{"id":36598,"date":"2023-12-08T12:25:41","date_gmt":"2023-12-08T12:25:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chuoi-gia-tri-value-chain-theo-quan-diem-marketing-hien-dai-la-gi.html"},"modified":"2023-12-24T21:44:55","modified_gmt":"2023-12-24T14:44:55","slug":"chuoi-gia-tri-value-chain-theo-quan-diem-marketing-hien-dai-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chuoi-gia-tri-value-chain-theo-quan-diem-marketing-hien-dai-la-gi.html","title":{"rendered":"Chu\u1ed7i gi\u00e1 tr\u1ecb (Value Chain) theo quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: YBOX<\/p>\n<\/div>\n<\/div>\n

Kh\u00e1i ni\u1ec7m chu\u1ed7i gi\u00e1 tr\u1ecb theo quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i<\/b><\/font><\/h2>\n

Chu\u1ed7i gi\u00e1 tr\u1ecb<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Value Chain<\/b>.<\/p>\n

Chu\u1ed7i gi\u00e1 tr\u1ecb\u00a0c\u1ee7a m\u1ed9t doanh nghi\u1ec7p\u00a0<\/b>l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ee5 thu\u1ed9c l\u1eabn nhau hay m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p b\u1eb1ng c\u00e1c k\u1ebft n\u1ed1i. S\u1ef1 th\u00e0nh c\u00f4ng trong t\u1ea1o gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a t\u1eebng ho\u1ea1t \u0111\u1ed9ng ri\u00eang r\u1ebd m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 ph\u1ed1i h\u1ee3p h\u1ee3p l\u00ed c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. H\u1ecd t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng, giao h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

Theo Michael Porter, \u00d4ng \u0111\u00e3 \u0111\u01b0a ra kh\u00e1i ni\u1ec7m chu\u1ed7i gi\u00e1 tr\u1ecb trong \u0111\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00edn ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng \u1ee9ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 chi ph\u00ed kinh doanh c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m:<\/p>\n

\u00a0– N\u0103m ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 ch\u1ed1t<\/b> (C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, qu\u1ea3n l\u00ed ngu\u1ed3n l\u1ef1c, ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, cung \u1ee9ng).\u00a0<\/p>\n

– B\u1ed1n ho\u1ea1t \u0111\u1ed9ng b\u1ed5 tr\u1ee3<\/b> (h\u1eadu c\u1ea7n b\u00ean ngo\u00e0i, s\u1ea3n xu\u1ea5t, h\u1eadu c\u1ea7n n\u1ed9i b\u1ed9, marketing v\u00e0 b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5).<\/p>\n

Vai tr\u00f2 c\u1ee7a marketing trong Chu\u1ed7i gi\u00e1 tr\u1ecb<\/b><\/span><\/p>\n

Trong chu\u1ed7i gi\u00e1 tr\u1ecb, marketing c\u00f3 vai tr\u00f2 c\u1ef1c k\u00ec quan tr\u1ecdng:<\/b><\/p>\n

T\u1ea1o gi\u00e1 tr\u1ecb gia t\u0103ng qua kh\u1ea3 n\u0103ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1eb7c th\u00f9 cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh.<\/p>\n

Marketing c\u0169ng ch\u00ednh l\u00e0 ch\u1ee9c n\u0103ng \u0111\u1ea3m b\u1ea3o s\u1ef1 k\u1ebft n\u1ed1i h\u1ee3p l\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Vai tr\u00f2 c\u1ee7a marketing trong qu\u1ea3n l\u00ed c\u00e1c qu\u00e1 tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i th\u1ec3 hi\u1ec7n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n

– Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/p>\n

– Qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb d\u1ef1 tr\u1eef nguy\u00ean v\u1eadt li\u1ec7u<\/p>\n

\u00a0– Qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n<\/p>\n

\u00a0– Qu\u00e1 tr\u00ecnh ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng<\/p>\n

Qu\u00e1 tr\u00ecnh cung \u1ee9ng<\/font><\/h3>\n

Qu\u00e1 tr\u00ecnh cung \u1ee9ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n.\u00a0<\/p>\n

N\u00f3 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng li\u00ean k\u1ebft gi\u1eefa c\u00f4ng ty v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, bao g\u1ed3m nh\u00e0 cung \u1ee9ng – cung c\u1ea5p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o, nh\u00e0 ph\u00e2n ph\u1ed1i – tham gia ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m…<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng cung \u1ee9ng gi\u00e1 tr\u1ecb bao g\u1ed3m nhi\u1ec1u chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p k\u1ebf ti\u1ebfp nhau (V\u00ed d\u1ee5: Chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a th\u00e0nh vi\u00ean k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ea7u v\u00e0o c\u1ee7a chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m).<\/i><\/p>\n

\u00a0Kh\u00e1i ni\u1ec7m h\u1ec7 th\u1ed1ng cung \u1ee9ng gi\u00e1 tr\u1ecb cho ch\u00fang ta th\u1ea5y kh\u1ea3 n\u0103ng ph\u1ed1i h\u1ee3p gi\u1eefa nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n tham gia v\u00e0o qu\u00e1 tr\u00ecnh cung \u1ee9ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chu\u1ed7i gi\u00e1 tr\u1ecb (Value Chain) l\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ee5 thu\u1ed9c l\u1eabn nhau nh\u1eb1m cung \u1ee9ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36598"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36598"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36598\/revisions"}],"predecessor-version":[{"id":68969,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36598\/revisions\/68969"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}