{"id":36600,"date":"2023-12-08T12:25:48","date_gmt":"2023-12-08T12:25:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-dua-tren-nguon-luc-marketing-based-on-resources-la-gi-dac-diem.html"},"modified":"2023-12-24T21:44:55","modified_gmt":"2023-12-24T14:44:55","slug":"marketing-dua-tren-nguon-luc-marketing-based-on-resources-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-dua-tren-nguon-luc-marketing-based-on-resources-la-gi-dac-diem.html","title":{"rendered":"Marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c (Marketing Based on Resources) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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(H\u00ecnh \u1ea3nh minh h\u1ecda: Ngu\u1ed3n FC Media<\/i>).<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh ngh\u0129a\u00a0Marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c<\/font><\/h2>\n

Marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0\u00a0Marketing Based on Resources<\/b>.<\/p>\n

Marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c <\/b>hay c\u00e1ch g\u1ecdi kh\u00e1c l\u00e0 t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p <\/b>l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p m\u00e0 nh\u1eefng ngu\u1ed3n l\u1ef1c ri\u00eang c\u00f3 do doanh nghi\u1ec7p s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng n\u00e0y l\u00e0 kh\u00e1c bi\u1ec7t, kh\u00f3 b\u1eaft ch\u01b0\u1edbc ho\u1eb7c \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7.<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c l\u00e0m marketing<\/font><\/h3>\n

C\u00f3 2 ph\u01b0\u01a1ng th\u1ee9c l\u00e0m marketing ch\u00ednh c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay:<\/p>\n

Marketing \u0111\u1ea9y s\u1ea3n ph\u1ea9m:<\/b>\u00a0<\/p>\n

– C\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t. Sau \u0111\u00f3, h\u1ecd m\u1edbi quan t\u00e2m \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 v\u00e0 t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

– \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch thi\u1ec7n c\u1eadn – b\u00e1n c\u00e1i m\u00e0 doanh nghi\u1ec7p c\u00f3. Doanh nghi\u1ec7p ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ngu\u1ed3n l\u1ef1c l\u00e0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 l\u00e0m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

– Doanh nghi\u1ec7p \u0111\u00e3 thi\u1ebfu linh ho\u1ea1t v\u00e0 thay \u0111\u1ed5i theo th\u1ecb tr\u01b0\u1eddng nh\u1eb1m \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Marketing \u0111\u1ecbnh h\u01b0\u1edbng theo kh\u00e1ch h\u00e0ng<\/b>:<\/p>\n

– Doanh nghi\u1ec7p ch\u1ea1y theo \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ecdi ph\u00ed t\u1ed5n. M\u1ee5c ti\u00eau l\u00e0 t\u00ecm ra nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

– C\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. H\u01a1n n\u1eefa, \u0111\u00e1p \u1ee9ng m\u1ecdi \u0111\u00f2i h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn chi ph\u00ed t\u0103ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing k\u00e9m hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

C\u00e2n b\u1eb1ng<\/b> gi\u1eefa hai th\u00e1i c\u1ef1c tr\u00ean ch\u00ednh l\u00e0<\/b> c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n tr\u1ecb marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c<\/b>.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c<\/font><\/h3>\n

– T\u00ecm ki\u1ebfm s\u1ef1 ph\u00f9 h\u1ee3p d\u00e0i h\u1ea1n <\/b>gi\u1eefa y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u \u0111\u00f3.<\/p>\n

– Ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n<\/b> \u0111\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n

– Doanh nghi\u1ec7p ph\u1ea3i n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i <\/b>n\u00e0o m\u00e0 h\u1ecd c\u00f3 l\u1ee3i th\u1ebf hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng qua c\u01a1 s\u1edf ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.\u00a0M\u1ed9t doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng th\u1ec3 theo \u0111u\u1ed5i k\u1ebf ho\u1ea1ch marketing v\u1edbi chi ph\u00ed l\u1edbn \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia trong th\u1eddi gian ng\u1eafn.<\/p>\n

– Ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n<\/b> c\u1ee7a ng\u00e0nh, \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c gia cho c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Vi\u1ec7t Nam.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c (Marketing Based on Resources) l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong qu\u1ea3n tr\u1ecb marketing – t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36600"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36600"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36600\/revisions"}],"predecessor-version":[{"id":68970,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36600\/revisions\/68970"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}