{"id":36604,"date":"2023-12-08T12:25:59","date_gmt":"2023-12-08T12:25:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-san-marketing-asset-marketing-la-gi-dac-diem-va-phan-loai.html"},"modified":"2023-12-08T12:25:59","modified_gmt":"2023-12-08T12:25:59","slug":"tai-san-marketing-asset-marketing-la-gi-dac-diem-va-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-san-marketing-asset-marketing-la-gi-dac-diem-va-phan-loai.html","title":{"rendered":"T\u00e0i s\u1ea3n marketing (Asset Marketing) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
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(H\u00ecnh \u1ea3nh minh h\u1ecda: Ngu\u1ed3n qatmc.com<\/i>).<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh ngh\u0129a t\u00e0i s\u1ea3n marketing<\/font><\/h2>\n

T\u00e0i s\u1ea3n marketing<\/b> trong ti\u1ebfng Anh l\u00e0 Asset Marketing<\/b>.<\/p>\n

T\u00e0i s\u1ea3n marketing<\/b> c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 m\u1ed9t doanh nghi\u1ec7p t\u00edch l\u0169y \u0111\u01b0\u1ee3c t\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0o qui\u00a0m\u00f4, nh\u00e0 x\u01b0\u1edfng, v\u1ecb tr\u00ed v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

– \u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c sau m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i x\u00e2y d\u1ef1ng.<\/p>\n

– H\u1ea7u h\u1ebft c\u00e1c t\u00e0i s\u1ea3n \u0111\u1ec1u b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb theo th\u1eddi gian tr\u1eeb phi ch\u00fang li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi.<\/p>\n

– T\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ph\u00e2n lo\u1ea1i t\u00e0i s\u1ea3n marketing<\/font><\/h3>\n

T\u00e0i s\u1ea3n marketing d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng<\/font><\/b><\/p>\n

– Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p: Nh\u1eadn di\u1ec7n v\u00e0 khai th\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef v\u1ecb tr\u00ed trung t\u00e2m trong nhi\u1ec1u quan \u0111i\u1ec3m marketing.<\/p>\n

– Xu\u1ea5t x\u1ee9 s\u1ea3n ph\u1ea9m: \u1ea2nh h\u01b0\u1edfng t\u1edbi nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p.<\/p>\n

– Chi\u1ebfm \u01b0u th\u1ebf th\u1ecb tr\u01b0\u1eddng<\/p>\n

– S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p: Khi t\u1ea1o ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 chi\u1ec3m \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

T\u00e0i s\u1ea3n chu\u1ed7i cung \u1ee9ng<\/font><\/b><\/p>\n

– M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<\/p>\n

– Ki\u1ec3m so\u00e1t ph\u00e2n ph\u1ed1i<\/p>\n

– T\u1eadp trung s\u1ee9c m\u1ea1nh: S\u1ee9c m\u1ea1nh t\u1eadp trung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

– \u0110\u1eb7c tr\u01b0ng\/ \u0111\u1eb7c t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i<\/p>\n

– D\u1eabn \u0111\u1ea7u v\u1ec1 th\u1eddi gian giao h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o trong kh\u00e2u cung c\u1ea5p<\/p>\n

– M\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 cung \u1ee9ng: Gi\u00fap cho ho\u1ea1t \u0111\u1ed9ng cung \u1ee9ng nguy\u00ean li\u1ec7u th\u00f4, b\u00e1n th\u00e0nh ph\u1ea9m \u0111\u01b0\u1ee3c li\u00ean t\u1ee5c v\u1edbi kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n \u0111\u01b0\u1ee3c m\u1ee9c g\u00eda h\u1ee3p l\u00ed.<\/p>\n

T\u00e0i s\u1ea3n h\u1ed7 tr\u1ee3 marketing b\u00ean trong<\/font><\/b><\/p>\n

– L\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed<\/p>\n

– H\u1ec7 th\u1ed1ng th\u00f4ng tin v\u00e0 t\u00ecnh b\u00e1o marketing: Gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m ch\u00e0o b\u00e1n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00edch c\u00e1ch v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/p>\n

– C\u00e1c k\u0129 n\u0103ng mang t\u00ednh k\u0129 thu\u1eadt: Kinh nghi\u1ec7m s\u1ea3n xu\u1ea5t, B\u1ea3n quy\u1ec1n v\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf<\/p>\n

– Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u1ea5p ph\u00e9p<\/p>\n

– \u0110\u1ed1i t\u00e1c<\/p>\n

– V\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n

T\u00e0i s\u1ea3n marketing d\u1ef1a tr\u00ean li\u00ean minh h\u1ee3p t\u00e1c<\/font><\/b><\/p>\n

C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c li\u00ean minh v\u00e0 h\u1ee3p t\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c nhau. C\u00f3 m\u1ed9t s\u1ed1 t\u00e0i s\u1ea3n marketing trong nh\u00f3m n\u00e0y: (1) Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng; (2) K\u0129 n\u0103ng qu\u1ea3n l\u00ed; (3) Chia s\u1ebb c\u00f4ng ngh\u1ec7; (4) T\u00ednh \u0111\u1ed9c nh\u1ea5t.<\/i><\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u00e0i s\u1ea3n marketing (Asset Marketing) ch\u1ec9 c\u00e1c t\u00e0i nguy\u00ean c\u1ea3 h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36604"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36604"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36604\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}