{"id":36608,"date":"2023-12-08T12:26:12","date_gmt":"2023-12-08T12:26:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-marketting-marketing-research-la-gi-qua-trinh-nghien-cuu-marketing.html"},"modified":"2023-12-24T21:45:06","modified_gmt":"2023-12-24T14:45:06","slug":"nghien-cuu-marketting-marketing-research-la-gi-qua-trinh-nghien-cuu-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-marketting-marketing-research-la-gi-qua-trinh-nghien-cuu-marketing.html","title":{"rendered":"Nghi\u00ean c\u1ee9u marketting (Marketing Research) l\u00e0 g\u00ec? Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u marketing"},"content":{"rendered":"
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(H\u00ecnh \u1ea3nh : Ngu\u1ed3n HVDong<\/i>).<\/p>\n<\/div>\n<\/div>\n

Nghi\u00ean c\u1ee9u marketing (Marketing Research)<\/font><\/b><\/h2>\n

Nghi\u00ean c\u1ee9u marketing <\/b>trong ti\u1ebfng Anh l\u00e0 Marketing Research.<\/b><\/p>\n

Nghi\u00ean c\u1ee9u marketing<\/b> l\u00e0 vi\u1ec7c thu th\u1eadp t\u1eadp h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p quan t\u00e2m nh\u1eb1m hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u00e0 ph\u1ee5c v\u1ee5 cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh marketing c\u1ee5 th\u1ec3.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh theo t\u1eebng d\u1ef1 \u00e1n. C\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a d\u1ef1 \u00e1n marketing l\u00e0:<\/p>\n

– R\u00e0 so\u00e1t <\/b>\u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111e d\u1ecda t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00f4i tr\u01b0\u1eddng marketing.<\/p>\n

– \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng hay duy tr\u00ec r\u1ee7i ro <\/b>c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing d\u1ef1 \u0111\u1ecbnh th\u1ef1c hi\u1ec7n.<\/p>\n

– \u0110i\u1ec1u khi\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing hi\u1ec7n t\u1ea1i<\/b>.<\/p>\n

Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u marketing<\/font><\/h3>\n

Q\u00faa tr\u00ecnh nghi\u00ean c\u1ee9u marketing c\u00f3 n\u0103m giai \u0111o\u1ea1n:<\/p>\n

–\u00a0X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 v\u00e0 m\u1ee5c \u0111\u00edch <\/b>c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u: Nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i s\u1ebd nghi\u00ean c\u1ee9u l\u00e0 g\u00ec, b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 ra sao v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u s\u1ebd thu nh\u1eadn nh\u1eefng th\u00f4ng tin n\u00e0o?<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u marketing c\u00f3 ba lo\u1ea1i m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u: T\u00ecm ra nguy\u00ean nh\u00e2n c\u1ee7a v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u, t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u.<\/p>\n

– L\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u<\/b>: B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i kh\u00e1i qu\u00e1t m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 c\u1ee7a qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. Sau \u0111\u00f3 l\u00e0 ph\u00e2n t\u00edch x\u00e1c \u0111\u1ecbnh nh\u1eefng m\u1ee5c \u0111\u00edch chi ti\u1ebft (Nghi\u00ean c\u1ee9u ai, c\u00e1i g\u00ec, khi n\u00e0o, \u1edf \u0111\u00e2u, nh\u01b0 th\u1ebf n\u00e0o?).<\/p>\n

K\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u bao g\u1ed3m: C\u00e1c ngu\u1ed3n th\u00f4ng tin, C\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp, c\u00e1c c\u00f4ng c\u1ee5, k\u1ebf ho\u1ea1ch ch\u1ecdn m\u1eabu, x\u00e1c l\u1eadp ng\u00e2n s\u00e1ch, th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/i><\/p>\n

– Th\u1ef1c hi\u1ec7n thu th\u1eadp d\u1eef li\u1ec7u<\/b>: C\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c chu\u1ea9n b\u1ecb v\u00e0 th\u1ef1c hi\u1ec7n thu th\u1eadp d\u1eef li\u1ec7u. C\u1ea7n d\u1ef1 t\u00ednh tr\u01b0\u1edbc nh\u1eefng v\u1ea5n \u0111\u1ec1 trong th\u1ef1c hi\u1ec7n thu th\u1eadp d\u1eef li\u1ec7u (x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn, d\u1ef1 b\u00e1o c\u00e1c tr\u1edf ng\u1ea1i).<\/p>\n

– X\u1eed l\u00fd d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u<\/b>: Bao g\u1ed3m chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u cho ph\u00e2n t\u00edch v\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n

– Chu\u1ea9n b\u1ecb b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u<\/b>: Bao g\u1ed3m to\u00e0n b\u1ed9 c\u00e1c n\u1ed9i dung \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f3 li\u00ean quan \u0111\u1ebfn d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u.<\/p>\n

C\u1ea7n ghi nh\u1edb r\u1eb1ng nghi\u00ean c\u1ee9u ch\u1ec9 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng thay th\u1ebf \u0111\u01b0\u1ee3c n\u00f3<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nghi\u00ean c\u1ee9u marketing (ti\u1ebfng Anh: Marketing Research) c\u00f3 th\u1ec3 coi nh\u01b0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eb1m thu th\u1eadp, ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1ee3 gi\u00fap cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u marketing kh\u00e1c nhau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36608"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36608"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36608\/revisions"}],"predecessor-version":[{"id":68972,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36608\/revisions\/68972"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}