{"id":36614,"date":"2023-12-08T12:26:33","date_gmt":"2023-12-08T12:26:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tro-giup-ra-quyet-dinh-mdss-la-gi-luu-y-khi-phat-trien-mdss.html"},"modified":"2023-12-24T21:45:06","modified_gmt":"2023-12-24T14:45:06","slug":"tro-giup-ra-quyet-dinh-mdss-la-gi-luu-y-khi-phat-trien-mdss","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tro-giup-ra-quyet-dinh-mdss-la-gi-luu-y-khi-phat-trien-mdss.html","title":{"rendered":"Tr\u1ee3 gi\u00fap ra quy\u1ebft \u0111\u1ecbnh (MDSS) l\u00e0 g\u00ec? L\u01b0u \u00fd khi ph\u00e1t tri\u1ec3n MDSS"},"content":{"rendered":"
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(H\u00ecnh \u1ea3nh: Ngu\u1ed3n VOER<\/i> ).<\/p>\n<\/div>\n<\/div>\n

Tr\u1ee3 gi\u00fap ra quy\u1ebft \u0111\u1ecbnh (MDSS)<\/font><\/h2>\n

MDSS<\/b>\u00a0\u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Ti\u1ebfng Anh l\u00e0 Marketing Decision Support System.<\/b><\/p>\n

MDSS<\/b> l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eefng d\u1eef li\u1ec7u, c\u00f4ng c\u1ee5 v\u00e0 c\u00e1c k\u0129 thu\u1eadt, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m, qua \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp, t\u1eadp h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c c\u00e1c th\u00f4gn tin li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u00f4i tr\u01b0\u1eddng marketing, t\u1eeb \u0111\u00f3 bi\u1ebfn ch\u00fang th\u00e0nh c\u01a1 s\u1edf cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

MDSS <\/b>c\u00f3 2 ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n:<\/p>\n

–\u00a0X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/p>\n

–\u00a0Chuy\u1ec3n c\u00e1c th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng qu\u1ea3n tr\u1ecb marketing.<\/p>\n

Trung t\u00e2m th\u00f4ng tin marketing \u0111\u1ea3m \u0111\u01b0\u01a1ng vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin c\u00f2n c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ra quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

Nh\u01b0 v\u1eady, n\u1ed9i dung ch\u00ednh c\u1ee7a MDSS<\/b> g\u1ed3m hai<\/b> b\u1ed9 ph\u1eadn ch\u00ednh:<\/p>\n

– H\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u marketing trong \u0111\u00f3 c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp, t\u1eadp h\u1ee3p, l\u01b0u tr\u1eef.<\/p>\n

– H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 c\u00e1c m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 c\u00e1c c\u1ea5p qu\u1ea3n tr\u1ecb l\u00e0m quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Nh\u1eefng l\u01b0u \u00fd khi ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng MDSS.<\/font><\/h3>\n

– Ph\u00e1t tri\u1ec3n nh\u1ee9ng h\u1ec7 th\u1ed1ng th\u00f4ng tin nh\u1ecf<\/b> tr\u01b0\u1edbc khi li\u00ean k\u1ebft ch\u00fang l\u1ea1i th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin c\u1ee7a to\u00e0n doanh nghi\u1ec7p.<\/p>\n

– Ph\u00e1t tri\u1ec3n nh\u1eefng h\u1ec7 th\u1ed1ng th\u00f4ng tin ph\u00f9 h\u1ee3p<\/b> v\u1edbi c\u00e1c ho\u1ea1t \u0111\u00f4ng qu\u1ea3n l\u00ed<\/span> v\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c hi\u1ec7n \u0111\u1ea1i c\u1ee7a c\u00f4ng ty.<\/p>\n

– Ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng <\/b>v\u1ec1 h\u1ec7 th\u1ed1ng tr\u1ee3 gi\u00fap v\u00e0 ra quy\u1ebft \u0111\u1ecbnh marketing (MDSS) c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb trong doanh nghi\u1ec7p.<\/p>\n

– L\u00f4i cu\u1ed1n nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing<\/b> (nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh) tham gia v\u00e0o qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, x\u00e2y d\u1ef1ng, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng n\u00e0y.<\/p>\n

– T\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin linh ho\u1ea1t<\/b> c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u1ec1 th\u00f4ng tin c\u1ee7a nhi\u1ec1u c\u1ea5p qu\u1ea3n l\u00ed<\/span>.<\/p>\n

– T\u1eadp trung qu\u1ea3n l\u00ed<\/span> <\/b>h\u1ec7 th\u1ed1ng th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

– X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng theo ph\u01b0\u01a1ng th\u1ee9c m\u1edbi<\/b>. Ch\u1ec9 sau khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u00e0n ch\u1ec9nh m\u1edbi s\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n MDSS (ti\u1ebfng Anh: Marketing Decision Support System) l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh m\u1edbi c\u1ee7a h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd c\u00f3 hi\u1ec7u qu\u1ea3 MDSS, c\u00f3 c\u00e1c v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u01b0u \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36614"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36614"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36614\/revisions"}],"predecessor-version":[{"id":68975,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36614\/revisions\/68975"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}