![\"1\"](\"http:\/\/eba.htu.edu.vn\/images\/1.jpg\")
<\/a><\/p>\nM\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng, thay \u0111\u1ed5i tr\u00ean di\u1ec7n r\u1ed9ng v\u00e0 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch r\u1ea5t s\u00e2u s\u1eafc, r\u1ea5t nhanh ch\u00f3ng. Nh\u1eefng ti\u1ebfn b\u1ed9 v\u1ec1 c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt, nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khuynh h\u01b0\u1edbng to\u00e0n c\u1ea7u h\u00f3a kinh doanh v\u00e0 v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 t\u1ea1o ra nh\u1eefng \u00e1p l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng ho\u1eb7c n\u1ebfu kh\u00f4ng s\u1ebd b\u1ecb lo\u1ea1i ra kh\u1ecfi m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n
Qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i gi\u00fap cho c\u00e1c doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh s\u1ef1 thay \u0111\u1ed5i ch\u1ee7 \u0111\u1ed9ng, \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u1ea7n thi\u1ebft. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean bi\u1ebfn \u0111\u1ed9ng. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, h\u01a1n b\u1ea5t k\u1ef3 m\u1ed9t k\u1ef7 nguy\u00ean n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y h\u1eb1ng s\u1ed1 duy nh\u1ea5t l\u00e0 s\u1ef1 thay \u0111\u1ed5i. C\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00e3 qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i c\u00f3 hi\u1ec7u qu\u1ea3, li\u00ean t\u1ee5c l\u00e0m th\u00edch nghi v\u1edbi m\u1ecdi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00ean b\u1eb1ng nh\u1eefng s\u1ee9c m\u1ea1nh \u0111\u00e8 b\u1eb9p s\u1ef1 c\u1ea1nh tranh.<\/p>\n
S\u1ef1 th\u1eadt sai l\u1ea7m n\u1ebfu doanh nghi\u1ec7p duy tr\u00ec nh\u1eefng t\u01b0 t\u01b0\u1edfng b\u1ea3o th\u1ee7 ch\u1ed1ng l\u1ea1i s\u1ef1 thay \u0111\u1ed5i, b\u1edfi \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111ang t\u1eebng b\u01b0\u1edbc d\u1ea5n s\u00e2u v\u00e0o con \u0111\u01b0\u1eddng d\u1eabn t\u1edbi s\u1ef1 s\u1ee5p \u0111\u1ed5. Nh\u01b0ng, thay \u0111\u1ed5i th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1eed th\u00e1ch \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng linh ho\u1ea1t v\u00e0 kh\u00e9o l\u00e9o \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i di\u1ec5n ra thu\u1eadn l\u1ee3i, hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng g\u00e2y ra t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c l\u00e0m \u1ea3nh h\u01b0\u1edfng hay gi\u00e1n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111ang di\u1ec5n ra.<\/p>\n
C\u00e2u chuy\u1ec7n c\u1ea7n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Wal \u2013 Mart theo t\u1eebng th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/p>\n
Wal-Mart, chu\u1ed7i b\u00e1n l\u1ebb gi\u00e1 r\u1ebb h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u01b0 nh\u00e2n th\u00e0nh c\u00f4ng nh\u1ea5t n\u01b0\u1edbc M\u1ef9. C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng n\u00e0y, trong \u0111\u00f3 c\u00f3 vi\u1ec7c g\u1ea7n \u0111\u00e2y H\u00e3ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh c\u1ee7a Alexander Osterwalder (nh\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, doanh nh\u00e2n, di\u1ec5n gi\u1ea3) d\u1ef1a tr\u00ean 9 th\u00e0nh ph\u1ea7n ch\u00ednh: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng; \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb; K\u00eanh ph\u00e2n ph\u1ed1i; Quan h\u1ec7 kh\u00e1ch h\u00e0ng; D\u00f2ng doanh thu; C\u00e1c ngu\u1ed3n l\u1ef1c then ch\u1ed1t; C\u00e1c ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t; C\u00e1c \u0111\u1ed1i t\u00e1c then ch\u1ed1t; C\u1ea5u tr\u00fac chi ph\u00ed.<\/p>\n
\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh Osterwalder,\u00a0\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a Wal-Mart d\u1ef1a tr\u00ean gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng l\u00e0 gi\u00e1 r\u1ebb m\u1ed7i ng\u00e0y. Wal-Mart kh\u00f4ng nh\u1eefng b\u00e1n h\u00e0ng ti\u1ec7n nghi v\u1edbi nhi\u1ec1u ch\u1ee7ng lo\u1ea1i m\u00e0 c\u00f2n l\u00e0 n\u01a1i d\u1eebng ch\u00e2n mua s\u1eafm m\u1ed9t l\u1ea7n, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua t\u1eeb c\u00e2y kim, s\u1ee3i ch\u1ec9 \u0111\u1ebfn h\u00e0ng c\u00f4ng nghi\u1ec7p. V\u1edbi \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c.<\/p>\n
Tuy nhi\u00ean, c\u0169ng v\u1edbi m\u00f4 h\u00ecnh n\u00e0y Wal-Mart \u0111\u00e3 th\u1ea5t b\u1ea1i v\u00e0 ph\u1ea3i r\u00fat kh\u1ecfi H\u00e0n Qu\u1ed1c.<\/p>\n
Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu s\u1ef1 th\u1ea5t b\u1ea1i \u0111au \u0111\u1edbn c\u1ee7a H\u00e3ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a sai l\u1ea7m. Wal Mart \u0111\u00e3 v\u1ed9i v\u00e3 \u00e1p d\u1ee5ng g\u1ea7n nh\u01b0 80% m\u00f4 h\u00ecnh si\u00eau th\u1ecb \u1edf c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y. C\u00e1c si\u00eau th\u1ecb c\u1ee7a Wal Mart \u1edf ph\u01b0\u01a1ng T\u00e2y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t xa trung t\u00e2m th\u00e0nh ph\u1ed1 nh\u1eb1m gi\u1ea3m chi ph\u00ed thu\u00ea \u0111\u1ea5t \u0111\u1ec3 h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m. V\u00ec t\u1ea7n su\u1ea5t \u0111i si\u00eau th\u1ecb c\u1ee7a ng\u01b0\u1eddi ph\u01b0\u01a1ng T\u00e2y kh\u00e1 th\u1ea5p: 1 -2 l\u1ea7n\/ tu\u1ea7n n\u00ean h\u1ecd s\u1eb5n s\u00e0ng l\u00e1i xe \u0111\u1ebfn nh\u1eefng khu ngo\u1ea1i vi th\u00e0nh ph\u1ed1 v\u00e0 mua h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn t\u00edch tr\u1eef trong nh\u00e0. Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng H\u00e0n Qu\u1ed1c l\u1ea1i l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng t\u1eadn t\u1ee5y h\u01a1n h\u1eb3n. Trung b\u00ecnh, 1 ng\u01b0\u1eddi d\u00e2n H\u00e0n Qu\u1ed1c \u0111i si\u00eau th\u1ecb 2 -3 l\u1ea7n\/ tu\u1ea7n v\u00ec h\u1ecd lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c mua th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng h\u1eb1ng ng\u00e0y. Di\u1ec7n t\u00edch nh\u00e0 nh\u1ecf c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi d\u00e2n H\u00e0n Qu\u1ed1c kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u00f4ng gian \u0111\u1ec3 t\u00edch tr\u1eef h\u00e0ng h\u00f3a n\u00ean h\u1ecd th\u01b0\u1eddng mua h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf.\u00a0 Nh\u1eefng si\u00eau th\u1ecb c\u1ee7a Wal Mart n\u1eb1m \u1edf khu ngo\u1ea1i \u00f4, s\u1ea3n ph\u1ea9m c\u1ee7a si\u00eau th\u1ecb th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00f3ng th\u00e0nh nh\u1eefng g\u00f3i l\u1edbn g\u00e2y kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c ch\u1ecdn mua s\u1ea3n ph\u1ea9m.<\/p>\n
Th\u00eam v\u00e0o \u0111\u00f3, h\u00e0ng h\u00f3a \u1edf chu\u1ed7i c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i r\u1ea5t k\u1ef9 v\u00e0 ki\u1ec3u c\u00e1ch n\u00ean nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u1ecf ra e ng\u1ea1i khi mu\u1ed1n xem x\u00e9t c\u1ea9n th\u1eadn m\u00f3n h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n mua. Trong khi \u0111\u00f3, c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a H\u00e0n Qu\u1ed1c th\u01b0\u1eddng s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a theo h\u01b0\u1edbng thu\u1eadn ti\u1ec7n nh\u1ea5t cho kh\u00e1ch h\u00e0ng quan s\u00e1t, so s\u00e1nh c\u00e1c m\u1eb7t h\u00e0ng c\u00f9ng lo\u1ea1i v\u1edbi nhau. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a H\u00e0n Qu\u1ed1c c\u0169ng th\u01b0\u1eddng xuy\u00ean c\u00f3 m\u1eb7t \u0111\u1ec3 k\u1ecbp th\u1eddi tr\u1ea3 l\u1eddi ho\u1eb7c h\u01b0\u1edbng d\u1eabn khi kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ebfn.<\/p>\n
M\u1eb7c d\u00f9, th\u1ebf m\u1ea1nh t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a Wal Mart ch\u00ednh l\u00e0 gi\u00e1 r\u1ebb nh\u1edd vi\u1ec7c c\u1eaft gi\u1ea3m t\u1ed1i \u0111a nh\u1eefng chi ph\u00ed li\u00ean quan nh\u01b0 nh\u00e2n vi\u00ean, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. Wal Mart \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c “Gi\u00e1 r\u1ebb m\u1ed7i ng\u00e0y” l\u00e0m gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. Nh\u01b0ng nh\u1eefng kh\u00e1ch h\u00e0ng H\u00e0n Qu\u1ed1c v\u1edbi thu nh\u1eadp trung b\u00ecnh tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 24.000 USD\/ n\u0103m v\u00e0 t\u1ed5ng s\u1ed1 th\u1eddi gian l\u00e0m vi\u1ec7c trung b\u00ecnh m\u1ed7i n\u0103m h\u01a1n 2000 gi\u1edd, h\u1ecd c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n l\u00e0 gi\u00e1 r\u1ebb.<\/p>\n
M\u1ed9t nguy\u00ean nh\u00e2n n\u1eefa \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi d\u00e2n H\u00e0n Qu\u1ed1c lu\u00f4n c\u00f3 l\u00f2ng trung th\u00e0nh r\u1ea5t cao v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba. H\u1ecd kh\u00f4ng d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e3n hi\u1ec7u y\u00eau th\u00edch c\u1ee7a m\u00ecnh ch\u1ec9 v\u00ec gi\u00e1 r\u1ebb. Trong si\u00eau th\u1ecb Wal Mart, c\u00e1c k\u1ec7 h\u00e0ng tr\u00e0n ng\u1eadp h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u t\u1eeb ph\u01b0\u01a1ng T\u00e2y v\u00e0 \u0111\u1ed3 \u0111\u00f3ng h\u1ed9p. Trong khi ng\u01b0\u1eddi d\u00e2n H\u00e0n Qu\u1ed1c l\u1ea1i c\u00f3 xu h\u01b0\u1edbng \u01b0a chu\u1ed9ng h\u00e0ng n\u1ed9i v\u00e0 th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng nhi\u1ec1u h\u01a1n.<\/p>\n
Nh\u01b0 v\u1eady, vi\u1ec7c v\u1eadn d\u1ee5ng v\u00e0 thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh l\u00e0 c\u1ea7n thi\u1ebft ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 Wal-Mart n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng.<\/p>\n
C\u00f3 m\u1ed9t \u0111\u00e1p s\u1ed1 chung l\u00e0 d\u01b0\u1eddng nh\u01b0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p \u0111\u00e3 t\u1eebng tr\u1ea3i nghi\u1ec7m v\u00e0 th\u1ea5t b\u1ea1i. Nh\u01b0 v\u1eady \u0111\u1ec3 h\u1ea1n ch\u1ebf r\u1ee7i ro trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 quy tr\u00ecnh qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i th\u1eadm ch\u00ed l\u00e0 t\u1edbi c\u1ea3 qu\u00e1 tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac Doanh nghi\u1ec7p.<\/p>\n
Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft v\u00e0 kh\u1ed1c li\u1ec7t, do v\u1eady vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ea1i ho\u1eb7c thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 m\u1ecdi doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi. D\u00f9 mu\u1ed1n hay kh\u00f4ng, lu\u00f4n c\u00f3 m\u1ed9t ch\u00e2n l\u00fd \u201cch\u1ec9 c\u00f3 m\u1ed9t \u0111i\u1ec1u duy nh\u1ea5t kh\u00f4ng thay \u0111\u1ed5i, \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i\u201d. Doanh nghi\u1ec7p n\u00e0o s\u1edbm t\u00ecm ra v\u00e0 thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec s\u1ebd chi\u1ebfm gi\u1eef v\u1ecb th\u1ebf ti\u00ean phong v\u00e0 c\u00f3 c\u01a1 h\u1ed9i d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay, \u0111ang ho\u1ea1t \u0111\u1ed9ng trong \u0111i\u1ec1u ki\u1ec7n to\u00e0n c\u1ea7u h\u00f3a v\u00e0 h\u1ed9i nh\u1eadp l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu, m\u00f4i tr\u01b0\u1eddng kinh doanh th\u01b0\u1eddng xuy\u00ean bi\u1ebfn \u0111\u1ed9ng t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. \u0110\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,174],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3706"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3706"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3706\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}