{"id":37529,"date":"2023-12-08T23:37:36","date_gmt":"2023-12-08T23:37:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/personas-cong-cu-xay-dung-hinh-tuong-khach-hang-trong-agile.html"},"modified":"2023-12-24T21:47:12","modified_gmt":"2023-12-24T14:47:12","slug":"personas-cong-cu-xay-dung-hinh-tuong-khach-hang-trong-agile","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/personas-cong-cu-xay-dung-hinh-tuong-khach-hang-trong-agile.html","title":{"rendered":"Personas – C\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng h\u00ecnh t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong Agile"},"content":{"rendered":"
\n

\u0110\u1ec3 gi\u00fap Scrum teams hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan, c\u0169ng nh\u01b0 l\u00e0m cho user stories c\u1ee7a b\u1ea1n c\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c nh\u00f3m Scrum s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 g\u1ecdi l\u00e0 Personas<\/strong>. V\u1eady \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m personas l\u00e0 g\u00ec, l\u00e0m sao \u0111\u1ec3 t\u1ea1o ra personas hi\u1ec7u qu\u1ea3 hay nh\u1eefng l\u1ee3i \u00edch m\u00e0 personas mang l\u1ea1i, ch\u00fang ta s\u1ebd c\u00f9ng nhau t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 h\u01a1n qua b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

<\/strong><\/h2>\n

Ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n personas (c\u00e1 nh\u00e2n) b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1990, n\u01a1i c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u1ea3n \u00e1nh v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. Nhi\u1ec1u kh\u00e1i ni\u1ec7m kh\u00e1c nhau xu\u1ea5t hi\u1ec7n, ch\u1eb3ng h\u1ea1n nh\u01b0 user archetypes (ki\u1ec3u ng\u01b0\u1eddi d\u00f9ng), user models hay model users (m\u00f4 h\u00ecnh ng\u01b0\u1eddi d\u00f9ng) v\u00e0 lifestyle snapshots.<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i b\u00e1o v\u00e0 s\u00e1ch n\u00f3i v\u1ec1 personas, tuy nhi\u00ean c\u00e1ch \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p personas v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t, c\u0169ng nh\u01b0 kh\u00f4ng c\u00f3 \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u00f4 t\u1ea3 personas ch\u00ednh x\u00e1c ph\u1ea3i ch\u1ee9a nh\u1eefng g\u00ec.<\/span><\/p>\n

<\/strong><\/h2>\n

Personas l\u00e0 h\u1ed3 s\u01a1 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng bao g\u1ed3m c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n (t\u00ean, tu\u1ed5i, c\u00f4ng vi\u1ec7c, s\u1edf th\u00edch, m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u, phong c\u00e1ch,…) v\u00e0 m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u1ea1i di\u1ec7n. Personas gi\u00fap b\u1ea1n l\u00e0m quen v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. <\/strong>\u0110\u1eb7t m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n cho t\u1eebng vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ph\u1ea7n m\u1ec1m c\u1ee7a d\u1ef1 \u00e1n v\u00e0 vi\u1ebft ra nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd c\u1ea7n t\u00ednh n\u0103ng \u0111\u00f3 trong s\u1ea3n ph\u1ea9m\/ph\u1ea7n m\u1ec1m, t\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap nh\u00f3m c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn khi suy ngh\u0129 v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 nh\u1eefng g\u00ec c\u1ea7n l\u00e0m trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ph\u1ea7n m\u1ec1m.<\/p>\n<\/p>\n

V\u00ed d\u1ee5, c\u00e1c nh\u00f3m th\u01b0\u1eddng t\u1ea1o personas cho c\u00e1c lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau s\u1ebd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111ang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. Personas c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 c\u1ee7a ng\u01b0\u1eddi th\u1eadt hay m\u1ed9t nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u t\u1eeb t\u00e0i li\u1ec7u t\u1ed5ng h\u1ee3p c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a d\u1ef1 \u00e1n, personas n\u00ean:<\/p>\n

    \n
  • Cung c\u1ea5p m\u1ed9t m\u00f4 t\u1ea3 nguy\u00ean m\u1eabu (m\u1eabu) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  • \u0110\u01b0\u1ee3c c\u0103n c\u1ee9 trong th\u1ef1c t\u1ebf.<\/li>\n
  • \u0110\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau, c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 li\u00ean quan t\u1edbi h\u1ec7 th\u1ed1ng.<\/li>\n
  • H\u1eefu h\u00ecnh v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u1edbi h\u1ec7 th\u1ed1ng.<\/li>\n
  • T\u1ea1o s\u1ef1 t\u1eadp trung.<\/li>\n<\/ul>\n

    <\/strong><\/h2>\n

    Personas l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p trong giai \u0111o\u1ea1n \u0111\u1ecbnh ngh\u0129a v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf (Design thinking). Personas c\u1ef1c k\u1ef3 h\u1eefu \u00edch trong vi\u1ec7c x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng, n\u00ean nh\u00f3m c\u1ea7n l\u00e0m cho ch\u00fang n\u1ed5i b\u1eadt trong c\u00e1c quy tr\u00ecnh thi\u1ebft k\u1ebf. \u0110\u1ec3 t\u1ea1o personas, c\u00e1c nh\u00f3m c\u1ea7n:<\/span><\/p>\n

      \n
    • <\/span>Thu th\u1eadp d\u1eef li\u1ec7u phong ph\u00fa v\u1ec1 ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau.<\/span><\/li>\n
    • <\/span>X\u00e1c \u0111\u1ecbnh ph\u1ea9m ch\u1ea5t v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
    • <\/span>X\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft t\u1eeb nghi\u00ean c\u1ee9u.<\/span><\/li>\n
    • <\/span>\u0110\u1ea3m b\u1ea3o c\u00e1c b\u00ean li\u00ean quan \u0111\u1ed3ng \u00fd v\u1ec1 gi\u1ea3 thuy\u1ebft v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
    • <\/span>X\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 nh\u00e2n v\u1eadt – nhi\u1ec1u h\u01a1n m\u1ed9t nh\u00e2n v\u1eadt cho m\u1ed7i d\u1ef1 \u00e1n, nh\u01b0ng \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 nh\u00e2n v\u1eadt quan tr\u1ecdng.<\/span><\/li>\n
    • <\/span>\u0110\u1eb7t t\u00ean v\u00e0 m\u00f4 t\u1ea3 t\u1eebng Personas trong 1 – 2 trang, bao g\u1ed3m:<\/span><\/li>\n
    • <\/span>M\u1ed9t b\u1ee9c \u1ea3nh.<\/span><\/li>\n
    • <\/span>Gi\u00e1 tr\u1ecb, s\u1edf th\u00edch, gi\u00e1o d\u1ee5c, l\u1ed1i s\u1ed1ng, nhu c\u1ea7u, th\u00e1i \u0111\u1ed9, mong mu\u1ed1n, gi\u1edbi h\u1ea1n, m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
    • <\/span>Th\u00f4ng tin chi ti\u1ebft b\u1ed5 sung v\u1ec1 personas (v\u00ed d\u1ee5: s\u1edf th\u00edch).<\/span><\/li>\n
    • <\/span>M\u00f4 t\u1ea3 m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng \/ k\u1ecbch b\u1ea3n th\u00fac \u0111\u1ea9y nh\u00e2n v\u1eadt s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m – \u0111\u1eb7t h\u1ecd v\u00e0o b\u1ed1i c\u1ea3nh g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n kh\u1eafc ph\u1ee5c.<\/span><\/li>\n
    • <\/span>\u0110\u1ec1 xu\u1ea5t t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o d\u1ef1 \u00e1n \u0111\u1ec3 h\u1ecd ch\u1ea5p nh\u1eadn personas ho\u1eb7c t\u01b0 v\u1ea5n s\u1eeda \u0111\u1ed5i.<\/span><\/li>\n
    • <\/span>G\u1eedi cho h\u1ecd personas \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/span><\/li>\n
    • <\/span>\u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ph\u00e1t tri\u1ec3n c\u00e1c k\u1ecbch b\u1ea3n – nh\u1eefng k\u1ecbch b\u1ea3n n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb personas m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/span><\/li>\n
    • <\/span>Th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c, th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi, th\u00eam nh\u00e2n v\u1eadt m\u1edbi c\u1ea7n thi\u1ebft v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng nh\u00e2n v\u1eadt l\u1ed7i th\u1eddi.<\/span><\/li>\n<\/ul>\n

      \u00a0<\/p>\n\n\n\n\n\n
      \n

      T\u00ean: Bob the Movie Buff <\/strong><\/p>\n<\/td>\n<\/tr>\n

      \n<\/td>\n\n

      Tu\u1ed5i: 35<\/p>\n

      Ngh\u1ec1 nghi\u1ec7p: IT<\/p>\n

      \u0110\u1ecba ch\u1ec9: New York<\/p>\n

      \u00a0<\/p>\n<\/td>\n

      		\n

      Gi\u00e1 tr\u1ecb: <\/strong>Bob mu\u1ed1n \u0111\u1eb7t phim cho c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh. Anh mu\u1ed1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm phim theo ti\u00eau \u0111\u1ec1, di\u1ec5n vi\u00ean, th\u1ec3 lo\u1ea1i v\u00e0 \u0111\u1ea1o di\u1ec5n. Anh \u1ea5y c\u0169ng mu\u1ed1n bi\u1ebft nh\u1eefng ng\u01b0\u1eddi xem kh\u00e1c \u0111\u00e3 \u0111\u00e1nh gi\u00e1 b\u1ed9 phim nh\u01b0 th\u1ebf n\u00e0o. Bob mong ch\u1edd nh\u1eefng b\u1ed9 phim kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 c\u00e1c con c\u1ee7a anh c\u00f3 th\u1ec3 xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nhi\u1ec1u l\u1ea7n m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 th\u00eam ph\u00ed. Bob s\u1ebd \u0111\u00e1nh gi\u00e1 cao t\u00ednh n\u0103ng gi\u00fap anh v\u00e0 v\u1ee3 ch\u1ecdn phim.<\/p>\n<\/td>\n<\/tr>\n

      \n

      M\u00f4 t\u1ea3:<\/strong> Bob th\u00edch xem phim. Trung b\u00ecnh, anh thu\u00ea 5 b\u1ed9 phim m\u1ed7i tu\u1ea7n t\u1eeb c\u1eeda h\u00e0ng cho thu\u00ea g\u1ea7n nh\u00e0. Hai \u0111\u1ee9a con c\u1ee7a anh c\u0169ng th\u00edch xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh tr\u1ebb em. H\u1ecd th\u01b0\u1eddng th\u00edch xem m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh nhi\u1ec1u l\u1ea7n, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 Bob th\u1ec9nh tho\u1ea3ng ph\u1ea3i tr\u1ea3 ph\u00ed. V\u1ee3 Bob Bob c\u00f3 s\u1edf th\u00edch xem phim kh\u00e1c v\u1edbi Bob v\u00e0 th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ch\u1ecdn phim.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      <\/strong><\/h2>\n
        \n
      • Personas gi\u00fap nh\u00f3m \u01b0u ti\u00ean c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng.<\/li>\n
      • Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau s\u1ebd c\u00f3 nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng kh\u00e1c nhau. Personas s\u1ebd gi\u00fap nh\u00f3m x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ai, nhu c\u1ea7u, tr\u1ea3i nghi\u1ec7m, h\u00e0nh vi v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec.<\/span><\/li>\n
      • T\u1ea1o personas c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n b\u01b0\u1edbc ra kh\u1ecfi ch\u00ednh m\u00ecnh, gi\u1ea3m thi\u1ec7u vi\u1ec7c \u00e1p \u0111\u1eb7t suy ngh\u0129 c\u00e1 nh\u00e2n l\u00ean ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
      • C\u00e1c personas h\u1ea5p d\u1eabn nh\u1ea5n m\u1ea1nh c\u00e1ch story c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. <\/span><\/li>\n
      • <\/span>Personas c\u00f3 th\u1ec3 gi\u00fap nh\u00f3m t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 gi\u00fap vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n cho d\u1ef1 \u00e1n.<\/li>\n
      • Personas l\u00e0m cho c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf tr\u1edf n\u00ean \u00edt ph\u1ee9c t\u1ea1p h\u01a1n, s\u1ebd l\u00e0 kim ch\u1ec9 nam cho vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf v\u00e0 s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t t\u1eeb s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
      • Personas gi\u00fap c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n v\u00e0 gi\u1eef cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ee5c ti\u00eau d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n

        <\/strong><\/h2>\n

        Kh\u00f4ng n\u00ean nh\u1ea7m l\u1eabn personas v\u1edbi kh\u00e1i ni\u1ec7m c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u00eau c\u1ea7u ph\u1ea7n m\u1ec1m hay trong ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m:<\/span><\/p>\n

          \n
        • <\/span>Personas kh\u00f4ng ph\u1ea3i l\u00e0 \u201cvai tr\u00f2 ng\u01b0\u1eddi d\u00f9ng\u201d – user role (ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, qu\u1ea3n tr\u1ecb vi\u00ean, v.v.), personas ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u1ec1 nhi\u1ec7m v\u1ee5 ho\u1eb7c m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c; personas nh\u1ea5n m\u1ea1nh v\u00e0o m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi.<\/span><\/li>\n
        • <\/span>Personas kh\u00f4ng ph\u1ea3i l\u00e0 “ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng” (ch\u1eb3ng h\u1ea1n nh\u01b0 18-25 tu\u1ed5i, th\u01b0\u1eddng xuy\u00ean t\u1eadp th\u1ec3 d\u1ee5c), personas ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo c\u00e1c thu\u1ed9c t\u00ednh nh\u00e2n kh\u1ea9u h\u1ecdc; c\u00e1 nh\u00e2n l\u00e0 ng\u01b0\u1eddi d\u00f9ng h\u01a1n l\u00e0 ng\u01b0\u1eddi mua.<\/span><\/li>\n<\/ul>\n

          <\/strong><\/h2>\n

          V\u1edbi nh\u1eefng l\u1ee3i \u00edch m\u00e0 personas mang l\u1ea1i, c\u00e1c nh\u00f3m Agile c\u1ea7n hi\u1ec7n th\u1ef1c h\u00f3a c\u00f4ng \u0111o\u1ea1n n\u00e0y v\u00e0 y\u00eau c\u1ea7u t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean c\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t, \u0111\u01b0a ra nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi d\u00f9ng phong ph\u00fa nh\u1ea5t \u0111\u1ec3 mang \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u nh\u1ea5t tr\u01b0\u1edbc khi b\u00e0n giao cho kh\u00e1ch h\u00e0ng.<\/p>\n

          \n

          Ki\u1ebfn th\u1ee9c t\u1ed5ng h\u1ee3p\u00a0<\/strong>b\u1edfi\u00a0Masterskills<\/strong>\u00a0(PMP<\/sup>, PMI-ACP<\/sup>, PMI-ATP Instructor)\u00a0<\/p>\n

          References:<\/span>\u00a0<\/span>PMI-ACP Exam Prep by Mike Griffiths, Head First Agile,<\/span>\u00a0agilealliance.org<\/span><\/em>,\u00a0interaction-design.org<\/em><\/span><\/p>\n

          <\/p>\n

          \n

          Product Backlog l\u00e0 g\u00ec? C\u00f3 quan h\u1ec7 nh\u01b0 th\u1ebf n\u00e0o v\u1edbi WBS<\/p>\n

          B\u1ea3n tuy\u00ean ng\u00f4n Agile – l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh Agile<\/p>\n

          12 nguy\u00ean t\u1eafc c\u1ee7a Agile<\/p>\n

          Trong d\u1ef1 \u00e1n Agile, c\u00f4ng vi\u1ec7c \u01b0\u1edbc t\u00ednh c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft?<\/p>\n

          Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u1edbi Scrum<\/p>\n

          Scrum of Scrums<\/p>\n

          User stories – C\u00f4ng c\u1ee5 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee7a Agile<\/p>\n

          Story points – C\u00f4ng c\u1ee5 \u01b0\u1edbc l\u01b0\u1ee3ng c\u1ee7a Agile<\/p>\n

          Velocity l\u00e0 g\u00ec – C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00f3m Agile<\/p>\n

          Story Map – L\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5ng qu\u00e1t trong Agile<\/p>\n

          Agile Retrospectives – Nh\u00ecn l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c d\u1ef1 \u00e1n<\/p>\n

          Kanban – ph\u01b0\u01a1ng ph\u00e1p gi\u00fap c\u1ea3i ti\u1ebfn quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a d\u1ef1 \u00e1n<\/p>\n

          PDCA – Chu tr\u00ecnh c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/p>\n

          Personas – C\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng h\u00ecnh t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong Agile<\/p>\n

          Lean – Tinh g\u1ecdn h\u00f3a quy tr\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/p>\n

          H\u01b0\u1edbng D\u1eabn Scrum – The Scrum Guide <\/p>\n

          B\u00f3ng \u0111\u00e1 c\u00f3 3-5-2, Scrum c\u00f3 3-5-3<\/p>\n

          B\u1eaft \u0111\u1ea7u v\u1edbi Scrum t\u1eeb \u0111\u00e2u \u0111\u00e2y ta?<\/p>\n

          M\u1ed9t s\u1ed1 c\u00e1ch ch\u1ea1y Daily scrum hi\u1ec7u qu\u1ea3<\/p>\n

          <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

          \u0110\u1ec3 gi\u00fap Scrum teams hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan, c\u0169ng nh\u01b0 l\u00e0m cho user stories c\u1ee7a b\u1ea1n c\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c nh\u00f3m Scrum s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 g\u1ecdi l\u00e0 Personas. V\u1eady \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m personas l\u00e0 g\u00ec, l\u00e0m sao \u0111\u1ec3 t\u1ea1o ra […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/37529"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=37529"}],"version-history":[{"count":3,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/37529\/revisions"}],"predecessor-version":[{"id":69248,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/37529\/revisions\/69248"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=37529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=37529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=37529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}