{"id":37766,"date":"2023-12-08T23:43:00","date_gmt":"2023-12-08T23:43:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cuoc-chien-quyen-nang-tam-quan-trong-cua-cac-ben-lien-quan-trong-viec-dat-duoc-ket-qua-cua-du-an.html"},"modified":"2023-12-11T17:44:07","modified_gmt":"2023-12-11T17:44:07","slug":"cuoc-chien-quyen-nang-tam-quan-trong-cua-cac-ben-lien-quan-trong-viec-dat-duoc-ket-qua-cua-du-an","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cuoc-chien-quyen-nang-tam-quan-trong-cua-cac-ben-lien-quan-trong-viec-dat-duoc-ket-qua-cua-du-an.html","title":{"rendered":"Cu\u1ed9c chi\u1ebfn quy\u1ec1n n\u0103ng: T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n"},"content":{"rendered":"<div class=\"article-body article-toc\">\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">Con ng\u01b0\u1eddi lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trung t\u00e2m c\u1ee7a m\u1ecdi n\u1ed7 l\u1ef1c d\u1ef1 \u00e1n. C\u00e1c b\u00ean li\u00ean quan \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau c\u00f3 th\u1ec3 v\u00e0 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c d\u1ef1 \u00e1n. L\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, \u0111i\u1ec1u c\u1ea7n ph\u1ea3i l\u00e0m l\u00e0 t\u01b0\u01a1ng t\u00e1c (engage) v\u1edbi c\u00e1c b\u00ean li\u00ean quan s\u1edbm v\u00e0 ph\u1ea3i th\u01b0\u1eddng xuy\u00ean t\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c l\u00e0 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng quan tr\u1ecdng cho vi\u1ec7c hi\u1ec7n th\u1ef1c h\u00f3a gi\u00e1 tr\u1ecb d\u1ef1 \u0111\u1ecbnh c\u1ee7a d\u1ef1 \u00e1n. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, vi\u1ec7c l\u1ef1a ch\u1ecdn xem c\u00f3 n\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan hay kh\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn &#8211; <strong>t\u01b0\u01a1ng t\u00e1c l\u00e0 b\u1eaft bu\u1ed9c!<\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">L\u1ea5y v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 d\u1ef1 \u00e1n ng\u0103n ch\u1eb7n s\u1ef1 l\u00e2y lan c\u1ee7a virus (covid-19). Ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 h\u00e0ng tri\u1ec7u b\u00ean li\u00ean quan c\u1ea7n ph\u1ea3i xem x\u00e9t trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ec7nh nh\u00e2n v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf \u1edf tuy\u1ebfn \u0111\u1ea7u, n\u00f3 c\u00f2n bao g\u1ed3m c\u00e1c b\u00ean truy\u1ec1n th\u00f4ng, nh\u00e0 cung c\u1ea5p y t\u1ebf v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c trong v\u00e0 ngo\u00e0i ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. H\u00e3y ngh\u0129 \u0111\u1ebfn th\u00e1ch th\u1ee9c cung v\u00e0 c\u1ea7u, s\u1ebd ra sao n\u1ebfu c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t ph\u1ea3i \u0111\u00f3ng c\u1eeda trong m\u1ed9t th\u1eddi gian d\u00e0i. \u0110\u00fang, vi\u1ec7c b\u00f9ng ph\u00e1t d\u1ecbch s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1 v\u1ee1 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan l\u00e0 r\u1ea5t l\u1edbn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y m\u1ea5t ki\u1ec3m so\u00e1t!<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">Khi l\u1eadp k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan, th\u00ec \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ed1i c\u1ea3nh c\u1ee7a c\u00e1c b\u00ean li\u00ean quan hi\u1ebfm khi n\u00e0o \u1edf tr\u1ea1ng th\u00e1i t\u0129nh. C\u00e1c c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c s\u1ebd lu\u00f4n bi\u1ebfn \u0111\u1ed5i trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a d\u1ef1 \u00e1n; s\u1ebd c\u00f3 ng\u01b0\u1eddi tham gia m\u1edbi xu\u1ea5t hi\u1ec7n v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd l\u00f9i v\u1ec1 sau. M\u1ee9c \u0111\u1ed9 <strong>\u1ea3nh h\u01b0\u1edfng (influence)<\/strong>\u00a0c\u1ee7a h\u1ecd gi\u1ed1ng nh\u01b0 th\u1ee7y tri\u1ec1u s\u1ebd c\u00f3 l\u00fac l\u00ean xu\u1ed1ng. T\u1eadp trung v\u00e0o vi\u1ec7c \u1ee9ng ph\u00f3 v\u1edbi s\u1ef1 b\u00f9ng ph\u00e1t virus, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh T\u1ed5 ch\u1ee9c Y t\u1ebf Th\u1ebf gi\u1edbi WHO l\u00e0 m\u1ed9t b\u00ean li\u00ean quan v\u1edbi m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng cao. C\u01a1 quan chuy\u00ean m\u00f4n n\u00e0y quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng to\u00e0n c\u1ea7u v\u00e0 d\u1eabn \u0111\u1ea7u s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 s\u1ee9c kh\u1ecfe cao nh\u1ea5t c\u00f3 th\u1ec3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u00ean li\u00ean quan c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u00e1c c\u1ee5 th\u1ec3.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">M\u1ed9t ti\u00eau ch\u00ed kh\u00e1c c\u1ea7n xem x\u00e9t l\u00e0 <strong>t\u00e1c \u0111\u1ed9ng (impact)<\/strong>\u00a0hay m\u1ee9c \u0111\u1ed9 m\u00e0 c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 \u0111em l\u1ea1i s\u1ef1 thay \u0111\u1ed5i. L\u1ea5y v\u00ed d\u1ee5 \u1edf tr\u00ean, h\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c b\u00e1c s\u0129 l\u00e2m s\u00e0ng v\u00e0 c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf c\u00f4ng c\u1ed9ng. H\u1ecd c\u00f3 th\u1ec3 \u0111em l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd l\u00e2m s\u00e0ng hay kh\u1ea3 n\u0103ng chia s\u1ebb d\u1eef li\u1ec7u l\u00e2m s\u00e0ng k\u1ecbp th\u1eddi. Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u d\u1ef1 \u00e1n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u00e2n t\u1ed1 th\u00fac \u0111\u1ea9y b\u1eb1ng vi\u1ec7c nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nhu c\u1ea7u, l\u1ee3i \u00edch v\u00e0 \u00fd ki\u1ebfn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u d\u1ef1 \u00e1n \u0111\u01a1n gi\u1ea3n h\u00f3a gi\u1ea3i ph\u00e1p chung, t\u1eadp trung v\u00e0o vi\u1ec7c chuy\u1ec3n giao gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">Con ng\u01b0\u1eddi l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 chuy\u1ec3n giao d\u1ef1 \u00e1n. Th\u00f4ng th\u01b0\u1eddng ch\u00fang ta c\u00f3 th\u1ec3 ngh\u0129 theo kh\u00eda c\u1ea1nh n\u1ed7 l\u1ef1c n\u00e0y \u201cl\u00e0 g\u00ec\u201d v\u00e0 \u201cnh\u01b0 th\u1ebf n\u00e0o\u201d. &#8220;L\u00e0 g\u00ec&#8221; l\u00e0 k\u1ebft qu\u1ea3 m\u00e0 d\u1ef1 \u00e1n \u0111\u01b0a ra c\u0169ng l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn gi\u00e1 tr\u1ecb ch\u00ednh. &#8220;Nh\u01b0 th\u1ebf n\u00e0o&#8221; l\u00e0 c\u00e1c h\u00e0nh vi ho\u1eb7c k\u1ef9 n\u0103ng khuy\u1ebfn kh\u00edch h\u1ee3p t\u00e1c c\u00e1c b\u00ean li\u00ean quan. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap \u00edch cho ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"font-size: 11pt\"><strong>K\u1ef9 n\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n: <\/strong>t\u00ednh ch\u00ednh tr\u1ef1c, trung th\u1ef1c v\u00e0 t\u00f4n tr\u1ecdng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0nh m\u1ea1nh.<\/span><\/li>\n<li style=\"text-align: justify\"><span style=\"font-size: 11pt\"><strong>Giao ti\u1ebfp: <\/strong>C\u00f4ng khai v\u00e0 minh b\u1ea1ch, ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 n\u00ean c\u00f3 kh\u1ea3 n\u0103ng linh ho\u1ea1t trong phong c\u00e1ch c\u1ee7a m\u00ecnh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin.<\/span><\/li>\n<li style=\"text-align: justify\"><span style=\"font-size: 11pt\"><strong>H\u1ee3p t\u00e1c: <\/strong>L\u00e0 m\u1ed9t nh\u00f3m ch\u00fang ta c\u00f9ng nhau th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i. M\u1ea5u ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111a ch\u1ee9c n\u0103ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p chung. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">Cu\u1ed1i c\u00f9ng, t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan t\u00edch c\u1ef1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u1ee9ng ph\u00f3 v\u00e0 k\u1ebft qu\u1ea3 d\u1ef1 \u00e1n t\u1ed1t h\u01a1n. L\u1ea5y v\u00ed d\u1ee5 \u1edf tr\u00ean, t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u t\u1ed1t h\u01a1n, th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 h\u01a1n. Th\u00ec \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ng\u0103n ch\u1eb7n s\u1ef1 l\u00e2y lan c\u1ee7a virus!<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\">Trong nh\u1eefng n\u0103m qua, t\u00f4i \u0111\u00e3 chuy\u1ec3n quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh t\u1eeb qu\u1ea3n l\u00fd c\u00e1c b\u00ean li\u00ean quan (stakeholder management) sang t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan (stakeholder engagement). Kh\u00f4ng nh\u01b0 c\u00f4ng c\u1ee5, con ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd, v\u00e0 n\u1ebfu c\u1ed1 g\u1eafng qu\u1ea3n l\u00fd h\u1ecd th\u00ec \u0111\u00e2y l\u00e0 h\u00e0nh \u0111\u1ed9ng v\u00f4 \u00edch. Ta c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd theo b\u1ed1i c\u1ea3nh c\u1ee7a lo\u1ea1i d\u1ef1 \u00e1n, ng\u00e0nh, m\u00f4i tr\u01b0\u1eddng hay ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i. T\u01b0\u01a1ng t\u00e1c \u0111\u00fang, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u00e1 nh\u00e2n v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, c\u00f9ng v\u1edbi vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c n\u1ed7 l\u1ef1c d\u1ef1 \u00e1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nhu c\u1ea7u \u0111\u00f3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Vi\u1ec7c t\u1eadp trung v\u00e0o \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i tin r\u1eb1ng vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan l\u00e0 Mi\u1ec1n hi\u1ec7u su\u1ea5t (Performance domain) d\u1ef1 \u00e1n thi\u1ebft y\u1ebfu cho t\u1ea5t c\u1ea3 c\u00e1c d\u1ef1 \u00e1n v\u1edbi b\u1ea5t k\u1ef3 lo\u1ea1i v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 11pt\"><br \/><\/span><\/p>\n<p class=\"p3\"><strong><\/strong><strong><\/strong><em><\/em><\/p>\n<p class=\"p1\"><strong><\/strong><\/p>\n<p><strong>T\u1ed4NG H\u1ee2P c\u1eadp nh\u1eadt PMBOK 7th Edition<\/strong><\/p>\n<p>Stakeholders trong qu\u1ea3n l\u00fd d\u1ef1 \u00e1n l\u00e0 g\u00ec?<\/p>\n<p><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size: 11pt\">B\u00e0i vi\u1ebft g\u1ed1c: <em><strong>Mighty Fight: The Importance of Stakeholders in Achieving Project Outcomes<\/strong><\/em>\u00a0by Maricarmen Suarez, PMBOK Guide-Seventh Edition Development Team member<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/37766"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=37766"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/37766\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=37766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=37766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=37766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}