{"id":38249,"date":"2023-12-09T04:05:08","date_gmt":"2023-12-09T04:05:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sep-ngoc-lan-chien-dich-quang-cao-dua-tren-noi-so-cua-khach-hang-khong-xau-neu-tuan-thu-1-quy-tac.html"},"modified":"2023-12-24T21:49:44","modified_gmt":"2023-12-24T14:49:44","slug":"sep-ngoc-lan-chien-dich-quang-cao-dua-tren-noi-so-cua-khach-hang-khong-xau-neu-tuan-thu-1-quy-tac","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sep-ngoc-lan-chien-dich-quang-cao-dua-tren-noi-so-cua-khach-hang-khong-xau-neu-tuan-thu-1-quy-tac.html","title":{"rendered":"S\u1ebfp Ng\u1ecdc Lan: Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean N\u1ed6I S\u1ee2 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng x\u1ea5u, n\u1ebfu tu\u00e2n th\u1ee7 1 QUY T\u1eaeC"},"content":{"rendered":"
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C\u1eb7p \u1ee9ng vi\u00ean th\u1ee9 hai trong t\u1eadp 10 c\u1ee7a “Whose Chance – C\u01a1 h\u1ed9i cho ai?” l\u00e0 Ph\u1ea1m Ho\u00e0i Nam v\u00e0 Nguy\u1ec5n Th\u1ecb Ng\u1ecdc Nhi.<\/p>\n

\u1ee8ng vi\u00ean \u0111\u1ea7u ti\u00ean l\u00e0 Ph\u1ea1m Ho\u00e0i Nam, 26 tu\u1ed5i, \u0111\u1ebfn t\u1eeb TP. HCM, t\u1ed1t nghi\u1ec7p chuy\u00ean ng\u00e0nh Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u1edbi GPA 8.1. Ho\u00e0i Nam c\u00f3 h\u01a1n 4 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c PR – Marketing, trong \u0111\u00f3 c\u00f3 2 n\u0103m gi\u1eef v\u1ecb tr\u00ed Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Truy\u1ec1n th\u00f4ng Marketing.<\/p>\n

\u1ee8ng vi\u00ean th\u1ee9 2 l\u00e0 Nguy\u1ec5n Th\u1ecb Ng\u1ecdc Nhi, 27 tu\u1ed5i, \u0111\u1ebfn t\u1eeb Long An. T\u1ed1t nghi\u1ec7p chuy\u00ean ng\u00e0nh Marketing t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh vi\u1ec5n th\u00f4ng, \u0111ang theo h\u1ecdc Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, Ng\u1ecdc Nhi c\u00f3 kinh nghi\u1ec7m trong m\u1ea3ng qu\u1ea3n l\u00fd nh\u01b0\u1ee3ng quy\u1ec1n gi\u00e1o tr\u00ecnh v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u1ec1 gi\u00e1o d\u1ee5c v\u00e0 h\u01a1n 5 n\u0103m ho\u1ea1t \u0111\u1ed9ng trong t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn.<\/p>\n

Ch\u1ee7 \u0111\u1ec1 d\u00e0nh cho 2 \u1ee9ng vi\u00ean l\u00e0: “B\u1ea1n \u1ee7ng h\u1ed9 hay ph\u1ea3n \u0111\u1ed1i Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng?”.<\/b><\/p>\n

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\"S\u1ebfp<\/div>\n<\/figure>\n

L\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Marketing – Truy\u1ec1n th\u00f4ng, Ho\u00e0i Nam \u1ee7ng h\u1ed9 vi\u1ec7c qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng. Tuy v\u1eady, v\u1eabn c\u00f3 nhi\u1ec1u qu\u1ea3ng c\u00e1o khai th\u00e1c qu\u00e1 m\u1ee9c, th\u1eadm ch\u00ed l\u00e0 sai s\u1ef1 th\u1eadt.<\/p>\n

Ho\u00e0i Nam b\u00e0y t\u1ecf quan \u0111i\u1ec3m: “Em \u1ee7ng h\u1ed9 quan \u0111i\u1ec3m qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3. Tuy nhi\u00ean h\u00ecnh th\u1ee9c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n v\u00e0 c\u1ea7n tu\u00e2n th\u1ee7 gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, ph\u00e1p lu\u1eadt”.<\/i><\/p>\n

V\u1ec1 Ng\u1ecdc Nhi, c\u00f4 kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing. Vi\u1ec7c \u0111\u00e1nh v\u00e0o c\u1ea3m x\u00fac c\u00e0ng \u1ea5n t\u01b0\u1ee3ng, c\u00e0ng n\u1ed5i b\u1eadt c\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u1eafc s\u00e2u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Tuy nhi\u00ean, ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o c\u1ea7n khai th\u00e1c tinh t\u1ebf, bi\u1ebfn \u0111\u00f3 th\u00e0nh c\u00e2u chuy\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed3ng c\u1ea3m.<\/p>\n

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<\/div>\n<\/figure>\n

L\u1ee3i \u00edch kh\u00e1ch h\u00e0ng l\u00e0 quy t\u1eafc t\u1ed1i cao khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/b><\/h2>\n

Ngay khi “Whose Chance” k\u1ebft th\u00fac, S\u1ebfp Ng\u1ecdc Lan \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb c\u1ef1c h\u1eefu \u00edch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. V\u1edbi h\u01a1n 20 n\u0103m ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh d\u1ecbch v\u1ee5 Gi\u00e1o d\u1ee5c, b\u00e0 hi\u1ec3u r\u00f5 m\u1ed7i nh\u00e0 qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 b\u1eadc th\u1ea7y v\u1ec1 t\u00e2m l\u00fd.<\/p>\n

Ch\u1ee7 t\u1ecbch Atlantic cho bi\u1ebft, con ng\u01b0\u1eddi sinh ra \u0111\u00e3 s\u1edf h\u1eefu 4 t\u1eed huy\u1ec7t c\u1ea3m x\u00fac, bao g\u1ed3m danh ti\u1ebfng, ti\u1ec1n b\u1ea1c, t\u00ecnh y\u00eau v\u00e0 b\u1ea3n th\u00e2n. V\u00e0 \u0111\u1ec3 ch\u1ea1m v\u00e0o t\u1eebng t\u1eed huy\u1ec7t, khi\u1ebfn cho h\u1ecd h\u00e0nh \u0111\u1ed9ng, c\u1ea7n ph\u1ea3i \u0111\u00e1nh \u0111\u01b0\u1ee3c v\u00e0o n\u1ed7i khao kh\u00e1t ho\u1eb7c s\u1ee3 h\u00e3i. Nh\u01b0ng s\u1ef1 khao kh\u00e1t s\u1ebd kh\u00f3 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng h\u01a1n n\u1ed7i s\u1ee3 h\u00e3i. V\u00ec th\u1ebf, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u00e0nh \u0111\u1ed9ng h\u01a1n, nh\u1edd \u0111\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong kinh doanh.<\/p>\n

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T\u1ea1i Atlantic Five-Star English, ph\u1ee5 huynh lu\u00f4n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 l\u1ed9 tr\u00ecnh h\u1ecdc ti\u1ebfng Anh<\/i><\/p>\n<\/figcaption><\/figure>\n

V\u00ed d\u1ee5 nh\u01b0 trong ng\u00e0nh gi\u00e1o d\u1ee5c, n\u1ed7i s\u1ee3 c\u1ee7a ph\u1ee5 huynh l\u00e0 b\u1ecf l\u1ee1 m\u1ea5t th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ec7c h\u1ecdc c\u1ee7a con ho\u1eb7c m\u1ea5t th\u1eddi gian v\u00e0o vi\u1ec7c h\u1ecdc sai c\u00e1ch. V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf, kh\u00f4ng ch\u1ec9 l\u00e0 l\u1eddi d\u1ecda.<\/p>\n

\u0110\u1ec3 d\u1ec5 h\u00ecnh dung, S\u1ebfp Ng\u1ecdc Lan l\u1ea5y m\u1ed9t v\u00ed d\u1ee5 trong vi\u1ec7c t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 kh\u00f3a h\u1ecdc ti\u1ebfng Anh t\u1ea1i Atlantic: “Khi ng\u1ed3i ph\u00e2n t\u00edch cho m\u1ed9t ph\u1ee5 huynh l\u00e0 doanh nh\u00e2n, t\u00f4i \u0111\u1eb7t c\u00e2u h\u1ecfi “B\u1ea1n c\u00f3 mu\u1ed1n t\u01b0\u01a1ng lai con m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng ch\u1ec9 ti\u1ebfng Anh IELTS 7.5 hay 8.0 \u0111\u1ec3 l\u1ea5y h\u1ecdc b\u1ed5ng \u0111i du h\u1ecdc, h\u00f2a nh\u1eadp v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c to\u00e0n c\u1ea7u kh\u00f4ng?”.<\/i><\/p>\n

\u0110\u00f3 l\u00e0 c\u00e1ch t\u00f4i \u0111ang \u0111\u00e1nh v\u00e0o t\u1eed huy\u1ec7t danh ti\u1ebfng. Nh\u01b0ng ngay l\u1eadp t\u1ee9c, v\u1ecb ph\u1ee5 huynh \u0111\u00f3 l\u1ea5y l\u00fd do b\u1eadn c\u00f4ng vi\u1ec7c n\u00ean ch\u01b0a th\u1ec3 s\u1eafp x\u1ebfp th\u1eddi gian \u0111\u01b0a con \u0111i h\u1ecdc. V\u00e0 h\u1ecd c\u00f2n \u0111\u01b0a ra kh\u00e1 nhi\u1ec1u l\u00fd do kh\u00e1c \u0111\u1ec3 tr\u00ec ho\u00e3n vi\u1ec7c h\u1ecdc ti\u1ebfng Anh c\u1ee7a con m\u00ecnh.<\/i><\/p>\n

Nh\u01b0ng \u0111\u1ebfn m\u1ed9t ng\u00e0y, t\u00f4i l\u1ea1i chia s\u1ebb v\u1ea5n \u0111\u1ec1 \u0111\u00f3 theo c\u00e1ch kh\u00e1c: “N\u1ebfu hi\u1ec7n t\u1ea1i con b\u1ea1n kh\u00f4ng h\u1ecdc ti\u1ebfng Anh, b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t \u00f4ng b\u1ed1 th\u1ea5t b\u1ea1i. T\u1edbi th\u1eddi \u0111i\u1ec3m h\u1ecdc \u0110\u1ea1i h\u1ecdc hay ra tr\u01b0\u1eddng, con m\u1edbi h\u1ecdc th\u00ec \u0111\u00e3 l\u1ee1 \u0111i th\u1eddi \u0111i\u1ec3m v\u00e0ng v\u1ec1 ti\u1ebfp thu ng\u00f4n ng\u1eef m\u1edbi. Con c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i n\u1ed7 l\u1ef1c h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c b\u1ea1n \u0111\u1ed3ng trang l\u1ee9a, v\u00e0 n\u1ebfu t\u1eeb b\u1ecf th\u00ec kh\u00f3 c\u00f3 th\u1ec3 h\u1ed9i nh\u1eadp v\u1edbi m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, c\u0169ng nh\u01b0 h\u1ea1n ch\u1ebf r\u1ea5t nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 c\u01a1 h\u1ed9i th\u1ec3 hi\u1ec7n m\u00ecnh”.<\/i><\/p>\n

V\u00e0 ngay l\u1eadp t\u1ee9c ph\u1ee5 huynh \u0111\u00f3 nh\u1eafn tin cho nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n \u0111\u1ec3 ti\u1ebfn h\u00e0nh ki\u1ec3m tra tr\u00ecnh \u0111\u1ed9 ti\u1ebfng Anh v\u00e0 t\u1ef1 \u0111\u1eb7t l\u1ecbch h\u1eb9n. C\u00e2u chuy\u1ec7n n\u00e0y t\u00f4i c\u0169ng \u0111em k\u1ec3 v\u1edbi m\u1ed9t lu\u1eadt s\u01b0. Khi nghe xong, h\u1ecd kh\u00f4ng c\u00f2n t\u00e2m tr\u00ed l\u00e0m vi\u1ec7c v\u00e0 l\u1eadp t\u1ee9c li\u00ean h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean trung t\u00e2m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u00ecnh \u0111\u1ed9 ngo\u1ea1i ng\u1eef cho con”.<\/i><\/p>\n

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S\u1ebfp Ng\u1ecdc Lan chia s\u1ebb cho ph\u1ee5 huynh v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1ea1i Anh ng\u1eef 5 sao Atlantic<\/i><\/p>\n<\/figcaption><\/figure>\n

T\u1eeb 2 c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb tr\u00ean, Ch\u1ee7 t\u1ecbch Atlantic kh\u1eb3ng \u0111\u1ecbnh vi\u1ec7c \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1eadp t\u1ee9c h\u00e0nh \u0111\u1ed9ng. N\u1ed7i s\u1ee3 \u1edf \u0111\u00e2y g\u1ed3m b\u1ea3n th\u00e2n v\u00e0 danh ti\u1ebfng. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng khao kh\u00e1t ho\u1eb7c \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i khi\u1ebfn cho kh\u00e1ch h\u00e0nh \u0111\u1ed9ng, mi\u1ec5n l\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch v\u00e0 t\u1ed1t cho t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/p>\n

N\u1ebfu ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u01b0a ra l\u1eddi ch\u00e0o, l\u1eddi d\u1ecda n\u1ea1t \u0111\u1ec3 \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i nh\u01b0ng kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch th\u1ef1c s\u1ef1 th\u00ec \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch th\u1ea5t b\u1ea1i. C\u00f2n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 khi\u1ebfn cho kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i m\u1edbi l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi, c\u00f3 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\n V\u1ecb S\u1ebfp n\u1eef c\u1ee7a “Whose Chance” kh\u1eb3ng \u0111\u1ecbnh, d\u00f9 ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0o, \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i hay ni\u1ec1m khao kh\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng c\u1ea7n gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111ang t\u1ed3n t\u1ea1i, th\u1eadm ch\u00ed l\u00e0 m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi ho\u1eb7c gi\u00fap thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi.<\/p>\n<\/h2>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[427],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/38249"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=38249"}],"version-history":[{"count":3,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/38249\/revisions"}],"predecessor-version":[{"id":69541,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/38249\/revisions\/69541"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=38249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=38249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=38249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}