{"id":3845,"date":"2023-11-29T08:00:24","date_gmt":"2023-11-29T08:00:24","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3845"},"modified":"2023-11-29T23:46:45","modified_gmt":"2023-11-29T23:46:45","slug":"6-bai-hoc-ve-thuyet-phuc-va-gay-anh-huong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-bai-hoc-ve-thuyet-phuc-va-gay-anh-huong.html","title":{"rendered":"6 B\u00e0i h\u1ecdc v\u1ec1 thuy\u1ebft ph\u1ee5c v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng"},"content":{"rendered":"

1. Ng\u01b0\u1eddi th\u00f4ng minh nh\u1ea5t trong nh\u00f3m s\u1ebd d\u1ec5 th\u1ea5t b\u1ea1i<\/strong><\/p>\n

Khi b\u1ea1n cho m\u00ecnh l\u00e0 ng\u01b0\u1eddi th\u00f4ng minh nh\u1ea5t trong m\u1ed9t nh\u00f3m, b\u1ea1n c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0\u00a0kinh nghi\u1ec7m\u00a0t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn b\u1ea1n t\u1ef1 \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea7m nh\u00ecn bao qu\u00e1t h\u01a1n. Ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn h\u1ea1n h\u1eb9p th\u01b0\u1eddng d\u1ec5 th\u1ea5t b\u1ea1i.<\/p>\n

2. Ngay c\u1ea3 khi bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec, b\u1ea1n c\u0169ng c\u1ea7n h\u1ecfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c<\/strong><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ki\u00eau ng\u1ea1o kh\u00f4ng mu\u1ed1n t\u00ecm ki\u1ebfm th\u00eam s\u1ef1 ch\u1ec9 b\u1ea3o t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. H\u1ecd th\u01b0\u1eddng t\u1ef1 g\u1eafn cho m\u00ecnh c\u00e1i m\u00e1c l\u00e3nh \u0111\u1ea1o.<\/p>\n

Tuy nhi\u00ean, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u1ef1 \u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho c\u1ea3 t\u1eadp th\u1ec3. Vi\u1ec7c \u0111\u01b0\u1ee3c h\u1ecfi \u00fd ki\u1ebfn s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, t\u1eeb \u0111\u00f3 h\u1ecd s\u1ebd \u1ee7ng h\u1ed9 nh\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\n

Kh\u00f4ng ch\u1ec9 th\u1ebf, vi\u1ec7c ch\u1ecbu l\u1eafng nghe, h\u1ecdc h\u1ecfi v\u1ec1 l\u00e2u d\u00e0i s\u1ebd t\u1ea1o ra th\u00f3i quen khi\u00eam t\u1ed1n v\u00e0 cho ph\u00e9p nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/p>\n

3. Kh\u00f4ng y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i, thay v\u00e0o \u0111\u00f3 l\u00e0 \u0111\u1ec1 ngh\u1ecb \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n<\/strong><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a vi\u1ec7c \u0111\u1ec1 ngh\u1ecb \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n so v\u1edbi y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i l\u00e0 s\u1ee9c m\u1ea1nh thuy\u1ebft ph\u1ee5c.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 vui v\u1ebb khi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c xin t\u01b0 v\u1ea5n, v\u00ec th\u1ebf b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c \u0111\u1ed9 cam k\u1ebft cao h\u01a1n t\u1eeb ng\u01b0\u1eddi \u0111\u01b0a cho b\u1ea1n nh\u1eefng l\u1eddi khuy\u00ean.<\/p>\n

4. Kh\u1eafc ghi v\u00e0 \u0111\u00e1nh s\u1ed1<\/strong><\/p>\n

\u00a0Cho d\u00f9 b\u1ea1n n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o – nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0 hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng – th\u00ec m\u1ed9t \u1ea5n t\u01b0\u1ee3ng kh\u00f3 phai hay nh\u1eefng con s\u1ed1 kh\u00f3 qu\u00ean \u0111\u1ec1u l\u00e0 c\u00f4ng c\u1ee5 k\u1ebft n\u1ed1i c\u1ef1c k\u1ef3 quan tr\u1ecdng cho c\u00f4ng vi\u1ec7c.<\/div>\n

Theo Cialdini, \u00f4ng \u0111\u00e3 l\u00e0m \u0111i\u1ec1u tr\u00ean b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh 6 nguy\u00ean t\u1eafc \u1ea3nh h\u01b0\u1edfng sau: b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, c\u00f3 \u0111i c\u00f3 l\u1ea1i, cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n, thi\u1ec7n c\u1ea3m, \u1ee7y quy\u1ec1n \u0111\u1ed3ng thu\u1eadn v\u00e0 s\u1ef1 khan hi\u1ebfm. Tr\u00ean th\u1ef1c t\u1ebf, 6 nguy\u00ean t\u1eafc \u1ea3nh h\u01b0\u1edfng c\u1ee7a Cialdini \u0111\u00e3 c\u00f3 t\u00e1c d\u1ee5ng theo ngh\u0129a \u0111en khi c\u00f3 h\u01a1n 5 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean YouTube \u0111o\u1ea1n video c\u1ee7a \u00f4ng.<\/p>\n

Theo Wright, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00e1c doanh nh\u00e2n gi\u1ecfi nh\u1ea5t \u0111\u1ec1u bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u00e1ng nh\u1edb b\u1eb1ng c\u00e1ch kh\u1eafc ghi v\u00e0o \u0111\u1ea7u ng\u01b0\u1eddi ti\u1ebfp x\u00fac nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n

5. B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/strong><\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u nh\u1ecf m\u00e0 Wright \u0111\u00e3 th\u1ef1c nghi\u1ec7m l\u00e0 \u0111\u1ec3 l\u1ea1i s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea l\u01b0\u1ee3ng ng\u01b0\u1eddi xem tr\u00ean video d\u1ea1y 6 nguy\u00ean t\u1eafc g\u00e2y \u1ea3nh h\u01b0\u1edfng c\u1ee7a Cialdini. K\u1ebft qu\u1ea3, c\u00f4 th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u00fa \u00fd c\u0169ng nh\u01b0 xem nhi\u1ec1u h\u01a1n khi trong clip c\u00f3 \u0111\u01b0a ra con s\u1ed1 th\u1ed1ng k\u00ea.<\/p>\n

M\u1ed9t th\u1eed nghi\u1ec7m kh\u00e1c, l\u1ea7n n\u00e0y l\u00e0 c\u1ee7a Cialdini, khi \u00f4ng thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n in s\u1ed1 l\u01b0\u1ee3ng s\u00e1ch \u0111\u01b0\u1ee3c b\u00e1n l\u00e0 500.000 cu\u1ed1n \u1edf c\u00e1c l\u1ea7n t\u00e1i b\u1ea3n sau, b\u1edfi v\u00ec \u00f4ng tin r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c v\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng h\u01a1n b\u1edfi con s\u1ed1 500.000.<\/p>\n

6. \u0110\u00f2n t\u00e2m l\u00fd<\/strong><\/p>\n

Cialdini \u0111\u00e3 kh\u00e1m ph\u00e1 ra r\u1eb1ng ch\u00fang ta s\u1ebd d\u1ec5 d\u00e0ng g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u00ean ng\u01b0\u1eddi kh\u00e1c h\u01a1n n\u1ebfu ch\u00fang ta x\u00e1c \u0111\u1ecbnh ph\u1ea3i y\u00eau c\u1ea7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ch\u1ea5p nh\u1eadn \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n

\u00d4ng g\u1ecdi y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 \u0111\u00f2n t\u00e2m l\u00fd v\u00e0 cu\u1ed1n s\u00e1ch c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp r\u1ea5t chi ti\u1ebft v\u1ec1 ch\u00fang. Nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh l\u00ean ng\u01b0\u1eddi kh\u00e1c, b\u1edfi v\u00ec h\u1ecd kh\u00f4ng \u0111\u1ee9ng d\u1eady \u0111\u1ee7 nhanh sau khi ng\u00e3.<\/p>\n

Tr\u01b0\u1edbc khi \u0111\u01b0a ra y\u00eau c\u1ea7u c\u1ee7a m\u00ecnh, b\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c chu\u1ea9n b\u1ecb, sau \u0111\u00f3 ch\u1edd \u0111\u1ee3i kho\u1ea3nh kh\u1eafc chuy\u1ec3n h\u01b0\u1edbng t\u00e2m l\u00fd – khi cu\u1ed9c tr\u00f2 truy\u1ec7n \u0111ang ti\u1ebfn tri\u1ec3n t\u1ed1t, \u0111\u00f3 ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi nghe m\u1ed9t l\u00fd do \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng theo y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Wright c\u0169ng kh\u00e1m ph\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u00e1ch b\u00e1n ra c\u1ee7a Cialdini l\u00e0 do \u00f4ng \u0111\u00e3 \u00e1p d\u1ee5ng hai \u201cc\u00e1i b\u1eaby\u201d t\u00e2m l\u00fd \u00eam \u00e1i trong thuy\u1ebft ph\u1ee5c.<\/p>\n

\u0110\u1ea7u ti\u00ean, khi gi\u1ea3ng d\u1ea1y c\u00e1c l\u1edbp h\u1ecdc MBA, \u00f4ng s\u1eed d\u1ee5ng cu\u1ed1n s\u00e1ch c\u1ee7a m\u00ecnh l\u00e0m gi\u00e1o tr\u00ecnh. 3 n\u0103m sau \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 sinh vi\u00ean tr\u01b0\u1edbc kia c\u1ee7a \u00f4ng \u0111\u00e3 th\u00e0nh \u0111\u1ea1t, t\u1eeb ph\u00f3 ch\u1ee7 t\u1ecbch \u0111\u1ebfn l\u00e3nh \u0111\u1ea1o c\u1ea3 m\u1ed9t c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune 500, b\u1eaft \u0111\u1ea7u t\u00ecm mua l\u1ea1i cu\u1ed1n b\u00ed quy\u1ebft \u0111\u00e3 gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng c\u1ee7a th\u1ea7y Cialdini \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e2n vi\u00ean.<\/p>\n

Th\u1ee9 hai, Cialdini s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201ckh\u1eafc ghi v\u00e0 \u0111\u00e1nh s\u1ed1\u201d l\u00ean c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh v\u1ec1 6 nguy\u00ean t\u1eafc thuy\u1ebft ph\u1ee5c cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Ng\u01b0\u1eddi th\u00f4ng minh nh\u1ea5t trong nh\u00f3m s\u1ebd d\u1ec5 th\u1ea5t b\u1ea1i Khi b\u1ea1n cho m\u00ecnh l\u00e0 ng\u01b0\u1eddi th\u00f4ng minh nh\u1ea5t trong m\u1ed9t nh\u00f3m, b\u1ea1n c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0\u00a0kinh nghi\u1ec7m\u00a0t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn b\u1ea1n t\u1ef1 \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea7m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3845"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3845"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3845\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}