{"id":3910,"date":"2023-11-30T05:02:16","date_gmt":"2023-11-30T05:02:16","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3910"},"modified":"2023-12-14T14:06:10","modified_gmt":"2023-12-14T14:06:10","slug":"huong-dan-chi-tiet-lap-ke-hoach-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/huong-dan-chi-tiet-lap-ke-hoach-kinh-doanh.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh"},"content":{"rendered":"<p><b>1. K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec?<\/b><br \/>\nK\u1ebf ho\u1ea1ch kinh doanh l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb quan tr\u1ecdng c\u1ee7a c\u00e1c c\u00f4ng ty, n\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 th\u00f4ng tin, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1ch \u0111\u1ecbnh t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, n\u00f3 \u0111\u01b0a ra cho doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u1ec1 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh, nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7\u2026, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c khoa h\u1ecdc \u0111\u1ec3 t\u1ea1o th\u00e0nh 1 k\u1ebf ho\u1ea1ch ho\u00e0n thi\u1ec7n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c ra m\u1ecdi quy\u1ebft \u0111\u1ecbnh h\u1ecdat \u0111\u1ed9ng kinh doanh. T\u1ea1i M\u1ef9 h\u01a1n 95% doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch kinh doanh nh\u01b0ng t\u1ea1i Vi\u1ec7t Nam s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p c\u00f3 b\u1ea3ng k\u1ebf ho\u1ea1ch kinh doanh r\u1ea5t \u00edt. \u0110i\u1ec1u n\u00e0y c\u00f3 nhi\u1ec1u l\u00fd do: nh\u1eadn th\u1ee9c c\u1ee7a l\u00e3nh \u0111\u1ea1o, thi\u1ebfu nh\u00e2n l\u1ef1c tri\u1ec3n khai, c\u00f3 k\u1ebf ho\u1ea1ch nh\u01b0ng ch\u01b0a chuy\u00ean nghi\u1ec7p\u2026<\/p>\n<p><b><b>2. K\u1ebf ho\u1ea1ch kinh doanh d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/b><\/b><br \/>\nK\u1ebf ho\u1ea1ch kinh doanh ban \u0111\u1ea7u \u0111\u01b0\u1ee3c l\u1eadp \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p trong 1 th\u1eddi gian t\u1eeb 3 \u0111\u1ebfn 5 n\u0103m nh\u01b0ng theo th\u1eddi gian k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c d\u00f9ng cho nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nhau. V\u1ec1 ph\u00e2n lo\u1ea1i, m\u1ee5c \u0111\u00edch l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh th\u00e0nh 2 h\u01b0\u1edbng:<\/p>\n<p>\u0110\u1ed1i n\u1ed9i: b\u1ea3n k\u1ebf ho\u1ea1ch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng cho c\u00e1c m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p nh\u01b0:<\/p>\n<ul>\n<li>Cung c\u1ea5p cho th\u00e0nh vi\u00ean trong c\u00f4ng ty t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m h\u01b0\u1edbng doanh nghi\u1ec7p \u0111\u1ebfn 1 m\u1ee5c ti\u00eau chung.<\/li>\n<li>\u0110\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p trong 1 th\u1eddi gian.<\/li>\n<li>Ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai k\u1ebf ho\u1ea1ch trong t\u1eebng giai \u0111o\u1ea1n.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i ngo\u1ea1i: th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng cho c\u00e1c m\u1ee5c ti\u00eau mang t\u00ednh ch\u1ea5t ngo\u1ea1i giao c\u1ee7a doanh nghi\u1ec7p nh\u01b0:<\/p>\n<ul>\n<li>H\u1ee3p t\u00e1c kinh doanh: \u0111\u1ec3 k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn tham gia v\u00e0o doanh nghi\u1ec7p ho\u1eb7c d\u1ef1 \u00e1n, th\u00ec doanh nghi\u1ec7p ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh chuy\u00ean nghi\u1ec7p, nghi\u00eam t\u00fac v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<li>Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/li>\n<li>K\u00eau g\u1ecdi g\u00f3p v\u1ed1n, k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0, vay v\u1ed1n ng\u00e2n h\u00e0ng.<\/li>\n<li>K\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng.<\/li>\n<li>Xin c\u1ea5p ph\u00e9p \u0111\u1ea7u t\u01b0 ho\u1eb7c c\u1ea5p ph\u00e9p th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n<p>C\u00f3 nh\u1eefng k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u1ea3 2 m\u1ee5c ti\u00eau \u0111\u1ed1i n\u1ed9i v\u00e0 \u0111\u1ed1i ngo\u1ea1i.<\/p>\n<p>Do t\u00ednh ch\u1ea5t ri\u00eang bi\u1ec7t n\u00ean nh\u1eefng b\u00e1n k\u1ebf ho\u1ea1ch \u0111\u1ed1i ngo\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i ho\u1eb7c r\u00fat g\u1ecdn 1 s\u1ed1 ph\u1ea7n nh\u1eb1m b\u1ea3o m\u1eadt th\u00f4ng tin, t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c ho\u1eb7c \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<div><\/div>\n<p><b><b>C\u00c1C B\u01af\u1edaC CHU\u1ea8N B\u1eca<\/b><\/b><br \/>\n\u0110\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c 1 b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh hi\u1ec7u qu\u1ea3 th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin v\u00e0 t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft.<\/p>\n<p><b><b>1. Thu th\u1eadp th\u00f4ng tin<\/b><\/b><br \/>\nC\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh bao g\u1ed3m:<\/p>\n<ul>\n<li>Th\u00f4ng tin v\u1ec1 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch: l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 l\u00e0m g\u00ec? C\u00e1c y\u00eau c\u1ea7u c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch? L\u1eadp k\u1ebf ho\u1ea1ch trong th\u1eddi gian bao l\u00e2u?<\/li>\n<li>N\u0103ng l\u1ef1c tri\u1ec3n khai d\u1ef1 \u00e1n c\u1ee7a \u0111\u01a1n v\u1ecb ch\u1ee7 qu\u1ea3n: n\u0103ng l\u1ef1c c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p? n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1? tr\u00ecnh \u0111\u1ed9 s\u1ea3n xu\u1ea5t? kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7?\u2026<\/li>\n<li>M\u00f4 h\u00ecnh kinh doanh: m\u00f4 h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec? M\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 tri\u1ec3n khai d\u1ec5 d\u00e0ng kh\u00f4ng?\u2026<\/li>\n<li>\u0110\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng: c\u00f4ng ty s\u1ebd c\u00f3 v\u1ecb tr\u00ed n\u00e0o trong t\u01b0\u01a1ng lai? T\u1ea1i sao s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty l\u1ea1i c\u1ea7n thi\u1ebft? l\u00e0m th\u1ebf n\u00e0o c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong ng\u00e0nh? Nh\u1eefng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a doanh nghi\u1ec7p?\u2026<\/li>\n<li>Th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p: t\u00ean, \u0111\u1ecba ch\u1ec9, email, \u0111i\u1ec7n tho\u1ea1i, fax, ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n\u2026<\/li>\n<li>Th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5: s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec? C\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t kh\u00f4ng? Xu\u1ea5t x\u1ee9 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m?\u2026<\/li>\n<li>T\u00ecnh h\u00ecnh v\u0129 m\u00f4: kinh t\u1ebf, v\u0103n h\u00f3a, ch\u00ednh tr\u1ecb ph\u00e1p lu\u1eadt, nh\u00e2n kh\u1ea9u, c\u00f4ng ngh\u1ec7\u2026<\/li>\n<li>T\u00ecnh h\u00ecnh ng\u00e0nh: qui m\u00f4 c\u1ee7a ng\u00e0nh, ph\u00e2n kh\u00fac, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u2026<\/li>\n<li>K\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t: t\u00e0i nguy\u00ean, nh\u00e2n l\u1ef1c, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7, m\u1ee5c ti\u00eau\u2026<\/li>\n<li>K\u1ebf ho\u1ea1ch marketing: th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, th\u01b0\u01a1ng hi\u1ec7u, website\u2026<\/li>\n<li>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng: m\u1ee5c ti\u00eau, k\u00eanh ph\u00e2n ph\u1ed1i, ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng\u2026<\/li>\n<li>K\u1ebf ho\u1ea1ch nh\u00e2n s\u1ef1: s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c, chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1, v\u0103n h\u00f3a doanh nghi\u1ec7p\u2026<\/li>\n<li>K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh: chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3 \u0111\u1ecbnh, \u0111i\u1ec3m h\u00f2a v\u1ed1n,<\/li>\n<li>Qu\u1ea3n tr\u1ecb r\u1ee7i ro: c\u00e1c y\u1ebfu t\u1ed1 r\u1ee7i ro ch\u00ednh, t\u1ea7n xu\u1ea5t v\u00e0 c\u01b0\u1eddng \u0111\u1ed9, gi\u1ea3i ph\u00e1p\u2026<\/li>\n<\/ul>\n<p><b>2. Thu th\u1eadp t\u00e0i li\u1ec7u<\/b><br \/>\nC\u00e1c t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u00e0ng \u0111\u1ea7y \u0111\u1ee7 chi ti\u1ebft th\u00ec k\u1ebf ho\u1ea1ch s\u1ebd c\u00e0ng chuy\u00ean nghi\u1ec7p. C\u00e1c ti\u1ec1u li\u1ec7u c\u1ea7n thi\u1ebft bao g\u1ed3m:<\/p>\n<ul>\n<li>C\u00e1c t\u00e0i li\u1ec7u x\u00e1c th\u1ef1c th\u00f4ng tin doanh nghi\u1ec7p ho\u1eb7c d\u1ef1 \u00e1n: gi\u1ea5y \u0111\u0103ng k\u00fd kinh doanh, quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp, gi\u1ea5y ph\u00e9p \u0111\u1ea7u t\u01b0\u2026<\/li>\n<li>C\u00e1c h\u00ecnh \u1ea3nh t\u01b0 li\u1ec7u.<\/li>\n<li>C\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn nghi\u1ec7p v\u1ee5 b\u00e1n h\u00e0ng, marketing, s\u1ea3n xu\u1ea5t\u2026<\/li>\n<li>C\u00e1c t\u00e0i li\u1ec7u chuy\u00ean ng\u00e0nh.<\/li>\n<li>B\u00e1o c\u00e1o ph\u00e2n t\u00edch ng\u00e0nh.<\/li>\n<li>B\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>T\u00e0i li\u1ec7u ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>C\u00e1c t\u00e0i li\u1ec7u kh\u00e1c m\u00e0 c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch hi\u1ec3u bi\u1ebft t\u1ed1t h\u01a1n v\u1ec1 d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n<p><b><b>3. Th\u1ed1ng nh\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng<\/b><\/b><br \/>\n\u0110\u1ec3 k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c chuy\u00ean nghi\u1ec7p, \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7t ra th\u00ec c\u00e1c b\u00ean li\u00ean quan ph\u1ea3i th\u1ed1ng nh\u1ea5t quan \u0111i\u1ec3m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1:<\/p>\n<ul>\n<li>M\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch.<\/li>\n<li>C\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n<li>C\u00e1c gi\u1ea3 \u0111\u1ecbnh quan tr\u1ecdng.<\/li>\n<li>C\u00e1c h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a k\u1ebf ho\u1ea1ch.<\/li>\n<li>Gi\u1ea3i ph\u00e1p tri\u1ec3n khai.<\/li>\n<li>Chi ph\u00ed l\u1eadp k\u1ebf ho\u1ea1ch.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>1. K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec? K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb quan tr\u1ecdng c\u1ee7a c\u00e1c c\u00f4ng ty, n\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 th\u00f4ng tin, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1ch \u0111\u1ecbnh t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, n\u00f3 \u0111\u01b0a ra cho doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u1ec1 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3910"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3910"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3910\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}