{"id":3922,"date":"2023-11-29T11:00:04","date_gmt":"2023-11-29T11:00:04","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3922"},"modified":"2023-11-29T11:34:36","modified_gmt":"2023-11-29T11:34:36","slug":"khi-nao-doanh-nghiep-can-viet-ke-hoach-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khi-nao-doanh-nghiep-can-viet-ke-hoach-kinh-doanh.html","title":{"rendered":"KHI N\u00c0O DOANH NGHI\u1ec6P C\u1ea6N VI\u1ebeT K\u1ebe HO\u1ea0CH KINH DOANH?"},"content":{"rendered":"

L\u1eadp\u00a0k\u1ebf ho\u1ea1ch kinh doanh\u00a0ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc t\u1ea1o ra gi\u00e1 tr\u1ecb cho m\u1ed9t doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review (HBR), nh\u1eefng doanh nh\u00e2n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh th\u00ec th\u01b0\u1eddng d\u1ec5 th\u00e0nh c\u00f4ng h\u01a1n. Tuy nhi\u00ean, trong khi \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c doanh nh\u00e2n coi vi\u1ec7c vi\u1ebft ra m\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0 nhi\u1ec7m v\u1ee5 \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd, th\u00ec nghi\u00ean c\u1ee9u sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean HBR l\u1ea1i cho th\u1ea5y r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng \u00a0t\u1ed3i. S\u1ebd t\u1ed1t h\u01a1n nhi\u1ec1u n\u1ebfu b\u1ea1n bi\u1ebft ch\u1edd \u0111\u1ee3i, thay v\u00ec t\u1eadp trung d\u00e0nh h\u1ebft th\u1eddi gian \u0111\u1ec3 vi\u1ebft ra m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00f3a k\u1ebf ho\u1ea1ch \u0111\u00f3 v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng startups ch\u1ee7 y\u1ebfu kh\u00e1c c\u1ee7a doanh nghi\u1ec7p. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c Saga.vn chia s\u1ebb t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Francis J. Greene (ch\u1ee7 t\u1ecbch h\u1ed9i doanh nh\u00e2n t\u1ea1i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc kinh doanh Edinburgh) v\u00e0 Christian Hopp (ch\u1ee7 t\u1ecbch h\u1ed9i doanh nh\u00e2n c\u00f4ng ngh\u1ec7 thu\u1ed9c l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u c\u1ee7a TIME, khoa Kinh t\u1ebf kinh doanh thu\u1ed9c \u0110\u1ea1i h\u1ecdc RWTH Aachen) \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean trang HBR.<\/strong><\/p>\n

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M\u1ed9t k\u1ebf ho\u1ea1ch kh\u1edfi nghi\u1ec7p kinh doanh c\u00f3 v\u1ebb l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t l\u00fac ban \u0111\u1ea7u v\u00ec n\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u01b0 \u201cCh\u00fang ta \u0111ang \u1edf \u0111\u00e2u?\u201d, \u201cCh\u00fang ta mu\u1ed1n \u0111\u1ebfn \u0111\u00e2u?\u201d V\u00e0 \u201cCh\u00fang ta s\u1ebd \u0111\u1ebfn \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o?\u201d. B\u1eb1ng vi\u1ec7c n\u00eau chi ti\u1ebft c\u00e1ch ph\u1ed1i h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 ph\u1ee5 thu\u1ed9c l\u1eabn nhau kh\u00e1 ph\u1ee9c t\u1ea1p nh\u01b0 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh, ho\u1ea1t \u0111\u1ed9ng\u00a0logistics,\u00a0marketing\u00a0v\u00e0 b\u00e1n h\u00e0ng, vi\u1ec7c vi\u1ebft ra m\u1ed9t k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc ti\u00ean s\u1ebd gi\u00fap c\u00e1c doanh nh\u00e2n s\u1eafp x\u1ebfp \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i li\u00ean k\u1ebft gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 kinh doanh. V\u00e0 nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng kinh doanh. Trong nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 xem x\u00e9t h\u01a1n 1,000 c\u00f4ng ty kh\u1edfi nghi\u1ec7p, ph\u00e2n chia h\u1ecd th\u00e0nh hai nh\u00f3m l\u00e0 c\u00f3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch, k\u1ebft qu\u1ea3 cho th\u1ea5y r\u1eb1ng nh\u00f3m \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng c\u00f3 \u00a0kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao h\u01a1n trong vi\u1ec7c t\u1ea1o ra \u0111\u01b0\u1ee3c d\u1ef1 \u00e1n kinh doanh m\u1edbi c\u00f3 t\u00ednh kh\u1ea3 thi.<\/p>\n

Nh\u01b0ng ch\u00eca kh\u00f3a th\u1ef1c s\u1ef1 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh l\u00e0 tr\u1edf n\u00ean linh ho\u1ea1t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i. C\u00e1c doanh nh\u00e2n th\u01b0\u1eddng xuy\u00ean ph\u1ea3i linh ho\u1ea1t trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd nh\u1eadn ra r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ban \u0111\u1ea7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 m\u00ecnh c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn, ho\u1eb7c khi h\u1ecd nh\u1eadn ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Ch\u00ednh b\u1edfi nh\u1eefng th\u1ef1c t\u1ebf nh\u01b0 v\u1eady m\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c vi\u1ebft ra ban \u0111\u1ea7u th\u00ec kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng th\u01b0\u1eddng kh\u00f4ng cao. V\u00e0 vi\u1ec7c vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch s\u1ebd t\u1ed1n nhi\u1ec1u th\u1eddi gian – kho\u1ea3ng th\u1eddi gian n\u00ean d\u00e0nh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng c\u01a1 h\u1ed9i. \u0110i\u1ec1u \u0111\u00f3 l\u1ea1i d\u1eabn \u0111\u1ebfn m\u1ed9t nguy c\u01a1 ti\u1ec1m t\u00e0ng kh\u00e1c. M\u1ed9t k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c doanh nghi\u1ec7p l\u1ea7m t\u01b0\u1edfng r\u1eb1ng h\u1ecd \u0111ang \u1edf trong v\u00f9ng an to\u00e0n v\u00e0 \u0111\u00e1nh m\u1ea5t \u0111i nh\u01b0ng c\u01a1 h\u1ed9i th\u1ef1c t\u1ebf v\u00ec nh\u1eefng c\u01a1 h\u1ed9i trong t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n

\u0110\u1ec3 cung c\u1ea5p s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee5 th\u1ec3 v\u00e0 thi\u1ebft th\u1ef1c cho nh\u1eefng doanh nh\u00e2n kh\u1edfi nghi\u1ec7p, Francis v\u00e0 Christan \u0111\u00e3 quay l\u1ea1i nghi\u00ean c\u1ee9u Panel Study Entrepreneurial Dynamics II( PSED) – d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n doanh nghi\u1ec7p \u0111\u1ec3 n\u00e2ng cao hi\u1ec3u bi\u1ebft khoa h\u1ecdc v\u1ec1 c\u00e1ch th\u1ee9c kinh doanh – d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi h\u01a1n 1000 ng\u01b0\u1eddi M\u1ef9 s\u1ebd tr\u1edf th\u00e0nh doanh nh\u00e2n.\u00a0 Tr\u00ean c\u01a1 s\u1edf n\u00e0y, trong v\u00f2ng 6 n\u0103m (2005-2011), nh\u00f3m \u0111\u00e3 l\u1eadp m\u1ed9t bi\u1ec3u \u0111\u1ed3 v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c doanh nh\u00e2n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t d\u1ef1 \u00e1n kinh doanh m\u1edbi kh\u1ea3 thi. Trong th\u1eddi gian \u0111\u00f3, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 r\u1ea5t th\u1eadn tr\u1ecdng v\u1edbi nh\u1eefng ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u v\u1ec1 xu\u1ea5t th\u00e2n, \u0111i\u1ec1u ki\u1ec7n kh\u1edfi nghi\u1ec7p, h\u1ecdc th\u1ee9c c\u0169ng nh\u01b0 nh\u1eefng kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp. \u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y, c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng doanh nh\u00e2n.<\/p>\n

\u0110\u1ec3 ph\u00e2n t\u00edch nh\u1eefng \u1ea3nh h\u01b0\u1edfng n\u00e0y, nh\u00f3m \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea \u00a0\u0111\u1ec3 t\u00e1ch ri\u00eang nh\u1eefng doanh nh\u00e2n th\u00e0nh hai nh\u00f3m: nh\u1eefng ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nh\u00f3m nghi\u00ean c\u1ee9u th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c nh\u1eefng \u201cc\u1eb7p song sinh\u201d – v\u1edbi nh\u1eefng ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng, ch\u1ec9 kh\u00e1c nhau duy nh\u1ea5t \u1edf m\u1ed9t \u0111i\u1ec3m l\u00e0 c\u00f3\/kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch. K\u1ebft qu\u1ea3 l\u00e0, h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1eafc ch\u1eafn th\u1eddi \u0111i\u1ec3m l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn t\u00ednh kh\u1ea3 thi c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n

K\u1ebft qu\u1ea3, ph\u1ea7n l\u1edbn nh\u1eefng doanh nh\u00e2n th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1eadp ra k\u1ebf ho\u1ea1ch kinh doanh trong kho\u1ea3ng th\u1eddi gian t\u1eeb 6 \u0111\u1ebfn 12 th\u00e1ng sau khi quy\u1ebft \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p. Vi\u1ec7c l\u1eadp ra m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh trong kho\u1ea3ng th\u1eddi gian n\u00e0y l\u00e0m t\u0103ng \u0111\u1ed9 m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi cho th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n l\u00ean 8%. Tuy nhi\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch s\u1edbm hay mu\u1ed9n h\u01a1n l\u1ea1i \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t n\u00e0o t\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.
\nTi\u1ebfp theo, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 kho\u1ea3ng th\u1eddi gian c\u1ea7n thi\u1ebft m\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp d\u00e0nh ra \u0111\u1ec3 vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh. \u00a0T\u1eeb \u0111\u00f3 nh\u00f3m r\u00fat ra \u0111\u01b0\u1ee3c kho\u1ea3ng th\u1eddi gian t\u1ed1i \u01b0u \u0111\u1ec3 vi\u1ebft k\u1ebf ho\u1ea1ch l\u00e0 ba th\u00e1ng. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng c\u01a1 h\u1ed9i t\u1ea1o ra m\u1ed9t d\u1ef1 \u00e1n kinh doanh kh\u1ea3 thi l\u00ean t\u1edbi 12%. B\u1ea5t k\u00ec k\u1ebf ho\u1ea1ch m\u00e0 ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec1u l\u00e0 v\u00f4 \u00edch, v\u00ec khi \u0111\u00f3 th\u00f4ng tin l\u1eadp k\u1ebf ho\u1ea1ch l\u00fac ban \u0111\u1ea7u s\u1ebd kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p n\u1eefa. Vi\u1ec7c d\u00e0nh th\u1eddi gian ch\u1ec9 m\u1ed9t ho\u1eb7c hai th\u00e1ng cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch c\u0169ng s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kh\u00f4ng t\u1ed1t. N\u1ebfu ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa vi\u1ec7c vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch trong th\u1eddi gian ng\u1eafn ho\u1eb7c kh\u00f4ng vi\u1ebft, th\u00ec l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n l\u00e0 kh\u00f4ng n\u00ean vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch n\u00e0o c\u1ea3.<\/p>\n

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B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00f3m nghi\u00ean c\u1ee9u c\u0169ng \u0111\u00e3 \u00a0ch\u1ec9 ra t\u1ea7m quan tr\u1ecdng trong tr\u00ecnh t\u1ef1 s\u1eafp x\u1ebfp k\u1ebf ho\u1ea1ch. Vi\u1ec7c vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch song song v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng gi\u00fap t\u0103ng th\u00eam t\u00ednh kh\u1ea3 thi cho d\u1ef1 \u00e1n kinh doanh. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p l\u1eadp k\u1ebf ho\u1ea1ch khi \u0111\u00e3 thu\u00ea c\u00f4ng nh\u00e2n ho\u1eb7c nh\u1eadn t\u00e0i tr\u1ee3 t\u1eeb b\u00ean ngo\u00e0i. Trong th\u1ef1c t\u1ebf, n\u1ebfu doanh nghi\u1ec7p l\u1eadp k\u1ebf ho\u1ea1ch trong khi th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y,h\u1ecd th\u01b0\u1eddng c\u00f3 \u00edt kh\u1ea3 n\u0103ng h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u00ednh kh\u1ea3 thi c\u1ee7a d\u1ef1 \u00e1n so v\u1edbi doanh nghi\u1ec7p kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n

Francis v\u00e0 Christan th\u1ea5y r\u1eb1ng th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 vi\u1ebft k\u1ebf ho\u1ea1ch l\u00e0 kho\u1ea3ng th\u1eddi gian khi doanh nh\u00e2n th\u1ef1c s\u1ef1 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, chu\u1ea9n b\u1ecb \u0111\u1ee7 s\u1ea3n ph\u1ea9m \u0111\u1ec3 cung \u1ee9ng cho th\u1ecb tr\u01b0\u1eddng v\u00e0 suy ngh\u0129 t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. Vi\u1ec7c cam k\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n song song c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0m t\u0103ng c\u01a1 h\u1ed9i kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p l\u00ean 27%.<\/p>\n

<\/div>\n

Nh\u01b0ng \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m \u0111i t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c d\u00e0nh th\u1eddi gian vi\u1ebft ra m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed1t. \u0110\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3, k\u1ebf ho\u1ea1ch kinh doanh c\u1ea7n ph\u1ea3i n\u00eau chi ti\u1ebft c\u01a1 h\u1ed9i l\u00e0 g\u00ec, kh\u00e1ch h\u00e0ng l\u00e0 ai, t\u1ea1i sao c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ea3i lo s\u1ee3, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 kinh doanh c\u1ee7a c\u00f4ng ty.<\/p>\n

\u0110i\u1ec1u m\u1edbi l\u1ea1 trong nghi\u00ean c\u1ee9u c\u1ee7a Francis v\u00e0 Christan,\u0111\u00f3 l\u00e0 th\u1eddi gian th\u1eadt s\u1ef1 r\u1ea5t quan tr\u1ecdng. L\u1eddi khuy\u00ean c\u1ee7a nh\u00f3m nghi\u00ean c\u1ee9u d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch qu\u00e1 s\u1edbm, hay \u0111\u1eebng d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian cho n\u00f3, \u00a0m\u00e0 \u0111\u00f3 l\u00e0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n song song v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n

Nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c doanh nh\u00e2n, m\u00e0 c\u00f2n l\u00e0 cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trong c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn h\u01a1n, nh\u1eefng ng\u01b0\u1eddi c\u0169ng c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh – nh\u01b0 c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p – khi h\u1ecd thi\u1ebfu th\u00f4ng tin ho\u1eb7c thi\u1ebfu s\u1ef1 ch\u1eafc ch\u1eafn v\u1ec1 m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u1eadp\u00a0k\u1ebf ho\u1ea1ch kinh doanh\u00a0ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc t\u1ea1o ra gi\u00e1 tr\u1ecb cho m\u1ed9t doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review (HBR), nh\u1eefng doanh nh\u00e2n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh th\u00ec th\u01b0\u1eddng d\u1ec5 th\u00e0nh c\u00f4ng h\u01a1n. Tuy nhi\u00ean, trong khi \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c doanh nh\u00e2n coi vi\u1ec7c vi\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,170],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3922"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3922"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3922\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}