{"id":3937,"date":"2023-11-30T04:34:57","date_gmt":"2023-11-30T04:34:57","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3937"},"modified":"2023-11-29T19:39:56","modified_gmt":"2023-11-29T19:39:56","slug":"xu-huong-quan-ly-muc-tieu-mbo-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-quan-ly-muc-tieu-mbo-trong-doanh-nghiep.html","title":{"rendered":"Xu h\u01b0\u1edbng qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau MBO trong doanh nghi\u1ec7p"},"content":{"rendered":"

“95% nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p (Dr. Norton & Kaplan – T\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch The Balanced Scorecard) v\u00e0 50% hi\u1ec7u su\u1ea5t trung b\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean b\u1ecb l\u00e3ng ph\u00ed v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f4ng sinh ra l\u1ee3i nhu\u1eadn (Theo Corporate Strategy Board Research)”. V\u00ec v\u1eady qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau MBO \u0111\u01b0\u1ee3c sinh ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean nh\u1eb1m tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o nh\u1eefng vi\u1ec7c kh\u00f4ng sinh ra gi\u00e1 tr\u1ecb, qua \u0111\u00f3 n\u00e2ng cao hi\u1ec7u su\u1ea5t cho doanh nghi\u1ec7p. V\u1eady\u00a0MBO l\u00e0 g\u00ec<\/strong>?<\/p>\n

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C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1\u00a0<\/span>Qu\u1ea3n l\u00fd\u00a0cho th\u1ea5y<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n
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95%<\/p>\n
<\/div>\n<\/div>\n

“Nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau doanh nghi\u1ec7p.”Theo Dr. Norton & Kaplan<\/p>\n<\/div>\n<\/div>\n

\n
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84%<\/p>\n
<\/div>\n<\/div>\n

“C\u00f4ng ty kh\u00f4ng t\u1eadn d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a ngu\u1ed3n nh\u00e2n l\u1ef1c.”Theo Saratoga Institute<\/p>\n<\/div>\n<\/div>\n

\n
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50%<\/p>\n
<\/div>\n<\/div>\n

“Hi\u1ec7u su\u1ea5t trung b\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean b\u1ecb l\u00e3ng ph\u00ed v\u00e0o nh\u1eefng vi\u1ec7c kh\u00f4ng sinh l\u1ee3i nhu\u1eadn.”Theo Corporate Strategy Research<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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V\u00ec v\u1eady\u00a0<\/span>Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau\u00a0\u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3\u00a0<\/span>N\u00e2ng cao hi\u1ec7u su\u1ea5t<\/h2>\n<\/div>\n<\/div>\n<\/div>\n

C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng vi\u1ec7c nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p s\u1ebd d\u1eabn t\u1edbi hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c ch\u01b0a cao v\u00e0 xa h\u01a1n n\u1eefa l\u00e0 \u1ea3nh h\u01b0\u1edfng chung t\u1edbi to\u00e0n b\u1ed9 doanh nghi\u1ec7p. M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau c\u0169ng gi\u1ed1ng nh\u01b0 kh\u00f4ng c\u00f3 kim ch\u1ec9 nam \u0111\u1ec3 ch\u00e8o l\u00e1i con thuy\u1ec1n.<\/p>\n

Qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau MBO\u00a0\u2013 ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3n l\u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c Google, Apple, Metro Cash & Carry tin d\u00f9ng<\/strong><\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3n l\u00fd n\u00e0y \u0111\u01b0\u1ee3c Peter Drucker \u0111\u01b0a ra t\u1eeb n\u0103m 1954, do t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3, n\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p nh\u01b0 Google, Apple, Metro Cash & Carry,\u2026 tin d\u00f9ng. B\u1ea3n ch\u1ea5t c\u1ee7a qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau l\u00e0 thi\u1ebft l\u1eadp, li\u00ean k\u1ebft m\u1ee5c ti\u00eau c\u00f9ng v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u1ecdi nh\u00e2n vi\u00ean trong c\u00f4ng ty. M\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau l\u00e0 \u0111o l\u01b0\u1eddng v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c tham gia thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh.<\/p>\n

Theo George S. Odiorne, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh m\u00e0 trong \u0111\u00f3 c\u00e1c qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean c\u00f9ng x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chung, mong \u0111\u1ee3i c\u1ee7a qu\u1ea3n l\u00fd \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean v\u00e0 s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p \u0111o l\u01b0\u1eddng nh\u1eb1m \u0111i\u1ec1u h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1 nh\u00e2n.<\/p>\n

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\"Quanlymuctieu1-iHCM\"<\/p>\n

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V\u1eady nh\u1eefng l\u1ee3i \u00edch n\u00e0o m\u00e0 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau MBO mang l\u1ea1i trong doanh nghi\u1ec7p<\/strong><\/p>\n

1. Th\u00fac \u0111\u1ea9y\u00a0l\u1eadp k\u1ebf ho\u1ea1ch\u00a0trong doanh nghi\u1ec7p<\/strong><\/p>\n

Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau MBO gi\u00fap t\u1ea1o ra nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, th\u1ef1c t\u1ebf v\u00e0 k\u00e8m theo n\u00f3 l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3. Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau s\u1ebd th\u00fac \u0111\u1ea9y nh\u00e0 qu\u1ea3n l\u00fd suy ngh\u0129 v\u1ec1 k\u1ebft qu\u1ea3 h\u01a1n l\u00e0 h\u00e0nh \u0111\u1ed9ng, khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o linh c\u1ea3m hay ph\u1ecfng \u0111o\u00e1n th\u00f4ng th\u01b0\u1eddng. M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra ph\u1ea3i ch\u00ednh x\u00e1c v\u00e0 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng cho m\u1ee5c ti\u00eau \u0111\u00f3 c\u0169ng nh\u01b0 \u0111\u1eb7t ra th\u1eddi gian \u0111\u1ec3 r\u00e0ng bu\u1ed9c.<\/p>\n

2. N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ed9ng t\u00e1c<\/strong><\/p>\n

Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau gi\u00fap l\u00e0m r\u00f5 c\u1ea5u tr\u00fac v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 \u0111i\u1ec1u h\u01b0\u1edbng m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n theo m\u1ee5c ti\u00eau chung. M\u1ed7i c\u00e1 nh\u00e2n bi\u1ebft r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh trong t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y c\u00e1ch nh\u00ecn c\u1ee7a qu\u1ea3n l\u00fd v\u00e0 li\u00ean k\u1ebft c\u00e1c b\u1ed9 ph\u1eadn xuy\u00ean su\u1ed1t t\u1ed5 ch\u1ee9c, qua \u0111\u00f3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ed9ng t\u00e1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, c\u00e1 nh\u00e2n.<\/p>\n

3. T\u1ea1o \u0111\u1ed9ng l\u1ef1c & cam k\u1ebft<\/strong><\/p>\n

S\u1ef1 tham gia c\u1ee7a c\u00e1c c\u1ea5p d\u01b0\u1edbi trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t s\u1ebd t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 cam k\u1ebft h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau. Khi m\u1ee5c ti\u00eau \u1edf tr\u00ean li\u00ean k\u1ebft xu\u1ed1ng d\u01b0\u1edbi s\u1ebd t\u1ea1o n\u00ean m\u1ed9t c\u1ed7 m\u00e1y v\u1eadn h\u00e0nh tr\u01a1n tru khi\u1ebfn m\u1ecdi th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p v\u00e0 qua \u0111\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng th\u00e0nh c\u00f4ng \u0111\u1ebfn nhau.<\/p>\n

\"Quanlymuctieu2-iHCM\"<\/p>\n

4.\u00a0\u0110\u00e1nh gi\u00e1\u00a0c\u00f4ng b\u1eb1ng<\/strong><\/p>\n

Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng. Nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c. B\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 n\u00e0y s\u1ebd t\u1ea1o n\u00ean s\u1ef1 c\u00f4ng b\u1eb1ng khi n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang, kh\u00e1ch quan ch\u1ee9 kh\u00f4ng c\u00f2n c\u1ea3m t\u00ednh. Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau MBO kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00ea ph\u00e1n hay l\u00ean \u00e1n nh\u1eefng m\u1ee5c ti\u00eau th\u1ea5t b\u1ea1i hay t\u1ed3n \u0111\u1ecdng m\u00e0 gi\u00fap doanh nghi\u1ec7p nh\u00ecn nh\u1eadn th\u1ef1c t\u1ebf c\u01a1 c\u1ea5u v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea7n thay \u0111\u1ed5i kh\u00f4ng. M\u1ed9t trong nh\u1eefng \u0111\u00f3ng g\u00f3p l\u1edbn c\u1ee7a MBO l\u00e0 gi\u00fap vi\u1ec7c t\u1ef1 \u0111\u00e1nh gi\u00e1 h\u01a1n l\u00e0 \u00e1p \u0111\u1eb7t, c\u1ea5p d\u01b0\u1edbi s\u1ebd \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf.<\/p>\n

5. Ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169<\/strong><\/p>\n

Qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau MBO s\u1ebd th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh t\u1ef1 h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n. Trong su\u1ed1t qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau s\u1ebd gi\u00fap cho \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd h\u1ecdc h\u1ecfi, \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o. Khuy\u1ebfn kh\u00edch s\u00e1ng ki\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh.<\/p>\n

6. Ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch c\u00f3 t\u1ed5 ch\u1ee9c<\/strong><\/p>\n

Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau MBO s\u1ebd t\u1ea1o cho doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch qu\u1ea3n l\u00fd s\u1ef1 thay \u0111\u1ed5i, nh\u1eadn ra nh\u1eefng khuy\u1ebft \u0111i\u1ec3m c\u1ee7a c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c. N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, MBO c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i theo m\u00f4i tr\u01b0\u1eddng. Khi t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau, b\u1ed9 m\u00e1y s\u1ebd \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh v\u00e0 ho\u1ea1t \u0111\u1ed9ng theo h\u01b0\u1edbng k\u1ebft qu\u1ea3 v\u00e0 h\u1eefu \u00edch h\u01b0\u1edbng t\u1edbi c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

Qu\u1ea3n l\u00fd theo m\u1ee5c ti\u00eau MBO c\u00f3 \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ecdi lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0\u1eddng \u0111i t\u1edbi th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

“95% nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p (Dr. Norton & Kaplan – T\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch The Balanced Scorecard) v\u00e0 50% hi\u1ec7u su\u1ea5t trung b\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean b\u1ecb l\u00e3ng ph\u00ed v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f4ng sinh ra l\u1ee3i nhu\u1eadn (Theo Corporate Strategy Board Research)”. V\u00ec v\u1eady qu\u1ea3n l\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,175],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3937"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3937"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3937\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}