{"id":3940,"date":"2023-11-29T09:47:21","date_gmt":"2023-11-29T09:47:21","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3940"},"modified":"2023-11-29T21:17:35","modified_gmt":"2023-11-29T21:17:35","slug":"vai-tro-cua-kpi-trong-quan-tri-muc-tieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vai-tro-cua-kpi-trong-quan-tri-muc-tieu.html","title":{"rendered":"Vai tr\u00f2 c\u1ee7a KPI trong qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau"},"content":{"rendered":"<p>Vi\u1ec7c thi\u1ebft l\u1eadp ch\u1ec9 ti\u00eau, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c v\u00e0 khen th\u01b0\u1edfng lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 \u201cgai g\u00f3c\u201d c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a Phi\u1ebfu c\u00e2n b\u1eb1ng \u0111i\u1ec3m, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean. \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean ch\u00fang ta c\u1ea7n xem x\u00e9t \u0111\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t v\u00e0 th\u01b0\u1edbc \u0111o k\u1ebft qu\u1ea3. Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t \u0111\u1ea1i di\u1ec7n cho k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3, trong khi ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 l\u00e0 th\u01b0\u1edbc \u0111o d\u1eabn h\u01b0\u1edbng hay \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t. \u0110i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd l\u00e0 Phi\u1ebfu c\u00e2n b\u1eb1ng \u0111i\u1ec3m ch\u01b0a t\u1ed5 h\u1ee3p c\u00e1c ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t. B\u1edfi v\u00ec, n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c t\u00e1c nh\u00e2n d\u1eabn d\u1eaft, c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t kh\u00f4ng th\u1ec3 cho ch\u00fang ta bi\u1ebft c\u00e1ch \u0111\u1ec3 hy v\u1ecdng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u nh\u1eefng c\u1ea3i thi\u1ec7n ch\u00ednh trong doanh nghi\u1ec7p nh\u01b0ng kh\u00f4ng cho bi\u1ebft li\u1ec7u nh\u1eefng c\u1ea3i thi\u1ec7n \u0111\u00f3 c\u00f3 d\u1eabn d\u1eaft c\u00e1c k\u1ebft qu\u1ea3 v\u1ec1 kh\u00e1ch h\u00e0ng, t\u00e0i ch\u00ednh hay kh\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t. Sau \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh ph\u00e2n bi\u1ec7t hai lo\u1ea1i th\u01b0\u1edbc \u0111o n\u00e0y (B\u1ea3ng 1.1).<\/p>\n<p align=\"center\"><strong>B\u1ea3ng 1.1: Ph\u00e2n bi\u1ec7t th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t v\u00e0 th\u01b0\u1edbc \u0111o k\u1ebft qu\u1ea3<\/strong><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p align=\"center\"><strong>Ti\u00eau ch\u00ed<\/strong><\/p>\n<\/td>\n<td valign=\"top\">\n<p align=\"center\"><strong>Th\u01b0\u1edbc \u0111o k\u1ebft qu\u1ea3<\/strong><\/p>\n<\/td>\n<td valign=\"top\">\n<p align=\"center\"><strong>Th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\u0110\u1ecbnh ngh\u0129a<\/td>\n<td valign=\"top\">+ T\u1eadp trung v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 khi k\u1ebft th\u00fac m\u1ed9t kho\u1ea3ng th\u1eddi gian<\/p>\n<p>+ Th\u01b0\u1eddng bi\u1ec3u th\u1ecb \u0111\u1eb7c \u0111i\u1ec3m hi\u1ec7u su\u1ea5t mang t\u00ednh l\u1ecbch s\u1eed<\/td>\n<td valign=\"top\">+ \u0110\u1ecbnh h\u01b0\u1edbng, d\u1eabn h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3 c\u00e1c th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t<\/p>\n<p>+ Th\u01b0\u1eddng \u0111o l\u01b0\u1eddng c\u00e1c quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng trung gian<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">C\u00e1c v\u00ed d\u1ee5<\/td>\n<td valign=\"top\">+ Th\u1ecb ph\u1ea7n<\/p>\n<p>+ Doanh thu<\/p>\n<p>+ S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/td>\n<td valign=\"top\">+ Th\u1eddi gian d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/p>\n<p>+ C\u00e1c tuy\u00ean b\u1ed1 \u0111\u01b0\u1ee3c \u0111\u01b0a ra<\/p>\n<p>+ S\u1ef1 v\u1eafng m\u1eb7t<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">C\u00e1c l\u1ee3i th\u1ebf<\/td>\n<td valign=\"top\">+ Th\u01b0\u1eddng d\u1ec5 x\u00e1c \u0111\u1ecbnh v\u00e0 n\u1eafm b\u1eaft<\/td>\n<td valign=\"top\">+ C\u00f3 t\u00ednh d\u1ef1 \u0111o\u00e1n v\u00e0 cho ph\u00e9p t\u1ed5 ch\u1ee9c \u0111\u01b0a ra s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">C\u00e1c v\u1ea5n \u0111\u1ec1<\/td>\n<td valign=\"top\">+ C\u00f3 t\u00ednh l\u1ecbch s\u1eed<\/p>\n<p>+ Kh\u00f4ng ph\u1ea3n \u00e1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i<\/p>\n<p>+ Thi\u1ebfu s\u1ee9c m\u1ea1nh d\u1ef1 \u0111o\u00e1n<\/td>\n<td valign=\"top\">+ C\u00f3 th\u1ec3 kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 n\u1eafm b\u1eaft<\/p>\n<p>+ Th\u01b0\u1eddng l\u00e0 c\u00e1c th\u01b0\u1edbc \u0111o m\u1edbi, kh\u00f4ng c\u00f3 t\u00ednh l\u1ecbch s\u1eed t\u1ea1i t\u1ed5 ch\u1ee9c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u1edbc \u0111o c\u00f3 th\u1ec3 l\u01b0\u1ee3ng h\u00f3a \u0111\u01b0\u1ee3c. Nh\u1eefng th\u01b0\u1edbc \u0111o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean v\u00e0 ch\u00fang ph\u1ea3n \u00e1nh nh\u1eefng nh\u00e2n t\u1ed1 th\u00e0nh c\u00f4ng c\u1ed1t y\u1ebfu c\u1ee7a doanh nghi\u1ec7p. Khi \u0111\u01a1n v\u1ecb \u0111\u1eb7t m\u1ee5c ti\u00eau\u00a0<em>\u201cTr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong ng\u00e0nh\u201d<\/em>, v\u00ed d\u1ee5 nh\u01b0 t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc th\u00ec s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 KPI nh\u01b0\u00a0<em>\u201cT\u1ec9 l\u1ec7 t\u1ed1t nghi\u1ec7p\u201d<\/em>\u00a0v\u00e0\u00a0<em>\u201cT\u1ec9 l\u1ec7 ki\u1ebfm vi\u1ec7c th\u00e0nh c\u00f4ng sau t\u1ed1t nghi\u1ec7p\u201d<\/em>. T\u00f3m l\u1ea1i, d\u00f9 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 KPI n\u00e0o, ch\u00fang \u0111\u00f2i h\u1ecfi ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 KPI ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<em>\u00a0\u201cThu h\u00fat c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u0169, mua h\u00e0ng nhi\u1ec1u l\u1ea7n\u201d<\/em>\u00a0l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI v\u00f4 \u00edch v\u00ec kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng c\u0169.\u00a0<em>\u201cTr\u1edf th\u00e0nh doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng nh\u1ea5t\u201d<\/em>\u00a0c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI chu\u1ea9n do kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111o s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p hay so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady m\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 KPI v\u00e0 b\u00e1m s\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi m\u1ed7i ch\u1ec9 s\u1ed1 KPI, c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra ch\u1ec9 ti\u00eau c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u00e0ng \u0111\u1ea7u th\u00ec doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng\u00a0<em>\u201cT\u1ec9 l\u1ec7 ch\u1ea3y m\u00e1u ch\u1ea5t x\u00e1m\u201d<\/em>\u00a0th\u00e0nh ch\u1ec9 s\u1ed1 KPI. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0\u00a0<em>\u201ct\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean t\u1ef1 nguy\u1ec7n xin ngh\u1ec9 vi\u1ec7c chia cho t\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean ban \u0111\u1ea7u\u201d<\/em>\u00a0v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1eb1ng c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb h\u1ec7 th\u1ed1ng th\u00f4ng tin c\u1ee7a ph\u00f2ng nh\u00e2n s\u1ef1. Sau \u0111\u00f3, ch\u00fang ta c\u1ea7n ph\u1ea3i \u0111\u1eb7t ch\u1ec9 ti\u00eau cho ch\u1ec9 s\u1ed1 KPI n\u00e0y, v\u00ed d\u1ee5 nh\u01b0\u00a0<em>\u201cGi\u1ea3m t\u1ec9 l\u1ec7 ch\u1ea3y m\u00e1u ch\u1ea5t x\u00e1m 5%\/n\u0103m\u201d<\/em>\u00a0\u2013 \u0111\u00e2y m\u1edbi th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI chu\u1ea9n ho\u1eb7c n\u1ebfu \u0111\u1eb7t m\u1ee5c tr\u1edf th\u00e0nh tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ee9ng \u0111\u1ea7u trong c\u1ea3 n\u01b0\u1edbc th\u00ec \u0111\u01a1n v\u1ecb s\u1ebd x\u00e2y d\u1ef1ng\u00a0<em>\u201cT\u1ec9 l\u1ec7 sinh vi\u00ean t\u1ed1t nghi\u1ec7p lo\u1ea1i gi\u1ecfi\u201d, \u201cT\u1ec9 l\u1ec7 sinh vi\u00ean th\u00e0nh c\u00f4ng sau khi ra tr\u01b0\u1eddng\u201d<\/em>\u00a0th\u00e0nh ch\u1ec9 s\u1ed1 KPI.<\/p>\n<p>Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a ch\u00fang \u0111\u1ec1u l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, khi l\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 KPI, c\u1ea7n ph\u1ea3i th\u1eadn tr\u1ecdng ch\u1ecdn ra nh\u1eefng ch\u1ec9 s\u1ed1 th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 th\u1ec3 gi\u00fap cho \u0111\u01a1n v\u1ecb \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1 ra. V\u00ed d\u1ee5, ch\u1ec9 s\u1ed1 KPI t\u1ed5ng th\u1ec3 c\u1ee7a to\u00e0n \u0111\u01a1n v\u1ecb l\u00e0\u00a0<em>\u201cGia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng\u201d<\/em>, th\u00ec m\u1ed7i ph\u00f2ng ban kh\u00e1c nhau, c\u00e1c\u00a0ch\u1ec9 s\u1ed1 KPI\u00a0s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai kh\u00e1c nhau. Ph\u00f2ng Qu\u1ea3n l\u00fd \u0111\u00e0o t\u1ea1o c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ch\u1ec9 s\u1ed1 KPI l\u00e0\u00a0<em>\u201cS\u1ed1 l\u01b0\u1ee3ng sinh vi\u00ean v\u00e0 ph\u1ee5 huynh ph\u00e0n n\u00e0n v\u1ec1 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5\u201d<\/em>, trong khi ph\u00f2ng K\u1ebf ho\u1ea1ch T\u00e0i ch\u00ednh \u0111\u1eb7t ra ch\u1ec9 s\u1ed1 KPI l\u00e0\u00a0<em>\u201cC\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu\u1eadn ti\u1ec7n thu h\u1ecdc ph\u00ed\u201d<\/em>. Vi\u1ec7c ph\u00f2ng Qu\u1ea3n l\u00fd \u0110\u00e0o t\u1ea1o v\u00e0 K\u1ebf ho\u1ea1ch T\u00e0i ch\u00ednh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ee7a m\u00ecnh s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong ch\u1ec9 s\u1ed1 KPI t\u1ed5ng th\u1ec3. M\u1eb7t kh\u00e1c, c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u00f2n gi\u00fap cho to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean th\u1ea5y \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 nh\u1eefng nh\u00e2n t\u1ed1 quan tr\u1ecdng v\u00e0 nh\u1eefng vi\u1ec7c h\u1ecd c\u1ea7n \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Nh\u01b0 v\u1eady, y\u1ebfu t\u1ed1 quan tr\u1ecdng l\u00e0 c\u1ea7n b\u1ea3o \u0111\u1ea3m m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c thi\u1ebft l\u1eadp ch\u1ec9 ti\u00eau, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c v\u00e0 khen th\u01b0\u1edfng lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 \u201cgai g\u00f3c\u201d c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a Phi\u1ebfu c\u00e2n b\u1eb1ng \u0111i\u1ec3m, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3940"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3940"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3940\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}