{"id":40032,"date":"2023-12-10T01:50:30","date_gmt":"2023-12-10T01:50:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-giai-doan-that-bai-trong-cong-viec-va-cuoc-song.html"},"modified":"2023-12-13T08:10:04","modified_gmt":"2023-12-13T08:10:04","slug":"3-giai-doan-that-bai-trong-cong-viec-va-cuoc-song","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-giai-doan-that-bai-trong-cong-viec-va-cuoc-song.html","title":{"rendered":"3 giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng"},"content":{"rendered":"
\n

M\u1ed9t trong nh\u1eefng th\u1ee9 kh\u00f3 nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi \u0111\u00f3 l\u00e0 bi\u1ebft khi n\u00e0o c\u1ea7n ti\u1ebfp t\u1ee5c v\u00e0 khi n\u00e0o c\u1ea7n b\u1ecf qua th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 r\u1ebd sang m\u1ed9t h\u01b0\u1edbng kh\u00e1c.<\/strong><\/p>\n

M\u1ed9t m\u1eb7t, s\u1ef1 ki\u00ean tr\u00ec (perseverance)<\/strong> v\u00e0 b\u1ec1n b\u1ec9 (grit)<\/strong> l\u00e0 hai \u0111i\u1ec1u c\u1ed1t l\u00f5i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u1ecdi l\u0129nh v\u1ef1c. B\u1ea5t k\u1ef3 ai mu\u1ed1n tr\u1edf th\u00e0nh “b\u1eadc th\u1ea7y” trong ngh\u1ec1 c\u1ee7a h\u1ecd \u0111\u1ec1u s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc c\u1ee7a s\u1ef1 nghi ng\u1edd v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c c\u0169ng s\u1ebd ph\u1ea3i t\u00ecm ki\u1ebfm tinh th\u1ea7n quy\u1ebft t\u00e2m t\u1eeb b\u00ean trong con ng\u01b0\u1eddi m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc. N\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty th\u00e0nh c\u00f4ng ho\u1eb7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t cu\u1ed9c h\u00f4n nh\u00e2n tuy\u1ec7t v\u1eddi ho\u1eb7c chinh ph\u1ee5c \u0111\u01b0\u1ee3c m\u1ed9t k\u1ef9 n\u0103ng m\u1edbi th\u00ec khi \u0111\u00f3, “ti\u1ebfp t\u1ee5c b\u00e1m \u0111u\u1ed5i m\u1ee5c ti\u00eau \u0111\u00f3 ngay c\u1ea3 khi g\u1eb7p kh\u00f3 kh\u0103n”<\/em> c\u00f3 l\u1ebd l\u00e0 ph\u1ea9m ch\u1ea5t quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed7i ng\u01b0\u1eddi c\u1ea7n ph\u1ea3i c\u00f3.<\/p>\n

M\u1eb7t kh\u00e1c, vi\u1ec7c khuy\u00ean m\u1ed9t ng\u01b0\u1eddi “\u0111\u1eebng bao gi\u1edd t\u1eeb b\u1ecf”<\/em> l\u00e0 l\u1eddi khuy\u00ean th\u1eadt “kinh kh\u1ee7ng”. Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng \u2013 h\u1ecd t\u1eeb b\u1ecf li\u00ean t\u1ee5c. N\u1ebfu c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c kh\u00f4ng x\u1ea3y ra, ng\u01b0\u1eddi th\u00f4ng minh kh\u00f4ng l\u00e0m \u0111i l\u00e0m l\u1ea1i. H\u1ecd xem x\u00e9t. H\u1ecd \u0111i\u1ec1u ch\u1ec9nh. H\u1ecd \u0111\u1ed5i h\u01b0\u1edbng, r\u1ed3i h\u1ecd l\u1ea1i t\u1eeb b\u1ecf. Gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e2u n\u00f3i \u0111\u01b0\u1ee3c cho l\u00e0 c\u1ee7a Einstein r\u1eb1ng: “L\u00e0m \u0111i l\u00e0m l\u1ea1i c\u00f9ng m\u1ed9t th\u1ee9 nh\u01b0ng l\u1ea1i mong ch\u1edd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c nhau l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111i\u00ean r\u1ed3”.<\/em><\/p>\n

Cu\u1ed9c s\u1ed1ng \u0111\u00f2i h\u1ecfi c\u1ea3 hai chi\u1ebfn thu\u1eadt tr\u00ean. Thi tho\u1ea3ng, b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ef1 t\u1ef1 tin kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 lay chuy\u1ec3n v\u00e0 t\u1ed1i \u0111a h\u00f3a nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. Thi tho\u1ea3ng, b\u1ea1n l\u1ea1i c\u1ea7n t\u1eeb b\u1ecf nh\u1eefng th\u1ee9 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u1eed m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb. C\u00e2u h\u1ecfi quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0: l\u00e0m th\u1ebf n\u00e0o m\u00e0 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c khi n\u00e0o c\u1ea7n t\u1eeb b\u1ecf v\u00e0 khi n\u00e0o c\u1ea7n ti\u1ebfp t\u1ee5c l\u00e0m n\u00f3 d\u00f9 kh\u00f3 kh\u0103n \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/strong><\/p>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u00ean ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng m\u1ed9t b\u1ed9 khung m\u00e0 t\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 “3 Stages of Failure” \u2013 3 giai \u0111o\u1ea1n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i.<\/strong><\/p>\n

3 giai \u0111o\u1ea1n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i<\/h2>\n

\"Th\u1ea5t<\/p>\n

B\u1ed9 khung n\u00e0y s\u1ebd gi\u00fap b\u1ea1n l\u00e0m r\u00f5 m\u1ecdi th\u1ee9 b\u1eb1ng c\u00e1ch ph\u00e2n chia c\u00e1c th\u1eed th\u00e1ch th\u00e0nh 3 giai \u0111o\u1ea1n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i:<\/p>\n

Trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd chia s\u1ebb cho b\u1ea1n m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t gi\u1ea3i ph\u00e1p v\u00e0 m\u1ed9t \u0111o\u1ea1n t\u00f3m t\u1eaft ng\u1eafn cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i. Hy v\u1ecdng c\u1ee7a t\u00f4i l\u00e0 b\u1ed9 khung g\u1ed3m “3 giai \u0111o\u1ea1n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i” n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7y kh\u00f3 kh\u0103n r\u1eb1ng khi n\u00e0o s\u1ebd t\u1eeb b\u1ecf v\u00e0 khi n\u00e0o s\u1ebd ti\u1ebfp t\u1ee5c chi\u1ebfn \u0111\u1ea5u v\u1edbi n\u00f3. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o nh\u01b0ng t\u00f4i mong b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng \u0111i\u1ec1u h\u1eefu \u00edch.<\/p>\n

\u00a0<\/div>\n

\"Th\u1ea5t<\/p>\n

Giai \u0111o\u1ea1n 1: S\u1ef1 th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

Sam Carpenter tr\u1edf th\u00e0nh \u00f4ng ch\u1ee7 c\u1ee7a m\u1ed9t h\u00e3ng kinh doanh nh\u1ecf v\u00e0o n\u0103m 1984. B\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng 5.000 USD nh\u01b0 m\u1ed9t kho\u1ea3n tr\u1ea3 tr\u01b0\u1edbc, \u00f4ng \u0111\u00e3 mua \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty \u0111ang r\u01a1i v\u00e0o giai \u0111o\u1ea1n kh\u00f3 kh\u0103n \u1edf Bend, Oregon v\u00e0 \u0111\u1eb7t t\u00ean n\u00f3 l\u00e0 Centratel.<\/p>\n

Centratel cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i 24\/7 cho c\u00e1c b\u00e1c s\u0129, b\u00e1c s\u0129 th\u00fa y v\u00e0 m\u1ed9t s\u1ed1 h\u00e3ng kinh doanh c\u1ea7n nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c nh\u1ea5c m\u00e1y m\u1ecdi l\u00fac nh\u01b0ng kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 chi tr\u1ea3 cho vi\u1ec7c tuy\u1ec3n th\u00eam ng\u01b0\u1eddi v\u1ec1 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp t\u1ea1i v\u0103n ph\u00f2ng. Khi mua c\u00f4ng ty n\u00e0y, Carpenter hy v\u1ecdng r\u1eb1ng Centratel “m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3, s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t h\u00e3ng cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t t\u1ea1i M\u1ef9”.<\/em><\/p>\n

Th\u1ebf nh\u01b0ng, m\u1ecdi th\u1ee9 x\u1ea3y ra kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i. Trong m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n v\u00e0o n\u0103m 2012, Carpenter \u0111\u00e3 m\u00f4 t\u1ea3 h\u01a1n 10 n\u0103m \u0111\u1ea7u ti\u00ean l\u00e0m kinh doanh c\u1ee7a m\u00ecnh nh\u01b0 sau:<\/p>\n

“Ch\u00ednh x\u00e1c th\u00ec t\u00f4i \u0111\u00e3 ph\u1ea3i l\u00e0m vi\u1ec7c t\u1eeb 80 \u0111\u1ebfn 100 gi\u1edd m\u1ed7i tu\u1ea7n trong 15 n\u0103m li\u1ec1n. D\u00f9 b\u1ea1n tin hay kh\u00f4ng th\u00ec t\u00f4i l\u00e0 m\u1ed9t \u00f4ng b\u1ed1 \u0111\u01a1n th\u00e2n v\u1edbi 2 \u0111\u1ee9a con. T\u00f4i \u0111\u00e3 t\u1eebng th\u1eed t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i thu\u1ed1c ch\u1ed1ng tr\u1ea7m c\u1ea3m v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. T\u00f4i kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean v\u00e0 c\u00f3 th\u1ec3 m\u1ea5t c\u1ea3 c\u00f4ng ty c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c v\u1ec1 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng v\u00f4 d\u1ee5ng, m\u1ed9t ng\u01b0\u1eddi t\u00e0n ph\u1ebf v\u00e0 sau \u0111\u00f3, nh\u00e2n n\u00f3 l\u00ean g\u1ea5p 10 l\u1ea7n th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 con ng\u01b0\u1eddi t\u00f4i. \u0110\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t qu\u00e3ng th\u1eddi gian kh\u1ee7ng khi\u1ebfp”.<\/em><\/p>\n

M\u1ed9t bu\u1ed5i t\u1ed1i, ngay tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m \u0111\u1ebfn h\u1ea1n tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean, Carpenter \u0111\u00e3 nh\u1eadn ra m\u1ed9t \u0111i\u1ec1u m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y \u00f4ng kh\u00f4ng h\u1ec1 ngh\u0129 \u0111\u1ebfn. Vi\u1ec7c kinh doanh c\u1ee7a \u00f4ng g\u1eb7p kh\u00f3 kh\u0103n b\u1edfi v\u00ec n\u00f3 ho\u00e0n to\u00e0n thi\u1ebfu c\u00e1c h\u1ec7 th\u1ed1ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u0103ng su\u1ea5t t\u1ed1i \u0111a. \u00d4ng chia s\u1ebb r\u1eb1ng: “ch\u00fang t\u00f4i \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ee7 c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang l\u00e0m theo c\u00e1ch m\u00e0 h\u1ecd ngh\u0129 l\u00e0 t\u1ed1t nh\u1ea5t”.<\/em><\/p>\n

Carpenter l\u00fd gi\u1ea3i, n\u1ebfu \u00f4ng c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y th\u00ec nh\u00e2n vi\u00ean c\u1ee7a \u00f4ng m\u1ed7i ng\u00e0y c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng ph\u1ea7n vi\u1ec7c quan tr\u1ecdng nh\u1ea5t thay v\u00ec li\u00ean t\u1ee5c d\u00e0nh th\u1eddi gian cho nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1eb7t v\u1eb7t. Ngay l\u1eadp t\u1ee9c, \u00f4ng b\u1eaft \u0111\u1ea7u v\u1ea1ch ra gi\u1ea5y t\u1eebng b\u01b0\u1edbc \u0111i cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

“Ch\u1eb3ng h\u1ea1n,”<\/em> \u00f4ng n\u00f3i, “ch\u00fang ta c\u00f3 quy tr\u00ecnh 9 b\u01b0\u1edbc cho vi\u1ec7c tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i \u1edf b\u00e0n ti\u1ebfp t\u00e2n. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0m theo c\u00e1ch n\u00e0y. \u0110\u00e2y l\u00e0 c\u00e1ch 100% t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m n\u00f3. Ch\u00fang ta c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng h\u1eefu c\u01a1, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u01a1 ch\u1ebf v\u00e0 khi\u1ebfn n\u00f3 tr\u1edf n\u00ean ho\u00e0n h\u1ea3o”.<\/em><\/p>\n

\u00a0<\/div>\n

Hai n\u0103m sau \u0111\u00f3, Carpenter ti\u1ebfp t\u1ee5c ghi l\u1ea1i v\u00e0 ti\u1ebfn h\u00e0nh s\u1eeda \u0111\u1ed5i t\u1eebng qu\u00e1 tr\u00ecnh trong c\u00f4ng ty. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 g\u1eedi ti\u1ec1n v\u00e0o ng\u00e2n h\u00e0ng b\u1eb1ng s\u00e9c, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thanh to\u00e1n h\u00f3a \u0111\u01a1n cho kh\u00e1ch h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u1eed l\u00fd b\u1ea3ng l\u01b0\u01a1ng… \u00d4ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t cu\u1ed1n c\u1ea9m nang h\u01b0\u1edbng d\u1eabn m\u00e0 b\u1ea5t c\u1ee9 nh\u00e2n vi\u00ean n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 \u00e1p d\u1ee5ng theo t\u1eebng quy t\u1eafc, quy tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, cho t\u1eebng h\u1ec7 th\u1ed1ng m\u1ed9t v\u1edbi t\u1eebng b\u01b0\u1edbc c\u1ee5 th\u1ec3.<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra?<\/strong><\/p>\n

Tu\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a Carpenter gi\u1ea3m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng t\u1eeb 100 gi\u1edd xu\u1ed1ng c\u00f2n \u00edt h\u01a1n 10 gi\u1edd m\u1ed7i tu\u1ea7n. \u00d4ng kh\u00f4ng c\u00f2n ph\u1ea3i x\u1eed l\u00fd t\u1eebng t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p b\u1edfi v\u00ec \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t b\u1ed9 th\u1ee7 t\u1ee5c h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e2n vi\u00ean gi\u1ea3i quy\u1ebft trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3. Khi ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, Centratel \u0111\u00e3 n\u00e2ng m\u1ee9c ph\u00ed d\u1ecbch v\u1ee5 v\u00e0 bi\u00ean l\u1ee3i nh\u1eadn c\u1ee7a c\u00f4ng ty \u0111\u00e3 t\u0103ng l\u00ean t\u1edbi 40%.<\/p>\n

Ng\u00e0y h\u00f4m nay, Centratel \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u1edbi kho\u1ea3ng 60 nh\u00e2n vi\u00ean v\u00e0 g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u1ed5 ch\u1ee9c l\u1ec5 k\u1ef7 ni\u1ec7m 30 th\u00e0nh l\u1eadp c\u00f4ng ty. Hi\u1ec7n gi\u1edd, Carpenter ch\u1ec9 l\u00e0m vi\u1ec7c 2 gi\u1edd m\u1ed7i tu\u1ea7n.<\/p>\n

\"Th\u1ea5t<\/p>\n

C\u00e1ch s\u1eeda ch\u1eefa s\u1ef1 th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n

Th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a “HOW” \u2013 nh\u01b0 th\u1ebf n\u00e0o<\/strong>. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Centratel, h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng (\u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t h\u00e3ng cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t \u1edf M\u1ef9) v\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt t\u1ed1t (th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00e1c d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i r\u1ed9ng m\u1edf). Tuy nhi\u00ean, h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn \u0111\u00f3.<\/p>\n

C\u00f3 3 c\u00e1ch \u0111\u1ec3 s\u1eeda ch\u1eefa s\u1ef1 th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n

Ghi ch\u00e9p l\u1ea1i qu\u00e1 tr\u00ecnh:<\/strong> McDonald c\u00f3 h\u01a1n 35.000 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. T\u1ea1i sao c\u00e1c nh\u00e2n vi\u00ean m\u1edbi c\u1ee7a h\u1ecd l\u1ea1i c\u00f3 th\u1ec3 “c\u1eafm v\u00e0o l\u00e0 ch\u1ea1y” trong khi v\u1eabn b\u00e1n duy nh\u1ea5t m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m? B\u1edfi v\u00ec h\u1ecd c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng “ch\u1ebft ng\u01b0\u1eddi” ph\u00f9 h\u1ee3p cho t\u1eebng qu\u00e1 tr\u00ecnh. Cho d\u00f9 b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh, ch\u0103m s\u00f3c gia \u0111\u00ecnh hay qu\u1ea3n l\u00fd cu\u1ed9c s\u1ed1ng ri\u00eang c\u1ee7a b\u1ea1n th\u00ec x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng tuy\u1ec7t v\u1eddi l\u00e0 \u0111i\u1ec1u c\u1ed1t y\u1ebfu cho nh\u1eefng th\u00e0nh c\u00f4ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. T\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c v\u1ea1ch ra gi\u1ea5y t\u1eebng b\u01b0\u1edbc \u0111i c\u1ee5 th\u1ec3 cho t\u1eebng qu\u00e1 tr\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t checklist (danh s\u00e1ch nh\u1eafc vi\u1ec7c, \u0111\u00e1nh d\u1ea5u c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u00e3 ho\u00e0n th\u00e0nh ho\u1eb7c ch\u01b0a) m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i khi m\u1ecdi th\u1ee9 di\u1ec5n ra kh\u00f4ng nh\u01b0 mong mu\u1ed1n.<\/p>\n

\u0110o l\u01b0\u1eddng c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c: <\/strong>N\u1ebfu c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 quan tr\u1ecdng v\u1edbi b\u1ea1n, h\u00e3y \u0111o l\u01b0\u1eddng n\u00f3. N\u1ebfu l\u00e0 m\u1ed9t doanh nh\u00e2n, h\u00e3y \u0111o l\u01b0\u1eddng c\u00f3 bao nhi\u00eau cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed7i ng\u00e0y. N\u1ebfu l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u00edch vi\u1ebft l\u00e1ch, h\u00e3y \u0111o l\u01b0\u1eddng t\u1ea7n su\u1ea5t b\u1ea1n xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i vi\u1ebft m\u1edbi. N\u1ebfu l\u00e0 m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean c\u1eed t\u1ea1, h\u00e3y \u0111o l\u01b0\u1eddng xem t\u1ea7n su\u1ea5t b\u1ea1n t\u1eadp luy\u1ec7n nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu ch\u01b0a bao gi\u1edd \u0111o l\u01b0\u1eddng c\u00e1c k\u1ebft qu\u1ea3 th\u00ec l\u00e0m sao b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u1ee7a m\u00ecnh l\u00e0 kh\u1ea3 thi?<\/p>\n

\u00a0<\/div>\n

Xem x\u00e9t l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Th\u1ee9 g\u00e2y m\u1ec7t m\u1ecfi nh\u1ea5t v\u1ec1 c\u00e1c th\u1ea5t b\u1ea1i trong giai \u0111o\u1ea1n 1 \u0111\u00f3 l\u00e0 ch\u00fang kh\u00f4ng bao gi\u1edd d\u1eebng l\u1ea1i. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u00e1p d\u1ee5ng s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 v\u1ebb r\u1ea5t t\u1ed3i th\u00ec b\u00e2y gi\u1edd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t. B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c xem x\u00e9t l\u1ea1i v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c. Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u01b0\u1eddng t\u1eeb b\u1ecf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00f4ng th\u1ec3 khi\u1ebfn cho chi\u1ebfn thu\u1eadt v\u00e0 t\u1ea7m nh\u00ecn \u0111\u01b0\u1ee3c d\u1ecbch chuy\u1ec3n v\u1ec1 ph\u00eda tr\u01b0\u1edbc. S\u1eeda ch\u1eefa th\u1ea5t b\u1ea1i trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t l\u1ea7n m\u00e0 n\u00f3 ph\u1ea3i tr\u1edf th\u00e0nh phong c\u00e1ch s\u1ed1ng.<\/p>\n

Giai \u0111o\u1ea1n 2: Th\u1ea5t b\u1ea1i trong chi\u1ebfn thu\u1eadt<\/h3>\n

V\u00e0o th\u00e1ng 3 n\u0103m 1999, Jeff Bezos \u2013 nh\u00e0 s\u00e1ng l\u1eadp Amazon \u0111\u00e3 c\u00f3 m\u1ed9t th\u00f4ng b\u00e1o r\u1eb1ng c\u00f4ng ty c\u1ee7a \u00f4ng \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 t\u00ean l\u00e0 Amazon Auctions nh\u1eb1m gi\u00fap m\u1ecdi ng\u01b0\u1eddi b\u00e1n “g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 tr\u00ean Internet”.<\/em> \u00dd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi eBay. Bezos bi\u1ebft c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi v\u1edbi r\u1ea5t nhi\u1ec1u h\u00e0ng h\u00f3a mu\u1ed1n b\u00e1n v\u00e0 \u00f4ng mu\u1ed1n Amazon tr\u1edf th\u00e0nh n\u01a1i m\u00e0 c\u00e1c giao d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

\"Th\u1ea5t<\/p>\n

Greg Linden \u2013 k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m t\u1ea1i Amazon \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u00e3 nh\u1edb v\u1ec1 d\u1ef1 \u00e1n n\u00e0y nh\u01b0 sau: “\u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 h\u1ebft s\u1ee9c n\u1eb7ng n\u1ec1. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty \u0111\u1ec1u ph\u1ea3i t\u1ea1m d\u1eebng c\u00e1c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1eadp trung cho n\u00f3. To\u00e0n b\u1ed9 trang Auctions v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng gi\u1ed1ng v\u1edbi eBay v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ch\u1ed7 ch\u01b0a c\u00f3 g\u00ec c\u1ea3. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 \u0111\u01b0\u1ee3c kh\u1edfi ch\u1ea1y trong ch\u01b0a \u0111\u1ea7y 3 th\u00e1ng”.<\/em><\/p>\n

Amazon Auctions l\u00e0 th\u1ea5t b\u1ea1i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. Ch\u1ec9 6 th\u00e1ng sau khi ra m\u1eaft, b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd \u0111\u00e3 nh\u1eadn ra r\u1eb1ng d\u1ef1 \u00e1n n\u00e0y r\u1ed3i ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u c\u1ea3. V\u00e0o th\u00e1ng 9 n\u0103m 1999, h\u1ecd chuy\u1ec3n sang m\u1ed9t \u0111\u1ec1 xu\u1ea5t m\u1edbi \u0111\u00f3 l\u00e0 chuy\u1ec3n \u0111\u1ed5i \u00fd t\u01b0\u1edfng h\u00ecnh th\u00e0nh c\u00f4ng ty \u0111\u1ea5u gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u00ean th\u00e0nh Amazon zShops \u2013 cho ph\u00e9p t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn cho t\u1edbi c\u00e1c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 t\u1ea1o ra c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 b\u00e1n h\u00e0ng h\u00f3a qua Amazon. M\u1ed9t l\u1ea7n n\u1eefa, Amazon l\u1ea1i chao \u0111\u1ea3o v\u00e0 th\u1ea5t b\u1ea1i. Cho \u0111\u1ebfn h\u00f4m nay, c\u1ea3 Auctions l\u1eabn zShops \u0111\u1ec1u kh\u00f4ng t\u1ed3n t\u1ea1i. V\u00e0o th\u00e1ng 12 n\u0103m 2014, Bezos \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n kh\u00f4ng th\u00e0nh hi\u1ec7n th\u1ef1c c\u1ee7a m\u00ecnh v\u1edbi c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng r\u1eb1ng: “t\u00f4i \u0111\u00e3 t\u1ea1o ra h\u00e0ng t\u1ef7 USD cho c\u00e1c th\u1ea5t b\u1ea1i t\u1ea1i Amazon.com. \u0110\u00fang l\u00e0 h\u00e0ng t\u1ef7 th\u1eadt”.<\/em><\/p>\n

Kh\u00f4ng h\u1ec1 n\u1ea3n l\u00f2ng, Amazon th\u1eed m\u1ed9t l\u1ea7n n\u1eefa b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u00ean th\u1ee9 ba (Third-party sMasterskillsr). Th\u00e1ng 11\/2000, h\u1ecd ra m\u1eaft Amazon Marketplace cho ph\u00e9p c\u00e1c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 b\u00e1n c\u00e1c h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng b\u00ean c\u1ea1nh nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a trang web n\u00e0y. Ch\u1eb3ng h\u1ea1n, m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c cu\u1ed1n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecdc v\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch m\u1edbi t\u1eeb Amazon.<\/p>\n

D\u1ef1 \u00e1n \u0111\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ebfn n\u0103m 2015, Amazon Marketplace \u0111\u00e3 chi\u1ebfm g\u1ea7n 50% trong t\u1ed5ng 107 t\u1ef7 USD doanh thu b\u00e1n h\u00e0ng t\u1ea1i Amazon.com.<\/p>\n

S\u1eeda ch\u1eefa th\u1ea5t b\u1ea1i trong chi\u1ebfn thu\u1eadt<\/strong><\/p>\n

Th\u1ea5t b\u1ea1i trong chi\u1ebfn thu\u1eadt ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a “WHAT” \u2013 c\u00e1i g\u00ec<\/strong>. V\u00e0o n\u0103m 1999, Amazon \u0111\u00e3 c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng l\u00e0 “tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty trung t\u00e2m thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t”.<\/em> H\u1ecd c\u0169ng l\u00e0 “b\u1eadc th\u1ea7y” trong vi\u1ec7c bi\u1ebfn m\u1ecdi th\u1ee9 x\u1ea3y ra v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd c\u00f3 th\u1ec3 ra m\u1eaft Amazon Auctions ch\u1ec9 sau ch\u01b0a \u0111\u1ea7y 3 th\u00e1ng. “T\u1ea1i sao”<\/em> v\u00e0 “l\u00e0m th\u1ebf n\u00e0o”<\/em> \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t nh\u01b0ng “c\u00e1i g\u00ec”<\/em> th\u00ec v\u1eabn ch\u01b0a r\u00f5.<\/p>\n

3 c\u00e1ch c\u01a1 b\u1ea3n \u0111\u1ec3 s\u1eeda ch\u1eefa th\u1ea5t b\u1ea1i trong chi\u1ebfn thu\u1eadt:<\/p>\n

B\u1eaft tay v\u00e0o l\u00e0m th\u1eadt nhanh:<\/strong> M\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng kh\u1ea3 thi h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1c nh\u01b0ng kh\u00f4ng m\u1ed9t ai bi\u1ebft \u0111\u01b0\u1ee3c th\u1ef1c s\u1ef1 c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00f3 c\u00f3 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c \u0111\u01b0\u1ee3c hay kh\u00f4ng tr\u1eeb khi th\u1eed ch\u00fang. Kh\u00f4ng m\u1ed9t ai bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c t\u01b0\u01a1ng lai \u2013 k\u1ec3 c\u1ea3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c cho l\u00e0 th\u00f4ng minh t\u1ea1i Amazon, k\u1ec3 c\u1ea3 b\u1ea1n b\u00e8 hay c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u, thi\u1ebft k\u1ebf v\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ch\u1ec9 l\u00e0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c v\u1ea1ch ra tr\u00ean gi\u1ea5y. T\u00f4i r\u1ea5t th\u00edch m\u1ed9t c\u00e2u n\u00f3i c\u1ee7a Paul Graham r\u1eb1ng: “B\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c [v\u1edbi \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n] cho t\u1edbi khi b\u1ea1n b\u1eaft tay v\u00e0o l\u00e0m n\u00f3”.<\/em><\/p>\n

\u00a0<\/div>\n

Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y m\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i \u0111\u00f3 l\u00e0 ph\u1ea3i \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn thu\u1eadt th\u1eadt nhanh. B\u1ea1n th\u1eed nghi\u1ec7m m\u1ed9t chi\u1ebfn thu\u1eadt v\u00e0o th\u1ef1c t\u1ebf c\u00e0ng s\u1edbm th\u00ec b\u1ea1n c\u00e0ng nhanh nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i li\u1ec7u r\u1eb1ng n\u00f3 c\u00f3 kh\u1ea3 thi hay kh\u00f4ng. H\u00e3y ch\u00fa \u00fd c\u00e1c th\u1eddi \u0111i\u1ec3m c\u1ee7a Amazon: Amazon Auctions ra m\u1eaft v\u00e0o th\u00e1ng 3\/1999, Amazon zShops ra m\u1eaft v\u00e0o th\u00e1ng 9\/1999 v\u00e0 Amazon Marketplace ra m\u1eaft v\u00e0o th\u00e1ng 11\/2000. Ba n\u1ed7 l\u1ef1c v\u00f4 c\u00f9ng l\u1edbn ch\u1ec9 trong v\u00f2ng 20 th\u00e1ng.<\/p>\n

H\u00e3y l\u00e0m n\u00f3 th\u1eadt r\u1ebb:<\/strong> Gi\u1ea3 s\u1eed r\u1eb1ng b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i thi\u1ec3u, \u0111i\u1ec1u t\u1ed1t nh\u1ea5t \u1edf \u0111\u00e2y l\u00e0 \u0111\u1eebng \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u ti\u1ec1n cho vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn thu\u1eadt m\u1edbi.<\/strong> Th\u1ea5t b\u1ea1i m\u1ed9t c\u00e1ch “r\u1ebb nh\u1ea5t” s\u1ebd l\u00e0m t\u0103ng c\u01a1 h\u1ed9i b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1edfi v\u00ec n\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng n\u1eefa. Ngo\u00e0i ra, l\u00e0m nh\u1eefng th\u1ee9 r\u1ebb c\u0169ng s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c \u0111\u00edch quan tr\u1ecdng kh\u00e1c. N\u00f3 s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f4ng qu\u00e1 b\u00e1m s\u00e1t v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t. N\u1ebfu \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u1eb7c bi\u1ec7t th\u00ec s\u1ebd th\u1eadt kh\u00f3 \u0111\u1ec3 t\u1eeb b\u1ecf ho\u00e0n to\u00e0n chi\u1ebfn thu\u1eadt \u0111\u00f3.<\/strong> C\u00e0ng nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng \u0111\u1ea7u t\u01b0 cho m\u1ed9t th\u1ee9 th\u00ec b\u1ea1n c\u00e0ng c\u1ea3m th\u1ea5y “quy\u1ec1n s\u1edf h\u1eefu” cho n\u00f3 nhi\u1ec1u h\u01a1n. Nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh t\u1ed3i, nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u1ed9c h\u1ea1i v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u00f3i quen ti\u00eau c\u1ef1c s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 lo\u1ea1i b\u1ecf m\u1ed9t khi ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong b\u1ea3n s\u1eafc c\u1ee7a b\u1ea1n. H\u00e3y th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi “th\u1eadt r\u1ebb” \u0111\u1ec3 tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby n\u00e0y v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng r\u1eb1ng b\u1ea1n s\u1ebd theo \u0111u\u1ed5i \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn thu\u1eadt t\u1ed1t nh\u1ea5t h\u01a1n l\u00e0 theo \u0111u\u1ed5i m\u1ed9t chi\u1ebfn thu\u1eadt m\u00e0 b\u1ea1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t.<\/p>\n

Xem x\u00e9t l\u1ea1i nhanh ch\u00f3ng:<\/strong> C\u00e1c chi\u1ebfn thu\u1eadt m\u1eb7c nhi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. B\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n khi t\u00ecm ki\u1ebfm m\u1ed9t doanh nh\u00e2n, ngh\u1ec7 s\u1ef9 ho\u1eb7c nh\u00e0 s\u00e1ng t\u1ea1o th\u00e0nh c\u00f4ng \u2013 ng\u01b0\u1eddi m\u00e0 hi\u1ec7n nay \u0111ang l\u00e0m ch\u00ednh x\u00e1c c\u00f9ng m\u1ed9t th\u1ee9 gi\u1ed1ng v\u1edbi th\u1eddi \u0111i\u1ec3m h\u1ecd b\u1eaft \u0111\u1ea7u. Starbucks b\u00e1n caf\u00e9 v\u00e0 c\u00e1c lo\u1ea1i m\u00e1y pha caf\u00e9 espresso h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc khi h\u1ecd b\u1eaft \u0111\u1ea7u. 37 Signals b\u1eaft \u0111\u1ea7u v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t h\u00e3ng thi\u1ebft k\u1ebf web tr\u01b0\u1edbc khi thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n 100 tri\u1ec7u USD nh\u01b0 hi\u1ec7n nay. Nintendo \u0111\u00e3 s\u1ea3n xu\u1ea5t th\u1ebb b\u00e0i v\u00e0 m\u00e1y h\u00fat b\u1ee5i tr\u01b0\u1edbc khi “\u0111\u00e1nh c\u1eafp \u0111\u01b0\u1ee3c tr\u00e1i tim” c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9 video game tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Qu\u00e1 nhi\u1ec1u doanh nh\u00e2n ngh\u0129 r\u1eb1ng n\u1ebfu \u00fd t\u01b0\u1edfng kinh doanh \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i th\u00ec h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 (kh\u00f4ng c\u00f3 khi\u1ebfu v\u1ec1 th\u1ee9 \u0111\u00f3). Qu\u00e1 nhi\u1ec1u ngh\u1ec7 s\u0129 cho r\u1eb1ng n\u1ebfu vai di\u1ec5n \u0111\u1ea7u \u0111\u1eddi kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi khen ng\u1ee3i th\u00ec h\u1ecd kh\u00f4ng h\u1ec1 c\u00f3 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p cho c\u00f4ng vi\u1ec7c n\u00e0y. Qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng n\u1ebfu m\u1ed9t ho\u1eb7c ba m\u1ed1i quan h\u1ec7 \u0111\u1ea7u ti\u00ean qu\u00e1 t\u1ec7 th\u00ec h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd t\u00ecm \u0111\u01b0\u1ee3c t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c.<\/p>\n

\"Th\u1ea5t<\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ebfu c\u00e1c l\u1ef1c trong t\u1ef1 nhi\u00ean c\u0169ng ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch n\u00e0y. S\u1ebd nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu “M\u1eb9 t\u1ef1 nhi\u00ean” ch\u1ec9 d\u00e0nh cho m\u00ecnh duy nh\u1ea5t m\u1ed9t l\u1ea7n t\u1ea1o ra s\u1ef1 s\u1ed1ng? Khi \u0111\u00f3, t\u1ea5t c\u1ea3 ch\u00fang ta ch\u1ec9 l\u00e0 nh\u1eefng c\u01a1 th\u1ec3 \u0111\u01a1n b\u00e0o. May thay, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch m\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfn h\u00f3a di\u1ec5n ra. H\u00e0ng tri\u1ec7u n\u0103m, cu\u1ed9c s\u1ed1ng \u0111\u00e3 th\u00edch nghi, ti\u1ebfn h\u00f3a, s\u1eeda \u0111\u1ed5i v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i cho t\u1edbi khi n\u00f3 \u0111\u1ea1t \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa v\u1ec1 c\u00e1c lo\u00e0i \u2013 nh\u1eefng sinh v\u1eadt hi\u1ec7n \u0111ang s\u1ed1ng tr\u00ean h\u00e0nh tinh. Gi\u1ea3i quy\u1ebft\/l\u00e0m r\u00f5 t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u1ec9 trong l\u1ea7n th\u1eed \u0111\u1ea7u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 ti\u1ebfn tr\u00ecnh t\u1ef1 nhi\u00ean c\u1ee7a t\u1ea1o h\u00f3a.<\/p>\n

Th\u1ebf n\u00ean, n\u1ebfu \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t s\u1ef1 th\u1ea5t b\u1ea1i v\u00e0 b\u1ea1n c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 th\u1ec3 m\u00ecnh \u0111ang kh\u00f4ng ng\u1eebng xem x\u00e9t l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u00f3 th\u00ec h\u00e3y cho ph\u00e9p b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c ngh\u1ec9 ng\u01a1i. Thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n th\u1eadt b\u00ecnh th\u01b0\u1eddng. \u0110\u00f3 m\u1edbi ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 th\u1ebf gi\u1edbi t\u1ed3n t\u1ea1i. B\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n ch\u1ee9 \u0111\u1eebng \u0111\u1ec3 b\u1ecb ph\u00e2n t\u00e1n kh\u1ecfi m\u01b0u c\u1ea7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch so s\u00e1nh v\u1edbi nh\u1eefng quan \u0111i\u1ec3m hay th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Giai \u0111o\u1ea1n 3: Th\u1ea5t b\u1ea1i trong t\u1ea7m nh\u00ecn<\/h3>\n

Ralph Waldo Emerson sinh n\u0103m 1803 t\u1ea1i Massachusett. B\u1ed1 c\u1ee7a \u00f4ng l\u00e0 m\u1ee5c s\u01b0 t\u1ea1i nh\u00e0 th\u1edd Unitarian \u2013 m\u1ed9t nh\u00e1nh t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn c\u1ee7a \u0110\u1ea1o C\u01a1-\u0111\u1ed1c \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

Gi\u1ed1ng nh\u01b0 b\u1ed1 c\u1ee7a m\u00ecnh, Emerson c\u0169ng h\u1ecdc \u0111\u1ea1i h\u1ecdc Harvard v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t linh m\u1ee5c. Tuy nhi\u00ean, \u00f4ng nh\u1eadn ra r\u1eb1ng b\u1ea3n th\u00e2n m\u00ecnh kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi nhi\u1ec1u quan \u0111i\u1ec3m gi\u1ea3ng d\u1ea1y t\u1ea1i nh\u00e0 th\u1edd sau m\u1ed9t v\u00e0i n\u0103m l\u00e0m vi\u1ec7c t\u1ea1i \u0111\u00f3. Emerson th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 b\u1ea5t \u0111\u1ed3ng quan \u0111i\u1ec3m m\u1ea1nh m\u1ebd v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u nh\u00e0 th\u1edd tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u1eb1ng: “C\u00e1ch nh\u00e0 th\u1edd n\u00e0y t\u00f4n k\u00ednh Ch\u00faa kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u00f4i v\u00e0 l\u00fd do n\u00e0y \u0111\u1ee7 \u0111\u1ec3 bu\u1ed9c t\u00f4i ph\u1ea3i r\u1eddi kh\u1ecfi n\u00f3”.<\/em><\/p>\n

Emerson r\u1eddi kh\u1ecfi nh\u00e0 th\u1edd v\u00e0o n\u0103m 1832 v\u00e0 d\u00e0nh nh\u1eefng n\u0103m sau \u0111\u00f3 \u0111\u1ec3 \u0111i du l\u1ecbch kh\u1eafp Ch\u00e2u \u00c2u. Nh\u1eefng chuy\u1ebfn h\u00e0nh tr\u00ecnh m\u1edbi l\u1ea1 \u0111\u00e3 khai ph\u00e1 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 gi\u00fap \u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng t\u00ecnh b\u1ea1n t\u1ed1t \u0111\u1eb9p v\u1edbi nhi\u1ec1u nh\u00e0 tri\u1ebft h\u1ecdc v\u00e0 nh\u00e0 v\u0103n \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u01b0 John Stuart Mill, William Wordsworth, Samuel Taylor Coleridge hay Thomas Carlyle. C\u00f3 t\u00e0i li\u1ec7u vi\u1ebft r\u1eb1ng nh\u1eefng chuy\u1ebfn du l\u1ecbch c\u1ee7a \u00f4ng t\u1edbi Paris \u0111\u00e3 l\u00e0m l\u00f3e l\u00ean “kho\u1ea3nh kh\u1eafc c\u1ee7a c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t v\u1ec1 kh\u1ea3 n\u0103ng nh\u00ecn xa tr\u00f4ng r\u1ed9ng gi\u00fap \u00f4ng r\u1eddi b\u1ecf ch\u1ee7 ngh\u0129a th\u1ea7n h\u1ecdc v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn khoa h\u1ecdc”.<\/em><\/p>\n

Sau khi tr\u1edf v\u1ec1 M\u1ef9, Emerson \u0111\u00e3 th\u00e0nh l\u1eadp Transcendental Club g\u1ed3m m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tr\u00ed th\u1ee9c gi\u1ed1ng nh\u01b0 \u00f4ng c\u00f9ng nhau th\u1ea3o lu\u1eadn v\u1ec1 tri\u1ebft h\u1ecdc, v\u0103n h\u00f3a, khoa h\u1ecdc v\u00e0 con \u0111\u01b0\u1eddng c\u1ea3i ti\u1ebfn x\u00e3 h\u1ed9i M\u1ef9.<\/p>\n

V\u1eabn c\u00f2n nh\u1eefng th\u1eafc m\u1eafc kh\u00f3 hi\u1ec3u v\u1ec1 cu\u1ed9c \u0111\u1eddi v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a Emerson khi \u00f4ng b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh trong vai tr\u00f2 l\u00e0 m\u1ed9t m\u1ee5c s\u01b0, sau \u0111\u00f3 l\u1ea1i c\u00f3 nh\u1eefng chuy\u1ebfn h\u00e0nh tr\u00ecnh \u0111i kh\u1eafp th\u1ebf gi\u1edbi v\u00e0 ti\u1ebfp t\u1ee5c tham gia v\u00e0o nh\u1eefng bu\u1ed5i g\u1eb7p g\u1ee1 c\u1ee7a Transcendental Club \u0111\u1ec3 nh\u1eadn ra \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 tri\u1ebft h\u1ecdc v\u00e0 nh\u00e0 v\u0103n. \u00d4ng \u0111\u00e3 d\u00e0nh nh\u1eefng n\u0103m c\u00f2n l\u1ea1i c\u1ee7a cu\u1ed9c \u0111\u1eddi m\u00ecnh \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng t\u01b0 t\u01b0\u1edfng \u0111\u1ed9c l\u1eadp, vi\u1ebft lu\u1eadn v\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch m\u00e0 \u0111\u1ebfn h\u00f4m nay, ch\u00fang v\u1eabn c\u00f2n gi\u00e1 tr\u1ecb.<\/p>\n

\u00a0<\/div>\n

S\u1eeda ch\u1eefa th\u1ea5t b\u1ea1i trong t\u1ea7m nh\u00ecn<\/strong><\/p>\n

Th\u1ea5t b\u1ea1i trong t\u1ea7m nh\u00ecn ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u1eef “WHY” \u2013 t\u1ea1i sao.<\/strong> Ch\u00fang x\u1ea3y ra b\u1edfi v\u00ec t\u1ea7m nh\u00ecn ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi \u0111i\u1ec1u b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh (l\u00fd do c\u1ee7a b\u1ea1n) kh\u00f4ng \u0103n kh\u1edbp v\u1edbi nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n.<\/p>\n

C\u00f3 3 c\u00e1ch c\u01a1 b\u1ea3n \u0111\u1ec3 s\u1eeda ch\u1eefa c\u00e1c th\u1ea5t b\u1ea1i trong t\u1ea7m nh\u00ecn:<\/p>\n

Xem x\u00e9t m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn cu\u1ed9c \u0111\u1eddi b\u1ea1n:<\/strong> Hi\u1ebfm khi ch\u00fang ta d\u00e0nh th\u1eddi gian \u0111\u1ec3 ngh\u0129 m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh. Ch\u1eafc ch\u1eafn, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u00eau c\u1ea7u khi n\u00f3i r\u1eb1ng b\u1ea1n ph\u1ea3i ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn c\u00e1 nh\u00e2n v\u1ec1 c\u00f4ng vi\u1ec7c hay \u0111\u1eddi s\u1ed1ng ri\u00eang. Nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng l\u00e0m theo \u00fd m\u1ecdi ng\u01b0\u1eddi ho\u1eb7c \u0111\u00e1m \u0111\u00f4ng m\u00e0 b\u1ecf \u0111i k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ecbnh tr\u01b0\u1edbc v\u00e0 s\u1ed1ng theo ki\u1ec3u “c\u00e1i g\u00ec \u0111\u1ebfn s\u1ebd \u0111\u1ebfn”.<\/em> V\u1ec1 l\u00fd thuy\u1ebft, \u0111i\u1ec1u n\u00e0y \u1ed5n th\u00f4i. Tuy nhi\u00ean, trong th\u1ef1c t\u1ebf, l\u1ea1i c\u00f3 v\u1ea5n \u0111\u1ec1:<\/p>\n

\n

N\u1ebfu kh\u00f4ng bao gi\u1edd quy\u1ebft \u0111\u1ecbnh t\u1ea7m nh\u00ecn c\u1ee7a cu\u1ed9c \u0111\u1eddi b\u1ea1n th\u00ec th\u01b0\u1eddng b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh \u0111ang s\u1ed1ng v\u1edbi gi\u1ea5c m\u01a1 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/strong><\/p>\n<\/blockquote>\n

Gi\u1ed1ng nh\u01b0 nh\u1eefng \u0111\u1ee9a tr\u1ebb, Emerson c\u0169ng n\u1ed1i g\u00f3t s\u1ef1 nghi\u1ec7p c\u1ee7a cha m\u00ecnh \u0111\u00f3 l\u00e0 v\u00e0o h\u1ecdc t\u1ea1i tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard v\u00e0 l\u00e0m c\u00f9ng m\u1ed9t c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc khi nh\u1eadn ra r\u1eb1ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u00f4ng mu\u1ed1n. Coi t\u1ea7m nh\u00ecn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c l\u00e0 c\u1ee7a b\u1ea1n \u2013 li\u1ec7u r\u1eb1ng n\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb gia \u0111\u00ecnh, b\u1ea1n b\u00e8, nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, s\u1ebfp hay x\u00e3 h\u1ed9i \u2013 s\u1ebd kh\u00f4ng \u0111\u01b0a b\u1ea1n t\u1edbi \u01b0\u1edbc m\u01a1 b\u1ea1n mu\u1ed1n. B\u1ea3n s\u1eafc c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng th\u00f3i quen c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c \u0103n kh\u1edbp v\u1edbi nhau.<\/strong><\/p>\n

\"Th\u1ea5t<\/p>\n

Ch\u00ednh v\u00ec \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 k\u1ef9 v\u1ec1 cu\u1ed9c \u0111\u1eddi c\u1ee7a m\u00ecnh. B\u1ea1n mu\u1ed1n ho\u00e0n th\u00e0nh \u0111i\u1ec1u g\u00ec? B\u1ea1n mu\u1ed1n d\u00e0nh nh\u1eefng ng\u00e0y trong cu\u1ed9c \u0111\u1eddi m\u00ecnh \u0111\u1ec3 l\u00e0m g\u00ec? Kh\u00f4ng ai c\u00f3 nhi\u1ec7m v\u1ee5 ph\u1ea3i l\u00e0m r\u00f5 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n cho b\u1ea1n. \u0110\u00f3 l\u00e0 nhi\u1ec7m v\u1ee5 b\u1ea1n ph\u1ea3i l\u00e0m. \u0110\u1ec1 xu\u1ea5t c\u1ee7a t\u00f4i l\u00e0 h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong cu\u1ed9c \u0111\u1eddi b\u1ea1n. Sau \u0111\u00f3, xem x\u00e9t l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m g\u1ea7n \u0111\u00e2y b\u1eb1ng c\u00e1ch vi\u1ebft ra m\u1ed9t b\u1ea3n \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng ni\u00ean (Annual Review) ho\u1eb7c l\u00e0m m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o th\u1eadt kh\u00e1ch quan.<\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ee9 kh\u00f4ng th\u1ec3 lay chuy\u1ec3n \u0111\u01b0\u1ee3c \u1edf b\u1ea1n:<\/strong> \u0110i\u1ec1u g\u00ec \u0111\u00f3 “kh\u00f4ng th\u1ec3 lay chuy\u1ec3n”<\/em> l\u00e0 th\u1ee9 m\u00e0 b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng \u0111\u1ec3 n\u00f3 b\u1ecb lung lay, b\u1ea5t k\u1ec3 c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec x\u1ea3y ra. M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0 ch\u00fang ta d\u1ec5 d\u00e0ng t\u1ea1o ra m\u1ed9t chi\u1ebfn thu\u1eadt kh\u00f4ng th\u1ec3 lay chuy\u1ec3n, trong khi \u0111\u00e1ng l\u1ebd ra \u0111\u00f3 ph\u1ea3i l\u00e0 t\u1ea7m nh\u00ecn.<\/strong> Vi\u1ec7c b\u1ecb g\u1eafn ch\u1eb7t v\u1edbi \u00fd ki\u1ebfn c\u00e1 nh\u00e2n l\u00e0 \u0111i\u1ec1u qu\u00e1 d\u1ec5. Nh\u01b0ng khi b\u1ecb \u00e1m \u1ea3nh b\u1edfi th\u1ee9 g\u00ec \u0111\u00f3, b\u1ea1n c\u0169ng s\u1ebd b\u1ecb \u00e1m \u1ea3nh b\u1edfi t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n. H\u00e3y v\u1eefng ch\u1eafc trong t\u1ea7m nh\u00ecn<\/strong> ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 “phi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t”<\/em> c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t \u00fd ki\u1ebfn n\u00e0o c\u1ea3. Nh\u01b0 Jeff Bezos \u0111\u00e3 t\u1eebng n\u00f3i: “Ch\u00fang ta ki\u00ean quy\u1ebft trong t\u1ea7m nh\u00ecn nh\u01b0ng ch\u00fang ta linh ho\u1ea1t trong c\u00e1c chi ti\u1ebft”.<\/em><\/p>\n

Ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y l\u00e0 nh\u1eadn ra r\u1eb1ng g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 chi ti\u1ebft \u2013 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n v\u00e0 ngay c\u1ea3 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. N\u1ebfu “s\u1ef1 kh\u00f4ng lay chuy\u1ec3n \u0111\u01b0\u1ee3c c\u1ee7a b\u1ea1n”<\/em> l\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n th\u00e0nh c\u00f4ng, sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn \u0111\u00f3. N\u1ebfu “s\u1ef1 kh\u00f4ng lay chuy\u1ec3n \u0111\u01b0\u1ee3c c\u1ee7a Amazon”<\/em> \u0111\u00f3 l\u00e0 “tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t”<\/em> th\u00ec h\u1ecd c\u00f3 th\u1ec3 m\u1ea5t h\u00e0ng t\u1ef7 USD cho Amazon Auctions, Amazon zShops v\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111\u1ea5y th\u00f4i.<\/p>\n

M\u1ed9t khi \u0111\u00e3 t\u1ef1 tin v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh th\u00ec hi\u1ebfm khi b\u1ea1n m\u1ea5t t\u1ea5t c\u1ea3 c\u00f9ng m\u1ed9t l\u00fac. M\u1ed9t v\u00e0i sai l\u1ea7m x\u1ea3y ra c\u00f3 th\u1ec3 h\u1ee7y ho\u1ea1i to\u00e0n b\u1ed9 \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n. Nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n, b\u1ea1n s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng \u1edf m\u1ee9c \u0111\u1ed9 chi\u1ebfn thu\u1eadt v\u00e0 c\u1ea3m th\u1ea5y b\u1ecb g\u1ee5c ng\u00e3. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m t\u00ea li\u1ec7t s\u1ef1 c\u1ed1 g\u1eafng, nhi\u1ec7t huy\u1ebft c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n s\u1ebd t\u1eeb b\u1ecf kh\u00f4ng ph\u1ea3i b\u1edfi v\u00ec b\u1ea1n n\u00ean m\u00e0 l\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y ph\u1ea3i nh\u01b0 v\u1eady. C\u1ea3m x\u00fac c\u1ee7a b\u1ea1n khi\u1ebfn b\u1ea1n chuy\u1ec3n t\u1eeb th\u1ea5t b\u1ea1i trong giai \u0111o\u1ea1n 1 ho\u1eb7c 2 sang th\u1ea5t b\u1ea1i trong giai \u0111o\u1ea1n 3. \u0110a ph\u1ea7n c\u00e1c sai l\u1ea7m m\u00e0 m\u1ecdi ng\u01b0\u1eddi cho \u0111\u00f3 l\u00e0 th\u1ea5t b\u1ea1i trong t\u1ea7m nh\u00ecn th\u00ec qu\u1ea3 th\u1ef1c, \u0111\u00f3 ch\u00ednh l\u00e0 th\u1ea5t b\u1ea1i trong chi\u1ebfn thu\u1eadt.<\/strong> Nhi\u1ec1u doanh nh\u00e2n, ngh\u1ec7 s\u0129 v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u1eb7t ni\u1ec1m tin r\u1ea5t l\u1edbn v\u00e0o \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd v\u00e0 khi \u00fd t\u01b0\u1edfng \u0111\u00f3 kh\u00f4ng th\u1ec3 th\u00e0nh hi\u1ec7n th\u1ef1c th\u00ec h\u1ecd c\u0169ng t\u1eeb b\u1ecf lu\u00f4n t\u1ea7m nh\u00ecn. \u0110\u1eebng ph\u00e1t tri\u1ec3n m\u1ed9t c\u1ea3m gi\u00e1c “s\u1edf h\u1eefu” \u0111\u1ed1i v\u1edbi nh\u1eefng th\u1ee9 sai l\u1ea7m. G\u1ea7n nh\u01b0 c\u00f3 v\u00f4 s\u1ed1 con \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng linh ho\u1ea1t trong t\u1eebng chi ti\u1ebft.<\/p>\n

\u0110i\u1ec1u khi\u1ec3n s\u1ef1 ch\u1ec9 tr\u00edch:<\/strong> Ch\u1ec9 tr\u00edch c\u00f3 th\u1ec3 xem l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o c\u1ee7a nh\u1eefng chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i, tuy nhi\u00ean \u2013 gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 l\u00fd tr\u00ed v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau kh\u1ea3 thi th\u00ec hi\u1ebfm khi \u0111\u00f3 l\u1ea1i l\u00e0 ch\u1ec9 b\u00e1o c\u1ee7a m\u1ed9t t\u1ea7m nh\u00ecn th\u1ea5t b\u1ea1i. N\u1ebfu \u0111\u00e3 cam k\u1ebft h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t t\u1ea7m nh\u00ecn nh\u01b0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 “kh\u00f4ng th\u1ec3 lay chuy\u1ec3n \u0111\u01b0\u1ee3c”<\/em> trong cu\u1ed9c \u0111\u1eddi v\u00e0 kh\u00f4ng t\u1eeb b\u1ecf ngay t\u1eeb l\u1ea7n th\u1eed \u0111\u1ea7u ti\u00ean th\u00ec khi \u0111\u00f3, b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng \u0111i\u1ec3u khi\u1ec3n s\u1ef1 ch\u1ec9 tr\u00edch. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i xin l\u1ed7i khi b\u1ea1n \u0111am m\u00ea th\u1ee9 g\u00ec \u0111\u00f3 nh\u01b0ng ph\u1ea3i h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng k\u1ebb \u0111\u00e1ng gh\u00e9t.<\/p>\n

\"Th\u1ea5t<\/p>\n

Giai \u0111o\u1ea1n th\u1ee9 4 c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i<\/h3>\n

Giai \u0111o\u1ea1n th\u1ee9 4 c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn \u1edf tr\u00ean \u0111\u00f3 ch\u00ednh l\u00e0 Th\u1ea5t b\u1ea1i trong c\u01a1 h\u1ed9i.<\/strong><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng sai l\u1ea7m c\u1ee7a “WHO” \u2013 ai.<\/strong> Ch\u00fang x\u1ea3y ra khi x\u00e3 h\u1ed9i kh\u00f4ng th\u1ec3 cung c\u1ea5p c\u01a1 h\u1ed9i c\u00f4ng b\u1eb1ng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00e1c th\u1ea5t b\u1ea1i trong c\u01a1 h\u1ed9i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a r\u1ea5t nhi\u1ec1u nh\u00e2n t\u1ed1 ph\u1ee9c t\u1ea1p: \u0111\u1ed9 tu\u1ed5i, ch\u1ee7ng t\u1ed9c, gi\u1edbi t\u00ednh, thu nh\u1eadp, n\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

Ch\u1eb3ng h\u1ea1n, c\u00f3 h\u00e0ng ng\u00e0n ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng b\u1eb1ng tu\u1ed5i c\u1ee7a t\u00f4i \u0111ang s\u1ed1ng trong nh\u1eefng khu nh\u00e0 \u1ed5 chu\u1ed9t \u1edf \u1ea4n \u0110\u1ed9 ho\u1eb7c tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 \u1edf Bangladesh \u2013 nh\u1eefng ng\u01b0\u1eddi th\u00f4ng minh v\u00e0 t\u00e0i n\u0103ng h\u01a1n t\u00f4i. Nh\u01b0ng cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i kh\u00e1c nhau r\u1ea5t nhi\u1ec1u, ph\u1ea7n l\u1edbn b\u1edfi v\u00ec c\u01a1 h\u1ed9i \u0111\u1ebfn v\u1edbi m\u1ed7i ng\u01b0\u1eddi qu\u00e1 kh\u00e1c bi\u1ec7t.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 m\u00e0 m\u1ed7i ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m trong vai tr\u00f2 l\u00e0 t\u1eebng c\u00e1 nh\u00e2n hay x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00e0m gi\u1ea3m nh\u1eefng th\u1ea5t b\u1ea1i trong c\u01a1 h\u1ed9i \u0111\u00f3. Tuy nhi\u00ean t\u00f4i kh\u00f4ng ch\u1ecdn t\u1eadp trung v\u00e0o n\u00f3 \u1edf \u0111\u00e2y b\u1edfi v\u00ec c\u00e1c th\u1ea5t b\u1ea1i n\u00e0y r\u1ea5t kh\u00f3 t\u00e1c \u0111\u1ed9ng. Trong khi \u0111\u00f3, t\u1ea7m nh\u00ecn, chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp.<\/strong><\/p>\n

K\u1ebft<\/h2>\n

Hy v\u1ecdng r\u1eb1ng, b\u1ed9 khung 3 giai \u0111o\u1ea1n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i s\u1ebd gi\u00fap b\u1ea1n l\u00e0m r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft ch\u00fang. M\u1ed9t th\u1ee9 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y h\u01a1i m\u01a1 h\u1ed3 \u0111\u00f3 l\u00e0 c\u00e1c giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Ch\u1eb3ng h\u1ea1n, c\u00e1c th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng t\u1ea1o ra \u0111\u1ee7 s\u1ef1 t\u00e0n ph\u00e1 khi b\u1ea1n tin m\u1ed9t c\u00e1ch sai l\u1ea7m r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t th\u1ea5t b\u1ea1i trong t\u1ea7m nh\u00ecn. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng Sam Carpenter c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o khi \u00f4ng \u0111ang l\u00e0m vi\u1ec7c 100 gi\u1edd m\u1ed7i tu\u1ea7n. C\u00f3 th\u1ec3, s\u1ebd kh\u00e1 d\u1ec5 d\u00e0ng khi gi\u1ea3 s\u1eed r\u1eb1ng t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n c\u1ee7a \u00f4ng l\u00e0 m\u1ed9t s\u1ef1 th\u1ea5t b\u1ea1i nh\u01b0ng, th\u1ef1c t\u1ebf, \u0111i\u1ec1u g\u00e2y ra r\u1eafc r\u1ed1i ch\u1ec9 l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c y\u1ebfu k\u00e9m.<\/p>\n

Thi tho\u1ea3ng, b\u1ea1n kh\u00f4ng c\u1ea7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra \u0111\u1ee7 c\u00e1c kho\u1ea3ng tr\u1eafng nh\u1eb1m x\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn thu\u1eadt v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i vi\u1ebft v\u1ec1 nh\u1eefng th\u1ee9 nh\u01b0 c\u00e1ch qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c \u01b0u ti\u00ean c\u1ee7a b\u1ea1n hay t\u1ea1i sao \u00f4m \u0111\u1ed3m nhi\u1ec1u vi\u1ec7c c\u00f9ng l\u00fac l\u00e0 chuy\u1ec7n hoang \u0111\u01b0\u1eddng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y v\u1ec1 b\u1ea3n ch\u1ea5t s\u1ebd kh\u00f4ng t\u1ea1o ra m\u1ed9t t\u1ea7m nh\u00ecn thay \u0111\u1ed5i th\u1ebf gi\u1edbi nh\u01b0ng n\u00f3 s\u1ebd gi\u00fap b\u1ea1n l\u00e0m r\u00f5 \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng c\u1ee7a m\u00ecnh \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi \u01b0\u1edbc m\u01a1 thay \u0111\u1ed5i th\u1ebf gi\u1edbi.<\/p>\n

Hay n\u00f3i c\u00e1ch kh\u00e1c, sau c\u00f9ng, b\u1ea1n c\u00f3 l\u1ebd kh\u00f4ng \u0111i sai \u0111\u01b0\u1eddng. \u0110\u00f3 ch\u1ec9 l\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u d\u00f2ng xo\u00e1y \u0111\u1ea7y b\u1ee5i b\u1ea9n b\u1ee7a v\u00e2y khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o nh\u00ecn r\u00f5 con \u0111\u01b0\u1eddng \u0111\u00f3. H\u00e3y x\u00e1c \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u00fang \u0111\u1eafn \u2013 “l\u00e0m s\u1ea1ch b\u1ee5i trong kh\u00f4ng kh\u00ed”<\/em> v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng t\u1ea7m nh\u00ecn, th\u01b0\u1eddng, t\u1ef1 n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t trong nh\u1eefng th\u1ee9 kh\u00f3 nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi \u0111\u00f3 l\u00e0 bi\u1ebft khi n\u00e0o c\u1ea7n ti\u1ebfp t\u1ee5c v\u00e0 khi n\u00e0o c\u1ea7n b\u1ecf qua th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 r\u1ebd sang m\u1ed9t h\u01b0\u1edbng kh\u00e1c.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40032"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40032"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40032\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}