{"id":40570,"date":"2023-12-10T02:09:05","date_gmt":"2023-12-10T02:09:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-yeu-cau-de-xay-dung-van-hoa-du-lieu-manh-me.html"},"modified":"2023-12-13T06:22:51","modified_gmt":"2023-12-13T06:22:51","slug":"5-yeu-cau-de-xay-dung-van-hoa-du-lieu-manh-me","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-yeu-cau-de-xay-dung-van-hoa-du-lieu-manh-me.html","title":{"rendered":"5 y\u00eau c\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd"},"content":{"rendered":"
\n

C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ec3 \u00fd nh\u01b0ng g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u \u0111ang ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1eef li\u1ec7u l\u1edbn (big data), v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n AI li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u doanh nghi\u1ec7p h\u1eb1ng n\u0103m v\u1eabn \u0111\u1ec1u \u0111\u1eb7n b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd \u0111ang c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh sang v\u0103n h\u00f3a d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u. Tuy nhi\u00ean, th\u1ed1ng k\u00ea cho th\u1ea5y ch\u1ec9 c\u00f3 kho\u1ea3ng m\u1ed9t ph\u1ea7n ba c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh d\u00e1m kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd \u0111\u00e3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00f4ng qu\u00e1 kh\u00f3 hi\u1ec3u, b\u1edfi tr\u00ean th\u1ef1c t\u1ebf m\u1ecdi s\u1ef1 thay \u0111\u1ed5i \u1edf quy m\u00f4 doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 th\u1eddi gian, c\u0169ng nh\u01b0 s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 \u0111\u1ed3ng b\u1ed9 c\u1ee7a to\u00e0n th\u1ec3 h\u1ec7 th\u1ed1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 v\u0103n h\u00f3a l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c ph\u1ee9c t\u1ea1p, v\u00e0 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang m\u1ed9t n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a th\u1ef1c s\u1ef1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ea1i c\u00e0ng ph\u1ea3i c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u00e0 quy\u1ebft t\u00e2m l\u00e2u d\u00e0i. Ch\u00fang ta h\u00e3y c\u00f9ng xem x\u00e9t \u0111\u1ebfn 5 kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u1ef1c s\u1ef1 l\u01b0u t\u00e2m n\u1ebfu mu\u1ed1n hi\u1ec7n th\u1ef1c h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh sang v\u0103n h\u00f3a d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u th\u1ef1c th\u1ee5.<\/p>\n

Trao quy\u1ec1n<\/strong><\/h2>\n

C\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc nh\u1eefng b\u01b0\u1edbc v\u1eefng ch\u1eafc tr\u00ean con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn m\u1ed9t n\u1ec1n v\u0103n h\u00f3a d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1ch trao quy\u1ec1n cho c\u00e1c b\u1ed9 ph\u1eadn, nh\u00f3m ph\u00e1t tri\u1ec3n trong c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm l\u1ea5y \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i m\u00e0 c\u00f2n l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho m\u1ecdi s\u1ef1 thay \u0111\u1ed5i. Nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng vi\u1ec7c trao th\u00eam quy\u1ec1n, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 san s\u1ebb b\u1edbt quy\u1ec1n h\u00e0nh cho nh\u00e2n vi\u00ean c\u00f3 \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn trong vi\u1ec7c l\u00e0m s\u00e2u s\u1eafc h\u01a1n tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n trong c\u00f4ng vi\u1ec7c m\u00e0 m\u00ecnh \u0111\u1ea3m tr\u00e1ch, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh trong v\u1ea5n \u0111\u1ec1 t\u01b0 duy \u0111\u1ed5i m\u1edbi.<\/p>\n

\"Trao<\/p>\n

Trao quy\u1ec1n \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c ph\u00e9p th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ef1 do, b\u1ea5t ch\u1ea5p vi\u1ec7c c\u00f3 th\u1ec3 g\u1eb7p th\u1ea5t b\u1ea1i nhi\u1ec1u l\u1ea7n – mi\u1ec5n l\u00e0 h\u1ecd ph\u1ea3i h\u1ecdc h\u1ecfi, \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c kinh nghi\u1ec7m t\u1eeb nh\u1eefng sai l\u1ea7m \u0111\u1ec3 qua \u0111\u00f3, \u0111\u00f3ng g\u00f3p cho c\u00f4ng ty c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi h\u01a1n trong t\u01b0\u01a1ng lai. M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Apple trong nhi\u1ec7m v\u1ee5 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh b\u1eb1ng c\u00e1ch t\u1ef1 t\u1ea1o cho m\u00ecnh m\u1ed9t l\u1ed1i \u0111i ri\u00eang, \u0111\u00f3 l\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u201c\u0111\u1ed9c quy\u1ec1n\u201d iOS. \u0110\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 th\u00e0nh c\u00f4ng cho iOS, Apple ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i sao cho ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, nh\u1eefng thay \u0111\u1ed5i nh\u01b0 v\u1eady \u0111\u00f2i h\u1ecfi ph\u1ea3i tr\u1ea3i qua qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, v\u00e0 l\u1eb7p l\u1ea1i. V\u1ec1 c\u01a1 b\u1ea3n, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i v\u00e0 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c t\u1eeb th\u1ea5t b\u1ea1i.<\/p>\n

M\u00f4i tr\u01b0\u1eddng<\/strong><\/h2>\n

Sau trao quy\u1ec1n s\u1ebd ph\u1ea3i l\u00e0 m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p. S\u1edf d\u0129 n\u00f3i nh\u01b0 v\u1eady l\u00e0 b\u1edfi m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u00f3 th\u1ec3 trao quy\u1ec1n cho c\u00e1c nh\u00f3m nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh trong vi\u1ec7c \u0111\u1ed5i m\u1edbi d\u1eef li\u1ec7u, nh\u01b0ng n\u1ebfu anh ta kh\u00f4ng th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t m\u00f4i tr\u01b0\u1eddng bao h\u00e0m t\u00ednh minh b\u1ea1ch v\u00e0 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn c\u0169ng nh\u01b0 chia s\u1ebb c\u00e1c s\u1ed1 li\u1ec7u to\u00e0n t\u1ed5 ch\u1ee9c tr\u00ean c\u01a1 s\u1edf \u0111\u1ecbnh k\u1ef3, nh\u1eefng n\u1ed7 l\u1ef1c \u201cng\u1edb ng\u1ea9n\u201d c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb s\u1ebd nhanh ch\u00f3ng \u0111i v\u00e0o ng\u00f5 c\u1ee5t.\"Trao<\/p>\n

\u00a0<\/div>\n

X\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u00f3 l\u1ee3i cho v\u0103n h\u00f3a d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c qu\u00e1 ph\u1ee9c t\u1ea1p, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh (channels) v\u00e0 c\u1eadp nh\u1eadt (updates). V\u00ed d\u1ee5 nh\u01b0 v\u1ec1 c\u00e1c k\u00eanh, b\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh Slack d\u00e0nh ri\u00eang cho d\u1eef li\u1ec7u. V\u1ec1 c\u01a1 b\u1ea3n, Slack l\u00e0 m\u1ed9t \u201cph\u00f2ng chat\u201d cho to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean trong c\u00f4ng ty v\u00e0 t\u1eeb \u0111\u00f3, n\u00f3 khuy\u1ebfn kh\u00edch c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 c\u1ed9ng t\u00e1c kh\u00f4ng ch\u00ednh th\u1ee9c xung quanh d\u1eef li\u1ec7u v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi. V\u1ec1 m\u1eb7t c\u1eadp nh\u1eadt, vi\u1ec7c chia s\u1ebb s\u1ed1 li\u1ec7u ch\u1ee7 ch\u1ed1t, h\u00e0ng \u0111\u1ea7u trong c\u00e1c cu\u1ed9c h\u1ecdp nh\u00f3m c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin c\u0169ng nh\u01b0 t\u1ea7m nh\u00ecn c\u1ea7n thi\u1ebft trong vi\u1ec7c suy x\u00e9t xem \u0111i\u1ec1u g\u00ec n\u00ean ho\u1eb7c kh\u00f4ng n\u00ean l\u00e0m. V\u00ed d\u1ee5, n\u1ebfu nh\u1eadn th\u1ea5y c\u00f3 s\u1ef1 gia t\u0103ng trong ch\u1ec9 s\u1ed1 \u0110i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT) \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0o tu\u1ea7n tr\u01b0\u1edbc, nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c nh\u00f3m c\u00f3 li\u00ean quan c\u1ea7n ph\u1ea3i th\u1ea3o lu\u1eadn v\u1ec1 n\u00f3 trong cu\u1ed9c h\u1ecdp h\u00e0ng tu\u1ea7n, xem x\u00e9t d\u1eef li\u1ec7u c\u01a1 b\u1ea3n v\u00e0 n\u1ed7 l\u1ef1c t\u00ecm m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi \u0111i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m n\u00ean s\u1ef1 thay \u0111\u1ed5i trong tu\u1ea7n \u0111\u00f3, x\u00e1c \u0111\u1ecbnh xem n\u00f3 b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t t\u00ednh n\u0103ng m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh hay m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1eeb \u0111\u00f3, \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n duy tr\u00ec ho\u1eb7c thay \u0111\u1ed5i sao cho h\u1ee3p l\u00fd.<\/p>\n

C\u00f4ng c\u1ee5<\/strong><\/h2>\n

T\u1ea5t nhi\u00ean m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd ph\u1ea3i li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn. Ch\u00eca kh\u00f3a trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n \u0111\u00f3 l\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng c\u00f4ng c\u1ee5 sao cho n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c b\u1ed9 ph\u1eadn trong to\u00e0n t\u1ed5 ch\u1ee9c t\u1eadn d\u1ee5ng nh\u1eb1m \u0111\u00fac r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng t\u00ecm hi\u1ec3u s\u00e2u s\u1eafc c\u1ee7a ri\u00eang m\u00ecnh, \u0111\u1ed3ng th\u1eddi gi\u00fap theo d\u00f5i h\u00e0nh vi s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

\"Trao<\/p>\n

Nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Amplitude v\u00e0 Mixpanel c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1c nh\u00f3m nh\u00e2n vi\u00ean nh\u00ecn ra h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn trong s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c m\u00e0 m\u00ecnh qu\u1ea3n l\u00fd, t\u1eeb \u0111\u00f3 r\u00fat kinh nghi\u1ec7m v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chu\u1ea9n x\u00e1c h\u01a1n. V\u00ed d\u1ee5: C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u00e2u thu\u1eabn, b\u1ea5t h\u1ee3p l\u00fd trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng mua b\u1ea3o hi\u1ec3m c\u0169ng nh\u01b0 h\u1ec7 th\u1ed1ng \u0111\u1ec7 tr\u00ecnh khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u00e2u thu\u1eabn trong m\u1ed7i quy tr\u00ecnh s\u1ebd gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e0 qu\u1ea3n l\u00fd trong vi\u1ec7c trao quy\u1ec1n cho c\u00e1c nh\u00f3m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, th\u00f4ng tin chi ti\u1ebft t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i l\u1ea1i chu tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 gi\u00fap c\u00e1c nh\u00f3m x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng m\u1edbi v\u1edbi hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

\u00a0<\/div>\n

Quy tr\u00ecnh<\/strong><\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 d\u00f9 l\u00e0 ph\u00f9 h\u1ee3p \u0111i ch\u0103ng n\u1eefa c\u0169ng ch\u1eb3ng th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfn xa m\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng quy tr\u00ecnh m\u1ea1nh m\u1ebd \u0111\u1ec3 r\u00e0ng bu\u1ed9c c\u0169ng nh\u01b0 li\u00ean k\u1ebft c\u00e1c ph\u1ea7n ph\u00f9 h\u1ee3p l\u1ea1i v\u1edbi nhau. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp v\u0103n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nh\u1eb1m c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c, vi\u1ec7c t\u1ea1o ra nh\u1eefng quy tr\u00ecnh cho ph\u00e9p c\u00e1c nh\u00f3m xem c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1eef li\u1ec7u h\u00e0nh vi g\u1eafn li\u1ec1n v\u1edbi nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. N\u00f3i c\u00e1ch kh\u00e1c, khi m\u1ed9t nh\u00f3m ph\u00e1t hi\u1ec7n ra nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb trong ph\u00e2n t\u00edch c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u00f3 th\u1ec3 b\u1ed5 sung nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f3 b\u1eb1ng nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 th\u00eam \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh h\u01a1n v\u1ec1 quy tr\u00ecnh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh t\u1eeb nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n th\u00f4ng qua c\u00e1c ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n

\"Trao<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty vi\u1ec5n th\u00f4ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0o cu\u1ed1i m\u1ed7i cu\u1ed9c tr\u00f2 chuy\u1ec7n d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, cho d\u00f9 qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c AI \u0111\u00e0m tho\u1ea1i, nh\u1eb1m thu nh\u1eadn ph\u1ea3n h\u1ed3i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Trong ph\u1ea7n ph\u1ea3n h\u1ed3i n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn nh\u1eefng b\u00ecnh lu\u1eadn nh\u01b0, \u201cPh\u1ea7n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u1eadt kh\u00f3 ch\u1ecbu. T\u00f4i \u0111\u00e3 kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm\u201d.<\/p>\n

V\u1edbi c\u00e1i nh\u00ecn s\u00e2u s\u1eafc nh\u01b0 v\u1eady, c\u00f4ng ty vi\u1ec5n th\u00f4ng c\u00f3 th\u1ec3 \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c quy tr\u00ecnh li\u00ean quan \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u1ec3 hi\u1ec7n s\u1ef1 th\u1ea5t v\u1ecdng, v\u00e0 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng n\u00ean danh s\u00e1ch ph\u00e2n t\u00edch. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u00e2u thu\u1eabn g\u1eb7p ph\u1ea3i \u0111\u1ed1i v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y, c\u00e1c b\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i gi\u00fap cho ph\u1ea7n h\u1ed7 tr\u1ee3 tr\u1edf n\u00ean tr\u1ef1c quan h\u01a1n, th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u phi\u00ean b\u1ea3n kh\u00e1c nhau v\u00e0 th\u1eadm ch\u00ed xem x\u00e9t c\u00e1c c\u00e1ch tr\u00ecnh b\u00e0y th\u00f4ng tin m\u1edbi.<\/p>\n

S\u1ed1 li\u1ec7u<\/strong><\/h2>\n

S\u1ed1 li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng trong vi\u1ec7c t\u1ea1o ra v\u0103n h\u00f3a d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd. C\u00e1c nh\u00f3m ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp xung quanh nh\u1eefng s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng v\u00e0 c\u01a1 h\u1ed9i c\u1ea3i ti\u1ebfn tr\u00ean c\u01a1 s\u1edf li\u00ean t\u1ee5c. H\u1ecd n\u00ean \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c s\u00e1ng ki\u1ebfn c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 \u0111i\u1ec3m s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng n\u00f3i chung. Trong khi \u0111\u00f3, c\u00e1c t\u1ed5 ch\u1ee9c c\u0169ng ph\u1ea3i s\u1eafp x\u1ebfp KPI sao cho ph\u00f9 h\u1ee3p v\u1edbi v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd doanh thu c\u0169ng nh\u01b0 c\u00e1c bi\u1ec7n ph\u00e1p xung quanh gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty du l\u1ecbch c\u00f3 th\u1ec3 mu\u1ed1n t\u1ea1o v\u00e0 c\u0103n ch\u1ec9nh KPI theo s\u1ed1 li\u1ec7u c\u1ee7a kh\u00e1ch du l\u1ecbch c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng m\u1ed7i tu\u1ea7n (WSTs), \u0111\u1ea1i di\u1ec7n cho nh\u1eefng t\u00ednh to\u00e1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng (doanh thu) trong \u0111\u00f3 kh\u00e1ch du l\u1ecbch c\u0169ng \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m (gi\u00e1 tr\u1ecb) m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c.<\/p>\n

\"Trao<\/p>\n

\u00a0<\/div>\n

Nh\u00ecn chung, n\u1ebfu c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh mu\u1ed1n nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00e0nh c\u00f4ng, h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n, v\u01b0\u1ee3t ra ngo\u00e0i ch\u00ednh c\u00e1c c\u00f4ng c\u1ee5 d\u1eef li\u1ec7u. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ed7 l\u1ef1c \u0111\u01a1n gi\u1ea3n, th\u1ebf nh\u01b0ng trong th\u1eddi \u0111\u1ea1i gi\u00e1n \u0111o\u1ea1n hi\u1ec7n nay, ch\u00fang r\u1ea5t c\u1ea7n thi\u1ebft – v\u00e0 r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 n\u1ed7 l\u1ef1c.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ec3 \u00fd nh\u01b0ng g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u \u0111ang ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1eef li\u1ec7u l\u1edbn (big data), v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n AI li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u doanh nghi\u1ec7p h\u1eb1ng n\u0103m v\u1eabn \u0111\u1ec1u \u0111\u1eb7n b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd \u0111ang c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh sang v\u0103n h\u00f3a d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u. Tuy nhi\u00ean, th\u1ed1ng k\u00ea cho th\u1ea5y ch\u1ec9 c\u00f3 kho\u1ea3ng m\u1ed9t ph\u1ea7n ba c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh d\u00e1m kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd \u0111\u00e3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40570"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40570"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40570\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}