Akio Morita, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1eadp \u0111o\u00e0n \u0111i\u1ec7n t\u1eed Sony, lu\u00f4n th\u00edch k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 chuy\u1ebfn \u0111i \u0111\u1ea7u ti\u00ean c\u1ee7a \u00f4ng t\u1edbi \u0110\u1ee9c n\u0103m 1953. Khi \u1ea5y, m\u1ed9t ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 \u0111\u00e3 vi\u1ebft l\u00ean m\u1ed9t chi\u1ebfc d\u00f9 nh\u1ecf x\u1ea5u x\u00ed \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng gi\u1ea5y, \u0111\u1eb7t v\u00e0o ly kem c\u1ee7a v\u1ecb ch\u1ee7 t\u1ecbch n\u00e0y v\u00e0 nh\u1ea1o b\u00e1ng r\u1eb1ng: \u201c\u0110\u00e2y ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a n\u01b0\u1edbc \u00f4ng \u0111\u1ea5y!\u201d.<\/p>\n
V\u00e0 gi\u1ed1ng nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ed3ng h\u01b0\u01a1ng kh\u00e1c trong th\u1eddi k\u00ec H\u1eadu chi\u1ebfn, \u00f4ng Morita c\u1ef1c k\u1ef3 x\u1ea5u h\u1ed5 khi danh ti\u1ebfng c\u1ee7a Nh\u1eadt B\u1ea3n b\u1ecb g\u1eafn v\u1edbi th\u1ee9 h\u00e0ng h\u00f3a t\u1ed3i t\u1ec7. \u0110\u1ed9ng l\u1ef1c \u0111\u00f3 \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c t\u00ecnh th\u1ebf v\u00e0 gi\u00fap Nh\u1eadt B\u1ea3n tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u khi Sony \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng Deming, m\u1ed9t gi\u1ea3i th\u01b0\u1edfng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean nh\u00e0 kinh doanh M\u1ef9 t\u00e0i ba c\u00f3 c\u00f4ng ki\u1ebfn thi\u1ebft n\u1ec1n c\u00f4ng nghi\u1ec7p. Tuy nhi\u00ean, danh ti\u1ebfng \u0111\u00f3 \u0111ang c\u00f3 nguy c\u01a1 b\u1ecb \u0111e d\u1ecda nghi\u00eam tr\u1ecdng.<\/p>\n
Toray Industries, m\u1ed9t t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u c\u1ee7a Nh\u1eadt B\u1ea3n trong l\u0129nh v\u1ef1c h\u00f3a ch\u1ea5t v\u00e0 d\u1ec7t may, tr\u1edf th\u00e0nh \u00f4ng l\u1edbn ti\u1ebfp theo th\u1eeba nh\u1eadn g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. M\u1ed9t chi nh\u00e1nh c\u1ee7a c\u00f4ng ty c\u00f4ng khai r\u1eb1ng h\u1ecd \u0111\u00e3 l\u00e0m gi\u1ea3 ch\u1ee9ng nh\u1eadn k\u1ef9 thu\u1eadt cho s\u1ea3n ph\u1ea9m d\u00e2y gia c\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m t\u0103ng \u0111\u1ed9 b\u1ec1n cho l\u1ed1p xe \u00f4 t\u00f4. Sadayuki Sakakibara, c\u1ef1u ch\u1ee7 t\u1ecbch Toray, n\u00f3i r\u1eb1ng \u00f4ng r\u1ea5t x\u1ea5u h\u1ed5 v\u00e0 \u00f4ng, \u0111\u1ea1i di\u1ec7n cho Keidanren, m\u1ed9t \u1ee6y ban kinh t\u1ebf l\u1edbn n\u01a1i \u00f4ng \u0111ang l\u00e0m ch\u1ee7 t\u1ecbch, c\u00fai \u0111\u1ea7u xin l\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
H\u00f4m 23 th\u00e1ng 11 v\u1eeba qua, Mitsubishi Materials \u0111\u00e3 ph\u1ea3i b\u1ebd b\u00e0ng th\u00fa nh\u1eadn v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c Nh\u1eadt B\u1ea3n, M\u1ef9, Trung Qu\u1ed1c, \u0110\u00e0i Loan r\u1eb1ng m\u1ed9t chi nh\u00e1nh c\u1ee7a c\u00f4ng ty c\u0169ng l\u00e0m gi\u1ea3 s\u1ed1 li\u1ec7u k\u1ef9 thu\u1eadt cho s\u1ea3n ph\u1ea9m nh\u00f4m \u0111\u01b0\u1ee3c d\u00f9ng trong s\u1ea3n xu\u1ea5t phi c\u01a1 v\u00e0 \u00f4 t\u00f4. V\u1ee5 vi\u1ec7c n\u00e0y khi\u1ebfn L\u1ef1c l\u01b0\u1ee3ng kh\u00f4ng qu\u00e2n Nh\u1eadt B\u1ea3n, m\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn c\u1ee7a Mitsubishi Materials, ph\u1ea3i ch\u1ecbu s\u1ef1 khi\u1ec3n tr\u00e1ch n\u1eb7ng n\u1ec1 c\u1ee7a B\u1ed9 tr\u01b0\u1edfng Qu\u1ed1c ph\u00f2ng Nh\u1eadt B\u1ea3n Itsunori Onodera.<\/p>\n
Kh\u01a1i m\u00e0o cho to\u00e0n b\u1ed9 scandal ch\u1ea5t l\u01b0\u1ee3ng l\u1edbn ch\u01b0a t\u1eebng th\u1ea5y t\u1ea1i Nh\u1eadt B\u1ea3n, Kobe Steel, t\u1eadp \u0111o\u00e0n th\u00e9p l\u1edbn th\u1ee9 3 t\u1ea1i x\u1ee9 s\u1edf Ph\u00f9 Tang, g\u1ea7n \u0111\u00e2y th\u1eeba nh\u1eadn h\u1ecd \u0111\u00e3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u201ckh\u00f4ng ph\u00f9 h\u1ee3p\u201d cho Boeing, Ford, Toyota\u2026C\u00f4ng ty \u0111\u00e3 l\u00e0m gi\u1ea3 s\u1ed1 li\u1ec7u v\u1ec1 kh\u1ea3 n\u0103ng ch\u1ecbu l\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m nh\u00f4m v\u00e0 \u0111\u1ed3ng sau \u0111\u00f3 b\u00e1n ch\u00fang cho h\u01a1n 500 \u0111\u1ed1i t\u00e1c tr\u00ean to\u00e0n c\u1ea7u. Hai h\u00e3ng \u00f4 t\u00f4 l\u1edbn c\u1ee7a Nh\u1eadt B\u1ea3n l\u00e0 Nissan v\u00e0 Subaru c\u0169ng \u0111\u1ec1u th\u1eeba nh\u1eadn d\u00ednh l\u00edu \u0111\u00ean vi\u1ec7c l\u00e0m gi\u1ea3 t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt.<\/p>\n
\u00d4ng Takeshi Miyao, m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c \u00f4 t\u00f4 cho bi\u1ebft, \u201cdanh ti\u1ebfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m Made-in-Japan \u0111\u00e3 gi\u00fap ch\u00fang ta th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1ebfp \u201cchi\u1ebfu tr\u00ean\u201d so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c, \u0110\u00e0i Loan v\u00e0 H\u00e0n Qu\u1ed1c\u201d. Hiroshige Seko, B\u1ed9 tr\u01b0\u1edfng Kinh t\u1ebf Nh\u1eadt B\u1ea3n n\u00f3i r\u1eb1ng nh\u1eefng v\u1ee5 vi\u1ec7c gi\u1ea3 m\u1ea1o s\u1ed1 li\u1ec7u n\u00e0y \u0111\u00e3 l\u00e0m \u201crung chuy\u1ec3n n\u1ec1n m\u00f3ng c\u1ee7a n\u1ec1n c\u00f4ng nghi\u1ec7p\u201d v\u00e0 y\u00eau c\u1ea7u Mitsubishi gi\u1ea3i th\u00edch t\u1ea1i sao ph\u1ea3i m\u1ea5t 6 th\u00e1ng h\u1ecd m\u1edbi c\u00f3 th\u1ec3 th\u1eeba nh\u1eadn h\u00e0nh vi sai tr\u00e1i n\u00e0y.<\/p>\n
V\u1eady c\u0103n nguy\u00ean th\u1ef1c s\u1ef1 khi\u1ebfn n\u1ec1n c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u1ee7a Nh\u1eadt B\u1ea3n rung chuy\u1ec3n l\u00e0 g\u00ec?<\/p>\n
Th\u1ef1c t\u1ebf, c\u00e1c chuy\u00ean gia trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 \u0111\u1ec1u ph\u00e0n n\u00e0n r\u1eb1ng t\u1ea5t c\u1ea3 v\u1ea5n \u0111\u1ec1 hi\u1ec7n nay c\u1ee7a ng\u00e0nh \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn c\u00e1c ti\u00eau chu\u1ea9n g\u1eaft gao qu\u00e1 m\u1ee9c c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1eeb \u0111\u1ea7u nh\u1eefng n\u0103m 1950 ho\u1eb7c b\u1edfi ch\u00ednh b\u1ea3n th\u00e2n nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 \u0111\u1eb7t ra y\u00eau c\u1ea7u qu\u00e1 cao cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n
R\u1ea5t nhi\u1ec1u ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ph\u1ea3i th\u1ec3 hi\u1ec7n th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i nh\u01b0ng m\u1ee9c gi\u00e1 v\u1eabn ph\u1ea3i c\u1ea1nh tranh h\u01a1n h\u1eb3n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c c\u00f9ng ng\u00e0nh b\u1ea5t ch\u1ea5p n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty. S\u1ef1 m\u1eabu thu\u1eabn n\u00e0y \u0111\u00e3 t\u1ea1o s\u1ee9c \u00e9p r\u1ea5t l\u1edbn l\u00ean ph\u00eda nh\u00e0 m\u00e1y khi\u1ebfn h\u1ecd ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u \u0111\u00f3.<\/p>\n
\u201cKhi \u201cKaizen\u201d (c\u1ea3i ti\u1ebfn v\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed) \u0111\u1ea1t \u0111\u1ebfn c\u1ef1c h\u1ea1n th\u00ec \u0111\u01b0\u01a1ng nhi\u00ean s\u1ebd d\u1eabn t\u1edbi vi\u1ec7c l\u00e0m gi\u1ea3 b\u00e1o c\u00e1o, c\u00e1c h\u00e0nh vi phi \u0111\u1ea1o \u0111\u1ee9c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c h\u00e0nh vi ph\u1ea1m t\u1ed9i.\u201d Alberto Moel, m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c robot gi\u00e3i b\u00e0y. V\u1ee5 tai ti\u1ebfng c\u1ee7a Nissan th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c quy cho Carlos Ghosn, c\u1ef1u ch\u1ee7 t\u1ecbch c\u00f4ng ty v\u1edbi nickname \u201cLe Cost Cutter\u201d (ng\u01b0\u1eddi chuy\u00ean c\u1eaft gi\u1ea3m chi ph\u00ed).<\/p>\n
C\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n m\u1ee9c \u0111\u1ed9 thi\u1ec7t h\u1ea1i c\u1ee7a ng\u00e0nh s\u1ea3n xu\u1ea5t Nh\u1eadt B\u1ea3n khi h\u1ea7u h\u1ebft c\u00e1c scandal ch\u1ea5t l\u01b0\u1ee3ng n\u00e0y ch\u1ec9 n\u1eb1m tr\u00ean gi\u1ea5y t\u1edd m\u00e0 kh\u00f4ng ph\u1ea3i do ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c t\u1ebf. V\u00ec v\u1eady, kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec m\u1ed9t cu\u1ed9c tri\u1ec7u h\u1ed3i s\u1ea3n ph\u1ea9m li\u00ean quan n\u00e0o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n
Th\u1ef1c t\u1ebf, Takata, nh\u00e0 s\u1ea3n xu\u1ea5t t\u00fai kh\u00ed l\u1ed7i, ch\u1ec9 b\u1ecb bu\u1ed9c r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng khi c\u00f4ng ty n\u00e0y b\u1ecb d\u00ednh v\u00e0o v\u1ee5 ki\u1ec7n t\u1ee5ng d\u00e0i h\u01a1i do li\u00ean quan \u0111\u1ebfn \u00edt nh\u1ea5t 18 v\u1ee5 tai n\u1ea1n ch\u1ebft ng\u01b0\u1eddi. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u tin r\u1eb1ng nh\u1eefng c\u00f4ng ty kh\u00e1c \u0111\u1ec1u s\u1ebd s\u1ed1ng s\u00f3t qua th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y. Toyota v\u1eabn l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi b\u1ea5t ch\u1ea5p vi\u1ec7c t\u1eebng tri\u1ec7u h\u1ed3i 9 tri\u1ec7u xe \u00f4 t\u00f4 do b\u00e0n \u0111\u1ea1p ga b\u1ecb l\u1ed7i.<\/p>\n
S\u1ebd ph\u1ea3i m\u1ea5t h\u00e0ng n\u0103m tr\u1eddi \u0111\u1ec3 t\u1ea5t c\u1ea3 nh\u1eefng s\u1ef1 vi\u1ec7c tr\u00ean l\u00f9i v\u00e0o qu\u00e1 kh\u1ee9. Tuy nhi\u00ean, cu\u1ed9c chi\u1ebfn c\u0103ng th\u1eb3ng d\u00e0i h\u01a1i trong kinh t\u1ebf h\u1ecdc gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed th\u00ec cho \u0111\u1ebfn nay, ng\u00e0nh s\u1ea3n xu\u1ea5t Nh\u1eadt B\u1ea3n n\u00f3i chung v\u00e0 th\u1ebf gi\u1edbi n\u00f3i ri\u00eang v\u1eabn ch\u01b0a th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi gi\u1ea3i ho\u00e0n h\u1ea3o.<\/p>\n","protected":false},"excerpt":{"rendered":"
Akio Morita, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1eadp \u0111o\u00e0n \u0111i\u1ec7n t\u1eed Sony, lu\u00f4n th\u00edch k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 chuy\u1ebfn \u0111i \u0111\u1ea7u ti\u00ean c\u1ee7a \u00f4ng t\u1edbi \u0110\u1ee9c n\u0103m 1953. Khi \u1ea5y, m\u1ed9t ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 \u0111\u00e3 vi\u1ebft l\u00ean m\u1ed9t chi\u1ebfc d\u00f9 nh\u1ecf x\u1ea5u x\u00ed \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng gi\u1ea5y, \u0111\u1eb7t v\u00e0o ly kem c\u1ee7a v\u1ecb ch\u1ee7 t\u1ecbch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4066"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4066"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4066\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}