{"id":40720,"date":"2023-12-10T02:14:36","date_gmt":"2023-12-10T02:14:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/13-tu-va-10-bi-kip-ban-hang-ma-dan-sales-nhat-dinh-phai-biet.html"},"modified":"2023-12-13T06:01:04","modified_gmt":"2023-12-13T06:01:04","slug":"13-tu-va-10-bi-kip-ban-hang-ma-dan-sales-nhat-dinh-phai-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/13-tu-va-10-bi-kip-ban-hang-ma-dan-sales-nhat-dinh-phai-biet.html","title":{"rendered":"13 t\u1eeb v\u00e0 10 b\u00ed k\u00edp b\u00e1n h\u00e0ng m\u00e0 d\u00e2n sales nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i bi\u1ebft"},"content":{"rendered":"
\n

B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u00e0 ch\u1eafc ch\u1eafn ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng li\u00ean quan<\/strong>. Theo nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb HubSpot, c\u00f3 nh\u1eefng t\u1eeb \u0111\u01a1n gi\u1ea3n m\u00e0 c\u00e1c nh\u00e2n vi\u00ean sale n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u01a1 h\u1ed9i t\u0103ng doanh s\u1ed1, ki\u1ebfm ti\u1ec1n nhi\u1ec1u h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng b\u00ed k\u00edp b\u00e1n h\u00e0ng ri\u00eang \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng si\u00eau \u0111\u1eb3ng. <\/span>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 13 t\u1eeb v\u00e0 10 b\u00ed k\u00edp b\u00e1n h\u00e0ng m\u00e0 d\u00e2n sales nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i bi\u1ebft \u0111\u1ec3 t\u0103ng doanh s\u1ed1 v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti<\/strong><\/span>\u1ec1n<\/strong>!<\/span><\/p>\n

\"Leonardo<\/span><\/span>Leonardo DiCaprio \u0111\u00f3ng vai Jordan Belfort trong b\u1ed9 phim “The Wolf of Wall Street” n\u0103m 2013. Ngu\u1ed3n \u1ea3nh: “The Wolf of Wall Street”\/Paramount Pictures<\/span><\/span><\/p>\n

Theo nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb HubSpot, c\u00f3 13 t\u1eeb\/c\u1ee5m t\u1eeb m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m kinh doanh c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng n\u1ebfu mu\u1ed1n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. V\u00e0 ch\u00fang l\u00e0: <\/span><\/strong><\/p>\n

1. “B\u1ea1n”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng t\u1eeb “b\u1ea1n<\/em>” \u0111\u1ec3 x\u01b0ng h\u00f4 khi\u1ebfn cho b\u00ean mua c\u1ea3m th\u1ea5y m\u00ecnh “\u0111\u1eb7c bi\u1ec7t<\/em>” h\u01a1n. V\u00ec v\u1eady, h\u00e3y nh\u1eafc \u0111\u1ebfn t\u1eeb n\u00e0y nhi\u1ec1u h\u01a1n n\u1ebfu c\u00f3 th\u1ec3. M\u1eadt \u0111\u1ed9 chu\u1ea9n m\u1ef1c l\u00e0 c\u1ee9 m\u1ed7i ph\u00fat nh\u1eafc \u0111\u1ebfn m\u1ed9t ch\u1eef \u201cb\u1ea1n<\/em>\u201d.<\/p>\n

2. “Gi\u00e1 tr\u1ecb”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

\u201cGi\u00e1 tr\u1ecb<\/em>\u201d. \u0110\u00e2y l\u00e0 t\u1eeb ch\u1eafc ch\u1eafn ph\u1ea3i d\u00f9ng khi ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea7n gi\u1ea3i th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Theo chuy\u00ean gia Collen Francis<\/strong> cho hay: \u201cKh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1eb7c t\u00ednh hay l\u1ee3i \u00edch, h\u1ecd ch\u1ec9 quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch ri\u00eang c\u1ee7a h\u1ecd<\/em>\u201d. V\u00ec v\u1eady, h\u00e3y gi\u1ea3i th\u00edch \u201cgi\u00e1 tr\u1ecb<\/em>\u201d th\u1ef1c s\u1ef1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/span><\/p>\n

3. “V\u00e0”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

T\u1eeb “v\u00e0<\/em>” mang t\u00ednh bao h\u00e0m h\u01a1n t\u1eeb “nh\u01b0ng<\/em>“. Tr\u00ean th\u1ef1c t\u1ebf, t\u1eeb “nh\u01b0ng<\/em>” t\u1ea1o c\u1ea3m gi\u00e1c nh\u01b0 ki\u1ec3u b\u1ea1n \u0111ang s\u1eafp s\u1eeda n\u00f3i \u0111i\u1ec1u g\u00ec \u0111\u00f3 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng g\u00ec m\u00e0 h\u1ecd mu\u1ed1n nghe.<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 v\u00ed d\u1ee5 c\u1ee7a nh\u00e0 hu\u1ea5n luy\u1ec7n b\u00e1n h\u00e0ng Seamus Brown<\/strong>, \u00e1p d\u1ee5ng t\u1eeb \u201cv\u00e0<\/em>\u201d thay cho t\u1eeb \u201cnh\u01b0ng<\/em>\u201d:<\/p>\n

\n

“T\u00f4i th\u1ea5y ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 50.000 USD th\u00f4i, v\u00e0 h\u00e3y \u0111\u1ec3 t\u00f4i n\u00f3i cho b\u1ea1n bi\u1ebft l\u00fd do v\u00ec sao h\u1ec7 th\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i l\u1ea1i c\u00f3 gi\u00e1 \u0111\u1ebfn 100.000 USD\u201d.<\/em><\/p>\n

“T\u00f4i th\u1ea5y ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 50.000 USD th\u00f4i, nh\u01b0ng h\u00e3y \u0111\u1ec3 t\u00f4i n\u00f3i cho b\u1ea1n bi\u1ebft l\u00fd do v\u00ec sao h\u1ec7 th\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i c\u00f3 gi\u00e1 \u0111\u1ebfn 100.000 USD<\/em>\u201d.<\/p>\n<\/div>\n

\u00a0<\/div>\n

B\u1ea1n \u0111\u00e3 th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t ch\u01b0a?<\/p>\n

4. “L\u00e0m”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

T\u1eeb “l\u00e0m<\/em>” nghe hay h\u01a1n t\u1eeb “th\u1eed” v\u00ec n\u00f3 t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c ng\u01b0\u1eddi b\u00e1n c\u00f3 n\u0103ng l\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady. Thay v\u00ec n\u00f3i “T\u00f4i s\u1ebd th\u1eed…<\/em>“, h\u00e3y n\u00f3i “Nh\u1eefng g\u00ec t\u00f4i l\u00e0m s\u1ebd…<\/em>“<\/p>\n

5. “Ho\u1eb7c”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

T\u1eeb “ho\u1eb7c<\/em>” gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng, nh\u1edd th\u1ebf s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi t\u00edch c\u1ef1c t\u1eeb h\u1ecd. Ai l\u1ea1i kh\u00f4ng mu\u1ed1n c\u00f3 th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn c\u01a1 ch\u1ee9?<\/p>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p \u0111\u00f4i ho\u1eb7c g\u1ea5p ba kh\u1ea3 n\u0103ng ng\u01b0\u1eddi b\u00e1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i g\u1eadt \u0111\u1ea7u. V\u00ec th\u1ebf, \u0111\u1eebng ch\u1ec9 g\u1ee3i \u00fd ng\u01b0\u1eddi mua k\u00fd h\u1ee3p \u0111\u1ed3ng, h\u00e3y b\u00e0y ra tr\u01b0\u1edbc m\u1eb7t h\u1ecd h\u1ee3p \u0111\u1ed3ng A, B ho\u1eb7c C.<\/p>\n

6. “Ch\u00fang ta c\u00f3 n\u00ean\u2026?”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00ean g\u1ee3i \u00fd cho kh\u00e1ch h\u00e0ng ch\u1ee9 \u0111\u1eebng y\u00eau c\u1ea7u h\u1ecd ph\u1ea3i l\u00e0m g\u00ec, v\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00f4ng ai mu\u1ed1n nghe c\u1ea3. H\u00e3y bi\u1ebfn c\u00e1c g\u1ee3i \u00fd th\u00e0nh c\u00e1c c\u00e2u h\u1ecfi l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hay \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

7. “\u0110\u1ed3ng thu\u1eadn”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00ean c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ban l\u00e3nh \u0111\u1ea1o v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c b\u01b0\u1edbc b\u00e1n h\u00e0ng ti\u1ebfp theo. V\u00ec th\u1ebf, h\u00e3y c\u1ed1 g\u1eafng gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a h\u1ecd.<\/p>\n

Theo cu\u1ed1n “The Challenger Sale<\/em>” c\u00f3 vi\u1ebft: “S\u1ef1 \u1ee7ng h\u1ed9 r\u1ed9ng r\u00e3i l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao t\u00ecm ki\u1ebfm<\/em>“.<\/p>\n

8. “T\u01b0\u1edfng t\u01b0\u1ee3ng”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

\u00a0<\/div>\n

T\u1eeb \u201ct\u01b0\u1edfng t\u01b0\u1ee3ng<\/em>\u201d cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c nghe v\u1ec1 nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m mang l\u1ea1i cho h\u1ecd, m\u00e0 c\u00f2n h\u00ecnh dung \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean quan c\u1ee7a ch\u00ednh h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

K\u1ec3 chuy\u1ec7n l\u00e0 chi\u1ebfn thu\u1eadt h\u1eefu \u00edch, song \u0111\u1eebng ch\u1ec9 k\u1ec3 kh\u00f4ng th\u00f4i. H\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt ch\u00ednh trong c\u00e2u chuy\u1ec7n, \u0111\u1ec3 h\u1ecd t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i \u00edch h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/p>\n

9. “Nh\u00ecn; Cho xem; Nghe; \u0110\u1ed1i m\u1eb7t”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u1eeb, m\u00e0 l\u00e0 c\u00e1c ng\u00f4n ng\u1eef \u0111\u00e1nh th\u1ee9c gi\u00e1c quan gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef c\u1ee5 th\u1ec3 kh\u01a1i g\u1ee3i c\u00e1c gi\u00e1c quan \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

10. “T\u00ean kh\u00e1ch h\u00e0ng”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

G\u1ecdi kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean th\u00e2n m\u1eadt g\u1ea7n nh\u01b0 l\u00e0 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n trong ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng. C\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u1eeb \u201cb\u1ea1n<\/em>\u201d, h\u00e3y s\u1eed d\u1ee5ng t\u00ean g\u1ecdi ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u1eb1ng nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n n\u00f3i l\u00e0 d\u00e0nh ri\u00eang cho h\u1ecd. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng t\u1eadp trung, th\u1eadm ch\u00ed th\u00edch ng\u01b0\u1eddi b\u00e1n h\u01a1n.<\/p>\n

11. “T\u1eeb ng\u1eef m\u1ea1nh”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/p>\n

\u201cT\u1eeb ng\u1eef m\u1ea1nh<\/em>\u201d l\u00e0 nh\u00f3m t\u1eeb c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y x\u00fac c\u1ea3m m\u1ea1nh m\u1ebd, cu\u1ed1n h\u00fat. Ch\u1eb3ng h\u1ea1n nh\u01b0: chi\u1ebfn th\u1eafng, tuy\u1ec7t v\u1eddi, tuy\u1ec7t \u0111\u1eb9p, t\u00e1o b\u1ea1o, hy v\u1ecdng, ni\u1ec1m tin, c\u1ea3m k\u00edch, vui s\u01b0\u1edbng\u2026<\/span><\/p>\n

12. “B\u1edfi v\u00ec”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

H\u00e3y th\u1eed h\u00ecnh dung t\u00ecnh hu\u1ed1ng n\u00e0y \u0111\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9:<\/p>\n

\n

C\u00f3 hai ng\u01b0\u1eddi \u0111\u1ecbnh chen l\u00ean tr\u01b0\u1edbc b\u1ea1n trong l\u00fac \u0111ang x\u1ebfp h\u00e0ng.<\/p>\n

M\u1ed9t ng\u01b0\u1eddi n\u00f3i: \u201cB\u1ea1n c\u00f3 th\u1ec3 cho t\u00f4i l\u00ean tr\u01b0\u1edbc \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em>\u201d<\/p>\n

Ng\u01b0\u1eddi kia n\u00f3i: \u201cB\u1ea1n c\u00f3 th\u1ec3 cho t\u00f4i l\u00ean tr\u01b0\u1edbc \u0111\u01b0\u1ee3c kh\u00f4ng, v\u00ec t\u00f4i b\u1ecb mu\u1ed9n gi\u1edd l\u00e0m m\u1ea5t r\u1ed3i?<\/em>\u201d.<\/p>\n<\/div>\n

B\u1ea1n \u0111\u00e3 th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t ch\u01b0a?<\/p>\n

\u0110\u00f3 l\u00e0 v\u00ec khi \u0111\u01b0\u1ee3c nghe l\u00fd do l\u00fac n\u00e0o c\u0169ng t\u1ed1t h\u01a1n. Theo nghi\u00ean c\u1ee9u c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard, ng\u01b0\u1eddi ta c\u00f3 th\u00eam 20% kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n \u0111i\u1ec1u b\u1ea1n ng\u1ecf \u00fd n\u1ebfu b\u1ea1n \u0111\u01b0a ra l\u00fd do.<\/p>\n

13. “C\u01a1 h\u1ed9i”<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: HubSpot<\/span><\/p>\n

Ai c\u0169ng mu\u1ed1n t\u00ecm ra c\u00e1ch kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea3n th\u00e2n. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 bi\u1ebft h\u1ecd g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u00e0 vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u00eau l\u1ea1i v\u1ea5n \u0111\u1ec1. H\u00e3y th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n th\u1ea5y c\u00f3 c\u01a1 h\u1ed9i gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c gi\u00fap th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o.<\/p>\n

\u00a0<\/div>\n

Gi\u00e1m \u0111\u1ed1c kinh doanh HubSpot – Dan Tyre<\/strong> c\u00f3 ph\u01b0\u01a1ng ch\u00e2m: \u201cTh\u00e0nh c\u00f4ng trong kinh doanh 90% l\u00e0 tinh th\u1ea7n<\/em>\u201d. Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng c\u00f3 chia s\u1ebb 10 \u0111i\u1ec3m t\u1ed1t sau:<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Feuillet et al.\/The Lancet<\/span><\/p>\n

H\u1ecd lu\u00f4n tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Flickr Creative Commons \/ Highland<\/span><\/p>\n

H\u1ecd \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>. H\u1ecd kh\u00f4ng ch\u1ec9 bi\u1ebft th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Jacob Lund \/ Shutterstock.com<\/span><\/p>\n

H\u1ecd mu\u1ed1n gi\u00e0nh “chi\u1ebfn th\u1eafng”<\/strong>. \u0110\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u1ee3i \u00edch v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ee9ng \u0111\u1ea7u \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Reuters Pictures \/ Kim Kyung Hoon<\/span><\/p>\n

H\u1ecd ki\u00ean c\u01b0\u1eddng<\/strong>. Ngay c\u1ea3 khi nh\u1eefng ng\u01b0\u1eddi l\u00e0m tr\u01b0\u1edbc h\u1ecd \u0111\u1ec1u g\u1eb7p th\u1ea5t b\u1ea1i th\u00ec h\u1ecd c\u0169ng kh\u00f4ng c\u1ea3m th\u1ea5y l\u0103n t\u0103n v\u00e0 m\u1ea5t t\u1ef1 tin.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Strelka Institute for Media, Architecture and Design\/Flickr<\/span><\/p>\n

H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1ea1c quan<\/strong>. H\u1ecd ch\u1eafc ch\u1eafn r\u1eb1ng th\u1ecfa thu\u1eadn \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c k\u00fd k\u1ebft v\u00e0 ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: AP Photo<\/span><\/p>\n

\u00a0<\/div>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng lu\u00f4n t\u00ecm th\u1ea5y s\u1ef1 h\u00e0i l\u00f2ng \u1edf kh\u00e1ch h\u00e0ng sau khi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd th\u1eadm ch\u00ed c\u00f2n nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng v\u00e0 lu\u00f4n l\u1ea5y \u0111\u00f3 l\u00e0m \u0111\u1ed9ng l\u1ef1c cho m\u00ecnh. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong cu\u1ed9c s\u1ed1ng, b\u1ea1n ph\u1ea3i lu\u00f4n \u0111\u1ecbnh h\u00ecnh th\u1eadt r\u00f5 m\u1ecdi th\u1ee9 m\u00e0 m\u00ecnh mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. D\u00f9 b\u1ea1n kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi nh\u1ea5t, h\u00e3y c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n

H\u1ecd lu\u00f4n t\u1eadp trung<\/strong>. H\u1ecd bi\u1ebft nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3 v\u00e0 kh\u00f4ng \u0111i sai \u0111\u01b0\u1eddng b\u1edfi c\u00e1c nhi\u1ec7m v\u1ee5 m\u00e0 h\u1ecd \u0111\u01b0a ra.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Daniel Goodman \/ Business Insider<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng kh\u00f3 nh\u1ea5t m\u00e0 d\u00e2n sales ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u0111\u00f3 l\u00e0 th\u01b0\u1eddng xuy\u00ean b\u1ecb t\u1eeb ch\u1ed1i. Tuy nhi\u00ean, \u0111\u1eebng th\u1ea5y th\u1ebf m\u00e0 bu\u1ed3n, h\u00e3y ti\u1ebfp t\u1ee5c ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc. Khi 100 c\u00e1nh c\u1eeda \u0111\u00f3ng s\u1eadp tr\u01b0\u1edbc m\u1eb7t b\u1ea1n, h\u00e3y ng\u1ea9ng cao \u0111\u1ea7u, m\u1ec9m c\u01b0\u1eddi th\u1eadt t\u01b0\u01a1i v\u00e0 \u0111i g\u00f5 ti\u1ebfp c\u00e1nh c\u1eeda th\u1ee9 101 nh\u01b0 l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/p>\n

N\u1ebfu kh\u00e1ch h\u00e0ng n\u00f3i “kh\u00f4ng<\/em>” v\u1edbi b\u1ea1n \u1edf l\u1ea7n \u0111\u1ea7u, c\u00f3 th\u1ec3 l\u00e0 do h\u1ecd ch\u01b0a c\u00e2n nh\u1eafc k\u1ef9. H\u00e3y th\u1eed ti\u1ebfp c\u1eadn h\u1ecd l\u1ea7n th\u1ee9 2, l\u1ea7n th\u1ee9 3… \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1eebng bao gi\u1edd nghi ng\u1edd b\u1ea3n th\u00e2n. B\u1ea1n ph\u1ea3i bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng l\u00e0 ng\u01b0\u1eddi l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c m\u00e0 k\u1ebb th\u1ea5t b\u1ea1i \u0111\u00e3 t\u1eeb b\u1ecf tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

H\u1ecd c\u00f3 \u0111am m\u00ea v\u00e0 y\u00eau th\u00edch nh\u1eefng g\u00ec h\u1ecd l\u00e0m.<\/strong><\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Shutterstock<\/span><\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng hay ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i th\u1ef1c s\u1ef1 \u0111am m\u00ea v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd l\u00e0m ra. \u0110\u1eebng c\u1ed1 b\u00e1n m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 ch\u1ec9 v\u00ec ti\u1ec1n. H\u00e3y t\u00ecm ra ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 t\u1ef1 h\u1ecfi “V\u00ec sao b\u1ea1n th\u00edch s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 b\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c n\u00e0y k\u1ec3 c\u1ea3 khi kh\u00f4ng c\u00f3 ti\u1ec1n kh\u00f4ng?<\/em>“. \u0110am m\u00ea s\u1ebd gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua m\u1ecdi tr\u1edf ng\u1ea1i \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n

L\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3<\/strong>. Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 b\u1eadc th\u1ea7y v\u1ec1 l\u1ecbch tr\u00ecnh l\u00e0m vi\u1ec7c, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi n\u0103ng su\u1ea5t t\u1ed1i \u0111a trong c\u00f4ng vi\u1ec7c.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: knyazevfoto \/ Shutterstock.com<\/span><\/p>\n

L\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9<\/strong>. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng hay ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n s\u1eb5n s\u00e0ng c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7, h\u1ecd lu\u00f4n khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea5t c\u1ee9 khi n\u00e0o c\u0169ng c\u00f3 s\u1eb5n h\u00e0ng n\u1ebfu kh\u00e1ch c\u1ea7n.<\/p>\n

\"LeonardoNgu\u1ed3n \u1ea3nh: Hero Images \/ Getty Images<\/span><\/p>\n

: H\u00e3y d\u00e0nh 15 ph\u00fat \u0111\u1ec3 h\u1ecdc 7 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi b\u1ea1n!<\/p>\n

Ch\u00fac c\u00e1c b\u1ea1n vui v\u1ebb!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“T\u00f4i th\u1ea5y ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 50.000 USD th\u00f4i, v\u00e0 h\u00e3y \u0111\u1ec3 t\u00f4i n\u00f3i cho b\u1ea1n bi\u1ebft l\u00fd do v\u00ec sao h\u1ec7 th\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i l\u1ea1i c\u00f3 gi\u00e1 \u0111\u1ebfn 100.000 USD\u201d.<\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40720"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40720"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40720\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}