{"id":40880,"date":"2023-12-10T02:21:00","date_gmt":"2023-12-10T02:21:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-chung-chi-online-marketing-tao-suc-hut-cho-ho-so-xin-viec.html"},"modified":"2023-12-13T05:36:30","modified_gmt":"2023-12-13T05:36:30","slug":"nhung-chung-chi-online-marketing-tao-suc-hut-cho-ho-so-xin-viec","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-chung-chi-online-marketing-tao-suc-hut-cho-ho-so-xin-viec.html","title":{"rendered":"Nh\u1eefng ch\u1ee9ng ch\u1ec9 online marketing t\u1ea1o s\u1ee9c h\u00fat cho h\u1ed3 s\u01a1 xin vi\u1ec7c"},"content":{"rendered":"
\n

\u0110\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn h\u01a1n cho h\u1ed3 s\u01a1 xin vi\u1ec7c, ngo\u00e0i b\u1eb1ng c\u1ea5p chuy\u00ean m\u00f4n th\u00ec vi\u1ec7c s\u1edf h\u1eefu nh\u1eefng ch\u1ee9ng ch\u1ec9 li\u00ean quan l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n n\u00ean c\u00f3. Nh\u1eefng ch\u1ee9ng ch\u1ec9 \u0111\u00f3 s\u1ebd l\u00e0m s\u00e1ng h\u1ed3 s\u01a1 v\u00e0 khi\u1ebfn c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u00fa \u00fd h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng ch\u1ec9nh ch\u1ec9 \u0111\u01b0\u1ee3c c\u1ea5p t\u1eeb nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 uy t\u00edn. V\u1edbi nh\u1eefng ai h\u1ecdc Marketing Online th\u00ec nh\u1eefng ch\u1ee9ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn ng\u00e0nh l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. Trong s\u1ed1 \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn 3 c\u00e1i t\u00ean nh\u01b0 Google Adwords, Google Analytics v\u00e0 Inbound Marketing.<\/p>\n

1. Ch\u1ee9ng ch\u1ec9 Google Adwords c\u1ee7a Google:<\/h2>\n

Google Adwords l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o ph\u00e1t tri\u1ec3n nh\u1ea5t c\u1ee7a Google, khi c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh website, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn qua Google ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c.<\/p>\n

B\u01b0\u1edbc 1:<\/h3>\n

Tr\u01b0\u1edbc h\u1ebft b\u1ea1n h\u00e3y truy c\u1eadp theo link \u0111\u01b0\u1edbi \u0111\u1ec3 \u0111\u0103ng k\u00fd th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a Google, nh\u1eadn quy\u1ec1n truy c\u1eadp c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Google.<\/p>\n

T\u1ea1i giao di\u1ec7n ch\u00ednh, ch\u00fang ta s\u1ebd nh\u1ea5n ch\u1ecdn v\u00e0o m\u1ee5c Join in<\/strong>.<\/p>\n

\"Google<\/p>\n

B\u01b0\u1edbc 2:<\/h3>\n

C\u00f4ng vi\u1ec7c ti\u1ebfp theo c\u1ee7a b\u1ea1n \u0111\u00f3 l\u00e0 ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc y\u00eau c\u1ea7u th\u00f4ng tin c\u1ee7a Google<\/strong> v\u00e0 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn giao di\u1ec7n m\u1edbi. T\u1ea1i menu b\u00ean tr\u00e1i m\u1ee5c Certifications<\/strong>, ch\u1ecdn Adwords<\/strong>.<\/p>\n

\"Google<\/p>\n

B\u01b0\u1edbc 3:<\/h3>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ee9ng ch\u1ec9 Google Adwords, ng\u01b0\u1eddi h\u1ecdc c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh \u0111\u1ee7 2 b\u00e0i ki\u1ec3m tra v\u1edbi 80%<\/strong>. \u1ede \u0111\u00e2y s\u1ebd g\u1ed3m 6 b\u00e0i thi kh\u00e1c nhau, \u1edf t\u1eebng b\u00e0i thi s\u1ebd c\u00f3 nh\u1eefng th\u00f4ng tin chi ti\u1ebft. Ch\u00fang ta ch\u1ec9 c\u1ea7n di chu\u1ed9t v\u00e0o c\u00e1c b\u00e0i thi \u0111\u1ec3 bi\u1ebft th\u00f4ng tin. Ch\u1eb3ng h\u1ea1n v\u1edbi b\u00e0i thi AdWords Fundamentals, nh\u1ea5n ch\u1ecdn Exam Details<\/strong>.<\/p>\n

\"Google<\/p>\n

Ch\u00fang ta s\u1ebd nh\u00ecn th\u1ea5y c\u00e1c t\u00e0i li\u1ec7u \u00f4n thi \u1edf ph\u1ea7n Exam study guide<\/strong>. Vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u00f3 l\u00e0 \u00f4n thi v\u00e0 n\u1ebfu \u0111\u00e3 ch\u1eafc ch\u1eafn v\u1ec1 ki\u1ebfn th\u1ee9c th\u00ec c\u00f3 th\u1ec3 tham gia b\u00e0i test \u0111\u1ec3 l\u1ea5y ch\u1ee9ng ch\u1ec9.<\/p>\n

\"Google<\/p>\n

2. Ch\u1ee9ng ch\u1ec9 Google Analytics:<\/h2>\n

Google Analytics l\u00e0 trang web d\u00f9ng \u0111\u1ec3 qu\u1ea3n l\u00fd, ph\u00e2n t\u00edch l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web c\u1ee7a \u00f4ng l\u1edbn Google.<\/p>\n

B\u01b0\u1edbc 1:<\/h3>\n

Ch\u00fang ta c\u0169ng c\u1ea7n ph\u1ea3i tr\u1edf th\u00e0nh Partner c\u1ee7a Google nh\u01b0 v\u1edbi Google Adwords theo \u0111\u01b0\u1eddng link t\u01b0\u01a1ng t\u1ef1:<\/p>\n

\u00a0<\/div>\n

C\u0169ng nh\u1ea5n Join in<\/strong> \u0111\u1ec3 tham gia v\u00e0 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n c\u00e1c thao t\u00e1c \u0111i\u1ec1n th\u00f4ng tin \u0111\u01b0\u1ee3c Google y\u00eau c\u1ea7u. Sau \u0111\u00f3 \u1edf giao di\u1ec7n Partners, ph\u1ea7n Certificate<\/strong> b\u1ea1n s\u1ebd ch\u1ecdn Analytics<\/strong>.<\/p>\n

\"Google<\/p>\n

B\u01b0\u1edbc 2:<\/h3>\n

Ti\u1ebfp \u0111\u1ebfn ch\u00fang ta s\u1ebd th\u1ea5y nh\u1eefng th\u00f4ng tin v\u1ec1 b\u00e0i thi cho Google Analytics<\/strong>, g\u1ed3m 90 ph\u00fat v\u1edbi 70 c\u00e2u h\u1ecfi v\u00e0 b\u1ea1n c\u1ea7n ho\u00e0n th\u00e0nh 80% b\u00e0i ki\u1ec3m tra th\u00ec s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ee9ng ch\u1ec9.<\/p>\n

\"Google<\/p>\n

\u1ede ph\u1ea7n Exam study guide<\/strong> c\u0169ng s\u1ebd l\u00e0 nh\u1eefng t\u00e0i li\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 \u00f4n thi Google Analytics.<\/p>\n

\"Google<\/p>\n

3. Ch\u1ee9ng ch\u1ec9 Inbound Marketing t\u1eeb HubSpot:<\/h2>\n

Inbound Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef marketing m\u1edbi n\u1ed5i t\u1eeb n\u0103m 2006 v\u00e0 v\u1eabn c\u00f2n ph\u00e1t tri\u1ec3n \u0111\u1ebfn ng\u00e0y h\u00f4m nay. Inbound Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 cho vi\u1ec7c kinh doanh tr\u1ef1c tuy\u1ebfn, c\u0169ng gi\u1ed1ng nh\u01b0 Google Adwords.<\/p>\n

B\u01b0\u1edbc 1:<\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n h\u1ecdc h\u00e3y truy c\u1eadp theo \u0111\u01b0\u1eddng link d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 truy c\u1eadp v\u00e0o kh\u00f3a h\u1ecdc c\u1ee7a Inbound Marketing.<\/p>\n

Ti\u1ebfp \u0111\u1ebfn \u1edf giao di\u1ec7n ch\u00ednh n\u00e0y, m\u1ee5c Inbound Certification<\/strong> b\u1ea1n ch\u1ecdn Get Certified<\/strong>.<\/p>\n

\"Google<\/p>\n

\u00a0<\/div>\n

B\u01b0\u1edbc 2:<\/h3>\n

\u1ede giao di\u1ec7n n\u00e0y ng\u01b0\u1eddi h\u1ecdc c\u1ea7n ph\u1ea3i nh\u1eadp c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd kh\u00f3a h\u1ecdc Inbound Marketing<\/strong>. T\u00edch ch\u1ecdn v\u00e0o \u00f4 I agree to the HubSpot Terms of Service<\/strong>, r\u1ed3i nh\u1ea5n Submit<\/strong>.<\/p>\n

\"Google<\/p>\n

B\u01b0\u1edbc 3:<\/h3>\n

Khi ho\u00e0n th\u00e0nh xong ph\u1ea7n th\u00f4ng tin, \u1edf giao di\u1ec7n n\u00e0y s\u1ebd c\u00f3 5 kh\u00f3a h\u1ecdc, ch\u1eb3ng h\u1ea1n b\u1ea1n h\u00e3y nh\u1ea5p ch\u1ecdn v\u00e0o kh\u00f3a h\u1ecdc c\u01a1 b\u1ea3n v\u1ec1 Inbound v\u00e0 nh\u1ea5n Start course<\/strong>.<\/p>\n

\"Google<\/p>\n

B\u01b0\u1edbc 3:<\/h3>\n

\u1ede t\u1eebng kh\u00f3a h\u1ecdc s\u1ebd c\u00f3 video h\u01b0\u1edbng d\u1eabn, \u1edf b\u00ean tr\u00e1i giao di\u1ec7n s\u1ebd l\u00e0 danh s\u00e1ch c\u00e1c b\u00e0i h\u1ecdc<\/strong>.<\/p>\n

\"Google<\/p>\n

\u1ede m\u1ed7i b\u00e0i h\u1ecdc s\u1ebd c\u00f3 s\u1ed1 l\u01b0\u1ee3ng video kh\u00e1c nhau \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 theo d\u00f5i, c\u0169ng nh\u01b0 c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c cho m\u00ecnh. Video c\u0169ng s\u1ebd k\u00e8m theo ph\u1ea7n ph\u1ee5 \u0111\u1ec1 ri\u00eang \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 theo d\u00f5i. Khi \u0111\u00e3 ho\u00e0n th\u00e0nh xong b\u00e0i h\u1ecdc nh\u1ea5n n\u00fat Take the test<\/strong> \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u00e0i ki\u1ec3m tra.<\/p>\n

\"Google<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 3 ch\u1ee9ng ch\u1ec9 kh\u00f3a h\u1ecdc Marketing Online g\u1ed3m Google Adwords, Google Analytics v\u00e0 Inbound Marketing. Hy v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n s\u1ebd c\u00f3 th\u00eam nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft cho l\u0129nh v\u1ef1c online marketing cho m\u00ecnh.<\/p>\n

\u00a0<\/div>\n

Ch\u00fac c\u00e1c b\u1ea1n ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc th\u00e0nh c\u00f4ng!<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn h\u01a1n cho h\u1ed3 s\u01a1 xin vi\u1ec7c, ngo\u00e0i b\u1eb1ng c\u1ea5p chuy\u00ean m\u00f4n th\u00ec vi\u1ec7c s\u1edf h\u1eefu nh\u1eefng ch\u1ee9ng ch\u1ec9 li\u00ean quan l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n n\u00ean c\u00f3. Nh\u1eefng ch\u1ee9ng ch\u1ec9 \u0111\u00f3 s\u1ebd l\u00e0m s\u00e1ng h\u1ed3 s\u01a1 v\u00e0 khi\u1ebfn c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u00fa \u00fd h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng ch\u1ec9nh ch\u1ec9 \u0111\u01b0\u1ee3c c\u1ea5p t\u1eeb nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 uy t\u00edn. V\u1edbi nh\u1eefng ai h\u1ecdc Marketing Online th\u00ec nh\u1eefng ch\u1ee9ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn ng\u00e0nh l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. Trong s\u1ed1 \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn 3 c\u00e1i t\u00ean nh\u01b0 Google Adwords, Google Analytics v\u00e0 Inbound Marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40880"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40880"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40880\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}