{"id":40886,"date":"2023-12-10T02:21:14","date_gmt":"2023-12-10T02:21:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/10-cuon-sach-thay-doi-cuoc-doi-duoc-cac-doanh-nhan-toan-cau-khuyen-doc.html"},"modified":"2023-12-13T05:35:14","modified_gmt":"2023-12-13T05:35:14","slug":"10-cuon-sach-thay-doi-cuoc-doi-duoc-cac-doanh-nhan-toan-cau-khuyen-doc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-cuon-sach-thay-doi-cuoc-doi-duoc-cac-doanh-nhan-toan-cau-khuyen-doc.html","title":{"rendered":"10 cu\u1ed1n s\u00e1ch “thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi” \u0111\u01b0\u1ee3c c\u00e1c doanh nh\u00e2n to\u00e0n c\u1ea7u khuy\u00ean \u0111\u1ecdc"},"content":{"rendered":"
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B\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch c\u00f4ng vi\u1ec7c kinh doanh v\u00e0 lu\u00f4n khao kh\u00e1t th\u00e0nh c\u00f4ng? V\u1eady nh\u1eefng quy\u1ec3n s\u00e1ch hay “l\u00e0m thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi<\/em>” \u0111\u01b0\u1ee3c c\u00e1c doanh nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi khuy\u00ean \u0111\u1ecdc l\u00e0 d\u00e0nh cho b\u1ea1n. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u1ea3m h\u1ee9ng, r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc hay t\u1eeb th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a nh\u1eefng th\u00e0nh c\u00f4ng. S\u00e1ch c\u00f3 s\u1ee9c m\u1ea1nh gi\u00fap m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n. M\u1ed9t cu\u1ed1n s\u00e1ch t\u1ed1t c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i c\u1ea3 cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n. V\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng gi\u00e1 tr\u1ecb qua 10 t\u1ef1a s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb b\u1edfi c\u00e1c doanh nh\u00e2n to\u00e0n c\u1ea7u<\/strong> d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

1. The One Thing (\u0110i\u1ec1u \u00fd ngh\u0129a nh\u1ea5t trong t\u1eebng kho\u1ea3nh kh\u1eafc cu\u1ed9c \u0111\u1eddi) – Gary KMasterskillsr v\u00e0 Jay Papasan<\/span><\/h2>\n

\"10<\/p>\n

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“Nh\u1eefng ng\u01b0\u1eddi t\u1eadp trung v\u00e0o m\u1ed9t vi\u1ec7c t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd th\u0103ng ti\u1ebfn trong th\u1ebf gi\u1edbi n\u00e0y<\/em>” – Og Mandio.<\/p>\n<\/blockquote>\n

Cu\u1ed1n s\u00e1ch “The One Thing<\/em>” n\u00e0y \u0111\u1ee9ng th\u1ee9 nh\u1ea5t tr\u00ean Wall Street, New York Times v\u00e0 USA Today, do v\u1eady h\u1ee9a h\u1eb9n n\u00f3 s\u1ebd l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t hay v\u00e0 gi\u00e1 tr\u1ecb. Ch\u1ec9 ra nh\u1eefng g\u00ec quan tr\u1ecdng v\u00e0 c\u1ea7n t\u1eadp trung n\u0103ng l\u01b0\u1ee3ng cho ph\u00f9 h\u1ee3p. Khi b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o kinh doanh, kh\u1edfi \u0111\u1ed9ng m\u1ed9t doanh nghi\u1ec7p hay l\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch gi\u00e1 tr\u1ecb \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n theo d\u00f5i. “The One Thing<\/em>” l\u00e0 ho\u00e0n h\u1ea3o trong vi\u1ec7c cho ph\u00e9p b\u1ea1n \u0111\u1eb7t ra ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 gi\u00fap b\u1ea1n l\u00e0m m\u1ecdi vi\u1ec7c trong m\u1ed1i li\u00ean quan tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng nh\u1ea5t hay c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ea5t, h\u1ecd \u0111\u1ec1u t\u1eadp trung k\u1ef9 v\u00e0o m\u1ed9t th\u1ee9. Steve Jobs<\/strong>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp h\u00e3ng Apple, m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 l\u1ee3i nhu\u1eadn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn “t\u1eadp trung v\u00e0o m\u1ed9t \u0111i\u1ec1u<\/em>” l\u00e0 vi\u1ec7c quan tr\u1ecdng nh\u1ea5t.<\/p>\n

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Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 m\u1ed9t “th\u1ee9 tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ecdc kh\u00f4ng ch\u1ec9 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n cho b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau n\u00e0o b\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c trong cu\u1ed9c s\u1ed1ng<\/em>“.<\/p>\n<\/blockquote>\n

V\u1edbi h\u00e0ng lo\u1ea1t v\u1ea5n \u0111\u1ec1 di\u1ec5n ra trong ng\u00e0y, s\u1ed1 l\u01b0\u1ee3ng email, tin nh\u1eafn v\u0103n b\u1ea3n v\u00e0 c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i l\u00e0m b\u1ea1n ph\u00e2n t\u00e1n, r\u1ea5t kh\u00f3 t\u1eadp trung theo d\u00f5i nh\u1eefng vi\u1ec7c m\u00e0 m\u00ecnh th\u1ef1c s\u1ef1 m\u00ecnh quan t\u00e2m. Khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn v\u1edbi \u00edt c\u0103ng th\u1eb3ng h\u01a1n, c\u00f3 th\u1ec3 v\u1ea1ch ra k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng v\u1edbi b\u1ea3n th\u00e2n.<\/p>\n

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Trong s\u00e1ch c\u00f3 tr\u00edch d\u1eabn: “K\u1ebft qu\u1ea3 ‘b\u1ea5t th\u01b0\u1eddng’ \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd t\u1eadp trung v\u00e0 th\u1eddi gian. T\u1eadp trung th\u1eddi gian v\u00e0o m\u1ed9t \u0111i\u1ec1u c\u00f3 \u00fd ngh\u0129a h\u01a1n l\u00e0 d\u00e0nh th\u1eddi gian \u0111i t\u1eeb vi\u1ec7c n\u00e0y sang vi\u1ec7c kh\u00e1c<\/em>“.<\/p>\n<\/blockquote>\n

H\u00e3y t\u1ef1 v\u1ea1ch ra nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n l\u00e0m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong cu\u1ed9c s\u1ed1ng nh\u00e9!<\/p>\n

2. The Magic of Thinking Big (D\u00e1m ngh\u0129 l\u1edbn) – David J. Schwartz<\/span><\/h2>\n

\"10<\/p>\n

\u00a0<\/div>\n
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“H\u00e3y tin r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 b\u1ea1n s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c<\/em>“.<\/p>\n<\/blockquote>\n

N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m nhi\u1ec1u vi\u1ec7c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n th\u00ec b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch suy ngh\u0129 \u0111\u00fang.<\/p>\n

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Trong s\u00e1ch c\u00f3 tr\u00edch d\u1eabn: “Qu\u00e1 tr\u00ecnh l\u1ecbch s\u1eed sau l\u1ecbch s\u1eed \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng k\u00edch c\u1ee1 t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng, k\u00edch c\u1ee1 t\u00e0i kho\u1ea3n h\u1ea1nh ph\u00fac v\u00e0 k\u00edch c\u1ee1 t\u00e0i kho\u1ea3n h\u00e0i l\u00f2ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi nh\u00ecn chung l\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o k\u00edch c\u1ee1 suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3. C\u00f3 ph\u00e9p k\u1ef3 di\u1ec7u trong suy ngh\u0129 l\u1edbn<\/em>“.<\/p>\n<\/blockquote>\n

B\u1eaft \u0111\u1ea7u kh\u1edfi \u0111\u1ed9ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 r\u1ea5t nhi\u1ec1u vi\u1ec7c \u0111\u1ec3 n\u00f3i \u00edt nh\u1ea5t l\u00e0 vi\u1ec7c h\u00ecnh dung n\u00f3 c\u00f3 th\u1ec3 \u0111i bao xa, ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn bao nhi\u00eau ng\u01b0\u1eddi, \u0111i\u1ec1u \u0111\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o suy ngh\u0129 c\u1ee7a b\u1ea1n. S\u1ee9c m\u1ea1nh v\u00e0 ni\u1ec1m tin th\u1ef1c s\u1ef1 v\u00e0o m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 s\u1ebd k\u00edch ho\u1ea1t n\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n trong c\u00f4ng vi\u1ec7c khi tr\u1ea3i qua kh\u00f3 kh\u0103n v\u00e0 tr\u1edf ng\u1ea1i.<\/p>\n

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“Ni\u1ec1m tin v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n c\u01a1 b\u1ea3n, ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng.<\/em>“<\/p>\n<\/blockquote>\n

Khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch suy ngh\u0129 \u0111\u1ec3 tr\u1ea3i qua nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n v\u00e0 t\u00ecm th\u1ea5y \u0111i\u1ec1u t\u00edch c\u1ef1c. B\u1ea1n c\u0169ng s\u1ebd hi\u1ec3u r\u1eb1ng kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi th\u00f4ng minh hay t\u00e0i n\u0103ng nh\u1ea5t m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn.<\/p>\n

3. The Alchemist (Nh\u00e0 gi\u1ea3 kim) – Paulo Coelho<\/span><\/h2>\n

\"10<\/p>\n

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“\u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 bi\u1ebfn gi\u1ea5c m\u01a1 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, khi\u1ebfn cu\u1ed9c s\u1ed1ng th\u00fa v\u1ecb h\u01a1n<\/em>.”<\/p>\n<\/blockquote>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng gi\u00fap c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt trong doanh nghi\u1ec7p, nh\u01b0ng n\u00f3 s\u1ebd l\u00e0m cho b\u1ea1n t\u1ef1 tin r\u1eb1ng m\u00ecnh \u0111ang \u0111i \u0111\u00fang \u0111\u01b0\u1eddng.<\/p>\n

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Spencer Johnson – t\u00e1c gi\u1ea3 \u0111\u00e1nh gi\u00e1 cao cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 n\u00f3i: “Ch\u00fang ta c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a ng\u01b0\u1eddi thi\u00ean t\u00e0i v\u00e0o vi\u1ec7c kinh doanh c\u1ee7a ch\u00ednh doanh nghi\u1ec7p m\u00ecnh<\/em>“.<\/p>\n<\/blockquote>\n

\u00a0<\/div>\n

Khi c\u00f3 \u0111am m\u00ea v\u00e0 nhi\u1ec7t huy\u1ebft ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng. M\u1ed7i ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u1ec1u c\u00f3 nh\u1eefng t\u00e0i n\u0103ng, \u0111i\u1ec3m m\u1ea1nh v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau, n\u00f3 l\u00e0 th\u1ee9 \u0111\u1ec3 theo \u0111u\u1ed5i v\u00e0 c\u0169ng l\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c s\u1ed1ng. Trong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang \u0111i v\u00e0 l\u00e0m \u0111\u00fang m\u1ecdi th\u1ee9 trong cu\u1ed9c s\u1ed1ng. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n x\u00e1c nh\u1eadn r\u00f5 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f2n l\u00e0 c\u1ea3m h\u1ee9ng \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai.<\/p>\n

4. The Blue Ocean Strategy (Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh) – W. Chan Kim<\/span><\/h2>\n

\"10<\/p>\n

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“Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh th\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ty tho\u00e1t ra kh\u1ecfi \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf trong cu\u1ed9c thi \u0111\u1eabm m\u00e1u b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi \u00edt c\u1ea1nh tranh hay n\u01a1i ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/em>“<\/p>\n<\/blockquote>\n

\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch hay d\u00e0nh cho b\u1ea5t c\u1ee9 ai kh\u00f4ng mu\u1ed1n \u0111i v\u00e0o \u0111\u1ea1i d\u01b0\u01a1ng v\u00e0o trong \u0111\u1ea1i d\u01b0\u01a1ng m\u00e1u \u0111\u1ecf c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

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“M\u1ed9t cu\u1ed1n s\u00e1ch th\u00e1ch th\u1ee9c t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i t\u00ecm m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/em>“.<\/p>\n<\/blockquote>\n

B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u00edt c\u1ea1nh tranh, ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh. Trong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m th\u1ebf n\u00e0o t\u1ea1o ra n\u01a1i ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n t\u1eeb nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Cu\u1ed1n s\u00e1ch “Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh” s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch kh\u00e1c, l\u00e0m cho n\u00f3 th\u00eam h\u1ea5p d\u1eabn, \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o c\u00f3.<\/p>\n

5. Conscious Capitalism (Ni\u1ec1m tin c\u1ee7a nh\u00e0 t\u01b0 b\u1ea3n) – John Mackey & Raj Sisodia<\/span><\/h2>\n

\"10<\/p>\n

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“Cu\u1ed9c h\u00e0nh tr\u00ecnh d\u00e0i nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i tr\u1ea3i qua l\u00e0 kho\u1ea3ng c\u00e1ch 18inch gi\u1eefa \u0111\u1ea7u v\u00e0 tr\u00e1i tim c\u1ee7a h\u1ecd<\/em>.”<\/p>\n<\/blockquote>\n

\u00a0<\/div>\n

M\u1ed9t cu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 gi\u00e1 tr\u1ecb, m\u1ee5c \u0111\u00edch, l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd. Trong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00f4ng c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e1ng khen ng\u1ee3i, ch\u1ec9 c\u1ea7n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n. V\u1edbi nh\u1eefng l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng v\u00e0 l\u00e0m g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n v\u0129 \u0111\u1ea1i, h\u00e3y t\u00ecm hi\u1ec3u c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft n\u1ed1i nhu c\u1ea7u x\u00e3 h\u1ed9i v\u1edbi ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea1n.<\/p>\n

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“Conscious Capitalism<\/em>” l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 tri\u1ebft l\u00fd trong kinh doanh: “Kinh doanh kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb, m\u00e0 kinh doanh ch\u00ednh l\u00e0 \u0111\u1ea1o \u0111\u1ee9c v\u00ec n\u00f3 \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean trao \u0111\u1ed5i t\u1ef1 nguy\u1ec7n, cao qu\u00fd v\u00ec n\u00f3 c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a ch\u00fang ta, v\u00e0 n\u00f3 l\u00e0 anh h\u00f9ng b\u1edfi v\u00ec n\u00f3 gi\u00fap con ng\u01b0\u1eddi tho\u00e1t kh\u1ecfi \u0111\u00f3i ngh\u00e8o v\u00e0 t\u1ea1o ra s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng<\/em>“.<\/p>\n<\/blockquote>\n

6. Thrive (B\u01b0\u1edbc t\u1edbi th\u1ecbnh v\u01b0\u1ee3ng) – Arianna Huffington<\/span><\/h2>\n

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“T\u1eadp trung tr\u00ed tu\u1ec7 v\u00e0 tr\u1ef1c gi\u00e1c b\u00ean trong c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecdc h\u1ecfi, ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n<\/em>“.<\/p>\n<\/blockquote>\n

Thrive<\/strong> – \u0111\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng t\u1eeb vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ec1n l\u1ef1c ti\u00eau bi\u1ec3u v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 theo \u0111u\u1ed5i \u01b0\u1edbc m\u01a1, s\u1edf th\u00edch v\u00e0 ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea3n th\u00e2n. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n theo c\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p, r\u1ed3i nh\u1eadn ra h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Sau khi b\u1ecb s\u1ee5p \u0111\u1ed5 v\u00ec ki\u1ec7t s\u1ee9c, t\u00e1c gi\u1ea3 \u0111\u00e3 h\u1ecfi nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1eddi gian, \u01b0u ti\u00ean nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

7. Contagious (Hi\u1ec7u \u1ee9ng lan truy\u1ec1n) – Jonah Bergerontagious<\/span><\/h2>\n

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T\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i v\u1ec1 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c, t\u1ea1i sao m\u1ecdi th\u1ee9 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 t\u1ea1i sao m\u1ed9t s\u1ed1 th\u1ee9 l\u1ea1i lan truy\u1ec1n \u0111i nh\u01b0 virus. Ph\u1ea7n gi\u00e1 tr\u1ecb nh\u1ea5t l\u00e0 cu\u1ed1n s\u00e1ch kh\u00f4ng \u0111\u00e1nh \u0111\u1ed3ng h\u1ecd d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o. T\u00e1c gi\u1ea3 vi\u1ebft v\u1ec1 c\u00e1ch m\u00e0 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c lan truy\u1ec1n b\u1eb1ng truy\u1ec1n mi\u1ec7ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i s\u1ebd \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u1edbi nghi\u00ean c\u1ee9u th\u1ed1ng k\u00ea v\u1ec1 c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf trong cu\u1ed9c s\u1ed1ng, c\u00f3 th\u1ec3 “l\u00e2y nhi\u1ec5m” s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1c v\u1ec1 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n t\u1eeb \u0111\u00f3.<\/p>\n

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“Jonah Berger bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 nh\u1eefng g\u00ec l\u00e0m cho th\u00f4ng tin ‘\u0111i virus’ h\u01a1n b\u1ea5t c\u1ee9 ai tr\u00ean th\u1ebf gi\u1edbi.<\/em>” – Daniel Gilbert.<\/p>\n<\/blockquote>\n

\u00a0<\/div>\n

8. Finding Your Way in a Wild New World c\u1ee7a Martha Beck<\/span><\/h2>\n

\"10<\/p>\n

Forbes b\u00ecnh ch\u1ecdn “Finding Your Way in a Wild New World<\/em>” l\u00e0 m\u1ed9t trong n\u0103m cu\u1ed1n s\u00e1ch m\u00e0 doanh nh\u00e2n n\u00ean \u0111\u1ecdc. N\u1ebfu b\u1ea1n \u0111ang kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ho\u1eb7c b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m g\u00ec, n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ho\u00e0n h\u1ea3o. V\u1edbi m\u1ed9t s\u1ef1 k\u00eau g\u1ecdi cao h\u01a1n v\u00e0 mong mu\u1ed1n t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec \u00fd ngh\u0129a \u0111\u1ec3 l\u00e0m v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n, cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap b\u1ea1n “t\u00ecm th\u1ea5y m\u1ed9t con \u0111\u01b0\u1eddng nh\u1ecf \u0111\u1ec3 kh\u00e1m ph\u00e1, quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n: c\u00e1c ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m l\u00e0 kh\u00e1m ph\u00e1 m\u1ed9t th\u1ebf gi\u1edbi hoang d\u00e3 v\u00e0 cu\u1ed9c s\u1ed1ng qu\u00fd gi\u00e1<\/em> “.<\/p>\n

9. Enchantment (M\u00ea ho\u1eb7c) – Guy Kawasaki<\/span><\/h2>\n

\"10<\/p>\n

Cu\u1ed1n s\u00e1ch “Enchantment<\/em>” d\u1eabn d\u1eaft b\u1ea1n v\u00e0o cu\u1ed9c h\u00e0nh tr\u00ecnh \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00ecnh c\u1ea3m, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Cu\u1ed1n s\u00e1ch n\u00e0y d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00e1i nh\u00ecn t\u00edch c\u1ef1c ch\u1ee9 kh\u00f4ng ti\u00eau c\u1ef1c v\u1ec1 cu\u1ed9c s\u1ed1ng, \u0111em \u0111\u1ebfn cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t m\u1ee5c ti\u00eau – s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, m\u1ed9t t\u1ed5 ch\u1ee9c hay \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u00f3 – l\u00e0m cho th\u1ebf gi\u1edbi n\u00e0y tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n. B\u1edfi h\u1ecd nghi\u1ec7m ra r\u1eb1ng trong th\u1ebf gi\u1edbi ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng th\u1ec3 d\u00f9ng nh\u1eefng m\u1ed1i quan h\u1ec7 x\u00e3 giao ch\u00f3ng v\u00e1nh, h\u1eddi h\u1ee3t v\u00e0 t\u1ea1m b\u1ee3 \u0111\u01b0\u1ee3c.<\/p>\n

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“Enchantment c\u00f3 th\u1ec3 x\u1ea3y ra trong m\u1ed9t giao d\u1ecbch b\u00e1n l\u1ebb, m\u1ed9t cu\u1ed9c \u0111\u00e0m ph\u00e1n c\u00f4ng ty c\u1ea5p cao, ho\u1eb7c m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt Facebook. V\u00e0 khi th\u1ef1c hi\u1ec7n \u0111\u00fang, n\u00f3 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh h\u01a1n thuy\u1ebft ph\u1ee5c truy\u1ec1n th\u1ed1ng, s\u1ef1 \u1ea3nh h\u01b0\u1edfng, ho\u1eb7c c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb<\/em>.”<\/p>\n<\/blockquote>\n

10. Crush It! (\u0110am m\u00ea kh\u00e1m ph\u00e1) – Gary Vaynerchuk<\/span><\/h2>\n

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Nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn Gary l\u00e0 m\u1ed9t trong nh\u1eefng di\u1ec5n gi\u1ea3 ch\u1ee7 ch\u1ed1t \u1edf M\u1ef9 c\u0169ng nh\u01b0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n h\u00ecnh, nguy\u00ean nh\u00e2n gi\u00fap \u00f4ng c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u01b0 ng\u00e0y h\u00f4m nay l\u00e0 do s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch th\u1ef1c ti\u1ec5n v\u1edbi ni\u1ec1m \u0111am m\u00ea v\u00e0 thi\u00ean h\u01b0\u1edbng. \u0110\u1ec3 gi\u00fap cho nh\u1eefng b\u1ea1n tr\u1ebb kh\u00e1c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong cu\u1ed9c s\u1ed1ng, cu\u1ed1n s\u00e1ch “Crush It! – \u0110am m\u00ea kh\u00e1m ph\u00e1<\/em>” s\u1ebd l\u00e0 t\u00e0i li\u1ec7u h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n hi\u1ec3u v\u00e0 khai th\u00e1c trong kinh doanh v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n

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Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 “b\u1ea3n h\u01b0\u1edbng d\u1eabn vi\u1ebft tay cu\u1ed1i c\u00f9ng cho kinh doanh hi\u1ec7n \u0111\u1ea1i’<\/em>‘.<\/p>\n<\/blockquote>\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, t\u00e1c gi\u1ea3 Gary m\u00f4 t\u1ea3 th\u00e0nh c\u00f4ng d\u1ef1a tr\u00ean h\u1ea1nh ph\u00fac ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u00ean thu nh\u1eadp c\u1ee7a b\u1ea1n. C\u00f3 \u0111am m\u00ea l\u00e0 c\u00f3 t\u1ea5t c\u1ea3. H\u00e3y ki\u00ean nh\u1eabn th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc m\u1ed9t, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n trong t\u01b0\u01a1ng lai!<\/p>\n

\u00a0<\/p>\n

Ch\u00fac c\u00e1c b\u1ea1n vui v\u1ebb!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch c\u00f4ng vi\u1ec7c kinh doanh v\u00e0 lu\u00f4n khao kh\u00e1t th\u00e0nh c\u00f4ng? V\u1eady nh\u1eefng quy\u1ec3n s\u00e1ch hay “l\u00e0m thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi<\/em>” \u0111\u01b0\u1ee3c c\u00e1c doanh nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi khuy\u00ean \u0111\u1ecdc l\u00e0 d\u00e0nh cho b\u1ea1n. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u1ea3m h\u1ee9ng, r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc hay t\u1eeb th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a nh\u1eefng th\u00e0nh c\u00f4ng. S\u00e1ch c\u00f3 s\u1ee9c m\u1ea1nh gi\u00fap m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n. M\u1ed9t cu\u1ed1n s\u00e1ch t\u1ed1t c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i c\u1ea3 cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n. V\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng gi\u00e1 tr\u1ecb qua 10 t\u1ef1a s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb b\u1edfi c\u00e1c doanh nh\u00e2n to\u00e0n c\u1ea7u<\/strong> d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40886"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40886"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40886\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}