{"id":40900,"date":"2023-12-10T02:21:53","date_gmt":"2023-12-10T02:21:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-sai-lam-co-ban-ve-marketing-nhat-dinh-ban-phai-tranh.html"},"modified":"2023-12-13T05:33:25","modified_gmt":"2023-12-13T05:33:25","slug":"5-sai-lam-co-ban-ve-marketing-nhat-dinh-ban-phai-tranh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-sai-lam-co-ban-ve-marketing-nhat-dinh-ban-phai-tranh.html","title":{"rendered":"5 sai l\u1ea7m c\u01a1 b\u1ea3n v\u1ec1 Marketing nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i tr\u00e1nh"},"content":{"rendered":"
\n

Khi n\u00f3i \u0111\u1ebfn Martketing, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 marketing ho\u1eb7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 marketer th\u00e0nh c\u00f4ng. Ch\u00fang ta \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 \u0111i theo nh\u1eefng con \u0111\u01b0\u1eddng d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng s\u1eb5n t\u1eeb tr\u01b0\u1edbc. V\u1eady t\u1ea1i sao ch\u00fang ta kh\u00f4ng th\u1eafc m\u1eafc v\u1ec1 nh\u1eefng l\u1ed7i sai c\u01a1 b\u1ea3n trong marketing<\/strong>? Kh\u00f4ng ai c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 marketer t\u00e0i ba ho\u1eb7c v\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c kinh doanh n\u00e0o n\u1ebfu h\u1ecd kh\u00f4ng ch\u1ecbu h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m. B\u1edfi v\u1eady \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n \u0111\u00fang v\u1edbi d\u00e2n marketing, tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi marketer t\u00e0i gi\u1ecfi h\u1ecd \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ebb th\u1ea5t b\u1ea1i.<\/span><\/p>\n

\"Martketing\"<\/p>\n

C\u00f3 m\u1ed9t l\u1ea7n, t\u00f4i c\u00f3 c\u01a1 h\u1ed9i ph\u1ecfng v\u1ea5n m\u1ed9t doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t. T\u00f4i \u0111\u00e3 h\u1ecfi anh ta v\u1ec1 nh\u1eefng m\u1ed1c s\u00e1ng ch\u00f3i trong s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a \u00f4ng. \u00d4ng ta ch\u1ec9 n\u00f3i v\u1edbi t\u00f4i m\u1ed9t \u0111i\u1ec1u duy nh\u1ea5t: “Ch\u00ednh nh\u1eefng sai l\u1ea7m \u0111\u00e3 gi\u00fap t\u00f4i tr\u1edf n\u00ean ho\u00e0n h\u1ea3o h\u01a1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn<\/em>“. Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, ch\u00fang ta th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng kinh nghi\u1ec7m<\/strong> c\u00f3 \u0111\u01b0\u1ee3c \u1edf t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1eb5n c\u00f3, b\u1ea5t ch\u1ea5p vi\u1ec7c ch\u00fang c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m marketing c\u1ee7a ch\u00fang ta hay kh\u00f4ng.<\/p>\n

H\u00f4m nay, t\u00f4i s\u1ebd n\u00f3i cho b\u1ea1n bi\u1ebft v\u1ec1 5 sai l\u1ea7m t\u1ec7 h\u1ea1i trong marketing<\/strong>, \u0111i\u1ec1u khi\u1ebfn cho c\u00e1c n\u1ed7 l\u1ef1c trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n th\u1ea5t b\u1ea1i.<\/p>\n

1. X\u00e1c \u0111\u1ecbnh sai kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

\"Martketing\"<\/p>\n

\u0110\u00e2y l\u00e0 sai l\u1ea7m v\u00f4 c\u00f9ng l\u1edbn trong l\u0129nh v\u1ef1c marketing. Marketing kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n mang truy\u1ec1n b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra kh\u1eafp th\u1ebf gi\u1edbi. M\u1ed9t nh\u00e0 marketer gi\u1ecfi l\u00e0 ng\u01b0\u1eddi s\u1ebd d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u<\/strong> th\u1eadt s\u00e2u, k\u1ef9 c\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 \u0111\u1ed9 bao ph\u1ee7 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn \u0111\u01b0\u1ee3c. C\u00f3 bao gi\u1edd b\u1ea1n t\u1eebng ngh\u0129 r\u1eb1ng t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Apple, Microsoft, Facebook, … l\u1ea1i r\u1ea5t th\u00e0nh c\u00f4ng hay ch\u01b0a? T\u00f4i bi\u1ebft ch\u1eafc ch\u1eafn r\u1eb1ng ch\u00fang ta kh\u00f4ng bao gi\u1edd ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y. Nh\u01b0ng h\u00e3y \u0111\u1ec3 t\u00f4i cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u n\u00e0y: h\u1ecd th\u00e0nh c\u00f4ng l\u00e0 v\u00ec h\u1ecd c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch ho\u00e0n h\u1ea3o<\/strong> v\u00e0 h\u1ecd bi\u1ebft r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean ho\u00e0n h\u1ea3o chuy\u00ean c\u00f4ng vi\u1ec7c ph\u00e2n t\u00edch nh\u1eefng th\u00f3i quen v\u1ec1 m\u1eb7t nh\u00e2n kh\u1ea9u h\u1ecdc nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi c\u1ee7a ch\u00fang ta hi\u1ec7n nay.<\/p>\n

Marketing kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea1o ra n\u00e9t kh\u00e1c bi\u1ec7t<\/strong> trong m\u1ed9t cu\u1ed1n t\u1ea1p ch\u00ed, nh\u1eefng trang web h\u00e0ng \u0111\u1ea7u hay c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1o ra. N\u00f3 g\u1ed3m c\u00f3 m\u1ed9t chu k\u1ef3 ho\u1ea1t \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. C\u0169ng gi\u1ed1ng nh\u01b0 H\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m (System Development Life Cycle – SDLC), ti\u1ebfp th\u1ecb c\u0169ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 v\u1eady. N\u1ebfu mu\u1ed1n l\u00e0m cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng th\u00ec ch\u1eafc ch\u1eafc ph\u1ea3i nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m. Vi\u1ec7c l\u1ef1a ch\u1ecdn sai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n th\u1ea5t b\u1ea1i.<\/p>\n

\u00a0<\/div>\n

2. S\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch qu\u00e1 nhi\u1ec1u v\u00e0 t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng qu\u00e1 th\u1ea5p<\/h2>\n

\"Martketing\"<\/p>\n

T\u00f4i nh\u1eadn ra r\u1eb1ng c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p (startup) \u0111\u1ec1u d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c marketing lan truy\u1ec1n \u0111\u1ec3 t\u0103ng n\u0103ng l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i. Nh\u01b0ng \u0111\u00e3 bao gi\u1edd b\u1ea1n ch\u00fa \u00fd \u0111\u1ebfn ng\u00e2n s\u00e1ch chi ti\u00eau v\u00e0 s\u1ed1 ti\u1ec1n thu l\u1ea1i \u0111\u01b0\u1ee3c cu\u1ea3 h\u1ecd ch\u01b0a? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n chi h\u00e0ng ngh\u00ecn \u0111\u00f4la m\u00e0 ch\u1ec9 thu l\u1ea1i \u0111\u01b0\u1ee3c 10% l\u1ee3i nhu\u1eadn? N\u00f3 s\u1ebd h\u00fat c\u1ea1n ti\u1ec1n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00f3. H\u00e3y l\u00e0 m\u1ed9t nh\u00e0 marketer th\u00f4ng minh. Ng\u00e2n s\u00e1ch b\u1ecf ra kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i chi to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn ho\u1eb7c ngay th\u1eddi gian \u0111\u1ea7u. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c chi ti\u00eau l\u00e0 ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch. T\u00f4i \u0111\u00e3 t\u1eebng ch\u1ee9ng ki\u1ebfn nhi\u1ec1u nh\u00e0 marketer ch\u1ec9 chi 50% ng\u00e2n s\u00e1ch marketing v\u00e0 thu v\u1ec1 \u0111\u01b0\u1ee3c 500% ROI (Return on Investment – t\u1ec9 l\u1ec7 l\u1ee3i nhu\u1eadn thu v\u1ec1 tr\u00ean t\u1ed5ng \u0111\u1ea7u t\u01b0).<\/p>\n

3. Ch\u1ee7 quan v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a \u0111\u1ed1i th\u1ee7<\/h2>\n

\"Martketing\"<\/p>\n

OMG! \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l<\/strong>\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong cu\u1ed9c ch\u01a1i kinh doanh c\u1ee7a b\u1ea1n. \u0110\u1eebng bao gi\u1edd \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. H\u00e3y tham kh\u1ea3o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, ti\u1ebfn tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch v\u00e0 d\u0129 nhi\u00ean l\u00e0 c\u1ea3 k\u1ebf ho\u1ea1ch v\u1ec1 s\u1ea3n ph\u1ea9n c\u1ee7a h\u1ecd n\u1eefa. T\u00f4i c\u00f3 m\u1ed9t m\u1eb9o r\u1ea5t tuy\u1ec7t v\u1eddi d\u00e0nh cho b\u1ea1n trong ph\u1ea7n n\u00e0y: \u0111\u00f3 l\u00e0 khi b\u1ea1n nh\u1eadn th\u1ea5y 1 \u0111\u1ed1i th\u1ee7 l\u1edbn trong c\u00f9ng ng\u00e0nh v\u1edbi b\u1ea1n, h\u00e3y \u0111\u01b0a ra nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t. M\u1ecdi chuy\u1ec7n s\u1ebd ph\u00e1t tri\u1ec3n theo chi\u1ec1u h\u01b0\u1edbng t\u1ed1t \u0111\u1eb9p.<\/p>\n

\u00a0<\/div>\n

T\u1ea5t c\u1ea3 ch\u00fang ta \u0111ang l\u00e0m vi\u1ec7c \u0111\u00e3 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c chi ti\u00eau m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3 cho ng\u00e0nh b\u00e1o ch\u00ed, content marketing (m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a Marketing g\u1ed3m tin t\u1ee9c, h\u00ecnh \u1ea3nh, video…), ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. C\u00f3 bao gi\u1edd ch\u00fang ta ngh\u0129 r\u1eb1ng m\u00ecnh s\u1ebd \u0111\u00e8 b\u1eb9p \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 b\u1eb1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u1ed7i th\u1eddi r\u1ed3i kh\u00f4ng? H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 v\u00e0 quan s\u00e1t th\u1eadt k\u1ef9 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. \u0110\u1eebng quan t\u00e2m t\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a h\u1ecd, ki\u00ean tr\u00ec quan s\u00e1t th\u1eadt k\u1ef9, v\u00ec n\u00f3 s\u1ebd mang \u0111\u1ebfn 70% l\u1ee3i \u00edch cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u00f3.<\/p>\n

4. Kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00e3 qu\u00e1 c\u0169 (\u0111\u1eb7c bi\u1ec7t l\u00e0 email)<\/h2>\n

\"Martketing\"<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t \u0111\u1ed9i ng\u0169 marketing hay l\u00e0 ch\u1ee7 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u00ec b\u1ea1n ch\u1eafc s\u1ebd c\u00f3 nhi\u1ec1u d\u1ef1 \u00e1n \u0111ang ch\u1ea1y v\u00e0 nhi\u1ec1u d\u1ef1 \u00e1n \u0111\u00e3 ho\u00e0n th\u00e0nh. Trong m\u1ed7i d\u1ef1 \u00e1n, vi\u1ec7c t\u1ea1o ra m\u1ed9t danh s\u00e1ch email l\u00e0 m\u1ed9t b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang trong 1 d\u1ef1 \u00e1n kh\u00e1c.<\/p>\n

Nh\u01b0ng h\u00e3y lu\u00f4n c\u00e2n nh\u1eafc v\u1ec1 phong c\u00e1ch<\/strong> v\u00e0 s\u1edf th\u00edch<\/strong> nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1eebng qu\u00ean \u0111i\u1ec1u n\u00e0y, n\u1ebfu kh\u00f4ng m\u1ecdi chuy\u1ec7n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t sai l\u1ea7m kh\u1ee7ng khi\u1ebfp. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c c\u00e2n nh\u1eafc v\u00e0 ch\u1ecdn l\u1ecdc nh\u1eb1m lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u t\u1eeb qu\u00e1 kh\u1ee9 khi ch\u00fang v\u1eabn c\u00f2n gi\u00e1 tr\u1ecb. B\u1edfi ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1ea5t r\u00f5 r\u1eb1ng email marketing<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu hi\u1ec7u n\u1ebfu bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n

5. C\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean l\u01b0\u1eddi bi\u1ebfng v\u00e0 thi\u1ebfu tr\u00ecnh \u0111\u1ed9<\/h2>\n

\"Martketing\"<\/p>\n

B\u1ea1n c\u00f3 m\u1ed9t ng\u00e2n s\u00e1ch d\u1ed3i d\u00e0o, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t v\u00e0 \u00edt \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0ng v\u1eabn kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 ho\u00e0n h\u1ea3o nh\u01b0 mong mu\u1ed1n? C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 b\u1ea1n \u0111\u00e3 bao gi\u1edd \u0111\u1ec3 m\u1eaft \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh ch\u01b0a? Li\u1ec7u h\u1ecd c\u00f3 th\u1ef1c s\u1ef1 l\u00e0m theo chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n \u0111\u00e3 v\u1ea1ch ra hay ch\u01b0a? T\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ec3 t\u00e2m \u0111\u1ebfn giai \u0111o\u1ea1n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, v\u00e0 nh\u1eefng k\u1ebb l\u01b0\u1eddi bi\u1ebfng lu\u00f4n d\u00f9ng c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. T\u1ed1t nh\u1ea5t l\u00e0 m\u1ed7i th\u00e0nh vi\u00ean trong \u0111\u1ed9i ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c c\u1ee7a d\u1ef1 \u00e1n v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec7m v\u1ee5 h\u1ecd c\u1ea7n ph\u1ea3i l\u00e0m v\u1edbi c\u00f4ng vi\u1ec7c \u0111\u00f3.<\/span><\/p>\n

L\u1eddi k\u1ebft<\/h3>\n

T\u00f4i \u0111\u00e3 t\u1eebng ch\u1ee9ng ki\u1ebfn r\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p startup<\/strong> v\u00e0 chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u1ebft ng\u00e2n s\u00e1ch v\u00e0o marketing, c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m b\u1edfi h\u1ecd kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn. Ch\u00ednh nh\u1eefng sai l\u1ea7m \u0111\u00f3 \u0111\u00e3 h\u1ee7y ho\u1ea1i danh ti\u1ebfng doanh nghi\u1ec7p c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y ch\u1eafc ch\u1eafn ph\u1ea3i h\u1ecdc c\u00e1ch lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m<\/strong> m\u00e0 t\u00f4i \u0111\u00e3 k\u1ec3 tr\u00ean nh\u00e9!<\/p>\n

\u00a0<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Khi n\u00f3i \u0111\u1ebfn Martketing, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 marketing ho\u1eb7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 marketer th\u00e0nh c\u00f4ng. Ch\u00fang ta \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 \u0111i theo nh\u1eefng con \u0111\u01b0\u1eddng d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng s\u1eb5n t\u1eeb tr\u01b0\u1edbc. V\u1eady t\u1ea1i sao ch\u00fang ta kh\u00f4ng th\u1eafc m\u1eafc v\u1ec1 nh\u1eefng l\u1ed7i sai c\u01a1 b\u1ea3n trong marketing<\/strong>? Kh\u00f4ng ai c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 marketer t\u00e0i ba ho\u1eb7c v\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c kinh doanh n\u00e0o n\u1ebfu h\u1ecd kh\u00f4ng ch\u1ecbu h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m. B\u1edfi v\u1eady \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n \u0111\u00fang v\u1edbi d\u00e2n marketing, tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi marketer t\u00e0i gi\u1ecfi h\u1ecd \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ebb th\u1ea5t b\u1ea1i.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40900"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40900"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40900\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}