{"id":40906,"date":"2023-12-10T02:22:12","date_gmt":"2023-12-10T02:22:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-thuc-aida-chia-khoa-thanh-cong-cua-ky-nang-giao-tiep-va-kinh-doanh.html"},"modified":"2023-12-13T05:32:09","modified_gmt":"2023-12-13T05:32:09","slug":"cong-thuc-aida-chia-khoa-thanh-cong-cua-ky-nang-giao-tiep-va-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-thuc-aida-chia-khoa-thanh-cong-cua-ky-nang-giao-tiep-va-kinh-doanh.html","title":{"rendered":"C\u00f4ng th\u1ee9c AIDA – ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 kinh doanh"},"content":{"rendered":"
\n

Trong giao ti\u1ebfp c\u0169ng nh\u01b0 kinh doanh, vi\u1ec7c kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 v\u00e0 h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng theo mong mu\u1ed1n c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 quan t\u00e2m t\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 khi h\u1ecd c\u00f3 s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 nh\u1eefng \u0111i\u1ec1u “b\u00ed \u1ea9n” xung quanh n\u00f3. C\u00f4ng th\u1ee9c AIDA l\u00e0 c\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 “h\u01b0\u1edbng s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ebfn m\u1ed9t ch\u1ee7 \u0111\u1ec3 nh\u1ea5t \u0111\u1ecbnh”.<\/em><\/p>\n

AIDA l\u00e0 g\u00ec?<\/h2>\n

AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 4 ch\u1eef Attention <\/strong>(Thu h\u00fat), Interest<\/strong> (Th\u00edch th\u00fa), Desire<\/strong> (Khao kh\u00e1t), Action<\/strong> (H\u00e0nh \u0111\u1ed9ng). \u0110\u00e2y l\u00e0 4 b\u01b0\u1edbc gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 khi mu\u1ed1n thuy\u1ebft ph\u1ee5c ai \u0111\u00f3 v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 h\u1ecd ch\u01b0a bi\u1ebft g\u00ec.<\/p>\n

\"AIDA\"<\/p>\n

\u0110\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. Sau \u0111\u00f3 ch\u1ec9 cho h\u1ecd th\u1ea5y nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m h\u1eefu \u00edch, th\u00fa v\u1ecb \u0111\u1ec3 kh\u01a1i g\u1ee3i ni\u1ec1m th\u00edch th\u00fa, h\u00e0o h\u1ee9ng. Ti\u1ebfp theo l\u00e0 t\u1ea1o cho h\u1ecd s\u1ef1 kh\u00e1t khao, mong mu\u1ed1n r\u1ed3i cu\u1ed1i c\u00f9ng h\u01b0\u1edbng h\u1ecd h\u00e0nh \u0111\u1ed9ng theo ch\u1ee7 \u0111\u00edch c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c hay nh\u1ea5t, \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ea5t th\u00e0nh c\u00f4ng trong r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0: giao ti\u1ebfp, qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng…<\/p>\n

1. A \u2013 Attention: Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/span><\/h2>\n

\"AIDA\"<\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i ti\u1ebfp c\u1eadn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 n\u1ed9i dung, l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i. L\u00e0m sao \u0111\u1ec3 gi\u1eefa r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn trong cu\u1ed9c s\u1ed1ng, m\u1ecdi ng\u01b0\u1eddi d\u1eebng l\u1ea1i \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng g\u00ec b\u1ea1n mang t\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau nh\u01b0: so s\u00e1nh, s\u1eed d\u1ee5ng t\u1eeb ng\u1eef \u1ea5n t\u01b0\u1ee3ng, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n… \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m v\u00e0 t\u00f2 m\u00f2 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/p>\n

2. I \u2013 Interest: T\u1ea1o s\u1ef1 th\u00edch th\u00fa<\/h2>\n

S\u1ef1 thu h\u00fat c\u1ee7a m\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u1ec9 c\u00f3 m\u1ed9t t\u00e1c d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh m\u00e0 kh\u00f4ng c\u00f3 t\u00ednh l\u00e2u d\u00e0i v\u00e0 \u1ed5n \u0111\u1ecbnh n\u1ebfu b\u1ea1n kh\u00f4ng ch\u1ec9 ra \u0111\u01b0\u1ee3c cho h\u1ecd nh\u1eefng \u0111i\u1ec1u m\u1edbi l\u1ea1, h\u1ea5p d\u1eabn \u1edf trong \u0111\u00f3. T\u1ea1o ra s\u1ef1 th\u00edch th\u00fa l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 kh\u00f3 kh\u0103n nh\u1ea5t.<\/p>\n

\"AIDA\"<\/p>\n

B\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u th\u1eadt k\u1ef9 \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i tr\u1ed9i trong ch\u1ee7 \u0111\u1ec1 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u00ecnh h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 s\u1eafp x\u1ebfp, ch\u1ecdn l\u1ecdc nh\u1eefng y\u1ebfu t\u1ed1, th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u00ecnh b\u00e0y qu\u00e1 d\u00e0i d\u00f2ng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd ch\u1ec9 l\u00e0m cho ng\u01b0\u1eddi kh\u00e1c c\u1ea3m th\u1ea5y r\u1eafc r\u1ed1i v\u00e0 kh\u00f4ng “\u0111\u1ecdng l\u1ea1i” \u0111\u01b0\u1ee3c g\u00ec trong \u0111\u1ea7u. Thay v\u00ec \u0111\u00f3, ch\u1ec9 c\u1ea7n ng\u1eafn g\u1ecdn nh\u01b0ng \u0111\u00fang nhu c\u1ea7u, b\u1ea1n s\u1ebd g\u1ee3i \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch th\u00fa t\u1eeb ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

3. D \u2013 Desire: Kh\u01a1i g\u1ee3i ni\u1ec1m khao kh\u00e1t, mong mu\u1ed1n<\/h2>\n

\"AIDA\"<\/p>\n

\u00a0<\/div>\n

T\u1eeb vi\u1ec7c g\u1ee3i ra s\u1ef1 th\u00edch th\u00fa, \u0111\u00e1nh v\u00e0o nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi, b\u1ea1n \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n th\u00e0nh c\u00f4ng trong tay. B\u1edfi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1ebd mu\u1ed1n c\u00f3 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u1ea5y m\u1edbi h\u01a1n \u0111\u1ec3 th\u1ecfa m\u00e3n s\u1ef1 hi\u1ebfu k\u1ef3 c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 l\u00fac th\u00edch h\u1ee3p \u0111\u1ec3 b\u1ea1n cho h\u1ecd th\u1ea5y nh\u1eefng g\u00ec b\u1ea1n mang t\u1edbi gi\u00fap \u00edch cho h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

4. A \u2013 Action: H\u00e0nh \u0111\u1ed9ng<\/h2>\n

\"AIDA\"<\/p>\n

3 b\u01b0\u1edbc tr\u00ean l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng \u1edf giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng n\u00e0y. Khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 s\u1ef1 quan t\u00e2m, s\u1ef1 th\u00edch th\u00fa v\u00e0 ni\u1ec1m khao kh\u00e1t th\u00ec b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c d\u1eabn d\u1eaft m\u1ecdi ng\u01b0\u1eddi \u0111i theo nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd v\u1edbi ch\u1ee7 \u0111\u1ec1, l\u1eddi \u0111\u1ec1 ngh\u1ecb, gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n hay ch\u1ea5p nh\u1eadn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m do b\u1ea1n cung c\u1ea5p.<\/p>\n

H\u00e3y ch\u1ec9 r\u00f5 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mong mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111\u1ec3 thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong giao ti\u1ebfp c\u0169ng nh\u01b0 kinh doanh, vi\u1ec7c kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 v\u00e0 h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng theo mong mu\u1ed1n c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 quan t\u00e2m t\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 khi h\u1ecd c\u00f3 s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 nh\u1eefng \u0111i\u1ec1u “b\u00ed \u1ea9n” xung quanh n\u00f3. C\u00f4ng th\u1ee9c AIDA l\u00e0 c\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 “h\u01b0\u1edbng s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ebfn m\u1ed9t ch\u1ee7 \u0111\u1ec3 nh\u1ea5t \u0111\u1ecbnh”.<\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40906"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40906"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40906\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}