{"id":40926,"date":"2023-12-10T02:22:51","date_gmt":"2023-12-10T02:22:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/9-ky-nang-digital-marketing-co-nhu-cau-cao-nhat-hien-nay.html"},"modified":"2023-12-13T05:29:05","modified_gmt":"2023-12-13T05:29:05","slug":"9-ky-nang-digital-marketing-co-nhu-cau-cao-nhat-hien-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/9-ky-nang-digital-marketing-co-nhu-cau-cao-nhat-hien-nay.html","title":{"rendered":"9 k\u1ef9 n\u0103ng Digital Marketing c\u00f3 nhu c\u1ea7u cao nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"
\n

Hi\u1ec7n nay, Digital Marketing (Ti\u1ebfp th\u1ecb s\u1ed1)<\/strong> \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f3 c\u01a1 h\u1ed9i r\u1ed9ng m\u1edf nh\u1ea5t cho c\u00e1c \u1ee9ng vi\u00ean khi xin vi\u1ec7c.<\/p>\n

Ch\u1ec9 v\u1edbi m\u1ed9t chi\u1ebfc laptop v\u00e0 k\u1ebft n\u1ed1i Internet, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u th\u1ee9 v\u00e0 ki\u1ebfm ti\u1ec1n qua Digital Marketing m\u00e0 ch\u1eb3ng h\u1ec1 c\u00f3 gi\u1edbi h\u1ea1n n\u00e0o c\u1ea3.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi ch\u1ec9 v\u1edbi th\u00f4ng \u0111i\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c, kinh doanh, tr\u1edf th\u00e0nh ng\u01b0\u1eddi trung gian li\u00ean k\u1ebft gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng hay vi\u1ebft b\u00e0i PR, qu\u1ea3ng c\u00e1o…<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 k\u1ef9 n\u0103ng Digital Marketing c\u00f3 nhu c\u1ea7u cao nh\u1ea5t trong th\u1eddi gian t\u1edbi. B\u1ea5t k\u1ec3 b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o hay c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch, xu\u1ea5t s\u1eafc khi l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp hay l\u00e0m theo nh\u00f3m th\u00ec b\u1ea1n \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1.<\/p>\n

\"Marketing\"<\/p>\n

1. SEO<\/h2>\n

Kh\u00f4ng m\u1ea5y ng\u1ea1c nhi\u00ean khi SEO l\u00e0 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u1ea7u ti\u00ean trong danh s\u00e1ch n\u00e0y.<\/p>\n

M\u1ed9t v\u00e0i ng\u01b0\u1eddi cho r\u1eb1ng SEO \u0111\u00e3 “ch\u1ebft” nh\u01b0ng ch\u1eb3ng c\u00f3 g\u00ec ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a n\u00f3 b\u1eb1ng th\u1ef1c t\u1ebf c\u1ea3. Content Marketing<\/strong> v\u00e0 Guest Blogging<\/strong> \u0111ang r\u1ea5t ph\u00e1t tri\u1ec3n khi\u1ebfn SEO d\u01b0\u1eddng nh\u01b0 l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 n\u00e0o l\u00e0m ng\u01a1 \u0111\u01b0\u1ee3c.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty hi\u1ec7n nay c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u d\u00e0nh s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn cho b\u1ed9 ph\u1eadn Marketing. H\u1ecd c\u1ea7n nh\u1eefng nh\u00e2n vi\u00ean SEO nhi\u1ec7t huy\u1ebft, s\u1eb5n s\u00e0ng c\u1ed1ng hi\u1ebfn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

N\u1ebfu mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng vi\u1ec7c v\u1edbi thu nh\u1eadp t\u1ed1t v\u00e0 \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng s\u1eb5n s\u00e0ng t\u01b0\u1edfng th\u01b0\u1edfng cho s\u1ef1 ch\u0103m ch\u1ec9 c\u0169ng nh\u01b0 s\u00e1ng t\u1ea1o th\u00ec SEO l\u00e0 m\u1ed9t ngh\u1ec1 r\u1ea5t tuy\u1ec7t v\u1eddi. Tuy nhi\u00ean, SEO kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng v\u00e0 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t SEO specialist, b\u1ea1n c\u0169ng ph\u1ea3i “tr\u1ea3 gi\u1ea3” b\u1eb1ng s\u1ef1 c\u1ed1 g\u1eafng kh\u00f4ng ng\u1eebng.<\/p>\n

2. PPC<\/h2>\n

M\u1ed9t k\u1ef9 n\u0103ng kh\u00e1c hi\u1ec7n c\u0169ng \u0111ang c\u00f3 nhu c\u1ea7u cao \u0111\u00f3 ch\u00ednh l\u00e0 PPC Marketing. V\u1ec1 c\u01a1 b\u1ea3n, PPC (Pay Par Click) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd tr\u1ea3 chi ph\u00ed cho m\u1ed7i l\u1ea7n c\u00f3 ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111i \u0111\u1ebfn m\u1ed9t trang \u0111\u00edch c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n

Hi\u1ec7n nay c\u00f3 h\u00e0ng ng\u00e0n doanh nghi\u1ec7p v\u1edbi doanh thu v\u00f4 c\u00f9ng l\u1edbn mu\u1ed1n t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 ti\u1ebfp c\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o m\u1ea5t ph\u00ed. V\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac m\u00e0 h\u1ecd \u0111ang c\u1ea7n \u0111\u1ebfn b\u1ea1n.<\/p>\n

\"Marketing\"<\/p>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a PPC \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00fap website c\u1ee7a c\u00e1c c\u00f4ng ty t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a li\u00ean quan, trang \u0111\u00edch ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/p>\n

V\u1ec1 l\u00fd thuy\u1ebft, k\u1ef9 n\u0103ng n\u00e0y nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n nh\u01b0ng th\u1ef1c t\u1ebf, PPC Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ngh\u1ec1 ti\u1ebfp th\u1ecb kh\u00f3 nh\u1ea5t. \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia \u1edf m\u1ea3ng n\u00e0y, b\u1ea1n bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ea7u \u00f3c ph\u00e2n t\u00edch, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 n\u0103ng t\u00ednh to\u00e1n xu\u1ea5t s\u1eafc, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf, nh\u1ea1y b\u00e9n v\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm.<\/p>\n

\u00a0<\/div>\n

2. Social media<\/h2>\n

M\u1ea1ng x\u00e3 h\u1ed9i (Social Media) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i v\u00e0 g\u1ea7n 1\/3 d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi hi\u1ec7n \u0111ang c\u00f3 \u00edt nh\u1ea5t m\u1ed9t t\u00e0i kho\u1ea3n tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng. Th\u1ebf n\u00ean, bi\u1ebft c\u00e1ch l\u00e0m marketing tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c nh\u01b0 \u00fd.<\/p>\n

3. Email marketing<\/h2>\n

N\u1ebfu c\u00f3 m\u1ed9t danh s\u00e1ch g\u1ed3m h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng n\u00f3 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u ti\u1ec1n m\u00e0 kh\u00f4ng m\u1ea5t qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c. R\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111ang c\u1ea7n nh\u1eefng ng\u01b0\u1eddi nh\u01b0 b\u1ea1n \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/p>\n

4. Mobile Marketing<\/h2>\n

Trong khi c\u00f3 kh\u00e1 nhi\u1ec1u \u0111i\u1ec3m chung gi\u1eefa ti\u1ebfp th\u1ecb tr\u00ean dekstop v\u00e0 di \u0111\u1ed9ng th\u00ec v\u1eabn c\u00f2n c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec3m kh\u00e1c bi\u1ec7t khi\u1ebfn Mobile Marketing tr\u1edf th\u00e0nh m\u1ed9t k\u1ef9 n\u0103ng \u0111\u1ed9c l\u1eadp.<\/p>\n

Do v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a ti\u1ebfp th\u1ecb tr\u00ean di \u0111\u1ed9ng v\u00e0 m\u1ed9t v\u00e0i kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c nh\u01b0 SMS hay responsive design.<\/strong><\/p>\n

7. Ph\u00e2n t\u00edch<\/h2>\n

\"Marketing\"<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nh\u1eefng k\u1ef9 n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean nh\u01b0ng n\u1ebfu thi\u1ebfu \u0111i s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch th\u00ec b\u1ea1n c\u0169ng ch\u1eb3ng th\u1ec3 n\u00e0o v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c \u1ee9ng vi\u00ean s\u1edf h\u1eefu \u0111i\u1ec3m m\u1ea1nh l\u00e0 k\u1ef9 n\u0103ng n\u00e0y.<\/p>\n

Trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch marketing n\u00e0o th\u00ec vi\u1ec7c th\u1eed nghi\u1ec7m, theo d\u00f5i d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c c\u0169ng l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00f4 c\u00f9ng quan tr\u1ecdng. Do v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng m\u00e0 n\u1ebfu mu\u1ed1n gia nh\u1eadp ng\u00e0nh Digital Marketing th\u00ec b\u1ea1n n\u00ean r\u00e8n luy\u1ec7n.<\/p>\n

8. Content marketing<\/h2>\n

Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin v\u00e0 \u0111\u1ec3 c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c trao \u0111\u1ebfn t\u1eadn tay c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec qu\u1ea3n l\u00fd\/ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 k\u1ef9 n\u0103ng b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3.<\/p>\n

B\u1ea5t k\u1ef3 m\u1ed9t video hay b\u00e0i b\u00e1o n\u00e0o mu\u1ed1n \u0111\u01b0\u1ee3c lan truy\u1ec1n nhanh tr\u00ean Internet th\u00ec t\u1ea1o ra n\u1ed9i dung th\u00fa v\u1ecb, h\u1ea5p d\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/p>\n

9. Marketing automation (T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing)<\/h2>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing l\u00e0 lo\u1ea1i ph\u1ea7n m\u1ec1m gi\u00fap doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 th\u00f4ng qua c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 k\u00edch ho\u1ea1t b\u1edfi nh\u1eefng h\u00e0nh vi nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\u00a0<\/div>\n

C\u00e1c c\u00f4ng ty s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 r\u1ea5t nhi\u1ec1u ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m ti\u1ec1n, t\u1ea1o ra ti\u1ec1n v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t.<\/p>\n

10. UX Design<\/h2>\n

M\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 c\u00f3 t\u00ednh quy\u1ebft \u0111\u1ecbnh trong th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c khi h\u1ecd \u0111\u1ecdc s\u1ea3n ph\u1ea9m hay t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

C\u00e1c UX Designer s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m, website v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn lu\u00f4n d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng s\u1ef1 h\u00e0i l\u00f2ng cao nh\u1ea5t. M\u1eb7c d\u00f9 kh\u00f4ng tr\u1ef1c ti\u1ebfp mang v\u1ec1 kh\u00e1ch h\u00e0ng m\u1edbi hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0ng n\u00f3 s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a c\u00f4ng ty s\u1ebd t\u1ea1o ra th\u00e0nh qu\u1ea3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7n nay, Digital Marketing (Ti\u1ebfp th\u1ecb s\u1ed1)<\/strong> \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f3 c\u01a1 h\u1ed9i r\u1ed9ng m\u1edf nh\u1ea5t cho c\u00e1c \u1ee9ng vi\u00ean khi xin vi\u1ec7c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40926"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=40926"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/40926\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=40926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=40926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=40926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}