{"id":41009,"date":"2023-12-10T02:25:59","date_gmt":"2023-12-10T02:25:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-luu-y-khi-dat-ten-cho-startup.html"},"modified":"2023-12-13T05:16:48","modified_gmt":"2023-12-13T05:16:48","slug":"3-luu-y-khi-dat-ten-cho-startup","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-luu-y-khi-dat-ten-cho-startup.html","title":{"rendered":"3 l\u01b0u \u00fd khi \u0111\u1eb7t t\u00ean cho startup"},"content":{"rendered":"
\n

\u0110\u1eb7t t\u00ean cho startup l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 d\u1ec5 nh\u1ea5t khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p. Kh\u00f4ng h\u1eb3n nh\u01b0 v\u1eady.<\/strong><\/p>\n

Khi \u0111\u1eb7t t\u00ean cho c\u00f4ng ty c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc r\u1ea5t nhi\u1ec1u th\u1ee9: Li\u1ec7u t\u00ean g\u1ecdi \u0111\u00f3 c\u00f3 b\u1ecb tr\u00f9ng v\u1edbi t\u00ean c\u1ee7a m\u1ed9t doanh nghi\u1ec7p n\u00e0o kh\u00e1c \u0111ang ho\u1ea1t \u0111\u1ed9ng? T\u00ean \u0111\u00f3 nghe c\u00f3 th\u00fa v\u1ecb kh\u00f4ng? C\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 ghi nh\u1edb kh\u00f4ng? C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e2u d\u00e0i hay ch\u1ec9 m\u1ed9t th\u1eddi gian sau s\u1ebd ph\u1ea3i \u0111\u1ed5i b\u1eb1ng c\u00e1i t\u00ean kh\u00e1c? Li\u1ec7u r\u1eb1ng n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p khi hi\u1ec3n th\u1ecb tr\u00ean ti\u00eau \u0111\u1ec1 email? Ngo\u00e0i ra c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng c\u00e2u h\u1ecfi kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00e2u l\u00e0 c\u00e1i t\u00ean m\u00e0 b\u1ea1n \u01b0ng \u00fd nh\u1ea5t.<\/p>\n

C\u00e1c xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y c\u0169ng cho th\u1ea5y r\u1eb1ng r\u1ea5t nhi\u1ec1u c\u00f4ng ty l\u1ef1a ch\u1ecdn t\u00ean c\u00f3 kho\u1ea3ng 5 \u0111\u1ebfn 10 k\u00fd t\u1ef1<\/strong> v\u00e0 \u00edt nh\u1ea5t trong \u0111\u00f3 c\u00f3 m\u1ed9t ph\u1ee5 \u00e2m r\u1ea5t “k\u00eau”<\/strong> (hard consonant, ch\u1eb3ng h\u1ea1n nh\u01b0 C hay G). Google, Starbucks<\/strong> hay Verizon<\/strong> l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u00e1ch \u0111\u1eb7t t\u00ean nh\u01b0 v\u1eady.<\/p>\n

Hi\u1ec3n nhi\u00ean l\u00e0 kh\u00f4ng h\u1ec1 c\u00f3 nguy\u00ean t\u1eafc b\u1ea5t di b\u1ea5t d\u1ecbch n\u00e0o khi \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p. Tuy nhi\u00ean, theo c\u00e1c startup \u0110\u00f4ng Nam \u00c1 th\u00ec v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 nh\u1eefng l\u01b0u \u00fd m\u00e0 b\u1ea5t c\u1ee9 ai c\u00f3 \u00fd \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p c\u0169ng c\u1ea7n quan t\u00e2m n\u1ebfu mu\u1ed1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean hay nh\u1ea5t cho “\u0111\u1ee9a con tinh th\u1ea7n” c\u1ee7a m\u00ecnh.<\/p>\n

1. H\u01b0\u1edbng v\u1ec1 m\u1ee5c ti\u00eau<\/h2>\n

Nh\u00f3m s\u00e1ng l\u1eadp trang web t\u00ecm vi\u1ec7c l\u00e0m Kalibrr (Philippine) l\u1ef1a ch\u1ecdn c\u00e1i t\u00ean n\u00e0y cho startup c\u1ee7a m\u00ecnh b\u1edfi v\u00ec h\u1ecd s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 t\u1eadp trung v\u00e0o c\u00e1c k\u1ef9 n\u0103ng cho nh\u1eefng ng\u01b0\u1eddi s\u0103n vi\u1ec7c s\u1eed d\u1ee5ng site c\u1ee7a h\u1ecd. ”[Ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o] th\u1ef1c l\u1ef1c c\u1ee7a c\u00e1c \u1ee9ng vi\u00ean ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c m\u1ea1ng l\u01b0\u1edbi hay ch\u1ec9 m\u1ed7i tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n”.<\/em> Daniel Olivan \u2013 qu\u1ea3n l\u00fd m\u1ea3ng ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a website n\u00e0y cho bi\u1ebft.<\/p>\n

\"Startup\"<\/p>\n

Olivan chia s\u1ebb r\u1eb1ng h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh xoay quanh m\u1ee5c ti\u00eau n\u00e0y: “C\u00e1c k\u1ef9 n\u0103ng c\u00f4ng khai \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t v\u1edbi c\u00e1ch m\u00e0 c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a ch\u00fang t\u00f4i gh\u00e9p n\u1ed1i c\u00f4ng vi\u1ec7c v\u1edbi ng\u01b0\u1eddi xin vi\u1ec7c v\u00e0 c\u00e1c \u1ee9ng vi\u00ean v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng. Ch\u00fang t\u00f4i nh\u1ea5n m\u1ea1nh t\u1edbi \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c khi h\u1ecd l\u00e0m c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn”.<\/em><\/p>\n

T\u00ean g\u1ecdi c\u1ee7a startup s\u1ebd ph\u1ea3n \u00e1nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec: “H\u00e3y khi\u1ebfn n\u00f3 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c k\u1ebft n\u1ed1i nh\u1eefng \u00fd t\u01b0\u1edfng li\u00ean quan v\u1edbi t\u00ean m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn”.<\/em><\/p>\n

Ashwin Jeyapalasingam, gi\u00e1m \u0111\u1ed1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a CatchThatBus \u2013 d\u1ecbch v\u1ee5 \u0111\u1eb7t v\u00e9 xe bus \u1edf Malaysia c\u0169ng \u0111\u1ed3ng \u00fd v\u1edbi quan \u0111i\u1ec3m tr\u00ean. “Ch\u00fang t\u00f4i mu\u1ed1n m\u1ed9t c\u00e1i t\u00ean c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u00fang t\u00f4i l\u00e0m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u00e1i t\u00ean \u0111\u00f3 s\u1ebd n\u1eb1m trong h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y n\u1eefa, ph\u00f2ng khi ch\u00fang t\u00f4i m\u1edf r\u1ed9ng chu\u1ed7i d\u1ecbch v\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 CatchThatTrain hay CatchThatPlane…”<\/em><\/p>\n

2. Duy nh\u1ea5t<\/h2>\n

Olivan n\u00f3i r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 t\u00ean g\u1ecdi startup c\u1ea7n kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ean \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho trang web. “M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1i t\u00ean t\u1ed1t nh\u1ea5t cho website khi t\u00ean mi\u1ec1n \u0111\u00e3 b\u1ecb tr\u00f9ng nh\u01b0ng m\u1ecdi th\u1ee9 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean m\u00e0 ch\u1ec9 thu\u1ed9c v\u1ec1 ch\u00ednh b\u1ea1n”.<\/em><\/p>\n

\"Startup\"<\/p>\n

\u00a0<\/div>\n

Jeyapalasingam th\u1ef1c s\u1ef1 r\u1ea5t th\u00edch c\u00e1i t\u00ean “CatchTheBus.com”<\/em> nh\u01b0ng kh\u00f4ng may r\u1eb1ng n\u00f3 \u0111\u00e3 b\u1ecb m\u1ed9t c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng. “Ch\u00fang t\u00f4i mu\u1ed1n t\u00ean mi\u1ec1n .com ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 .my, .co hay b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec \u0111\u1ea1i lo\u1ea1i nh\u01b0 v\u1eady”.<\/em><\/p>\n

3. C\u00f3 s\u1ef1 li\u00ean t\u01b0\u1edfng<\/h3>\n

T\u00ean c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u1ebft s\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ghi nh\u1edb n\u00f3. T\u00ean g\u1ecdi c\u00f3 ch\u1ee9a danh t\u1eeb s\u1ebd t\u1ea1o t\u00ednh li\u00ean t\u01b0\u1edfng, g\u1ee3i nh\u1edb.<\/p>\n

\"Startup\"<\/p>\n

Khi x\u00e9t \u0111\u1ebfn y\u1ebfu t\u1ed1 t\u1ea1o s\u1ef1 h\u1ed3i t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng th\u00ec t\u1ed1t nh\u1ea5t l\u00e0 t\u00ean startup n\u00ean c\u00f3 m\u1ed9t ch\u00fat kh\u00e1c bi\u1ec7t.<\/p>\n

“C\u00e1i t\u00ean CatchThatBus kh\u00f4ng ph\u1ea3i d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Anh \u1edf m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc m\u00e0 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00f4n ng\u1eef ch\u00ednh th\u1ee9c v\u00e0 m\u1eb7c d\u00f9 c\u00f3 m\u1ed9t \u0111\u1ea1i t\u1eeb trong t\u00ean nh\u01b0 v\u1eady nh\u01b0ng th\u01b0\u1eddng s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u1edb v\u1ec1 ch\u00fang t\u00f4i theo ki\u1ec3u Catch The Bus hay Catch A Bus….. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1eebng c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng t\u00ean g\u1ecdi kh\u00e1c khi m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 sang m\u1ed9t qu\u1ed1c gia m\u1edbi nh\u01b0ng \u0111\u1ebfn b\u00e2y gi\u1edd th\u00ec CatchThatBus v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean ngay c\u1ea3 khi ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf Malaysia hay Singapore”.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1eb7t t\u00ean cho startup l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 d\u1ec5 nh\u1ea5t khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p. Kh\u00f4ng h\u1eb3n nh\u01b0 v\u1eady.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41009"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41009"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41009\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}