{"id":41011,"date":"2023-12-10T02:26:03","date_gmt":"2023-12-10T02:26:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/28-cong-cu-giup-ban-khoi-nghiep-voi-chi-phi-thap-nhat-phan-2.html"},"modified":"2023-12-13T05:16:40","modified_gmt":"2023-12-13T05:16:40","slug":"28-cong-cu-giup-ban-khoi-nghiep-voi-chi-phi-thap-nhat-phan-2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/28-cong-cu-giup-ban-khoi-nghiep-voi-chi-phi-thap-nhat-phan-2.html","title":{"rendered":"28 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n kh\u1edfi nghi\u1ec7p v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t (ph\u1ea7n 2)"},"content":{"rendered":"
\n

Trong ph\u1ea7n 1, b\u1ea1n \u0111\u1ecdc \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u 14 c\u00f4ng c\u1ee5 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n v\u1ed1n, trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u01b0 Pexels 2.0<\/strong> cung c\u1ea5p kho \u1ea3nh stock mi\u1ec5n ph\u00ed, ch\u1ea5t l\u01b0\u1ee3ng cao; App Screenshot Builder<\/strong> t\u1ea1o \u1ea3nh \u1ea5n t\u01b0\u1ee3ng cho c\u00e1c trang ch\u1ec9 trong v\u00e0i ph\u00fat hay Freebbble<\/strong> v\u1edbi th\u01b0 vi\u1ec7n kh\u1ed5ng l\u1ed3 g\u1ed3m h\u00e0ng tr\u0103m font, icon v\u00e0 template mi\u1ec5n ph\u00ed.<\/p>\n

Trong ph\u1ea7n 2 n\u00e0y, Masterskills s\u1ebd ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u \u0111\u1ebfn c\u00e1c b\u1ea1n 14 c\u00f4ng c\u1ee5 kh\u00e1c theo danh s\u00e1ch do trang ProductHunt<\/strong> cung c\u1ea5p v\u1edbi r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p l\u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c startup c\u00f3 ng\u00e2n s\u00e1ch eo h\u1eb9p.<\/p>\n

UX (giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng)<\/h2>\n

15. User Onboard<\/h3>\n

Gi\u1ea3i m\u00e3 qu\u00e1 tr\u00ecnh Onboarding c\u1ee7a nh\u1eefng website\/d\u1ecbch v\u1ee5 n\u1ed5i ti\u1ebfng.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

Khi x\u00e2y d\u1ef1ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi th\u00ec t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean h\u1ecdc h\u1ecfi t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t v\u00e0i website ho\u1eb7c \u1ee9ng d\u1ee5ng \u0111ang t\u1ed3n t\u1ea1i. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd tr\u00e1nh kh\u00f4ng \u0111i v\u00e0o v\u1ebft xe \u0111\u1ed5 gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc.<\/p>\n

Tr\u00ean User Onboarding, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u00e0ng lo\u1ea1t qu\u00e1 tr\u00ecnh “teardown” (ph\u00e2n t\u00edch m\u1ed9t trang web v\u1ec1 m\u1eb7t kh\u00e1i ni\u1ec7m v\u00e0 tr\u1ea3 l\u1eddi m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi v\u1ec1 n\u00f3) \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a nh\u1eefng \u1ee9ng d\u1ee5ng web ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 xem th\u1eed c\u00e1ch m\u00e0 ch\u00fang ki\u1ec3m so\u00e1t c\u00e1c tr\u1ea3i nghi\u1ec7m \u1edf m\u00e0n h\u00ecnh \u0111\u0103ng k\u00fd (sign up). \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 “m\u01b0\u1ee3n” c\u00e1c chi\u1ebfn thu\u1eadt ph\u00e1t tri\u1ec3n UX \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) nhanh ch\u00f3ng.<\/p>\n

16. UXTesting<\/h3>\n

Kh\u00e1m ph\u00e1 c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

N\u1ebfu mu\u1ed1n hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh r\u00f3t th\u00eam ti\u1ec1n v\u00e0o n\u00f3 v\u00e0\/ho\u1eb7c ra m\u1eaft s\u1ea3n ph\u1ea9m d\u01b0\u1edbi d\u1ea1ng “hard launch”<\/em> (b\u1ea3n n\u00e2ng c\u1ea5p ch\u00ednh c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng\/s\u1ea3n ph\u1ea9m \u0111ang t\u1ed3n t\u1ea1i nh\u1eb1m t\u1ea1o ra m\u1ed9t c\u00fa \u0111\u1ed9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng) th\u00ec b\u1ea1n n\u00ean d\u00f9ng th\u1eed UXTesting.<\/p>\n

Khi ng\u01b0\u1eddi d\u00f9ng \u0111ang test \u1ee9ng d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c bi\u1ec3u l\u1ed9 tr\u00ean khu\u00f4n m\u1eb7t v\u00e0 theo d\u00f5i h\u00e0nh vi c\u1ee7a h\u1ecd qua video. \u0110\u00e2y l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng li\u1ec7u r\u1eb1ng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c v\u1ec1 b\u1ea3n n\u0103ng hay kh\u00f4ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a site \u1edf \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh t\u1ed1t h\u01a1n. C\u00f4ng c\u1ee5 testing n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi h\u01a1n tr\u01b0\u1edbc.<\/p>\n

17. UX Assist<\/h3>\n

Lu\u1ed3ng c\u00f4ng vi\u1ec7c (Workflow) cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/p>\n

\u00a0<\/div>\n

\"User<\/strong><\/p>\n

UX Assist l\u00e0 \u1ee9ng d\u1ee5ng h\u1eefu \u00edch cung c\u1ea5p c\u00e1c lu\u1ed3ng c\u00f4ng vi\u1ec7c cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf. T\u1ea1i \u0111\u00e2y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y 12 th\u01b0 m\u1ee5c \u0111\u1ed9c nh\u1ea5t, bao g\u1ed3m: s\u1ea3n ph\u1ea9m d\u1ef1a v\u00e0o kh\u00e1ch h\u00e0ng (client-based product), s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u (data-driven product), s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (data-driven product), s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i \u0111a (optimum viable product) v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

Qu\u00e1 tr\u00ecnh n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n: ch\u1ecdn lo\u1ea1i s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 y\u00eau c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3, ch\u1ecdn n\u1ec1n t\u1ea3ng trung gian (di \u0111\u1ed9ng, web, \u0111a n\u1ec1n t\u1ea3ng) v\u00e0 nh\u1eadn m\u1ed9t workflow \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc v\u1edbi m\u1ed9t danh s\u00e1ch c\u00e1c c\u00f4ng vi\u1ec7c v\u1ec1 UX m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh. Cu\u1ed1i c\u00f9ng l\u00e0 thi\u1ebft l\u1eadp deadline v\u00e0 \u0111\u00e1nh d\u1ea5u nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00e3 ho\u00e0n th\u00e0nh trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n

18. UX Map<\/h3>\n

T\u1ea1o t\u00e0i li\u1ec7u h\u1ea5p d\u1eabn v\u1ec1 UX m\u00e0 kh\u00f4ng t\u1ed1n th\u1eddi gian.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

T\u1ea1o m\u1eabu (prototyping) l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. Tuy nhi\u00ean, UX Map s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n n\u00f3 r\u1ea5t \u0111\u01a1n gi\u1ea3n. N\u1ebfu mu\u1ed1n ghi ch\u00e9p c\u00e1c \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch d\u01b0\u1edbi d\u1ea1ng c\u00e1c ti\u1ebfn tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng c\u1ea7n b\u1ecf ra nhi\u1ec1u th\u1eddi gian wireframing th\u00ec b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n

V\u1edbi UX Map, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft c\u00e1c th\u00f4ng s\u1ed1 ch\u1ee9c n\u0103ng tr\u1ef1c ti\u1ebfp v\u00e0o t\u1eebng Wireframe tr\u00ean web \u0111\u1ec3 hi\u1ec3n th\u1ecb “h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng” (user journeys) thay v\u00ec th\u1ef1c hi\u1ec7n tr\u00ean t\u1eebng t\u00e0i li\u1ec7u ri\u00eang r\u1ebd v\u00e0 kh\u00f4ng th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n t\u1eeb thi\u1ebft k\u1ebf. Cho d\u00f9 \u0111ang l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i th\u1ea5t hay m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 th\u1ea7u th\u00ec UX Map c\u0169ng s\u1ebd gi\u00fap b\u1ea1n th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u \u0111\u1ec3 kh\u00f4ng ph\u1ea3i xem \u0111i xem l\u1ea1i nhi\u1ec1u l\u1ea7n m\u1ed9t khi qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

\u00a0<\/div>\n

Marketing<\/h2>\n

19. Ma\u00eetre<\/h3>\n

T\u1ea1o m\u1ed9t danh s\u00e1ch ch\u1edd (waiting list) c\u00f3 t\u00ednh lan truy\u1ec1n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong v\u00f2ng 60 gi\u00e2y.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u1ef1c cao \u0111\u1ec3 gi\u00fap b\u1ea1n k\u00edch th\u00edch tr\u00ed t\u00f2 m\u00f2 v\u00e0 s\u1ef1 ch\u1edd \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t widget \u2013 v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t danh s\u00e1ch ch\u1edd c\u00f9ng v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng tham chi\u1ebfu \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong kho\u1ea3ng 1 ph\u00fat v\u00e0 nh\u00fang n\u00f3 v\u00e0o m\u1ed9t trang web b\u1ea5t k\u1ef3.<\/p>\n

B\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng “l\u00f4i k\u00e9o” \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd \u0111\u0103ng k\u00fd th\u00ec h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn th\u01b0\u1edfng b\u1eb1ng vi\u1ec7c di chuy\u1ec3n l\u00ean ph\u00eda tr\u00ean c\u1ee7a h\u00e0ng ch\u1edd n\u00e0y. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u1ef1c s\u1ef1 r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 th\u1eed n\u1ebfu b\u1ea1n s\u1eafp ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m, s\u00e1ch m\u1edbi hay t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n…<\/p>\n

20. Good Email Copy<\/h3>\n

Vi\u1ebft copy qua email cho nh\u1eefng c\u00f4ng ty l\u1edbn.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

Ngay c\u1ea3 khi \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t k\u00eanh marketing ph\u1ea3n t\u00e1c d\u1ee5ng th\u00ec email v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, email copywriting d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb “kh\u1ee7ng khi\u1ebfp” nh\u1ea5t.<\/p>\n

N\u1ebfu kh\u00f4ng mu\u1ed1n r\u01a1i v\u00e0o t\u00ecnh hu\u1ed1ng n\u00e0y th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Good Email Copy \u2013 m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp c\u00e1c email t\u1eeb nh\u1eefng c\u00f4ng ty l\u1edbn nh\u01b0 Slack, Trello, Pinterest, Basecamp, Everlane, Eventbrite, Shopify v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i theo th\u1ebb (ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1eddi ch\u00e0o, l\u1eddi c\u1ea3m \u01a1n, t\u00ednh n\u0103ng m\u1edbi, v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn h\u00f3a \u0111\u01a1n, l\u1eddi m\u1eddi, n\u00e2ng c\u1ea5p…) \u0111\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n cho vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c b\u1ea3n copy m\u1eabu li\u00ean quan \u0111\u1ebfn lo\u1ea1i email m\u00e0 b\u1ea1n \u0111ang \u0111\u1ecbnh vi\u1ebft.<\/p>\n

21. Upcall<\/h3>\n

T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch outbound call (d\u1ecbch v\u1ee5 g\u1ecdi ra) ch\u01b0a \u0111\u1ea7y 5 ph\u00fat.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

T\u1ea1o c\u00e1c cu\u1ed9c g\u1ecdi ra (outbound call) c\u00f3 l\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb\/b\u00e1n h\u00e0ng t\u1ed1n th\u1eddi gian nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Gi\u1edd \u0111\u00e2y, v\u1edbi Upcall th\u00ec ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng c\u00f2n t\u1ec7 \u0111\u1ebfn m\u1ee9c nh\u01b0 th\u1ebf n\u1eefa.<\/p>\n

\u00a0<\/div>\n

T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i l\u00e0m l\u00e0 ch\u1ecdn m\u1ed9t danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 th\u00eam m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi\/b\u1ea3n th\u1ea3o b\u1ea5t k\u1ef3. Sau \u0111\u00f3, l\u1ef1a ch\u1ecdn t\u1eeb h\u00e0ng ng\u00e0n “Upcaller” (ng\u01b0\u1eddi g\u1ecdi) m\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u00fang m\u1ee5c \u0111\u00edch chi\u1ebfn d\u1ecbch cu\u1ed9c g\u1ecdi c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed nh\u01b0 ng\u00f4n ng\u1eef, \u0111\u1ecba l\u00fd, chuy\u00ean m\u00f4n…<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 hu\u1ea5n luy\u1ec7n tr\u1ef1c ti\u1ebfp cho nh\u1eefng ng\u01b0\u1eddi g\u1ecdi n\u00e0y c\u0169ng nh\u01b0 ph\u00e2n t\u00edch c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch trong th\u1eddi gian th\u1ef1c. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 gi\u1ea3i ph\u00e1p c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng cao n\u1ebfu nh\u01b0 c\u00e1c cu\u1ed9c g\u1ecdi ra l\u00e0 m\u1ed9t ph\u1ea7n trong k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi 100 ho\u1eb7c 1 tri\u1ec7u ng\u01b0\u1eddi ch\u1ec9 trong v\u00e0i gi\u1edd theo h\u00ecnh th\u1ee9c thanh to\u00e1n “d\u00f9ng bao nhi\u00eau, tr\u1ea3 b\u1ea5y nhi\u00eau”<\/em> (pay-per-use).<\/p>\n

22. Monitor Backlinks<\/h3>\n

Theo d\u00f5i backlink c\u1ee7a website b\u1ea5t k\u1ef3.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

N\u1ebfu mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a SEO cho trang web c\u1ee7a b\u1ea1n th\u00ec backlink r\u1ea5t quan tr\u1ecdng \u2013 nh\u01b0ng th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.<\/p>\n

Monitor Backlinks s\u1ebd gi\u00fap b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ngay khi ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00e1c backlink m\u1edbi, ti\u1ebfn tr\u00ecnh SEO v\u00e0 traffic thu \u0111\u01b0\u1ee3c b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. B\u1ea1n c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c insight h\u1eefu \u00edch v\u1ec1 h\u1ea1ng c\u1ee7a t\u1eeb kh\u00f3a, c\u00e1c li\u00ean k\u1ebft k\u00e8m t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, li\u00ean k\u1ebft nofflow, dofollow v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

Monitor Backlinks th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u1eefu \u00edch cho c\u00e1c marketer v\u00e0 b\u1ea5t k\u1ef3 ai y\u00eau th\u00edch c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c trang web.<\/p>\n

23. Lead Flows<\/h3>\n

C\u00e1c conversion popup (qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i) “t\u1ea5t c\u1ea3 trong m\u1ed9t” cho website c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

Lead Flows \u2013 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a HubSpot l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i t\u00edch h\u1ee3p g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng h\u1eefu \u00edch nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch gh\u00e9 th\u0103m (visitor) th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead) th\u00f4ng qua m\u1ed9t widget qu\u1ea3ng c\u00e1o (popup) v\u1edbi kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn cao. V\u1ec1 c\u01a1 b\u1ea3n, Lead Flows cho ph\u00e9p b\u1ea1n \u0111\u1eb7t n\u00fat CTA (Call-to-Action), bi\u1ec3u m\u1eabu v\u00e0 r\u1ea5t nhi\u1ec1u th\u1ee9 kh\u00e1c ch\u1ec9 trong popup \u0111\u00f3.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 th\u00fa v\u1ecb m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (target visitor) \u0111i k\u00e8m n\u1ed9i dung ph\u00f9 h\u1ee3p t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p b\u1eb1ng c\u00e1ch thi\u1ebft k\u1ebf trang v\u00e0 c\u00e1c b\u1ed9 kh\u1edfi \u0111\u1ed9ng m\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, Lead Flows c\u0169ng s\u1edf h\u1eefu m\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt kh\u00e1c \u0111\u00f3 l\u00e0 r\u1ea5t d\u1ec5 \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c lead. M\u1ed9t khi ai \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i page view, l\u1ecbch s\u1eed submit bi\u1ec3u m\u1eabu, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

24. Bounce Bar<\/h3>\n

Th\u00eam banner “l\u1eddi ch\u00e0o” v\u00e0o site c\u1ee7a b\u1ea1n ch\u1ec9 trong v\u00e0i gi\u00e2y.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

Bounce Bar l\u00e0 m\u1ed9t d\u1ea1ng script cho ph\u00e9p b\u1ea1n xu\u1ea5t b\u1ea3n c\u00e1c thanh banner b\u1eaft m\u1eaft l\u00ean site m\u00e0 kh\u00f4ng c\u1ea7n code. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eafm CTA v\u00e0o ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean trang m\u00e0 h\u1ecd truy c\u1eadp v\u00e0 t\u00ecm hi\u1ec3u li\u1ec7u h\u1ecd c\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ch\u1eb7n qu\u1ea3ng c\u00e1o. B\u00ean c\u1ea1nh \u0111\u00f3, Bounce Bar c\u00f2n cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp nh\u1eefng thanh (bar) kh\u00e1c nhau cho t\u1eebng trang web, l\u00fd t\u01b0\u1edfng cho nh\u1eefng ai mu\u1ed1n \u0111i\u1ec1u ch\u1ec9nh CTA ra h\u1ea7u kh\u1eafp c\u1ea3 trang.<\/p>\n

\u00a0<\/div>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i c\u00f3 ti\u1ec1m n\u0103ng t\u00e1c \u0111\u1ed9ng l\u1edbn t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n b\u1ea5t k\u1ec3 b\u1ea1n mu\u1ed1n kh\u00e1ch gh\u00e9 th\u0103m l\u00e0m g\u00ec tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n

Feedback<\/h2>\n

25. Typeform<\/h3>\n

T\u1ea1o c\u00e1c b\u1ea3ng \u0111i\u1ec1u tra ch\u1ec9 trong v\u00e0i gi\u00e2y.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

T\u1ea1o c\u00e1c b\u1ea3ng \u0111i\u1ec1u tra l\u00e0 c\u00f4ng vi\u1ec7c m\u00e0 r\u1ea5t \u00edt ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 c\u00f2n kh\u00f3 h\u01a1n khi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh ch\u00fang \u0111\u00fang v\u1edbi \u00fd mu\u1ed1n c\u1ee7a b\u1ea1n.<\/p>\n

Typeform s\u1ebd khi\u1ebfn cho qu\u00e1 tr\u00ecnh n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb h\u01a1n cho c\u1ea3 team l\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i. C\u00f4ng c\u1ee5 n\u00e0y kh\u00e1 \u0111\u01a1n gi\u1ea3n, cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh. N\u1ebfu c\u1ea7n l\u1ea5y feedback c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u00ednh chuy\u1ec3n \u0111\u1ed5i th\u00ec Typeform l\u00e0 l\u1ef1a ch\u1ecdn r\u1ea5t l\u00fd t\u01b0\u1edfng.<\/p>\n

26. Intercom.io<\/h3>\n

Tr\u00f2 chuy\u1ec7n ri\u00eang t\u01b0 v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

Intercom.io v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, cho ph\u00e9p c\u00e1c team, bao g\u1ed3m c\u1ea3 marketing, s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 tr\u00f2 chuy\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00f4ng ty. Tuy nhi\u00ean, t\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n n\u00e0y y\u00eau c\u1ea7u tr\u1ea3 ph\u00ed. B\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed t\u00ednh n\u0103ng theo d\u00f5i nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng l\u00e0m m\u00e0 th\u00f4i.<\/p>\n

27. Hotjar<\/h3>\n

T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c kh\u00e1ch gh\u00e9 th\u0103m th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng site c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

C\u00f4ng c\u1ee5 n\u00e0y ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c marketer \u0111ang t\u00ecm ki\u1ebfm. Hotjar l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u00fap c\u00e1c startup c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng \u0111ang s\u1eed d\u1ee5ng website c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o b\u1ea3n \u0111\u1ed3 nhi\u1ec7t (heatmap) \u0111\u1ec3 theo d\u00f5i n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng click v\u00e0 cu\u1ed9n), ph\u1ec5u (funnel) \u0111\u1ec3 hi\u1ec3u c\u00e1c \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi trang c\u1ee7a b\u1ea1n), form \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 insight c\u1ee7a h\u1ecd v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh c\u00e1c bi\u1ec3u m\u1eabu…<\/p>\n

M\u1eb7c d\u00f9 mi\u1ec5n ph\u00ed nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p l\u00ean b\u1ea3n pro ho\u1eb7c business \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nhi\u1ec1u t\u00ednh n\u0103ng c\u1ea5p cao h\u01a1n.<\/p>\n

28. Startup Launch List<\/h3>\n

C\u00e1c b\u00e0i b\u00e1o m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ecdc tr\u01b0\u1edbc khi kh\u1edfi nghi\u1ec7p.<\/strong><\/p>\n

\"User<\/strong><\/p>\n

Internet hi\u1ec7n nhan nh\u1ea3n c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ec3 tr\u00e1nh m\u1ea5t th\u1eddi gian ph\u1ea3i l\u01b0\u1edbt t\u1eeb web n\u00e0y sang web kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o Startup Launch List \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t li\u00ean quan \u0111\u1ebfn h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp th\u00e0nh c\u00f4ng, x\u00e2y d\u1ef1ng \u0111\u1ed9i nh\u00f3m, t\u1ea1o s\u1ea3n ph\u1ea9m, ki\u1ebfm ti\u1ec1n v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

Ph\u00e1t tri\u1ec3n m\u1ed9t startup l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng nh\u01b0ng ch\u00fang t\u00f4i hy v\u1ecdng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u00edt nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o v\u01a1i \u0111i nh\u1eefng kh\u00f3 kh\u0103n \u0111\u00f3. Ngay c\u1ea3 khi ch\u1ec9 v\u1edbi ng\u00e2n s\u00e1ch khi\u00eam t\u1ed1n, b\u1ea1n c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00e0nh hi\u1ec7n th\u1ef1c n\u1ebfu nh\u01b0 c\u00f3 \u0111\u1ee7 ngh\u1ecb l\u1ef1c v\u00e0 ho\u00e0i b\u00e3o.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong ph\u1ea7n 1, b\u1ea1n \u0111\u1ecdc \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u 14 c\u00f4ng c\u1ee5 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n v\u1ed1n, trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u01b0 Pexels 2.0<\/strong> cung c\u1ea5p kho \u1ea3nh stock mi\u1ec5n ph\u00ed, ch\u1ea5t l\u01b0\u1ee3ng cao; App Screenshot Builder<\/strong> t\u1ea1o \u1ea3nh \u1ea5n t\u01b0\u1ee3ng cho c\u00e1c trang ch\u1ec9 trong v\u00e0i ph\u00fat hay Freebbble<\/strong> v\u1edbi th\u01b0 vi\u1ec7n kh\u1ed5ng l\u1ed3 g\u1ed3m h\u00e0ng tr\u0103m font, icon v\u00e0 template mi\u1ec5n ph\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41011"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41011"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41011\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}