{"id":41029,"date":"2023-12-10T02:26:55","date_gmt":"2023-12-10T02:26:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-duy-thiet-ke-giup-ban-giai-quyet-van-de-nhu-ceo.html"},"modified":"2023-12-13T05:13:43","modified_gmt":"2023-12-13T05:13:43","slug":"tu-duy-thiet-ke-giup-ban-giai-quyet-van-de-nhu-ceo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-duy-thiet-ke-giup-ban-giai-quyet-van-de-nhu-ceo.html","title":{"rendered":"T\u01b0 duy thi\u1ebft k\u1ebf gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0 CEO"},"content":{"rendered":"
\n

Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, khi Internet v\u00e0 c\u00f4ng ngh\u1ec7 l\u00ean ng\u00f4i th\u00ec thi\u1ebft k\u1ebf l\u00e0 t\u1eeb qu\u00e1 ph\u1ed5 bi\u1ebfn. Xu\u1ea5t hi\u1ec7n trong v\u00f4 s\u1ed1 th\u1ee9 m\u00e0 ch\u00fang ta s\u1eed d\u1ee5ng v\u00e0 nh\u00ecn th\u1ea5y h\u00e0ng ng\u00e0y nh\u01b0 c\u00e1c t\u1ea1p ch\u00ed, b\u00e1o, s\u00e1ch v\u1edf, qu\u1ea3ng c\u00e1o, trang ph\u1ee5c, th\u01b0\u01a1ng hi\u1ec7u hay c\u00e1c lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 kh\u00e1c, thi\u1ebft k\u1ebf \u0111ang d\u1ea7n tr\u1edf th\u00e0nh l\u0129nh v\u1ef1c v\u00f4 c\u00f9ng “hot”.<\/p>\n

Tuy nhi\u00ean, trong thi\u1ebft k\u1ebf c\u00f3 m\u1ed9t thu\u1eadt ng\u1eef m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft \u0111\u00f3 ch\u00ednh l\u00e0 “t\u01b0 duy thi\u1ebft k\u1ebf” (Design thingking)<\/strong> hay c\u00f2n g\u1ecdi n\u00f4m na l\u00e0 “t\u01b0 duy s\u00e1ng t\u1ea1o”<\/strong> ho\u1eb7c “ngh\u0129 ra ngo\u00e0i chi\u1ebfc h\u1ed9p” (think out of the box)<\/strong>. V\u1ec1 c\u01a1 b\u1ea3n, t\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft th\u1ef1c t\u1ebf s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t k\u1ebft qu\u1ea3 trong t\u01b0\u01a1ng lai \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. \u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u1ebft h\u1ee3p s\u1ef1 \u0111\u1ed3ng c\u1ea3m, s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh h\u1ee3p l\u00fd nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 kinh doanh th\u00e0nh c\u00f4ng.<\/p>\n

Hi\u1ec7n nay, t\u01b0 duy thi\u1ebft k\u1ebf kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 xu\u1ea5t hi\u1ec7n trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf n\u1eefa.<\/p>\n

Quan ni\u1ec7m sai l\u1ea7m<\/h2>\n

Quan \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng cho r\u1eb1ng t\u01b0 duy thi\u1ebft k\u1ebf c\u1ea7n thi\u1ebft ho\u1eb7c ch\u1ec9 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf, h\u1eefu \u00edch cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, m\u00e1y m\u00f3c hay \u0111\u1ed3 h\u1ecda. C\u00f2n c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c th\u00ec ho\u00e0n to\u00e0n kh\u00f4ng c\u1ea7n \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy n\u00e0y.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu b\u1ea1n nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n th\u00ec s\u1ebd nh\u1eadn r\u1ea5t, r\u1ea5t nhi\u1ec1u t\u00e0i li\u1ec7u, s\u00e1ch, ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 c\u00e1c kh\u00f3a h\u1ecdc \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean t\u01b0 duy thi\u1ebft k\u1ebf.<\/p>\n

T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, t\u1eeb doanh nh\u00e2n, k\u1ef9 s\u01b0 cho t\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n hay b\u1ea5t c\u1ee9 ai kh\u00e1c \u0111\u1ec1u \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng qu\u00e1 tr\u00ecnh t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o nh\u1eefng th\u00f3i quen l\u00e0nh m\u1ea1nh, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng t\u00ecnh hu\u1ed1ng ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan trong cu\u1ed9c s\u1ed1ng. V\u00e0 b\u00e2y gi\u1edd, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady.<\/p>\n

T\u01b0 duy thi\u1ebft k\u1ebf tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

G\u1ea7n \u0111\u00e2y, t\u1edd New York Times \u0111\u00e3 ph\u00e2n t\u00e1ch qu\u00e1 tr\u00ecnh t\u01b0 duy thi\u1ebft k\u1ebf th\u00e0nh 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n:<\/p>\n

\"Qu\u00e1<\/p>\n

B\u00e2y gi\u1edd, h\u00e3y c\u00f9ng xem th\u1eed nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n nh\u00e9.<\/p>\n

\u0110\u1ea5u tranh v\u1edbi s\u1ef1 tr\u00ec ho\u00e3n: H\u00e3y \u00e1p d\u1ee5ng c\u00e1c m\u1eabu th\u1eed<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf r\u1ea5t s\u00e1ng t\u1ea1o. \u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 s\u1ef1 th\u1eadt nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 v\u0129 \u0111\u1ea1i th\u00ec s\u00e1ng t\u1ea1o ch\u01b0a h\u1eb3n l\u00e0 \u0111\u1ed9ng l\u1ef1c mang t\u00ednh ch\u1ea5t th\u00fac \u0111\u1ea9y, quy\u1ebft \u0111\u1ecbnh.<\/p>\n

T\u01b0 duy thi\u1ebft k\u1ebf li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u01b0\u1ee3t qua n\u1ed7i s\u1ee3 th\u1ea5t b\u1ea1i. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng ph\u1ea3i t\u1ea1o ra nh\u1ec1u m\u1eabu th\u1eed nghi\u1ec7m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u r\u1ebb h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n, th\u1eddi gian v\u00e0 \u0111\u01b0a d\u1ef1 \u00e1n \u0111i v\u00e0o th\u1ef1c t\u1ebf. Ngay c\u1ea3 khi m\u1ed9t v\u00e0i m\u1eabu th\u1eed \u0111\u1ea7u ti\u00ean kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ho\u1eb7c ph\u1ea3i lo\u1ea1i b\u1ecf th\u00ec h\u1ecd coi \u0111\u00f3 l\u00e0 c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho nh\u1eefng m\u00f4 h\u00ecnh m\u1edbi.<\/p>\n

\u0110\u00e2y l\u00e0 ki\u1ec3u t\u01b0 duy \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 gi\u00fap ch\u00fang ta x\u00f3a b\u1ecf ho\u00e0n to\u00e0n s\u1ef1 tr\u00ec ho\u00e3n. Trong m\u1ed9t b\u00e0i vi\u1ebft \u0111\u0103ng tr\u00ean t\u1edd Psychology Today, Joseph Ferrari \u2013 gi\u00e1o s\u01b0 t\u00e2m l\u00fd h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc De Paul \u1edf Chiago n\u00f3i r\u1eb1ng c\u00f3 3 ki\u1ec3u tr\u00ec ho\u00e3n:<\/p>\n

\u00a0<\/div>\n

Nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng h\u1ec1 nh\u1eadn ra r\u1eb1ng h\u1ecd th\u01b0\u1eddng tr\u00e1nh n\u00e9 c\u00e1c b\u00e0i ki\u1ec3m tra, b\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c h\u00e0ng qu\u00fd hay mua m\u1ed9t m\u00f3n qu\u00e0 cho ng\u01b0\u1eddi th\u00e2n ch\u1ec9 v\u00ec s\u1ee3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd kh\u00f4ng h\u00e0i l\u00f2ng ho\u1eb7c nh\u1eefng m\u00f3n qu\u00e0 \u0111\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 ho\u00e0n h\u1ea3o.<\/p>\n

Thay v\u1ecb b\u1ecb n\u1ed7i s\u1ee3 h\u00e3i l\u1ea5n \u00e1t, h\u00e3y suy ngh\u0129 nh\u01b0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf. B\u1ea5t k\u1ec3 v\u1ea5n \u0111\u1ec1 hay nhi\u1ec7m v\u1ee5 b\u1ea1n \u0111ang tr\u00ec ho\u00e3n l\u00e0 g\u00ec \u0111i n\u1eefa th\u00ec c\u0169ng h\u00e3y t\u1ea1o ra m\u1ed9t m\u1eabu th\u1eed b\u1eb1ng c\u00e1ch ph\u00e2n chia c\u00f4ng vi\u1ec7c th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf v\u00e0 gi\u1ea3i quy\u1ebft t\u1eebng c\u00e1i m\u1ed9t.<\/strong> Khi \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 h\u1ed3i t\u01b0\u1edfng l\u1ea1i ch\u00fang, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng m\u1ed9t kh\u1edfi \u0111\u1ea7u nh\u1ecf c\u00f3 th\u1ec3 k\u00e9o theo s\u1ef1 t\u1ef1 tin v\u00f4 c\u00f9ng l\u1edbn gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh c\u00e1c ph\u1ea7n vi\u1ec7c c\u00f2n l\u1ea1i.<\/p>\n

Ki\u1ec3m so\u00e1t t\u1ed1t c\u00e1c ch\u1ec9 tr\u00edch: H\u00e3y thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i<\/h2>\n

C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec1u ph\u1ea3i thu th\u1eadp v\u00e0 \u00e1p d\u1ee5ng th\u00f4ng tin ph\u1ea3n h\u1ed3i cho m\u1ed7i d\u1ef1 \u00e1n. \u0110i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 h\u1ecd ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ee3p t\u00e1c t\u00edch c\u1ef1c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. Thay v\u00ec s\u1ee3 h\u00e3i n\u00f3, h\u00e3y mong \u0111\u1ee3i n\u00f3, c\u1ea3m th\u1ea5y l\u1ea1c l\u00f5ng n\u1ebfu thi\u1ebfu n\u00f3. Vi\u1ec7c ki\u1ec3m so\u00e1t t\u1ed1t c\u00e1c ch\u1ec9 tr\u00edch, \u0111\u00e1nh gi\u00e1, cho d\u00f9 mang t\u00ednh x\u00e2y d\u1ef1ng, qu\u00e1 v\u1ed9i v\u00e0ng hay hi\u1ec3u nh\u1ea7m th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 l\u1ee3i th\u1ebf l\u1edbn cho c\u1ea3 trong c\u00f4ng vi\u1ec7c l\u1eabn cu\u1ed9c s\u1ed1ng ri\u00eang c\u1ee7a b\u1ea1n.<\/p>\n

\"Qu\u00e1<\/p>\n

Theo Douglas Stone – gi\u1ea3ng vi\u00ean t\u1ea1i \u0110\u1ea1i h\u1ecdc Lu\u1eadt Harvard v\u00e0 l\u00e0 \u0111\u1ed3ng t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch s\u00e1ch “Thanks for the Feedbacks”<\/em> (t\u1ea1m d\u1ecbch: C\u1ea3m \u01a1n c\u00e1c ph\u1ea3n h\u1ed3i), c\u00f3 3 l\u00fd do khi\u1ebfn ch\u00fang ta kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t t\u1ed1t c\u00e1c ch\u1ec9 tr\u00edch:<\/p>\n

C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n h\u1ed3i v\u00e0 ch\u1ec9 tr\u00edch \u00edt mang t\u00ednh ch\u1ea5t c\u00e1 nh\u00e2n b\u1edfi v\u00ec 3 \u0111i\u1ec1u ki\u1ec7n tr\u00ean kh\u00f4ng x\u1ea3y ra. Trong vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi thi\u1ebft k\u1ebf, n\u1ebfu c\u1ea3m th\u1ea5y kh\u00f4ng t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ea5t t\u1ef1 tin sau khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng \u0111i qu\u00e1 gi\u1edbi h\u1ea1n. Quan tr\u1ecdng h\u01a1n, ch\u1ec9 tr\u00edch c\u00f3 th\u1ec3 sai l\u1ea7m ho\u1eb7c kh\u00f4ng c\u00f4ng b\u1eb1ng b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng (client) \u0111ang c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi nghe (audience) m\u00e0 h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n so v\u1edbi nh\u00e0 thi\u1ebft k\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea5n c\u00f4ng b\u1ea1n.<\/p>\n

\u00a0<\/div>\n

H\u00e3y \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch. Li\u1ec7u r\u1eb1ng l\u1eddi ph\u1ea3n h\u1ed3i kh\u00f4ng t\u1ed1t \u0111\u00f3 \u0111\u1ebfn t\u1eeb ai? N\u00ean l\u00e0m g\u00ec \u0111\u1ec3 h\u1ecd h\u00e0i l\u00f2ng h\u01a1n? N\u1ebfu v\u1eabn c\u00f2n s\u1ef1 hi\u1ec3u nh\u1ea7m th\u00ec h\u00e3y \u00e1p d\u1ee5ng c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft th\u1eadt ph\u00f9 h\u1ee3p. \u0110\u1eebng qu\u00ean r\u1eb1ng ai c\u0169ng c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng ng\u01b0\u1eddi xung quanh h\u01a1n ch\u00ednh h\u1ecd.<\/p>\n

H\u00e3y tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n: H\u00ecnh \u1ea3nh h\u00f3a b\u1eb1ng c\u00e1c c\u00e2u chuy\u1ec7n<\/h2>\n

K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng c\u00f3 l\u1ee3i trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c. M\u1ecdi ng\u01b0\u1eddi c\u1ea7n tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng trong m\u1ed9t v\u00e0i t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh trong cu\u1ed9c s\u1ed1ng. T\u1eeb ph\u1ecfng v\u1ea5n xin vi\u1ec7c, c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e3ng m\u1ea1n hay c\u00f4ng vi\u1ec7c ho\u1eb7c ch\u1ec9 \u0111\u1ec3 t\u1ef1 tin v\u00e0o b\u1ea3n th\u00e2n h\u01a1n v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n th\u00ec: l\u1eafng nghe, k\u1ebft n\u1ed1i, gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb<\/strong> v\u00e0 c\u00e1c k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng kh\u00e1c<\/strong> l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 ti\u1ebfn g\u1ea7n h\u01a1n v\u1edbi k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n khao kh\u00e1t \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

\"Qu\u00e1<\/p>\n

V\u00e0 ngh\u0129 v\u1ec1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u00e0 t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 b\u00e1n h\u00e0ng g\u1eb7p nhau. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra nh\u1eefng l\u1ee3i th\u1ebf tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n

C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ngo\u00e0i vi\u1ec7c gi\u1ea3i th\u00edch c\u00e1c chi ti\u1ebft th\u00ec c\u00f2n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c li\u1ec7u r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a to\u00e0n d\u1ef1 \u00e1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t thi\u1ebft k\u1ebf t\u1ed1t, b\u00e1n h\u00e0ng<\/strong> v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/strong> \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau l\u00e0 c\u00e1ch m\u00e0 Samsung \u0111\u00e3 l\u00e0m v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0 TV hay the Serif.<\/p>\n

Nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, nh\u1eefng chi\u1ebfc TV m\u00e0n h\u00ecnh cong \u0111\u00e3 “h\u00fat h\u1ed3n” h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng nh\u1edd thi\u1ebft k\u1ebf m\u1edbi m\u1ebb nh\u01b0ng trong , ch\u00fang \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd “h\u1ea1 nhi\u1ec7t” b\u1edfi v\u00ec m\u1ed9t v\u00e0i h\u1ea1n ch\u1ebf nh\u01b0 c\u00e1c g\u00f3c quan s\u00e1t b\u1ecb gi\u1edbi h\u1ea1n hay m\u1ee9c \u0111\u1ed9 ph\u1ea3n chi\u1ebfu v\u01b0\u1ee3t qu\u00e1 ti\u00eau chu\u1ea9n hi\u1ec7n \u0111\u1ea1i. Tuy nhi\u00ean, Samsung \u0111\u00e3 nhanh ch\u00f3ng kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 t\u00ean Ronan & Erwan Bouroullec \u0111\u1ebfn t\u1eeb Ph\u00e1p \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd \u0111\u00e3 h\u00ecnh th\u00e0nh \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn “m\u1edbi m\u1ebb” cho d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, h\u00e3ng c\u0169ng thi\u1ebft k\u1ebf m\u1ed9t video gi\u1edbi thi\u1ec7u h\u1ebft s\u1ee9c \u1ea5n t\u01b0\u1ee3ng v\u00e0 chi\u1ebfn d\u1ecbch PR ho\u00e0nh tr\u00e1ng song song v\u1edbi qu\u00e1 tr\u00ecnh b\u00e1n s\u1ea3n ph\u1ea9m. T\u1ea1p ch\u00ed Fast Company g\u1ecdi \u0111\u00f3 l\u00e0 m\u1ed9t “tuy\u1ec7t t\u00e1c v\u1ec1 thi\u1ebft k\u1ebf”.<\/p>\n

Samsung \u0111\u00e3 s\u1eed d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u1ec3 h\u00ecnh \u1ea3nh h\u00f3a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh c\u1ee7a d\u1ef1 \u00e1n n\u00e0y v\u00e0 th\u1eed nghi\u1ec7m li\u1ec7u c\u00e1c m\u1ee5c ti\u00eau s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o \u2013 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch m\u00e0 c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng h\u00ecnh \u1ea3nh h\u00f3a c\u00e1c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u1ec3 t\u0103ng s\u1ef1 t\u1eadp trung v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a m\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong m\u1ecdi l\u0129nh v\u1ef1c.<\/p>\n

H\u00e3y ngh\u0129 nh\u01b0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u1ec3 h\u00e0n thi\u1ec7n c\u00e1c k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng. Hi\u1ec3u r\u1eb1ng b\u1ea5t k\u1ec3 t\u00ecnh hu\u1ed1ng c\u00f3 kh\u00f3 kh\u0103n hay ph\u1ee9c t\u1ea1p \u0111\u1ebfn m\u1ee9c n\u00e0o th\u00ec c\u0169ng kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c \u0111am m\u00ea c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, khi Internet v\u00e0 c\u00f4ng ngh\u1ec7 l\u00ean ng\u00f4i th\u00ec thi\u1ebft k\u1ebf l\u00e0 t\u1eeb qu\u00e1 ph\u1ed5 bi\u1ebfn. Xu\u1ea5t hi\u1ec7n trong v\u00f4 s\u1ed1 th\u1ee9 m\u00e0 ch\u00fang ta s\u1eed d\u1ee5ng v\u00e0 nh\u00ecn th\u1ea5y h\u00e0ng ng\u00e0y nh\u01b0 c\u00e1c t\u1ea1p ch\u00ed, b\u00e1o, s\u00e1ch v\u1edf, qu\u1ea3ng c\u00e1o, trang ph\u1ee5c, th\u01b0\u01a1ng hi\u1ec7u hay c\u00e1c lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 kh\u00e1c, thi\u1ebft k\u1ebf \u0111ang d\u1ea7n tr\u1edf th\u00e0nh l\u0129nh v\u1ef1c v\u00f4 c\u00f9ng “hot”.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41029"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41029"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41029\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}