{"id":41035,"date":"2023-12-10T02:27:09","date_gmt":"2023-12-10T02:27:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/larry-page-sergey-brin-va-3-nguyen-tac-cua-nhung-doanh-nhan-dich-thuc.html"},"modified":"2023-12-13T05:13:19","modified_gmt":"2023-12-13T05:13:19","slug":"larry-page-sergey-brin-va-3-nguyen-tac-cua-nhung-doanh-nhan-dich-thuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/larry-page-sergey-brin-va-3-nguyen-tac-cua-nhung-doanh-nhan-dich-thuc.html","title":{"rendered":"Larry Page, Sergey Brin v\u00e0 3 nguy\u00ean t\u1eafc c\u1ee7a nh\u1eefng doanh nh\u00e2n \u0111\u00edch th\u1ef1c"},"content":{"rendered":"
\n

Th\u00e1ng 8\/2015, Google khi\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u00f4ng ngh\u1ec7 s\u1eedng s\u1ed1t khi th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00f4ng ty m\u1eb9 Alphabet v\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea3i t\u1ed5 to\u00e0n b\u1ed9 doanh nghi\u1ec7p c\u00f3 t\u00ednh ch\u1ea5t \u0111\u1ed9t ph\u00e1. M\u1ed9t th\u00e1ng sau \u0111\u00f3, “g\u00e3 t\u00ecm ki\u1ebfm kh\u1ed5ng l\u1ed3” l\u1ea1i ti\u1ebfp t\u1ee5c g\u00e2y b\u1ea5t ng\u1edd b\u1eb1ng m\u1ed9t logo m\u1edbi tr\u00f2n tr\u1ecba h\u01a1n v\u1edbi phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u00fang xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i. Trong khi kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c li\u1ec7u nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng t\u1edbi t\u01b0\u01a1ng lai c\u1ee7a Google \u2013 m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u1ed5i m\u1edbi nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o th\u00ec \u0111a ph\u1ea7n gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ec1u h\u1ebft s\u1ee9c \u1ee7ng h\u1ed9 tr\u01b0\u1edbc nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u l\u1ea1 l\u00f9ng nh\u1ea5t trong quy\u1ebft \u0111\u1ecbnh t\u00e1i c\u1ea5u tr\u00fac \u0111\u00f3 l\u00e0 hai \u0111\u1ed3ng s\u00e1ng l\u1eadp Larry Page<\/strong> v\u00e0 Sergey Brin<\/strong> \u0111\u00e3 nh\u01b0\u1eddng l\u1ea1i v\u1ecb tr\u00ed CEO Google cho Sundar Pichai \u2013 gi\u00e1m \u0111\u1ed1c m\u1ea3ng Android, Google Chrome v\u00e0 c\u00f3 vai tr\u00f2 ch\u1ee7 ch\u1ed1t trong h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a Google hi\u1ec7n t\u1ea1i. Tuy nhi\u00ean, d\u00f9 l\u00e0 g\u00ec \u0111i n\u1eefa th\u00ec \u0111\u1eb1ng sau c\u00e2u chuy\u1ec7n n\u00e0y v\u1eabn \u0111\u1ec3 l\u1ea1i cho ch\u00fang ta \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang nu\u00f4i d\u01b0\u1ee1ng gi\u1ea5c m\u01a1 kh\u1edfi nghi\u1ec7p 3 b\u00e0i h\u1ecdc v\u00f4 c\u00f9ng l\u1edbn v\u1ec1 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n

\"Alphabet\"<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa doanh nh\u00e2n v\u00e0 ch\u1ee7 kinh doanh<\/h3>\n

C\u00e1c ch\u1ee7 kinh doanh (business owner)<\/strong> th\u01b0\u1eddng d\u1ed3n h\u1ebft n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd v\u00e0o vi\u1ec7c gi\u1eef c\u00f4ng ty c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn. Tr\u00e1i l\u1ea1i, c\u00e1c doanh nh\u00e2n \u0111\u00edch th\u1ef1c<\/strong> l\u1ea1i t\u1eadp trung v\u00e0i vi\u1ec7c t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i th\u00f4ng qua vi\u1ec7c bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng “b\u1ea5t th\u01b0\u1eddng” th\u00e0nh nh\u1eefng s\u1ea3n ph\u1ea9m “b\u00ecnh th\u01b0\u1eddng” ph\u1ee5c v\u1ee5 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00e1c ch\u1ee7 kinh doanh nh\u1ecf th\u01b0\u1eddng ng\u1ea1i r\u1ee7i ro trong khi c\u00e1c doanh nh\u00e2n v\u1edbi t\u1ea7m nh\u00ecn l\u1edbn l\u1ea1i s\u1eb5n s\u00e0ng \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi m\u1ecdi s\u00f3ng gi\u00f3 mi\u1ec5n l\u00e0 h\u1ecd c\u00f2n th\u1ea5y nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

Larry Page v\u00e0 Sergey Brin l\u00e0 nh\u1eefng con ng\u01b0\u1eddi s\u1edf h\u1eefu tinh th\u1ea7n doanh nh\u00e2n \u0111\u00edch th\u1ef1c \u0111\u00f3.<\/p>\n

3 nguy\u00ean t\u1eafc c\u1ee7a “c\u1eb7p \u0111\u00f4i ho\u00e0n h\u1ea3o” Larry Page v\u00e0 Sergey Brin<\/h2>\n

1. Thu\u00ea nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi h\u01a1n<\/h3>\n

Sundar Pichai \u0111\u01b0\u1ee3c xem l\u00e0 “nh\u00e2n t\u1ed1” c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh t\u01b0\u01a1ng lai c\u1ee7a Google sau khi Alphabet tr\u1edf th\u00e0nh c\u00f4ng ty m\u1eb9 n\u1eafm gi\u1eef to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a “g\u00e3 kh\u1ed5ng l\u1ed3” n\u00e0y. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Sundar \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u1eefng tr\u1ecdng tr\u00e1ch quan tr\u1ecdng trong vi\u1ec7c ki\u1ec3m so\u00e1t c\u00e1c s\u1ea3n ph\u1ea9m “l\u00f5i” c\u1ee7a Google nh\u01b0 Android, Chrome, Google Drive, Gmail, Google Maps<\/strong> v\u00e0 \u0111\u01b0\u1ee3c n\u1eafm gi\u1eef c\u01b0\u01a1ng v\u1ecb CEO thay hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp. Th\u1ef1c t\u1ebf, c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a Google \u0111\u1ec1u cho r\u1eb1ng vi\u1ec7c \u0111\u01b0a Sundar l\u00ean l\u00e0m CEO l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t b\u1edfi anh ch\u00e0ng n\u00e0y c\u00f3 nhi\u1ec1u t\u00e0i n\u0103ng trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y c\u1ee7a “g\u00e3 kh\u1ed5ng l\u1ed3” v\u1ec1 t\u00ecm ki\u1ebfm.<\/p>\n

\"Alphabet\"<\/p>\n

\u00a0<\/div>\n

R\u00f5 r\u00e0ng, Larry Page kh\u00f4ng c\u00f2n t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u00ecnh v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o s\u1ed1 th\u00f4ng qua vi\u1ec7c khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a th\u00f4ng tin nh\u01b0 tr\u01b0\u1edbc n\u1eefa. Thay v\u00e0o \u0111\u00f3, anh mu\u1ed1n \u0111\u1eafm ch\u00ecm trong nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 anh c\u00e2n nh\u1eafc r\u1eb1ng s\u1ebd quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u1ee7 \u0111\u1ea1o c\u1ee7a Google \u0111\u00f2i h\u1ecfi m\u1ed9t ng\u01b0\u1eddi ph\u1ea3i to\u00e0n t\u00e2m to\u00e0n \u00fd v\u00e0o vi\u1ec7c \u0111i\u1ec1u h\u00e0nh ch\u00fang. \u0110\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp Google trao ch\u1ee9c CEO cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c. Trong qu\u00e1 kh\u1ee9, CEO Eric Schmidt \u0111\u00e3 t\u1eebng l\u00e0 ng\u01b0\u1eddi g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a “g\u00e3 kh\u1ed5ng l\u1ed3” n\u00e0y. Larry Page v\u00e0 Sergey Brin l\u00e0 nh\u1eefng nh\u00e0 ph\u00e1t minh, nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 doanh nh\u00e2n \u0111a t\u00e0i nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o, h\u1ecd c\u0169ng l\u00e0 “\u1ee9ng c\u1eed vi\u00ean” s\u00e1ng gi\u00e1 nh\u1ea5t cho v\u1ecb tr\u00ed \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 doanh nghi\u1ec7p.<\/p>\n

V\u1eady th\u00ec nguy\u00ean t\u00e1c n\u00e0y c\u1ee7a hai nh\u00e0 s\u00e1ng l\u1eadp Google n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec m\u00e0 c\u00e1c c\u00f4ng ty hi\u1ec7n nay c\u1ea7n ch\u00fa \u00fd? Ch\u00ednh x\u00e1c \u1edf \u0111\u00e2y l\u00e0 trong qu\u00e1 tr\u00ecnh chi\u00eau m\u1ed9 nh\u00e2n t\u00e0i, startup n\u00ean t\u00ecm ki\u1ebfm c\u00e1c \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n nh\u1eefng g\u00ec m\u00e0 ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c.<\/strong><\/p>\n

M\u1ed9t CTO (gi\u00e1m \u0111\u1ed1c c\u00f4ng ngh\u1ec7) n\u00ean tuy\u1ec3n m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u01b0 duy thi\u1ebft k\u1ebf trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n m\u00ecnh. M\u1ed9t CMO (gi\u00e1m \u0111\u1ed1c marketing) n\u00ean tuy\u1ec3n m\u1ed9t growth hacker (ng\u01b0\u1eddi c\u00f3 nhi\u1ec7m v\u1ee5 th\u00fac \u0111\u1ea9y vi\u1ec7c ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean m\u1ed9t c\u00e1ch th\u00f4ng minh, bao g\u1ed3m thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi, ch\u0103m s\u00f3c ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y g\u1eafn b\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m) th\u00e0nh th\u1ea1o v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c thi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ho\u00e0n h\u1ea3o. M\u1ed9t CSO (gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c) n\u00ean l\u00e0 m\u1ed9t “guru” v\u1ec1 b\u00e1n h\u00e0ng m\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u0103ng l\u00ean m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng v\u00e0 theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau m\u00e0 nh\u1eefng nh\u00e2n vi\u00ean b\u00ecnh th\u01b0\u1eddng kh\u00f4ng h\u1ec1 ngh\u0129 \u0111\u1ebfn.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac, c\u00e1c doanh nh\u00e2n n\u00ean t\u00ecm ki\u1ebfm m\u1ed9t CEO gi\u1ecfi h\u01a1n m\u00ecnh \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.<\/p>\n

2. Giao ph\u00f3 quy\u1ec1n qu\u1ea3n l\u00fd c\u00f4ng ty cho c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/h3>\n

Nguy\u00ean t\u1eafc c\u1ee7a vi\u1ec7c chi\u00eau m\u1ed9 nh\u00e2n t\u00e0i c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd ph\u1ee9c t\u1ea1p \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u1edfi Napoleon Hill<\/strong> khi th\u00e0nh l\u1eadp Mastermind Group. B\u1eb1ng c\u00e1ch l\u00e0m nh\u01b0 v\u1eady, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u m\u1ed9t c\u00f4ng ty kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i gi\u1ecfi trong m\u1ecdi l\u0129nh v\u1ef1c. Tuy nhi\u00ean, h\u1ecd c\u1ea7n kh\u00f4n kh\u00e9o trong vi\u1ec7c giao ph\u00f3 c\u00f4ng vi\u1ec7c cho nh\u1eefng c\u1ea5p d\u01b0\u1edbi ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

\"Alphabet\"<\/p>\n

\u00a0<\/div>\n

\u0110i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p c\u00f3 ngh\u0129a l\u00e0 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c qu\u1ea3n l\u00fd con ng\u01b0\u1eddi v\u00e0 d\u00f2ng ti\u1ec1n thay v\u00ec tr\u1ef1c ti\u1ebfp tham gia v\u00e0o t\u1eebng kh\u00e2u trong ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u00f3. Th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng con ng\u01b0\u1eddi \u0111\u00e1ng tin c\u1eady v\u00e0 t\u00e0i n\u0103ng, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 d\u1ed3n s\u1ee9c v\u00e0o vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 s\u1eafp \u0111\u1eb7t c\u00e1c nh\u00e2n t\u00e0i v\u00e0o v\u1ecb tr\u00ed th\u00edch h\u1ee3p \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb t\u1ed1i \u0111a cho doanh nghi\u1ec7p.<\/p>\n

V\u1edbi vi\u1ec7c th\u00e0nh l\u1eadp c\u00f4ng ty m\u1eb9 Alphabet v\u00e0 b\u1ed5 nhi\u1ec7m Sundar Pichai l\u00e0m CEO c\u1ee7a Googe, Larry Page \u0111\u00e3 t\u00ecm ra m\u1ed9t con \u0111\u01b0\u1eddng r\u00fat kh\u1ecfi v\u1ecb tr\u00ed \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y c\u1ee7a “g\u00e3 kh\u1ed5ng l\u1ed3” \u0111\u1ec3 t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c d\u1ef1 \u00e1n m\u1edbi. \u0110i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y \u0111\u00f3 l\u00e0 th\u1eddi gian \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. \u0110\u1ea7u ti\u00ean,<\/em> Sundar Pichai ph\u1ea3i \u0111\u1ea3m b\u1ea3o gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c nh\u00e2n vi\u00ean. Th\u1ee9 hai,<\/em> gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh Ruth Porat ph\u1ea3i c\u1eaft gi\u1ea3m c\u00e1c chi ph\u00ed \u0111\u1ec3 t\u0103ng s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh c\u1ee7a Google. Cu\u1ed1i c\u00f9ng \u0111\u00f3 l\u00e0 \u0111\u01b0a ra nh\u1eefng l\u00fd l\u1ebd thuy\u1ebft ph\u1ee5c \u0111\u1ec3 tr\u1ea5n an s\u1ef1 lo l\u1eafng c\u1ee7a c\u00e1c c\u1ed5 \u0111\u00f4ng v\u1ec1 t\u00ecnh l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai c\u1ee7a Google khi chuy\u1ec3n sang nh\u1eefng m\u1ea3ng kinh doanh m\u1edbi ti\u1ec1m \u1ea9n nguy c\u01a1 th\u1ea5t b\u1ea1i kh\u00e1 cao, bao g\u1ed3m c\u1ea3 vi\u1ec7c b\u1eafn t\u00ean l\u1eeda l\u00ean M\u1eb7t Tr\u0103ng. R\u00f5 r\u00e0ng, vi\u1ec7c “chuy\u1ec3n giao quy\u1ec1n l\u1ef1c” l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft gi\u00fap cho Larry Page v\u00e0 Sergey Brin c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nhi\u1ec1u th\u1ee9 quan tr\u1ecdng kh\u00e1c.<\/p>\n

Sundar, Ruth c\u00f9ng v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh kh\u00e1c \u0111\u00e3 g\u00f3p ph\u1ea7n gi\u00fap cho gi\u1ea5c m\u01a1 v\u1ec1 c\u00f4ng ty m\u1eb9 Alphabet c\u1ee7a hai nh\u00e0 s\u00e1ng l\u1eadp Google tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c b\u1edfi v\u00ec h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng\u0111\u1ea7y h\u1ee9a h\u1eb9n v\u00e0 v\u1eefng ch\u1eafc c\u1ee7a Google trong t\u01b0\u01a1ng lai m\u00e0 kh\u00f4ng c\u1ea7n hai c\u1ef1u CEO ph\u1ea3i can thi\u1ec7p tr\u1ef1c ti\u1ebfp. \u0110\u1ed3ng th\u1eddi, ni\u1ec1m tin c\u1ee7a Larry v\u00e0o nh\u1eefng con ng\u01b0\u1eddi n\u00e0y v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u1ea3 c\u00f4ng ty c\u0169ng khi\u1ebfn cho t\u1ea7m nh\u00ecn n\u00e0y tr\u1edf n\u00ean c\u00f3 th\u1ec3.<\/p>\n

T\u1eeb th\u1ef1c t\u1ebf t\u1ea1i Google, th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c \u00f4ng ch\u1ee7 mu\u1ed1n r\u00fat kh\u1ecfi c\u00f4ng ty \u0111\u1ec3 nh\u01b0\u1eddng v\u1ecb tr\u00ed CEO cho c\u00e1c nh\u00e2n t\u00e0i m\u1edbi c\u00f3 th\u1ec3 c\u0103n c\u1ee9 v\u00e0o:<\/p>\n

3. Duy tr\u00ec tinh th\u1ea7n doanh nh\u00e2n ngay sau khi \u0111\u00e3 th\u00e0nh c\u00f4ng<\/h3>\n

\"Alphabet\"<\/p>\n

Th\u01b0\u1eddng, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp s\u1ebd r\u1ea5t sung s\u01b0\u1edbng khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty t\u1ef7 \u0111\u00f4 v\u00e0 s\u1eb5n s\u00e0ng r\u00fat lui d\u00e0nh th\u1eddi gian ngh\u1ec9 ng\u01a1i \u0111\u1ec3 nh\u01b0\u1eddng v\u1ecb tr\u00ed \u0111i\u1ec1u h\u00e0nh cho c\u00e1c nh\u00e2n t\u00e0i m\u1edbi. Tuy nhi\u00ean, Larry Page v\u00e0 Sergey Brin l\u1ea1i kh\u00e1c. H\u1ecd “kh\u00f4ng ng\u1ee7 qu\u00ean trong chi\u1ebfn th\u1eafng” m\u00e0 r\u1eddi b\u1ecf th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 m\u01b0u c\u1ea7u nh\u1eefng gi\u1ea5c m\u01a1 c\u00e1 nh\u00e2n v\u00e0 theo \u0111u\u1ed5i m\u1ee5c ti\u00eau t\u1ea1o ra nh\u1eefng l\u1ee3i \u00edch l\u1edbn h\u01a1n cho x\u00e3 h\u1ed9i.<\/p>\n

\u00a0<\/div>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed9t doanh nh\u00e2n kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi “n\u1ed5i l\u00ean” m\u1ed9t l\u1ea7n v\u00e0 sau \u0111\u00f3, duy tr\u00ec vai tr\u00f2 ch\u1ee7 kinh doanh c\u1ee7a c\u00f4ng ty \u0111\u00f3 c\u1ea3 \u0111\u1eddi m\u00e0 l\u00e0 ng\u01b0\u1eddi s\u1eb5n s\u00e0ng m\u1ea1o hi\u1ec3m v\u00e0 ti\u1ebfp t\u1ee5c lao v\u00e0o nh\u1eefng th\u1eed th\u00e1ch m\u1edbi. H\u1ecd kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, kh\u00e1m ph\u00e1 th\u00eam nhi\u1ec1u l\u0129nh v\u1ef1c m\u1edbi v\u00e0 d\u1ea5n th\u00e2n. H\u1ecd kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i th\u00e0nh l\u1eadp th\u1eadt nhi\u1ec1u c\u00f4ng ty. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m ngay t\u1ea1i ph\u00f2ng nghi\u00ean c\u1ee9u \u2013 ph\u00e1t tri\u1ec3n hay d\u1ef1a v\u00e0o c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m.<\/p>\n

Xe t\u1ef1 l\u00e1i, mang Internet \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u b\u1eb1ng m\u00e1y bay hay d\u1ecbch v\u1ee5 giao h\u00e0ng b\u1eb1ng m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i (Drone), nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4ng th\u1ec3 v\u00e0 kh\u00f4ng tin \u0111\u01b0\u1ee3c. Tuy nhi\u00ean, cho t\u1edbi khi th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u l\u00e0m th\u00ec d\u01b0\u1eddng nh\u01b0 ch\u1eb3ng c\u00f3 g\u00ec l\u00e0 “kh\u00f4ng” c\u1ea3. \u0110\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u00e1c doanh nh\u00e2n kh\u00f4ng t\u1eeb b\u1ecf c\u00f4ng cu\u1ed9c \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u00e3 cung c\u1ea5p cho ch\u00fang ta nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 ti\u1ec7n \u00edch tuy\u1ec7t v\u1eddi nh\u1ea5t m\u00e0 th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh th\u1ea5y r\u00f5.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u00e1ng 8\/2015, Google khi\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u00f4ng ngh\u1ec7 s\u1eedng s\u1ed1t khi th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00f4ng ty m\u1eb9 Alphabet v\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea3i t\u1ed5 to\u00e0n b\u1ed9 doanh nghi\u1ec7p c\u00f3 t\u00ednh ch\u1ea5t \u0111\u1ed9t ph\u00e1. M\u1ed9t th\u00e1ng sau \u0111\u00f3, “g\u00e3 t\u00ecm ki\u1ebfm kh\u1ed5ng l\u1ed3” l\u1ea1i ti\u1ebfp t\u1ee5c g\u00e2y b\u1ea5t ng\u1edd b\u1eb1ng m\u1ed9t logo m\u1edbi tr\u00f2n tr\u1ecba h\u01a1n v\u1edbi phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u00fang xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i. Trong khi kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c li\u1ec7u nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng t\u1edbi t\u01b0\u01a1ng lai c\u1ee7a Google \u2013 m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u1ed5i m\u1edbi nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o th\u00ec \u0111a ph\u1ea7n gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ec1u h\u1ebft s\u1ee9c \u1ee7ng h\u1ed9 tr\u01b0\u1edbc nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00f3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41035"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41035"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41035\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}