{"id":4105,"date":"2023-11-29T18:09:48","date_gmt":"2023-11-29T18:09:48","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=4105"},"modified":"2023-11-30T04:57:02","modified_gmt":"2023-11-30T04:57:02","slug":"van-hoa-doanh-nghiep-su-nham-lan-ve-gia-tri","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/van-hoa-doanh-nghiep-su-nham-lan-ve-gia-tri.html","title":{"rendered":"V\u0103n h\u00f3a doanh nghi\u1ec7p: S\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 gi\u00e1 tr\u1ecb"},"content":{"rendered":"

B\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u Gallup (th\u00f4ng qua s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u trong th\u1eddi gian 30 n\u0103m v\u00e0 tr\u00ean ph\u1ea1m vi 30 tri\u1ec7u ng\u01b0\u1eddi) ch\u1ec9 ra r\u1eb1ng, trung b\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ch\u1ec9 c\u00f3 kho\u1ea3ng 13% nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 mu\u1ed1n g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty n\u01a1i h\u1ecd \u0111ang l\u00e0m vi\u1ec7c (con s\u1ed1 n\u00e0y \u1edf M\u1ef9 l\u00e0 32%, trong khi \u1edf Anh l\u00e0 17%).<\/h2>\n

M\u1eb7c cho m\u1ecdi n\u1ed7 l\u1ef1c trong vi\u1ec7c gia t\u0103ng ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9, x\u00e2y d\u1ef1ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi lao \u0111\u1ed9ng ng\u00e0y m\u1ed9t to\u00e0n di\u1ec7n h\u01a1n\u2026, th\u00ec Gallup v\u1eabn ghi nh\u1eadn m\u1ed9t th\u1ef1c t\u1ebf \u0111\u00e1ng bu\u1ed3n, trong su\u1ed1t 15 n\u0103m qua, con s\u1ed1 n\u00e0y (13%) kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

N\u1ebfu \u0111\u1eb7t qua m\u1ed9t b\u00ean s\u1ef1 b\u1ea5t h\u00f2a v\u1ed1n t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u gi\u1eefa ng\u01b0\u1eddi l\u00e0m thu\u00ea v\u00e0 \u00f4ng ch\u1ee7 mang t\u00ean l\u1ee3i \u00edch c\u00e1 nh\u00e2n, th\u00ec vi\u1ec7c t\u1ef7 l\u1ec7 g\u1eafn b\u00f3 th\u1ea5p c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian qua \u0111\u00e3 ch\u1ec9 ra m\u1ed9t th\u1ef1c t\u1ebf r\u1eb1ng doanh nghi\u1ec7p th\u01b0\u1eddng b\u1ecf qu\u00ean nh\u1eefng nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean trong c\u00f4ng vi\u1ec7c, m\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 nhu c\u1ea7u v\u1ec1 tinh th\u1ea7n, mang t\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n

Theo Erika Andersen, m\u1ed9t chuy\u00ean gia v\u1edbi 30 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c nh\u00e2n s\u1ef1, \u0111\u1ed3ng s\u00e1ng l\u1eadp C\u00f4ng ty T\u01b0 v\u1ea5n Proteus, nh\u00e0 b\u00ecnh lu\u1eadn ch\u00ednh cho t\u1edd\u00a0Forbes<\/i>, th\u00ec m\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng nh\u1ea5t khi\u1ebfn nh\u00e2n s\u1ef1 ch\u00e1n n\u1ea3n v\u00e0 s\u1edbm r\u1eddi kh\u1ecfi c\u00f4ng ty, \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p thi\u1ebfu m\u1ed9t n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a ph\u00f9 h\u1ee3p.<\/p>\n

C\u1ee5 th\u1ec3, trong b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y v\u1ec1 Xu h\u01b0\u1edbng nh\u00e2n s\u1ef1 to\u00e0n c\u1ea7u (Global Human Capital Trends) c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n Deloitte (d\u1ef1a tr\u00ean vi\u1ec7c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp 7.000 ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb 130 qu\u1ed1c gia), th\u00ec 86% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng b\u1eadc nh\u1ea5t, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh g\u1eafn b\u00f3 l\u00e2u d\u00e0i hay kh\u00f4ng c\u1ee7a nh\u00e2n s\u1ef1 v\u1edbi doanh nghi\u1ec7p.<\/p>\n

D\u00f9 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty l\u00e0 ch\u00eca kh\u00f3a cho m\u1ecdi v\u1ea5n \u0111\u1ec1, ch\u1ec9 c\u00f3 kho\u1ea3ng 10 \u2013 12% (trong t\u1ed5ng s\u1ed1 86% ng\u01b0\u1eddi \u1edf tr\u00ean) ngh\u0129 r\u1eb1ng c\u00f4ng ty c\u1ee7a h\u1ecd c\u00f3 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a ph\u00f9 h\u1ee3p v\u00e0 ch\u1ec9 kho\u1ea3ng 28% cho bi\u1ebft h\u1ecd hi\u1ec3u v\u0103n h\u00f3a doanh nghi\u1ec7p n\u01a1i h\u1ecd \u0111ang l\u00e0m vi\u1ec7c.<\/p>\n

Erika Andersen cho bi\u1ebft: \u201cM\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y khi x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng trong su\u1ed1t m\u1ed9t th\u1eadp ni\u00ean qua, \u0111\u00f3 l\u00e0 s\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 gi\u00e1 tr\u1ecb b\u00ean ngo\u00e0i v\u00e0 gi\u00e1 tr\u1ecb b\u00ean trong. C\u1ee5 th\u1ec3, \u0111a s\u1ed1 doanh nghi\u1ec7p khi x\u00e2y d\u1ef1ng v\u0103n h\u00f3a c\u1ee7a m\u00ecnh, th\u01b0\u1eddng n\u1ed7 l\u1ef1c t\u1ea1o ra m\u1ed9t b\u1ea3ng d\u00e0i h\u00e0ng tr\u0103m quy t\u1eafc, d\u00e1n ch\u00fang kh\u1eafp n\u01a1i, hay \u0111\u1ed5 ti\u1ec1n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ph\u00f2ng ngh\u1ec9, thi\u1ebft k\u1ebf c\u00e1c bu\u1ed5i team building (x\u00e2y d\u1ef1ng \u0111\u1ed9i nh\u00f3m) ho\u00e0nh tr\u00e1ng\u2026 trong khi th\u1ef1c s\u1ef1, nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd l\u1ea1i ch\u1eb3ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng g\u00ec qua nh\u1eefng vi\u1ec7c n\u00e0y\u201d.<\/p>\n

T\u1eeb \u0111\u00e2y, Erika Andersen \u0111\u00e3 ch\u1ec9 ra m\u1ed9t quy tr\u00ecnh 3 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1eefng ch\u1eafc cho m\u00ecnh, g\u1ed3m:<\/p>\n

B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u b\u1eb1ng \u0111\u1ecbnh ngh\u0129a<\/strong><\/p>\n

<\/div>\n

M\u1ed9t \u0111\u1ecbnh ngh\u0129a \u0111\u01a1n gi\u1ea3n nh\u1ea5t th\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 nh\u1eefng h\u00e0nh vi, vi\u1ec7c l\u00e0m \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, d\u1ef1a tr\u00ean ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

T\u1eeb \u0111\u00e2y, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ed1 h\u00e0nh vi \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn c\u0169ng nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn \u1edf \u0111\u01a1n v\u1ecb c\u1ee7a m\u00ecnh, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng ni\u1ec1m tin ho\u1eb7c gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mu\u1ed1n g\u1eedi g\u1eafm.<\/p>\n

B\u01b0\u1edbc 2: Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/p>\n

Erika Andersen cho bi\u1ebft, b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 l\u00e0m r\u00f5 v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, l\u00e0m r\u00f5 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c n\u00f3i ra nh\u1eefng g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u1eefng g\u00ec s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 cao trong c\u00f4ng vi\u1ec7c.<\/p>\n

H\u00e3y s\u1eed d\u1ee5ng danh s\u00e1ch nh\u1eefng h\u00e0nh vi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf b\u01b0\u1edbc 1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho b\u01b0\u1edbc 2 n\u00e0y. V\u00ed d\u1ee5 nh\u01b0 \u201cth\u00f3i quen \u0111\u00fang gi\u1edd\u201d, \u201ckh\u00f4ng \u0111\u1ed5 l\u1ed7i cho ng\u01b0\u1eddi kh\u00e1c\u201d\u2026 l\u00e0 nh\u1eefng bi\u1ec3u hi\u1ec7n c\u1ee7a gi\u00e1 tr\u1ecb mang t\u00ean tr\u00e1ch nhi\u1ec7m.<\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t l\u01b0u \u00fd, l\u00e0 kh\u00f4ng n\u00ean ch\u1ecdn qu\u00e1 nhi\u1ec1u gi\u00e1 tr\u1ecb cho m\u1ed9t doanh nghi\u1ec7p, b\u1edfi s\u1ebd kh\u00f4ng ai nh\u1edb h\u1ebft v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c ch\u00fang. Theo Erika Andersen, t\u1eeb 3 \u0111\u1ebfn 5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t n\u1ec1n v\u0103n h\u00f3a m\u1ea1nh.<\/p>\n

B\u01b0\u1edbc 3: \u00c1p d\u1ee5ng v\u00e0o t\u1ed5 ch\u1ee9c<\/strong><\/p>\n

\u1ede b\u01b0\u1edbc cu\u1ed1i c\u00f9ng, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p n\u00ean ch\u00fa \u00fd m\u1ed9t \u0111i\u1ec1u, \u0111\u00f3 l\u00e0 h\u00e3y gi\u1eef s\u1ef1 d\u1ec5 d\u00e0ng, h\u1eefu \u00edch v\u00e0 t\u1ef1 h\u00e0o cho nh\u1eefng quy t\u1eafc. C\u1ee5 th\u1ec3, doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n \u0111\u1ea3m b\u1ea3o vi\u1ec7c gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t, khi\u1ebfn nh\u1eefng \u0111i\u1ec1u n\u00e0y tr\u1edf n\u00ean h\u1eefu \u00edch trong c\u00f4ng vi\u1ec7c, t\u1eeb \u0111\u00f3 khi\u1ebfn nh\u00e2n vi\u00ean c\u00f3 c\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o, kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i doanh nghi\u1ec7p.<\/p>\n

Ngo\u00e0i ra, theo Erika Andersen, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i ch\u1ee9ng minh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u1ee7a t\u1ed5 ch\u1ee9c m\u00ecnh h\u1eb1ng ng\u00e0y, b\u1eb1ng c\u00e1ch khen th\u01b0\u1edfng nh\u1eefng c\u00e1 nh\u00e2n th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t, c\u0169ng nh\u01b0 lu\u00f4n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t trong doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd, \u0111ang h\u00e0nh x\u1eed theo \u0111\u00fang nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 t\u1ed5 ch\u1ee9c \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

\u201cVi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p lu\u00f4n \u0111\u00f2i h\u1ecfi nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 th\u1eddi gian h\u01a1n so v\u1edbi vi\u1ec7c vi\u1ebft ch\u00fang ra gi\u1ea5y v\u00e0 d\u00e1n l\u00ean t\u01b0\u1eddng, hay nh\u1eafc \u0111\u1ebfn ch\u00fang li\u00ean t\u1ee5c trong c\u00e1c b\u00e0i ph\u00e1t bi\u1ec3u c\u1ee7a gi\u1edbi l\u00e3nh \u0111\u1ea1o m\u1ed7i s\u00e1ng \u0111\u1ea7u tu\u1ea7n. Nh\u01b0ng m\u1ed9t tin t\u1ed1t cho gi\u1edbi doanh nghi\u1ec7p l\u00e0 m\u1ed9t khi v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, \u0111i v\u00e0o n\u1ec1 n\u1ebfp, th\u00ec s\u1ebd lan t\u1ecfa r\u1ea5t nhanh v\u00e0 kh\u00f3 b\u1ecb phai nh\u00f2a. T\u1eeb \u0111\u00e2y, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 t\u1ef1 h\u00e0o v\u1ec1 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1eeba gi\u00fap cho t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n, v\u1eeba gi\u00fap g\u1eafn k\u1ebft v\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e2u d\u00e0i\u201d, Erika Andersen k\u1ebft lu\u1eadn.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u Gallup (th\u00f4ng qua s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u trong th\u1eddi gian 30 n\u0103m v\u00e0 tr\u00ean ph\u1ea1m vi 30 tri\u1ec7u ng\u01b0\u1eddi) ch\u1ec9 ra r\u1eb1ng, trung b\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ch\u1ec9 c\u00f3 kho\u1ea3ng 13% nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 mu\u1ed1n g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty n\u01a1i h\u1ecd \u0111ang l\u00e0m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4105"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4105"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4105\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}