{"id":41057,"date":"2023-12-10T02:28:16","date_gmt":"2023-12-10T02:28:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-nhan-giong-cho-nen-tang-giai-quyet-van-de-con-ga-va-qua-trung.html"},"modified":"2023-12-13T05:10:07","modified_gmt":"2023-12-13T05:10:07","slug":"chien-luoc-nhan-giong-cho-nen-tang-giai-quyet-van-de-con-ga-va-qua-trung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-nhan-giong-cho-nen-tang-giai-quyet-van-de-con-ga-va-qua-trung.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n gi\u1ed1ng cho n\u1ec1n t\u1ea3ng – gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 con g\u00e0 v\u00e0 qu\u1ea3 tr\u1ee9ng"},"content":{"rendered":"
\n

Thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng m\u1edbi cho 1 doanh nghi\u1ec7p ch\u01b0a \u0111\u01b0\u1ee3c ai bi\u1ebft t\u1edbi l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n m\u00e0 c\u00e1c startup lu\u00f4n lu\u00f4n ph\u1ea3i \u0111\u1ed1i m\u1eb7t. V\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f2n tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi vi\u1ec7c kinh doanh d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng. M\u1ed9t khi \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00e2n gi\u1ed1ng v\u00e0 \u0111\u1ea1t t\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u1edbi h\u1ea1n (critical mass) th\u00ec m\u1ed9t n\u1ec1n t\u1ea3ng hay 1 doanh nghi\u1ec7p m\u1ea1ng (network business) tr\u1edf th\u00e0nh 1 c\u00f4ng vi\u1ec7c r\u1ea5t tuy\u1ec7t v\u1eddi. Th\u1ebf nh\u01b0ng nh\u00e2n gi\u1ed1ng cho n\u1ec1n t\u1ea3ng t\u1eeb con s\u1ed1 0 l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t ph\u1ee9c t\u1ea1p<\/strong> v\u00e0 c\u0169ng l\u00e0 giai \u0111o\u1ea1n \u0111\u01b0a nhi\u1ec1u doanh nghi\u1ec7p t\u1edbi b\u01b0\u1edbc th\u1ea5t b\u1ea1i. C\u00f3 4 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i v\u00e0 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n

V\u1ea5n \u0111\u1ec1 th\u1ea3 m\u1ed3i l\u1eabn nhau – Kh\u00f4ng c\u00f3 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u0169ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n

Vi\u1ec7c kinh doanh 2 chi\u1ec1u g\u1ed3m c\u00f3 ph\u00eda ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed7i b\u00ean \u0111\u00f3ng 1 vai tr\u00f2 ri\u00eang bi\u1ec7t. \u0110\u1ec3 kinh doanh 2 chi\u1ec1u ho\u1ea1t \u0111\u1ed9ng th\u00ec c\u1ea3 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i c\u00f9ng c\u00f3 m\u1eb7t tr\u00ean n\u1ec1n t\u1ea3ng.<\/strong> Tuy v\u1eady, ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t s\u1ebd kh\u00f4ng t\u1edbi n\u1ec1n t\u1ea3ng n\u1ebfu \u1edf \u0111\u00f3 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 1 “mi\u1ebfng m\u1ed3i” \u0111\u1ec3 “nh\u1eed” ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. \u0110\u00e2y ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1ea3 m\u1ed3i l\u1eabn nhau m\u00e0 nh\u1eefng m\u1ea1ng l\u01b0\u1edbi nh\u01b0 v\u1eady g\u1eb7p ph\u1ea3i v\u00e0 ph\u1ea3i v\u01b0\u1ee3t qua \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u00e2n gi\u1ed1ng cho n\u1ec1n t\u1ea3ng v\u00e0 “th\u1eafp l\u1eeda” cho c\u00e1c t\u01b0\u01a1ng t\u00e1c. V\u1ea5n \u0111\u1ec1 n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “v\u1ea5n \u0111\u1ec1 con g\u00e0 v\u00e0 qu\u1ea3 tr\u1ee9ng”, d\u00f9 kh\u00f4ng th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c b\u1edfi v\u1ea5n \u0111\u1ec1 kh\u00f4ng h\u1eb3n l\u00e0 vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c b\u00ean n\u00e0o tr\u01b0\u1edbc m\u00e0 l\u00e0 c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u01b0a 2 b\u00ean \u0111\u1ebfn g\u1ea7n nhau h\u01a1n v\u00e0 thu h\u00fat nhau.<\/p>\n

: Ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t – Ng\u01b0\u1eddi d\u00f9ng – Kh\u00e1ch h\u00e0ng – H\u1ecd l\u00e0 ai?<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n

B\u1edfi ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed3i nh\u1eed v\u1edbi ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, v\u1ea5n \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft khi t\u1ea1o ra m\u1ed3i nh\u1eed xen k\u1ebd cho 1 trong 2 b\u00ean. Vi\u1ec7c nh\u00e2n gi\u1ed1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch:<\/p>\n

Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c 1 b\u00ean, n\u00f3 s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed3i nh\u1eed cho b\u00ean c\u00f2n l\u1ea1i v\u00e0 \u0111\u01b0a h\u1ecd t\u1edbi n\u1ec1n t\u1ea3ng.<\/p>\n

V\u1ea5n \u0111\u1ec1 th\u1ecb tr\u1ea5n ma – Kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m b\u1ed5 sung<\/h2>\n

Th\u01b0\u1eddng th\u00ec n\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ri\u00eang r\u1ebd (standalone value). V\u00ed d\u1ee5 nh\u01b0 Wikipedia s\u1ebd ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p n\u1ed9i dung hay AirBnB c\u0169ng ho\u00e0n to\u00e0n v\u00f4 d\u1ee5ng n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng danh s\u00e1ch ph\u00f2ng thu\u00ea. M\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng (\u0111\u00f3ng vai tr\u00f2 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t) t\u1ea1o ra n\u1ed9i dung v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u00eau th\u1ee5. Do \u0111\u00f3, v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u, n\u1ec1n t\u1ea3ng ch\u1ec9 l\u00e0 m\u1ed9t “th\u1ecb tr\u1ea5n ma”.<\/strong> Ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m n\u1ec1n t\u1ea3ng s\u1ebd kh\u00f4ng th\u1ea5y ho\u1ea1t \u0111\u1ed9ng n\u00e0o, do \u0111\u00f3 c\u0169ng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb n\u00e0o tr\u00ean n\u1ec1n t\u1ea3ng. Ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u0169ng s\u1ebd kh\u00f4ng \u0111\u00f3ng g\u00f3p g\u00ec n\u1ebfu h\u1ecd ch\u01b0a th\u1ea5y c\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0o h\u1ee9ng th\u00fa. Nh\u01b0 1 v\u00f2ng tr\u00f2n lu\u1ea9n qu\u1ea9n, th\u1ecb tr\u1ea5n ma s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 th\u1ecb tr\u1ea5n ma. Th\u1eed th\u00e1ch \u0111\u1eb7t ra l\u00e0 ph\u1ea3i t\u1ea1o ra 1 s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung b\u1ed5 sung tr\u00ean n\u1ec1n t\u1ea3ng ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ph\u00e1 v\u1ee1 v\u00f2ng lu\u1ea9n qu\u1ea9n n\u00e0y<\/strong>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n

Nh\u1eefng n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng v\u01b0\u1ee3t qua v\u1ea5n \u0111\u1ec1 th\u1ecb tr\u1ea5n ma b\u1eb1ng c\u00e1ch t\u1ef1 t\u1ea1o ra s\u1ea3n ph\u1ea9m b\u1ed5 sung cho m\u00ecnh ho\u1eb7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t t\u1ea1o s\u1ea3n ph\u1ea9m b\u1ed5 sung ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

V\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p k\u00e9p<\/h2>\n

X\u00e2y d\u1ef1ng doanh nghi\u1ec7p m\u1edbi \u0111\u00f2i h\u1ecfi ph\u1ea3i thu h\u00fat v\u00e0 ch\u0103m s\u00f3c cho c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng. V\u1edbi doanh nghi\u1ec7p 2 chi\u1ec1u, v\u1ea5n \u0111\u1ec1 c\u00f2n tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi c\u00f3 2 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i thu h\u00fat v\u00e0 ch\u0103m s\u00f3c. Vi\u1ec7c n\u00e0y \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh nh\u00e2n gi\u1ed1ng n\u1ec1n t\u1ea3ng c\u00f2n kh\u00f3 kh\u0103n g\u1ea5p \u0111\u00f4i so v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c.<\/p>\n

\u00a0<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n

C\u00e1c n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch kh\u00f4ng \u0111i v\u00e0o l\u1ed1i m\u00f2n “doanh nghi\u1ec7p k\u00e9p”. H\u1ecd c\u1ed1 g\u1eafng t\u1eadp trung v\u00e0o 1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1ea1i 1 th\u1eddi \u0111i\u1ec3m. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

Ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t tr\u01b0\u1edbc<\/strong><\/h4>\n

Kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc<\/strong><\/h4>\n

C\u1ed1 g\u1eafng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

X\u00e2y d\u1ef1ng c\u1ea3 2 b\u00ean<\/strong><\/h4>\n

V\u1ea5n \u0111\u1ec1 s\u1ed1 l\u01b0\u1ee3ng t\u1edbi h\u1ea1n<\/h2>\n

N\u1ec1n t\u1ea3ng v\u00e0 m\u1ea1ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 1 chi\u1ec1u. D\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ec3 gi\u00fap hai b\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau.<\/strong> Tr\u00ean eBay, m\u1ed9t ng\u01b0\u1eddi t\u00ecm ki\u1ebfm bong b\u00f3ng th\u1ed5i c\u00f3 h\u00ecnh Angry Birds c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gh\u00e9p c\u1eb7p v\u1edbi 1 ng\u01b0\u1eddi c\u00f3 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 th\u00ec giao d\u1ecbch m\u1edbi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Tr\u00ean Quora, m\u1ed9t c\u00e2u h\u1ecfi ph\u1ea3i \u0111\u01b0\u1ee3c gh\u00e9p v\u1edbi ng\u01b0\u1eddi d\u00f9ng li\u00ean quan nh\u1ea5t th\u00ec m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi.<\/p>\n

\u0110\u1ec3 m\u1ed9t doanh nghi\u1ec7p m\u1ea1ng c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i gh\u00e9p \u0111\u00fang ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u1edbi \u0111\u00fang ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi s\u1ed1 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng gh\u00e9p c\u1eb7p \u0111\u01b0\u1ee3c v\u1edbi nhau t\u0103ng l\u00ean, gi\u00fap cho c\u00e1c giao d\u1ecbch t\u0103ng l\u00ean th\u00ec c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u0169ng theo \u0111\u00f3 m\u00e0 l\u1edbn m\u1ea1nh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c startup m\u1edbi c\u1ea3m th\u1ea5y v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n b\u1edfi h\u1ecd kh\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean \u1edf c\u1ea3 2 ph\u00eda \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra 1 “tia l\u1eeda nhen nh\u00f3m” kh\u1edfi \u0111\u1ea7u. V\u1ea5n \u0111\u1ec1 t\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng – critical mass – ch\u00ednh l\u00e0 k\u00edch th\u01b0\u1edbc c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng t\u1ed1i thi\u1ec3u m\u00e0 t\u1ea1i \u0111\u00f3 c\u00f3 \u0111\u1ee7 s\u1ed1 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng m\u1edbi cho 1 doanh nghi\u1ec7p ch\u01b0a \u0111\u01b0\u1ee3c ai bi\u1ebft t\u1edbi l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n m\u00e0 c\u00e1c startup lu\u00f4n lu\u00f4n ph\u1ea3i \u0111\u1ed1i m\u1eb7t. V\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f2n tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi vi\u1ec7c kinh doanh d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng. M\u1ed9t khi \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00e2n gi\u1ed1ng v\u00e0 \u0111\u1ea1t t\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u1edbi h\u1ea1n (critical mass) th\u00ec m\u1ed9t n\u1ec1n t\u1ea3ng hay 1 doanh nghi\u1ec7p m\u1ea1ng (network business) tr\u1edf th\u00e0nh 1 c\u00f4ng vi\u1ec7c r\u1ea5t tuy\u1ec7t v\u1eddi. Th\u1ebf nh\u01b0ng nh\u00e2n gi\u1ed1ng cho n\u1ec1n t\u1ea3ng t\u1eeb con s\u1ed1 0 l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t ph\u1ee9c t\u1ea1p<\/strong> v\u00e0 c\u0169ng l\u00e0 giai \u0111o\u1ea1n \u0111\u01b0a nhi\u1ec1u doanh nghi\u1ec7p t\u1edbi b\u01b0\u1edbc th\u1ea5t b\u1ea1i. C\u00f3 4 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i v\u00e0 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41057"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41057"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41057\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}