{"id":41062,"date":"2023-12-10T02:28:28","date_gmt":"2023-12-10T02:28:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/su-chuyen-doi-mo-hinh-kinh-doanh-tu-ong-pipe-sang-nen-tang-platform.html"},"modified":"2023-12-13T05:08:51","modified_gmt":"2023-12-13T05:08:51","slug":"su-chuyen-doi-mo-hinh-kinh-doanh-tu-ong-pipe-sang-nen-tang-platform","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/su-chuyen-doi-mo-hinh-kinh-doanh-tu-ong-pipe-sang-nen-tang-platform.html","title":{"rendered":"S\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh – t\u1eeb \u1ed1ng (Pipe) sang n\u1ec1n t\u1ea3ng (Platform)"},"content":{"rendered":"
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T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng bao gi\u1edd c\u1ea5t c\u00e1nh?<\/em>
T\u1ea1o sao l\u1ea1i c\u00f3 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 vi\u1ec7c kinh doanh l\u1ea1i kh\u00f3 kh\u0103n nh\u01b0 v\u1eady?<\/em>
T\u1ea1i sao c\u00e1c startup v\u1edbi c\u00f4ng ngh\u1ec7 t\u1ed1t nh\u1ea5t l\u1ea1i th\u1ea5t b\u1ea1i qu\u00e1 th\u01b0\u1eddng xuy\u00ean?<\/em><\/p>\n

N\u00f3i v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, c\u00f3 2 lo\u1ea1i: \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh d\u1ea1ng \u1ed1ng v\u00e0 m\u00f4 h\u00ecnh d\u1ea1ng n\u1ec1n t\u1ea3ng. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y startup c\u1ee7a m\u00ecnh ho\u00e0n to\u00e0n sai l\u1ea7m n\u1ebfu c\u1ed1 x\u00e2y d\u1ef1ng 1 n\u1ec1n t\u1ea3ng m\u00e0 l\u1ea1i s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee7a m\u00f4 h\u00ecnh \u1ed1ng. Tr\u01b0\u1edbc h\u1ebft h\u00e3y xem qua \u0111\u1ecbnh ngh\u0129a c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

: Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh ch\u1ec9 trong 2 ph\u00fat – Business Model Canvas<\/p>\n

M\u00f4 h\u00ecnh kinh doanh d\u1ea1ng \u1ed1ng<\/h2>\n

M\u00f4 h\u00ecnh d\u1ea1ng \u1ed1ng \u0111\u00e3 xu\u1ea5t hi\u1ec7n k\u1ec3 t\u1eeb khi ch\u00fang ta b\u1eaft \u0111\u1ea7u c\u00f3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/strong>. Ch\u00fang \u0111\u00e3 th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi m\u00f4 h\u00ecnh kinh doanh t\u1eeb r\u1ea5t l\u00e2u. C\u00e1c doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n ch\u00fang cho kh\u00e1ch h\u00e0ng. Gi\u00e1 tr\u1ecb \u0111i l\u00ean r\u1ed3i \u0111i xu\u1ed1ng theo 1 d\u00f2ng ch\u1ea3y tuy\u1ebfn t\u00ednh gi\u1ed1ng nh\u01b0 d\u00f2ng n\u01b0\u1edbc ch\u1ea3y qua \u1ed1ng.<\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u1ed1ng \u1edf kh\u1eafp m\u1ecdi n\u01a1i. M\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m ch\u00fang ta s\u1eed d\u1ee5ng \u0111\u1ec1u \u0111\u1ebfn tay ta qua 1 chi\u1ebfc \u1ed1ng nh\u01b0 v\u1eady. T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u1ed1ng. Tivi v\u00e0 \u0111\u00e0i l\u00e0 nh\u1eefng chi\u1ebfc \u1ed1ng \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn v\u1edbi kh\u00e1n th\u00ednh gi\u1ea3. H\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c l\u00e0 chi\u1ebfc \u1ed1ng n\u01a1i gi\u00e1o vi\u00ean \u0111\u01b0a ki\u1ebfn th\u1ee9c t\u1edbi cho ng\u01b0\u1eddi h\u1ecdc. Tr\u01b0\u1edbc s\u1ef1 ra \u0111\u1eddi c\u1ee7a Internet, h\u1ea7u h\u1ebft m\u1ecdi d\u1ecbch v\u1ee5 \u0111\u1ec1u ch\u1ea1y b\u1eb1ng m\u00f4 h\u00ecnh \u1ed1ng nh\u01b0 v\u1eady<\/strong>.<\/p>\n

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Ngay c\u1ea3 tr\u00ean Internet th\u00ec m\u00f4 h\u00ecnh \u1ed1ng c\u0169ng v\u1eabn t\u1ed3n t\u1ea1i. Blog ch\u1ea1y b\u1eb1ng m\u00f4 h\u00ecnh \u1ed1ng. C\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Zappos c\u0169ng ch\u1ea1y b\u1eb1ng m\u00f4 h\u00ecnh \u1ed1ng. SaaS (Software as a Service) m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u0169ng ch\u1ea1y m\u00f4 h\u00ecnh \u1ed1ng khi ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 \u0111\u01b0a t\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n r\u1ed3i s\u1eed d\u1ee5ng.<\/p>\n

M\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng<\/h2>\n

Khi Internet ch\u01b0a ra \u0111\u1eddi, ch\u00fang ta ch\u01b0a th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u00f4 h\u00ecnh kinh doanh theo n\u1ec1n t\u1ea3ng. Kh\u00f4ng nh\u01b0 \u1ed1ng, n\u1ec1n t\u1ea3ng kh\u00f4ng ch\u1ec9 t\u1ea1o ra v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi cho ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o v\u00e0 ti\u00eau th\u1ee5 gi\u00e1 tr\u1ecb. \u1ede l\u1edbp c\u00f4ng ngh\u1ec7, nh\u00e0 ph\u00e1t tri\u1ec3n ngo\u00e0i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ch\u1ee9c n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng th\u00f4ng qua c\u00e1c API. \u1ede l\u1edbp doanh nghi\u1ec7p, ng\u01b0\u1eddi d\u00f9ng (nh\u00e0 s\u1ea3n xu\u1ea5t) c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng cho ng\u01b0\u1eddi d\u00f9ng (ng\u01b0\u1eddi ti\u00eau th\u1ee5) kh\u00e1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i ngo\u1ea1n m\u1ee5c ch\u01b0a t\u1eebng th\u1ea5y trong trong ng\u00e0nh kinh doanh.<\/strong> \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb b\u00ean tr\u00ean n\u1ec1n t\u1ea3ng, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

: L\u00e0m sao nh\u1eefng \u00fd t\u01b0\u1edfng nh\u1ecf l\u1ea1i t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb l\u1edbn?<\/p>\n

TV Channel ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u00f4 h\u00ecnh \u1ed1ng nh\u01b0ng YouTube ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng. Encyclopaedia Britannica s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u1ed1ng nh\u01b0 Wikipedia l\u1ea1i ch\u1ecdn x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb tr\u00ean m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng. L\u1edbp h\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ch\u00fang ta v\u1eabn d\u00f9ng m\u00f4 h\u00ecnh \u1ed1ng nh\u01b0 Udemy v\u00e0 Skillshare l\u1ea1i s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng.<\/p>\n

<\/p>\n

\u00a0<\/div>\n

S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh<\/h2>\n

V\u1eady th\u00ec \u0111i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/em><\/p>\n

N\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. N\u1ebfu x\u00e2y d\u1ef1ng 1 n\u1ec1n t\u1ea3ng theo c\u00e1ch m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng \u1ed1ng th\u00ec b\u1ea1n c\u00f3 l\u1ebd \u0111ang chu\u1ea9n b\u1ecb cho s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a m\u00ecnh. Ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 th\u1eadt l\u00e0 m\u00f4 h\u00ecnh \u0111\u00e3 thay \u0111\u1ed5i. Phong c\u00e1ch truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u1ecb ph\u00e1 v\u1ee1 b\u1edfi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 in-store, l\u00e0 nh\u1eefng th\u1ee9 ch\u1ec9 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng.<\/p>\n

T\u01b0 duy \u1ed1ng v\u00e0 t\u01b0 duy n\u1ec1n t\u1ea3ng<\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n t\u00f3m t\u1eaft nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau c\u1ee7a 2 m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng<\/h3>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4 h\u00ecnh \u1ed1ng l\u00e0 c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 hi\u1ec3u. B\u1ea1n c\u00f3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 “chuy\u1ec3n \u0111\u1ed5i” h\u1ecd th\u00e0nh 1 giao d\u1ecbch. C\u0169ng nh\u01b0 vi\u1ec7c \u0111\u01b0a b\u01b0\u1edbc ch\u00e2n kh\u00e1ch h\u00e0ng t\u1edbi c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c c\u00f3 kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd.<\/p>\n

Nhi\u1ec1u n\u1ec1n t\u1ea3ng sau khi ra \u0111\u1eddi c\u0169ng \u0111i theo chi\u1ebfn thu\u1eadt c\u1ee7a m\u00f4 h\u00ecnh \u1ed1ng nh\u01b0 tr\u00ean, c\u1ed1 g\u1eafng c\u00f3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 chuy\u1ec3n h\u1ecd th\u00e0nh 1 d\u1ea1ng h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. Tuy v\u1eady, n\u1ec1n t\u1ea3ng th\u01b0\u1eddng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n<\/strong>. H\u1ecd l\u1ea1i g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 “con g\u00e0 v\u00e0 qu\u1ea3 tr\u1ee9ng”. Ng\u01b0\u1eddi d\u00f9ng (v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t) th\u01b0\u1eddng t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng kh\u00e1c (ng\u01b0\u1eddi ti\u00eau th\u1ee5). Ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t t\u1ea3i h\u00ecnh \u1ea3nh l\u00ean Flickr v\u00e0 danh s\u00e1ch s\u1ea3n ph\u1ea9m tr\u00ean eBay, t\u1eeb \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng “ti\u00eau th\u1ee5”. Do \u0111\u00f3, kh\u00f4ng c\u00f3 b\u00ean s\u1ea3n xu\u1ea5t th\u00ec s\u1ebd kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec c\u0169ng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t.<\/p>\n

: Nh\u00e0 s\u1ea3n xu\u1ea5t – Ng\u01b0\u1eddi d\u00f9ng – Kh\u00e1ch h\u00e0ng – H\u1ecd l\u00e0 ai?<\/p>\n

N\u1ec1n t\u1ea3ng g\u1eb7p ph\u1ea3i 2 th\u1eed th\u00e1ch ch\u00ednh, \u0111\u00f3 l\u00e0:<\/p>\n

N\u1ebfu kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c 2 v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00ec c\u1ed1 t\u0103ng traffic trang hay l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng c\u0169ng kh\u00f4ng th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng. Startup th\u01b0\u1eddng th\u1ea5t b\u1ea1i khi h\u1ecd x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng nh\u01b0ng l\u1ea1i s\u1eed d\u1ee5ng t\u01b0 duy \u1ed1ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

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T\u01b0 duy \u1ed1ng – T\u1ed1i \u01b0u h\u00f3a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng.
Tuy duy n\u1ec1n t\u1ea3ng – X\u00e2y d\u1ef1ng hi\u1ec7u \u1ee9ng m\u1ea1ng tr\u01b0\u1edbc khi t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/blockquote>\n

: Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n gi\u1ed1ng cho n\u1ec1n t\u1ea3ng – gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 con g\u00e0 v\u00e0 qu\u1ea3 tr\u1ee9ng<\/p>\n

Thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m<\/h3>\n

T\u1ea1o \u1ed1ng r\u1ea5t kh\u00e1c v\u1edbi t\u1ea1o n\u1ec1n t\u1ea3ng. T\u1ea1o \u1ed1ng y\u00eau c\u1ea7u ch\u00fang ta lu\u00f4n ngh\u0129 t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn Kayak.com l\u00e0 m\u1ed9t \u1ed1ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng v\u00e9 m\u00e1y bay. T\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm v\u00e0 s\u1eed d\u1ee5ng v\u00e9 m\u00e1y bay.<\/p>\n

Trong khi \u0111\u00f3, n\u1ec1n t\u1ea3ng l\u1ea1i y\u00eau c\u1ea7u ch\u00fang ta x\u00e2y d\u1ef1ng v\u00e0 lu\u00f4n ph\u1ea3i ngh\u0129 t\u1edbi c\u1ea3 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>. X\u00e2y d\u1ef1ng YouTube, Dribbble hay AirBnB y\u00eau c\u1ea7u ch\u00fang ta ph\u1ea3i t\u1ea1o ra 1 c\u00f4ng c\u1ee5 cho nh\u00e0 s\u1ea3n xu\u1ea5t (v\u00ed d\u1ee5 nh\u01b0 host video tr\u00ean YouTube) v\u00e0 c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (v\u00ed d\u1ee5 nh\u01b0 xem, vote video). Nh\u00ecn qua c\u1ea3 2 l\u0103ng k\u00ednh s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng t\u00ednh n\u0103ng h\u1ee3p l\u00fd cho s\u1ea3n ph\u1ea9m.<\/p>\n

\u00a0<\/div>\n

T\u1ed5ng h\u1ee3p nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 x\u1ea3y ra (thu\u1eadt ng\u1eef Use case \u0111\u01b0\u1ee3c d\u00f9ng trong ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng, m\u00f4 t\u1ea3 c\u00e1ch th\u1ee9c ng\u01b0\u1eddi ngo\u00e0i t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ec7 th\u1ed1ng theo c\u00e1c k\u1ecbch b\u1ea3n kh\u00e1c nhau) khi d\u00f9ng m\u00f4 h\u00ecnh \u1ed1ng th\u01b0\u1eddng c\u00f3 s\u1eb5n trong khi \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng th\u00ec ch\u00fang c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng, gi\u1ed1ng nh\u01b0 Twitter \u0111\u00e3 ph\u00e1t tri\u1ec3n use case qua th\u1eddi gian. Ban \u0111\u1ea7u, \u1ee9ng d\u1ee5ng cho ph\u00e9p b\u1ea1n g\u00f5 140 k\u00ed t\u1ef1 \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n m\u00ecnh, sau n\u00f3 chuy\u1ec3n th\u00e0nh 1 n\u1ec1n t\u1ea3ng chia s\u1ebb tin t\u1ee9c v\u00e0 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh 1 m\u00f4 h\u00ecnh ho\u00e0n to\u00e0n kh\u00e1c \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00f3ng (trending topic). Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u01b0a n\u1ec1n t\u1ea3ng t\u1edbi nh\u1eefng h\u01b0\u1edbng \u0111i kh\u00e1c ho\u00e0n to\u00e0n m\u1edbi.<\/strong> Ph\u00e1t tri\u1ec3n ng\u01b0\u1eddi d\u00f9ng c\u0169ng kh\u00f4ng th\u1ec3 gi\u00fap b\u1ea1n nhi\u1ec1u.<\/p>\n

\n

T\u01b0 duy \u1ed1ng – Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ph\u1ea7n m\u1ec1m m\u00e0 ch\u00fang ta t\u1ea1o ra. Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m n\u1eb1m trong t\u1ef1 th\u00e2n n\u00f3.
T\u01b0 duy n\u1ec1n t\u1ea3ng – Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau b\u1eb1ng ph\u1ea7n m\u1ec1m m\u00e0 ch\u00fang ta t\u1ea1o ra. S\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n<\/blockquote>\n

V\u1ea5n \u0111\u1ec1 ti\u1ec1n t\u1ec7<\/h3>\n

Ti\u1ec1n t\u1ec7 trong m\u00f4 h\u00ecnh \u1ed1ng c\u0169ng r\u1ea5t d\u1ec5 hi\u1ec3u. B\u1ea1n t\u00ednh to\u00e1n chi ph\u00ed tr\u00ean t\u1eebng \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111i qua \u1ed1ng t\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng Gi\u00e1 = Chi ph\u00ed + L\u1ee3i nhu\u1eadn<\/em> mong mu\u1ed1n. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n h\u00f3a c\u1ee7a ngh\u1ec7 thu\u1eadt \u0111\u1ecbnh gi\u00e1 v\u1ed1n r\u1ea5t ph\u1ee9c t\u1ea1p, nh\u01b0ng n\u00f3 c\u0169ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ef1c t\u1ebf r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra.<\/p>\n

V\u1edbi m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng th\u00ec v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady. Khi ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng giao d\u1ecbch v\u1edbi nhau (tr\u00ean AirBnB, SitterCity hay Etsy), m\u1ed9t b\u00ean ho\u1eb7c c\u1ea3 2 t\u1ea1o ra 1 giao d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng. Khi ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t t\u1ea1o n\u1ed9i dung v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng (tr\u00ean YouTube), n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n nh\u1edd thu h\u00fat kh\u00e1ch h\u00e0ng (qua c\u00e1c qu\u1ea3ng c\u00e1o). Trong 1 s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u1ec1n t\u1ea3ng c\u00f2n c\u1ea5p quy\u1ec1n cho vi\u1ec7c s\u1eed d\u1ee5ng API.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf tr\u00ean n\u1ec1n t\u1ea3ng c\u0169ng v\u1eady. Th\u01b0\u1eddng th\u00ec \u00edt nh\u1ea5t 1 b\u00ean s\u1ebd \u0111\u01b0\u1ee3c tr\u1ee3 c\u1ea5p \u0111\u1ec3 tham gia v\u00e0o n\u1ec1n t\u1ea3ng. B\u00ean s\u1ea3n xu\u1ea5t th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch tham gia. V\u1edbi m\u00f4 h\u00ecnh \u1ed1ng, m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 ti\u1ec1n t\u1ec7.<\/p>\n

Customer Acquisition Cost (CAC) < Life Time Value (LTV)<\/strong><\/p>\n

Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng < Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

C\u00f4ng th\u1ee9c n\u00e0y r\u1ea5t \u0111\u00fang v\u1edbi c\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay m\u00f4 h\u00ecnh Subscription. V\u1edbi n\u1ec1n t\u1ea3ng, c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn h\u1ec7 th\u1ed1ng \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u00e1 v\u00e0 c\u00e1c kho\u1ea3n ch\u00eanh l\u1ec7ch, t\u00ednh to\u00e1n kho\u1ea3n c\u1ea7n tr\u1eeb \u0111i \u1edf m\u1ed7i b\u00ean c\u00f4ng th\u1ee9c \u0111\u1ec3 m\u00f4 h\u00ecnh kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

\n

T\u01b0 duy \u1ed1ng – Ch\u00fang ta t\u00ednh ph\u00ed kh\u00e1ch h\u00e0ng v\u00ec gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang ta t\u1ea1o ra.
T\u01b0 duy n\u1ec1n t\u1ea3ng – Ch\u00fang ta c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 ai s\u1ebd l\u00e0 ng\u01b0\u1eddi t\u00ednh ph\u00ed v\u00ec gi\u00e1 tr\u1ecb \u0111\u00f3.<\/p>\n<\/blockquote>\n

Nh\u01b0ng… T\u01b0 duy n\u1ec1n t\u1ea3ng \u00e1p d\u1ee5ng cho m\u1ecdi doanh nghi\u1ec7p Internet<\/h3>\n

N\u1ebfu kh\u00f4ng c\u00f3 Internet, th\u1ebf gi\u1edbi c\u1ee7a ch\u00fang ta v\u1eabn b\u1ecb th\u1ed1ng tr\u1ecb trong m\u00f4 h\u00ecnh \u1ed1ng. Internet, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t m\u1ea1ng k\u1ebft n\u1ed1i, t\u1ef1 th\u00e2n n\u00f3 c\u0169ng l\u00e0 1 n\u1ec1n t\u1ea3ng v\u00e0 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p – x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u00f3 – t\u1ea1o \u0111\u00f2n b\u1ea9y cho nh\u1eefng thu\u1ed9c t\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n

B\u1ea5t k\u00ec 1 doanh nghi\u1ec7p n\u00e0o tr\u00ean Internet \u0111\u1ec1u c\u00f3 1 v\u00e0i thu\u1ed9c t\u00ednh n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u00f3<\/strong>. C\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c SaaS m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u0169ng ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh \u1ed1ng. Nh\u01b0ng b\u1edfi ch\u00fang c\u0169ng d\u00f9ng qua Internet n\u00ean ch\u00fang c\u0169ng c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng. Blog cho ph\u00e9p b\u00ecnh lu\u1eadn, th\u1ea3o lu\u1eadn. T\u01b0\u01a1ng t\u00e1c ch\u00ednh l\u00e0 ng\u01b0\u1eddi xem \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a blogger nh\u01b0ng t\u01b0\u01a1ng t\u00e1c ph\u1ee5 (nh\u01b0 vi\u1ec7c b\u00ecnh lu\u1eadn) khi\u1ebfn cho blog c\u0169ng c\u00f3 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng. Ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng h\u1ee3p t\u00e1c t\u1ea1o ra gi\u00e1 tr\u1ecb. C\u00e1c trang b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng th\u00ec c\u0169ng mang y\u1ebfu t\u1ed1 c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n

\u00a0<\/div>\n

C\u00e1i k\u1ebft c\u1ee7a m\u00f4 h\u00ecnh \u1ed1ng<\/h3>\n

Trong t\u01b0\u01a1ng lai, m\u1ecdi c\u00f4ng ty \u0111\u1ec1u s\u1ebd l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7. Ch\u00fang ta \u0111\u00e3 th\u1ea5y thay \u0111\u1ed5i n\u00e0y khi nhi\u1ec1u doanh nghi\u1ec7p t\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 d\u00f9ng d\u1eef li\u1ec7u t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/p>\n

Ch\u00fang ta \u0111ang chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh kinh doanh tuy\u1ebfn t\u00ednh sang m\u00f4 h\u00ecnh m\u1ea1ng, t\u1eeb nh\u1eefng chi\u1ebfc \u1ed1ng \u0111\u01a1n gi\u1ea3n t\u1edbi nh\u1eefng n\u1ec1n t\u1ea3ng th\u00f4ng minh. T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n chuy\u1ec3n sang m\u00f4 h\u00ecnh m\u1edbi n\u00e0y v\u00e0o 1 th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 ho\u1eb7c s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro b\u1ecb c\u00e1c n\u1ec1n t\u1ea3ng “ph\u00e1 \u0111\u00e1m”.<\/p>\n

<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng bao gi\u1edd c\u1ea5t c\u00e1nh?<\/em>
T\u1ea1o sao l\u1ea1i c\u00f3 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 vi\u1ec7c kinh doanh l\u1ea1i kh\u00f3 kh\u0103n nh\u01b0 v\u1eady?<\/em>
T\u1ea1i sao c\u00e1c startup v\u1edbi c\u00f4ng ngh\u1ec7 t\u1ed1t nh\u1ea5t l\u1ea1i th\u1ea5t b\u1ea1i qu\u00e1 th\u01b0\u1eddng xuy\u00ean?<\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41062"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41062"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41062\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}