{"id":41072,"date":"2023-12-10T02:28:49","date_gmt":"2023-12-10T02:28:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pokemon-go-goi-mo-3-insight-quan-trong-ve-ban-hang-va-tiep-thi.html"},"modified":"2023-12-13T05:07:19","modified_gmt":"2023-12-13T05:07:19","slug":"pokemon-go-goi-mo-3-insight-quan-trong-ve-ban-hang-va-tiep-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pokemon-go-goi-mo-3-insight-quan-trong-ve-ban-hang-va-tiep-thi.html","title":{"rendered":"Pokemon Go g\u1ee3i m\u1edf 3 Insight quan tr\u1ecdng v\u1ec1 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb"},"content":{"rendered":"
\n

Pokemon Go<\/strong> hi\u1ec7n l\u00e0 tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o \u0111ang “l\u00e0m m\u01b0a l\u00e0m gi\u00f3” tr\u00ean nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 g\u1ea7n nh\u01b0 t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi c\u00f9ng “ra \u0111\u01b0\u1eddng” b\u1eaft Pokemon b\u1eb1ng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00e1c “b\u1eadc th\u1ea7y” s\u0103n th\u00fa.<\/p>\n

So v\u1edbi c\u00e1c t\u1ef1a game kh\u00e1c, Pokemon Go kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i th\u00f4ng th\u01b0\u1eddng. B\u1edfi l\u1ebd, t\u1ef1a game n\u00e0y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Pokemon n\u1ed5i ti\u1ebfng, c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (AR) v\u00e0 l\u1ed1i ch\u01a1i trong th\u1eddi gian th\u1ef1c. Ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm, “l\u00f9a” pokemon v\u1ec1 m\u1ed9t ch\u1ed7 \u0111\u1ec3 b\u1eaft ch\u00fang t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf nh\u01b0 qu\u00e1n caf\u00e9, ph\u00f2ng gym v\u00e0 th\u1eadm ch\u00ed l\u00e0 t\u1ea1i c\u00e1c v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c. \u0110\u1ed3ng th\u1eddi, Pokemon Go c\u00f2n khi\u1ebfn ch\u00fang ta b\u1ea5t ng\u1edd b\u1edfi nhi\u1ec1u h\u00ecnh th\u1ee9c k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111i k\u00e8m t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi c\u00e1ch s\u1ed1ng, giao ti\u1ebfp v\u00e0 mua s\u1eafm c\u1ee7a game th\u1ee7.<\/p>\n

:<\/strong><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00e1c gi\u1ea3 Gregg Schwartz \u2013 gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng v\u00e0 marketing t\u1ea1i Strategic & Marketing (h\u00e3ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Connecticut chuy\u00ean h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, startup, doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1o ra sale lead v\u00e0 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng) cho r\u1eb1ng Pokemon Go kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng v\u0103n h\u00f3a m\u00e0 c\u00f2n g\u1ee3i \u00fd ra nhi\u1ec1u insight (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) h\u1ea5p d\u1eabn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n

1. Chi\u1ebfn th\u1eafng c\u1ee7a SoLoMo<\/h2>\n

Trong marketing, m\u1eb7c d\u00f9 SoLoMo<\/strong> (Social Local Mobile) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y nh\u01b0ng ph\u1ea3i n\u00f3i r\u1eb1ng, t\u1eeb khi Pokemon Go xu\u1ea5t hi\u1ec7n th\u00ec SoLoMo m\u1edbi th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c minh h\u1ecda m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t.<\/p>\n

\"Pokemon<\/p>\n

Pokemon Go<\/strong> l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/strong> v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> (c\u00e1c doanh nghi\u1ec7p nh\u1ecf nh\u00ecn th\u1ea5y nh\u1eefng ngu\u1ed3n l\u1ee3i l\u1edbn trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng th\u00f4ng qua l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng th\u00eam t\u1eeb tr\u00f2 ch\u01a1i Pokemon Go) v\u00e0 di \u0111\u1ed9ng<\/strong>. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a tr\u00f2 ch\u01a1i n\u00e0y \u0111\u00e3 hi\u1ec7n th\u1ef1c h\u00f3a kh\u1ea3 n\u0103ng con ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c trong th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng l\u00fac theo nhi\u1ec1u c\u00e1ch h\u1ebft s\u1ee9c m\u1edbi m\u1ebb.<\/p>\n

V\u1eady th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n? H\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p t\u01b0\u01a1ng t\u00e1c trong \u0111\u1eddi th\u1ef1c v\u1edbi marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/strong> N\u1ebfu \u0111ang s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng c\u00f3 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ph\u00e1p t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m, t\u1ea1o \u0111i\u1ec3m check-in v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ea3 trong th\u1ef1c t\u1ebf l\u1eabn tr\u1ef1c tuy\u1ebfn.<\/p>\n

2. Ki\u1ebfn tr\u00fac m\u1edbi cho marketing<\/h2>\n

Pokemon Go l\u00e0 t\u1ef1a game th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ea7u ti\u00ean thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a h\u00e0ng tri\u1ec7u (th\u1eadm ch\u00ed, h\u00e0ng t\u1ef7) ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu cho nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ho\u00e0n to\u00e0n m\u1edbi trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c c\u1ed9ng \u0111\u1ed3ng m\u1edbi, c\u1ea3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c online l\u1eabn ngo\u00e0i \u0111\u1eddi th\u1ef1c. Ch\u1eb3ng h\u1ea1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o c\u1ee7a ri\u00eang m\u00ecnh, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game AR kh\u00e1c, mua qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u1ec1 xu\u1ea5t c\u00e1c g\u00f3i IAP (c\u00e1c g\u00f3i mua h\u00e0ng trong \u1ee9ng d\u1ee5ng) th\u00f4ng qua tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c \u1ea3o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c.<\/p>\n

\"Pokemon<\/p>\n

\u00a0<\/div>\n

Gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 mua qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 l\u1ebd, kh\u00f4ng s\u1edbm n\u1eefa ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 mua qu\u1ea3ng c\u00e1o ngay trong game Pokemon Go ho\u1eb7c t\u1ea1o ra c\u00e1c nh\u00e2n v\u1eadt Pokemon d\u01b0\u1edbi s\u1ef1 t\u00e0i tr\u1ee3 ho\u1eb7c c\u00f3 g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u1eefng c\u00f4ng ty kh\u00e1c, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 t\u1ea1o ra nhi\u1ec1u c\u00e1ch h\u01a1n n\u1eefa \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua tr\u00f2 ch\u01a1i n\u00e0y.<\/p>\n

Ngo\u00e0i ra, c\u0169ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng kh\u00e1c n\u1ed5i l\u00ean \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong kh\u00f4ng gian t\u01b0\u01a1ng t\u00e1c \u1ea3o m\u1edbi l\u1ea1 n\u00e0y. Pokemon Go th\u00fa v\u1ecb m\u1ed9t ph\u1ea7n b\u1edfi n\u00f3 g\u1ee3i m\u1edf ra nhi\u1ec1u c\u00e1ch m\u1edbi \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1eb5n s\u00e0ng \u0111\u1ec3 thay \u0111\u1ed5i sao cho ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7.<\/p>\n

3. Thay \u0111\u1ed5i c\u00e1c ranh gi\u1edbi gi\u1eefa “online” v\u00e0 cu\u1ed9c s\u1ed1ng th\u1ef1c<\/h2>\n

Pokemon Go kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 ch\u01a1i tr\u00ean “\u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh” v\u00e0 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ef1a game di\u1ec5n ra “ngo\u00e0i \u0111\u1eddi th\u1ef1c”. Ng\u01b0\u1ee3c l\u1ea1i, n\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u1eefng n\u00e9t \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u1ea3 hai th\u1ec3 lo\u1ea1i n\u00e0y.<\/p>\n

\"Pokemon<\/p>\n

\u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn, b\u1edfi l\u1ebd, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Pokemon Go l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t xu h\u01b0\u1edbng lan r\u1ed9ng h\u01a1n h\u01b0\u1edbng t\u1edbi k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a Internet of Things<\/strong> (IoT) \u2013 “V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i”. C\u00f4ng ngh\u1ec7 c\u1ea3m bi\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1 gi\u00e1 r\u1ebb (m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00ean Pokemon Go) s\u1ebd chuy\u1ec3n \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u1edbi c\u00e1c v\u1eadt th\u1ec3 trong cu\u1ed9c s\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 v\u1edbi c\u00e1c kh\u00f4ng gian v\u1eadt l\u00fd theo nh\u1eefng c\u00e1ch m\u00e0 ch\u00fang ta ch\u01b0a bao gi\u1edd t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ebfn.<\/p>\n

Pokemon Go c\u00f3 th\u1ec3 l\u00e0 tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ea7u ti\u00ean v\u00e0 v\u00ec c\u00f4ng ngh\u1ec7 IoT ng\u00e0y c\u00e0ng tr\u1edf n\u00ean tinh vi v\u00e0 lan r\u1ed9ng n\u00ean th\u00e0nh c\u00f4ng “sau m\u1ed9t \u0111\u00eam” c\u1ee7a n\u00f3 d\u01b0\u1eddng l\u00e0 c\u0169ng l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y r\u1eb1ng nh\u1eefng n\u1ec1n t\u1ea3ng giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u00e3 xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c h\u1ebft s\u1ee9c l\u1ea1 th\u01b0\u1eddng. C\u00e1c \u1ee9ng d\u1ee5ng cho c\u00f4ng ngh\u1ec7 c\u1ea3m bi\u1ebfn n\u00e0y s\u1ebd tr\u1edf n\u00ean r\u1ed9ng r\u00e3i v\u00e0 \u0111a d\u1ea1ng \u0111\u1ebfn m\u1ee9c m\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 kh\u00e1c bi\u1ec7t c\u00f3 s\u1ef1 \u0111\u1ed9t ph\u00e1 l\u1edbn ho\u1eb7c nh\u1eefng n\u1ec1n t\u1ea3ng giao ti\u1ebfp ho\u00e0n to\u00e0n m\u1edbi c\u00f3 th\u1ec3 s\u1ebd n\u1ed5i l\u00ean ch\u1ec9 sau m\u1ed9t \u0111\u00eam.<\/p>\n

Th\u1eadm ch\u00ed, n\u1ebfu kh\u00f4ng bi\u1ebft Pokemon l\u00e0 g\u00ec th\u00ec \u0111\u00e2y v\u1eabn l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb cho t\u1ea5t c\u1ea3 nh\u1eefng ai \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb. Pokemon Go l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 h\u1ed9i t\u1ee5 c\u00f4ng ngh\u1ec7 \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n gi\u1eefa c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c trong \u0111\u1eddi th\u1ef1c, \u0111\u1ed3ng th\u1eddi m\u1edf ra nhi\u1ec1u g\u1ee3i \u00fd tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c marketer khai th\u00e1c.<\/p>\n

\u00a0<\/div>\n

R\u00f5 r\u00e0ng, ranh g\u1edbi gi\u1eefa “tr\u1ef1c tuy\u1ebfn” v\u00e0 \u0111\u1eddi th\u1ef1c \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c x\u00f3a b\u1ecf nh\u1edd s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ngh\u1ec7 IoT. \u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u0169ng th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1 c\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng l\u1eabn marketing t\u1ea1i c\u00e1c doanh nghi\u1ec7p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pokemon Go<\/strong> hi\u1ec7n l\u00e0 tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o \u0111ang “l\u00e0m m\u01b0a l\u00e0m gi\u00f3” tr\u00ean nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 g\u1ea7n nh\u01b0 t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi c\u00f9ng “ra \u0111\u01b0\u1eddng” b\u1eaft Pokemon b\u1eb1ng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00e1c “b\u1eadc th\u1ea7y” s\u0103n th\u00fa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41072"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41072"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41072\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}