{"id":41090,"date":"2023-12-10T02:29:05","date_gmt":"2023-12-10T02:29:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/11-cuon-sach-hay-nhat-truong-kinh-doanh-harvard-khuyen-startup-nen-doc.html"},"modified":"2023-12-13T05:05:48","modified_gmt":"2023-12-13T05:05:48","slug":"11-cuon-sach-hay-nhat-truong-kinh-doanh-harvard-khuyen-startup-nen-doc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/11-cuon-sach-hay-nhat-truong-kinh-doanh-harvard-khuyen-startup-nen-doc.html","title":{"rendered":"11 cu\u1ed1n s\u00e1ch hay nh\u1ea5t Tr\u01b0\u1eddng Kinh doanh Harvard khuy\u00ean startup n\u00ean \u0111\u1ecdc"},"content":{"rendered":"
\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng m\u00f9a h\u00e8 l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ecdc s\u00e1ch. Tuy nhi\u00ean, gi\u1eefa th\u1ebf gi\u1edbi s\u00e1ch \u0111\u1ee7 c\u00e1c th\u1ec3 lo\u1ea1i th\u00ec c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 n\u00ean \u0111\u1ecdc lo\u1ea1i s\u00e1ch g\u00ec v\u00e0 cu\u1ed1n n\u00e0o?<\/p>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n gi\u1edbi h\u1ea1n nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh, trang Hubspot m\u1edbi \u0111\u00e2y \u0111\u00e3 chia s\u1ebb m\u1ed9t danh s\u00e1ch g\u1ed3m 11 \u0111\u1ea7u s\u00e1ch hay nh\u1ea5t theo b\u00ecnh ch\u1ecdn c\u1ee7a Tr\u01b0\u1eddng kinh doanh Harvard (Harvard Business School). H\u1ea7u h\u1ebft trong s\u1ed1 \u0111\u00f3 t\u1eadp trung v\u00e0o l\u00e3nh \u0111\u1ea1o, bao g\u1ed3m s\u1ef1 th\u1ea5u hi\u1ec3u, k\u1ef9 n\u0103ng, c\u00e1c b\u1eb1ng ch\u1ee9ng v\u00e0 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, r\u1ea5t h\u1eefu \u00edch v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111ang n\u1ed7 l\u1ef1c tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c.<\/p>\n

1. True North: Discover Your Authentic Leadership<\/h2>\n

True North: Discover Your Authentic Leadership (t\u1ea1m d\u1ecbch: H\u00e3y \u0111i v\u1ec1 ph\u01b0\u01a1ng B\u1eafc \u2013 kh\u00e1m kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c trong b\u1ea1n) gi\u1ea3i th\u00edch vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc l\u1ea1i l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi d\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00f3 s\u1ef1 tham gia c\u1ee7a 125 nh\u00e0 l\u00e3nh \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, Bill George – t\u00e1c gi\u1ea3, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u1ef1u CEO c\u1ee7a Medtronic \u0111\u00e3 chia s\u1ebb 5 b\u01b0\u1edbc c\u1ed1t l\u00f5i \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o khi\u1ebfn ai c\u0169ng ph\u1ea3i kh\u00e2m ph\u1ee5c \u0111\u00f3 l\u00e0:<\/p>\n

2. Talent on Demand<\/h2>\n

Peter Cappelli vi\u1ebft cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ec3 ki\u1ec3m nghi\u1ec7m nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb nh\u00e2n t\u00e0i \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m nh\u1ea5t. S\u00e1ch bao g\u1ed3m r\u1ea5t nhi\u1ec1u c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty n\u1eb1m trong chu\u1ed7i cung \u1ee9ng v\u00e0 ti\u1ebft l\u1ed9 4 nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c khi n\u00e0o h\u1ecd c\u1ea7n ch\u00fang.<\/p>\n

Sau khi \u0111\u1ecdc xong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c nh\u00e2n t\u00e0i trong c\u00f4ng ty v\u00e0 thu\u00ea ngo\u00e0i c\u00e1c chuy\u00ean gia kh\u00e1c, c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c trong c\u00e1c d\u1ef1 \u0111o\u00e1n v\u1ec1 nhu c\u1ea7u nh\u00e2n s\u1ef1, t\u1ed1i \u0111a h\u00f3a n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 t\u1eeb b\u1ea3ng th\u00f4ng b\u00e1o vi\u1ec7c l\u00e0m n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c m\u1edbi \u0111\u1ec3 \u0111\u0103ng t\u1ea3i l\u00ean c\u00e1c trang web vi\u1ec7c l\u00e0m nh\u1eb1m t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng nh\u1ea5t.<\/p>\n

\"S\u00e1ch<\/p>\n

3. The Money of Invention: How Venture Capital Creates New Wealth<\/h2>\n

The Money of Invention: How Venture Capital Creates New Wealth c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang th\u1ef1c t\u1ebf. S\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi hai chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 Paul A. Gompers v\u00e0 Josh Lerner c\u00f3 \u0111\u1ec1 c\u1eadp t\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong vi\u1ec7c b\u1ea3o \u0111\u1ea3m ngu\u1ed3n t\u00e0i ch\u00ednh cho c\u00f4ng ty v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00e1c m\u00f4 h\u00ecnh v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m l\u1ea1i c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi kinh doanh gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch n\u00e0y c\u0169ng bao g\u1ed3m r\u1ea5t nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n, t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7 v\u00e0 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 (v\u00e0 n\u00ean) khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m khi ti\u1ebfn h\u00e0nh g\u1ecdi v\u1ed1n. Li\u1ec7u r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang tr\u00ean \u0111\u00e0 b\u01b0\u1edbc sang m\u1ed9t giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ngo\u1ea1n m\u1ee5c hay c\u1ed1 g\u1eafng c\u1ea7m c\u1ef1 trong \u0111i\u1ec1u ki\u1ec7n n\u1ec1n kinh t\u1ebf suy tho\u00e1i th\u00ec The Money of Invention v\u1eabn l\u00e0 cu\u1ed1n c\u1ea9m nang chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 h\u1ecdc c\u00e1ch bi\u1ebfn v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y t\u1ea1o \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

\u00a0<\/div>\n

4. Many Unhappy Returns: One Man’s Quest To Turn Around The Most Unpopular Organization In America<\/h2>\n

V\u00e0o n\u0103m 1997, S\u1edf Thu\u1ebf V\u1ee5 (Internal Revenue Service \u2013 IRS) c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t \u1edf M\u1ef9 nh\u01b0ng l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ch\u1ea5p thu\u1eadn th\u1ea5p nh\u1ea5t trong s\u1ed1 c\u00e1c t\u1ed5 ch\u1ee9c tr\u1ef1c thu\u1ed9c ch\u00ednh ph\u1ee7. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, H\u1ed9i th\u1ea9m Qu\u1ed1c h\u1ed9i (Congressional Hearings) ti\u1ebft l\u1ed9 r\u1eb1ng IRS \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc \u00e1p l\u1ef1c ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u1ee7 ch\u1ec9 ti\u00eau v\u1ec1 c\u00e1c kho\u1ea3n ti\u1ec1n b\u1ed3i th\u01b0\u1eddng v\u00e0 thu\u1ebf truy thu thu \u0111\u01b0\u1ee3c. M\u1ed9t v\u00e0i ngu\u1ed3n tin n\u1eb7c danh c\u00f2n cho bi\u1ebft \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c c\u01a1 quan thu thu\u1ebf \u0111\u00e3 ph\u1ea3i g\u00e2y s\u1ee9c \u00e9p t\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00e2n ph\u1ea3i tr\u1ea3 thu\u1ebf.<\/p>\n

N\u0103m 1997, Charles O. Rossotti tr\u1edf th\u00e0nh U\u1ef7 vi\u00ean h\u1ed9i \u0111\u1ed3ng c\u1ee7a IRS v\u00e0 \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 t\u00e1i c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c n\u00e0y. L\u00e0 doanh nh\u00e2n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1eef ch\u1ee9c v\u1ee5 \u0111\u1ee9ng \u0111\u1ea7u IRS, Rossotti \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng c\u1ea3i c\u00e1ch c\u00f3 t\u00ednh \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 trong cu\u1ed1n s\u00e1ch Many Unhappy Returns, \u00f4ng \u0111\u00e3 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n \u0111\u1ea7y th\u00fa v\u1ecb \u0111\u00f3 v\u1ec1 l\u00e3nh \u0111\u1ea1o v\u00e0 s\u1ef1 chuy\u1ec3n m\u00ecnh \u0111\u1ea7y ngo\u1ea1n m\u1ee5c c\u1ee7a IRS.<\/p>\n

5. The Arc of Ambition: Defining the Leadership Journey<\/h2>\n

B\u1ea1n c\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 t\u00e1ch bi\u1ec7t m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng kh\u00f4ng? Trong cu\u1ed1n s\u00e1ch The Arc of Ambition: Defining the Leadership Journey, hai chuy\u00ean gia v\u1ec1 qu\u1ea3n tr\u1ecb r\u1ea5t n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi l\u00e0 Jim Champy v\u00e0 Nitin Nohria s\u1ebd gi\u00fap b\u1ea1n t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u0111\u00f3.<\/p>\n

B\u00ed m\u1eadt \u1edf \u0111\u00e2y \u0111\u00f3 ch\u00ednh l\u00e0 ho\u00e0i b\u00e3o. V\u1edbi nh\u1eefng ai mu\u1ed1n kh\u00e1m ph\u00e1 khao kh\u00e1t v\u1ec1 ngh\u1ec1 nghi\u1ec7p v\u00e0 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh l\u00e0 g\u00ec th\u00ec \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn r\u1ea5t \u00fd ngh\u0129a. The Arc of Ambition bao g\u1ed3m nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb r\u1ea5t nhi\u1ec1u t\u1ea5m g\u01b0\u01a1ng th\u00e0nh c\u00f4ng trong c\u1ea3 trong l\u1ecbch s\u1eed l\u1eabn th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\n

6. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time<\/h2>\n

CEO Starbucks Howard Schultz l\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1edbi t\u00e0i n\u0103ng phi th\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi k\u00ednh tr\u1ecdng. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time ch\u00ednh l\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1ea7y t\u00e2m huy\u1ebft c\u1ee7a \u00f4ng k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng trong nhi\u1ec1u th\u1eadp k\u1ef7 c\u1ee7a h\u00e3ng caf\u00e9 n\u00e0y. B\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t ti\u1ec7m b\u00e1n caf\u00e9 nh\u1ecf l\u1ebb \u1edf Seattle, gi\u1edd \u0111\u00e2y, Starbucks \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea7m c\u1ee1 qu\u1ed1c t\u1ebf.<\/p>\n

Trong cu\u1ed1n s\u00e1ch, Schultz c\u0169ng chia s\u1ebb nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh n\u00ean gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Starbucks v\u00e0 nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng m\u00e0 \u00f4ng \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c.<\/p>\n

7. Unleasing Innovation: How Whirlpool Transformed an Industry<\/h2>\n

Unleashing Innovation s\u1ebd “k\u1ec3” cho b\u1ea1n nghe c\u00e2u chuy\u1ec7n di\u1ec5n ra b\u00ean trong m\u1ed9t trong nh\u1eefng s\u1ef1 chuy\u1ec3n m\u00ecnh c\u00f3 t\u00ednh b\u01b0\u1edbc ngo\u1eb7t nh\u1ea5t trong l\u1ecbch s\u1eed n\u01b0\u1edbc m\u1ef9, bao g\u1ed3m vi\u1ec7c ch\u1ea5p nh\u1eadn l\u1ee3i nhu\u1eadn gi\u1ea3m \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng ra to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\u00a0<\/div>\n

Nancy Tennant Snyder l\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a Whirlpool \u2013 ng\u01b0\u1eddi \u0111\u00e3 nh\u1eadn ra \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y. Trong t\u00e1c ph\u1ea9m c\u1ee7a m\u00ecnh, c\u00f4 \u0111\u00e3 ti\u1ebft l\u1ed9 v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o m\u00e0 Whirlpool c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i v\u00f4 c\u00f9ng l\u1edbn nh\u01b0 v\u1eady trong l\u1ecbch s\u1eed t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eadp \u0111o\u00e0n. N\u00f3 c\u0169ng \u0111\u01b0a ra b\u1eb1ng ch\u1ee9ng v\u1ec1 vi\u1ec7c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u1ea3i ti\u1ebfn s\u1ebd tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 c\u1ed1t l\u00f5i trong m\u1ed9t t\u1ed5 ch\u1ee9c \u2013 cu\u1ed1i c\u00f9ng s\u1ebd gi\u00fap k\u00e9o theo nh\u1eefng k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n

\"S\u00e1ch<\/p>\n

8. Made to Stick: Why Some Ideas Survive and Others Die<\/h2>\n

T\u1ea1i sao m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng l\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng \u0111i\u1ec1u r\u1ea5t tuy\u1ec7t v\u1eddi trong khi s\u1ed1 kh\u00e1c l\u1ea1i gi\u1ed1ng nh\u01b0 th\u1ec3 ch\u00fang ch\u01b0a bao gi\u1edd c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c v\u1eady? V\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 l\u1eadt ng\u01b0\u1ee3c l\u1ea1i t\u00ecnh th\u1ebf: d\u00e0nh cho c\u00e1c \u00fd t\u01b0\u1edfng t\u1ed3i nh\u1eefng c\u01a1 h\u1ed9i “s\u1ed1ng s\u00f3t”?<\/p>\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, Chip v\u00e0 Dan Heath s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i m\u00e3 m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi ph\u1ee9c t\u1ea1p nh\u1ea5t ch\u01b0a c\u00f3 l\u1eddi gi\u1ea3i v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0a ra m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 khi\u1ebfn ch\u00fang tr\u1edf n\u00ean kh\u1ea3 thi h\u01a1n.<\/p>\n

9. Blue Ocean Strategy: How to Create Uncontested Market SMasterskills and Make Competition Irrelevant<\/h2>\n

Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft d\u1ef1a tr\u00ean m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 h\u01a1n 150 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u00f3 t\u00ednh chi\u1ebfn thu\u1eadt, bao g\u1ed3m c\u00e1c c\u00f4ng ty c\u00f3 l\u1ecbch s\u1eed t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n 100 n\u0103m thu\u1ed9c 30 l\u0129nh v\u1ef1c kh\u00e1c nhau. Hai t\u00e1c gi\u1ea3 Renee Mauborgne v\u00e0 W. Chan Kim \u0111\u00e3 n\u1ed7 l\u1ef1c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc r\u1eb1ng x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 nghi\u1ec7p kinh doanh th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng t\u1eeb vi\u1ec7c t\u1ea1o ra “nh\u1eefng \u0111\u1ea1i d\u01b0\u01a1ng xanh”, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 kh\u00f4ng c\u00f3 c\u1ea1nh tranh hay ch\u01b0a c\u00f3 m\u1ed9t lu\u1eadt ch\u01a1i n\u00e0o \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp c\u1ea3.<\/p>\n

V\u1edbi h\u01a1n 1 tri\u1ec7u b\u1ea3n \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, Blue Ocean Strategy (Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh) r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch “b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecdc” \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ai mu\u1ed1n kh\u1edfi nghi\u1ec7p.<\/p>\n

10. Scaling Up ExcMasterskillsnce: Getting to More Without Settling for Less<\/h2>\n

Trong Scaling Up ExcMasterskillsnce, t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y Robert Sutton c\u00f9ng \u0111\u1ed3ng nghi\u1ec7p Huggy Rao (\u0111\u1ebfn t\u1eeb \u0110\u1ea1i h\u1ecdc Stanford) \u0111\u00e3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111ang t\u0103ng tr\u01b0\u1edfng hi\u1ec7n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u1ea1i c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m: \u0111\u00f3 ch\u00ednh l\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 ph\u00e1t tri\u1ec3n, bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng c\u00f4ng ty l\u1edbn h\u01a1n, nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Sutton v\u00e0 Rao \u0111\u00e3 d\u00e0nh g\u1ea7n 10 n\u0103m li\u1ec1n \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i m\u00e3 \u0111i\u1ec1u g\u00ec c\u1ea7n thi\u1ebft cho vi\u1ec7c t\u1ea1o ra m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu v\u1ec1 th\u00e0nh t\u00edch c\u00f4ng vi\u1ec7c v\u00e0 gi\u1eef cho t\u1ed5 ch\u1ee9c lu\u00f4n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n n\u1eefa.<\/p>\n

Cu\u1ed1n s\u00e1ch n\u00e0y c\u0169ng n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf (case study) v\u00e0 nghi\u00ean c\u1ee9u mang t\u00ednh ch\u1ea5t h\u1ecdc thu\u1eadt t\u1eeb m\u1ed9t lo\u1ea1t c\u00e1c l\u0129nh v\u1ef1c, bao g\u1ed3m c\u00e1c startup, c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u00e1n l\u1ebb, c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7 cao, gi\u00e1o d\u1ee5c, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n

\u00a0<\/div>\n

11. Data Science for Business<\/h2>\n

\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi hai chuy\u00ean gia khoa h\u1ecdc d\u1eef li\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi l\u00e0 Foster Provost v\u00e0 Tom Fawcett, cu\u1ed1n s\u00e1ch n\u00e0y gi\u1ea3i th\u00edch nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a khoa h\u1ecdc d\u1eef li\u1ec7u. T\u1eebng b\u01b0\u1edbc m\u1ed9t, s\u00e1ch d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc qua h\u1ec7 th\u1ed1ng “t\u01b0 duy ph\u00e2n t\u00edch d\u1eef li\u1ec7u” c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh chi\u1ebft t\u00e1ch nh\u1eefng gi\u00e1 tr\u1ecb kinh doanh th\u1ef1c t\u1ebf t\u1eeb kho d\u1eef li\u1ec7u m\u00e0 t\u1ed5 ch\u1ee9c \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cu\u1ed1n s\u00e1ch n\u00e0y nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 thu\u1eadt khai th\u00e1c d\u1eef li\u1ec7u \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7n nay. Nhi\u1ec1u n\u1ed9i dung trong Data Science for Business c\u0169ng \u0111\u01b0\u1ee3c tham kh\u1ea3o t\u1eeb kh\u00f3a h\u1ecdc MBA c\u1ee7a m\u1ed9t gi\u00e1o s\u01b0 hi\u1ec7n \u0111ang gi\u1ea3ng d\u1ea1y t\u1ea1i \u0110\u1ea1i h\u1ecdc New York v\u00e0 c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 kinh doanh th\u1ef1c t\u1ebf.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng m\u00f9a h\u00e8 l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ecdc s\u00e1ch. Tuy nhi\u00ean, gi\u1eefa th\u1ebf gi\u1edbi s\u00e1ch \u0111\u1ee7 c\u00e1c th\u1ec3 lo\u1ea1i th\u00ec c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 n\u00ean \u0111\u1ecdc lo\u1ea1i s\u00e1ch g\u00ec v\u00e0 cu\u1ed1n n\u00e0o?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41090"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41090"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41090\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}