{"id":41092,"date":"2023-12-10T02:29:08","date_gmt":"2023-12-10T02:29:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-vien-canh-tuong-lai-ma-cac-doanh-nghiep-can-biet.html"},"modified":"2023-12-13T05:05:39","modified_gmt":"2023-12-13T05:05:39","slug":"3-vien-canh-tuong-lai-ma-cac-doanh-nghiep-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-vien-canh-tuong-lai-ma-cac-doanh-nghiep-can-biet.html","title":{"rendered":"3 vi\u1ec5n c\u1ea3nh t\u01b0\u01a1ng lai m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"
\n

R\u1ea5t nhi\u1ec1u th\u1ee9 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh trong t\u01b0\u01a1ng lai \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n nh\u01b0ng kh\u00f4ng m\u1ed9t ai bi\u1ebft ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c m\u1ecdi th\u1ee9 th\u1ef1c s\u1ef1 s\u1ebd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1eabn kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n gi\u00fap h\u1ee3p nh\u1ea5t ch\u1eb7t ch\u1ebd c\u00e1c qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd nh\u00e2n l\u1ef1c v\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n

Khi b\u00e0n v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c doanh nghi\u1ec7p, Toni Cusumano \u2013 ng\u01b0\u1eddi hi\u1ec7n \u0111ang \u0111i\u1ec1u h\u00e0nh “g\u00e3 kh\u1ed5ng l\u1ed3” v\u1ec1 t\u01b0 v\u1ea5n ki\u1ec3m to\u00e1n PwC (m\u1ed9t trong t\u1ee9 \u0111\u1ea1i gia v\u1ec1 ki\u1ec3m to\u00e1n \u2013 Big 4) \u0111\u00e3 t\u1ea1o ra 3 vi\u1ec5n c\u1ea3nh kh\u00e1c nhau v\u00e0 t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i vi\u1ec5n c\u1ea3nh n\u00e0y l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi. M\u1eb7c d\u00f9 kh\u00f4ng \u0111\u01b0a ra b\u1ea5t k\u1ef3 l\u1eddi b\u00ecnh lu\u1eadn n\u00e0o v\u1ec1 m\u1ed9t t\u01b0\u01a1ng lai nh\u01b0 th\u1ebf n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 t\u1ed1t h\u01a1n nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd th\u00fac \u0111\u1ea9y c\u00e1c t\u1ed5 ch\u1ee9c c\u00e2n nh\u1eafc nh\u1eefng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd khi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i theo chi\u1ec1u h\u01b0\u1edbng kh\u00e1c v\u00e0 l\u00e0m th\u1ebf n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111i \u0111\u00fang t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n.<\/p>\n

Vi\u1ec5n c\u1ea3nh th\u1ee9 nh\u1ea5t<\/h2>\n

\"N\u1ec1n<\/p>\n

Vi\u1ec5n c\u1ea3nh th\u1ee9 nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi m\u1ed9t th\u1ebf gi\u1edbi “m\u00e0u cam”<\/strong> \u2013 n\u01a1i s\u1ef1 nh\u1ecf nh\u1eafn \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p. Th\u1ebf gi\u1edbi l\u00fac n\u00e0y n\u1ed5i b\u1eadt v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u m\u1ea1ng l\u01b0\u1edbi h\u1ee3p t\u00e1c l\u00e0m vi\u1ec7c d\u01b0\u1edbi c\u00e1c quy m\u00f4 nh\u1ecf h\u01a1n v\u00e0 thay v\u00ec l\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n kh\u1ed5ng l\u1ed3, ch\u00fang \u0111\u01b0\u1ee3c chuy\u00ean m\u00f4n h\u00f3a \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c m\u00f4 h\u00ecnh c\u00f4ng ngh\u1ec7 cao ho\u1eb7c c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ea5p v\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u0111a kh\u1ea3 n\u0103ng linh ho\u1ea1t v\u00e0 t\u1ed1i thi\u1ec3u chi ph\u00ed.<\/span><\/p>\n

Trong th\u1ebf gi\u1edbi “m\u00e0u cam”, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n b\u1eaft \u0111\u1ea7u gi\u1ea3m. \u0110\u1ed3ng th\u1eddi, ch\u00fang \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi c\u00e1c c\u00f4ng ty nh\u1ecf v\u00e0 c\u00f3 s\u1ef1 linh ho\u1ea1t cao h\u01a1n, cung c\u1ea5p ngu\u1ed3n nh\u00e2n c\u00f4ng v\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 qu\u1ea3n v\u00e0 \u0111a d\u1ea1ng ph\u01b0\u01a1ng ph\u00e1p l\u00e0m vi\u1ec7c. Ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u0169ng kh\u00f4ng c\u00f2n m\u1eb7n m\u00e0 v\u1edbi c\u00e1c con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p theo c\u00e1ch truy\u1ec1n th\u1ed1ng hay l\u00e0m vi\u1ec7c t\u1ea1i c\u00f9ng m\u1ed9t t\u1ed5 ch\u1ee9c trong nhi\u1ec1u n\u0103m li\u1ec1n, gi\u1edd \u0111\u00e2y, h\u1ecd “\u01b0a th\u00edch” k\u00fd k\u1ebft c\u00e1c h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng v\u1edbi th\u1eddi gi\u1ea1n d\u00e0i. Theo PwC, c\u1ee9 5 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng th\u00ec c\u00f3 2 ng\u01b0\u1eddi tin r\u1eb1ng tuy\u1ec3n d\u1ee5ng truy\u1ec1n th\u1ed1ng s\u1ebd kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai n\u1eefa. \u0110\u1ed3ng th\u1eddi, vi\u1ec5n c\u1ea3nh “m\u00e0u cam” n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng th\u1ebf h\u1ec7 Millennials trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/p>\n

Vi\u1ec5n c\u1ea3nh th\u1ee9 hai<\/h2>\n

\"N\u1ec1n<\/p>\n

Vi\u1ec5n c\u1ea3nh th\u1ee9 hai \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi “m\u00e0u xanh da tr\u1eddi”<\/strong> \u2013 n\u01a1i c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng \u00f4ng ho\u00e0ng. Trong th\u1ebf gi\u1edbi n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh h\u01a1n v\u00e0 chi ph\u1ed1i n\u1ec1n kinh t\u1ebf v\u1edbi bi\u1ec3u l\u1ed9 b\u00ean ngo\u00e0i mang \u0111\u1eadm c\u00e1c s\u1eafc th\u00e1i c\u1ee7a ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n.<\/p>\n

\u00a0<\/div>\n

\u0110\u1ed9ng l\u1ef1c c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng v\u1ec1 l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 v\u00e0 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng, bu\u1ed9c h\u1ecd ph\u1ea3i c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh gi\u1eadt l\u1ea5y c\u00e1c t\u00e0i n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c v\u1edbi nh\u1eefng c\u00f4ng ty l\u1edbn kh\u00e1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00f2i h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y c\u0169ng kh\u00f4ng ng\u1eebng \u0111\u1ed1i m\u1edbi v\u00e0 th\u1eed nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u m\u1edbi. Thay v\u00ec \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t v\u1ec1 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c d\u01b0\u1edbi d\u1ea1ng h\u1ee3p \u0111\u1ed3ng cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, th\u1ebf gi\u1edbi “m\u00e0u xanh tr\u1eddi” t\u01b0\u1edfng th\u01b0\u1edfng cho nh\u1eefng nh\u00e2n vi\u00ean \u0111\u1ed3ng h\u00e0nh c\u00f9ng t\u1ed5 ch\u1ee9c trong th\u1eddi gian d\u00e0i v\u1edbi s\u1ef1 cam k\u1ebft v\u1ec1 ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh. Sau th\u1eddi gian d\u00e0i c\u1ed1ng hi\u1ebfn, h\u1ecd c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c l\u01b0\u01a1ng c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

Vi\u1ec5n c\u1ea3nh th\u1ee9 ba<\/h2>\n

\"N\u1ec1n<\/p>\n

Vi\u1ec5n c\u1ea3nh cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi “m\u00e0u xanh l\u00e1 c\u00e2y”<\/strong> b\u1ecb chi ph\u1ed1i b\u1edfi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Trong t\u01b0\u01a1ng lai n\u00e0y, nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p quan t\u00e2m v\u00e0 c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. S\u1ef1 trung th\u00e0nh gi\u1eefa nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng b\u1ec1n ch\u1eb7t th\u00f4ng qua c\u00e1c gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c v\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng m\u1ea1nh m\u1ebd gi\u1eefa c\u00f4ng vi\u1ec7c \u2013 cu\u1ed9c s\u1ed1ng.<\/p>\n

Nhi\u1ec1u nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y 65% ng\u01b0\u1eddi lao \u0111\u1ed9ng trong th\u1ebf gi\u1edbi “m\u00e0u xanh l\u00e1 c\u00e2y” mu\u1ed1n l\u00e0m vi\u1ec7c cho c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 s\u1ef1 nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 x\u00e3 h\u1ed9i v\u00e0 vi\u1ec5n c\u1ea3nh n\u00e0y c\u0169ng c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u1ebf h\u1ec7 Millennnials s\u1ed1ng c\u00f3 m\u1ee5c \u0111\u00edch v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i – nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd c\u0169ng mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y t\u1ea1i c\u00e1c c\u00f4ng ty m\u00e0 h\u1ecd \u1ee9ng tuy\u1ec3n.<\/p>\n

Nghi\u00ean c\u1ee9u n\u00e0y c\u1ee7a PwC kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c li\u1ec7u n\u1ec1n kinh t\u1ebf trong t\u01b0\u01a1ng lai s\u1ebd nh\u01b0 th\u1ebf n\u00e0o nh\u01b0ng r\u00f5 r\u00e0ng, nh\u1eefng k\u1ebft lu\u1eadn tr\u00ean \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn nghi\u00eam t\u00fac h\u01a1n v\u1ec1 m\u1ecdi th\u1ee9 s\u1ebd x\u1ea3y ra trong th\u1eddi gian t\u1edbi qua nhi\u1ec1u l\u0103ng k\u00ednh kh\u00e1c nhau thay v\u00ec b\u1ea3o th\u1ee7 v\u1edbi g\u00f3c nh\u00ecn hi\u1ec7n t\u1ea1i. C\u00f3 nh\u01b0 v\u1eady, doanh nghi\u1ec7p m\u1edbi d\u1ec5 d\u00e0ng th\u00edch nghi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p h\u01a1n tr\u01b0\u1edbc c\u00e1c thay \u0111\u1ed5i c\u1ee7a n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

R\u1ea5t nhi\u1ec1u th\u1ee9 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh trong t\u01b0\u01a1ng lai \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n nh\u01b0ng kh\u00f4ng m\u1ed9t ai bi\u1ebft ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c m\u1ecdi th\u1ee9 th\u1ef1c s\u1ef1 s\u1ebd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1eabn kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n gi\u00fap h\u1ee3p nh\u1ea5t ch\u1eb7t ch\u1ebd c\u00e1c qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd nh\u00e2n l\u1ef1c v\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41092"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41092"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41092\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}