{"id":41094,"date":"2023-12-10T02:29:13","date_gmt":"2023-12-10T02:29:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/uber-hoat-dong-ra-sao-giai-ma-uber.html"},"modified":"2023-12-13T05:05:32","modified_gmt":"2023-12-13T05:05:32","slug":"uber-hoat-dong-ra-sao-giai-ma-uber","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/uber-hoat-dong-ra-sao-giai-ma-uber.html","title":{"rendered":"Uber ho\u1ea1t \u0111\u1ed9ng ra sao? – Gi\u1ea3i m\u00e3 Uber"},"content":{"rendered":"
\n

Uber l\u00e0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n theo nhu c\u1ea7u \u0111\u00e3 mang t\u1edbi 1 cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p taxi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/strong>. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber cho ph\u00e9p t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi g\u1ecdi taxi \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u00ecnh v\u1edbi th\u1eddi gian ng\u1eafn nh\u1ea5t ch\u1ec9 b\u1eb1ng 1 chi\u1ebfc smartphone trong tay. Uber l\u00e0 1 trong s\u1ed1 \u00edt nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u01a1n 50 t\u1ec9 \u0111\u00f4-la<\/strong>, nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c g\u00f3p v\u1ed1n l\u00e0 8.2 t\u1ec9 \u0111\u00f4-la v\u00e0 c\u00f3 m\u1eb7t tr\u00ean 60 qu\u1ed1c gia. Nh\u1eefng con s\u1ed1 \u0111\u00f3 cho ch\u00fang ta th\u1ea5y ni\u1ec1m tin m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber c\u0169ng nh\u01b0 gi\u00fap ch\u00fang ta d\u1ec5 h\u00ecnh dung l\u01b0\u1ee3ng doanh thu m\u00e0 Uber c\u00f3 th\u1ec3 t\u1ea1o ra.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00e1c gi\u1ea3 s\u1ebd \u0111\u01b0a ra nh\u1eefng con s\u1ed1 \u00edt \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi v\u1ec1 Uber c\u00f9ng v\u1edbi nh\u1eefng gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 m\u00f4 h\u00ecnh m\u00e0 Uber s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb, c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh, c\u00e1ch gi\u1ea3i quy\u1ebft, c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 m\u00f4 h\u00ecnh doanh thu c\u1ee7a Uber c\u0169ng \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111em ra th\u1ea3o lu\u1eadn.<\/p>\n

Nh\u1eefng con s\u1ed1 li\u00ean quan t\u1edbi Uber<\/h2>\n


Timeline con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a Uber<\/span><\/p>\n

M\u00f4 h\u00ecnh t\u1ea1o doanh thu c\u1ee7a Uber<\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng di chuy\u1ec3n b\u1eb1ng taxi, b\u1ea1n s\u1ebd bi\u1ebft r\u1eb1ng cu\u1ed1i m\u1ed7i chuy\u1ebfn \u0111i, b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho t\u00e0i x\u1ebf. Kho\u1ea3n ti\u1ec1n cho m\u1ed7i l\u1ea7n \u0111i \u0111\u00f3 l\u00e0 ngu\u1ed3n doanh thu duy nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p taxi truy\u1ec1n th\u1ed1ng. Uber c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Uber kh\u00f4ng nh\u1eefng kh\u00f4ng h\u1ec1 c\u00f3 m\u00f4 h\u00ecnh doanh thu kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh n\u00f3i tr\u00ean m\u00e0 cho t\u1edbi gi\u1edd c\u0169ng kh\u00f4ng c\u00f3 ngu\u1ed3n doanh thu n\u00e0o kh\u00e1c<\/strong>. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng con s\u1ed1 1 tri\u1ec7u chuy\u1ebfn \u0111i m\u1ed7i ng\u00e0y th\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n kh\u00e1 l\u1edbn m\u00e0 Uber ki\u1ebfm \u0111\u01b0\u1ee3c. Nh\u01b0ng h\u00e3y \u0111\u00e0o s\u00e2u th\u00eam 1 ch\u00fat \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ngu\u1ed3n doanh thu c\u1ee7a Uber.<\/p>\n

\u0110i\u1ec1u g\u00ec khi\u1ebfn Uber th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady? \u0110\u00f3 l\u00e0 b\u1edfi m\u00f4 h\u00ecnh doanh thu c\u1ee7a Uber c\u0169ng \u0111\u1ed9c v\u00e0 ri\u00eang bi\u1ec7t nh\u01b0 ch\u00ednh m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch nh\u01b0 sau.<\/p>\n

1. C\u00e1c m\u1eabu xe kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi<\/h3>\n
\u00a0<\/div>\n

Uber kh\u00f4ng t\u1ef1 gi\u1edbi h\u1ea1n m\u00ecnh trong 1 ph\u00e2n kh\u00fac \u00f4 t\u00f4 hay ph\u00e2n kh\u00fac ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh. C\u00f4ng ty c\u00f3 Uber X, Uber Black cho nh\u1eefng ai th\u00edch \u0111i \u00f4 t\u00f4 \u0111en, Uber Taxi cho nh\u1eefng ai mu\u1ed1n l\u1ef1a ch\u1ecdn c\u00e1c gi\u1ea3i ph\u00e1p chi ph\u00ed th\u1ea5p hay Uber SUB cho nh\u1eefng ai mu\u1ed1n d\u00f2ng sang tr\u1ecdng h\u01a1n.<\/p>\n

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2. M\u00f4 h\u00ecnh Surge Pricing Technology – t\u0103ng gi\u00e1 khi thi\u1ebfu xe<\/h3>\n

Gi\u00e1 taxi bi\u1ebfn \u0111\u1ed9ng t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau l\u00e0 1 trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh m\u00e0 Uber \u00e1p d\u1ee5ng. Khi nhu c\u1ea7u l\u00ean cao, m\u1ee9c gi\u00e1 \u0111\u01a1n v\u1ecb cho m\u1ed7i d\u1eb7m c\u0169ng s\u1ebd t\u1ef1 \u0111\u1ed9ng gia t\u0103ng. M\u1ee9c gi\u00e1 m\u1edbi c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u00e1i xe hi\u1ec7n c\u00f3 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi g\u1ecdi xe. Uber c\u0169ng \u0111\u00e3 \u0111\u0103ng k\u00ed b\u1ea3n quy\u1ec1n cho m\u00f4 h\u00ecnh n\u00e0y \u1edf M\u1ef9.<\/p>\n

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3. Nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n Uber kh\u00e1c<\/h3>\n

Uber \u0111\u00e3 \u0111i xa h\u01a1n ph\u01b0\u01a1ng ti\u1ec7n taxi truy\u1ec1n th\u1ed1ng. Gi\u1edd c\u00f4ng ty c\u00f2n cung c\u1ea5p c\u1ea3 thuy\u1ec1n, m\u00e1y bay tr\u1ef1c th\u0103ng v\u00e0 1 v\u00e0i ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n kh\u00e1c theo nhu c\u1ea7u. Uber \u0111\u00e3 c\u00f3 d\u1ecbch v\u1ee5 \u0111i xe \u0111\u1ea1p \u1edf Paris, d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u1edf San Francisco v\u00e0 d\u1ecbch v\u1ee5 xe t\u1ea3i giao nh\u1eadn kem \u1edf 7 th\u00e0nh ph\u1ed1 kh\u00e1c. D\u00f9 c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y ch\u1ec9 c\u00f3 m\u1eb7t \u1edf 1 v\u00e0i \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c ch\u1ecdn nh\u01b0ng n\u00f3 c\u0169ng mang \u0111\u1ebfn th\u00eam ngu\u1ed3n doanh thu cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber.<\/p>\n

\u00a0<\/div>\n

: Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh ch\u1ec9 trong 2 ph\u00fat<\/p>\n

C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Uber<\/h2>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a Uber<\/h2>\n

Kh\u00e1ch h\u00e0ng:<\/h3>\n

T\u00e0i x\u1ebf:<\/h3>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Uber<\/h2>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a Uber l\u00e0 nh\u1eefng ng\u01b0\u1eddi:<\/strong><\/p>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Uber r\u1ed9ng l\u1edbn<\/strong> t\u1edbi m\u1ee9c d\u01b0\u1eddng nh\u01b0 d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3 bao ph\u1ee7 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. T\u1eeb Uber Taxi cho t\u1edbi Uber Black, t\u1eeb Uber X cho t\u1edbi Uber SUV, c\u00f4ng ty c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng r\u1ea5t l\u1edbn v\u00e0 v\u00ec th\u1ebf c\u0169ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n. Uber c\u0169ng ph\u1ee5c v\u1ee5 nh\u1eefng ng\u01b0\u1eddi c\u1ea7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00ec h\u1ecd thu\u00ea taxi Uber \u0111\u1ec3 \u0111i l\u00e0m. V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, Uber k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u v\u00e0 c\u0169ng l\u00e0m v\u1eady khi h\u1ecd m\u1edf r\u1ed9ng \u1edf th\u00e0nh ph\u1ed1 kh\u00e1c, qu\u1ed1c gia kh\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, Uber c\u0169ng mang t\u1edbi nhi\u1ec1u d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0:<\/p>\n

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T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00f3i tr\u00ean c\u00f3 th\u1ec3 s\u1ebd d\u1ea5y l\u00ean trong \u0111\u1ea7u b\u1ea1n 1 c\u00e2u h\u1ecfi – l\u00e0m c\u00e1ch n\u00e0o m\u00e0 Uber t\u00ecm kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh? B\u00e0i vi\u1ebft s\u1ebd m\u1edf r\u1ed9ng ra ngo\u00e0i m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber v\u00e0 c\u00f9ng \u0111\u1ebfn v\u1edbi m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty n\u00e0y.<\/p>\n

\u00a0<\/div>\n

M\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng – Uber t\u00ecm kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Trong kho\u1ea3ng d\u01b0\u1edbi 6 n\u0103m, Uber c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 mobile xuy\u00ean th\u00e0nh ph\u1ed1 t\u1ed1t nh\u1ea5t. H\u00e3y c\u00f9ng gi\u1ea3i m\u00e3 Uber \u0111\u1ec3 xem h\u1ecd \u0111\u00e3 l\u00e0m th\u1ebf n\u00e0o khi “m\u1edf c\u1eeda” m\u1edf 1 th\u00e0nh ph\u1ed1 hay 1 qu\u1ed1c gia m\u1edbi. Quy lu\u1eadt s\u00e2u xa \u1edf \u0111\u00e2y l\u00e0 v\u1edbi m\u1ed7i 1 th\u00e0nh ph\u1ed1 m\u1edbi, Uber l\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 “qu\u1ea3 tr\u1ee9ng v\u00e0 con g\u00e0” t\u01b0\u01a1ng t\u1ef1 nhau. L\u1ee3i th\u1ebf m\u00e0 Uber c\u00f3 \u0111\u01b0\u1ee3c so v\u1edbi c\u00e1c startup kh\u00e1c l\u00e0:<\/p>\n

M\u1ecdi th\u1ee9 b\u1eaft \u0111\u1ea7u v\u1edbi 1 nh\u00f3m \u1edf 1 th\u00e0nh ph\u1ed1 nh\u1ecf. \u1ede m\u1ecdi th\u00e0nh ph\u1ed1 \u0111\u1ec1u c\u00f3 1 ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u1ecbu tr\u00e1ch nhi\u1ec7m vi\u1ec7c thu h\u00fat t\u00e0i x\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng. Nh\u1eefng chi\u1ebfc taxi \u0111\u1ea7u ti\u00ean “ra m\u1eb7t tr\u1eadn” th\u01b0\u1eddng l\u00e0 nh\u1eefng t\u00e0i x\u1ebf chuy\u00ean nghi\u1ec7p, \u0111\u00e3 c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u00f4ng ty taxi \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 t\u1ef1 c\u00f3 xe ri\u00eang c\u1ee7a m\u00ecnh. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 nh\u01b0 \u0111\u00e0i FM, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn… Uber l\u00e0 1 c\u00e1i t\u00ean l\u1edbn m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mong ch\u1edd d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n t\u1ea1i th\u00e0nh ph\u1ed1 m\u00e0 m\u00ecnh sinh s\u1ed1ng.<\/p>\n


M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber – Business Model Canvas<\/p>\n

M\u00f4 h\u00ecnh 4 b\u01b0\u1edbc v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Uber<\/h2>\n

B\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 t\u1ea1i sao Uber th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1eady?<\/h2>\n

Kh\u00f4ng th\u1ec3 n\u00f3i l\u00e0 \u0111\u00e3 hi\u1ec3u ho\u00e0n to\u00e0n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh v\u00e0 m\u00f4 h\u00ecnh doanh thu c\u1ee7a Uber n\u1ebfu ch\u01b0a th\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u00ec sao Uber l\u1ea1i tr\u1edf th\u00e0nh 1 “h\u00e0nh tr\u00ecnh th\u00e0nh c\u00f4ng” \u0111\u1ebfn th\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a Uber t\u1eeb khi b\u1eaft \u0111\u1ea7u ra m\u1eaft. B\u1ea5t k\u00ec startup n\u00e0o mu\u1ed1n l\u1edbn m\u1ea1nh nh\u01b0 Uber \u0111\u1ec1u c\u00f3 th\u1ec3 th\u1eed \u0111i theo h\u00e0nh tr\u00ecnh n\u00e0y<\/p>\n

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V\u1ea5n \u0111\u1ec1 v\u1edbi c\u00e1c h\u00e3ng taxi \u0111\u1ecba ph\u01b0\u01a1ng<\/h3>\n

Tr\u01b0\u1edbc \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u0111\u1ee9ng tr\u00ean h\u00e8 ph\u1ed1, v\u1eaby tay \u0111\u1ec3 b\u00e1o hi\u1ec7u cho taxi d\u1eebng l\u1ea1i. Th\u1eddi gian ch\u1edd \u0111\u1ee3i, s\u1ef1 b\u1ea5t ti\u1ec7n v\u00e0 m\u1ee9c gi\u00e1 cao tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00f3 r\u1ea5t \u00edt h\u00e3ng taxi v\u00e0 v\u00ec th\u1ebf t\u00e0i x\u1ebf ho\u1eb7c h\u00e3ng taxi th\u01b0\u1eddng l\u1ea5y gi\u00e1 xe cao cho d\u00f9 c\u00f3 cho r\u1eb1ng nh\u01b0 th\u1ebf l\u00e0 \u0111\u00fang hay kh\u00f4ng. Kh\u00f4ng ai ki\u1ec3m so\u00e1t m\u1ee9c gi\u00e1 v\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ecnh tr\u1ea1ng c\u00f2n t\u1ed3i t\u1ec7 h\u01a1n v\u00e0o gi\u1edd cao \u0111i\u1ec3m khi h\u1ea7u nh\u01b0 kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c 1 chi\u1ebfc taxi tr\u1ed1ng n\u00e0o.<\/p>\n

\u00a0<\/div>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a Uber<\/h3>\n

Uber nh\u1eadn ra v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi vi\u1ec7c g\u1ecdi taxi v\u00e0 cung c\u1ea5p 1 gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 th\u00f4ng qua \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. Gi\u1ea3i ph\u00e1p g\u1ecdi taxi b\u1eb1ng sm\u1ea3tphone mang t\u1edbi cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p taxi. \u1ee8ng d\u1ee5ng Uber ch\u00ednh th\u1ee9c ra m\u1eaft v\u00e0o n\u0103m 2010 v\u00e0 nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u1edd v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang t\u1edbi cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean<\/h3>\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 ti\u1ebfp th\u1ecb m\u1ed9t s\u1ea3n ph\u1ea9m hay 1 d\u1ecbch v\u1ee5 m\u1edbi ra m\u1eaft \u1edf b\u1ea5t k\u00ec n\u01a1i n\u00e0o. \u0110i\u1ec1u khi\u1ebfn Uber v\u01b0\u1ee3t ra kh\u1ecfi ranh gi\u1edbi th\u00f4ng th\u01b0\u1eddng ng\u00e0y l\u00e0 b\u1edfi n\u00f3 \u0111\u01b0\u1ee3c ra m\u1eaft \u0111\u1ea7u ti\u00ean t\u1ea1i San Francisco – th\u00e0nh ph\u1ed1 qu\u00ea nh\u00e0 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e0nh c\u00f4ng ngh\u1ec7. Ng\u01b0\u1eddi l\u00e1i xe \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p cold calling – ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd l\u00e0 nh\u1eefng t\u00e0i x\u1ebf chuy\u00ean nghi\u1ec7p \u1edf c\u00e1c c\u00f4ng ty taxi ho\u1eb7c t\u1ef1 m\u00ecnh ki\u1ebfm s\u1ed1ng v\u1edbi ngh\u1ec1 taxi.<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean, Uber s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 marketing \u0111\u1ea1i ch\u00fang. C\u00f4ng ty mang t\u1edbi c\u00e1c g\u00f3i chi\u1ebft kh\u1ea5u, l\u00e1i xe mi\u1ec5n ph\u00ed v\u00e0 m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 taxi kh\u00e1c trong th\u00e0nh ph\u1ed1. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a Uber l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t nhi\u1ec7t th\u00e0nh mu\u1ed1n th\u1eed d\u1ecbch v\u1ee5 m\u1edbi. Uber c\u0169ng cung c\u1ea5p xe t\u1eeb c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 cho t\u1edbi t\u1eadn c\u1eeda nh\u00e0 kh\u00e1ch h\u00e0ng n\u00ean nh\u1eefng ng\u01b0\u1eddi \u01b0a ti\u1ec7c t\u00f9ng c\u0169ng r\u1ea5t y\u00eau th\u00edch. C\u00f4ng ty c\u00f2n ph\u1ee5c v\u1ee5 c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p – nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong c\u00f4ng s\u1edf \u0111\u1ec3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/p>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng<\/h3>\n

B\u1ea5t k\u00ec ai tham gia 1 chuy\u1ebfn \u0111i v\u1edbi Uber \u0111\u1ec1u ph\u1ea3i ng\u1ee1 ng\u00e0ng tr\u01b0\u1edbc tr\u1ea3i nghi\u1ec7m “m\u1eaft th\u1ea5y tai nghe”. \u0110i\u1ec1u n\u00e0y khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 h\u1ecd c\u0169ng gi\u00fap qu\u1ea3ng c\u00e1o qua ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n mi\u1ec7ng. Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u0169ng l\u00e0 1 trong nh\u1eefng l\u1ef1c truy\u1ec1n d\u1eabn ph\u1ed5 bi\u1ebfn.<\/p>\n

Nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ch\u00ednh c\u1ee7a Uber \u0111\u1ebfn t\u1eeb<\/strong><\/p>\n


\u0110i taxi theo phong c\u00e1ch ri\u00eang<\/span><\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n t\u1ea1i v\u1edbi Uber<\/h2>\n

Lu\u1eadt<\/strong> – Uber c\u00f3 d\u00ednh v\u00e0o v\u1ee5 ki\u1ec7n \u1edf New York v\u00e0 San Francisco. Theo Uber, t\u1ea5t c\u1ea3 c\u00e1c l\u00e1i xe c\u1ee7a h\u1ecd \u0111\u1ec1u l\u00e0 \u0111\u1ed1i t\u00e1c trong khi t\u00f2a n\u00f3i r\u1eb1ng h\u1ecd th\u1ef1c ch\u1ea5t l\u00e0 nh\u00e2n vi\u00ean. Uber kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty duy nh\u1ea5t g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty c\u00f3 thu\u00ea nh\u00e2n c\u00f4ng theo d\u1ea1ng 1099 \u0111\u1ec1u b\u1ecb ki\u1ec3m so\u00e1t.<\/p>\n

V\u1ea5n \u0111\u1ec1 con g\u00e0 v\u00e0 qu\u1ea3 tr\u1ee9ng (khi ra m\u1eaft \u1edf th\u00e0nh ph\u1ed1 m\u1edbi)<\/strong> – Uber \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 con g\u00e0 v\u00e0 qu\u1ea3 tr\u1ee9ng khi h\u1ecd b\u1eaft \u0111\u1ea7u ra m\u1eaft \u1edf 1 th\u00e0nh ph\u1ed1 m\u1edbi. Thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ed1i t\u00e1c kh\u00f4ng ph\u1ea3i c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, \u0111\u1ed9i Marketing b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c b\u1eb1ng c\u00e1ch t\u00ecm t\u1edbi nh\u1eefng t\u00e0i x\u1ebf chuy\u00ean nghi\u1ec7p. Ngay sau \u0111\u00f3, h\u1ecd b\u1eaft \u0111\u1ea7u c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing online v\u00e0 offline. Chi\u1ebft kh\u1ea5u c\u0169ng lu\u00f4n l\u00e0 USP ch\u00ednh (User Selling Point – l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t) \u0111\u1ec3 k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng m\u1edbi trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n

V\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 an to\u00e0n<\/strong> – C\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p t\u00e0i x\u1ebf taxi c\u01b0 x\u1eed th\u00f4 l\u1ed7 v\u1edbi kh\u00e1ch. M\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p t\u00e0i x\u1ebf ph\u1ea3i ng\u1ee1 ng\u00e0ng khi s\u1ef1 e l\u1ec7 c\u1ee7a c\u00e1c h\u00e0nh kh\u00e1ch n\u1eef b\u1ecb ph\u01a1i b\u00e0y. \u0110\u00e2y l\u00e0 1 th\u1eed th\u00e1ch l\u1edbn \u0111\u1ed1i v\u1edbi Uber. D\u00f9 c\u00f4ng ty \u0111\u00e3 c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 x\u00e1c minh t\u00e0i x\u1ebf v\u00e0 nh\u00e2n th\u00e2n c\u1ee7a h\u1ecd nh\u01b0ng v\u1eabn c\u00f3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng th\u1ec3 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n v\u1ea5n \u0111\u1ec1.<\/p>\n

H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber?<\/h2>\n

<\/p>\n

Kh\u00f4ng nghi ng\u1edd g\u00ec khi n\u00f3i r\u1eb1ng Uber \u0111\u00e3 mang t\u1edbi 1 cu\u1ed9c c\u00e1ch m\u1ea1ng kh\u00f4ng ch\u1ec9 v\u1edbi t\u01b0 c\u00e1ch 1 c\u00f4ng ty taxi m\u00e0 c\u00f2n v\u1edbi t\u01b0 c\u00e1ch 1 m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong khu v\u1ef1c c\u1ee7a m\u00ecnh. Nhi\u1ec1u startup \u0111\u00e3 sao ch\u00e9p ch\u00ednh x\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 kh\u1edfi nghi\u1ec7p trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ecdc kh\u00e1c (industry vertical).<\/p>\n

\u00a0<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Uber l\u00e0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n theo nhu c\u1ea7u \u0111\u00e3 mang t\u1edbi 1 cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p taxi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/strong>. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber cho ph\u00e9p t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi g\u1ecdi taxi \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u00ecnh v\u1edbi th\u1eddi gian ng\u1eafn nh\u1ea5t ch\u1ec9 b\u1eb1ng 1 chi\u1ebfc smartphone trong tay. Uber l\u00e0 1 trong s\u1ed1 \u00edt nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u01a1n 50 t\u1ec9 \u0111\u00f4-la<\/strong>, nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c g\u00f3p v\u1ed1n l\u00e0 8.2 t\u1ec9 \u0111\u00f4-la v\u00e0 c\u00f3 m\u1eb7t tr\u00ean 60 qu\u1ed1c gia. Nh\u1eefng con s\u1ed1 \u0111\u00f3 cho ch\u00fang ta th\u1ea5y ni\u1ec1m tin m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber c\u0169ng nh\u01b0 gi\u00fap ch\u00fang ta d\u1ec5 h\u00ecnh dung l\u01b0\u1ee3ng doanh thu m\u00e0 Uber c\u00f3 th\u1ec3 t\u1ea1o ra.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41094"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41094"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41094\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}