{"id":41104,"date":"2023-12-10T02:29:46","date_gmt":"2023-12-10T02:29:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-chien-luoc-xay-dung-thuong-hieu-ma-doanh-nghiep-can-biet.html"},"modified":"2023-12-13T05:04:00","modified_gmt":"2023-12-13T05:04:00","slug":"6-chien-luoc-xay-dung-thuong-hieu-ma-doanh-nghiep-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-chien-luoc-xay-dung-thuong-hieu-ma-doanh-nghiep-can-biet.html","title":{"rendered":"6 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"
\n

K\u1ef7 nguy\u00ean s\u1ed1 \u0111ang n\u1ed5i l\u00ean nh\u01b0 l\u00e0 \u0111i\u1ec1m b\u00e1o cho m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u00f4 c\u00f9ng l\u1edbn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i li\u00ean t\u1ee5c \u0111\u1ec3 th\u00edch nghi v\u00e0 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n l\u1edbn c\u1ea7n c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tr\u00e1nh b\u1ecb “l\u1ea1c h\u1eadu” v\u00e0 th\u1ee5t l\u00f9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Th\u1ef1c t\u1ebf, m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t th\u00e0nh c\u00f4ng, tuy nhi\u00ean, nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 l\u1ea1i th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Yahoo v\u00e0o n\u0103m 2013.<\/p>\n

V\u1edbi h\u01a1n 14 n\u0103m kinh nghi\u1ec7m trong vai tr\u00f2 l\u00e0 chuy\u00ean vi\u00ean thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, Phil Rodriques trong m\u1ed9t b\u00e0i vi\u1ebft \u0111\u0103ng tr\u00ean website Virgin <\/strong>\u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 th\u00e0nh c\u00f4ng khi thi\u1ebft k\u1ebf logo c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng. Mu\u1ed1n t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c thi c\u00f4ng phu ch\u1ee9 kh\u00f4ng ph\u1ea3i ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch s\u01a1 s\u00e0i. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 m\u1ed9t c\u00f4ng ty c\u1ea7n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t logo m\u1edbi m\u00e0 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Consumer Experience) – qu\u1ea3ng c\u00e1o th\u00f4ng minh v\u00e0 slogan c\u00f3 s\u1ef1 c\u1ea3i ti\u1ebfn.<\/p>\n

L\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t c\u00f4ng ty trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd b\u1edfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng ch\u1ec9 kinh doanh hi\u1ec7n \u0111\u1ea1i, kinh doanh truy\u1ec1n th\u1ed1ng c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u r\u1ee7i ro do ch\u01b0a hi\u1ec3u \u0111\u00fang th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nay v\u1eabn ch\u01b0a n\u1eafm \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o c\u1ee7a vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 t\u1ed3n t\u1ea1i trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 l\u1eddi khuy\u00ean gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n kinh doanh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, thi\u1ebft k\u1ebf logo, d\u1ecbch v\u1ee5 thanh to\u00e1n, gi\u1ea3i th\u01b0\u1edfng, khuy\u1ebfn m\u00e3i, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

1. Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 nh\u1eadn d\u1ea1ng s\u1ebd ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p<\/h2>\n

\"MasterCard\"<\/p>\n

MasterCard l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn d\u1ea1ng nh\u1ea5t, hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1eb7t g\u1ea7n nh\u01b0 kh\u1eafp m\u1ee3i n\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 74 t\u1ef7 giao d\u1ecbch m\u1ed7i n\u0103m gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua qua h\u1ec7 th\u1ed1ng th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u1ebb ghi n\u1ee3. G\u1ea7n \u0111\u00e2y, MasterCard \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t s\u1ef1 c\u1ea3i ti\u1ebfn v\u1ec1 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf v\u00e0 d\u1ea5u hi\u1ec7u (Brand Mark \u2013 bi\u1ec3u t\u01b0\u1ee3ng, m\u1eabu v\u1ebd \u0111\u1eb7c tr\u01b0ng cho m\u1ed9t h\u00e3ng\/s\u1ea3n ph\u1ea9m) m\u1edbi \u0111\u1ec3 “hi\u1ec7n \u0111\u1ea1i h\u00f3a v\u00e0 n\u00e2ng t\u1ea7m”<\/em> th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. Raja Rajamannar – Tr\u01b0\u1edfng ph\u00f2ng Marketing v\u00e0 Truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty \u0111a qu\u1ed1c gia n\u00e0y kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 minh ch\u1ee9ng cho s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a MasterCard.<\/p>\n

2. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb thi\u1ebft k\u1ebf logo g\u1ed1c v\u00e0 gi\u1eef v\u1eefng t\u00ednh d\u1ec5 ghi nh\u1edb<\/h2>\n

\"MasterCard\"<\/p>\n

\u00a0<\/div>\n

Guinness l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u kh\u00e1c \u0111\u00e3 ti\u1ebft l\u1ed9 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong logo v\u00e0o th\u00e1ng 5 v\u1eeba qua. H\u00e3ng bia n\u00e0y ra \u0111\u1eddi v\u00e0o n\u0103m 1759 t\u1ea1i Dublin, Ireland b\u1edfi Arthur Guiness v\u00e0 v\u1eabn trung th\u00e0nh v\u1edbi m\u1ed9t thi\u1ebft k\u1ebf logo trong h\u00e0ng ch\u1ee5c n\u0103m li\u1ec1n. Khi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u l\u1ef1a ch\u1ecdn \u0111i theo xu h\u01b0\u1edbng “less is more”<\/em> v\u1edbi phong c\u00e1ch thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n h\u00f3a (ph\u1eb3ng v\u00e0 \u0111\u01a1n gi\u1ea3n) th\u00ec Guiness l\u1ea1i ch\u1ecdn h\u00ecnh \u1ea3nh chi\u1ebfc \u0111\u00e0n h\u1ea1c v\u1edbi thi\u1ebft k\u1ebf h\u1ebft s\u1ee9c tinh vi \u0111\u1ec3 duy tr\u00ec thanh th\u1ea7n c\u1ee7a nh\u1eefng logo tr\u01b0\u1edbc \u0111\u00f3 qua h\u01a1n 257 n\u0103m ph\u00e1t tri\u1ec3n.<\/p>\n

R\u00f5 r\u00e0ng, Guiness lu\u00f4n trung th\u00e0nh v\u1edbi “c\u1ed9i ngu\u1ed3n” c\u1ee7a m\u00ecnh v\u00e0 m\u1ecdi c\u1ea3m h\u1ee9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1eeba k\u1ebf t\u1eeb nh\u1eefng th\u1ee9 \u0111\u00e3 thu\u1ed9c v\u1ec1 \u0111\u1eb7c tr\u01b0ng c\u1ee7a h\u1ecd.<\/p>\n

3. T\u1eadn d\u1ee5ng Social Media \u0111i k\u00e8m v\u1edbi chi\u1ebfn l\u01b0\u1ee3c lan t\u1ecfa n\u1ed9i dung do ch\u00ednh ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o<\/h2>\n

\"MasterCard\"<\/p>\n

GoPro \u0111\u00e3 \u0111\u00e1nh c\u01b0\u1ee3c nh\u1eefng chi\u1ebfc m\u00e1y quanh h\u00e0nh \u0111\u1ed9ng (Action Camera) v\u00e0o m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u1ed5ng l\u1ed3 b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c User Generated Content (n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o). Hi\u1ec7n t\u1ea1i, GoPro \u0111\u00e3 c\u00f3 h\u01a1n 24 tri\u1ec7u follower tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instgram v\u00e0 Youtube (6.000 video \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean m\u1ed7i ng\u00e0y).<\/p>\n

B\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c \u1ea3nh ch\u1ee5p v\u00e0 video h\u00e0nh \u0111\u1ed9ng k\u1ecbch t\u00ednh ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng qua c\u00e1c k\u00eanh n\u00e0y, GoPro \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ebf win-win (t\u01b0 duy c\u00f9ng th\u1eafng). Ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ti\u1ec1n, t\u00e0i tr\u1ee3 ho\u1eb7c lan t\u1ecfa c\u00e1c n\u1ed9i dung do ch\u00ednh h\u1ecd t\u1ea1o, c\u00f2n GoPro s\u1ebd thu v\u1ec1 h\u00e0ng tri\u1ec7u USD nh\u1edd chi\u1ebfn l\u01b0\u1ee3c Marketing Viral v\u00e0 Marketing du k\u00edch, \u0111\u1ed3ng th\u1eddi d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n

4. \u0110\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh thanh to\u00e1n v\u00e0 \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h2>\n

\"MasterCard\"<\/p>\n

\u00a0<\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u caf\u00e9 n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Starbucks lu\u00f4n r\u00f5 r\u00e0ng trong vi\u1ec7c c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong 45 n\u0103m qua v\u00e0 ch\u00ednh t\u01b0 duy n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u01a1n 23.700 ti\u1ec7m caf\u00e9 \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u1ec3n \u0111\u1ed5i t\u1eeb logo c\u00f3 t\u00ednh ph\u00e2n bi\u1ec7t v\u00e0 c\u00e1ch b\u00e0i tr\u00ed \u0111\u1eb7c tr\u01b0ng b\u00ean trong c\u1eeda h\u00e0ng sang vi\u1ec7c tr\u1edf th\u00e0nh “ng\u01b0\u1eddi ti\u00ean phong” v\u00e0 ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng thanh to\u00e1n qua di \u0111\u1ed9ng. \u0110\u1ed3ng th\u1eddi, th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i th\u01b0\u1edfng, kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m (D\u01b0\u1edbi d\u1ea1ng ng\u00f4i sao) cho m\u1ed9t l\u1ea7n mua h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a Starbucks v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a. V\u00e0o n\u0103m 2015, Starbuck \u0111\u00e3 c\u00f3 t\u1edbi kho\u1ea3ng 8 tri\u1ec7u l\u01b0\u1ee3t giao d\u1ecbch qua di \u0111\u1ed9ng m\u1ed7i tu\u1ea7n. V\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u00f3, CEO Howard Schultz \u0111\u00e3 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 “ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng”.<\/em><\/p>\n

5. S\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 t\u00ednh h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng<\/h2>\n

\"MasterCard\"<\/p>\n

Google l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0o th\u00e1ng 8 n\u0103m 2015 \u2013 m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i b\u00e1o hi\u1ec7u cho \u0111\u1ee3t t\u00e1i c\u01a1 c\u1ea5u m\u1ea1nh m\u1ebd v\u00e0 th\u00e0nh l\u1eadp c\u00f4ng ty m\u1eb9 Alphebet. Nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a h\u00e3ng c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 n\u00e0y \u0111\u00e3 d\u00e0nh h\u00e0ng tr\u0103m gi\u1edd trong vi\u1ec7c nghi\u00ean c\u1ee9u nh\u1eadn d\u1ea1ng m\u1edbi, c\u00e2n nh\u1eafc ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111a m\u00e0u s\u1eafc tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb nh\u01b0 th\u1ebf n\u00e0o. Google c\u0169ng \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c nh\u00f3m nghi\u00ean c\u1ee9u, k\u1ef9 thu\u1eadt, s\u1ea3n ph\u1ea9m v\u00e0 marketing ti\u1ebfn h\u00e0nh test c\u00e1c k\u1ebft qu\u1ea3. \u0110\u1ed3ng th\u1eddi, “g\u00e3” t\u00ecm ki\u1ebfm c\u0169ng t\u1eadp trung m\u1ea1nh v\u00e0o vi\u1ec7c t\u1ea1o ra UX v\u00e0 UI t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng. K\u1ebft qu\u1ea3, cu\u1ed1i n\u0103m t\u00e0i ch\u00ednh 2015, Google \u0111\u00e3 thu v\u1ec1 74,54 t\u1ef7 USD doanh thu, \u0111a ph\u1ea7n \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (chi\u1ebfm 90,4%).<\/p>\n

6. X\u00e2y d\u1ef1ng v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/h2>\n

\"MasterCard\"<\/p>\n

Red Bull \u2013 h\u00e3ng \u0111\u1ed3 u\u1ed1ng chuy\u00ean cung c\u1ea5p n\u01b0\u1edbc t\u0103ng l\u1ef1c \u0111\u00e3 bi\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y tr\u1edf th\u00e0nh m\u1ea3ng kinh doanh m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng F&B to\u00e0n c\u1ea7u. Sau h\u01a1n 10 n\u0103m t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb n\u0103m 1996 \u0111\u1ebfn n\u0103m 2006, Red Bull \u0111\u00e3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng t\u1eeb 6 l\u00ean 300 tri\u1ec7u lon. K\u1ebft qu\u1ea3 n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb v\u0103n h\u00f3a t\u1ef1 do tho\u1ea3i m\u00e1i \u0111\u01b0\u1ee3c t\u1ea1o ra n\u0103m 1987 qua s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Viral trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 phi\u00eau l\u01b0u, ngh\u1ec7 thu\u1eadt, \u00e2m nh\u1ea1c hay th\u1ec3 thao m\u1ea1o hi\u1ec3m.<\/p>\n

Nh\u00e0 s\u00e1ng l\u1eadp Dietrich Mateschitz l\u00e0 m\u1ed9t minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh. \u00d4ng \u0111\u00e3 h\u1ecdc c\u00e1ch l\u00e1i nh\u1eefng chi\u1ebfc m\u00e1y bay c\u1ed5 \u0111i\u1ec3n v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean (10.997 nh\u00e2n vi\u00ean) c\u0169ng l\u00e0m nh\u01b0 v\u1eady. K\u1ebft qu\u1ea3, n\u0103m 2015, s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra \u0111\u00e3 t\u0103ng l\u00ean 5.957 t\u1ef7 lon tr\u00ean 169 n\u01b0\u1edbc.<\/p>\n

\u00a0<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

K\u1ef7 nguy\u00ean s\u1ed1 \u0111ang n\u1ed5i l\u00ean nh\u01b0 l\u00e0 \u0111i\u1ec1m b\u00e1o cho m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u00f4 c\u00f9ng l\u1edbn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i li\u00ean t\u1ee5c \u0111\u1ec3 th\u00edch nghi v\u00e0 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n l\u1edbn c\u1ea7n c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tr\u00e1nh b\u1ecb “l\u1ea1c h\u1eadu” v\u00e0 th\u1ee5t l\u00f9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Th\u1ef1c t\u1ebf, m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t th\u00e0nh c\u00f4ng, tuy nhi\u00ean, nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 l\u1ea1i th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Yahoo v\u00e0o n\u0103m 2013.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41104"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41104"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41104\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}