{"id":41116,"date":"2023-12-10T02:30:20","date_gmt":"2023-12-10T02:30:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/10-loi-khuyen-cho-doanh-nghiep-truoc-khi-quyet-dinh-dau-tu-vao-big-data.html"},"modified":"2023-12-13T05:01:26","modified_gmt":"2023-12-13T05:01:26","slug":"10-loi-khuyen-cho-doanh-nghiep-truoc-khi-quyet-dinh-dau-tu-vao-big-data","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-loi-khuyen-cho-doanh-nghiep-truoc-khi-quyet-dinh-dau-tu-vao-big-data.html","title":{"rendered":"10 l\u1eddi khuy\u00ean cho doanh nghi\u1ec7p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o Big Data"},"content":{"rendered":"
\n

Big Data l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t t\u1eadp h\u1ee3p d\u1eef li\u1ec7u v\u00f4 c\u00f9ng l\u1edbn v\u00e0 r\u1ea5t ph\u1ee9c t\u1ea1p \u0111\u1ebfn n\u1ed7i nh\u1eefng c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng x\u1eed l\u00fd d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o “t\u1ea3i” \u0111\u01b0\u1ee3c. L\u01b0\u1ee3ng d\u1eef li\u1ec7u “si\u00eau l\u1edbn” n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nh\u1eefng ngu\u1ed3n n\u00e0y nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Theo nghi\u00ean c\u1ee9u, Big Data c\u00f3 th\u1ec3 mang l\u1ea1i 4 l\u1ee3i \u00edch l\u1edbn, \u0111\u00f3 l\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed, t\u0103ng th\u1eddi gian cho ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 con ng\u01b0\u1eddi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n

Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1edf th\u00edch, th\u00f3i quen mua s\u1eafm, nhu c\u1ea7u \u0111\u1ec3 t\u1eeb \u0111\u00f3, ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng h\u1eefu \u00edch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00e1ng ti\u1ebfc l\u00e0 ch\u01b0a nhi\u1ec1u c\u00f4ng ty, t\u1eadp \u0111o\u00e0n hi\u1ec3u r\u00f5 c\u01a1 ch\u1ebf v\u1eadn h\u00e0nh c\u1ee7a Big Data c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi n\u00f3.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng th\u00ec kh\u00f4ng ch\u1ec9 doanh nghi\u1ec7p l\u1edbn m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Big Data \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, theo Alex Vanover \u2013 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m trong vi\u1ec7c th\u00e0nh l\u1eadp v\u00e0 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi hi\u1ec7n l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp, CEO c\u1ee7a website kinh doanh xe \u0111\u1ea1p n\u1ed5i ti\u1ebfng Motorcycletradingpost.com, “n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft c\u00e1ch qu\u1ea3n l\u00fd ho\u1eb7c s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 ph\u00e2n th\u00edch th\u00ec vi\u1ec7c t\u1ed1n ti\u1ec1n cho Big Data l\u1ea1i l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00e3ng ph\u00ed”.<\/em><\/p>\n

\"Big<\/p>\n

\u0110\u1ec3 h\u1ea1n ch\u1ebf r\u1ee7i ro n\u00e0y, Alex Vanover c\u0169ng \u0111\u01b0a ra 10 l\u01b0u \u00fd quan tr\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh b\u1ecf ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o “d\u1eef li\u1ec7u l\u1edbn”.<\/p>\n

1. Hi\u1ec3u m\u1ee5c ti\u00eau khai th\u00e1c d\u1eef li\u1ec7u<\/h2>\n

M\u1ee5c ti\u00eau sau c\u00f9ng c\u1ee7a vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u l\u00e0 gi\u00fap doanh nghi\u1ec7p ki\u1ebfm nhi\u1ec1u ti\u1ec1n h\u01a1n. Do v\u1eady, n\u1ebfu qu\u00e1 tr\u00ecnh tri\u1ec3n khai khi\u1ebfn b\u1ea1n ph\u00e1t sinh qu\u00e1 nhi\u1ec1u chi ph\u00ed v\u00e0 kh\u00f4ng th\u1ec3 b\u00f9 \u0111\u1eafp th\u00ec c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 hi\u1ec3u nh\u1ea7m l\u1ee3i \u00edch c\u1ee7a lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y c\u0169ng nh\u01b0 ch\u01b0a bi\u1ebft c\u00e1ch v\u1eadn h\u00e0nh n\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

2. Thu th\u1eadp th\u00f4ng tin t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n<\/h2>\n

Doanh nghi\u1ec7p s\u1ebd ph\u1ea3i thu th\u1eadp th\u00f4ng tin t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n c\u00f3 li\u00ean quan t\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng tin qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o, t\u1ea1p ch\u00ed, truy\u1ec1n h\u00ecnh v\u00e0 m\u1ed9t s\u1ed1 ngu\u1ed3n kh\u00e1c.<\/p>\n

Ngo\u00e0i ra, m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p hay ch\u1ecdn mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00ec nh\u1eefng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa h\u1ecd v\u1edbi b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Do v\u1eady, b\u1ea1n c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ecf qua h\u00ecnh th\u1ee9c n\u00e0y khi thu th\u1eadp th\u00f4ng tin ph\u1ee5c v\u1ee5 cho vi\u1ec7c x\u00e2y d\u1ef1ng “d\u1eef li\u1ec7u l\u1edbn”.<\/p>\n

3. C\u00e1ch tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u<\/h2>\n

Nh\u1eefng nh\u00e2n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m thu th\u1eadp v\u00e0 khai th\u00e1c th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 tr\u00e1ch nhi\u1ec7m tr\u00ecnh b\u00e0y \u0111\u1ea7y \u0111\u1ee7 c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd theo c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 to\u00e0n di\u1ec7n nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ph\u00e2n t\u00edch n\u00e0y \u0111\u1ec3 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n

4. S\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan<\/h2>\n
\u00a0<\/div>\n

Doanh nghi\u1ec7p n\u00ean t\u00ecm hi\u1ec3u li\u1ec7u b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, R&D hay nh\u1eefng b\u1ed9 ph\u1eadn li\u00ean quan kh\u00e1c c\u00f3 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi l\u00e0m vi\u1ec7c v\u1edbi chuy\u00ean gia c\u00f4ng ngh\u1ec7 – nh\u1eefng ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay n\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh hay kh\u00f4ng?<\/p>\n

\"Big<\/p>\n

T\u1ed1t nh\u1ea5t, h\u00e3y l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a c\u00e1c tr\u01b0\u1edfng b\u1ed9 ph\u1eadn v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng chuy\u00ean gia k\u1ef9 thu\u1eadt v\u00e0 n\u1ebfu c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec x\u1ea3y ra, h\u00e3y t\u00ecm c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap x\u00f3a b\u1ecf r\u00e0o c\u1ea3n gi\u1eefa h\u1ecd v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean thu\u1ed9c c\u00e1c ph\u00f2ng ban kh\u00e1c.<\/p>\n

5. Hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch khai th\u00e1c d\u1eef li\u1ec7u<\/h2>\n

Kh\u00f4ng \u00edt nh\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p ho\u00e0n to\u00e0n m\u00f9 m\u1edd v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hay kh\u00f4ng hi\u1ec3u l\u00fd do v\u00ec sao \u0111\u1ec1 ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh – v\u1ed1n xu\u1ea5t ph\u00e1t t\u1eeb k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Big Data. M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c \u0111i\u1ec1u khi\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh c\u00f4ng ngh\u1ec7 cao m\u00e0 kh\u00f4ng quan t\u00e2m n\u1ed9i dung chi ti\u1ebft b\u00ean trong h\u1ec7 th\u1ed1ng m\u00e0 h\u1ecd \u0111\u00e3 b\u1ecf h\u00e0ng \u0111\u1ed1ng ti\u1ec1n v\u00e0o \u0111\u00f3.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e2n t\u00edch Big Data ho\u1eb7c ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t d\u1eef li\u1ec7u n\u00ean gi\u1ea3i th\u00edch m\u1ecdi th\u1ee9 r\u00f5 r\u00e0ng theo ng\u00f4n ng\u1eef m\u00e0 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u00e0 s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

6. Gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u ch\u00ednh x\u00e1c v\u1ec1 Big Data<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd h\u1ea1n ch\u1ebf hi\u1ec3u l\u1ea7m ho\u1eb7c lo\u1ea1i b\u1ecf c\u00e1c ch\u01b0\u1edbng ng\u1ea1i v\u1eadt trong qu\u00e1 tr\u00ecnh kinh doanh l\u00e0 tr\u00ecnh b\u00e0y ch\u00ednh x\u00e1c m\u1ee5c \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c.<\/p>\n

\u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng ph\u1ea3i l\u00e0m r\u00f5 li\u1ec7u r\u1eb1ng \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p nh\u1eefng m\u1ee9c gi\u00e1 tuy\u1ec7t v\u1eddi cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n cho s\u1ed1 \u0111\u00f4ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/p>\n

7. C\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi<\/h2>\n

Mu\u1ed1n “d\u1eef li\u1ec7u l\u1edbn” ph\u00e1t huy hi\u1ec7u qu\u1ea3 th\u00ec doanh nghi\u1ec7p c\u1ea7n khai th\u00e1c v\u00e0 k\u1ebft h\u1ee3p m\u1ecdi th\u00f4ng tin \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n c\u0169ng nh\u01b0 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng kinh doanh \u0111ang ph\u1ed5 bi\u1ebfn.<\/p>\n

Th\u00f4ng tin bu\u1ed9c ph\u1ea3i l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. V\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 li\u1ec7u c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan kh\u00e1c c\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi n\u00e0y.<\/p>\n

\u00a0<\/div>\n

8. L\u01b0u l\u1ea1i m\u1ecdi th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/h2>\n

\"Big<\/p>\n

Doanh nghi\u1ec7p c\u1ea7n c\u1ed1 g\u1eafng ghi l\u1ea1i m\u1ecdi ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 xem x\u00e9t c\u00e1ch m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n l\u1ebb tr\u1ea3 l\u1eddi c\u00e1c th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

9. C\u1eadp nh\u1eadt xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7<\/h2>\n

Li\u1ec7u nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi c\u00f3 l\u00e0m thay \u0111\u1ed5i t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p? N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 th\u00ec n\u00f3 s\u1ebd r\u1ea5t d\u1ec5 \u0111\u00e1nh m\u1ea5t c\u00e1c nguy\u00ean t\u1eafc, quy tr\u00ecnh, c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e3 c\u00f3 t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. N\u1ebfu kh\u00f4ng, doanh nghi\u1ec7p n\u00ean c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n

10. T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi<\/h2>\n

B\u00ean c\u1ea1nh vi\u1ec7c nh\u1eadn ra nh\u1eefng thay \u0111\u1ed5i trong xu h\u01b0\u1edbng, li\u1ec7u doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u1ee9ng ph\u00f3 v\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p khi t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh? C\u00e1c trang web, \u1ee9ng d\u1ee5ng, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i,… l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u khai th\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng, do \u0111\u00f3 doanh nghi\u1ec7p n\u00ean c\u1eadp nh\u1eadt nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0y.<\/p>\n

M\u1eb7t kh\u00e1c, c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 kh\u00f4ng n\u00ean ch\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng nh\u01b0 nh\u1eefng nh\u00e2n vi\u00ean kh\u00e1c, thay v\u00e0o \u0111\u00f3 h\u00e3y ph\u1ed1i h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Big Data l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t t\u1eadp h\u1ee3p d\u1eef li\u1ec7u v\u00f4 c\u00f9ng l\u1edbn v\u00e0 r\u1ea5t ph\u1ee9c t\u1ea1p \u0111\u1ebfn n\u1ed7i nh\u1eefng c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng x\u1eed l\u00fd d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o “t\u1ea3i” \u0111\u01b0\u1ee3c. L\u01b0\u1ee3ng d\u1eef li\u1ec7u “si\u00eau l\u1edbn” n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nh\u1eefng ngu\u1ed3n n\u00e0y nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41116"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41116"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41116\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}