{"id":41122,"date":"2023-12-10T02:30:33","date_gmt":"2023-12-10T02:30:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-bai-hoc-marketing-vo-gia-tu-cac-bo-phim-hoat-hinh-disney.html"},"modified":"2023-12-13T05:01:03","modified_gmt":"2023-12-13T05:01:03","slug":"5-bai-hoc-marketing-vo-gia-tu-cac-bo-phim-hoat-hinh-disney","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-bai-hoc-marketing-vo-gia-tu-cac-bo-phim-hoat-hinh-disney.html","title":{"rendered":"5 b\u00e0i h\u1ecdc Marketing v\u00f4 gi\u00e1 t\u1eeb c\u00e1c b\u1ed9 phim ho\u1ea1t h\u00ecnh Disney"},"content":{"rendered":"
\n

Benjamin Franklin t\u1eebng n\u00f3i r\u1eb1ng: “K\u1ec3 t\u00f4i nghe v\u00e0 t\u00f4i s\u1ebd qu\u00ean. D\u1ea1y t\u00f4i v\u00e0 t\u00f4i s\u1ebd nh\u1edb. \u0110\u1ec3 t\u00f4i tham gia c\u00f9ng v\u00e0 t\u00f4i s\u1ebd h\u1ecdc h\u1ecfi”.<\/em> Ch\u1eafc ch\u1eafn, nh\u1eefng l\u1eddi n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/p>\n

Nghe, \u0111\u01b0\u1ee3c d\u1ea1y, \u0111\u01b0\u1ee3c tham gia l\u00e0 nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi. Tuy nhi\u00ean, h\u00e3y c\u00e2n nh\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u1ee9 kh\u00e1c n\u1eefa, \u0111\u00f3 ch\u00ednh l\u00e0 phim \u1ea3nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng b\u1ed9 phim \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi Walt Disney. H\u1eb3n nh\u1eefng ai \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c v\u00e0i s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng n\u00e0y \u0111\u1ec1u ph\u1ea3i \u0111\u1ed3ng \u00fd v\u1edbi t\u00f4i r\u1eb1ng: kh\u00f4ng nh\u1eefng kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c xem m\u00e0 c\u00f2n “\u0111\u01b0\u1ee3c tham gia” r\u1ea5t s\u00e2u v\u00e0o n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 nh\u1eefng \u0111\u1ea1o di\u1ec5n t\u00e0i ba mu\u1ed1n truy\u1ec1n t\u1ea3i n\u1eefa.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u00e0i h\u1ecdc v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 m\u00e0 Disney “d\u1ea1y” cho ch\u00fang ta v\u1ec1 c\u00e1ch khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng m\u1edf h\u1ea7u bao c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c nh\u1eefng b\u1ed9 phim v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn \u1ea5y.<\/p>\n

1. Disney “b\u00e1n” s\u1ef1 vui v\u1ebb<\/h2>\n

Kh\u00f4ng c\u00f3 g\u00ec b\u00ed \u1ea9n khi t\u1ea1i sao nh\u1eefng b\u1ed9 phim c\u1ee7a Disney l\u1ea1i hay \u0111\u1ebfn v\u1eady, ch\u00fang l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi khi\u1ebfn con ng\u01b0\u1eddi lu\u00f4n c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng v\u00e0 khi k\u1ec3 \u0111\u1ebfn c\u00e1ch th\u1ee9c l\u00e0m marketing cho nh\u1eefng s\u1ea3n ph\u1ea9m \u1ea5y, Disney c\u0169ng th\u1ef1c hi\u1ec7n r\u1ea5t ho\u00e0n h\u1ea3o. G\u1ea7n nh\u01b0 m\u1ed7i l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, ng\u01b0\u1eddi d\u00f9ng lu\u00f4n h\u00e0i l\u00f2ng v\u00e0 ch\u00ednh v\u00ec h\u00e0i l\u00f2ng, h\u1ecd c\u00e0ng c\u1ea3m th\u1ea5y y\u00eau m\u1ebfn Disney nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

\"Disney\"<\/p>\n

Nh\u1eefng “g\u00e3” kh\u1ed5ng l\u1ed3 v\u1ec1 qu\u1ea3ng c\u00e1o lu\u00f4n hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c c\u00e2u chuy\u1ec7n v\u00e0 trong nhi\u1ec1u n\u0103m, h\u1ecd li\u00ean t\u1ee5c t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh ti\u1ebfp th\u1ecb d\u1ec5 nh\u1edb th\u00f4ng qua t\u00ednh gi\u1ea3i tr\u00ed c\u1ee7a ch\u00fang. Disney l\u00e0 m\u1ed9t c\u00f4ng ty gi\u1ea3i tr\u00ed. H\u1ecd “b\u00e1n” nh\u1eefng c\u00e2u chuy\u1ec7n, si\u00eau anh h\u00f9ng, phim h\u00e0nh \u0111\u1ed9ng, bi k\u1ecbch hay nh\u1eefng nh\u00e2n v\u1eadt c\u1ed5 t\u00edch.<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00e1ng bu\u1ed3n l\u00e0 kh\u00f4ng nhi\u1ec1u c\u00f4ng ty bi\u1ebft v\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y. Nhi\u1ec1u qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd kh\u00e1 bu\u1ed3n ch\u00e1n, t\u00ednh gi\u1ea3i tr\u00ed r\u1ea5t \u00edt, thi\u1ebfu s\u1eafc m\u00e0u c\u00e1 t\u00ednh v\u00e0 ch\u00ednh \u0111i\u1ec1u n\u00e0y, khi\u1ebfn s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Trong khi \u0111\u00f3, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft l\u00e0m kh\u00e1n gi\u1ea3 ch\u1ec9 m\u1edbi xem qu\u1ea3ng c\u00e1o th\u00f4i c\u0169ng \u0111\u00e3 th\u1ea5y vui tr\u1edf th\u00e0nh nh\u1eefng ngo\u1ea1i l\u1ec7.<\/p>\n

2. Nh\u1eefng k\u00fd \u1ee9c s\u1ed1ng m\u00e3i<\/h2>\n

Disney tuy\u1ec7t v\u1eddi v\u00ec nh\u1eefng b\u1ed9 phim c\u1ee7a h\u00e3ng khi\u1ebfn ch\u00fang ta ngh\u0129 v\u1ec1 b\u1ea3n th\u00e2n \u1edf m\u1ed9t g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3. Hay n\u00f3i \u0111\u00fang h\u01a1n, m\u1ed7i bom t\u1ea5n \u0111\u1ec1u c\u00f3 \u00edt nh\u1ea5t m\u1ed9t nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c kh\u1eafc m\u00e3i trong k\u00fd \u1ee9c c\u1ee7a ch\u00fang ta. \u0110i\u1ec3n h\u00ecnh l\u00e0 sau bao nhi\u00eau n\u0103m, ch\u00fa chu\u1ed9t Mickey v\u1eabn c\u00f2n l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, m\u1ed9t minh ch\u1ee9ng h\u00f9ng h\u1ed3n v\u1ec1 nh\u1eefng g\u00ec m\u00e0 Disney \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c ch\u1ec9 v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh.<\/p>\n

S\u1ef1 th\u1eadt th\u00ec \u00fd t\u01b0\u1edfng s\u1eed d\u1ee5ng c\u00e1c mascot (nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00f4ng ty, m\u1ed9t nh\u00e0 h\u00e0ng, c\u1eeda h\u00e0ng hay qu\u00e1n \u0103n…, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1eb7t c\u01b0\u1eddi hay con v\u1eadt…) th\u1ec3 thao \u0111\u01b0\u1ee3c vay m\u01b0\u1ee3n tr\u1ef1c ti\u1ebfp t\u1eeb Disney \u2013 xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 li\u00ean quan \u1edf g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng c\u1ee7a Disney v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n

3. \u0110\u1ed3ng l\u00f2ng v\u00ec m\u1ed9t m\u1ee5c ti\u00eau chung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng<\/h2>\n

T\u1ea1i c\u00e1c c\u00f4ng vi\u00ean ch\u1ee7 \u0111\u1ec1 c\u1ee7a Disney, kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1ch, c\u00f4ng vi\u1ec7c l\u00e0 “vai di\u1ec5n”, nh\u00e2n vi\u00ean l\u00e0 “di\u1ec5n vi\u00ean” v\u00e0 m\u1ecdi th\u1ee9 h\u1ecd l\u00e0m \u0111\u1ec1u \u0111\u00f3ng nh\u1eefng vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\"Disney\"<\/p>\n

\u00a0<\/div>\n

T\u1ea1i Disney Studios v\u00e0 Pixar, m\u1ecdi ng\u01b0\u1eddi c\u00f9ng l\u00e0m vi\u1ec7c c\u1eadt l\u1ef1c \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng b\u1ed9 phim l\u00e0m say m\u00ea, chinh ph\u1ee5c v\u00e0 “th\u00f4i mi\u00ean” kh\u00e1n gi\u1ea3. \u0110\u00e2y c\u00f3 v\u1ebb l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 k\u1ef3 di\u1ec7u nh\u01b0ng qu\u1ea3 th\u1eadt, s\u1ef1 th\u1ed1ng nh\u1ea5t trong t\u1eebng h\u00e0nh \u0111\u1ed9ng \u0111\u00e3 t\u1ea1o n\u00ean th\u00e0nh qu\u1ea3 \u0111\u00f3. M\u1ecdi ng\u01b0\u1eddi n\u00f3i c\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef, m\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t vai tr\u00f2.<\/p>\n

Disney v\u1eabn s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p “top-down” (ph\u00e2n t\u00edch hay suy di\u1ec5n) \u0111\u1ec3 mang l\u1ea1i cho \u0111\u1ed9i ng\u0169 s\u1ef1 t\u1ef1 do g\u1ea7n nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n. H\u1ecd c\u00f9ng nhau m\u1ea1o hi\u1ec3m v\u00e0 s\u1ea3n sinh ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u00e0 \u0111\u00f4i khi \u0111i ng\u01b0\u1ee3c d\u00f2ng ch\u1ea3y v\u1ed1n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn.<\/p>\n

Marketing c\u1ea7n h\u1ed9i nh\u1eadp v\u1edbi m\u1ecdi ch\u1ee9c n\u0103ng \u2013 b\u1ed9 ph\u1eadn kh\u00e1c c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, t\u1ea1i h\u1ea7u h\u1ebft doanh nghi\u1ec7p, ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng \u2013 b\u1ed9 ph\u1eadn ri\u00eang l\u1ebb.<\/p>\n

4. Phim Disney vui nh\u1ed9n<\/h2>\n

Trong ni\u1ec1m vui, lu\u00f4n t\u1ed3n t\u1ea1i gi\u00e1 tr\u1ecb. Phim Disney \u0111\u01b0a b\u1ea1n \u0111\u1ebfn v\u1edbi nh\u1eefng th\u1ebf gi\u1edbi kh\u00e1c, d\u00e0nh cho b\u1ea1n m\u1ed9t “li\u1ec1u thu\u1ed1c” kh\u00f4ng c\u00f3 th\u1ef1c gi\u1eefa cu\u1ed9c \u0111\u1eddi th\u1ef1c v\u00e0 khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o b\u01b0\u1edbc ra kh\u1ecfi \u0111\u00f3. Nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0y bi\u1ebft c\u00e1ch khai th\u00e1c nhi\u1ec1u th\u1ec3 lo\u1ea1i, t\u1eeb h\u00e0nh \u0111\u1ed9ng, bi k\u1ecbch, c\u1ea3m x\u00fac, ho\u1ea1t h\u00ecnh cho \u0111\u1ebfn hi\u1ec7u \u1ee9ng \u00e2m thanh, k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n 3D \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem “nh\u1eadp cu\u1ed9c”.<\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c anh h\u00f9ng v\u00e0 nh\u1eefng k\u1ebb x\u1ea5u, c\u1ee7a c\u00e1i t\u1ed1t ch\u1ed1ng l\u1ea1i c\u00e1i \u00e1c, m\u1ee5 ph\u00f9 th\u1ee7y v\u00e0 n\u00e0ng c\u00f4ng ch\u00faa, ng\u01b0\u1eddi gi\u00e0u v\u00e0 ng\u01b0\u1eddi ngh\u00e8o…. C\u00e1c trailer, poster, s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u Disney v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 marketing kh\u00e1c tr\u01b0\u1edbc v\u00e0 sau khi c\u00f4ng chi\u1ebfu phim \u0111\u1ec1u l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n mang t\u00ednh h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ecbch t\u00ednh. H\u1ecd tung ra nh\u1eefng t\u01b0 li\u1ec7u “behind-the-scene” (h\u1eadu tr\u01b0\u1eddng), ph\u1ecfng v\u1ea5n \u0111o\u00e0n l\u00e0m phim… theo ki\u1ec3u “ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o”<\/em> tr\u00ean k\u00eanh YouTube v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh gi\u1ea3i tr\u00ed kh\u00e1c \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

\"Disney\"<\/p>\n

Trong khi \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p l\u00e0m marketing theo c\u00e1ch h\u1ecd l\u00e0m k\u1ebf to\u00e1n. Chu\u1ea9n m\u1ef1c m\u1ed9t c\u00e1ch c\u1ee9ng nh\u1eafc. Kh\u00f4ng tr\u00e1i tim, kh\u00f4ng linh h\u1ed3n, kh\u00f4ng k\u1ebft n\u1ed1i.<\/p>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ef1 do mang l\u1ea1i “s\u1ef1 vui v\u1ebb”, nh\u01b0ng lu\u00f4n c\u00f3 c\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch marketing c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao \u2013 s\u1eed d\u1ee5ng c\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 l\u00e0m cho marketing n\u1ed5i b\u1eadt. Kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 bu\u1ed9c m\u1ed9t doanh nghi\u1ec7p tr\u1edf n\u00ean nh\u00e0m ch\u00e1n, ngo\u1ea1i tr\u1eeb s\u1ef1 thi\u1ebfu t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n

\u00a0<\/div>\n

5. Disney \u01b0u ti\u00ean s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng<\/h2>\n

Th\u1eadm ch\u00ed nh\u1eefng l\u0129nh v\u1ef1c kh\u00f4n khan nh\u1ea5t v\u1eabn c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u1ec3 n\u1ed9i dung marketing v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n. H\u00e3y vi\u1ebft nh\u01b0 b\u1ea1n n\u00f3i! H\u00e3y \u0111\u1eb7c bi\u1ec7t! H\u00e3y \u0111\u1ec3 s\u1ef1 h\u00e0i h\u01b0\u1edbc l\u00ean ti\u1ebfng! H\u00e3y k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n sao cho khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i t\u01b0\u1edfng t\u01b0\u1ee3ng!<\/p>\n

N\u1ebfu n\u00f3i r\u1eb1ng “b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1ed1n kh\u00f4 khan”<\/em> th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t l\u1eddi ng\u1ee5y bi\u1ec7n. V\u00ec m\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i. Chu\u1ed9t Mickey tai to c\u00f3 th\u1ec3 c\u0169ng \u0111\u00e3 nh\u00e0m ch\u00e1n. Nh\u01b0ng nh\u00e2n v\u1eadt n\u00e0y, qu\u1ea3 th\u1ef1c, kh\u00f4ng ch\u00e1n ch\u00fat n\u00e0o sau ng\u1ea7n \u1ea5y n\u0103m th\u00e1ng. \u0110\u01a1n gi\u1ea3n l\u00e0 Disney kh\u00f4ng bi\u1ebft t\u1eeb “ch\u00e1n”. iPhone c\u1ee7a Apple c\u0169ng v\u1eady. Th\u1eadm ch\u00ed nhi\u1ec1u th\u1eadp ni\u00ean sau, ch\u00fang ta v\u1eabn y\u00eau Disney v\u00ec ch\u00fang ta y\u00eau s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Benjamin Franklin t\u1eebng n\u00f3i r\u1eb1ng: “K\u1ec3 t\u00f4i nghe v\u00e0 t\u00f4i s\u1ebd qu\u00ean. D\u1ea1y t\u00f4i v\u00e0 t\u00f4i s\u1ebd nh\u1edb. \u0110\u1ec3 t\u00f4i tham gia c\u00f9ng v\u00e0 t\u00f4i s\u1ebd h\u1ecdc h\u1ecfi”.<\/em> Ch\u1eafc ch\u1eafn, nh\u1eefng l\u1eddi n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41122"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41122"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41122\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}