{"id":41128,"date":"2023-12-10T02:30:46","date_gmt":"2023-12-10T02:30:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nha-san-xuat-nguoi-dung-khach-hang-ho-la-ai.html"},"modified":"2023-12-13T04:59:47","modified_gmt":"2023-12-13T04:59:47","slug":"nha-san-xuat-nguoi-dung-khach-hang-ho-la-ai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nha-san-xuat-nguoi-dung-khach-hang-ho-la-ai.html","title":{"rendered":"Nh\u00e0 s\u1ea3n xu\u1ea5t – Ng\u01b0\u1eddi d\u00f9ng – Kh\u00e1ch h\u00e0ng – h\u1ecd l\u00e0 ai?"},"content":{"rendered":"
\n

Ch\u00fang ta \u0111ang \u0111i t\u1eeb m\u1ed9t th\u1ebf gi\u1edbi tuy\u1ebfn t\u00ednh 1 chi\u1ec1u, kinh doanh c\u00f4ng nghi\u1ec7p sang m\u1ed9t th\u1ebf gi\u1edbi c\u1ee7a nh\u1eefng n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i. C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng ng\u1eebng b\u1ecb x\u00e2u x\u00e9 b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Android, AirBnb, Uber, Coursera, Wikipedia, YouTube v\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1 l\u00e0 minh ch\u1ee9ng cho s\u1ef1 th\u1eadt r\u1eb1ng c\u00e1ch kinh doanh gi\u1edd \u0111\u00e3 thay \u0111\u1ed5i. D\u00f9 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c r\u1ed9ng r\u00e3i, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c n\u1ec1n t\u1ea3ng l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c. K\u1ebft qu\u1ea3 l\u00e0 nhi\u1ec1u startup c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng 1 n\u1ec1n t\u1ea3ng ph\u1ea3i k\u1ebft th\u00fac trong th\u1ea5t b\u1ea1i.<\/p>\n

Trang Platformed \u0111\u00e3 \u0111\u01b0a ra 1 chu\u1ed7i b\u00e0i mang t\u00ean Platform Thinking Series nh\u1eb1m tr\u1ea3 l\u1eddi 3 c\u00e2u h\u1ecfi:<\/p>\n

C\u00e1c b\u00e0i vi\u1ebft trong chu\u1ed7i b\u00e0i n\u00e0y s\u1ebd cung c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ai mu\u1ed1n kh\u1edfi nghi\u1ec7p kinh doanh, 1 c\u00e1i nh\u00ecn \u0111\u00fang \u0111\u1eafn v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng<\/strong>. Qu\u1ea3n tr\u1ecb m\u1ea1ng s\u1ebd d\u1ea7n d\u1ea7n gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n nh\u1eefng b\u00e0i vi\u1ebft b\u1ed5 \u00edch trong chu\u1ed7i b\u00e0i c\u1ef1c k\u00ec c\u00f3 gi\u00e1 tr\u1ecb n\u00e0y. B\u00e0i vi\u1ebft h\u00f4m nay s\u1ebd l\u00e0 “ph\u00e1t s\u00fang” \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n

N\u1ebfu \u0111\u00e3 loanh quanh \u0111\u1ee7 l\u00e2u tr\u00ean Internet trong th\u1ebf gi\u1edbi startup th\u00ec c\u00f3 l\u1ebd b\u1ea1n s\u1ebd \u00edt nh\u1ea5t 1 l\u1ea7n b\u1eaft g\u1eb7p cu\u1ed9c tranh lu\u1eadn v\u1ec1 ng\u01b0\u1eddi d\u00f9ng – kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng l\u00e0 ai? Kh\u00e1ch h\u00e0ng l\u00e0 ai? Ch\u00fang ta n\u00ean t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/strong> B\u00e0i vi\u1ebft \u0111\u1ea7u ti\u00ean trong chu\u1ed7i b\u00e0i Platform Thinking s\u1ebd n\u00f3i v\u1ec1 cu\u1ed9c tranh lu\u1eadn n\u00e0y – v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i t\u00e1c \u0111\u1ed9ng t\u1edbi c\u00e1ch ch\u00fang ta ngh\u0129 v\u1ec1 vi\u1ec7c thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh kinh doanh tr\u00ean Internet. N\u1ebfu nh\u00ecn qua l\u0103ng k\u00ednh c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u1ec1n t\u1ea3ng, ch\u00fang ta s\u1ebd kh\u00f4ng c\u00f2n tranh lu\u1eadn v\u1ec1 ng\u01b0\u1eddi d\u00f9ng – kh\u00e1ch h\u00e0ng m\u00e0 s\u1ebd thay th\u1ebf n\u00f3 v\u1edbi 1 c\u00e1ch nh\u00ecn c\u01a1 b\u1ea3n h\u01a1n v\u1ec1 ch\u1ee9c n\u0103ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

: Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh ch\u1ec9 trong 2 ph\u00fat – Business Model Canvas<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean Internet \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 1 n\u1ec1n t\u1ea3ng, trong \u0111\u00f3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/strong> V\u00ed d\u1ee5 nh\u01b0 YouTube l\u00e0 n\u1ec1n t\u1ea3ng trong \u0111\u00f3 ng\u01b0\u1eddi t\u1ea3i video t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 ng\u01b0\u1eddi xem s\u1eed d\u1ee5ng gi\u00e1 tr\u1ecb \u0111\u00f3. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn nh\u01b0 v\u1eady, ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u0111i s\u00e2u h\u01a1n v\u00e0o v\u1ea5n \u0111\u1ec1.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng (User) l\u00e0 ai?<\/h2>\n

N\u00f3i 1 c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec ng\u01b0\u1eddi d\u00f9ng l\u00e0 b\u1ea5t k\u00ec ai s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. N\u1ebfu \u0111\u1ecbnh ngh\u0129a \u0111\u00f3 ch\u01b0a gi\u00fap \u0111\u01b0\u1ee3c g\u00ec nhi\u1ec1u th\u00ec h\u00e3y chia nh\u1ecf n\u00f3 ra 1 ch\u00fat. M\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00f3ng 2 vai tr\u00f2:<\/p>\n

<\/p>\n

C\u1ea7n ph\u1ea3i l\u01b0u \u00fd r\u1eb1ng \u0111\u00e2y l\u00e0 c\u00e1c vai tr\u00f2 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng (user segment)<\/strong>. N\u1ebfu b\u1ea1n ngh\u0129 t\u1edbi eBay, ng\u01b0\u1eddi l\u1edbn l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi mua l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ngh\u0129a l\u00e0 ch\u00fang ta c\u00f3 2 ph\u00e2n kh\u00fac t\u00e1ch bi\u1ec7t. Th\u1ebf nh\u01b0ng v\u1edbi Twitter, m\u1ed7i l\u1ea7n \u0111\u0103ng 1 d\u00f2ng tweet th\u00ec b\u1ea1n \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u1ecdc c\u00e1c d\u00f2ng tweet tr\u00ean trang c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n l\u1ea1i tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u00a0<\/div>\n

Ph\u00e2n chia “ng\u01b0\u1eddi d\u00f9ng” th\u00e0nh 2 vai tr\u00f2 gi\u00fap ch\u00fang ta hi\u1ec3u ch\u00ednh x\u00e1c \u0111\u1ed9ng c\u01a1 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/strong>. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap ch\u00fang ta thi\u1ebft k\u1ebf c\u00f4ng c\u1ee5 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 thay v\u00ec ch\u1ec9 d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng t\u00ednh n\u0103ng cho tr\u01b0\u1edbc. H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 nhi\u1ec1u h\u01a1n 1 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5<\/strong>. V\u00ed d\u1ee5 nh\u01b0 tr\u00ean LinkedIn, ng\u01b0\u1eddi t\u00ecm vi\u1ec7c l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5 th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i, b\u00ean tuy\u1ec3n d\u1ee5ng l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c th\u00f4ng b\u00e1o t\u00ecm vi\u1ec7c v\u00e0 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng li\u00ean quan.<\/p>\n

\u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho cu\u1ed9c tranh lu\u1eadn 1 b\u00ean th\u1ee9 3…<\/p>\n

Kh\u00e1ch h\u00e0ng (Customer) l\u00e0 ai?<\/h2>\n

Trong th\u1ebf gi\u1edbi offline, kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n.<\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n trong ph\u01b0\u01a1ng tr\u00ecnh cung – c\u1ea7u. Ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i duy nh\u1ea5t cho kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n cho doanh nghi\u1ec7p.<\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

<\/p>\n

Ph\u1ea3i nh\u1eafc l\u1ea1i 1 l\u1ea7n n\u1eefa l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau<\/strong>. Tr\u00ean LinkedIn, ch\u00fang ta c\u00f3 ng\u01b0\u1eddi d\u00f9ng (v\u1eeba \u0111\u00f3ng vai tr\u00f2 ng\u01b0\u1eddi ti\u00eau th\u1ee5, v\u1eeba l\u00e0 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t) \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n

T\u00f3m t\u1eaft c\u00e1c kh\u00e1i ni\u1ec7m quan tr\u1ecdng<\/h2>\n


Kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1eafc \u0111\u00e3 l\u00e0 1<\/span><\/p>\n

\u00a0<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m tr\u00ean:<\/h3>\n

Zappos<\/strong><\/p>\n

AirBnB<\/strong><\/p>\n

Yelp<\/strong><\/p>\n

New York Times<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta \u0111ang \u0111i t\u1eeb m\u1ed9t th\u1ebf gi\u1edbi tuy\u1ebfn t\u00ednh 1 chi\u1ec1u, kinh doanh c\u00f4ng nghi\u1ec7p sang m\u1ed9t th\u1ebf gi\u1edbi c\u1ee7a nh\u1eefng n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i. C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng ng\u1eebng b\u1ecb x\u00e2u x\u00e9 b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Android, AirBnb, Uber, Coursera, Wikipedia, YouTube v\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1 l\u00e0 minh ch\u1ee9ng cho s\u1ef1 th\u1eadt r\u1eb1ng c\u00e1ch kinh doanh gi\u1edd \u0111\u00e3 thay \u0111\u1ed5i. D\u00f9 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c r\u1ed9ng r\u00e3i, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c n\u1ec1n t\u1ea3ng l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c. K\u1ebft qu\u1ea3 l\u00e0 nhi\u1ec1u startup c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng 1 n\u1ec1n t\u1ea3ng ph\u1ea3i k\u1ebft th\u00fac trong th\u1ea5t b\u1ea1i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41128"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41128"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41128\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}