{"id":41156,"date":"2023-12-10T02:31:53","date_gmt":"2023-12-10T02:31:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muon-quang-cao-thu-hut-nguoi-dung-hay-su-dung-5-thu-thuat-tam-ly-nay.html"},"modified":"2023-12-13T04:55:18","modified_gmt":"2023-12-13T04:55:18","slug":"muon-quang-cao-thu-hut-nguoi-dung-hay-su-dung-5-thu-thuat-tam-ly-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muon-quang-cao-thu-hut-nguoi-dung-hay-su-dung-5-thu-thuat-tam-ly-nay.html","title":{"rendered":"Mu\u1ed1n qu\u1ea3ng c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, h\u00e3y s\u1eed d\u1ee5ng 5 \u201cth\u1ee7 thu\u1eadt t\u00e2m l\u00fd\u201d n\u00e0y"},"content":{"rendered":"
\n

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng c\u0169ng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh g\u1eafn li\u1ec1n v\u1edbi n\u1ee5 c\u01b0\u1eddi, h\u1ea1nh ph\u00fac, \u0111i\u1ec1u t\u00edch c\u1ef1c hay c\u00e1c “nam th\u1ea7n, m\u1ef9 n\u1eef” s\u1edf h\u1eefu khu\u00f4n m\u1eb7t \u0111\u1eb9p, \u0111\u00f4i m\u1eaft h\u00fat h\u1ed3n v\u00e0 gia t\u00e0i k\u1ebfch s\u00f9. N\u1ebfu li\u00ean t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y th\u00ec b\u1ea1n \u0111\u00e3 v\u00f4 t\u00ecnh t\u1ef1 \u0111\u00e1nh m\u1ea5t h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n

C\u00e1c chuy\u00ean gia qu\u1ea3ng c\u00e1o nhi\u1ec1u kinh nghi\u1ec7m \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng b\u1eadc th\u1ea7y c\u1ee7a t\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng. H\u1ecd lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 \u00fd t\u01b0\u1edfng xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0 t\u00e2m l\u00fd h\u1ecdc, th\u1ea7n kinh h\u1ecdc v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 tuy\u1ec7t chi\u00eau kh\u00f4ng-ph\u1ea3i-ai-c\u0169ng bi\u1ebft m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 “quy\u1ebfn r\u0169” s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u00edch th\u00edch h\u1ecd mua h\u00e0ng, theo chia s\u1ebb c\u1ee7a Walter Chen \u2013 nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u1ee7a iDoneThis \u2013 m\u1ed9t c\u00f4ng ty chuy\u00ean cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

1. T\u00e1c \u0111\u1ed9ng v\u00e0o c\u00e1c t\u1ebf b\u00e0o th\u1ea7n kinh g\u01b0\u01a1ng (mirror neurons)<\/h2>\n

\"Qu\u1ea3ng<\/p>\n

T\u1ebf b\u00e0o th\u1ea7n kinh g\u01b0\u01a1ng l\u00e0 nh\u1eefng t\u1ebf b\u00e0o n\u1eb1m trong n\u00e3o b\u1ed9, \u0111\u00f3ng vai tr\u00f2 k\u00edch th\u00edch con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng theo nh\u1eefng \u0111\u1ed9ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c khi h\u1ecd nh\u00ecn th\u1ea5y nh\u1eefng \u0111\u1ed9ng t\u00e1c \u1ea5y. Ch\u1eb3ng h\u1ea1n, khi nh\u00ecn m\u1ed9t ng\u01b0\u1eddi kh\u00e1c c\u01b0\u1eddi, trong \u0111\u1ea7u b\u1ea1n c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 t\u1ebf b\u00e0o neuron “c\u01b0\u1eddi” theo (ngh\u0129a l\u00e0 nh\u1eefng t\u1ebf b\u00e0o ph\u1ee5 tr\u00e1ch \u0111\u1ed9ng t\u00e1c c\u01b0\u1eddi \u0111\u01b0\u1ee3c ho\u1ea1t h\u00f3a, “c\u01b0\u1eddi trong b\u1ee5ng” hay “c\u01b0\u1eddi th\u1ea7m” nh\u01b0 c\u00e1ch ch\u00fang ta v\u1eabn g\u1ecdi, tuy tr\u00ean khu\u00f4n m\u1eb7t, ta kh\u00f4ng c\u01b0\u1eddi th\u1eadt). Hay l\u00fac nh\u00ecn ng\u01b0\u1eddi kh\u00e1c kh\u00f3c, nh\u0103n nh\u00f3, m\u1ebfu m\u00e1o, trong \u0111\u1ea7u ch\u00fang ta c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 t\u1ebf b\u00e0o “l\u00e0m theo” nh\u01b0 v\u1eady, m\u1eb7c d\u00f9 khu\u00f4n m\u1eb7t kh\u00f4ng h\u1ec1 bi\u1ec3u l\u1ed9 c\u1ea3m x\u00fac. Th\u00eam m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 khi nh\u00ecn m\u1ed9t ng\u01b0\u1eddi \u0111ang tung m\u1ed9t qu\u1ea3 b\u00f3ng, b\u1ea1n c\u0169ng c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n l\u00e0m theo v\u00e0 l\u00fac n\u00e0y, c\u00f3 th\u1ec3 trong \u0111\u1ea7u b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u m\u01b0\u1eddng t\u01b0\u1ee3ng ra vi\u1ec7c m\u00ecnh \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u00f3.<\/p>\n

V\u1eady c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u1ee9ng d\u1ee5ng l\u00fd thuy\u1ebft n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c nh\u00e2n v\u1eadt v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh trong c\u00e1c qu\u1ea3ng c\u00e1o, h\u1ecd c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n b\u1eaft ch\u01b0\u1edbc theo nh\u1eefng nh\u00e2n v\u1eadt n\u00e0y m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c v\u00e0 do \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng s\u1ebd mu\u1ed1n mua s\u1ea3n ph\u1ea9m.<\/p>\n

2. Khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo l\u1eafng v\u1ec1 nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd ch\u01b0a bi\u1ebft<\/h2>\n

Con ng\u01b0\u1eddi l\u00e0 sinh v\u1eadt c\u00f3 b\u1ea3n t\u00ednh hi\u1ebfu k\u1ef3, t\u00f2 m\u00f2. Ch\u00fang ta kh\u00f4ng ng\u1eebng mu\u1ed1n kh\u00e1m ph\u00e1, h\u1ecdc h\u1ecfi v\u00e0 t\u00ecm hi\u1ec3u c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t v\u1ec1 th\u1ebf gi\u1edbi xung quanh. Khi ch\u01b0a bi\u1ebft m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, ch\u00fang ta c\u1ea3m th\u1ea5y b\u1ecb th\u00f4i th\u00fac ph\u1ea3i t\u00ecm m\u1ecdi th\u1ee9 li\u00ean quan cho \u0111\u1ebfn khi th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5.<\/p>\n

\"Qu\u1ea3ng<\/p>\n

\u00a0<\/div>\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng “chi\u00eau th\u1ee9c t\u00e2m l\u00fd” n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? \u0110\u01a1n gi\u1ea3n l\u00e0 h\u1ecd s\u1ebd thi\u1ebft k\u1ebf c\u00e1c qu\u1ea3ng c\u00e1o b\u00ed \u1ea9n m\u1ed9t ch\u00fat v\u1edbi r\u1ea5t \u00edt th\u00f4ng tin ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef, h\u00ecnh \u1ea3nh b\u1ecb thi\u1ebfu m\u1ed9t ph\u1ea7n n\u1ed9i dung n\u00e0o \u0111\u00f3 v\u00e0 bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n th\u00ec ph\u1ea3i nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. Khi c\u00f3 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u00edch th\u00edch tr\u00ed t\u00f2 m\u00f2 c\u1ed1 h\u1eefu c\u1ee7a ch\u00ednh kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/p>\n

Tuy nhi\u00ean, Walter Chen khuy\u00ean c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng n\u00ean b\u1eaft kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u1edd \u0111\u1ee3i l\u00e2u m\u00e0 c\u1ea7n gi\u00fap h\u1ecd s\u1edbm gi\u1ea3i t\u1ecfa s\u1ef1 t\u00f2 m\u00f2. N\u1ebfu kh\u00f4ng, h\u1ecd s\u1ebd m\u1ea5t ki\u00ean nh\u1eabn v\u00e0 r\u1eddi b\u1ecf b\u1ea1n.<\/p>\n

3. V\u1eadn d\u1ee5ng quy t\u1eafc b\u00e0n tay ph\u1ea3i<\/h2>\n

\u0110a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u thu\u1eadn tay ph\u1ea3i. \u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi m\u1ed9t s\u1ef1 th\u1eadt r\u1ea5t hi\u1ec3n nhi\u00ean l\u00e0 nh\u1eefng g\u00ec \u1edf b\u00ean ph\u1ea3i th\u00ec th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00fang ta ch\u00fa \u00fd tr\u01b0\u1edbc ti\u00ean. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u01b0\u1eddng tr\u01b0ng b\u00e0y c\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u1eaft ti\u1ec1n \u1edf b\u00ean tay ph\u1ea3i c\u1ee7a c\u1eeda h\u00e0ng t\u00ednh t\u1eeb c\u1eeda ra v\u00e0o ch\u00ednh h\u01b0\u1edbng v\u00f4 trong c\u1eeda h\u00e0ng, c\u00f2n c\u00e1c m\u1eb7t h\u00e0ng \u00edt ph\u1ed5 bi\u1ebfn ho\u1eb7c \u0111ang gi\u1ea3m gi\u00e1 th\u00ec \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y b\u00ean tr\u00e1i.<\/p>\n

\"Qu\u1ea3ng<\/p>\n

Google v\u00e0 Facebook c\u0169ng \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0o c\u1ed9t b\u00ean ph\u1ea3i c\u1ee7a m\u00e0n h\u00ecnh v\u00ec nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed n\u00e0y c\u00f3 khuynh h\u01b0\u1edbng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c l\u00e0 c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n so v\u1edbi \u0111\u1ec3 \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c.<\/p>\n

4. Nguy\u00ean t\u1eafc l\u00e0m tr\u00f2n gi\u00e1<\/h2>\n

T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn “th\u1ee7 thu\u1eadt” n\u00e0y c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb: n\u1ebfu \u0111\u01b0\u1ee3c y\u1ebft gi\u00e1 9,99 USD th\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c b\u00e1n ch\u1ea1y h\u01a1n so v\u1edbi khi n\u00f3 \u0111\u01b0\u1ee3c y\u1ebft gi\u00e1 10 USD v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng gi\u00e1 c\u1ee7a m\u1eb7t h\u00e0ng \u1ea5y ch\u1ec9 h\u01a1n 9 USD m\u1ed9t ch\u00fat. Tuy nhi\u00ean, m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y cho r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 nh\u01b0 th\u1ebf ch\u01b0a ph\u1ea3i l\u00e0 t\u1ed1i \u01b0u.<\/p>\n

\"Qu\u1ea3ng<\/p>\n

\u00a0<\/div>\n

Hai nh\u00e0 nghi\u00ean c\u1ee9u Monica Wadhwa v\u00e0 Kuangjie Zhang \u0111\u00e3 t\u00ecm hi\u1ec3u nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c con s\u1ed1 \u0111\u01b0\u1ee3c l\u00e0m tr\u00f2n v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111i\u1ec1u \u0111\u00f3 l\u00ean quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 cho th\u1ea5y c\u00e1c s\u1ed1 l\u00e0m tr\u00f2n t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean v\u00e0 an to\u00e0n h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n.<\/p>\n

5. T\u0103ng gi\u00e1 b\u00e1n<\/h2>\n

V\u00ec sao m\u1ed9t mi\u1ebfng b\u00e1nh pizza gi\u00e1 8 USD l\u1ea1i ngon h\u01a1n m\u1ed9t mi\u1ebfng b\u00e1nh pizza c\u00f3 gi\u00e1 4 USD? C\u00f3 th\u1ec3 l\u00e0 v\u00ec mi\u1ebfng b\u00e1nh gi\u00e1 8 USD \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn v\u1edbi th\u00e0nh ph\u1ea7n, d\u1ee5ng c\u1ee5 t\u1ed1t h\u01a1n ho\u1eb7c th\u1ee3 l\u00e0m b\u00e1nh c\u00f3 tay ngh\u1ec1 cao h\u01a1n?<\/p>\n

Ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 do s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 gi\u00e1 b\u00e1n v\u00e0 th\u1ef1c t\u1ebf l\u00e0 n\u1ebfu m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c t\u0103ng gi\u00e1 th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c k\u00edch th\u00edch. H\u1ecd s\u1ebd mua nhi\u1ec1u h\u01a1n so v\u1edbi tr\u01b0\u1edbc khi gi\u00e1 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i.<\/p>\n

\u0110\u1ec3 ki\u1ec3m ch\u1ee9ng \u0111i\u1ec1u n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m t\u1ea1i m\u1ed9t nh\u00e0 h\u00e0ng \u00dd. M\u1ed9t s\u1ed1 th\u1ef1c kh\u00e1ch t\u1ea1i \u0111\u00e2y \u0111\u01b0\u1ee3c m\u1eddi d\u00f9ng ti\u1ec7c buffet v\u1edbi hai m\u1ee9c gi\u00e1: 8 USD v\u00e0 4 USD. Sau khi d\u00f9ng b\u1eefa xong, th\u1ef1c kh\u00e1ch \u0111\u01b0\u1ee3c h\u1ecfi h\u1ecd th\u00edch th\u1ef1c \u0111\u01a1n n\u00e0o. K\u1ebft qu\u1ea3 cho th\u1ea5y, nh\u1eefng th\u1ef1c kh\u00e1ch d\u00f9ng buffet gi\u00e1 8 USD c\u00f3 xu h\u01b0\u1edbng th\u1ec3 hi\u1ec7n s\u1ef1 th\u1ecfa m\u00e3n nhi\u1ec1u h\u01a1n nh\u1eefng th\u1ef1c kh\u00e1ch d\u00f9ng buffet gi\u00e1 4 USD, d\u00f9 tr\u00ean th\u1ef1c t\u1ebf hai th\u1ef1c \u0111\u01a1n n\u00e0y c\u00f3 th\u00e0nh ph\u1ea7n ch\u1eb3ng kh\u00e1c g\u00ec nhau c\u1ea3.<\/p>\n

Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1ch tr\u00ean \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb cho n\u00f3 nh\u01b0 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p hay “ch\u1ec9 c\u00f3 duy nh\u1ea5t” v\u00e0 t\u0103ng gi\u00e1 b\u00e1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng c\u0169ng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh g\u1eafn li\u1ec1n v\u1edbi n\u1ee5 c\u01b0\u1eddi, h\u1ea1nh ph\u00fac, \u0111i\u1ec1u t\u00edch c\u1ef1c hay c\u00e1c “nam th\u1ea7n, m\u1ef9 n\u1eef” s\u1edf h\u1eefu khu\u00f4n m\u1eb7t \u0111\u1eb9p, \u0111\u00f4i m\u1eaft h\u00fat h\u1ed3n v\u00e0 gia t\u00e0i k\u1ebfch s\u00f9. N\u1ebfu li\u00ean t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y th\u00ec b\u1ea1n \u0111\u00e3 v\u00f4 t\u00ecnh t\u1ef1 \u0111\u00e1nh m\u1ea5t h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41156"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41156"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41156\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}