{"id":41164,"date":"2023-12-10T02:32:12","date_gmt":"2023-12-10T02:32:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/18-sai-lam-giet-chet-start-up-tu-nguoi-sang-lap-y-combinator-phan-cuoi.html"},"modified":"2023-12-13T04:54:47","modified_gmt":"2023-12-13T04:54:47","slug":"18-sai-lam-giet-chet-start-up-tu-nguoi-sang-lap-y-combinator-phan-cuoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/18-sai-lam-giet-chet-start-up-tu-nguoi-sang-lap-y-combinator-phan-cuoi.html","title":{"rendered":"18 sai l\u1ea7m gi\u1ebft ch\u1ebft start-up t\u1eeb ng\u01b0\u1eddi s\u00e1ng l\u1eadp Y Combinator (ph\u1ea7n cu\u1ed1i)"},"content":{"rendered":"
\n

Ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a lo\u1ea1t b\u00e0i li\u1ec7t k\u00ea c\u00e1c nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a startup mang t\u1edbi 6 nguy\u00ean nh\u00e2n. T\u1ea5t c\u1ea3 18 nguy\u00ean nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong lo\u1ea1t b\u00e0i n\u00e0y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ec3 \u00fd hay nh\u1eadn ra ch\u00fang khi \u0111ang qu\u00e1 ch\u00fa t\u00e2m v\u00e0o c\u00f4ng vi\u1ec7c, v\u00ec th\u1ebf d\u00e0nh th\u1eddi gian duy\u1ec7t l\u1ea1i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 tr\u00e1nh th\u1ea5t b\u1ea1i khi kh\u1edfi nghi\u1ec7p.<\/p>\n

13. G\u1ecdi qu\u00e1 nhi\u1ec1u v\u1ed1n
14. Qu\u1ea3n l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 k\u00e9m
15. Hy sinh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea5y l\u1ee3i nhu\u1eadn (gi\u1ea3 \u0111\u1ecbnh)
16. Kh\u00f4ng s\u1eb5n s\u00e0ng b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c
17. M\u00e2u thu\u1eabn gi\u1eefa nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp
18. C\u1ed1 g\u1eafng n\u1eeda v\u1eddi<\/p>\n

13. G\u1ecdi qu\u00e1 nhi\u1ec1u v\u1ed1n<\/h2>\n

\u00cdt ti\u1ec1n qu\u00e1 hi\u1ec3n nhi\u00ean s\u1ebd gi\u1ebft b\u1ea1n, nh\u01b0ng ch\u1eb3ng nh\u1ebd qu\u00e1 nhi\u1ec1u ti\u1ec1n c\u0169ng v\u1eady hay sao? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 v\u1eeba c\u00f3 v\u1eeba kh\u00f4ng. V\u1ea5n \u0111\u1ec1 kh\u00f4ng h\u1eb3n l\u00e0 ti\u1ec1n m\u00e0 c\u00e1i ch\u00ednh l\u00e0 c\u00e1i g\u00ec \u0111i c\u00f9ng n\u00f3. Nh\u01b0 1 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m (VC) t\u1eebng n\u00f3i v\u1edbi t\u00f4i t\u1ea1i Y Combinator “N\u1ebfu anh l\u1ea5y \u0111\u01b0\u1ee3c v\u00e0i tri\u1ec7u \u0111\u00f4-la t\u1eeb t\u00f4i th\u00ec \u0111\u1ed3ng h\u1ed3 \u0111ang \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u1ea5y<\/strong>“. N\u1ebfu m\u1ed9t VC cung c\u1ea5p v\u1ed1n cho b\u1ea1n th\u00ec h\u1ecd kh\u00f4ng mong b\u1ea1n g\u1eedi ti\u1ec1n v\u00e0o ng\u00e2n h\u00e0ng v\u00e0 v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c nh\u01b0 nh\u1eefng anh ch\u00e0ng s\u1ed1ng b\u1eb1ng m\u00ec g\u00f3i. H\u1ecd mu\u1ed1n ti\u1ec1n ph\u1ea3i l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c. (6)<\/sup> \u00cdt nh\u1ea5t th\u00ec b\u1ea1n c\u0169ng chuy\u1ec3n v\u0103n ph\u00f2ng t\u1edbi n\u01a1i th\u00edch h\u1ee3p h\u01a1n v\u00e0 thu\u00ea nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i kh\u00f4ng kh\u00ed d\u00f9 kh\u00f4ng ho\u00e0n to\u00e0n l\u00e0 theo h\u01b0\u1edbng t\u1ed1t h\u01a1n. Gi\u1edd th\u00ec h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0 nh\u00e2n vi\u00ean ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi s\u00e1ng l\u1eadp. H\u1ecd kh\u00f4ng bu\u1ed9c ph\u1ea3i cam k\u1ebft g\u1eafn b\u00f3, h\u1ecd c\u1ea7n b\u1ea1n n\u00f3i cho h\u1ecd ph\u1ea3i l\u00e0m g\u00ec, h\u1ecd b\u1eaft \u0111\u1ea7u d\u1ef1 ph\u1ea7n v\u00e0o l\u1ed1i s\u1ed1ng v\u0103n ph\u00f2ng. Khi b\u1ea1n g\u1ecdi th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n th\u00ec c\u00f4ng ty c\u1ee7a b\u1ea1n “b\u1eaft \u0111\u1ea7u chuy\u1ec3n ra ngo\u1ea1i \u00f4 v\u00e0 s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u tr\u1ebb nh\u1ecf”.<\/p>\n

C\u00f3 l\u1ebd nguy hi\u1ec3m nh\u1ea5t khi g\u1ecdi \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n l\u00e0 vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng s\u1ebd tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n<\/strong>. Gi\u1ea3 s\u1eed k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u c\u1ee7a b\u1ea1n l\u00e0 b\u00e1n m\u00f3n h\u00e0ng g\u00ec \u0111\u00f3 cho c\u00e1c c\u00f4ng ty. Sau khi c\u00f3 \u0111\u01b0\u1ee3c v\u1ed1n VC th\u00ec b\u1ea1n b\u1eaft \u0111\u1ea7u thu\u00ea \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n nh\u1eadn ra r\u1eb1ng m\u00ecnh n\u00ean b\u00e1n cho kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n thay v\u00ec doanh nghi\u1ec7p? \u0110\u00f3 l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng ho\u00e0n to\u00e0n kh\u00e1c. Th\u1ef1c t\u1ebf th\u00ec \u0111i\u1ec1u x\u1ea3y ra sau \u0111\u00f3 l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 nh\u1eadn ra \u0111i\u1ec1u n\u00f3i tr\u00ean. B\u1edfi c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi th\u00ec kh\u1ea3 n\u0103ng b\u1ea1n \u0111i m\u00e3i theo 1 h\u01b0\u1edbng c\u00e0ng cao.<\/p>\n

: 12 b\u01b0\u1edbc \u0111\u1ec3 pivot start-up<\/p>\n

M\u1ed9t tr\u1edf ng\u1ea1i kh\u00e1c khi d\u00f9ng ngu\u1ed3n v\u1ed1n l\u1edbn l\u00e0 th\u1eddi gian g\u1ecdi v\u1ed1n l\u1ea1i t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi m\u1ee9c v\u1ed1n<\/strong>. Khi m\u1ee9c v\u1ed1n l\u00ean t\u1edbi h\u00e0ng tri\u1ec7u \u0111\u00f4-la th\u00ec c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng ph\u1ea3i r\u1ea5t th\u1eadn tr\u1ecdng. (7)<\/sup> VC \u00edt khi ch\u1ec9 n\u00f3i “c\u00f3” ho\u1eb7c “kh\u00f4ng” m\u00e0 s\u1ebd l\u00f4i b\u1ea1n v\u00e0o nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn d\u01b0\u1eddng nh\u01b0 k\u00e9o d\u00e0i v\u00f4 t\u1eadn. G\u1ecdi v\u1ed1n l\u00e0 vi\u1ec7c t\u1ed1n nhi\u1ec1u th\u1eddi gian, nhi\u1ec1u khi c\u00f2n h\u01a1n c\u1ea3 b\u1ea3n th\u00e2n c\u00e1c c\u00f4ng vi\u1ec7c trong startup. Ch\u1eafc ch\u1eafn b\u1ea1n c\u0169ng kh\u00f4ng mu\u1ed1n d\u00e0nh h\u1ebft th\u1eddi gian cho nh\u00e0 \u0111\u1ea7u t\u01b0 trong khi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n l\u1ea1i \u0111ang d\u00e0nh th\u1eddi gian x\u00e2y d\u1ef1ng startup c\u1ee7a h\u1ecd<\/strong>.<\/p>\n

<\/p>\n

Ch\u00fang t\u00f4i khuy\u00ean c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp \u0111ang t\u00ecm ki\u1ebfm ti\u1ec1n t\u1eeb VC n\u00ean ch\u1ea5p nh\u1eadn m\u1ee9c v\u1eeba ph\u1ea3i \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c<\/strong>. N\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c v\u1ed1n t\u1eeb 1 n\u01a1i c\u00f3 ti\u1ebfng v\u1edbi m\u1ee9c ti\u1ec1n ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, c\u00e1c \u0111i\u1ec1u kho\u1ea3n kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n th\u00ec h\u00e3y ch\u1ea5p nh\u1eadn v\u00e0 b\u1eaft \u0111\u1ea7u g\u00e2y d\u1ef1ng c\u00f4ng ty c\u1ee7a m\u00ecnh. (8)<\/sup> Ai quan t\u00e2m n\u1ebfu b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ee9c v\u1ed1n nhi\u1ec1u h\u01a1n 30% \u1edf \u0111\u00e2u \u0111\u00f3 kh\u00e1c? Startup l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c \u0103n c\u1ea3 ng\u00e3 v\u1ec1 kh\u00f4ng. K\u00ec k\u00e8o m\u1eb7c c\u1ea3 hay t\u00ecm ki\u1ebfm gi\u1eefa c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0 1 vi\u1ec7c m\u1ea5t th\u1eddi gian<\/strong>.<\/p>\n

\u00a0<\/div>\n

14. Qu\u1ea3n l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 k\u00e9m<\/h2>\n

L\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp, b\u1ea1n ph\u1ea3i bi\u1ebft qu\u1ea3n l\u00fd c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh. Kh\u00f4ng n\u00ean b\u1ecf l\u01a1 v\u00ec h\u1ecd c\u00f3 th\u1ec3 mang t\u1edbi nhi\u1ec1u \u0111i\u1ec1u h\u1eefu \u00edch nh\u01b0ng c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u1ec3 h\u1ecd \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty b\u1edfi \u0111\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n<\/strong>. N\u1ebfu nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 \u0111\u1ee7 t\u1ea7m nh\u00ecn \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p m\u00e0 h\u1ecd cung c\u1ea5p v\u1ed1n th\u00ec sao h\u1ecd kh\u00f4ng t\u1ef1 m\u00ecnh g\u00e2y d\u1ef1ng?<\/p>\n

B\u1ecf l\u01a1 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 l\u1ebd \u00edt nguy hi\u1ec3m h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u1ec3 h\u1ecd ti\u1ebfm quy\u1ec1n. Tuy v\u1eady, c\u00e1c startup c\u1ee7a ch\u00fang t\u00f4i c\u0169ng r\u1ea5t th\u1eadn tr\u1ecdng khi b\u1ecf l\u01a1 h\u1ecd. Tranh c\u00e3i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thay v\u00ec d\u00e0nh th\u1eddi gian ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1ea5t r\u1ea5t nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng nh\u01b0ng c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 v\u1eabn \u00edt h\u01a1n so v\u1edbi l\u1ef1a ch\u1ecdn c\u00f2n l\u1ea1i – l\u1ef1a ch\u1ecdn c\u00f3 l\u1ebd c\u00f2n h\u1ee7y ho\u1ea1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Qu\u1ea3n l\u00fd c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f3 kh\u0103n th\u1ebf n\u00e0o th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c v\u1ed1n b\u1ea1n g\u1ecdi \u0111\u01b0\u1ee3c.<\/strong> N\u1ebfu v\u1ed1n nhi\u1ec1u, nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t v\u00e0 s\u1ebd l\u00e0 s\u1ebfp c\u1ee7a b\u1ea1n theo \u0111\u00fang ngh\u0129a \u0111en. Th\u01b0\u1eddng th\u00ec khi ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ecnh \u0111\u1eb3ng, quy\u1ec1n quy\u1ebft \u0111\u1ecbnh n\u1eb1m trong tay gi\u00e1m \u0111\u1ed1c b\u00ean ngo\u00e0i (outside<\/strong> director<\/strong> – gi\u00e1m \u0111\u1ed1c \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i, kh\u00f4ng ph\u1ea3i nh\u00e2n vi\u00ean c\u00f4ng ty c\u0169ng kh\u00f4ng ph\u1ea3i ch\u1ee7 s\u1edf h\u1eefu) v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n l\u00e0m l\u00e0 thuy\u1ebft ph\u1ee5c gi\u00e1m \u0111\u1ed1c \u0111\u1ec3 c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t.<\/p>\n

<\/p>\n

N\u1ebfu m\u1ecdi vi\u1ec7c thu\u1eadn l\u1ee3i th\u00ec s\u1ebd kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ea3. Mi\u1ec5n l\u00e0 c\u00f4ng vi\u1ec7c v\u1eabn c\u1ee9 ph\u00e1t tri\u1ec3n \u0111\u1ec1u \u0111\u1ec1u th\u00ec c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd \u0111\u1ec3 b\u1ea1n y\u00ean. Th\u1ebf nh\u01b0ng trong startup th\u00ec kh\u00f4ng ph\u1ea3i khi n\u00e0o m\u1ecdi chuy\u1ec7n c\u0169ng su\u00f4n s\u1ebb. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 g\u00e2y ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1, ngay c\u1ea3 trong nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t. M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng ch\u00ednh l\u00e0 Apple khi h\u1ecd th\u1ef1c hi\u1ec7n 1 sai l\u1ea7m ng\u1edb ng\u1ea9n ch\u1ebft ng\u01b0\u1eddi l\u00e0 sa th\u1ea3i Steve Jobs. Ngay c\u1ea3 Google c\u0169ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n t\u1eeb nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

15. Hy sinh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea5y l\u1ee3i nhu\u1eadn (gi\u1ea3 \u0111\u1ecbnh)<\/h2>\n

Khi t\u00f4i n\u00f3i t\u1eeb \u0111\u1ea7u r\u1eb1ng n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u0111i\u1ec1u g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n th\u00ec b\u1ea1n s\u1ebd t\u1ed3n t\u1ea1i, c\u00f3 th\u1ec3 b\u1ea1n nh\u1eadn ra r\u1eb1ng t\u00f4i \u0111\u00e3 kh\u00f4ng h\u1ec1 \u0111\u1ec1 c\u1eadp g\u00ec t\u1edbi vi\u1ec7c v\u1edbi c\u00f3 m\u00f4 h\u00ecnh kinh doanh \u0111\u00fang. Kh\u00f4ng ph\u1ea3i ki\u1ebfm ti\u1ec1n kh\u00f4ng quan tr\u1ecdng v\u00e0 t\u00f4i c\u0169ng kh\u00f4ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi s\u00e1ng l\u1eadp m\u1edf c\u00f4ng ty m\u00e0 kh\u00f4ng c\u00f3 l\u1ea5y c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n n\u00e0o. L\u00fd do t\u00f4i khuy\u00ean h\u1ecd kh\u00f4ng n\u00ean lo l\u1eafng v\u1ec1 m\u00f4 h\u00ecnh kinh doanh ngay t\u1eeb \u0111\u1ea7u l\u00e0 b\u1edfi t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u<\/strong>.<\/p>\n

\u00a0<\/div>\n

T\u00f4i kh\u00f4ng bi\u1ebft v\u00ec sao t\u1ea1o ra th\u1ee9 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n l\u1ea1i kh\u00f3 \u0111\u1ebfn th\u1ebf nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y s\u1ed1 startup l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 \u00edt th\u1ebf n\u00e0o th\u00ec c\u0169ng \u0111\u1ee7 \u0111\u1ec3 hi\u1ec3u.<\/p>\n

Ch\u00ednh v\u00ec t\u1ea1o ra th\u1ee9 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n kh\u00f3 h\u01a1n ki\u1ebfm ti\u1ec1n t\u1eeb n\u00f3, b\u1ea1n n\u00ean \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 m\u00f4 h\u00ecnh kinh doanh cho giai \u0111o\u1ea1n sau, c\u0169ng nh\u01b0 \u0111\u1ec3 1 t\u00ednh n\u0103ng \u00edt quan tr\u1ecdng v\u00e0 ph\u1ee9c t\u1ea1p sang phi\u00ean b\u1ea3n 2. C\u00f2n trong phi\u00ean b\u1ea3n 1, h\u00e3y gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i<\/strong>. V\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i trong startup l\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb (\u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng con s\u1ed1 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u00e2n v\u1edbi m\u1ee9c \u0111\u1ed9 mong mu\u1ed1n c\u1ee7a h\u1ecd), ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec3n gi\u00e1 tr\u1ecb \u0111\u00f3 th\u00e0nh ti\u1ec1n.<\/p>\n

<\/p>\n

Nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng c\u00f4ng ty \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng l\u00ean tr\u00ean h\u1ebft.<\/strong> Google ch\u00ednh l\u00e0 1 v\u00ed d\u1ee5. H\u1ecd t\u1ea1o ra c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec7u qu\u1ea3 r\u1ed3i m\u1edbi ngh\u0129 t\u1edbi vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb n\u00f3. C\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp cho r\u1eb1ng kh\u00f4ng t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh kinh doanh ngay t\u1eeb \u0111\u1ea7u l\u00e0 kh\u00f4ng c\u00f3 tr\u00e1ch nhi\u1ec7m, nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch b\u1edfi nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 kinh nghi\u1ec7m t\u1eeb c\u00e1c ng\u00e0nh \u00edt linh ho\u1ea1t h\u01a1n m\u00f4i tr\u01b0\u1eddng startup.<\/p>\n

Kh\u00f4ng ngh\u0129 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh l\u00e0 thi\u1ebfu th\u00e1ch nhi\u1ec7m nh\u01b0ng kh\u00f4ng ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f2n thi\u1ebfu tr\u00e1ch nhi\u1ec7m h\u01a1n nhi\u1ec1u l\u1ea7n<\/em>.<\/p>\n

: Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh ch\u1ec9 trong 2 ph\u00fat – Business Model Canvas<\/p>\n

16. Kh\u00f4ng s\u1eb5n s\u00e0ng b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c<\/h2>\n

G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c l\u1eadp tr\u00ecnh vi\u00ean \u0111\u1ec1u d\u00e0nh th\u1eddi gian vi\u1ebft code v\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c lo li\u1ec7u chuy\u1ec7n kinh doanh v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1ea1o ra, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi l\u01b0\u1eddi bi\u1ebfng. Larry and Sergey r\u00f5 r\u00e0ng l\u00e0 \u0111\u00e3 bi\u1ebft \u0111i\u1ec1u n\u00e0y ngay t\u1eeb \u0111\u1ea7u. Sau khi ph\u00e1t tri\u1ec3n thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd l\u00e0m l\u00e0 t\u00ecm c\u00f4ng ty \u0111\u1ec3 b\u00e1n n\u00f3.<\/p>\n

T\u1ef1 m\u1edf 1 c\u00f4ng ty th\u00ec sao? H\u1ea7u h\u1ebft c\u00e1c hacker \u0111\u1ec1u c\u00f3 ch\u1ec9 c\u00f3 \u00fd t\u01b0\u1edfng nh\u01b0ng c\u0169ng nh\u01b0 Larry and Sergey \u0111\u00e3 nh\u1eadn ra, kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng cho \u00fd t\u01b0\u1edfng. Kh\u00f4ng ai tin v\u00e0o 1 \u00fd t\u01b0\u1edfng cho t\u1edbi khi b\u1ea1n \u0111\u01b0a n\u00f3 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u00f9ng n\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng (user base)<\/strong>. C\u00f3 th\u1ec3 \u0111i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i nh\u01b0ng t\u00f4i nghi r\u1eb1ng s\u1ebd kh\u00f4ng thay \u0111\u1ed5i nhi\u1ec1u. Mu\u1ed1n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua c\u00f4ng ty th\u00ec kh\u00f4ng g\u00ec b\u1eb1ng ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng ch\u1ec9 l\u00e0 r\u1ee7i ro gi\u1ea3m xu\u1ed1ng m\u00e0 v\u00ec ng\u01b0\u1eddi thu mua c\u0169ng l\u00e0 con ng\u01b0\u1eddi v\u00e0 h\u1ecd kh\u00f3 c\u00f3 th\u1ec3 b\u1ecf ra h\u00e0ng tri\u1ec7u \u0111\u00f4-la cho nh\u1eefng ch\u00e0ng trai tr\u1ebb ch\u1ec9 v\u00ec h\u1ecd th\u00f4ng minh. Khi 1 \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng v\u00e0 mang t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng, h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 n\u00f3i v\u1edbi m\u00ecnh r\u1eb1ng h\u1ecd \u0111\u00e3 mua ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 th\u00f4ng minh. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn h\u1ecd d\u1ec5 quy\u1ebft \u0111\u1ecbnh h\u01a1n nhi\u1ec1u. (9)<\/sup><\/p>\n

N\u1ebfu mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng th\u00ec c\u00f3 l\u1ebd b\u1ea1n n\u00ean \u0111\u1ee9ng l\u00ean, r\u1eddi kh\u1ecfi chi\u1ebfc m\u00e1y t\u00ednh v\u00e0 \u0111i t\u00ecm. \u0110\u00f3 kh\u00f4ng ph\u1ea3i vi\u1ec7c d\u1ec5 d\u00e0ng nh\u01b0ng n\u1ebfu t\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3 th\u00ec b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng h\u01a1n. Trong s\u1ed1 nh\u1eefng startup \u0111\u1ea7u ti\u00ean m\u00e0 ch\u00fang t\u00f4i c\u1ea5p v\u1ed1n, v\u00e0o m\u00f9a h\u00e8 n\u0103m 2005, h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ec1u d\u00e0nh th\u1eddi gian x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng. Ch\u1ec9 c\u00f3 1 ng\u01b0\u1eddi d\u00e0nh n\u1eeda th\u1eddi gian \u0111\u1ec3 n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a c\u00f4ng ty v\u00e0 c\u1ed1 g\u1eafng thu x\u1ebfp c\u00e1c th\u1ecfa thu\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f3 kh\u0103n th\u1ebf n\u00e0o v\u1edbi 1 hacker. Nh\u01b0ng n\u00f3 r\u1ea5t x\u1ee9ng \u0111\u00e1ng b\u1edfi startup n\u00e0y d\u01b0\u1eddng nh\u01b0 l\u00e0 starup th\u00e0nh c\u00f4ng nh\u1ea5t trong nh\u00f3m \u0111\u00f3 x\u00e9t v\u1ec1 quy m\u00f4.<\/p>\n

\u00a0<\/div>\n

N\u1ebfu mu\u1ed1n kh\u1edfi nghi\u1ec7p, b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 th\u1eadt r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 hack th\u00f4i \u0111\u01b0\u1ee3c<\/strong>. \u00cdt nh\u1ea5t 1 hacker ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u00e0m vi\u1ec7c kinh doanh.<\/p>\n

17. M\u00e2u thu\u1eabn gi\u1eefa nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp<\/h2>\n

\u0110\u00e1ng ng\u1ea1c nhi\u00ean khi m\u00e2u thu\u1eabn gi\u1eefa nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u1ea1i l\u00e0 chuy\u1ec7n kh\u00e1 ph\u1ed5 bi\u1ebfn. Kho\u1ea3ng 20% startup m\u00e0 ch\u00fang t\u00f4i c\u1ea5p v\u1ed1n \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp r\u1eddi b\u1ecf startup. Chuy\u1ec7n n\u00e0y x\u1ea3y ra th\u01b0\u1eddng xuy\u00ean t\u1edbi n\u1ed7i ch\u00fang t\u00f4i ph\u1ea3i thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a m\u00ecnh v\u1ec1 v\u1ea5n \u0111\u1ec1 “vest”<\/strong> (th\u1ecfa thu\u1eadn mua l\u1ea1i c\u1ed5 ph\u1ea7n n\u1ebfu ng\u01b0\u1eddi s\u00e1ng l\u1eadp b\u1ecf \u0111i – ch\u00fa th\u00edch c\u1ee7a ND). Ch\u00fang t\u00f4i kh\u00f4ng b\u1eaft bu\u1ed9c nh\u01b0ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean l\u00e0m v\u1eady \u0111\u1ec3 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi b\u1ecf \u0111i s\u1ebd di\u1ec5n ra k\u1ec9 lu\u1eadt h\u01a1n.<\/p>\n

D\u00f9 v\u1eady, vi\u1ec7c 1 ng\u01b0\u1eddi s\u00e1ng l\u1eadp r\u1eddi \u0111i kh\u00f4ng nh\u1ea5t thi\u1ebft s\u1ebd gi\u1ebft ch\u1ebft startup. Nhi\u1ec1u startup th\u00e0nh c\u00f4ng c\u0169ng t\u1eebng kinh qua chuy\u1ec7n n\u00e0y (10)<\/sup> nh\u01b0ng may m\u1eafn l\u00e0 ng\u01b0\u1eddi r\u1eddi b\u1ecf l\u1ea1i th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi \u00edt g\u1eafn b\u00f3 nh\u1ea5t. N\u1ebfu c\u00f3 3 ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 ng\u01b0\u1eddi b\u1ecf \u0111i l\u00e0 ng\u01b0\u1eddi m\u1edd nh\u1ea1t nh\u1ea5t th\u00ec c\u0169ng kh\u00f4ng v\u1ea5n \u0111\u1ec1 g\u00ec. N\u1ebfu ch\u1ec9 c\u00f3 2 ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 1 ng\u01b0\u1eddi r\u1eddi \u0111i hay m\u1ed9t ng\u01b0\u1eddi v\u1edbi k\u0129 n\u0103ng r\u1ea5t cao r\u1eddi \u0111i th\u00ec v\u1ea5n \u0111\u1ec1 \u0111\u00e3 l\u1edbn h\u01a1n 1 ch\u00fat. Nh\u01b0ng ngay c\u1ea3 th\u1ebf th\u00ec b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1ed1ng s\u00f3t.<\/p>\n

<\/p>\n

T\u00f4i th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c tranh c\u00e3i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c n\u1ebfu m\u1ecdi ng\u01b0\u1eddi c\u1ea9n th\u1eadn l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi m\u00ecnh s\u1ebd l\u00e0m vi\u1ec7c c\u00f9ng<\/strong>. H\u1ea7u h\u1ebft nh\u1eefng tranh c\u00e3i kh\u00f4ng ph\u1ea3i do t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 m\u00e0 nguy\u00ean nh\u00e2n \u0111\u1ebfn t\u1eeb con ng\u01b0\u1eddi, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c ch\u00fang. V\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp g\u1eb7p ph\u1ea3i t\u00ecnh c\u1ea3nh n\u00e0y c\u00f3 l\u1ebd \u0111\u1ec1u \u0111\u00e3 t\u1eebng c\u00f3 c\u1ea3m gi\u00e1c \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u0111\u00fang ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u, v\u00e0 h\u1ecd \u0111\u00e3 c\u1ed1 g\u1ea1t \u0111i.<\/p>\n

\u0110\u1eebng c\u1ed1 g\u1ea1t \u0111i nh\u1eefng c\u1ea3m gi\u00e1c nh\u01b0 v\u1eady. C\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p th\u00ec d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u<\/strong>. V\u00ec th\u1ebf \u0111\u1eebng \u0111\u01b0a ng\u01b0\u1eddi b\u1ea1n c\u00f9ng nh\u00e0 v\u00e0o startup c\u1ee7a m\u00ecnh ch\u1ec9 v\u00ec kh\u00f4ng mu\u1ed1n anh ta c\u1ea3m th\u1ea5y b\u1ecb ra r\u00eca. \u0110\u1eebng b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi b\u1ea1n kh\u00f4ng th\u00edch b\u1edfi v\u00ec anh ta c\u00f3 k\u0129 n\u0103ng m\u00e0 b\u1ea1n c\u1ea7n hay b\u1ea1n lo l\u1eafng r\u1eb1ng kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c. Con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong startup, v\u00ec th\u1ebf \u0111\u1eebng nh\u01b0\u1ee3ng b\u1ed9.<\/p>\n

18. C\u1ed1 g\u1eafng n\u1eeda v\u1eddi<\/h2>\n

Nh\u1eefng startup th\u1ea5t b\u1ea1i m\u00e0 b\u1ea1n bi\u1ebft \u0111\u1ebfn h\u1ea7u h\u1ebft l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i b\u1eadt. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 th\u1ef1c ra l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u01b0u t\u00fa nh\u1ea5t trong nh\u00f3m th\u1ea5t b\u1ea1i. Lo\u1ea1i ph\u1ed5 bi\u1ebfn h\u01a1n c\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1eafc ph\u1ea3i l\u1ed7i sai l\u1edbn m\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng l\u00e0m t\u1edbi ch\u1ed1n<\/strong> – nh\u1eefng ng\u01b0\u1eddi b\u1ea1n kh\u00f4ng bao gi\u1edd nghe th\u1ea5y t\u00ean b\u1edfi n\u00f3 ch\u1ec9 l\u00e0 d\u1ef1 \u00e1n c\u1ee7a 1 v\u00e0i ng\u01b0\u1eddi, l\u00e0m song song v\u1edbi c\u00f4ng vi\u1ec7c n\u00e0o \u0111\u00f3 c\u1ee7a h\u1ecd, th\u01b0\u1eddng kh\u00f4ng \u0111i t\u1edbi \u0111\u00e2u v\u00e0 d\u1ea7n d\u1ea7n b\u1ecb b\u1ecf b\u1eb5ng.<\/p>\n

S\u1ed1 li\u1ec7u cho th\u1ea5y l\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n tr\u00e1nh th\u1ea5t b\u1ea1i th\u00ec \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ban ph\u1ea3i t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a m\u00ecnh. H\u1ea7u h\u1ebft ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a c\u00e1c startup th\u1ea5t b\u1ea1i kh\u00f4ng t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, c\u00f2n nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u00ec c\u00f3. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c hay kh\u00f4ng? C\u0169ng kh\u00f4ng h\u1eb3n. Nh\u01b0ng t\u00f4i \u0111o\u00e1n l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp t\u01b0\u01a1ng lai kh\u00f4ng c\u00f3 \u0111\u1ee7 ki\u00ean \u0111\u1ecbnh \u0111\u1ec3 b\u1eaft tay kh\u1edfi nghi\u1ec7p. L\u00fd do h\u1ecd kh\u00f4ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian h\u01a1n cho startup c\u1ee7a m\u00ecnh l\u00e0 b\u1edfi h\u1ecd bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng \u0111\u00e1ng<\/strong>. (11)<\/sup><\/p>\n

<\/p>\n

T\u00f4i c\u0169ng \u0111o\u00e1n l\u00e0 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu h\u1ecd ch\u1ea5p nh\u1eadn v\u01b0\u1ee3t qua v\u00e0 l\u00e0m startup to\u00e0n th\u1eddi gian, nh\u01b0ng h\u1ecd \u0111\u00e3 kh\u00f4ng l\u00e0m th\u1ebf. T\u00f4i kh\u00f4ng bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng n\u00e0y nhi\u1ec1u bao nhi\u00eau nh\u01b0ng n\u1ebfu qu\u00e1 tr\u00ecnh chi\u1ebfn th\u1eafng\/v\u01b0\u1ee3t qua ranh gi\u1edbi\/v\u00f4 v\u1ecdng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo c\u00e1ch b\u1ea1n mu\u1ed1n th\u00ec c\u00f3 l\u1ebd s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng, n\u1ebfu h\u1ecd b\u1ecf c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u00ecnh, s\u1ebd l\u1edbn h\u01a1n con s\u1ed1 th\u1ef1c s\u1ef1 \u0111\u00e3 th\u00e0nh c\u00f4ng. (12)<\/sup><\/p>\n

\u00a0<\/div>\n

N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang, h\u1ea7u nh\u01b0 m\u1ecdi startup th\u1ea5t b\u1ea1i l\u00e0 b\u1edfi ng\u01b0\u1eddi s\u00e1ng l\u1eadp kh\u00f4ng c\u1ed1ng hi\u1ebfn to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec t\u00f4i th\u1ea5y trong th\u1ebf gi\u1edbi th\u1ef1c. H\u1ea7u h\u1ebft startup th\u1ea5t b\u1ea1i b\u1edfi h\u1ecd kh\u00f4ng t\u1ea1o ra th\u1ee9 g\u00ec m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n, v\u00e0 l\u00fd do l\u00e0 h\u1ecd kh\u00f4ng c\u1ed1 g\u1eafng \u0111\u1ee7 nhi\u1ec1u.<\/strong><\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p c\u0169ng nh\u01b0 b\u1ea5t k\u00ec 1 vi\u1ec7c g\u00ec kh\u00e1c. Sai l\u1ea7m l\u1edbn nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng c\u1ed1 g\u1eafng h\u1ebft m\u00ecnh. N\u00f3i v\u1ec1 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 ph\u1ee7 nh\u1eadn \u0111i\u1ec1u \u0111\u00f3 c\u1ea3.<\/p>\n

(6) V\u00ec \u0111\u00f4i khi m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng g\u1ecdi ch\u00fang t\u00f4i l\u00e0 VC, t\u00f4i ph\u1ea3i n\u00f3i th\u00eam l\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang. VC \u0111\u1ea7u t\u01b0 kho\u1ea3n ti\u1ec1n l\u1edbn c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c c\u00f2n ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 nh\u1eefng kho\u1ea3n nh\u1ecf b\u1eb1ng ti\u1ec1n c\u1ee7a ch\u00ednh m\u00ecnh, gi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n v\u1eady.
(7) Kh\u00f4ng h\u1eb3n l\u00e0 t\u1ea5t nhi\u00ean hay th\u1ef1c s\u1ef1 m\u00e3i m\u00e3i b\u1ea1n kh\u00f4ng bao gi\u1edd g\u1ecdi \u0111\u01b0\u1ee3c 5 tri\u1ec7u \u0111\u00f4-la. Tr\u00ean th\u1ef1c t\u1ebf th\u00ec ch\u1ec9 l\u00e0 c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 n\u00f3 s\u1ebd k\u00e9o d\u00e0i m\u00e3i. N\u1ebfu b\u1ea1n t\u00ednh c\u1ea3 tr\u01b0\u1eddng h\u1ee3p VC kh\u00f4ng c\u1ea5p v\u1ed1n th\u00ec theo ngh\u0129a \u0111en \u0111\u00fang l\u00e0 “m\u00e3i m\u00e3i”. C\u00f3 l\u1ebd ch\u00fang ta c\u0169ng n\u00ean t\u00ednh tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 b\u1edfi nguy hi\u1ec3m khi theo \u0111u\u1ed5i 1 kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3 t\u1ed1n nhi\u1ec1u th\u1eddi gian. Nguy hi\u1ec3m th\u1ef1c s\u1ef1 l\u00e0 b\u1ea1n d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u01b0ng l\u1ea1i ch\u1eb3ng thu v\u1ec1 g\u00ec c\u1ea3.
(8) M\u1ed9t v\u00e0i VC \u0111\u01b0a ra m\u1ee9c ti\u1ec1n \u00edt \u0111\u1ec3 xem b\u1ea1n c\u00f3 h\u1ecfi th\u00eam kh\u00f4ng. Kh\u00e1 c\u1ea7u k\u00ec khi l\u00e0m v\u1eady nh\u01b0ng m\u1ed9t v\u00e0i VC v\u1eabn l\u00e0m th\u1ebf. N\u1ebfu ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng VC nh\u01b0 v\u1eady th\u00ec b\u1ea1n n\u00ean \u0111\u01b0a m\u1ee9c ti\u1ec1n gi\u1ea3m 1 ch\u00fat.
(9) Gi\u1ea3 s\u1eed ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a YouTube \u0111\u1ebfn g\u1eb7p Google v\u00e0o n\u0103m 2005 v\u00e0 n\u00f3i r\u1eb1ng “Thi\u1ebft k\u1ebf c\u1ee7a Google Video qu\u00e1 t\u1ec7 h\u1ea1i. H\u00e3y cho t\u00f4i 10 tri\u1ec7u \u0111\u00f4-la v\u00e0 t\u00f4i cho cho bi\u1ebft anh \u0111\u00e3 m\u1eafc ph\u1ea3i l\u1ed7i g\u00ec”. H\u1ecd \u0111\u00e3 th\u1ef1c s\u1ef1 c\u00f3 \u0111\u01b0\u1ee3c b\u00ed quy\u1ebft. 18 th\u00e1ng sau, Google tr\u1ea3 1,6 t\u1ec9 \u0111\u00f4-la m\u1ed9t ph\u1ea7n l\u00e0 b\u1edfi h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 n\u00f3i v\u1edbi m\u00ecnh r\u1eb1ng m\u00ecnh \u0111\u00e3 mua 1 hi\u1ec7n t\u01b0\u1ee3ng, 1 c\u1ed9ng \u0111\u1ed3ng hay th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a m\u01a1 h\u1ed3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady.
(10) \u0110i\u1ec1u n\u00e0y x\u1ea3y ra nhi\u1ec1u h\u01a1n so v\u1edbi m\u1ecdi ng\u01b0\u1eddi bi\u1ebft b\u1edfi c\u00e1c c\u00f4ng ty kh\u00f4ng qu\u1ea3ng c\u00e1o v\u1ec1 n\u00f3. B\u1ea1n c\u00f3 bi\u1ebft ban \u0111\u1ea7u Apple c\u00f3 t\u1edbi 3 ng\u01b0\u1eddi s\u00e1ng l\u1eadp kh\u00f4ng?
(11) T\u00f4i kh\u00f4ng c\u00f3 \u00fd kh\u00f4ng t\u00f4n tr\u1ecdng nh\u1eefng ng\u01b0\u1eddi n\u00e0y. B\u1ea3n th\u00e2n t\u00f4i c\u0169ng kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ki\u00ean quy\u1ebft. K\u1ec3 t\u1eeb sau Viaweb, \u0111\u00e3 2 l\u1ea7n t\u00f4i su\u00fdt b\u1eaft tay kh\u1edfi nghi\u1ec7p nh\u01b0ng c\u1ea3 2 l\u1ea7n t\u00f4i \u0111\u1ec1u t\u1eeb b\u1ecf v\u00ec t\u00f4i nh\u1eadn ra r\u1eb1ng n\u1ebfu khong ph\u1ea3i b\u1ecb th\u00f4i th\u00fac b\u1edfi c\u1ea3nh ngh\u00e8o th\u00ec t\u00f4i kh\u00f4ng s\u1eb5n l\u00f2ng ch\u1ea5p nh\u1eadn s\u1ef1 c\u0103ng th\u1eb3ng m\u00e0 startup mang l\u1ea1i.
(12) L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi n\u00ean t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y hay kh\u00f4ng. T\u00f4i cho r\u1eb1ng s\u1ebd kh\u00f3 m\u00e0 t\u1ef1 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c, b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean t\u1eeb ng\u01b0\u1eddi kh\u00e1c. Ch\u00fang t\u00f4i t\u1ef1 cho m\u00ecnh l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0ng nh\u00ecn \u1edf g\u00f3c \u0111\u1ed9 kh\u00e1c th\u00ec Y Combinator l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 cung c\u1ea5p l\u1eddi khuy\u00ean cho m\u1ecdi ng\u01b0\u1eddi, xem h\u1ecd c\u00f3 n\u00ean t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u00ecnh hay kh\u00f4ng. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i sai l\u1ea7m, v\u00e0 kh\u00f4ng nghi ng\u1edd g\u00ec r\u1eb1ng sai l\u1ea7m c\u0169ng kh\u00e1 th\u01b0\u1eddng xuy\u00ean, nh\u01b0ng ch\u00fang t\u00f4i \u00edt nh\u1ea5t c\u0169ng \u0111\u00e1nh c\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1eb1ng ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a lo\u1ea1t b\u00e0i li\u1ec7t k\u00ea c\u00e1c nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a startup mang t\u1edbi 6 nguy\u00ean nh\u00e2n. T\u1ea5t c\u1ea3 18 nguy\u00ean nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong lo\u1ea1t b\u00e0i n\u00e0y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ec3 \u00fd hay nh\u1eadn ra ch\u00fang khi \u0111ang qu\u00e1 ch\u00fa t\u00e2m v\u00e0o c\u00f4ng vi\u1ec7c, v\u00ec th\u1ebf d\u00e0nh th\u1eddi gian duy\u1ec7t l\u1ea1i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 tr\u00e1nh th\u1ea5t b\u1ea1i khi kh\u1edfi nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41164"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41164"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41164\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}