{"id":41172,"date":"2023-12-10T02:32:37","date_gmt":"2023-12-10T02:32:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/12-buoc-de-pivot-startup.html"},"modified":"2023-12-13T04:53:23","modified_gmt":"2023-12-13T04:53:23","slug":"12-buoc-de-pivot-startup","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/12-buoc-de-pivot-startup.html","title":{"rendered":"12 b\u01b0\u1edbc \u0111\u1ec3 pivot startup"},"content":{"rendered":"
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Pivot l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong th\u1ebf gi\u1edbi startup, c\u00f3 th\u1ec3 t\u1ea1m d\u1ecbch l\u00e0 “chuy\u1ec3n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong>“. Khi m\u00f4 h\u00ecnh kinh doanh \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3, CEO v\u00e0 c\u1ea3 nh\u00f3m startup c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n h\u01b0\u1edbng, d\u00f9ng ch\u00ednh nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb m\u00f4 h\u00ecnh tr\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh m\u1edbi. Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Eric Ries<\/strong> – pivot l\u00e0 m\u1ed9t b\u1ea3n s\u1eeda l\u1ed7i c\u00f3 c\u1ea5u tr\u00fac v\u00e0 quy tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u1eed nghi\u1ec7m gi\u1ea3 \u0111\u1ecbnh m\u1edbi v\u1ec1 kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng<\/strong>. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 h\u1ea7u h\u1ebft c\u00e1c startup \u0111\u1ec1u tr\u1ea3i qua trong h\u00e0nh tr\u00ecnh t\u00ecm \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng, tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n

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Structures course correction designed to test a new fundamental hypothesis about the product, strategy and engine of growth – Eric Ries.<\/p>\n<\/blockquote>\n

Pivot l\u00e0 m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng, \u0111\u00f2i h\u1ecfi s\u1ef1 suy t\u00ednh c\u1ea9n tr\u1ecdng. B\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y tim m\u00ecnh nh\u01b0 ng\u1eebng \u0111\u1eadp, c\u1ef1c k\u00ec lo l\u1eafng v\u00e0 s\u1ee3 s\u1ebd \u0111\u00e1nh m\u1ea5t m\u1ecdi th\u1ee9. Nh\u01b0ng chuy\u1ec3n h\u01b0\u1edbng th\u00e0nh c\u00f4ng s\u1ebd mang l\u1ea1i nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi kh\u00f3 t\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 12 b\u01b0\u1edbc \u0111\u1ec3 t\u1eeb t\u1eeb chuy\u1ec3n h\u01b0\u1edbng<\/strong> v\u00e0 b\u01b0\u1edbc v\u00e0o (c\u0169ng nh\u01b0 \u0111i v\u1eefng ch\u1eafc) trong giai \u0111o\u1ea1n pivot m\u00e0 Neil Patel<\/strong> – \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Crazy Egg, Hello Bar v\u00e0 KISSmetrics – g\u1ee3i \u00fd cho c\u00e1c satrtup.<\/p>\n

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B\u01b0\u1edbc 1 – Nh\u1eadn ra k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u kh\u00f4ng hi\u1ec7u qu\u1ea3<\/h2>\n

\u0110\u00e2y l\u00e0 khi \u00fd t\u01b0\u1edfng pivot l\u1ea7n \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n khi nh\u1eadn ra r\u1eb1ng t\u0103ng tr\u01b0\u1edfng, ti\u1ec1m n\u0103ng, kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a startup \u0111ang g\u1eb7p nguy h\u1ea1i<\/strong>. C\u1ea7n ph\u1ea3i ch\u00fa \u00fd r\u1eb1ng \u0111i\u1ec1u n\u00e0y kh\u00e1c v\u1edbi s\u1ef1 m\u1ec7t m\u1ecfi hay ki\u1ec7t s\u1ee9c li\u00ean quan t\u1edbi con ng\u01b0\u1eddi m\u00e0 n\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi c\u00f4ng vi\u1ec7c (m\u1eb7c d\u00f9 2 v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 quan h\u1ec7 kh\u00e1 m\u1eadt thi\u1ebft).<\/p>\n

B\u01b0\u1edbc 2 – \u0110\u01b0a ra danh s\u00e1ch c\u00e1c nguy\u00ean nh\u00e2n<\/h2>\n

N\u1ebfu c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u0111\u00fang th\u00ec lu\u00f4n lu\u00f4n c\u00f3 l\u1eddi gi\u1ea3i th\u00edch th\u1ecfa \u0111\u00e1ng. T\u1ea1i sao k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n l\u1ea1i kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c? C\u00f3 th\u1ec3 l\u00e0 c\u00f3 nhi\u1ec1u l\u00fd do, v\u00ec th\u1ebf h\u00e3y vi\u1ebft ch\u00fang ta. \u0110\u1eb7t ra c\u00e2u h\u1ecfi “t\u1ea1i sao” th\u01b0\u1eddng r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 v\u1ea1ch ra nguy\u00ean nh\u00e2n th\u1ef1c s\u1ef1 d\u1eabn t\u1edbi vi\u1ec7c th\u1ef1c t\u1ebf kh\u00f4ng nh\u01b0 k\u1ebf ho\u1ea1ch b\u1ea1n \u0111\u1eb7t ra.<\/p>\n

B\u01b0\u1edbc 3 – Xem l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n<\/h2>\n

Xem l\u1ea1i nh\u1eefng k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0a ra khi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi l\u00e0 ai? K\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng l\u00e0 g\u00ec?<\/p>\n

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B\u01b0\u1edbc 4 – C\u00f3 th\u1ec3 l\u00e0m m\u1edbi m\u1ee5c ti\u00eau v\u00e0 t\u1ea7m nh\u00ecn n\u1ebfu c\u1ea7n<\/h2>\n

Nh\u1eefng k\u1ebf ho\u1ea1ch n\u00f3i tr\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 “b\u1ea5t kh\u1ea3 x\u00e2m ph\u1ea1m”. Pivot l\u00e0 m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n tri\u1ec7t \u0111\u1ec3<\/strong> v\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i lo\u1ea1i b\u1ecf m\u1ecdi m\u1ee5c ti\u00eau c\u0169 \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng m\u1edbi cho c\u00f4ng vi\u1ec7c kinh doanh. H\u00e3y d\u00e0nh th\u1eddi gian xem l\u1ea1i ch\u00fang ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1eaft b\u1ecf t\u1ea5t c\u1ea3 v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n

B\u01b0\u1edbc 5 – \u0110\u01b0a ra danh s\u00e1ch \u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/h2>\n
\u00a0<\/div>\n

\u0110\u00e2y l\u00e0 n\u01a1i \u0111\u1ecbnh h\u00ecnh cho giai \u0111o\u1ea1n pivot<\/strong>. B\u1ea1n \u0111\u00e3 nh\u1eadn ra c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n, b\u1ea1n bi\u1ebft n\u00f3 l\u00e0 g\u00ec v\u00e0 nguy\u00ean nh\u00e2n l\u00e0 v\u00ec sao. B\u1ea1n c\u0169ng c\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 \u0111\u00edch \u0111\u1ebfn c\u1ee7a m\u00ecnh, gi\u1edd l\u00e0 l\u00fac t\u00ecm ra con \u0111\u01b0\u1eddng t\u1edbi \u0111\u00f3. H\u00e3y vi\u1ebft ra m\u1ecdi \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n t\u1edbi \u0111\u00edch, \u0111\u1ea3m b\u1ea3o vi\u1ebft h\u1ebft t\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng v\u00ec b\u1ea1n ch\u01b0a t\u1ea1o k\u1ebf ho\u1ea1ch kinh doanh m\u00e0 m\u1edbi ch\u1ec9 l\u00e0 ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng th\u00f4i.<\/p>\n

B\u01b0\u1edbc 6 – Ph\u00e1t tri\u1ec3n 1 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng<\/h2>\n

Gi\u1edd l\u00e0 l\u00fac b\u1ea1n s\u1eb5n s\u00e0ng \u0111\u1ec3 v\u1ea1ch 1 k\u1ebf ho\u1ea1ch chi ti\u1ebft. Ngay c\u1ea3 1 k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n to\u00e0n m\u1edbi c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 1 \u00fd t\u01b0\u1edfng qu\u00e1 t\u1ed3i. Tuy nhi\u00ean h\u00e3y nh\u1edb r\u1eb1ng \u0111\u00e2y c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 1 trong c\u00e1c l\u1ea7n pivot, h\u00e3y nh\u1edb nh\u1eefng g\u00ec Eric Ries \u0111\u00e3 n\u00f3i, r\u1eb1ng pivot kh\u00f4ng ph\u1ea3i l\u00e0 1 k\u1ebf ho\u1ea1ch m\u00e0 ch\u1ec9 l\u00e0 1 l\u1ea7n th\u1eed nghi\u1ec7m th\u00f4i<\/strong>. B\u1ea1n kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch ch\u1ecdn 1 \u00fd t\u01b0\u1edfng v\u00e0 th\u1ef1c hi\u1ec7n n\u00f3 m\u00e0 s\u1ebd ph\u1ea3i th\u1eed nghi\u1ec7m nhi\u1ec1u \u00fd t\u01b0\u1edfng r\u1ed3i ch\u1ecdn ra \u00fd t\u01b0\u1edfng hay nh\u1ea5t.<\/p>\n

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B\u01b0\u1edbc 7 – X\u00e1c \u0111\u1ecbnh c\u00e1c con s\u1ed1 hay d\u1ea5u hi\u1ec7u \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch m\u1edbi<\/h2>\n

C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng KPI \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1edfi \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft l\u00e0 li\u1ec7u k\u1ebf ho\u1ea1ch m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. Xem v\u00e0o c\u00e1c con s\u1ed1 l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 bi\u1ebft li\u1ec7u c\u00f3 c\u1ea7n pivot l\u1ea7n n\u1eefa hay kh\u00f4ng.<\/p>\n

B\u01b0\u1edbc 8 – Ho\u00e0n to\u00e0n qu\u00ean \u0111i k\u1ebf ho\u1ea1ch c\u0169<\/h2>\n

Gi\u1edd \u0111\u00e3 l\u00e0 l\u00fac \u0111\u1ec3 qu\u00e1 kh\u1ee9 l\u1ea1i ph\u00eda sau v\u00e0 ho\u00e0n to\u00e0n qu\u00ean \u0111i k\u1ebf ho\u1ea1ch c\u0169. C\u00e0ng s\u1edbm ng\u1eebng than v\u00e3n v\u00e0 b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c th\u00ec b\u1ea1n s\u1ebd c\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a startup t\u1edbi giai \u0111o\u1ea1n h\u1eadu pivot th\u00e0nh c\u00f4ng.<\/p>\n

B\u01b0\u1edbc 9 – Tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch m\u1edbi v\u1edbi to\u00e0n \u0111\u1ed9i startup<\/h2>\n

T\u1eeb \u0111\u1ea7u b\u00e0i vi\u1ebft, pivot v\u1eabn \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 1 vi\u1ec7c \u0111\u1ed9c l\u1eadp c\u1ee7a c\u00e1 nh\u00e2n. Gi\u1edd h\u00e3y gi\u1ea3 \u0111\u1ecbnh quy\u1ebft \u0111\u1ecbnh pivot c\u1ea7n ph\u1ea3i \u0111\u01b0a ra v\u1edbi s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0 ng\u01b0\u1eddi c\u1ed1 v\u1ea5n, \u0111\u1ed3ng s\u00e1ng l\u1eadp… M\u1ed9t y\u1ebfu t\u1ed1 gi\u00fap pivot th\u00e0nh c\u00f4ng kh\u00e1c l\u00e0 gi\u1eef th\u00f4ng tin xuy\u00ean su\u1ed1t gi\u1eefa ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 to\u00e0n nh\u00f3m. Khi con t\u00e0u chuy\u1ec3n h\u01b0\u1edbng, b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u1ea3y ra ngo\u00e0i. H\u00e3y n\u00f3i cho h\u1ecd bi\u1ebft h\u01b0\u1edbng \u0111i v\u00e0 m\u1ee5c \u0111\u00edch m\u00e0 b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i.<\/p>\n

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\u00a0<\/div>\n

B\u01b0\u1edbc 10 – B\u1eaft tay v\u00e0 t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch m\u1edbi<\/h2>\n

H\u00e3y mang t\u1edbi 1 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng m\u1edbi, c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o m\u1edfi cho k\u1ebf ho\u1ea1ch m\u1edbi c\u1ee7a b\u1ea1n. B\u1ea1n b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc sang 1 trang kh\u00e1c v\u00e0 k\u1ec3 t\u1eeb \u0111\u00e2y, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u0169ng b\u01b0\u1edbc sang 1 giai \u0111o\u1ea1n kh\u00e1c, v\u00ec th\u1ebf h\u00e3y t\u1eadp trung to\u00e0n b\u1ed9 n\u0103ng l\u01b0\u1ee3ng cho k\u1ebf ho\u1ea1ch m\u1edbi n\u00e0y.<\/p>\n

B\u01b0\u1edbc 11 – Xem c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea<\/h2>\n

Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n pivot, \u0111\u1eebng qu\u00ean xem c\u00e1c s\u1ed1 li\u1ec7u. Lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c con s\u1ed1 li\u00ean quan, xu h\u01b0\u1edbng, \u0111i\u1ec3m benchmark (*)<\/sup> \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra \u1edf b\u01b0\u1edbc 6 v\u00e0 7.<\/p>\n

B\u01b0\u1edbc 12 – Ti\u1ebfp t\u1ee5c gi\u0169 b\u1ecf v\u00e0 l\u00e0m l\u1ea1i<\/h2>\n

Pivot hi\u1ebfm khi n\u00e0o ch\u1ec9 l\u00e0 1 s\u1ef1 ki\u1ec7n duy nh\u1ea5t. B\u1ea1n s\u1ebd nh\u1eadn ra m\u00ecnh ph\u1ea3i th\u1ef1c hi\u1ec7n pivot nhi\u1ec1u l\u1ea7n m\u1edbi t\u1edbi \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. V\u00ec th\u1ebf \u0111\u1eebng ng\u1ea1i gi\u0169 b\u1ecf v\u00e0 ti\u1ebfp t\u1ee5c pivot.<\/p>\n

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K\u1ebft lu\u1eadn<\/strong><\/p>\n

Pivot kh\u00f4ng ph\u1ea3i vi\u1ec7c d\u1ec5 d\u00e0ng v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u startup th\u1ea5t b\u1ea1i. N\u1ebfu nhi\u1ec1u startup th\u1ef1c hi\u1ec7n pivot th\u00ec c\u00f3 l\u1ebd \u0111\u00e3 c\u00f3 nhi\u1ec1u startup t\u1ed3n t\u1ea1i h\u01a1n. Pivot l\u00e0 m\u1ed9t b\u00ed m\u1eadt \u0111\u1ec3 t\u1ed3n t\u1ea1i. H\u1ecdc c\u00e1ch pivot s\u1ebd gi\u00fap b\u1ea1n c\u1ee9u startup c\u1ee7a m\u00ecnh kh\u1ecfi th\u1ea5t b\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian d\u00e0i.<\/p>\n

: 18 sai l\u1ea7m gi\u1ebft ch\u1ebft start-up t\u1eeb ng\u01b0\u1eddi s\u00e1ng l\u1eadp Y Combinator<\/p>\n

(*) \u0110i\u1ec3m benchmark l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, d\u00f9ng \u0111\u1ec3 so s\u00e1nh ho\u1ea1t \u0111\u1ed9ng gi\u1eefa c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c nhau nh\u01b0ng c\u00f9ng l\u0129nh v\u1ef1c ho\u1eb7c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong 1 t\u1ed5 ch\u1ee9c. Sau khi pivot th\u00ec b\u1ea1n n\u00ean so s\u00e1nh t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc v\u00e0 sau \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pivot l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong th\u1ebf gi\u1edbi startup, c\u00f3 th\u1ec3 t\u1ea1m d\u1ecbch l\u00e0 “chuy\u1ec3n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong>“. Khi m\u00f4 h\u00ecnh kinh doanh \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3, CEO v\u00e0 c\u1ea3 nh\u00f3m startup c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n h\u01b0\u1edbng, d\u00f9ng ch\u00ednh nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb m\u00f4 h\u00ecnh tr\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh m\u1edbi. Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Eric Ries<\/strong> – pivot l\u00e0 m\u1ed9t b\u1ea3n s\u1eeda l\u1ed7i c\u00f3 c\u1ea5u tr\u00fac v\u00e0 quy tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u1eed nghi\u1ec7m gi\u1ea3 \u0111\u1ecbnh m\u1edbi v\u1ec1 kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng<\/strong>. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 h\u1ea7u h\u1ebft c\u00e1c startup \u0111\u1ec1u tr\u1ea3i qua trong h\u00e0nh tr\u00ecnh t\u00ecm \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng, tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41172"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41172"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41172\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}