{"id":41182,"date":"2023-12-10T02:33:05","date_gmt":"2023-12-10T02:33:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-so-lieu-thong-ke-quan-trong-cua-facebook-bat-ki-marketer-nao-cung-can-quan-tam.html"},"modified":"2023-12-13T04:51:50","modified_gmt":"2023-12-13T04:51:50","slug":"6-so-lieu-thong-ke-quan-trong-cua-facebook-bat-ki-marketer-nao-cung-can-quan-tam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-so-lieu-thong-ke-quan-trong-cua-facebook-bat-ki-marketer-nao-cung-can-quan-tam.html","title":{"rendered":"6 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea quan tr\u1ecdng c\u1ee7a Facebook b\u1ea5t k\u00ec Marketer n\u00e0o c\u0169ng c\u1ea7n quan t\u00e2m"},"content":{"rendered":"<div class=\"content-detail textview\">\n<p><strong>Th\u1ed1ng k\u00ea b\u00e0i vi\u1ebft tr\u00ean Facebook, Fan reach <\/strong>v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c r\u1ea5t quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi l\u00e0m marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. V\u1eady <strong>Facebook c\u00f3 bao nhi\u00eau s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea quan tr\u1ecdng<\/strong>? H\u00e3y c\u00f9ng Masterskills.com t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n<p>Nh\u1eafc t\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, \u1eaft h\u1eb3n Facebook lu\u00f4n \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi nhi\u1ec1u nh\u1ea5t b\u1edfi n\u00f3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng cao nh\u1ea5t hi\u1ec7n nay. D\u00f9 v\u01b0\u1edbng ph\u1ea3i nhi\u1ec1u tai ti\u1ebfng v\u1ec1 b\u1ea3o m\u1eadt, nh\u01b0ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng m\u1ea1nh m\u1ebd c\u1ee7a Facebook tr\u00ean to\u00e0n th\u1ebf gi\u1edbi khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi kh\u00f3 t\u1eeb b\u1ecf n\u00f3.<\/p>\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn nh\u1eefng ti\u1ec7n \u00edch m\u00e0 Facebook mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng. Ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00fd m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8, tham gia h\u1ed9i nh\u00f3m ng\u01b0\u1eddi c\u00f9ng chung s\u1edf th\u00edch, c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i c\u00e1 nh\u00e2n, th\u1eadm ch\u00ed c\u1ea3 kinh doanh v\u00e0 ki\u1ebfm ti\u1ec1n qua qu\u1ea3ng c\u00e1o.<\/p>\n<p>V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn, Facebook th\u1eadt s\u1ef1 l\u00e0 m\u1ea3nh \u0111\u1ea5t ti\u1ec1m n\u0103ng cho nh\u1eefng ai mu\u1ed1n t\u0103ng th\u00eam thu nh\u1eadp v\u00e0 \u0111\u01b0a h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p t\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n ch\u00fa \u00fd t\u1edbi th\u1eddi gian \u0111\u0103ng b\u00e0i t\u1ed1t nh\u1ea5t tr\u00ean Facebook m\u00e0 c\u00f2n c\u1ea3 6 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea quan tr\u1ecdng d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2 id=\"mcetoc_1h5bqth3db8\">S\u1ed1 li\u1ec7u n\u00e0o c\u1ea7n \u0111o l\u01b0\u1eddng tr\u00ean trang Facebook?<\/h2>\n<p>Tr\u01b0\u1edbc ti\u00ean (v\u00e0 quan tr\u1ecdng nh\u1ea5t) b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u li\u00ean quan t\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a trang. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 g\u1ea7n nh\u1ea5t th\u1ec3 hi\u1ec7n hi\u1ec7u qu\u1ea3 n\u1ed9i dung m\u00e0 trang mang l\u1ea1i th\u1ebf nh\u01b0ng \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 cho t\u1eebng b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i vi\u1ec7c d\u1ec5 d\u00e0ng. C\u00e1c d\u1eef li\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m ho\u1eb7c kh\u00f4ng qu\u00e1 quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <strong>6 ch\u1ec9 s\u1ed1 quan tr\u1ecdng<\/strong> m\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a trang Facebook, t\u1ea1i sao b\u1ea1n c\u1ea7n ch\u00fang c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y ch\u00fang \u1edf \u0111\u00e2u.<\/p>\n<h2 id=\"mcetoc_1h5bqth3db9\">1. Fan Reach<\/h2>\n<p>Fan Reach \u0111\u01a1n gi\u1ea3n l\u00e0 <strong>s\u1ed1 l\u01b0\u1ee3ng fan c\u1ee7a Page nh\u00ecn th\u1ea5y b\u1ea5t k\u00ec b\u00e0i \u0111\u0103ng n\u00e0o<\/strong>. \u0110\u00e2y l\u00e0 con s\u1ed1 ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean (organic), ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 ghi l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra tr\u1ef1c ti\u1ebfp ch\u1ee9 kh\u00f4ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a fan nh\u01b0 th\u00edch, b\u00ecnh lu\u1eadn hay chia s\u1ebb. L\u01b0\u1ee3t xem \u0111\u1ebfn t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n b\u00e8 \u0111\u01b0\u1ee3c ghi l\u1ea1i d\u01b0\u1edbi d\u1ea1ng &#8220;viral&#8221;.<\/p>\n<h3 id=\"mcetoc_1h5bqth3dba\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u1ed1 li\u1ec7u Fan Reach \u1edf \u0111\u00e2u?<\/h3>\n<p>C\u00f3 2 c\u00e1ch \u0111\u1ec3 b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u Fan Reach. C\u00e1ch th\u1ee9 nh\u1ea5t l\u00e0 b\u1ea1n v\u00e0o m\u1ee5c <strong>Insights<\/strong> trong Page c\u1ee7a m\u00ecnh v\u00e0 ch\u1ecdn <strong>Posts.<\/strong> Danh s\u00e1ch c\u00e1c b\u00e0i \u0111\u0103ng hi\u1ec3n th\u1ecb ra sau \u0111\u00f3 s\u1ebd mang t\u1edbi nhi\u1ec1u th\u00f4ng tin. H\u00e3y \u0111\u1ec3 \u00fd m\u1ee5c <strong>Reach<\/strong> ph\u00eda tr\u00ean, click ch\u1ecdn v\u00e0o tr\u00ecnh th\u1ea3 v\u00e0 ch\u1ecdn &#8220;<strong>Reach: Fans \/ Non \u2013 Fans<\/strong>&#8221; \u0111\u1ec3 Facebook l\u1ecdc ra s\u1ed1 l\u01b0\u1ee3ng Reach c\u1ee7a nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m Fan v\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m kh\u00f4ng ph\u1ea3i Fan c\u1ee7a trang.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-fan-reach.jpg\" width=\"640\" height=\"277\" \/><br \/><span style=\"color: #00f\">S\u1ed1 l\u01b0\u1ee3ng Fan Reach v\u00e0 Non-Fan Reach<\/span><\/p>\n<p>C\u00e1ch th\u1ee9 hai l\u00e0 b\u1ea1n ch\u1ecdn xu\u1ea5t d\u1eef li\u1ec7u th\u00e0nh 1 file Excel b\u1eb1ng c\u00e1c b\u01b0\u1edbc sau. Trong m\u1ee5c <strong>Overview<\/strong> (n\u1eb1m trong Insights), b\u1ea1n ch\u1ecdn <strong>Export Data.<\/strong> T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y trong file Excel n\u00e0y trong khi kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u n\u00e0o c\u0169ng hi\u1ec3n th\u1ecb ngay tr\u00ean giao di\u1ec7n Facebook.<\/p>\n<div id=\"articleads2\" class=\"adbox in-article adsense\">\u00a0<\/div>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-xuat.jpg\" width=\"640\" height=\"269\" \/><\/p>\n<p>Trong h\u1ed9p tho\u1ea1i hi\u1ec7n ra sau \u0111\u00f3, h\u00e3y l\u1ef1a ch\u1ecdn <strong>Post Level Data<\/strong> \u0111\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u v\u1ec1 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean trang. \u0110\u1ecbnh d\u1ea1ng file b\u00ean ph\u1ea3i ch\u1ecdn <strong>Excel<\/strong> (.xls). Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn 1 qu\u00e3ng th\u1eddi gian c\u1ee5 th\u1ec3 cho d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch ch\u1ecdn th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac. Sau \u0111\u00f3 ch\u1ec9 c\u1ea7n nh\u1ea5p ch\u1ecdn <strong>Download<\/strong> \u0111\u1ec3 t\u1ea3i file Excel v\u1ec1 m\u00e1y.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-thoi-gian.jpg\" width=\"640\" height=\"434\" \/><br \/><span style=\"color: #00f\">L\u1ef1a ch\u1ecdn th\u1eddi gian cho b\u00e0i \u0111\u0103ng <\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-export.jpg\" width=\"640\" height=\"335\" \/><br \/><span style=\"color: #00f\">C\u00e1c l\u1ef1a ch\u1ecdn xu\u1ea5t d\u1eef li\u1ec7u <\/span><\/p>\n<p>Trong file Excel d\u1eef li\u1ec7u v\u1ec1 b\u00e0i \u0111\u0103ng n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u c\u1ef1c k\u00ec chi ti\u1ebft. Th\u00f4ng s\u1ed1 Fan Reach theo t\u1eebng b\u00e0i \u0111\u0103ng hi\u1ec3n th\u1ecb trong m\u1ee5c<strong> Lifetime Post Reach by people who like your Page<\/strong>. C\u1ed9t n\u00e0y n\u1eb1m trong tab <strong>Key Metrics<\/strong> c\u1ee7a file Excel, b\u1ea1n k\u00e9o thanh cu\u1ed9n sang ph\u1ea3i \u0111\u1ec3 t\u00ecm. Tuy giao di\u1ec7n kh\u00f4ng d\u1ec5 nh\u00ecn nh\u01b0ng s\u1ed1 li\u1ec7u n\u00e0y kh\u00e1 quan tr\u1ecdng v\u00e0 c\u0169ng \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-post-reach.jpg\" width=\"640\" height=\"318\" \/><br \/><span style=\"color: #00f\">S\u1ed1 li\u1ec7u Fan Reach trong file Excel<\/span><\/p>\n<div id=\"articleads3\" class=\"adbox in-article\">\u00a0<\/div>\n<h3 id=\"mcetoc_1h5bqth3dbb\">T\u1ea1i sao Fan Reach l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>S\u1ed1 l\u01b0\u1ee3ng fan ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1eebng b\u00e0i \u0111\u0103ng c\u00f3 l\u1ebd l\u00e0 <strong>m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t<\/strong>. N\u00f3 gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng <strong>m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn n\u1ed9i dung b\u00e0i \u0111\u0103ng t\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch trang c\u1ee7a b\u1ea1n<\/strong> v\u00e0 c\u0169ng cho bi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi th\u00edch trang do c\u00e1c cu\u1ed9c thi b\u1eaft m\u1eaft (hay t\u1ec7 h\u01a1n l\u00e0 th\u00f4ng qua r\u1ea5t nhi\u1ec1u trang &#8220;b\u00e1n fan&#8221; kh\u00e1c) s\u1ebd nhanh ch\u00f3ng \u1ea9n b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n trong Newsfeed c\u1ee7a h\u1ecd. N\u1ebfu h\u1ecd kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng h\u1ee7y theo d\u00f5i th\u00ec c\u0169ng do k\u00e9m h\u1ee9ng th\u00fa (v\u00e0 do \u0111\u00f3 k\u00e9m t\u01b0\u01a1ng t\u00e1c) m\u00e0 b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb b\u1edfi t\u00ednh n\u0103ng <strong>EdgeRank<\/strong> c\u1ee7a Facebook.<\/p>\n<p>Fan Reach l\u00e0 <strong>ch\u1ec9 s\u1ed1 quan tr\u1ecdng b\u1eadc nh\u1ea5t<\/strong> cho bi\u1ebft &#8220;s\u1ee9c kh\u1ecfe&#8221; v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a trang Facebook. Ch\u1ea5t l\u01b0\u1ee3ng fan c\u00e0ng cao v\u00e0 n\u1ed9i dung c\u00e0ng h\u1ea5p d\u1eabn th\u00ec s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u fan (v\u00e0 fan ti\u1ec1m n\u0103ng) ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"mcetoc_1h5bqth3dbc\">2. Organic Reach<\/h2>\n<p>Organic Reach (m\u1ee9c ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean) <strong>cho bi\u1ebft s\u1ed1 ng\u01b0\u1eddi \u2013 bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi \u0111\u00e3 th\u00edch v\u00e0 ch\u01b0a th\u00edch trang c\u1ee7a b\u1ea1n \u2013 nh\u00ecn th\u1ea5y 1 b\u00e0i \u0111\u0103ng n\u00e0o \u0111\u00f3<\/strong>. C\u0169ng nh\u01b0 Fan Reach, \u0111\u00e2y l\u00e0 con s\u1ed1 t\u1ef1 nhi\u00ean ch\u1ee9 kh\u00f4ng ph\u1ea3i do ho\u1ea1t \u0111\u1ed9ng c\u1ee7a fan (\u0111\u01b0\u1ee3c t\u00ednh trong Viral Reach). \u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Fan Reach v\u00e0 Organic Reach l\u00e0 th\u00f4ng s\u1ed1 th\u1ee9 2 bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00edch trang c\u1ee7a b\u1ea1n nh\u01b0ng \u0111\u00e3 truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0 nh\u00ecn th\u1ea5y n\u1ed9i dung.<\/p>\n<h3 id=\"mcetoc_1h5bqth3dbd\">Xem s\u1ed1 li\u1ec7u Organic Reach \u1edf \u0111\u00e2u?<\/h3>\n<p>C\u0169ng nh\u01b0 Fan Reach, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u1ed1 li\u1ec7u n\u00e0y ngay tr\u00ean giao di\u1ec7n Facebook ho\u1eb7c trong file Excel. Trong m\u1ee5c <strong>Reach<\/strong> ban \u0111\u1ea7u, b\u1ea1n ch\u1ecdn &#8220;<strong>Reach: Organic \/ Paid<\/strong>&#8221; \u0111\u1ec3 th\u1ea5y con s\u1ed1 th\u1ed1ng k\u00ea ho\u1eb7c t\u00ecm c\u1ed9t &#8220;<strong>Lifetime Post Organic Reach<\/strong>&#8221; trong th\u1ebb <strong>Key Metrics.<\/strong><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-reach.jpg\" width=\"640\" height=\"274\" \/><br \/><span style=\"color: #00f\">S\u1ed1 l\u01b0\u1ee3ng Organic Reach<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-organic-reach.jpg\" width=\"640\" height=\"275\" \/><\/p>\n<p>C\u1ea7n l\u01b0u \u00fd l\u00e0 Fan Reach v\u00e0 Organic Reach c\u00f3 th\u1ec3 kh\u00e1c nhau \u00edt nhi\u1ec1u gi\u1eefa c\u00e1c trang. V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa 2 trang khi so s\u00e1nh k\u1ebft qu\u1ea3 2 th\u00f4ng s\u1ed1 tr\u00ean.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-so-sanh.jpg\" width=\"480\" height=\"458\" \/><\/p>\n<p>\u0110\u1ed9 ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean <strong>kh\u00f4ng ph\u1ea3i khi n\u00e0o c\u0169ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c s\u1ed1 l\u01b0\u1ee3ng fan ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng<\/strong>. V\u1eady n\u00ean tr\u01b0\u1edbc khi d\u1ef1 v\u00e0o ch\u1ec9 s\u1ed1 Organic Reach thay v\u00ec Fan Reach th\u00ec h\u00e3y ki\u1ec3m tra xem trang c\u1ee7a b\u1ea1n c\u00f3 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa 2 s\u1ed1 li\u1ec7u n\u00e0y hay kh\u00f4ng.<\/p>\n<div class=\"adbox adsense in-article\">\u00a0<\/div>\n<h3 id=\"mcetoc_1h5bqth3dbe\">T\u1ea1i sao Organic Reach l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>Organic Reach c\u00f3 th\u1ec3 thay th\u1ebf Fan Reach nh\u01b0ng ch\u1ec9 khi m\u1ee9c ch\u00eanh l\u1ec7ch trung b\u00ecnh kh\u00f4ng qu\u00e1 l\u1edbn. Ch\u1ec9 s\u1ed1 Organic Reach c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean c\u1ee7a n\u1ed9i dung. V\u00ed d\u1ee5 nh\u01b0 <strong>khi Organic Reach g\u1ea7n v\u1edbi Fan Reach<\/strong> th\u00ec c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung n\u1ebfu h\u1ecd kh\u00f4ng th\u00edch trang c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c k\u00e9m qu\u1ea3ng b\u00e1 trang tr\u00ean c\u00e1c k\u00eanh kh\u00e1c. N\u1ebfu c\u00f3 website, blog hay b\u1ea3n tin (newsletter) m\u00e0 Organic Reach v\u1edbi Fan Reach v\u1eabn ch\u00eanh l\u1ec7ch \u00edt th\u00ec c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi m\u1edbi t\u1edbi xem n\u1ed9i dung c\u1ee7a m\u00ecnh. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y th\u00ec h\u00e3y <strong>th\u1eed qu\u1ea3ng b\u00e1 trang tr\u00ean c\u00e1c k\u00eanh kh\u00e1c<\/strong> v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y ch\u1ec9 s\u1ed1 Organic Reach gia t\u0103ng.<\/p>\n<h2 id=\"mcetoc_1h5bqth3dbf\">3. Engagement<\/h2>\n<p>Theo Facebook, khi n\u00f3i t\u1edbi c\u00e1c th\u00f4ng s\u1ed1 li\u00ean quan t\u1edbi b\u00e0i \u0111\u0103ng th\u00ec Engagement d\u00f9ng \u0111\u1ec3 ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi click v\u00e0o b\u1ea5t k\u00ec v\u1ecb tr\u00ed n\u00e0o tr\u00ean b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 th\u1ec3 l\u00e0 <strong>Like, Comment<\/strong> <strong>hay Share,<\/strong> <strong>s\u1ed1 ng\u01b0\u1eddi xem video c\u1ee7a b\u1ea1n hay click v\u00e0o Link ho\u1eb7c h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n chia s\u1ebb<\/strong>. N\u00f3 c\u0169ng bao g\u1ed3m s\u1ed1 ng\u01b0\u1eddi click v\u00e0o t\u00ean c\u1ee7a ng\u01b0\u1eddi b\u00ecnh lu\u1eadn, th\u00edch 1 b\u00ecnh lu\u1eadn, click v\u00e0o t\u00ean c\u1ee7a trang v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c b\u1eb1ng c\u00e1ch b\u00e1o c\u00e1o (Report) b\u00e0i \u0111\u0103ng.<\/p>\n<p><strong>Engaged Users<\/strong> \u2013 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 click v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng th\u1ee9 2 sau c\u00e1c th\u00f4ng s\u1ed1 v\u1ec1 m\u1ee9c ti\u1ebfp c\u1eadn (Reach). Trong khi Reach cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi nh\u00ecn \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n th\u00ec Engagement cho bi\u1ebft<strong> s\u1ed1 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung<\/strong> \u0111\u00f3.<\/p>\n<h3 id=\"mcetoc_1h5bqth3dbg\">T\u00ecm s\u1ed1 li\u1ec7u v\u1ec1 Engagement \u1edf \u0111\u00e2u?<\/h3>\n<p>C\u0169ng t\u1ea1i danh s\u00e1ch b\u00e0i \u0111\u0103ng n\u00f3i tr\u00ean, \u1edf b\u00ean c\u1ea1nh c\u1ed9t <strong>Reach,<\/strong> b\u1ea1n s\u1ebd th\u1ea5y m\u1ee5c <strong>Engagement.<\/strong> Trong file Excel, con s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n \u1edf m\u1ee5c <strong>Lifetime Engaged Users.<\/strong><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-engagement.jpg\" width=\"640\" height=\"275\" \/><\/p>\n<p>N\u1ebfu xem s\u1ed1 li\u1ec7u n\u00e0y tr\u00ean giao di\u1ec7n Facebook th\u00ec b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c con s\u1ed1 ch\u00ednh x\u00e1c nh\u01b0 s\u1ed1 click, s\u1ed1 b\u00ecnh lu\u1eadn, chia s\u1ebb ho\u1eb7c t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \u2013 <strong>Engagement Rate<\/strong> b\u1eb1ng c\u00e1c l\u1ef1a ch\u1ecdn trong tr\u00ecnh th\u1ea3.<\/p>\n<h3 id=\"mcetoc_1h5bqth3dbh\">T\u1ea1i sao Engagement l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u2013 cho d\u00f9 d\u01b0\u1edbi b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c n\u00e0o nh\u01b0 th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb hay ngay c\u1ea3 v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c b\u1ecb \u0111\u1ed9ng h\u01a1n nh\u01b0 xem video, click v\u00e0o \u0111\u01b0\u1eddng d\u1eabn hay ph\u00f3ng to h\u00ecnh \u1ea3nh \u2013 c\u00f3 l\u1ebd l\u00e0 con s\u1ed1 quan tr\u1ecdng th\u1ee9 2 m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m n\u1ebfu th\u1ef1c s\u1ef1 mu\u1ed1n \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a trang Fan Page. \u0110\u01b0\u1ee3c xem b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn l\u00e0 ch\u01b0a \u0111\u1ee7, <strong>b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o ra h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi xem v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng<\/strong>.<\/p>\n<p>Khi \u0111o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u00ec c\u0169ng \u0111\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o con s\u1ed1 th\u00f4 m\u00e0 b\u1ea1n nh\u00ecn th\u1ea5y trong m\u1ee5c Insights. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c con s\u1ed1 n\u00e0y v\u00e0 so s\u00e1nh c\u00e1c b\u00e0i \u0111\u0103ng v\u1edbi nhau l\u00e0 nh\u00ecn v\u00e0o <strong>s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c chia cho s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng<\/strong>. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 so s\u00e1nh s\u1ed1 li\u1ec7u v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i \u0111\u0103ng l\u00e0 th\u00f4ng qua t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m. \u0110\u00e2y s\u1ebd l\u00e0 con s\u1ed1 m\u00e0 b\u1ea1n d\u00f9ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho t\u1eebng b\u00e0i \u0111\u0103ng.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-cong-thuc.jpg\" width=\"480\" height=\"212\" \/><br \/><span style=\"color: #00f\" data-mce-mark=\"1\">S\u1ed1 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c chia cho s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn<\/span><\/p>\n<p>N\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c t\u01b0\u01a1ng t\u00e1c t\u1ed1t tr\u00ean t\u1eebng b\u00e0i \u0111\u0103ng l\u00e0 do ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung hay \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1edfi c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi xem n\u00f3 h\u01a1n. Con s\u1ed1 ph\u1ea7n tr\u0103m s\u1ebd t\u00ednh c\u1ea3 m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00fap b\u1ea1n so s\u00e1nh c\u00e1c b\u00e0i \u0111\u0103ng ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<h2 id=\"mcetoc_1h5bqth3dbi\">4. People Talking About This (StorytMasterskillsrs)<\/h2>\n<p><strong>People Talking About This<\/strong> hay c\u00f2n g\u1ecdi l\u00e0 <strong>StorytMasterskillsrs<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng th\u00f4ng s\u1ed1 m\u00e0 \u00edt ng\u01b0\u1eddi hi\u1ec3u. Con s\u1ed1 n\u00e0y l\u00e0 1 ph\u1ea7n c\u1ee7a Engagement, t\u1ee9c l\u00e0 s\u1ed1 ng\u01b0\u1eddi StorytMasterskillsrs n\u1eb1m trong s\u1ed1 ng\u01b0\u1eddi Engaged User \u0111\u00e3 n\u00f3i t\u1edbi \u1edf tr\u00ean. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 con s\u1ed1 PTAT ch\u1ec9 <strong>\u0111o l\u01b0\u1eddng 3 ho\u1ea1t \u0111\u1ed9ng l\u00e0 th\u00edch, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb<\/strong>, hay n\u00f3i c\u1ee5 th\u1ec3 h\u01a1n th\u00ec con s\u1ed1 PTAT n\u00e0y ch\u1ec9 ra s\u1ed1 l\u01b0\u1ee3ng fan th\u1ef1c s\u1ef1 c\u00f3 h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 b\u1ea1n b\u00e8 m\u00ecnh c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y.<\/p>\n<div class=\"adbox in-article adsense\">\u00a0<\/div>\n<h3 id=\"mcetoc_1h5bqth3dbj\">T\u00ecm s\u1ed1 People Talking About This \u1edf \u0111\u00e2u?<\/h3>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y th\u00f4ng s\u1ed1 n\u00e0y ngay tr\u00ean giao di\u1ec7n Facebook nh\u01b0ng b\u00e2y gi\u1edd Facebook \u0111\u00e3 b\u1ecf th\u00f4ng s\u1ed1 n\u00e0y v\u00e0 b\u1ea1n ph\u1ea3i xem trong file Excel. C\u00e1c con s\u1ed1 n\u1eb1m trong th\u1ebb <strong>Lifetime Talking About This<\/strong> mang t\u1edbi s\u1ed1 ng\u01b0\u1eddi th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb cho t\u1eebng b\u00e0i \u0111\u0103ng.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-talking-about-this.jpg\" width=\"640\" height=\"275\" \/><\/p>\n<h3 id=\"mcetoc_1h5bqth3dbk\">V\u00ec sao People Talking About This l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>\u0110\u00e2y l\u00e0 1 th\u00f4ng s\u1ed1 &#8220;viral&#8221;. M\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c khi\u1ebfn ng\u01b0\u1eddi l\u00e0m Marketing t\u1ea1o trang Facebook Page l\u00e0 b\u1edfi kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. Con s\u1ed1 PTAT c\u00f3 l\u1ebd \u0111o l\u01b0\u1eddng t\u1ed1t nh\u1ea5t<strong> s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd<\/strong>. H\u00e3y nh\u1edb l\u00e0 khi 1 ng\u01b0\u1eddi d\u00f9ng th\u00edch, b\u00ecnh lu\u1eadn hay chia s\u1ebb m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean trang c\u1ee7a b\u1ea1n, Facebook c\u00f3 th\u1ec3 s\u1ebd hi\u1ec3n th\u1ecb h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 tr\u00ean Facebook c\u1ee7a b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd. G\u1ecdi l\u00e0 &#8220;c\u00f3 th\u1ec3&#8221; b\u1edfi Facebook c\u0169ng ch\u1ec9 gi\u1edbi h\u1ea1n c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ki\u1ec3u n\u00e0y.<\/p>\n<p>D\u00f9 kh\u00f4ng n\u00ean qu\u00e1 k\u00ec v\u1ecdng v\u00e0o con s\u1ed1 n\u00e0y nh\u01b0ng Facebook v\u1eabn l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111\u00f2n b\u1ea9y cho c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"mcetoc_1h5bqth3dbl\">5. T\u1ec9 l\u1ec7 Click-Through<\/h2>\n<p>Con s\u1ed1 n\u00e0y th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 quen thu\u1ed9c. CTR hay Click-Through Rate \u0111\u00e3 c\u00f3 m\u1eb7t nhi\u1ec1u n\u0103m, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00ecnh th\u1ee9c Marketing b\u1eb1ng email, banner qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Adwords ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Landing Page.<\/p>\n<p>Trong Facebook th\u00ec n\u00f3 c\u0169ng mang \u00fd ngh\u0129a t\u01b0\u01a1ng t\u1ef1, cho bi\u1ebft <strong>s\u1ed1 ng\u01b0\u1eddi click v\u00e0o link trong n\u1ed9i dung c\u1ee7a b\u1ea1n, xem video c\u1ee7a b\u1ea1n ho\u1eb7c xem h\u00ecnh \u1ea3nh \u1edf k\u00edch th\u01b0\u1edbc l\u1edbn h\u01a1n<\/strong>.<\/p>\n<h3 id=\"mcetoc_1h5bqth3dbm\">T\u00ecm th\u00f4ng s\u1ed1 v\u1ec1 t\u1ec9 l\u1ec7 Click-Through \u1edf \u0111\u00e2u?<\/h3>\n<p>B\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y t\u1ec9 l\u1ec7 n\u00e0y tr\u00ean giao di\u1ec7n Facebook m\u00e0 ph\u1ea3i t\u00ecm trong file Excel. Tab mang t\u00ean <strong>Lifetime Post Consumers by Type<\/strong> s\u1ebd \u0111\u01b0a \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi click v\u00e0o b\u1ea5t k\u00ec n\u01a1i n\u00e0o tr\u00ean b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. Tab b\u00ean ph\u1ea3i s\u1ebd mang \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng click v\u00e0o b\u1ea5t k\u00ec n\u01a1i n\u00e0o tr\u00ean b\u00e0i \u0111\u0103ng. M\u1ed7i b\u00e0i \u0111\u0103ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i <strong>Link, Photo<\/strong> hay <strong>Video.<\/strong><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-click-through.jpg\" width=\"640\" height=\"346\" \/><\/p>\n<h3 id=\"mcetoc_1h5bqth3dbn\">T\u1ea1i sao t\u1ec9 l\u1ec7 Click-Through l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>Bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c n\u1ed9i dung (Reach) \u0111\u00e3 t\u1ed1t, bi\u1ebft \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi h\u1ee9ng th\u00fa v\u1edbi n\u1ed9i dung (Engagement) c\u00f2n t\u1ed1t h\u01a1n nh\u01b0ng \u0111i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 <strong>bao nhi\u00eau ng\u01b0\u1eddi \u0111\u1ee7 h\u1ee9ng th\u00fa \u0111\u1ec3 ch\u00fa \u00fd t\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong>, ngh\u0129a l\u00e0 h\u1ecd d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem video, xem h\u00ecnh \u1ea3nh hay link m\u00e0 b\u1ea1n chia s\u1ebb. T\u1ec9 l\u1ec7 click-through l\u00e0 c\u00f4ng c\u1ee5 n\u1eb1m d\u01b0\u1edbi c\u00f9ng c\u1ee7a ph\u1ec5u \u0111o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, v\u00ec th\u1ebf h\u00e3y \u0111\u1ec3 m\u1eaft t\u1edbi n\u00f3<\/p>\n<h2 id=\"mcetoc_1h5bqth3dbo\">6. Negative Feedback<\/h2>\n<p>Ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a fan t\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0<strong> \u1ea9n 1 b\u00e0i \u0111\u0103ng n\u00e0o \u0111\u00f3, \u1ea9n c\u00e1c b\u00e0i \u0111\u0103ng trong t\u01b0\u01a1ng lai c\u1ee7a trang, b\u1ecf th\u00edch trang hay th\u1eadm ch\u00ed t\u1ec7 nh\u1ea5t l\u00e0 b\u00e1o c\u00e1o b\u00e0i \u0111\u0103ng l\u00e0 spam<\/strong>. N\u00f3i 1 c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec s\u1ed1 li\u1ec7u n\u00e0y cho bi\u1ebft s\u1ed1 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 kh\u00f4ng th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<h3 id=\"mcetoc_1h5bqth3dbp\">T\u00ecm s\u1ed1 li\u1ec7u v\u1ec1 Negative Feedback \u1edf \u0111\u00e2u?<\/h3>\n<p>Con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1ea1i m\u1ee5c <strong>Engagement<\/strong> nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean ho\u1eb7c trong th\u1ebb tab <strong>Lifetime Negative Feedback.<\/strong> S\u1ed1 li\u1ec7u tr\u00ean Facebook ch\u1ec9 mang t\u1edbi con s\u1ed1 t\u1ed5ng c\u1ed9ng c\u00f2n mu\u1ed1n xem chi ti\u1ebft s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a t\u1eebng h\u00e0nh \u0111\u1ed9ng th\u00ec b\u1ea1n c\u1ea7n xem trong file Excel.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-engagement-1.jpg\" width=\"640\" height=\"265\" \/><\/p>\n<h3 id=\"mcetoc_1h5bqth3dbq\">T\u1ea1i sao Negative Feedback l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>T\u1eeb th\u00e1ng 9 n\u0103m 2012, Facebook b\u1eaft \u0111\u1ea7u coi tr\u1ecdng con s\u1ed1 ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c h\u01a1n. Nh\u1eefng b\u00e0i \u0111\u0103ng c\u00f3 nhi\u1ec1u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c s\u1ebd \u00edt \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n h\u01a1n th\u00f4ng qua <strong>EdgeRack<\/strong> v\u00e0 trang v\u1edbi nhi\u1ec1u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u0169ng s\u1ebd \u00edt \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn h\u01a1n. Kh\u1ecfi c\u1ea7n ph\u1ea3i n\u00f3i, n\u1ebfu mu\u1ed1n Marketing b\u1eb1ng Facebook c\u00f3 l\u1ee3i th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1eef con s\u1ed1 n\u00e0y th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-negative.jpg\" width=\"640\" height=\"301\" \/><\/p>\n<p>C\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng s\u1ed1 v\u1ec1 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (s\u1ed1 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, s\u1ed1 ng\u01b0\u1eddi n\u00f3i v\u1ec1 trang&#8230;), khi \u0111o l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, \u0111\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 b\u1ea1n hi\u1ec3u v\u00e0 so s\u00e1nh d\u1eef li\u1ec7u l\u00e0 t\u1ea1o ra c\u00e1c con s\u1ed1 t\u01b0\u01a1ng \u0111\u1ed1i b\u1eb1ng t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m <strong>s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c tr\u00ean s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng<\/strong>. T\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m c\u00f3 \u0111\u01b0\u1ee3c s\u1ebd mang \u00fd ngh\u0129a h\u01a1n nhi\u1ec1u b\u1edfi n\u00f3 t\u00ednh t\u1edbi c\u1ea3 y\u1ebfu t\u1ed1 ti\u1ebfp c\u1eadn b\u00e0i \u0111\u0103ng khi so s\u00e1nh.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1175\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/22\/so-lieu-facebook-negative-1.jpg\" width=\"480\" height=\"264\" \/><\/p>\n<div class=\"adbox in-article\">\u00a0<\/div>\n<h3 id=\"mcetoc_1h5bqth3dbr\">K\u1ebft lu\u1eadn<\/h3>\n<p>\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a trang Facebook Page c\u00f3 th\u1ec3 l\u00e0 1 c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p khi b\u1ea1n ph\u1ea3i nh\u00ecn v\u00e0o nh\u1eefng con s\u1ed1 trong Facebook Insight v\u00e0 file Excel. Nh\u01b0ng b\u1ea1n c\u0169ng s\u1ebd nh\u1eadn ra nh\u1eefng l\u1ee3i \u00edch khi hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c d\u1eef li\u1ec7u \u0111\u00f3 t\u1eeb \u0111\u00e2u m\u00e0 t\u1edbi, n\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 c\u1ea3i thi\u1ec7n. Khi \u0111\u00e3 quen v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 \u0111\u00f3 th\u00ec b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 d\u00f9ng t\u1edbi c\u00f4ng c\u1ee5 c\u1ee7a c\u00e1c b\u00ean th\u1ee9 3, c\u00f3 c\u1ea3 c\u00e1c l\u1ef1a ch\u1ecdn mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Th\u1ed1ng k\u00ea b\u00e0i vi\u1ebft tr\u00ean Facebook, Fan reach <\/strong>v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c r\u1ea5t quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi l\u00e0m marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. V\u1eady <strong>Facebook c\u00f3 bao nhi\u00eau s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea quan tr\u1ecdng<\/strong>? H\u00e3y c\u00f9ng Masterskills.com t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41182"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41182"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41182\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}