{"id":41186,"date":"2023-12-10T02:33:14","date_gmt":"2023-12-10T02:33:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-bai-hoc-kinh-doanh-thanh-cong-tu-ceo-amazon-jeff-bezos.html"},"modified":"2023-12-13T04:50:41","modified_gmt":"2023-12-13T04:50:41","slug":"5-bai-hoc-kinh-doanh-thanh-cong-tu-ceo-amazon-jeff-bezos","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-bai-hoc-kinh-doanh-thanh-cong-tu-ceo-amazon-jeff-bezos.html","title":{"rendered":"5 b\u00e0i h\u1ecdc kinh doanh th\u00e0nh c\u00f4ng t\u1eeb CEO Amazon \u2013 Jeff Bezos"},"content":{"rendered":"
\n

Jeff Bezos \u2013 \u00f4ng ch\u1ee7 c\u1ee7a trang web mua h\u00e0ng tr\u1ef1c tuy\u1ebfn Amazon \u2013 c\u00e1i t\u00ean hi\u1ebfm c\u00f3 ai s\u1eed d\u1ee5ng Internet m\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn.<\/p>\n

Jeff Bezos \u2013 m\u1ed9t trong nh\u1eefng t\u1ef7 ph\u00fa n\u1ed5i ti\u1ebfng nh\u1ea5t h\u00e0nh tinh l\u1ecdt v\u00e0o danh s\u00e1ch 100 CEO xu\u1ea5t s\u1eafc nh\u1ea5t th\u1ebf gi\u1edbi do T\u1ea1p ch\u00ed Harvard Business Review b\u00ecnh ch\u1ecdn.<\/p>\n

Ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ebf gi\u1edbi Internet v\u00e0o n\u0103m 1995 v\u00e0 m\u1eb7c d\u00f9 tr\u1ea3i qua nhi\u1ec1u th\u1ea5t b\u1ea1i v\u00f4 c\u00f9ng \u0111au \u0111\u1edbn (\u0111\u1eb7c bi\u1ec7t l\u00e0 trong giai \u0111o\u1ea1n sau khi bong b\u00f3ng dot.com b\u00f9ng n\u1ed5) nh\u01b0ng Amazon v\u1eabn “s\u1ed1ng s\u00f3t” v\u00e0 kh\u00f4ng ng\u1eebng l\u1edbn m\u1ea1nh nh\u1edd kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i, t\u1ea7m nh\u00ecn v\u00e0 tinh th\u1ea7n kh\u00f4ng bao gi\u1edd t\u1eeb b\u1ecf c\u1ee7a Jeff Bezos. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 g\u1ecdi \u00f4ng l\u00e0 CEO l\u1ed7i l\u1ea1c nh\u1ea5t n\u01b0\u1edbc M\u1ef9, ch\u1ec9 sau Steve Jobs.<\/p>\n

V\u1edbi Jeff Bezos:<\/p>\n

\n

Khi b\u1ea1n c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nh\u1eefng th\u1ee9 nh\u1ecf b\u00e9.<\/p>\n

T\u00f4i bi\u1ebft r\u1eb1ng khi m\u00ecnh 80 tu\u1ed5i, t\u00f4i s\u1ebd ch\u1eb3ng bao gi\u1edd ngh\u0129 v\u1ec1 l\u00fd do t\u1ea1i sao m\u00ecnh l\u1ea1i t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c \u1edf Wall Street v\u00e0o n\u0103m 1994. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 s\u1ebd kh\u00f4ng khi\u1ebfn b\u1ea1n lo l\u1eafng khi b\u1ea1n \u0111\u00e3 \u1edf \u0111\u1ed9 tu\u1ed5i 80. \u0110\u1ed3ng th\u1eddi, t\u00f4i bi\u1ebft r\u1eb1ng m\u00ecnh s\u1ebd v\u00f4 c\u00f9ng h\u1ed1i ti\u1ebfc n\u1ebfu kh\u00f4ng tham gia v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Internet \u2013 th\u1ee9 m\u00e0 t\u00f4i ngh\u0129 r\u1eb1ng s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n c\u00e1ch m\u1ea1ng trong t\u01b0\u01a1ng lai. Khi t\u00f4i ngh\u0129 v\u1ec1 s\u1ef1 vi\u1ec7c theo c\u00e1ch \u0111\u00f3… th\u00ec m\u1ecdi vi\u1ec7c s\u1ebd v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/blockquote>\n

\"CEO<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u00e0i h\u1ecdc v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p c\u1ea7n h\u1ecdc h\u1ecfi t\u1eeb v\u1ecb CEO t\u00e0i ba n\u00e0y \u2013 m\u1ed9t con ng\u01b0\u1eddi m\u00e0 “th\u00e0 quy\u1ebft \u0111\u1ecbnh th\u1eed v\u00e0 th\u1ea5t b\u1ea1i v\u1edbi m\u1ed9t startup c\u00f2n h\u01a1n l\u00e0 ch\u1eb3ng bao gi\u1edd th\u1eed”.<\/em><\/p>\n

1. Tri\u1ebft l\u00fd v\u1ec1 “chi\u1ebfc gh\u1ebf tr\u1ed1ng”<\/h2>\n

Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a Amazon, Bezos lu\u00f4n \u0111\u1eb7t m\u1ed9t chi\u1ebfc gh\u1ebf tr\u1ed1ng trong m\u1ed7i cu\u1ed9c h\u1ecdp. \u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1, \u0111\u00e2y l\u00e0 “kh\u00e1ch h\u00e0ng” c\u1ee7a Amazon v\u00e0 chi\u1ebfc gh\u1ebf tr\u1ed1ng \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf r\u1eb1ng kh\u00f4ng c\u00f3 quy\u1ebft \u0111\u1ecbnh n\u00e0o h\u1ecd \u0111\u01b0a ra \u0111\u01b0\u1ee3c ph\u00e9p l\u00e0m tr\u00e1i \u00fd “th\u00e0nh vi\u00ean” quan tr\u1ecdng nh\u1ea5t trong cu\u1ed9c h\u1ecdp.<\/p>\n

T\u1eeb khi b\u1eaft \u0111\u1ea7u, Bezos \u0111\u00e3 kh\u00e1 r\u00f5 r\u00e0ng v\u1ec1 khao kh\u00e1t c\u1ee7a m\u00ecnh mu\u1ed1n bi\u1ebfn Amazon tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty b\u1ecb “\u00e1m \u1ea3nh b\u1edfi kh\u00e1ch h\u00e0ng” (customer-obsessed). Tri\u1ebft l\u00fd l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 th\u1ee9 \u0111\u00e3 khi\u1ebfn Amazon tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Th\u1ebf h\u1ec7 Millenaire h\u00e3y nh\u1edb l\u1ea5y \u0111i\u1ec1u n\u00e0y, b\u1ea5t k\u1ec3 tu\u1ed5i t\u00e1c, ni\u1ec1m tin “kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf” v\u1eabn lu\u00f4n l\u00e0 s\u1ef1 th\u1eadt.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a Amazon \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo m\u1ed9t danh s\u00e1ch g\u1ed3m 500 ti\u00eau ch\u00ed v\u00e0 805 trong s\u1ed1 \u0111\u00f3 c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Bezos th\u1eadm ch\u00ed c\u00f2n gay g\u1eaft h\u01a1n khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch. Ai c\u0169ng gh\u00e9t ch\u1edd \u0111\u1ee3i, kh\u00f4ng th\u00edch s\u1ea3n ph\u1ea9m b\u1ecb l\u1ed7i hay h\u1ebft h\u00e0ng trong kho, th\u1ebf n\u00ean, Amazon li\u00ean t\u1ee5c thu th\u1eadp nh\u1eefng th\u00f4ng tin nh\u01b0 v\u1eady v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a nh\u1eefng phi\u1ec1n to\u00e1i n\u00e0y. Th\u1eadm ch\u00ed, c\u00f4ng ty c\u00f2n nghi\u00ean c\u01b0u \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ed7i l\u1ea7n website hi\u1ec3n th\u1ecb ch\u1eadm tr\u1ec5 0,1 gi\u00e2y c\u0169ng khi\u1ebfn cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u1ea3m \u0111i 1%.<\/p>\n

\u0110\u1ed1i v\u1edbi Bezos, \u0111\u1ed5i m\u1edbi d\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 nh\u1ea5t. S\u1ea3n ph\u1ea9m Kindle ra \u0111\u1eddi sau khi Amazon n\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n m\u1ed9t thi\u1ebft b\u1ecb \u0111\u1ecdc nh\u1ecf g\u1ecdn c\u00f3 th\u1ec3 t\u1ea3i s\u00e1ch v\u1ec1 trong v\u00f2ng 60 gi\u00e2y. M\u1eb7c d\u00f9 h\u1ecd \u0111\u00e3 m\u1ea5t h\u00e0ng n\u0103m tr\u1eddi \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ho\u00e0n thi\u1ec7n Kindle nh\u01b0ng Bezos ch\u01b0a m\u1ed9t l\u1ea7n do d\u1ef1 \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 kinh ph\u00ed. Khi m\u1ed9t gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh h\u1ecfi r\u1eb1ng \u00f4ng d\u1ef1 tr\u00f9 bao nhi\u00eau cho d\u1ef1 \u00e1n Kindle, Bezos ngay l\u1eadp t\u1ee9c tr\u1ea3 l\u1eddi: ”Ch\u00fang ta c\u00f2n bao nhi\u00eau ti\u1ec1n?”.<\/em><\/p>\n

\u00a0<\/div>\n
\n

D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed1t nh\u1ea5t khi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n g\u1ecdi b\u1ea1n, kh\u00f4ng c\u1ea7n tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n. N\u00f3 ch\u1ec9 v\u1eadn h\u00e0nh theo \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 m\u00e0 th\u00f4i.<\/p>\n<\/blockquote>\n

2. L\u1eddi xin l\u1ed7i ch\u00e2n th\u00e0nh kh\u00f4ng l\u00e0m t\u1ed5n th\u01b0\u01a1ng “c\u00e1i t\u00f4i” c\u1ee7a b\u1ea1n<\/h2>\n

Quay tr\u1edf l\u1ea1i v\u00e0o n\u0103m 2009, Amazon t\u1eebng ch\u1ecdc gi\u1eadn kh\u00e1ch h\u00e0ng khi th\u1eb3ng tay x\u00f3a c\u00e1c b\u1ea3n copy c\u1ee7a cu\u1ed1n s\u00e1ch Tr\u1ea1i s\u00fac v\u1eadt (Animal Farm) v\u00e0 1984 c\u1ee7a George Orwell d\u00f9 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd mua. Nguy\u00ean nh\u00e2n l\u00e0 do hai t\u00e1c ph\u1ea9m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n tr\u00e1i ph\u00e9p b\u1edfi m\u1ed9t ng\u01b0\u1eddi b\u00e1n \u1ea9n danh. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c th\u00ec t\u00ecnh hu\u1ed1ng n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u1edf m\u1ee9c \u0111\u1ed9 trung b\u00ecnh.<\/p>\n

\"CEO<\/p>\n

Tuy nhi\u00ean, v\u1edbi Bezos th\u00ec l\u1ea1i kh\u00e1c. B\u1ea5t c\u1ee9 th\u1ee9 g\u00ec l\u00e0m t\u1ed5n th\u01b0\u01a1ng kh\u00e1ch h\u00e0ng th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng khi\u1ebfn \u00f4ng b\u1ecb t\u1ed5n th\u01b0\u01a1ng. Do \u0111\u00f3, \u00f4ng \u0111\u00e3 vi\u1ebft m\u1ed9t b\u1ee9c th\u01b0 xin l\u1ed7i v\u1edbi danh ngh\u0129a c\u00e1 nh\u00e2n t\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng. \u00d4ng n\u00f3i, “c\u00e1ch gi\u1ea3i quy\u1ebft c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y th\u1eadt ngu ng\u1ed1c, thi\u1ebfu suy ngh\u0129 v\u00e0 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi c\u00e1c nguy\u00ean t\u1eafc kinh doanh c\u01a1 b\u1ea3n c\u1ee7a c\u00f4ng ty… T\u1eeb \u0111\u00e2y v\u1ec1 sau, ch\u00fang t\u00f4i s\u1ebd ch\u00edn ch\u1eafn h\u01a1n trong t\u1eebng quy\u1ebft \u0111\u1ecbnh”.<\/em><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t startup, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ngh\u0129 th\u1eeba nh\u1eadn sai l\u1ea7m d\u1eabn t\u1edbi m\u1ea5t kh\u00e1ch h\u00e0ng nh\u01b0ng th\u1ef1c t\u1ebf, t\u1eeb ch\u1ed1i l\u00e0m \u0111i\u1ec1u n\u00e0y c\u00f2n \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra xa b\u1ea1n h\u01a1n. Trong v\u00ed d\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, \u0111a ph\u1ea7n c\u00e1c c\u00f4ng ty \u0111\u01a1n gi\u1ea3n s\u1ebd \u0111\u01b0a ra m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed xin l\u1ed7i v\u1ec1 sai s\u00f3t \u0111\u00e3 m\u1eafc ph\u1ea3i. Nh\u1eefng th\u00e0nh ph\u1ea7n t\u1ec7 nh\u1ea5t c\u00f2n c\u1ee9ng r\u1eafn ph\u1ee7 nh\u1eadn h\u1ecd m\u1eafc l\u1ed7i.<\/p>\n

Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, khi x\u1ea3y ra sai s\u00f3t, kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean kh\u00f3 ch\u1ecbu. R\u00f5 r\u00e0ng, b\u1ee9c th\u01b0 c\u1ea7u xin s\u1ef1 tha th\u1ee9 \u0111\u1ea7y ch\u00e2n th\u00e0nh c\u1ee7a Bezos \u0111\u00e3 “thu ph\u1ee5c” \u0111\u01b0\u1ee3c h\u1ecd.<\/p>\n

3. Quy t\u1eafc 2 chi\u1ebfc b\u00e1nh Pizza<\/h2>\n

Jeff Bezos l\u00e0 t\u00edn \u0111\u1ed3 trung th\u00e0nh c\u1ee7a nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1eb7t v\u1edbi quy\u1ec1n l\u1ef1c v\u00f4 h\u1ea1n. Trong suy ngh\u0129 c\u1ee7a ri\u00eang \u00f4ng, 2 chi\u1ebfc pizza kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 c\u1ea3 nh\u00f3m c\u00f9ng \u0103n th\u00ec cu\u1ed9c h\u1ecdp \u0111\u00f3 qu\u00e1 l\u1edbn, qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi tham d\u1ef1. Th\u1ef1c ch\u1ea5t, Bezos ch\u1ec9 khuy\u1ebfn kh\u00edch h\u1ecdp h\u00e0nh khi th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft.<\/p>\n

Bezos cho r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ed9i nh\u00f3m qu\u00e1 nhi\u1ec1u th\u00e0nh vi\u00ean s\u1ebd tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3, r\u1ea5t kh\u00f3 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00f2n g\u00e2y l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n

\u00a0<\/div>\n

Kh\u00f4ng c\u00f3 nghi ng\u1edd g\u00ec khi \u00fd t\u01b0\u1edfng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u00e1p d\u1ee5ng kh\u00e1 hi\u1ec7u qu\u1ea3. Ch\u1eb3ng h\u1ea1n nh\u01b0 AMZInsight, c\u00f4ng ty n\u00e0y th\u01b0\u1eddng ph\u00e2n b\u1ed5 c\u00e1c \u0111\u1ea7u vi\u1ec7c cho t\u1eebng nh\u00f3m nh\u1ecf. Nh\u1edd v\u1eady, nhi\u1ec7m v\u1ee5 ho\u00e0n th\u00e0nh nhanh h\u01a1n v\u00e0 ai c\u0169ng \u0111\u01b0\u1ee3c t\u1ef1 do th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh.<\/p>\n

\"CEO<\/p>\n

Ngo\u00e0i ra, trong c\u00e1c bu\u1ed5i h\u1ecdp c\u1ee7a ban \u0111i\u1ec1u h\u00e0nh Amazon, tr\u01b0\u1edbc khi th\u1ea3o lu\u1eadn b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, c\u1ea3 nh\u00f3m \u2013 trong \u0111\u00f3 c\u00f3 c\u1ea3 Jeff Bezos \u0111\u1ec1u ph\u1ea3i ng\u1ed3i im l\u1eb7ng trong 30 ph\u00fat \u0111\u1ec3 \u0111\u1ecdc c\u00e1c b\u00e1o c\u00e1o d\u00e0i 6 trang gi\u1ea5y. “Vi\u1ec7c \u0111\u1ecdc nh\u01b0 v\u1eady \u0111\u1ea3m b\u1ea3o nh\u00f3m s\u1ebd kh\u00f4ng b\u1ecb ph\u00e2n t\u00e1n s\u1ef1 ch\u00fa \u00fd v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi th\u1ea3o lu\u1eadn. \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng t\u01b0 duy v\u00e0 suy ngh\u0129 th\u1ea5u \u0111\u00e1o cho c\u1ea5p qu\u1ea3n l\u00fd”<\/em>, Bezos chia s\u1ebb.<\/p>\n

4. D\u00e0i h\u1ea1n m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng<\/h2>\n

Khi chi ti\u1ec1n ra mua h\u01a1n 1 tri\u1ec7u \u0111\u1ea7u s\u00e1ch \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho kh\u00e1ch h\u00e0ng, Bezos nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u1eddi ch\u1ec9 tr\u00edch v\u00e0 quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 li\u1ec1u l\u0129nh, d\u1ea1i d\u1ed9t. H\u01a1n 10 n\u0103m sau \u0111\u00f3, khi kho\u1ea3n \u0111\u1ea7u t\u01b0 b\u1eaft \u0111\u1ea7u c\u00f3 l\u00e3i, nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch \u0111\u00f3 l\u1ea1i bi\u1ebfn th\u00e0nh nh\u1eefng l\u1eddi h\u00e1t ca ng\u1ee3i th\u00e0nh c\u00f4ng c\u1ee7a Bezos.<\/p>\n

N\u1ebfu m\u1ed9t chi\u1ebfn thu\u1eadt ho\u1eb7c s\u00e1ng ki\u1ebfn d\u01b0\u1eddng nh\u01b0 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i to l\u1edbn th\u00ec Bezos s\u1eb5n s\u00e0ng b\u1ecf qua m\u1ecdi s\u1ef1 ph\u1ea3n \u0111\u1ed1i \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3. \u00d4ng c\u00f3 th\u1ec3 ch\u1edd n\u1eeda th\u1ebf k\u1ef7 \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n l\u00e3i t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh nh\u01b0ng n\u1ebfu c\u1ea3m th\u1ea5y \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1ed1t, \u00f4ng s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i. Ch\u1eb3ng h\u1ea1n, khi nh\u1eefng cu\u1ed1n ebook l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, Amazon \u2013 l\u00fac \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng nh\u1ecf \u00e1p d\u1ee5ng m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi phi\u00ean b\u1ea3n in, d\u1eabn t\u1edbi c\u00f4ng ty n\u00e0y b\u1ecb l\u1ed7 trong ng\u1eafn h\u1ea1n. Tuy nhi\u00ean, ch\u00ednh nh\u1edd s\u1ef1 m\u1ea1o hi\u1ec3m n\u00e0y m\u00e0 gi\u1edd \u0111\u00e2y Amazon \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty ti\u00ean phong trong l\u0129nh v\u1ef1c b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn.<\/p>\n

Vi\u1ec7c tung ra m\u00e1y t\u00ednh b\u1ea3ng Kindle Fire, b\u1ea3n n\u00e2ng c\u1ea5p c\u1ee7a m\u00e1y \u0111\u1ecdc s\u00e1ch Kindle, v\u1edbi gi\u00e1 ch\u1ec9 199 USD v\u00e0o n\u0103m 2011 \u0111\u00e3 m\u1ed9t l\u1ea7n n\u1eefa \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n c\u1ee7a Amazon. Gi\u00e1 Bezos \u0111\u01b0a ra d\u01b0\u1eddng nh\u01b0 ch\u01b0a \u0111\u1ee7 b\u00f9 cho chi ph\u00ed nghi\u00ean c\u1ee9u s\u1ea3n xu\u1ea5t, nh\u01b0ng \u00f4ng v\u1eabn kh\u00f4ng dao \u0111\u1ed9ng. ”N\u1ebfu kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mua Kindle Fire t\u1ee9c l\u00e0 Amazon c\u00f3 th\u00eam c\u01a1 h\u1ed9i b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c, gi\u00e1 tr\u1ecb cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ebd l\u1edbn h\u01a1n nhi\u1ec1u”<\/em>, \u00f4ng kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n

N\u1ebfu b\u1ea1n tin t\u01b0\u1edfng th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng th\u00ec h\u00e3y l\u00e0m v\u00e0 \u0111\u1eebng lo l\u1eafng qu\u00e1 nhi\u1ec1u v\u1ec1 c\u00e1c ph\u1ea7n th\u01b0\u1edfng trong ng\u1eafn h\u1ea1n.<\/p>\n

\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty c\u0169ng gi\u1ed1ng nh\u01b0 danh ti\u1ebfng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u1eady. B\u1ea1n s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c danh ti\u1ebfng b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng l\u00e0m nh\u1eefng th\u1ee9 kh\u00f3 kh\u0103n th\u1eadt t\u1ed1t.<\/p>\n<\/blockquote>\n

5. Th\u1ea5t b\u1ea1i l\u00e0 \u0111\u1ec1u ki\u1ec7n c\u1ea7n c\u1ee7a s\u1ef1 c\u1ea3i ti\u1ebfn<\/h2>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, Amazon \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi Internet “c\u00f2n trong tr\u1ee9ng n\u01b0\u1edbc” v\u00e0 th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 r\u00f5 r\u00e0ng. Bezos nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nh\u1eefng th\u1ea5t b\u1ea1i \u0111ang ch\u1edd \u0111\u1ee3i m\u00ecnh. L\u00fac \u0111\u00f3, \u00f4ng n\u00f3i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1eb1ng: “… 70% kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd m\u1ea5t to\u00e0n b\u1ed9 s\u1ed1 ti\u1ec1n ban \u0111\u1ea7u, n\u00ean \u0111\u1eebng \u0111\u1ea7u t\u01b0 tr\u1eeb khi b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ee9c ch\u1ed1ng ch\u1ecdi v\u1edbi s\u1ef1 m\u1ea5t m\u00e1t \u0111\u00f3”.<\/em><\/p>\n

\u00a0<\/div>\n

\"CEO<\/p>\n

Tuy nhi\u00ean, thay v\u00ec c\u1ea3m th\u1ea5y b\u1ecb c\u1ea3n tr\u1edf b\u1edfi th\u1ea5t b\u1ea1i ph\u00eda tr\u01b0\u1edbc, Bezos l\u1ea1i c\u1ea3m th\u1ea5y m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng h\u01a1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. \u00d4ng hi\u1ec3u r\u00f5 m\u00ecnh s\u1ebd th\u1ea5t b\u1ea1i nh\u01b0ng \u00f4ng c\u0169ng bi\u1ebft r\u1eb1ng kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n \u00f4ng \u0111\u01b0a Amazon th\u00e0nh c\u00f4ng.<\/p>\n

\u00d4ng c\u1ea3m th\u1ea5y t\u1ef1 do v\u00ec \u00f4ng bi\u1ebft r\u1eb1ng t\u01b0\u01a1ng lai \u0111ang n\u1eb1m trong t\u1ea7m tay v\u00e0 ni\u1ec1m tin m\u00e3nh li\u1ec7t \u1ea5y \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n.<\/p>\n

Sau khi Amazon.com ra \u0111\u1eddi v\u00e0o ng\u00e0y 16\/7\/1995, v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean l\u00e0 b\u00e1n s\u00e1ch, nh\u1eefng g\u00ec Bezos v\u00e0 nh\u00f3m c\u1ee7a m\u00ecnh t\u1eadp trung v\u00e0o l\u00e0 c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n trang web, t\u1eeb t\u00ednh n\u0103ng cho t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng. Kh\u00f4ng ch\u1ec9 th\u1ebf, Bezos c\u00f2n chi ti\u1ec1n ra mua h\u01a1n 1 tri\u1ec7u \u0111\u1ea7u s\u00e1ch \u0111\u1ec3 s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 cho kh\u00e1ch h\u00e0ng \u2013 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c coi l\u00e0 li\u1ec1u l\u0129nh v\u00e0 d\u1ea1i d\u1ed9t! C\u1ea3 v\u1ed1n l\u1eabn c\u00f4ng s\u1ee9c \u0111\u1ec1u \u0111\u01b0\u1ee3c Bezos \u0111\u1ea7u t\u01b0 h\u1ebft m\u1ee9c v\u00e0o Amazon, \u00f4ng kh\u00f4ng ng\u1ea1i tung ra nh\u1eefng \u01b0u \u0111\u00e3i trong m\u01a1, g\u1eedi nh\u1eefng s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, giao h\u00e0ng t\u1eadn nh\u00e0 v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u00fang h\u1ea1n… Ch\u00ednh s\u1ef1 h\u00e0o ph\u00f3ng qu\u00e1 m\u1ee9c \u0111\u00f3 \u0111\u00e3 khi\u1ebfn Amazon, sau h\u01a1n t\u00e1m n\u0103m th\u00e0nh l\u1eadp, kh\u00f4ng h\u1ec1 mang v\u1ec1 m\u1ed9t \u0111\u1ed3ng l\u00e3i n\u00e0o cho CEO c\u1ee7a m\u00ecnh.<\/p>\n

G\u1ea7n m\u1ed9t th\u1eadp ni\u00ean l\u00e0m \u0103n thua l\u1ed7, Bezos h\u1eb3n ph\u1ea3i tr\u1edf n\u00ean n\u1ea3n l\u00f2ng v\u00e0 tho\u00e1i ch\u00ed? Kh\u00f4ng, trong khi nh\u1eefng ng\u01b0\u1eddi th\u00e2n v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a \u00f4ng lo l\u1eafng, Bezos v\u1eabn duy tr\u00ec m\u1ed9t ni\u1ec1m tin m\u00e3nh li\u1ec7t r\u1eb1ng m\u00ecnh s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n

N\u0103m 2003, doanh thu c\u1ee7a Amazon \u0111\u00e3 t\u0103ng l\u00ean 34% (\u0111\u1ea1t h\u01a1n 5 t\u1ec9 USD) v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng v\u00f9n v\u1ee5t trong nh\u1eefng n\u0103m sau \u0111\u00f3, nhanh ch\u00f3ng \u0111\u01b0a nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Amazon tr\u1edf th\u00e0nh t\u1ec9 ph\u00fa. Hi\u1ec7n nay, \u0111\u00fang nh\u01b0 c\u00e1i t\u00ean Amazon \u2013 con s\u00f4ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u2013 trang web n\u00e0y \u0111\u00e3 v\u01b0\u01a1n ra to\u00e0n c\u1ea7u, chi\u1ebfm l\u0129nh m\u1ed9t v\u1ecb tr\u00ed kh\u00f4ng th\u1ec3 thay th\u1ebf trong kinh doanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/p>\n

T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c th\u00ec h\u1ea7u nh\u01b0 CEO n\u00e0o c\u0169ng c\u00f3, kh\u00f4ng \u00edt th\u00ec nhi\u1ec1u, nh\u01b0ng ch\u01b0a ch\u1eafc ai c\u0169ng d\u00e1m “li\u1ec1u” \u0111\u1ebfn c\u00f9ng v\u00e0 ki\u00ean \u0111\u1ecbnh h\u1ebft m\u1ee9c nh\u01b0 Jeff Bezos<\/p>\n

Mong \u0111\u1ee3i th\u1ea5t b\u1ea1i nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 n\u00f3 c\u1ea3n tr\u1edf k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, h\u00e3y chu\u1ea9n b\u1ecb \u0111\u1ec3 \u0111\u1ed1i m\u1eb7t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jeff Bezos \u2013 \u00f4ng ch\u1ee7 c\u1ee7a trang web mua h\u00e0ng tr\u1ef1c tuy\u1ebfn Amazon \u2013 c\u00e1i t\u00ean hi\u1ebfm c\u00f3 ai s\u1eed d\u1ee5ng Internet m\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41186"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41186"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41186\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}