{"id":41229,"date":"2023-12-10T02:34:57","date_gmt":"2023-12-10T02:34:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muon-tro-thanh-bac-thay-ve-sale-ban-phai-nam-duoc-5-phong-cach-ban-hang-nay.html"},"modified":"2023-12-13T04:46:05","modified_gmt":"2023-12-13T04:46:05","slug":"muon-tro-thanh-bac-thay-ve-sale-ban-phai-nam-duoc-5-phong-cach-ban-hang-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muon-tro-thanh-bac-thay-ve-sale-ban-phai-nam-duoc-5-phong-cach-ban-hang-nay.html","title":{"rendered":"Mu\u1ed1n tr\u1edf th\u00e0nh “b\u1eadc th\u1ea7y” v\u1ec1 sale, b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c 5 phong c\u00e1ch b\u00e1n h\u00e0ng n\u00e0y!"},"content":{"rendered":"
\n

B\u00e1n h\u00e0ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n ngh\u0129, hay n\u00f3i \u0111\u00fang h\u01a1n l\u00e0 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf hai t\u1eeb m\u00f4 t\u1ea3 v\u1ec1 n\u00f3: b\u00e1n h\u00e0ng. B\u1ea1n ph\u1ea3i hi\u1ec3u phong c\u00e1ch b\u00e1n c\u1ee7a m\u00ecnh l\u00e0 g\u00ec \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1eadn d\u1ee5ng n\u00f3.<\/p>\n

T\u1ea1i sao?<\/p>\n

R\u1ea5t \u0111\u01a1n gi\u1ea3n. N\u1ebfu bi\u1ebft “style” c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ph\u00e1t huy n\u00f3. “Style” c\u0169ng h\u00ecnh th\u00e0nh n\u00ean n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a b\u1ea1n v\u00e0 c\u0169ng l\u00e0 th\u1ee9 \u0111\u1ec3 b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n

Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0: kh\u00f4ng ph\u1ea3i m\u1ecdi t\u00ecnh hu\u1ed1ng b\u00e1n h\u00e0ng \u0111\u1ec1u gi\u1ed1ng nhau v\u00e0 \u0111\u1ec1u th\u00e0nh c\u00f4ng. Do v\u1eady, vi\u1ec7c ch\u1ec9 trung th\u00e0nh v\u1edbi m\u1ed9t phong c\u00e1ch b\u00e1n kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p n\u1eefa.<\/p>\n

\u0110\u1ebfn l\u00fac n\u00e0y, b\u1ea1n bu\u1ed9c ph\u1ea3i th\u00edch \u1ee9ng, linh ho\u1ea1t, \u00e1p d\u1ee5ng t\u1eebng k\u1ef9 thu\u1eadt b\u00e1n cho t\u1eebng ho\u00e0n c\u1ea3nh kh\u00e1c nhau th\u00ec khi \u0111\u00f3, kh\u1ea3 n\u0103ng ch\u1ed1t th\u00e0nh c\u00f4ng m\u1edbi ch\u1eafc ch\u1eafn.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 phong c\u00e1ch b\u00e1n h\u00e0ng, c\u0169ng l\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 5 k\u1ef9 thu\u1eadt sale m\u00e0 b\u1ea5t c\u1ee9 saler n\u00e0o c\u0169ng c\u1ea7n bi\u1ebft!<\/p>\n

1. Aggressive Selling (Phong c\u00e1ch b\u00e1n h\u00e0ng hung h\u0103ng)<\/h2>\n

\u0110\u00e2y l\u00e0 phong c\u00e1ch b\u00e1n h\u00e0ng m\u00e0 ng\u01b0\u1eddi l\u00e0m sale duy tr\u00ec s\u1ef1 t\u1eadp trung cao \u0111\u1ed9<\/strong> v\u00e0 m\u1ee5c \u0111\u00edch duy nh\u1ea5t c\u1ee7a h\u1ecd \u0111\u00f3 l\u00e0 ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/strong><\/p>\n

\"B\u00e1n<\/p>\n

H\u1ecd l\u00e0 nh\u1eefng saler t\u00e1o b\u1ea1o, \u0111\u1ea7y quy\u1ebft t\u00e2m<\/strong> (th\u1eadm ch\u00ed c\u00f3 v\u1ebb hung h\u0103ng) v\u00e0 lu\u00f4n n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c m\u00ecnh \u0111\u1ec3 ch\u1ed1t sale th\u00e0nh c\u00f4ng ch\u1ec9 trong l\u1ea7n g\u1eb7p \u0111\u1ea7u ti\u00ean ho\u1eb7c ch\u1ec9 v\u1edbi m\u1ed9t cu\u1ed9c g\u1ecdi.<\/p>\n

H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o c\u00e1i g\u1ecdi l\u00e0 “quy tr\u00ecnh b\u00e1n h\u00e0ng”. M\u1ecdi th\u1ee9 c\u1ea7n \u0111\u01b0\u1ee3c di\u1ec5n ra m\u1ed9t c\u00e1ch d\u1ee9t kho\u00e1t v\u00e0 nhanh g\u1ecdn. \u0110\u1ed1i v\u1edbi h\u1ecd, n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (prospect) c\u00f3 d\u1ea5u hi\u1ec7u b\u0103n kho\u0103n ngh\u0129a l\u00e0 b\u00e1n h\u00e0ng th\u1ea5t b\u1ea1i.<\/span><\/p>\n

\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t nh\u1ea5t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m sale theo phong c\u00e1ch n\u00e0y l\u00e0 h\u1ecd l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp r\u1ea5t hi\u1ec7u qu\u1ea3<\/strong> nh\u01b0ng n\u1ebfu l\u00e0m theo nh\u00f3m th\u00ec vai tr\u00f2 v\u00e0 kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n kh\u00e1 m\u1edd nh\u1ea1t.<\/p>\n

2. Relationship building\/Consultative Selling (X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7)<\/h2>\n

Relationship building\/Consultative Selling \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i nh\u01b0 l\u00e0 phong c\u00e1ch b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng nh\u1ea5t<\/strong>. Nh\u1eefng ng\u01b0\u1eddi \u0111i theo “style” n\u00e0y lu\u00f4n bi\u1ebft c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh k\u1ef9 thu\u1eadt sale cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecnh hu\u1ed1ng<\/strong> m\u00e0 kh\u00f4ng qu\u00e1 quan tr\u1ecdng t\u1edbi vi\u1ec7c li\u1ec7u c\u00e1c “prospect” hi\u1ec7n t\u1ea1i c\u00f3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua hay kh\u00f4ng.<\/p>\n

\"B\u00e1n<\/p>\n

\u0110i theo phong c\u00e1ch n\u00e0y ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong> ch\u1ee9 kh\u00f4ng ph\u1ea3i trong ph\u00fat ch\u1ed1c.<\/p>\n

3. Need-oriented Selling (Phong c\u00e1ch b\u00e1n h\u00e0ng h\u01b0\u1edbng nhu c\u1ea7u)<\/h2>\n

Phong c\u00e1ch b\u00e1n h\u00e0ng n\u00e0y y\u00eau c\u1ea7u ng\u01b0\u1eddi sale ph\u1ea3i ngh\u0129 nhanh, th\u00edch nghi nhanh, c\u01b0 x\u1eed l\u1ecbch thi\u1ec7p, kh\u00e9o l\u00e9o v\u00e0 c\u00f3 th\u1ec3 \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi th\u00f4ng minh \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n.<\/strong><\/p>\n

\u00a0<\/div>\n

\"B\u00e1n<\/p>\n

Sau khi \u0111\u00e3 kh\u00e1m ph\u00e1 ra \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, saler s\u1ebd t\u1ef1 “bi\u1ebfn” m\u00ecnh th\u00e0nh m\u1ed9t ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, gi\u00fap kh\u00e1ch h\u00e0ng g\u1ee1 r\u1ed1i v\u00e0 b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p.<\/strong><\/p>\n

M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Need-oriented Selling ch\u00ednh l\u00e0 t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u01b0\u1edbng s\u1ea3n ph\u1ea9m theo chi\u1ec1u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111\u00f3 thay v\u00ec c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eefng nhu c\u1ea7u m\u1edbi (D\u1ef1a tr\u00ean l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m).<\/p>\n

4. Product-oriented Selling (Phong c\u00e1ch b\u00e1n h\u00e0ng h\u01b0\u1edbng s\u1ea3n ph\u1ea9m)<\/h2>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng thu\u1ed9c phong c\u00e1ch n\u00e0y th\u01b0\u1eddng thi\u00ean v\u1ec1 vi\u1ec7c gi\u1ea3i th\u00edch t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong> cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh demo, s\u1ea3n ph\u1ea9m m\u1eabu, tr\u1ea3i nghi\u1ec7m th\u1eed cho t\u1edbi khi ho\u00e0n to\u00e0n thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd.<\/p>\n

\"B\u00e1n<\/p>\n

M\u1ed9t \u0111i\u1ec3m c\u1ea7n nh\u1ea5n m\u1ea1nh \u1edf \u0111\u00e2y l\u00e0 c\u00e1c saler bu\u1ed9c ph\u1ea3i hi\u1ec3u t\u01b0\u1eddng t\u1eadn c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m<\/strong> m\u00ecnh \u0111ang b\u00e1n v\u00ec “prospect” c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c v\u00ed d\u1ee5\/b\u1eb1ng ch\u1ee9ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c. C\u00f3 v\u1eady th\u00ec b\u1ea1n m\u1edbi n\u1eafm ch\u1eafc trong tay \u0111\u01b0\u1ee3c ph\u1ea7n th\u1eafng.<\/p>\n

5. Competition-oriented Selling (Phong c\u00e1ch b\u00e1n h\u00e0ng h\u01b0\u1edbng c\u1ea1nh tranh)<\/h2>\n

C\u00e1c saler \u0111i theo phong c\u00e1ch b\u00e1n h\u00e0ng c\u1ea1nh tranh r\u1ea5t ki\u00ean nh\u1eabn, b\u1ec1n b\u1ec9 trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>. H\u1ecd v\u01b0\u1ee3t qua s\u1ef1 ch\u1ed1ng \u0111\u1ed1i, kh\u00f3 ch\u1ecbu b\u1eb1ng c\u00e1ch kh\u00f4ng bao gi\u1edd tr\u1ea3 l\u1eddi “kh\u00f4ng”, thay v\u00ec nh\u01b0 v\u1eady, h\u1ecd s\u1eb5n s\u00e0ng l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 k\u1ebft th\u00fac th\u01b0\u01a1ng v\u1ee5 m\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp gi\u1eefa hai b\u00ean. V\u1edbi t\u01b0 duy h\u01b0\u1edbng c\u1ea1nh tranh nh\u01b0 v\u1eady, ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd l\u00e0m nhi\u1ec1u h\u01a1n d\u1ef1 ki\u1ebfn \u0111\u1ec3 nhi\u1ec7m v\u1ee5 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh.<\/p>\n

\u00a0<\/div>\n

\"B\u00e1n<\/p>\n

V\u1edbi \u0111\u1ed9ng l\u1ef1c l\u00e0 \u0111\u1ea1t ch\u1ec9 ti\u00eau\/y\u00eau c\u1ea7u tr\u01b0\u1edbc ng\u01b0\u1eddi kh\u00e1c<\/strong> trong cu\u1ed9c c\u1ea1nh tranh b\u00e1n h\u00e0ng \u0111\u1ea7y kh\u1ed1c li\u1ec7t th\u00ec d\u00f9 t\u00ecnh hu\u1ed1ng kh\u1eafc nghi\u1ec7t \u0111\u1ebfn \u0111\u00e2u, h\u1ecd v\u1eabn t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n

Li\u1ec7u ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 n\u00ean \u00e1p d\u1ee5ng m\u1ed9t phong c\u00e1ch b\u00e1n cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng? V\u1edbi kinh nghi\u1ec7m c\u1ee7a r\u1ea5t nhi\u1ec1u chuy\u00ean gia sale th\u00ec c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng. C\u00e1c “b\u1eadc th\u1ea7y” v\u1ec1 sale lu\u00f4n thay \u0111\u1ed5i k\u1ef9 thu\u1eadt b\u00e1n c\u1ee7a m\u00ecnh t\u00f9y thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 ho\u00e0n c\u1ea3nh. \u0110\u1eb7t c\u00e2u h\u1ecfi, l\u1eafng nghe, bi\u1ebft c\u00e1ch \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi mua “ph\u1ea3i” \u0111\u1eb7t h\u00e0ng v\u00e0 n\u1eafm r\u00f5 ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u quan tr\u1ecdng. Tuy nhi\u00ean, \u0111i\u1ec1u c\u1ed1t y\u1ebfu \u1edf \u0111\u00e2y l\u00e0 hi\u1ec3u khi n\u00e0o \u00e1p d\u1ee5ng t\u1eebng k\u1ef9 n\u0103ng v\u00e0 k\u1ef9 thu\u1eadt, hay n\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 s\u1ef1 linh ho\u1ea1t trong phong c\u00e1ch b\u00e1n.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00e1n h\u00e0ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n ngh\u0129, hay n\u00f3i \u0111\u00fang h\u01a1n l\u00e0 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf hai t\u1eeb m\u00f4 t\u1ea3 v\u1ec1 n\u00f3: b\u00e1n h\u00e0ng. B\u1ea1n ph\u1ea3i hi\u1ec3u phong c\u00e1ch b\u00e1n c\u1ee7a m\u00ecnh l\u00e0 g\u00ec \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1eadn d\u1ee5ng n\u00f3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41229"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41229"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41229\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}