{"id":41241,"date":"2023-12-10T02:35:29","date_gmt":"2023-12-10T02:35:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pokemon-go-kiem-tien-nhu-the-nao-mo-hinh-kinh-doanh-cua-pokemon-go.html"},"modified":"2023-12-13T04:44:25","modified_gmt":"2023-12-13T04:44:25","slug":"pokemon-go-kiem-tien-nhu-the-nao-mo-hinh-kinh-doanh-cua-pokemon-go","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pokemon-go-kiem-tien-nhu-the-nao-mo-hinh-kinh-doanh-cua-pokemon-go.html","title":{"rendered":"Pok\u00e9mon Go ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o &#8211; M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Pok\u00e9mon Go"},"content":{"rendered":"<div class=\"content-detail textview\">\n<p>Ngay t\u1eeb tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh, Pok\u00e9mon Go \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 s\u0103n \u0111\u00f3n c\u1ee7a ng\u01b0\u1eddi ch\u01a1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Game tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u v\u00e0 ch\u1ec9 kho\u1ea3ng 1 tu\u1ea7n sau khi ph\u00e1t h\u00e0nh, Pok\u00e9mon Go \u0111\u00e3<strong> t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a h\u00e3ng ph\u00e1t h\u00e0nh &#8211; Nintendo &#8211; l\u00ean t\u1edbi 50%<\/strong> \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1ecb tr\u00ed <strong>\u0111\u1ee9ng \u0111\u1ea7u tr\u00ean App Store c\u1ee7a iPhone v\u00e0 Google Play<\/strong>. Trong t\u1ef1a game n\u00e0y, ng\u01b0\u1eddi ch\u01a1i s\u1ebd \u0111i t\u00ecm nh\u1eefng con Pok\u00e9mon \u1ea3o trong th\u1ebf gi\u1edbi th\u1eadt th\u00f4ng qua h\u1ec7 th\u1ed1ng \u0111\u1ecbnh v\u1ecb GPS, l\u00e0m th\u00e0nh b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a ri\u00eang m\u00ecnh, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua Pok\u00e9mon m\u1edbi, \u0111\u01b0a nh\u00e2n v\u1eadt tham gia v\u00e0o c\u00e1c cu\u1ed9c chi\u1ebfn tr\u00ean \u0111\u1ea5u tr\u01b0\u1eddng.<\/p>\n<p>: T\u1ed5ng h\u1ee3p &#8211; C\u00e1ch ch\u01a1i Pokemon GO, game th\u1ef1c t\u1ebf \u1ea3o b\u1eaft Pokemon tr\u00ean smartphone<\/p>\n<h2>Pok\u00e9mon Go ra \u0111\u1eddi nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>Pok\u00e9mon Go l\u00e0 s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p c\u1ee7a <strong>Nintendo, Ninantic<\/strong> v\u00e0 <strong>Pok\u00e9mon Company.<\/strong> Nh\u00e2n v\u1eadt Pok\u00e9mon l\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n l\u00e0 v\u00e0o nh\u1eefng n\u0103m 90s tr\u00ean thi\u1ebft b\u1ecb c\u1ea7m tay Game Boy c\u1ee7a h\u00e3ng Nintendo. \u0110\u00e2y c\u0169ng l\u00e0 h\u00e3ng \u0111\u1ee9ng sau bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a game phi\u00eau l\u01b0u \u0103n n\u1ea5m Super Mario. Ninantic tr\u01b0\u1edbc \u0111\u00f3 n\u1ed5i ti\u1ebfng v\u1edbi t\u1ef1a game Ingress tr\u00ean Android v\u00e0 iPhone &#8211; th\u1eed th\u00e1ch ng\u01b0\u1eddi ch\u01a1i kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi xung quanh v\u00e0 tranh gi\u00e0nh l\u00e3nh th\u1ed5. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1ec9nh cao th\u00ec Ingress c\u0169ng c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ch\u01a1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Cu\u1ed1i c\u00f9ng l\u00e0 Pok\u00e9mon Company &#8211; h\u00e3ng \u0111\u1ed3ng s\u1edf h\u1eefu b\u1ea3n quy\u1ec1n nh\u00e2n v\u1eadt Pok\u00e9mon v\u1edbi h\u00e3ng ph\u00e1t tri\u1ec3n game Game Freak, h\u00e3ng l\u00e0m \u0111\u1ed3 ch\u01a1i Creatures v\u00e0 c\u1ea3 Nintendo.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-pokemon-go-hinh-anh.jpg\" width=\"640\" height=\"356\" \/><\/p>\n<p>Pok\u00e9mon Go<strong> l\u1ea5y tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc Ingress<\/strong> khi Ninantic s\u1eed d\u1ee5ng nhi\u1ec1u d\u1eef li\u1ec7u c\u1ee7a Ingress v\u00e0 c\u1ea3 nh\u1eefng b\u00e0i h\u1ecdc m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb t\u1ef1a game n\u00e0y nh\u1eb1m b\u1ea3o \u0111\u1ea3m an to\u00e0n cho ng\u01b0\u1eddi ch\u01a1i. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 khi Google v\u00e0 Pok\u00e9mon Company b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c t\u1eeb th\u00e1ng 4 n\u0103m 2014. M\u1ed9t t\u1ef1a game tuy t\u1ed3n t\u1ea1i ng\u1eafn nh\u01b0ng lan truy\u1ec1n c\u1ef1c nhanh th\u1eed th\u00e1ch ng\u01b0\u1eddi ch\u01a1i t\u00ecm Pok\u00e9mon th\u00f4ng qua \u1ee9ng d\u1ee5ng Google Maps. M\u1ecdi ng\u01b0\u1eddi r\u1ea5t y\u00eau th\u00edch v\u00e0 theo nh\u01b0<strong> John Hanke &#8211; CEO c\u1ee7a Pok\u00e9mon Go \u1edf Ninantic<\/strong> th\u00ec Google Maps k\u1ebft h\u1ee3p v\u1edbi Pok\u00e9mon c\u1ee9 nh\u01b0 &#8220;<strong>s\u00f4-c\u00f4-la v\u00e0 b\u01a1 \u0111\u1eadu ph\u1ed9ng<\/strong>&#8221; v\u1eady. C\u00f9ng xem video gi\u1edbi thi\u1ec7u Pok\u00e9mon Challenge c\u1ee7a Google v\u00e0o n\u0103m 2014 d\u01b0\u1edbi \u0111\u00e2y &#8211; t\u1ef1a game \u0111\u01b0\u1ee3c coi l\u00e0 <strong>nguy\u00ean m\u1eabu c\u1ee7a Pok\u00e9mon Go<\/strong>.<\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" class=\"lazy\" src=\"\/\/xem.video\/embed\/764\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<h2>M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Pok\u00e9mon Go?<\/h2>\n<p>: Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh ch\u1ec9 trong 2 ph\u00fat &#8211; Business Model Canvas<\/p>\n<p>M\u00f4 h\u00ecnh kinh doanh l\u00e0 l\u00e0 1 c\u1ea5u tr\u00fac v\u1eadn h\u00e0nh bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m, lu\u1ed3ng doanh thu cho t\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, ngu\u1ed3n t\u00e0i ch\u00ednh. Nh\u01b0ng n\u00f3i ng\u1eafn g\u1ecdn th\u00ec n\u00f3 l\u00e0 <strong>c\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ki\u1ebfm ra ti\u1ec1n<\/strong>. Theo cu\u1ed1n <strong>Busniess Model Generator<\/strong> th\u00ec c\u00e1c th\u00e0nh t\u1ed1 c\u1ea5u th\u00e0nh c\u1ee7a 1 m\u00f4 h\u00ecnh kinh doanh g\u1ed3m c\u00f3<\/p>\n<div id=\"articleads2\" class=\"adbox in-article adsense\">\u00a0<\/div>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng Nintendo n\u00ean khai th\u00e1c game mobile cho s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3 c\u1ee7a m\u00ecnh nh\u01b0 Super Mario ch\u1eb3ng h\u1ea1n \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Nh\u01b0ng li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 nguy\u00ean nh\u00e2n th\u1ef1c s\u1ef1 hay kh\u00f4ng. Nh\u00ecn k\u0129 v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Pok\u00e9mon Go th\u00ec ta s\u1ebd th\u1ea5y th\u00e0nh c\u00f4ng ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y m\u00e0 th\u00f4i v\u00e0 c\u0169ng kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Nintendo. B\u00ean c\u1ea1nh tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb, c\u00e1c y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3i g\u1ecdn trong c\u00e2u h\u1ecfi &#8220;<strong>s\u1ea3n ph\u1ea9m ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o hay c\u00e1ch th\u1ee9c t\u1ea1o ra lu\u1ed3ng doanh thu<\/strong>&#8220;. V\u1eady n\u00ean ph\u00e2n t\u00edch m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Pok\u00e9mon Go s\u1ebd g\u00f3i g\u1ecdn trong 2 v\u1ea5n \u0111\u1ec1: <strong>tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb (value proposition) v\u00e0 c\u00e1ch ki\u1ebfm ti\u1ec1n<\/strong>.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-tuyen-bo.jpg\" width=\"640\" height=\"378\" \/><\/p>\n<p>B\u1ec1 ngo\u00e0i th\u00ec tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a Pok\u00e9mon Go c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, ch\u1ec9 l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u1ec3 nh\u1eefng fan c\u1ee7a nh\u00e2n v\u1eadt Pok\u00e9mon c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n v\u1eadt m\u00e0 m\u00ecnh y\u00eau th\u00edch tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Th\u1ebf nh\u01b0ng <strong>quy m\u00f4 ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c thi\u1ebft b\u1ecb console tr\u01b0\u1edbc \u0111\u00e2y. \u0110\u00f3 l\u00e0 b\u1edfi t\u00ednh linh ho\u1ea1t c\u1ee7a n\u00f3. \u1ede m\u1ee9c \u0111\u1ed9 s\u00e2u h\u01a1n th\u00ec tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a Pok\u00e9mon Go ch\u00ednh l\u00e0 \u0111\u1ec3 <strong>ng\u01b0\u1eddi ch\u01a1i kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ebf gi\u1edbi th\u1ef1c<\/strong>. Ch\u00ednh John Hanke c\u0169ng \u0111\u00e3 n\u00f3i v\u1edbi Business Insider trong 1 b\u00e0i ph\u1ecfng v\u1ea5n r\u1eb1ng: &#8220;<strong>Pok\u00e9mon Go t\u1ef1 n\u00f3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c tr\u1ea3i nghi\u1ec7m th\u1ebf gi\u1edbi th\u1ef1c ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 1 m\u00e0n h\u00ecnh l\u1edbn v\u00e0 cu\u1ed9c \u0111\u00e1nh boss t\u1edbi ch\u1ebft<\/strong>&#8220;.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-john-hanke.jpg\" width=\"640\" height=\"480\" \/><\/p>\n<div id=\"articleads3\" class=\"adbox in-article\">\u00a0<\/div>\n<p>Hanke cho bi\u1ebft, x\u00e2y d\u1ef1ng Pok\u00e9mon Go, nh\u00f3m l\u00e0m vi\u1ec7c \u1edf Ninantic h\u01b0\u1edbng t\u1edbi 3 m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-ket-noi.jpg\" width=\"640\" height=\"360\" \/><\/p>\n<h2>Pok\u00e9mon Go v\u00e0 Ingress?<\/h2>\n<p>Ng\u01b0\u1eddi \u0111\u1ed3ng ph\u00e1t tri\u1ec3n Pok\u00e9mon Go &#8211; Niantic Labs c\u0169ng \u0111\u00e3 t\u1eebng c\u00f3 1 t\u1ef1a game t\u01b0\u01a1ng t\u1ef1 c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m mang t\u00ean Ingress \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi \u1edf tr\u00ean. C\u01a1 ch\u1ebf ch\u01a1i c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Pok\u00e9mon nh\u01b0ng giao di\u1ec7n l\u1ea1i x\u1ea5u h\u01a1n. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 Niantic c\u0169ng ch\u1ec9 coi Ingress nh\u01b0 m\u1ed9t &#8220;<strong>proof of concept<\/strong>&#8221; (POC &#8211; t\u1ea1m d\u1ecbch l\u00e0 &#8220;\u00fd t\u01b0\u1edfng th\u1eed nghi\u1ec7m&#8221; l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u, l\u1ee3i d\u1ee5ng m\u00e3 khai th\u00e1c \u0111\u1ec3 \u0111i\u1ec1u tra c\u00e1c gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 mang t\u1edbi) \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed1i t\u00e1c t\u1edbi API c\u1ee7a Niantic.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c th\u00ec Ninantic \u0111\u00e3 t\u1ea1o ra 1 s\u1ea3n ph\u1ea9m game d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m d\u1ec5 nh\u00e2n b\u1ea3n. T\u1ea5t nhi\u00ean l\u00e0 c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng h\u00f2a h\u1ee3p v\u1edbi c\u01a1 ch\u1ebf ch\u01a1i c\u1ee7a Pok\u00e9mon, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat Nintendo &#8211; v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0. N\u1ec1n t\u1ea3ng c\u1ee7a Niantic tuy kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0ng th\u00e0nh c\u00f4ng c\u1ee7a Pok\u00e9mon Go ch\u1eafc ch\u1eafn c\u0169ng thu h\u00fat nhi\u1ec1u ch\u1ee7 game. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t t\u1ef1a game AR (Augmented Reality) v\u00e0 h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm Horcruxes l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb Harry Potter ch\u1eb3ng h\u1ea1n.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-san-Pokemon.jpg\" width=\"640\" height=\"426\" \/><\/p>\n<h2>Pok\u00e9mon Go ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<h3>L\u1ea5y s\u1ed1 l\u01b0\u1ee3ng b\u00f9 ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n<p>David Gibson &#8211; nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a c\u00f4ng ty ch\u1ee9ng kho\u00e1n Macquarie Capital Secutiries \u1edf \u00dac &#8211; n\u01a1i \u1ee9ng d\u1ee5ng \u0111\u1ee9ng v\u1ecb tr\u00ed th\u1ee9 2 &#8211; cho bi\u1ebft: &#8220;<em><strong>Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u01b0u t\u1eadp \u0111\u01b0\u1ee3c b\u1ed9 Pok\u00e9mon cho m\u00ecnh th\u00ec vi\u1ec7c b\u1ecf ti\u1ec1n \u0111\u1ec3 \u1ea5p, \u0111\u00e0o t\u1ea1o, l\u01b0u tr\u1eef v\u00e0 \u0111\u01b0a ch\u00fang v\u00e0o cu\u1ed9c chi\u1ebfn l\u00e0 vi\u1ec7c kh\u00f4ng th\u1ec3 kh\u00f4ng l\u00e0m<\/strong><\/em>&#8220;. Ng\u01b0\u1eddi ch\u01a1i c\u1ea7n c\u00f3 coin \u0111\u1ec3 mua c\u00e1c v\u1eadt ph\u1ea9m nh\u01b0 Pok\u00e9Ball &#8211; d\u00f9ng \u0111\u1ec3 b\u1eaft Pok\u00e9mon, v\u00e0 \u0111\u1ec3 n\u00e2ng c\u1ea5p cho b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a m\u00ecnh. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ki\u1ebfm coin nh\u01b0ng nhanh nh\u1ea5t v\u1eabn l\u00e0 tr\u1ea3 ti\u1ec1n th\u1eadt, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u1ee9c gi\u00e1 ch\u1ec9 c\u00f3 $0,99 cho 100 Pok\u00e9Coin.<\/p>\n<div class=\"adbox adsense in-article\">\u00a0<\/div>\n<p>H\u1ea7u h\u1ebft th\u00ec c\u00e1c t\u1ef1a game mi\u1ec5n ph\u00ed kh\u00f4ng d\u1ef1a v\u00e0o nh\u1eefng ngu\u1ed3n ti\u1ec1n nh\u1ecf nh\u01b0 v\u1eady. Nh\u01b0 Clash of Clans ch\u1eb3ng h\u1ea1n, h\u1ecd th\u01b0\u1eddng d\u1ef1a v\u00e0o nh\u1eefng ng\u01b0\u1eddi chi ti\u1ec1n l\u1edbn &#8211; hay g\u1ecdi l\u00e0 &#8220;<strong>nh\u1eefng con c\u00e1 m\u1eadp<\/strong>&#8221; \u0111\u1ec3 b\u00f9 ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed kh\u00f4ng tr\u1ea3 g\u00ec c\u1ea3. Nh\u01b0ng m\u00f4 h\u00ecnh c\u1ee7a c\u1ee7a Pok\u00e9mon Go l\u1ea1i l\u00e0 d\u1ef1a v\u00e0o nh\u1eefng lu\u1ed3ng ti\u1ec1n nh\u1ecf v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 1 ph\u1ea7n l\u00fd do khi\u1ebfn cho Pok\u00e9mon Go \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch c\u00e1c \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed tr\u00ean App Store.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-game.jpg\" width=\"200\" height=\"356\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-game-1.jpg\" width=\"200\" height=\"356\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"lazy\" style=\"border: 1px solid #000\" title=\"holder-1198\" src=\"https:\/\/st.Masterskills.com\/photos\/image\/2016\/07\/15\/mo-hinh-kinh-doanh-Pokemon-go-game-2.jpg\" width=\"200\" height=\"356\" \/><\/p>\n<h3>Qu\u1ea3ng c\u00e1o<\/h3>\n<p>Kh\u00f4ng ch\u1ec9 khi\u1ebfn ng\u01b0\u1eddi ch\u01a1i chi ti\u1ec1n t\u00fai, Pok\u00e9mon Go c\u00f2n k\u00e9o h\u1ecd ra \u0111\u01b0\u1eddng, kh\u00e1m ph\u00e1 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m xung quanh. Trong b\u00e0i ph\u1ecfng v\u1ea5n v\u1edbi t\u1edd Financial Times, John Hanke cho bi\u1ebft &#8220;<em><strong>kh\u00e1i ni\u1ec7m sponsored location &#8211; t\u00e0i tr\u1ee3 \u0111\u1ecba \u0111i\u1ec3m &#8211; c\u0169ng l\u00e0 1 y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00fang t\u00f4i<\/strong><\/em>&#8220;. Game c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n t\u1edbi c\u00e1c c\u1eeda h\u00e0ng hay nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c v\u00e0 \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 con \u0111\u01b0\u1eddng \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng t\u1edbi nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o ch\u1edd s\u1eb5n. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho Ninantic \u0111\u1ec3 t\u00e0i tr\u1ee3 cho Pok\u00e9Gym, \u0111\u1ec3 \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a h\u1ecd c\u00f3 Pok\u00e9mon, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng con Pok\u00e9mon hi\u1ebfm, t\u1eeb \u0111\u00f3 l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng t\u1edbi.<\/p>\n<p>: C\u00e1ch b\u1eaft Pokemon d\u1ea1ng hi\u1ebfm trong Pokemon GO<\/p>\n<p>Hanke cho bi\u1ebft c\u00f4ng ty s\u1ebd t\u00ednh ph\u00ed b\u00ean qu\u1ea3ng c\u00e1o theo s\u1ed1 l\u01b0\u1ee3t gh\u00e9 th\u0103m &#8220;<strong>cost per visit<\/strong>&#8220;, c\u0169ng nh\u01b0 c\u00e1ch t\u00ednh &#8220;<strong>pay per click<\/strong>&#8221; (t\u00ednh ti\u1ec1n theo s\u1ed1 l\u01b0\u1ee3t click) trong qu\u1ea3ng c\u00e1o c\u1ee7a Google. T\u1ea5t nhi\u00ean m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n theo \u0111\u1ecba \u0111i\u1ec3m \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi nh\u1eefng c\u00f4ng ty kh\u00e1c nh\u01b0 Foursquare ch\u1eb3ng h\u1ea1n, v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a h\u1ecd v\u1edbi d\u1ecbch v\u1ee5.<\/p>\n<p>: 7 b\u00e0i h\u1ecdc Marketing gi\u00e1 tr\u1ecb m\u00e0 Pokemon Go &#8220;d\u1ea1y&#8221; cho c\u00e1c marketer<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ngay t\u1eeb tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh, Pok\u00e9mon Go \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 s\u0103n \u0111\u00f3n c\u1ee7a ng\u01b0\u1eddi ch\u01a1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Game tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u v\u00e0 ch\u1ec9 kho\u1ea3ng 1 tu\u1ea7n sau khi ph\u00e1t h\u00e0nh, Pok\u00e9mon Go \u0111\u00e3<strong> t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a h\u00e3ng ph\u00e1t h\u00e0nh &#8211; Nintendo &#8211; l\u00ean t\u1edbi 50%<\/strong> \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1ecb tr\u00ed <strong>\u0111\u1ee9ng \u0111\u1ea7u tr\u00ean App Store c\u1ee7a iPhone v\u00e0 Google Play<\/strong>. Trong t\u1ef1a game n\u00e0y, ng\u01b0\u1eddi ch\u01a1i s\u1ebd \u0111i t\u00ecm nh\u1eefng con Pok\u00e9mon \u1ea3o trong th\u1ebf gi\u1edbi th\u1eadt th\u00f4ng qua h\u1ec7 th\u1ed1ng \u0111\u1ecbnh v\u1ecb GPS, l\u00e0m th\u00e0nh b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a ri\u00eang m\u00ecnh, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua Pok\u00e9mon m\u1edbi, \u0111\u01b0a nh\u00e2n v\u1eadt tham gia v\u00e0o c\u00e1c cu\u1ed9c chi\u1ebfn tr\u00ean \u0111\u1ea5u tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41241"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41241"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41241\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}