{"id":41247,"date":"2023-12-10T02:35:48","date_gmt":"2023-12-10T02:35:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/7-bai-hoc-marketing-gia-tri-ma-pokemon-go-day-cho-cac-marketer.html"},"modified":"2023-12-13T04:44:01","modified_gmt":"2023-12-13T04:44:01","slug":"7-bai-hoc-marketing-gia-tri-ma-pokemon-go-day-cho-cac-marketer","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/7-bai-hoc-marketing-gia-tri-ma-pokemon-go-day-cho-cac-marketer.html","title":{"rendered":"7 b\u00e0i h\u1ecdc Marketing gi\u00e1 tr\u1ecb m\u00e0 Pokemon Go \u201cd\u1ea1y\u201d cho c\u00e1c marketer"},"content":{"rendered":"
\n

N\u1ebfu \u0111\u1ebfn b\u00e2y gi\u1edd m\u00e0 v\u1eabn ch\u01b0a nghe v\u1ec1 Pokemon Go <\/strong>th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u2013 m\u1ed9t marketer \u2013 \u0111ang \u1edf m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 ngo\u00e0i Tr\u00e1i \u0110\u1ea5t. B\u1edfi nh\u1eefng ng\u00e0y n\u00e0y ch\u1eb3ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi \u0111\u01b0\u1ee3c nghe k\u1ec3 v\u1ec1 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi “d\u00e1n m\u1eb7t” v\u00e0o m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, m\u1ea3i m\u00ea s\u0103n m\u1ed9t nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh n\u00e0o \u0111\u00f3 trong m\u1ed9t tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o v\u00e0 “high-five”, th\u1eadm ch\u00ed h\u00e9t l\u00ean v\u00ec sung s\u01b0\u1edbng m\u1ed7i khi “b\u1eaft” \u0111\u01b0\u1ee3c m\u1ed9t “ch\u00fa” (t\u00f4i c\u0169ng v\u1eady \u0111\u1ea5y).<\/p>\n

Ai c\u0169ng bi\u1ebft \u2013 m\u00e0 \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady \u2013 Pokemon Go l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng ch\u1eb3ng k\u00e9m g\u00ec m\u1ed9t bom t\u1ea5n \u0111i\u1ec7n \u1ea3nh. Tuy nhi\u00ean, kh\u00e1c v\u1edbi c\u00e1c t\u1ef1a game di \u0111\u1ed9ng kh\u00e1c, nh\u1edd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 AR hi\u1ec7n \u0111\u1ea1i nh\u1ea5t n\u00ean c\u00e1c Pokemon tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng h\u01a1n tr\u00ean giao di\u1ec7n m\u00e0n h\u00ecnh v\u1edbi khung c\u1ea3nh l\u00e0 h\u00ecnh \u1ea3nh ngo\u00e0i \u0111\u1eddi th\u1ef1c. Ng\u01b0\u1eddi ch\u01a1i kh\u00f4ng th\u1ec3 ng\u1ed3i y\u00ean m\u1ed9t ch\u1ed7 m\u00e0 ph\u1ea3i di chuy\u1ec3n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 thu ph\u1ee5c c\u00e1c nh\u00e2n v\u1eadt n\u00e0y. Theo b\u00e1o c\u00e1o, trung b\u00ecnh m\u1ed7i ng\u00e0y, ng\u01b0\u1eddi ch\u01a1i t\u1ea1i M\u1ef9 th\u01b0\u1eddng d\u00e0nh kho\u1ea3ng 43 ph\u00fat \u0111\u1ec3 ch\u01a1i Pokemon Go, nhi\u1ec1u h\u01a1n c\u1ea3 th\u1eddi gian h\u1ecd truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i Instagram v\u00e0 WhatsApp. \u01af\u1edbc t\u00ednh, ch\u1ec9 trong v\u00f2ng 2 ng\u00e0y, “cha \u0111\u1ebb” Nintendo \u0111\u00e3 thu v\u1ec1 \u0111\u01b0\u1ee3c kho\u1ea3ng 7,5 t\u1ef7 USD \u2013 qu\u1ea3 l\u00e0 m\u1ed9t con s\u1ed1 kh\u00f4ng t\u01b0\u1edfng cho m\u1ed9t t\u1ef1a game v\u1eeba m\u1edbi “ch\u00e2n \u01b0\u1edbt ch\u00e2n r\u00e1o” b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng hi\u1ec7n \u0111ang nhan nh\u1ea3n c\u00e1c tr\u00f2 ch\u01a1i v\u1edbi \u0111\u1ee7 m\u1ecdi th\u1ec3 lo\u1ea1i.<\/p>\n

\"Pokemon<\/p>\n

Tuy nhi\u00ean, t\u1ea1m g\u00e1c m\u1ecdi kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn Pokemon Go nh\u01b0 c\u00e1ch t\u1ea3i, c\u00e1ch ch\u01a1i<\/strong>, n\u00e2ng c\u1ea5p<\/strong> hay tr\u1ea3i nghi\u1ec7m<\/strong>. C\u00e1i m\u00e0 t\u00f4i nh\u1ea5n m\u1ea1nh \u1edf \u0111\u00e2y l\u00e0 l\u00e0m th\u1ebf n\u00e0o m\u00e0 m\u1ed9t t\u1ef1a game \u0111\u01a1n thu\u1ea7n nhi\u1ec7m v\u1ee5 c\u0169ng ch\u1ec9 l\u00e0 hu\u1ea5n luy\u1ec7n th\u00fa m\u00e0 l\u1ea1i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t th\u00e0nh c\u00f4ng ngo\u1ea1n m\u1ee5c nh\u01b0 v\u1eady ch\u1ec9 sau v\u00e0i ng\u00e0y? C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 \u1edf chi\u1ebfn d\u1ecbch marketing v\u00f4 c\u00f9ng th\u00f4ng minh m\u00e0 b\u1ea5t c\u1ee9 m\u1ed9t marketer n\u00e0o c\u0169ng n\u00ean h\u1ecdc h\u1ecfi \u0111\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong th\u1eddi gian t\u1edbi.<\/p>\n

1. Ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t th\u00ec g\u1ea7n nh\u01b0 c\u00f3 th\u1ec3 b\u00e1n b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec<\/h2>\n

Pokemon tr\u00ean th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed9t game ch\u01a1i tr\u00ean n\u1ec1n t\u1ea3ng b\u1ea3n \u0111\u1ed3 c\u1ee7a Google c\u00f3 t\u00ean l\u00e0 Ingress<\/strong> \u2013 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong game \u0111\u1ec1u di\u1ec5n ra \u1edf th\u1ebf gi\u1edbi th\u1eadt. Li\u1ec7u b\u1ea1n \u0111\u00e3 bao gi\u1edd nghe t\u00ean t\u1ef1a game n\u00e0y ch\u01b0a? C\u00f3 th\u1ec3, nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn b\u1edfi v\u00ec khi nh\u1eafc \u0111\u1ebfn Google \u2013 \u0111a ph\u1ea7n ai c\u0169ng ngh\u0129 ngay \u0111\u1ebfn c\u00e1i t\u00ean “g\u00e3 kh\u1ed5ng l\u1ed3 t\u00ecm ki\u1ebfm” m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i \u2013 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eadn d\u1ea1ng.<\/p>\n

Tr\u00e1i l\u1ea1i, Pokemon \u2013 m\u1ed9t c\u00e1i t\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n c\u00e1ch \u0111\u00e2y 20 n\u0103m v\u00e0 \u0111\u1ee9ng v\u1eefng trong t\u00e2m tr\u00ed c\u1ee7a h\u00e0ng tri\u1ec7u game th\u1ee7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Thi\u1ebft k\u1ebf, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u1ea7n th\u00e1i nh\u00e2n v\u1eadt trong series video game (v\u00e0 anime) \u0111\u00e3 t\u1ea1o ra hi\u1ec7u \u1ee9ng qu\u00e1 m\u1ea1nh, n\u00ean d\u00f9 ch\u1ec9 nh\u1eafc \u0111\u1ebfn m\u1ed7i c\u00e1i t\u00ean th\u00f4i c\u0169ng \u0111\u1ec3 khi\u1ebfn h\u00e0ng tri\u1ec7u fan h\u00e2m m\u1ed9 ph\u1ea3i th\u1ed5n th\u1ee9c.<\/p>\n

Pokemon Go d\u00f9 c\u00f3 hay \u0111\u1ebfn m\u1ea5y nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u “Pokemon” th\u00ec n\u00f3 c\u0169ng s\u1ebd kh\u00f4ng bao gi\u1edd t\u1ecfa s\u00e1ng \u0111\u01b0\u1ee3c.<\/strong><\/p>\n

2. Th\u1eddi \u0111i\u1ec3m th\u1ef1c s\u1ef1 r\u1ea5t quan tr\u1ecdng<\/h2>\n

Pokemon ra m\u1eaft ngay \u0111\u1ea7u m\u00f9a h\u00e8 v\u00e0 \u0111\u1ebfn gi\u1eefa m\u00f9a (06\/07) th\u00ec ch\u00ednh th\u1ee9c \u0111\u1ed5 b\u1ed9 l\u00ean c\u00e1c store. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 \u0111a ph\u1ea7n h\u1ecdc sinh \u1edf c\u00e1c tr\u01b0\u1eddng h\u1ecdc (k\u1ec3 c\u1ea3 ti\u1ec3u h\u1ecdc, trung h\u1ecdc v\u00e0 \u0111\u1ea1i h\u1ecdc) \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c ngh\u1ec9 h\u1ecdc, b\u1eaft \u0111\u1ea7u k\u1ef3 ngh\u1ec9 k\u00e9o d\u00e0i v\u00e0 g\u1ea7n nh\u01b0 ai c\u0169ng mu\u1ed1n t\u00ecm ki\u1ebfm cho m\u00ecnh m\u1ed9t l\u00fd do \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111i \u0111\u00e2u \u0111\u00f3 th\u1eadt xa, ho\u1eb7c ch\u00ed \u00edt l\u00e0 \u0111\u01b0\u1ee3c \u0111i ra ngo\u00e0i \u2013 tho\u00e1t kh\u1ecfi c\u00f4ng vi\u1ec7c b\u1eadn r\u1ed9n.<\/p>\n

Th\u1eed t\u01b0\u1ee3ng t\u01b0\u1ee3ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu Pokemon Go ra m\u1eaft v\u00e0o gi\u1eefa m\u00f9a \u0111\u00f4ng? Trong m\u1ed9t c\u01a1n b\u00e3o tuy\u1ebft? Kh\u00f4ng bao gi\u1edd c\u00f3 chuy\u1ec7n \u0111\u00f3 v\u00e0 t\u00f4i c\u0169ng ch\u1eafc ch\u1eafn 100% r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u1eddi \u0111i\u1ec3m, t\u1eeb test th\u1eed nghi\u1ec7m cho \u0111\u1ebfn khi ch\u00ednh th\u1ee9c ra m\u1eaft \u2013 ch\u1eb3ng c\u00f3 g\u00ec g\u1ecdi l\u00e0 tr\u00f9ng h\u1ee3p hay ng\u1eabu nhi\u00ean \u1edf \u0111\u00e2y c\u1ea3.<\/p>\n

\u00a0<\/div>\n

\"Pokemon<\/p>\n

T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00e0 ph\u00e1t h\u00e0nh \u2013 Nintendo l\u1ef1a ch\u1ecdn v\u00e0 t\u00ednh to\u00e1n r\u00e1t k\u1ef9 l\u01b0\u1ee1ng. M\u1ed9t th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng v\u1edbi m\u1ed9t t\u1ea7m nh\u00ecn bao qu\u00e1t. Cho \u0111\u1ebfn b\u00e2y gi\u1edd, Pokemon \u0111\u00e3 20 n\u0103m tu\u1ed5i v\u00e0 fan – th\u1ebf h\u1ec7 m\u00e0 khi nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n l\u00e0 nh\u1eefng \u0111\u1ee9a tr\u1ebb gi\u1edd c\u0169ng \u0111\u00e3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh v\u1edbi tu\u1ed5i c\u1ed9ng th\u00eam 20 n\u0103m \u2013 c\u00f3 s\u1ee9c mua v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n

3. Nh\u1eefng ng\u00e0y n\u00e0y, Social Proof l\u00e0 t\u1ea5t c\u1ea3<\/h2>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u00e2u \u0111\u00e2u c\u0169ng th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 t\u00ednh lan truy\u1ec1n cao v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i “ngay l\u1eadp t\u1ee9c” th\u00ec Social Proof l\u00e0 t\u1ea5t c\u1ea3. Ch\u00fang ta kh\u00f4ng mua s\u1ea3n ph\u1ea9m tr\u1eeb khi \u0111\u00e3 nghe ai \u0111\u00f3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c v\u1ec1 n\u00f3: c\u00f3 th\u1ec3 l\u00e0 l\u1eddi khen v\u1ec1 m\u1eabu m\u00e3 hay ch\u1ea5t l\u01b0\u1ee3ng. Ch\u00fang ta kh\u00f4ng d\u00e1m l\u00ean ti\u1ebfng trong m\u1ed9t cu\u1ed9c h\u1ecdp tr\u1eeb khi c\u00f3 ai \u0111\u00f3 “d\u0169ng c\u1ea3m” tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00ean phong n\u00eau ra \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 v\u00e0 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u00fang. Nh\u1eefng \u00fd ki\u1ebfn n\u00e0y tuy xu\u1ea5t ph\u00e1t t\u1eeb ch\u1ee7 quan nh\u01b0ng l\u1ea1i g\u00e2y n\u00ean \u0111\u01b0\u1ee3c m\u1ed9t s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh t\u1edbi s\u1ed1 \u0111\u00f4ng v\u1ed1n \u0111ang e d\u00e8 ch\u01b0a mu\u1ed1n th\u1eed.<\/p>\n

\n

“Social Proof” hay c\u00f2n g\u1ecdi l\u00e0 “Informational social influence” (t\u1ea1m d\u1ecbch: “hi\u1ec7u \u1ee9ng lan truy\u1ec1n th\u00f4ng tin”) l\u00e0 m\u1ed9t h\u00e0nh vi trong marketing, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd khi con ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 x\u00e1c nh\u1eadn, gi\u1ea3 \u0111\u1ecbnh v\u00e0 m\u00f4 ph\u1ecfng l\u1ea1i t\u1eeb h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c trong m\u1ed9t n\u1ed7 l\u1ef1c nh\u1eb1m ph\u1ea3n \u00e1nh h\u00e0nh vi c\u1ee7a ch\u00ednh m\u00ecnh \u1edf m\u1ed9t t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh. Hi\u1ec7u \u1ee9ng n\u00e0y th\u01b0\u1eddng n\u1ed5i b\u1eadt trong c\u00e1c t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i kh\u00f4ng r\u00f5 r\u00e0ng khi m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf h\u00e0nh vi th\u00edch h\u1ee3p v\u00e0 h\u1ecd b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi gi\u1ea3 \u0111\u1ecbnh cho r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi xung quanh n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n<\/blockquote>\n

V\u1edbi Pokemon Go, Social Proof l\u1ea1i c\u00e0ng th\u1ea5y r\u00f5 \u2013 b\u1ea1n th\u1ea5y m\u1ecdi ng\u01b0\u1eddi tr\u1edf n\u00ean vui v\u1ebb, h\u00e0o h\u1ee9ng khi ch\u01a1i tr\u00f2 ch\u01a1i n\u00e0y g\u1ea7n nh\u01b0 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o b\u1ea1n b\u1eaft g\u1eb7p th\u00ec kh\u00f3 c\u00f3 th\u1ec3 ki\u1ec1m ch\u1ebf h\u00e0nh \u0111\u1ed9ng t\u1ea3i n\u00f3 v\u1ec1 m\u00e1y \u0111\u01b0\u1ee3c.<\/p>\n

\u00a0<\/div>\n

4. B\u1ea3n s\u1eafc c\u00e1 nh\u00e2n t\u1ea1o ra l\u00f2ng trung th\u00e0nh<\/h2>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 nh\u1eadn di\u1ec7n khi\u1ebfn Pokemon tr\u1edf th\u00e0nh m\u1ed9t si\u00eau ph\u1ea9m g\u00e2y nghi\u1ec7n, t\u1ea5t c\u1ea3 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c thu\u1ed9c v\u1ec1 v\u00e0 trung th\u00e0nh. \u0110\u1ea7u ti\u00ean \u0111\u00f3 ch\u00ednh l\u00e0 n\u1ed7i nh\u1edb: nh\u1eefng th\u1ee9 g\u00ec \u0111\u00f3 c\u1ee7a 20 n\u0103m tr\u01b0\u1edbc \u2013 g\u1eafn li\u1ec1n v\u1edbi b\u1ea1n \u2013 khi b\u1ea1n l\u1edbn l\u00ean, tr\u01b0\u1edfng th\u00e0nh c\u00f9ng v\u1edbi nh\u00e2n v\u1eadt Pokemon v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 m\u1ed7i ng\u01b0\u1eddi c\u1ea3m nh\u1eadn l\u1ea1i nh\u1eefng cung b\u1eadc c\u1ea3m x\u00fac \u0111\u00e3 c\u00f3 khi l\u1ea7n \u0111\u1ea7u ti\u00ean tr\u1ea3i nghi\u1ec7m tr\u00f2 ch\u01a1i n\u00e0y v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1990.<\/p>\n

\"Pokemon<\/p>\n

T\u00f4i c\u00f2n nh\u1edb khi Pokemon xu\u1ea5t hi\u1ec7n v\u00e0o n\u0103m 1996, t\u00f4i m\u1edbi 10 tu\u1ed5i. B\u00e2y gi\u1edd, t\u00f4i \u0111\u00e3 30 v\u00e0 b\u1ea3n th\u00e2n t\u00f4i c\u00f9ng v\u1edbi nh\u1eefng con ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 “millennials” (nh\u1eefng ng\u01b0\u1eddi sinh n\u0103m t\u1eeb 1980 \u0111\u1ebfn 2000) kh\u00e1c \u0111\u1ec1u c\u1ea3m th\u1ea5y \u1ea5m \u00e1p nh\u01b0ng c\u0169ng c\u00f3 ch\u00fat m\u01a1 h\u1ed3 v\u1ec1 Pokemon khi th\u1ee9 \u0111\u00e3 t\u1eebng “\u0111\u00e1nh c\u1eafp” t\u00e2m h\u1ed3n c\u1ee7a ch\u00fang t\u00f4i – m\u1ed9t l\u1ea7n n\u1eefa xu\u1ea5t hi\u1ec7n trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00e1c h\u1eb3n.<\/p>\n

\u0110i\u1ec1u th\u1ee9 hai n\u1eefa \u0111\u00f3 l\u00e0 l\u00f2ng trung th\u00e0nh. Trong game, b\u1ea1n bu\u1ed9c ph\u1ea3i l\u1ef1a ch\u1ecdn m\u1ed9t trong 3 Faction v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh – \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1eebng Faction l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi nh\u1ea5t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ch\u01a1i nhi\u1ec1u h\u01a1n, gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 c\u00e1c fan b\u00f3ng \u0111\u00e1 \u0111\u1ea7u t\u01b0 cho \u0111\u1ed9i tuy\u1ec3n m\u00ecnh y\u00eau th\u00edch.<\/p>\n

5. B\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u00e0nh tr\u00e1ng<\/h2>\n

B\u1ea1n nh\u00ecn th\u1ea5y bao nhi\u00eau qu\u1ea3ng c\u00e1o v\u1ec1 Pokemon Go tr\u01b0\u1edbc ng\u00e0y ch\u00ednh th\u1ee9c ra m\u1eaft? G\u1ea7n nh\u01b0 l\u00e0 r\u1ea5t \u00edt. Trong so s\u00e1nh v\u1edbi c\u00e1c bom t\u1ea5n \u0111i\u1ec7n \u1ea3nh nh\u01b0 Dawn of Justice hay Civil War th\u00ec c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c “tr\u00ecnh l\u00e0ng” v\u1edbi c\u00e1c poster truy\u1ec1n th\u00f4ng r\u1ea7m r\u1ed9 nh\u01b0 th\u00f4i th\u00fac ng\u01b0\u1eddi xem ph\u1ea3i mua v\u00e9 th\u1eadt nhanh \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c ch\u00fang \u1edf r\u1ea1p.<\/p>\n

Pokemon Go kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u1ec1 qu\u1ea3ng c\u00e1o b\u1edfi v\u00ec, th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft \u2013 ho\u1eb7c b\u1edfi v\u00ec c\u00e1c Advetising Executive (ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o) hi\u1ec3u r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a game t\u00f9y thu\u1ed9c v\u00e0o t\u00ednh Viral v\u00e0 marketing m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean ho\u1eb7c h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng k\u1ef3 v\u1ecdng Pokemon Go s\u1ebd t\u1ea1o ra m\u1ed9t s\u1ef1 \u0111\u1ed9t ph\u00e1.<\/p>\n

Theo ph\u1ecfng \u0111o\u00e1n c\u1ee7a t\u00f4i nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 l\u00fd do \u0111\u1ea7u ti\u00ean nh\u01b0ng n\u00f3i chung, \u0111i\u1ec1u c\u1ea7n nh\u1ea5n m\u1ea1nh \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i d\u00e0nh m\u1ed9t ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 cho qu\u1ea3ng c\u00e1o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t marketer xu\u1ea5t s\u1eafc. B\u1ea1n ch\u1ec9 c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 th\u00f4i.<\/p>\n

6. “Th\u01b0\u1edfng” cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang ti\u1ebfp t\u1ee5c quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n

N\u1ebfu mu\u1ed1n gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i “th\u01b0\u1edfng” cho ng\u01b0\u1eddi d\u00f9ng v\u00ec vi\u1ec7c h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Trong Pokemon Go, ng\u01b0\u1eddi ch\u01a1i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c bonus v\u00e0 chi\u1ebfn l\u1ee3i ph\u1ea9m khi l\u00ean c\u1ea5p, \u0111\u1ebfn ph\u00f2ng t\u1eadp gym, b\u1eaft \u0111\u01b0\u1ee3c Pokemon m\u1edbi v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111i b\u1ed9 – c\u1ea3m gi\u00e1c sung s\u01b0\u1edbng khi s\u0103n \u0111\u01b0\u1ee3c m\u1ed9t Pokemon hi\u1ebfm hay gi\u00e0nh chi\u1ebfn th\u1eafng trong m\u1ed9t m\u00e0n \u0111\u1ea5u c\u0103ng th\u1eb3ng c\u0169ng \u0111\u1ee7 \u0111\u1ec3 gi\u1eef ng\u01b0\u1eddi d\u00f9ng “c\u00e0y” game l\u00e2u h\u01a1n n\u1eefa \u2013 d\u00f9 r\u1eb1ng game c\u0169ng c\u00f3 m\u1ed9t v\u00e0i ph\u1ea7n n\u00e0o \u0111\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 thu h\u00fat.<\/p>\n

\"Pokemon<\/p>\n

\u00a0<\/div>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, lu\u00f4n c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 d\u00e0nh cho h\u1ecd nh\u1eefng ph\u1ea7n th\u01b0\u1edfng v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u h\u01a1n – nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 b\u1ecf ra s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p b\u1eb1ng ch\u00ednh s\u1ee9c mua, s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n ra v\u00e0 doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb h\u1ecd.<\/p>\n

7. \u0110\u01b0\u1eddng cong l\u0129nh h\u1ed9i (learning curves) th\u1ea5p s\u1ebd t\u1ea1o ra t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn (adoption rates) cao h\u01a1n<\/h2>\n

M\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c trong th\u00e0nh c\u00f4ng c\u1ee7a Pokemon Go l\u00e0 \u0111\u01b0\u1eddng cong l\u0129nh h\u1ed9i th\u1ea5p. M\u1eb7c d\u00f9 kh\u00f4ng h\u1ec1 c\u00f3 m\u1ed9t t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn ch\u01a1i hay tr\u1ee3 gi\u00fap n\u00e0o c\u1ea3, tuy nhi\u00ean, r\u1ea5t d\u1ec5 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 tr\u00f2 ch\u01a1i n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0o s\u00e2u nghi\u00ean c\u1ee9u c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0ng t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 th\u00fa v\u1ecb c\u1ee7a Pokemon Go l\u00e0 \u0111i b\u1ed9, c\u1ea7m theo \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111\u1ec3 \u00fd c\u00e1c th\u00f4ng b\u00e1o rung c\u1ee7a thi\u1ebft b\u1ecb (m\u1ed7i khi \u0111i\u1ec7n tho\u1ea1i rung l\u00e0 Pokemon s\u1ebd xu\u1ea5t hi\u1ec7n).<\/p>\n

C\u00e1c website, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u1ee9ng d\u1ee5ng v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn lu\u00f4n dang r\u1ed9ng v\u00f2ng tay ch\u00e0o \u0111\u00f3n ng\u01b0\u1eddi d\u00f9ng v\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd – \u0111\u00f3 l\u00e0 b\u00e0i h\u1ecdc m\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n ngo\u1ea1n m\u1ee5c c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram hay Snapchat.<\/p>\n

V\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c b\u00e0i h\u1ecdc n\u00e0y v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y c\u1ea3 hai ch\u1ec9 s\u1ed1 Customer Acquisition (thu h\u00fat kh\u00e1ch h\u00e0ng) v\u00e0 Customer Retention(duy tr\u00ec kh\u00e1ch h\u00e0ng) c\u1ee7a c\u00f4ng ty m\u00ecnh \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t. Tuy nhi\u00ean, h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cao nh\u1ea5t v\u00ec ngay c\u1ea3 khi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean m\u00e0 b\u1ea3n th\u00e2n Pokemon Go l\u00e0 m\u1ed9t th\u1ea3m h\u1ecda th\u00ec n\u00f3 c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o “ng\u00f3c \u0111\u1ea7u” l\u00ean \u0111\u01b0\u1ee3c so v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i kh\u00e1c.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu \u0111\u1ebfn b\u00e2y gi\u1edd m\u00e0 v\u1eabn ch\u01b0a nghe v\u1ec1 Pokemon Go <\/strong>th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u2013 m\u1ed9t marketer \u2013 \u0111ang \u1edf m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 ngo\u00e0i Tr\u00e1i \u0110\u1ea5t. B\u1edfi nh\u1eefng ng\u00e0y n\u00e0y ch\u1eb3ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi \u0111\u01b0\u1ee3c nghe k\u1ec3 v\u1ec1 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi “d\u00e1n m\u1eb7t” v\u00e0o m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, m\u1ea3i m\u00ea s\u0103n m\u1ed9t nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh n\u00e0o \u0111\u00f3 trong m\u1ed9t tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o v\u00e0 “high-five”, th\u1eadm ch\u00ed h\u00e9t l\u00ean v\u00ec sung s\u01b0\u1edbng m\u1ed7i khi “b\u1eaft” \u0111\u01b0\u1ee3c m\u1ed9t “ch\u00fa” (t\u00f4i c\u0169ng v\u1eady \u0111\u1ea5y).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41247"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41247"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41247\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}