{"id":41257,"date":"2023-12-10T02:36:09","date_gmt":"2023-12-10T02:36:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-yeu-to-cot-loi-cua-mot-bai-thuyet-trinh-thanh-cong.html"},"modified":"2023-12-13T04:42:29","modified_gmt":"2023-12-13T04:42:29","slug":"3-yeu-to-cot-loi-cua-mot-bai-thuyet-trinh-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-yeu-to-cot-loi-cua-mot-bai-thuyet-trinh-thanh-cong.html","title":{"rendered":"3 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh th\u00e0nh c\u00f4ng"},"content":{"rendered":"
\n

L\u00e0m th\u1ebf n\u00e0o thuy\u1ebft tr\u00ecnh th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t?<\/strong> D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c b\u00e0i thuy\u1ebft tr\u00ecnh chuy\u00ean nghi\u1ec7p.<\/p>\n

Theo t\u00e1c gi\u1ea3, di\u1ec5n gi\u1ea3, c\u1ef1u nh\u00e0 b\u00e1o n\u1ed5i ti\u1ebfng Carmine Gallo, r\u1ea5t nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00f4ng minh tr\u00ean th\u1ebf gi\u1edbi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi b\u1eb1ng l\u1ed1i di\u1ec5n \u0111\u1ea1t \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn m\u1ee9c h\u1ecdc sinh l\u1edbp 3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c.<\/p>\n

G\u1ea7n \u0111\u00e2y, t\u00f4i \u0111\u01b0\u1ee3c m\u1eddi t\u1edbi tham d\u1ef1 bu\u1ed5i l\u1ec5 t\u1ed1t nghi\u1ec7p MBA t\u1ea1i tr\u01b0\u1eddng kinh doanh Stanford v\u1edbi vai tr\u00f2 di\u1ec5n gi\u1ea3, nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh “Mastery in CommMasterskillstion Initiative”.<\/em> S\u1ef1 ki\u1ec7n n\u00e0y c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a “nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng”<\/em> v\u1edbi m\u1ee5c \u0111\u00edch chia s\u1ebb c\u00e1c quan \u0111i\u1ec3m, s\u1ef1 nh\u00ecn nh\u1eadn, hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1c t\u00e2n Th\u1ea1c s\u0129 v\u1ec1 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc c\u1ee7a s\u1ef1 thuy\u1ebft ph\u1ee5c, Pitching (k\u1ef9 thu\u1eadt s\u1eed d\u1ee5ng l\u1eddi n\u00f3i \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c, th\u01b0\u1eddng s\u1eed d\u1ee5ng cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t), giao ti\u1ebfp v\u00e0 c\u00e1c k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh.<\/p>\n

Trong b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh, t\u00f4i \u0111\u00e3 chia s\u1ebb m\u1ed9t v\u00e0i k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngay l\u1eadp t\u1ee9c (m\u00e0 kh\u00f4ng c\u1ea7n m\u1ea5t nhi\u1ec1u th\u1eddi gian kh\u1ed5 luy\u1ec7n) \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u00e0 thuy\u1ebft ph\u1ee5c \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p. Trong \u0111\u00f3, t\u00f4i c\u00f3 nh\u1ea5n m\u1ea1nh \u0111\u1ebfn 3 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng c\u0169ng ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c. “Th\u00e0nh c\u00f4ng”, \u0111\u1ed1i v\u1edbi m\u1ed9t b\u00e0i Pitching th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 5 \u0111\u1ebfn 10 ph\u00fat ngh\u0129a l\u00e0 ph\u1ea3i t\u1ea1o ra s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u00fang v\u1edbi \u00fd mu\u1ed1n ban \u0111\u1ea7u c\u1ee7a b\u1ea1n \u2013 khi\u1ebfn ng\u01b0\u1eddi nghe h\u00e0nh \u0111\u1ed9ng, mua h\u00e0ng hay \u0111\u1ea7u t\u01b0 v\u1ed1n…<\/p>\n

\"Thuy\u1ebft<\/p>\n

Nh\u1eefng b\u00e0i thuy\u1ebft tr\u00ecnh th\u00e0nh c\u00f4ng ph\u1ea3i: d\u1ec5 hi\u1ec3u, d\u1ec5 nh\u1edb v\u00e0 c\u00f3 c\u1ea3m x\u00fac.<\/strong><\/p>\n

D\u1ec5 hi\u1ec3u (Understandable)<\/h2>\n

Nh\u1eefng b\u00e0i thuy\u1ebft tr\u00ecnh th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ee9a c\u00e1c t\u1eeb ng\u1eef kh\u00f3 hi\u1ec3u, ph\u1ee9c t\u1ea1p, buzzword (c\u00e1c t\u1eeb ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eefng t\u00ecnh hu\u1ed1ng, v\u0103n c\u1ea3nh nh\u1ea5t \u0111\u1ecbnh) v\u00e0 g\u00e2y nh\u1ea7m l\u1eabn.<\/strong> M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t b\u00e0i n\u00f3i r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u nh\u01b0ng k\u1ef9 thu\u1eadt y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u1eabn l\u00e0 “m\u1ed9t ti\u00eau \u0111\u1ec1 th\u00e2n thi\u1ec7n v\u1edbi Twitter”<\/em> (S\u1ef1 \u0111\u01a1n gi\u1ea3n trong logo v\u00e0 slogan c\u1ee7a Twitter: “Twitter is the bird, the bird is Twitter”<\/em> lu\u00f4n l\u00e0 c\u1ea3m h\u1ee9ng c\u1ee7a r\u1ea5t nhi\u1ec1u di\u1ec5n gi\u1ea3). T\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1c b\u00e0i di\u1ec5n thuy\u1ebft c\u1ee7a Steve Jobs v\u00e0 nh\u1eefng di\u1ec5n gi\u1ea3 truy\u1ec1n c\u1ea3m h\u1ee9ng n\u1ed5i ti\u1ebfng kh\u00e1c. V\u00e0o n\u0103m 2001, trong bu\u1ed5i ra m\u1eaft chi\u1ebfc iPod, Jobs \u0111\u00e3 n\u00f3i r\u1eb1ng “1000 b\u00e0i h\u00e1t trong chi\u1ebfc iPod c\u1ee7a t\u00f4i”.<\/em> \u0110\u00e2y l\u00e0 c\u00e1ch m\u00e0 \u00f4ng lu\u00f4n s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t c\u00e2u duy nh\u1ea5t. Th\u1eadm ch\u00ed, tr\u01b0\u1edbc khi Twitter t\u1ed3n t\u1ea1i, c\u00e1c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a Jobs c\u0169ng ch\u01b0a bao gi\u1edd v\u01b0\u1ee3t qu\u00e1 140 k\u00fd t\u1ef1.<\/p>\n

Kh\u00f4ng ch\u1ec9 n\u1ed5i ti\u1ebfng v\u1ec1 s\u00e1ng t\u1ea1o, huy\u1ec1n tho\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f2n n\u1ed5i danh v\u1edbi b\u1ed9 phim qu\u1ea3ng c\u00e1o (ph\u1ee5c v\u1ee5 cho chi\u1ebfn d\u1ecbch “Think Different”<\/em>) mang t\u00ean “Crazy Ones”<\/em> (t\u1ea1m d\u1ecbch: Nh\u1eefng k\u1ebb \u0111i\u00ean r\u1ed3) c\u00f3 n\u1ed9i dung nh\u01b0 sau:<\/p>\n

\n

\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1edf h\u01a1i, l\u1eadp d\u1ecb, n\u1ed5i lo\u1ea1n, g\u00e2y r\u1ed1i. Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tu\u00e2n theo lu\u1eadt l\u1ec7. H\u1ecd gi\u1ed1ng nh\u01b0 n\u1ed3i tr\u00f2n vung m\u00e9o. H\u1ecd nh\u00ecn m\u1ecdi th\u1ee9 kh\u00e1c v\u1edbi l\u1ebd th\u00f4ng th\u01b0\u1eddng.<\/p>\n

H\u1ecd kh\u00f4ng \u01b0a c\u00e1c nguy\u00ean t\u1eafc. H\u1ecd l\u00e0m \u0111\u1ea3o l\u1ed9n hi\u1ec7n tr\u1ea1ng. B\u1ea1n c\u00f3 th\u1ec3 tr\u00edch d\u1eabn h\u1ecd, b\u1ea5t \u0111\u1ed3ng v\u1edbi h\u1ecd, vinh danh hay l\u0103ng m\u1ea1 h\u1ecd.<\/p>\n

Nh\u01b0ng \u0111i\u1ec1u duy nh\u1ea5t b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m l\u00e0 l\u1edd h\u1ecd \u0111i v\u00ec h\u1ecd thay \u0111\u1ed5i th\u1ebf gi\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y nh\u00e2n lo\u1ea1i ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc.<\/p>\n

V\u00e0 trong khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi coi h\u1ecd l\u00e0 nh\u1eefng k\u1ebb \u0111i\u00ean kh\u00f9ng, ch\u00fang t\u00f4i l\u1ea1i th\u1ea5y \u1edf \u0111\u00f3 ph\u1ea9m ch\u1ea5t c\u1ee7a nh\u1eefng thi\u00ean t\u00e0i.<\/p>\n

B\u1edfi ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee7 \u0111i\u00ean r\u1ed3 \u0111\u1ec3 ngh\u0129 m\u00ecnh c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<\/blockquote>\n

\u00a0<\/div>\n

M\u1eb7c d\u00f9 h\u1ecdc sinh l\u1edbp 2, l\u1edbp 3 trung b\u00ecnh c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a m\u1ed9t s\u1ed1 t\u1eeb nh\u01b0ng nh\u00ecn chung c\u00e1c em \u0111\u1ec1u \u0111\u1ecdc \u0111\u01b0\u1ee3c n\u00f3. V\u00e0 khi \u0111\u01b0a \u0111o\u1ea1n qu\u1ea3ng c\u00e1o cho con g\u00e1i c\u1ee7a t\u00f4i \u0111ang h\u1ecdc l\u1edbp 2 \u0111\u1ecdc, n\u00f3 c\u0169ng ch\u1ec9 l\u00fang t\u00fang tr\u01b0\u1edbc hai t\u1eeb l\u00e0: tr\u00edch d\u1eabn v\u00e0 thi\u00ean t\u00e0i.<\/p>\n

\"Thuy\u1ebft<\/p>\n

T\u00f4i c\u0169ng \u0111\u00e3 t\u1eebng n\u00f3i chuy\u1ec7n v\u1edbi Daniel Pink<\/strong> \u2013 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y “To Sell is Human” <\/em>(T\u1eeb b\u1ea3n n\u0103ng \u0111\u1ebfn ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng). Pink l\u00e0 m\u1ed9t ng\u01b0\u1eddi r\u1ea5t th\u00e0nh th\u1ea1o v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng n\u00f3i tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng v\u00e0 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi vi\u1ebft di\u1ec5n v\u0103n (speechwriter) trong l\u0129nh v\u1ef1c ch\u00ednh tr\u1ecb tr\u01b0\u1edbc khi vi\u1ebft s\u00e1ch. Khi chu\u1ea9n b\u1ecb b\u00e0i thuy\u1ebft tr\u00ecnh, \u00f4ng th\u01b0\u1eddng t\u1ef1 h\u1ecfi: “\u00dd t\u01b0\u1edfng l\u1edbn nh\u1ea5t m\u00e0 m\u00ecnh mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb b\u00e0i n\u00f3i n\u00e0y l\u00e0 g\u00ec?”<\/em><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang “pitch” m\u1ed9t s\u1ea3n ph\u1ea9m th\u00ec th\u1ee9 m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 n\u00f3 l\u00e0 g\u00ec? N\u1ebfu c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 ch\u1ec9 d\u01b0\u1edbi 140 t\u1eeb th\u00ec b\u1ea1n s\u1ebd gi\u00fap ng\u01b0\u1eddi nghe d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 l\u1ee3i \u00edch c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi cu\u1ed9c \u0111\u1eddi h\u1ecd.<\/p>\n

Ngo\u00e0i Steve Jobs v\u00e0 Daniel Pink th\u00ec c\u0169ng \u0111\u00e3 c\u00f3 nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00f4ng minh s\u1eed d\u1ee5ng c\u00e1ch n\u00e0y khi ti\u1ebfn h\u00e0nh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 CEO Telsa Elon Musk. Musk t\u1eebng cho bi\u1ebft \u00f4ng \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng t\u00ean l\u1eeda Li\u00ean X\u00f4 ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed, nh\u01b0ng khi di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang, ng\u01b0\u1eddi ta l\u1ea1i th\u1ea5y \u00f4ng n\u00f3i v\u1edbi ng\u00f4n ng\u1eef m\u00e0 m\u1ed9t h\u1ecdc sinh trung b\u00ecnh l\u1edbp 2 c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecdc, v\u00e0 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c.<\/p>\n

V\u00ed d\u1ee5, trong l\u1ea7n ra m\u1eaft d\u00f2ng pin n\u0103ng l\u01b0\u1ee3ng Powerwall c\u1ee7a Telsa v\u00e0o th\u00e1ng T\u01b0 n\u0103m ngo\u00e1i, Musk l\u00fd gi\u1ea3i s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 lo\u1ea1i pin d\u00f9ng trong nh\u00e0 c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u00e1nh s\u00e1ng M\u1eb7t Tr\u1eddi t\u1eeb c\u00e1c t\u1ea5m quang \u0111i\u1ec7n tr\u00ean m\u00e1i nh\u00e0 v\u00e0 chuy\u1ec3n h\u00f3a ch\u00fang th\u00e0nh n\u0103ng l\u01b0\u1ee3ng d\u1ef1 tr\u1eef. M\u1eb7c d\u00f9 ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ecnh th\u01b0\u1eddng nh\u01b0ng c\u00f4ng ngh\u1ec7 \u0111\u1eb1ng sau s\u1ea3n ph\u1ea9m n\u00e0y l\u1ea1i c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p. V\u1eady n\u00ean tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng, Musk \u0111\u00e3 gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb c\u1ef1c k\u1ef3 \u0111\u01a1n gi\u1ea3n v\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 d\u00f2ng ch\u1eef n\u00e0o tr\u00ean slide, to\u00e0n b\u1ed9 l\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n

\u00a0<\/div>\n

\"Thuy\u1ebft<\/p>\n

Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a b\u00e0i thuy\u1ebft tr\u00ecnh \u0111a ph\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i v\u1edbi ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 \u00edt s\u1eed d\u1ee5ng t\u1eeb ng\u1eef nh\u1ea5t c\u00f3 th\u1ec3, gi\u1ed1ng nh\u01b0 c\u1ef1u Th\u1ee7 t\u01b0\u1edbng Anh Winston Churchill t\u1eebng n\u00f3i: “T\u1eeb ng\u1eafn g\u1ecdn l\u00e0 nh\u1eefng t\u1eeb t\u1ed1t nh\u1ea5t v\u00e0 nh\u1eefng t\u1eeb th\u00f4ng d\u1ee5ng m\u00e0 ng\u1eafn g\u1ecdn l\u1ea1i c\u00e0ng t\u1ed1t h\u01a1n. \u00dd ngh\u0129a c\u1ee7a ch\u00fang s\u1ebd g\u1eafn li\u1ec1n v\u1edbi t\u00ednh c\u00e1ch nh\u00e2n v\u1eadt v\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u00fap h\u1ecd thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi nghe h\u01a1n”.<\/em> \u00d4ng c\u0169ng t\u1eebng l\u00e0 m\u1ed9t c\u1ef1u ph\u00f3ng vi\u00ean, ng\u01b0\u1eddi hi\u1ec3u r\u00f5 vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb ng\u1eef c\u00e0ng ng\u1eafn g\u1ecdn s\u1ebd c\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

\u0110\u1ed3ng th\u1eddi, khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p th\u00ec th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01a1n gi\u1ea3n h\u1ebft m\u1ee9c c\u00f3 th\u1ec3. \u0110\u1eebng c\u1ea3m th\u1ea5y ngu ng\u1ed1c khi b\u1ea1n \u0111ang \u0111\u01a1n gi\u1ea3n h\u00f3a m\u1ecdi th\u1ee9, b\u1edfi \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n trong l\u00fac c\u1ed1 g\u1eafng l\u00e0m n\u1ed5i b\u1eadt ch\u00fang.<\/p>\n

D\u1ec5 nh\u1edb (Memorable)<\/h2>\n

N\u1ebfu kh\u00e1n gi\u1ea3 kh\u00f4ng th\u1ec3 ghi nh\u1edb ngay \u0111i\u1ec1u b\u1ea1n n\u00f3i trong bu\u1ed5i thuy\u1ebft tr\u00ecnh ho\u1eb7c kh\u00f4ng th\u1ec3 nh\u1edb l\u1ea1i \u0111\u01b0\u1ee3c th\u00ec b\u00e0i di\u1ec5n v\u0103n c\u1ee7a b\u1ea1n c\u00f3 tuy\u1ec7t v\u1eddi \u0111\u1ebfn \u0111\u00e2u c\u0169ng ch\u1eb3ng quan tr\u1ecdng n\u1eefa.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, c\u0169ng c\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 nh\u1edb t\u1edbi ng\u01b0\u1eddi nghe nh\u01b0ng k\u1ef9 thu\u1eadt y\u00eau th\u00edch c\u1ee7a t\u00f4i l\u00e0 “The rule of three”<\/em> (quy t\u1eafc s\u1ed1 3). C\u00e1c nh\u00e0 th\u1ea7n kinh h\u1ecdc, n\u00f3i chung, \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng t\u00e2m tr\u00ed con ng\u01b0\u1eddi \u2013 trong ng\u1eafn h\u1ea1n \u2013 ch\u1ec9 c\u00f3 th\u1ec3 h\u1ea5p th\u1ee5 \u0111\u01b0\u1ee3c kho\u1ea3ng 3 \u0111\u1ebfn 7 v\u1ea5n \u0111\u1ec1 hay c\u00f2n g\u1ecdi l\u00e0 “working memory”<\/em> \u2013 tr\u00ed nh\u1edb l\u00e0m vi\u1ec7c \u2013 lo\u1ea1i tr\u00ed nh\u1edb \u0111\u1ec3 ph\u00e2n t\u00edch nh\u1eefng d\u1eef ki\u1ec7n, s\u1ef1 vi\u1ec7c t\u1ee9c th\u00ec v\u00e0 k\u00e9o d\u00e0i trong ch\u1ed1c l\u00e1t (\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u1ec9 c\u00f3 7 s\u1ed1. C\u00e1ch \u0111\u00e2y t\u1eeb r\u1ea5t l\u00e2u, c\u00e1c nh\u00e0 khoa h\u1ecdc c\u0169ng \u0111\u00e3 kh\u00e1m ph\u00e1 ra r\u1eb1ng n\u1ebfu y\u00eau c\u1ea7u ai \u0111\u00f3 nh\u1edb 8 ch\u1eef s\u1ed1 th\u00ec h\u1ecd s\u1ebd nhanh ch\u00f3ng qu\u00ean to\u00e0n b\u1ed9 chu\u1ed7i s\u1ed1). Con s\u1ed1 k\u1ef3 di\u1ec7u \u2013 kh\u00f4ng qu\u00e1 nhi\u1ec1u v\u00e0 kh\u00f4ng qu\u00e1 \u00edt \u2013 d\u01b0\u1eddng nh\u01b0 l\u00e0 s\u1ed1 3.<\/p>\n

V\u1eady th\u00ec \u00e1p d\u1ee5ng \u1edf \u0111\u00e2y nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 chia b\u00e0i thuy\u1ebft tr\u00ecnh th\u00e0nh 3 ph\u1ea7n<\/strong>, th\u1ea3o lu\u1eadn v\u1ec1 3 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong> ho\u1eb7c ch\u1ec9 r\u00f5 cho kh\u00e1n gi\u1ea3 “3 b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng”<\/strong> <\/em>m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n. K\u1ebft n\u1ed1i c\u00e1c n\u1ed9i dung th\u00e0nh c\u00e1c nh\u00f3m g\u1ed3m 3 \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t<\/strong> s\u1ebd d\u1ec5 d\u00e0ng ghi nh\u1edb h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\"Thuy\u1ebft<\/p>\n

C\u00f3 c\u1ea3m x\u00fac (Emotional)<\/h2>\n

C\u00f3 h\u00e0ng lo\u1ea1t nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac s\u1ebd l\u1ea5n \u00e1t c\u00e1c ph\u00e2n t\u00edch c\u1ee9ng nh\u1eafc. B\u1ea1n c\u1ea7n \u0111\u01b0a ra d\u1eef li\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 cho lu\u1eadn \u0111i\u1ec3m c\u1ee7a m\u00ecnh nh\u01b0ng th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac trong b\u00e0i thuy\u1ebft tr\u00ecnh th\u01b0\u1eddng m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 k\u00edch th\u00edch m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng.<\/strong><\/p>\n

\u00a0<\/div>\n

Storytelling<\/strong> l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 khi\u1ebfn b\u00e0i thuy\u1ebft tr\u00ecnh tr\u1edf n\u00ean c\u00f3 c\u1ea3m x\u00fac. M\u1ed9t l\u1ea7n, t\u00f4i ph\u1ecfng v\u1ea5n m\u1ed9t v\u1ecb lu\u1eadt s\u01b0 r\u1ea5t l\u1ed7i l\u1ea1c \u2013 ng\u01b0\u1eddi \u0111\u00e3 d\u00e0nh chi\u1ebfn th\u1eafng trong m\u1ed9t phi\u00ean t\u00f2a r\u1ea5t “n\u00f3ng” c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m v\u00e0 \u0111\u00f2i \u0111\u01b0\u1ee3c 250 tri\u1ec7u USD cho kh\u00e1ch h\u00e0ng. \u00d4ng \u0111\u00e3 cho t\u00f4i xem slide m\u00e0 \u00f4ng \u0111\u00e3 s\u1eed d\u1ee5ng trong m\u1ed9t bu\u1ed5i tranh lu\u1eadn c\u00f3 t\u00ednh m\u1edf \u0111\u00f3. 6 slide n\u00e0y k\u1ec3 v\u1ec1 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111i k\u00e8m c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 b\u1ecb gi\u1ebft h\u1ea1i. Khi phi\u00ean t\u00f2a k\u1ebft th\u00fac, \u00f4ng \u0111\u00e3 h\u1ecfi ban b\u1ed3i th\u1ea9m t\u1ea1i sao l\u1ea1i thay \u0111\u1ed5i \u00fd ki\u1ebfn khi tr\u01b0\u1edbc \u0111\u00f3 kh\u00f4ng l\u00e2u, ch\u00ednh h\u1ecd \u0111\u00e3 b\u1ecb \u0111o\u00e0n lu\u1eadt s\u01b0 c\u1ee7a c\u00f4ng ty thu\u1ed1c g\u00e2y nh\u1ea7m l\u1eabn b\u1eb1ng c\u00e1ch m\u1eddi c\u00e1c nh\u00e0 khoa h\u1ecdc v\u1edbi m\u1ed9t “n\u00fai” c\u00e1c d\u1eef li\u1ec7u v\u00e0 con s\u1ed1 th\u1ed1ng k\u00ea l\u00ean l\u00e0m ch\u1ee9ng. Ban b\u1ed3i th\u1ea9m tr\u1ea3 l\u1edd r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01a1n gi\u1ea3n, hi\u1ebfm khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0ng \u0111\u1ea7y x\u00fac \u0111\u1ed9ng v\u00e0 c\u00f3 t\u00ednh lan t\u1ecfa m\u1ea1nh m\u1ebd.<\/p>\n

\"Thuy\u1ebft<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed5i b\u1eadt, h\u00e3y c\u1ed1 g\u1eafng k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n n\u00f3i.<\/strong><\/p>\n

K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 thuy\u1ebft tr\u00ecnh k\u00e9m c\u00f3 th\u1ec3 nh\u1ea5n ch\u00ecm s\u1ef1 nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. T\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u0111i\u1ec1u n\u00e0y x\u1ea3y ra nhi\u1ec1u l\u1ea7n. T\u00f4i c\u0169ng \u0111\u00e3 t\u1eebng th\u1ea5y qu\u00e1 nhi\u1ec1u \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn ch\u1ec9 b\u1edfi v\u00ec ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ra ch\u00fang kh\u00f4ng th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng “\u0111\u1ee9a con tinh th\u1ea7n” c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi nghe. Ch\u00fang ta c\u1ea7n nh\u1eefng gi\u1ea3i ph\u00e1p h\u1eefu \u00edch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0ng ch\u00fang ta c\u0169ng c\u1ea7n nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng \u2013 nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n ch\u00fang theo c\u00e1ch c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c, ghi nh\u1edb \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 c\u1ea3m x\u00fac \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea5p d\u01b0\u1edbi h\u00e0nh \u0111\u1ed9ng.<\/p>\n

V\u1ec1 t\u00e1c gi\u1ea3:<\/strong> Carmine Gallo<\/strong> l\u00e0 m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean v\u1ec1 giao ti\u1ebfp cho r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u00d4ng \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t Keynote Speaker (di\u1ec5n gi\u1ea3 l\u00ean tinh th\u1ea7n, truy\u1ec1n l\u1eeda) v\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a r\u1ea5t nhi\u1ec1u \u0111\u1ea7u s\u00e1ch n\u1ed5i ti\u1ebfng, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u1ecdt v\u00e0o danh s\u00e1ch b\u00e1n ch\u1ea1y tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 The Presentation Secrets of Steve Jobs (T\u1ea1m d\u1ecbch: C\u00e1c b\u00ed m\u1eadt thuy\u1ebft tr\u00ecnh c\u1ee7a Steve Jobs) hay The Innovation Secrets of Steve Jobs (T\u1ea1m d\u1ecbch: C\u00e1c b\u00ed m\u1eadt \u0111\u1ed5i m\u1edbi c\u1ee7a Steve Jobs).<\/em><\/p>\n

\u0110\u1eebng b\u1ecf qua ph\u1ea7n h\u1ecfi & \u0111\u00e1p trong b\u00e0i thuy\u1ebft tr\u00ecnh<\/h3>\n

Ngo\u00e0i 3 nh\u00e2n t\u1ed1 quan tr\u1ecdng tr\u00ean, m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 b\u1ea1n c\u0169ng \u0111\u1eebng b\u1ecf qua n\u1ebfu mu\u1ed1n t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3, \u0111\u00f3 l\u00e0 m\u1eddi hay khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra c\u00e2u h\u1ecfi. Nh\u1eefng c\u00e2u h\u1ecfi m\u1edf nh\u01b0 \u201cM\u1ecdi ng\u01b0\u1eddi c\u00f3 c\u00e2u h\u1ecfi g\u00ec v\u1ec1 b\u00e0i thuy\u1ebft tr\u00ecnh kh\u00f4ng?\u201d th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n \u201cM\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1eafc m\u1eafc g\u00ec kh\u00f4ng?\u201d.<\/p>\n

Th\u1ebf nh\u01b0ng n\u1ebfu lo l\u1eafng khi \u0111i sai k\u1ecbch b\u1ea3n v\u00e0 \u0111i s\u00e2u v\u00e0o nh\u1eefng \u0111i\u1ec1u ch\u01b0a hi\u1ec3u r\u00f5, h\u00e3y suy ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ecfi, h\u00e3y ngh\u0129 t\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 \u0111i\u1ec1u h\u1ecd quan t\u00e2m, ho\u1eb7c nh\u1edd t\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ec3 bi\u1ebft nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i.<\/p>\n

Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd v\u00e0o b\u00e0i thuy\u1ebft tr\u00ecnh, t\u1ea1o ra m\u1ed9t b\u1ea3ng nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p ho\u1eb7c chu\u1ea9n b\u1ecb tr\u1ea3 l\u1eddi ch\u00fang khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o thuy\u1ebft tr\u00ecnh th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t?<\/strong> D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c b\u00e0i thuy\u1ebft tr\u00ecnh chuy\u00ean nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41257"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41257"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41257\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}