{"id":41406,"date":"2023-12-10T02:42:20","date_gmt":"2023-12-10T02:42:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/theo-cb-insights-day-la-20-ly-do-khien-cac-startup-that-bai.html"},"modified":"2023-12-13T04:19:43","modified_gmt":"2023-12-13T04:19:43","slug":"theo-cb-insights-day-la-20-ly-do-khien-cac-startup-that-bai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/theo-cb-insights-day-la-20-ly-do-khien-cac-startup-that-bai.html","title":{"rendered":"Theo CB Insights, \u0111\u00e2y l\u00e0 20 l\u00fd do khi\u1ebfn c\u00e1c startup th\u1ea5t b\u1ea1i"},"content":{"rendered":"
\n

M\u1edbi \u0111\u00e2y, CB Insights<\/strong> – c\u00f4ng tuy chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u \u0111\u00e3 ti\u1ebfn h\u00e0nh “kh\u00e1m nghi\u1ec7m” 101 startup th\u1ea5t b\u1ea1i \u0111\u1ec3 t\u00ecm ra nh\u1eefng nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng th\u00ea th\u1ea3m n\u00e0y. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang nu\u00f4i d\u01b0\u1ee1ng gi\u1ea5c m\u01a1 kh\u1edfi nghi\u1ec7p, c\u00e1c startup hi\u1ec7n t\u1ea1i, c\u00f4ng ty, t\u1ed5 ch\u1ee9c, t\u1eadp \u0111o\u00e0n, chuy\u00ean gia kinh t\u1ebf v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 20 l\u00fd do n\u1ed5i b\u1eadt nh\u1ea5t \u0111\u01b0\u1ee3c CB Insights<\/strong> t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch t\u1eeb c\u00e1c chia s\u1ebb ch\u00e2n th\u00e0nh c\u1ee7a nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp “d\u0169ng c\u1ea3m” \u0111\u00e3 kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i. Tuy nhi\u00ean, tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n, c\u00f3 hai \u0111i\u1ec1u b\u1ea1n c\u1ea7n n\u1eafm r\u00f5, \u0111\u00f3 l\u00e0: (1) hi\u1ebfm c\u00f3 m\u1ed9t startup n\u00e0o th\u1ea5t b\u1ea1i ch\u1ec9 v\u00ec m\u1ed9t l\u00fd do duy nh\u1ea5t<\/strong> v\u00e0 (2) l\u00fd do cho s\u1ef1 th\u1ea5t b\u1ea1i r\u1ea5t \u0111a d\u1ea1ng.<\/strong><\/p>\n

Ch\u00fa th\u00edch<\/span>: T\u1ea5t c\u1ea3 c\u00e1c chia s\u1ebb trong b\u00e0i \u0111\u1ec1u \u0111\u1ebfn t\u1eeb nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a c\u00e1c startup \u0111\u00e3 th\u1ea5t b\u1ea1i.<\/em><\/p>\n

\"Kh\u1edfi<\/p>\n

20. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m then ch\u1ed1t khi c\u1ea7n thi\u1ebft<\/h2>\n

Kh\u00f4ng nhanh ch\u00f3ng di chuy\u1ec3n ho\u1eb7c kh\u00f4ng \u0111\u1ee7 nhanh \u0111\u1ec3 t\u1eeb b\u1ecf m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p, tuy\u1ec3n nh\u1ea7m ng\u01b0\u1eddi ho\u1eb7c \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m “\u0111\u00f3ng g\u00f3p” 7% v\u00e0o th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c startup. Vi\u1ec7c qu\u00e1 c\u1ee9ng nh\u1eafc hay g\u1eafn ch\u1eb7t v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00e2y l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, t\u00e0i s\u1ea3n c\u0169ng nh\u01b0 khi\u1ebfn nh\u00e2n vi\u00ean m\u1ea5t \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u00e0m vi\u1ec7c. Theo nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a Keith Nowak<\/strong> th\u00ec, “Ch\u00fang t\u00f4i \u0111ang \u1edf trung \u0111i\u1ec3m c\u1ee7a m\u1ed9t tr\u1ee5c \u0111\u1ee9ng – m\u1ed9t ph\u1ea7n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ch\u00fang t\u00f4i bi\u1ebft ch\u00fang s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ebd th\u00e0nh c\u00f4ng nh\u01b0ng kh\u00f4ng \u0111\u1ee7 ki\u00ean \u0111\u1ecbnh \u0111\u1ec3 theo \u0111u\u1ed5i. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m v\u00f4 c\u00f9ng kh\u00f3 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh, k\u1ec3 c\u1ea3 v\u1edbi nh\u00e2n vi\u00ean l\u1eabn ban qu\u1ea3n l\u00fd. M\u1eb7c d\u00f9 \u0111\u00e3 d\u1ed3n m\u1ecdi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n cho giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y nh\u01b0ng ch\u00fang t\u00f4i v\u1eabn ch\u1eb3ng th\u1ec3 n\u00e0o t\u00ecm ra \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng”.<\/em><\/p>\n

19. Qu\u00e1 t\u1ea3i<\/h2>\n

C\u00e2n b\u1eb1ng gi\u1eefa cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp startup th\u01b0\u1eddng quan t\u00e2m d\u1eabn t\u1edbi r\u1ee7i ro qu\u00e1 t\u1ea3i r\u1ea5t cao, chi\u1ebfm 8% trong c\u00e1c l\u00fd do khi\u1ebfn kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i. Kh\u1ea3 n\u0103ng c\u1eaft l\u1ed7 khi c\u1ea7n thi\u1ebft v\u00e0 chuy\u1ec3n h\u01b0\u1edbng khi nh\u00ecn th\u1ea5y “\u0111i\u1ec3m ch\u1ebft” l\u00e0 hai y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp t\u1ee5c, c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ed9i nh\u00f3m l\u00e0m vi\u1ec7c t\u00e2m \u0111\u1ea7u \u00fd h\u1ee3p v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho t\u1eebng th\u00e0nh vi\u00ean trong nh\u00f3m.<\/p>\n

Khi “kh\u00e1m nghi\u1ec7m” Blurtt<\/strong>, nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a startup n\u00e0y \u0111\u00e3 chia s\u1ebb v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a hi\u1ec7n t\u01b0\u1ee3ng qu\u00e1 t\u1ea3i \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ed3n vong c\u1ee7a doanh nghi\u1ec7p nh\u01b0 sau: “T\u00f4i b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i. T\u00f4i tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00f4 d\u1ee5ng, th\u1ea5t v\u1ecdng v\u00e0 m\u1ea5t h\u1ebft kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o. T\u00f4i th\u1ee9c mu\u1ed9n m\u1ed7i \u0111\u00eam \u0111\u1ec3 ngh\u0129 v\u1ec1 Blurtt (l\u00e0m g\u00ec v\u1edbi n\u00f3, t\u1ef1 gi\u00e0y v\u00f2 b\u1ea3n th\u00e2n v\u1ec1 nh\u1eefng sai l\u1ea7m c\u1ee7a m\u00ecnh, ngh\u0129 v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 “ch\u01a1i x\u1ea5u t\u00f4i” v\u00e0 t\u1ef1 n\u00f3i r\u1eb1ng t\u00f4i kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t “khu\u00f4n m\u1eabu th\u00e0nh c\u00f4ng” t\u1ea1i thung l\u0169ng Silicon). T\u00f4i ki\u1ec7t s\u1ee9c ho\u00e0n to\u00e0n. D\u00f9 kh\u00f4ng c\u00f3 nh\u1eefng v\u1ebft s\u1eb9o ph\u1ea3i m\u1ea5t 2 \u0111\u1ebfn 3 n\u0103m \u0111\u1ec3 ch\u1eefa l\u00e0nh, c\u00f3 l\u1ebd, do t\u00f4i \u0111\u00e3 k\u1ecbp th\u1eddi r\u00fat lui nh\u01b0ng t\u00f4i c\u0169ng ph\u1ea3i d\u1ed1c to\u00e0n b\u1ed9 th\u1ec3 ch\u1ea5t, tinh th\u1ea7n l\u1eabn s\u1ed1 ti\u1ec1n m\u00e0 t\u00f4i c\u00f3 v\u00e0o n\u00f3”.<\/em><\/p>\n

\u00a0<\/div>\n

18. Ch\u01b0a bi\u1ebft t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0<\/h2>\n

\"Kh\u1edfi<\/p>\n

Ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng than v\u00e3n r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 c\u00e1c m\u1ed1i quan h\u1ec7 hay kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn startup th\u1ea5t b\u1ea1i. Theo Kiko<\/strong>, “H\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u v\u00e0 \u0111\u1eebng s\u1ee3 khi y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1. H\u1ecd s\u1ebd \u1edf \u0111\u00f3 gi\u00fap b\u1ea1n. T\u00f4i ngh\u0129 ch\u00fang ta \u0111\u00e3 m\u1eafc sai l\u1ea7m t\u1eeb ban \u0111\u1ea7u khi c\u1ed1 g\u1eafng t\u1ef1 l\u00e0m m\u1ecdi th\u1ee9 v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t sai l\u1ea7m”.<\/em><\/p>\n

17. R\u00e0o c\u1ea3n ph\u00e1p l\u00fd<\/h2>\n

\u0110\u00f4i khi, t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n bi\u1ebfn th\u00e0nh m\u1ed9t c\u00f4ng ty v\u1edbi \u0111\u1ea7y r\u1eaby nh\u1eefng th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd c\u1ea7n ph\u1ea3i tu\u00e2n theo l\u00e0 nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i d\u1eabn t\u1edbi m\u1ed9t startup b\u1ecb th\u1ea5t b\u1ea1i. Turntable.fm<\/strong> \u2013 m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng th\u00e0nh c\u00f4ng chia s\u1ebb r\u1eb1ng h\u1ecd \u0111\u00e3 ph\u1ea3i chi h\u01a1n \u00bc ti\u1ec1n m\u1eb7t ch\u1ec9 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd v\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan. Cu\u1ed1i c\u00f9ng, h\u1ecd bu\u1ed9c ph\u1ea3i ng\u1eebng \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh v\u00ec s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 qu\u1ea3ng b\u00e1 ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

16. Kh\u00f4ng g\u1ecdi \u0111\u01b0\u1ee3c v\u1ed1n<\/h2>\n

Thi\u1ebfu ti\u1ec1n do kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed1i v\u1edbi \u00fd t\u01b0\u1edfng hay \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u trong giai \u0111o\u1ea1n “h\u1ea1t gi\u1ed1ng” c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn nhi\u1ec1u \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p “t\u1eaft ng\u1ea5m”.<\/p>\n

15. \u0110\u1ecba \u0111i\u1ec3m ch\u01b0a ph\u00f9 h\u1ee3p<\/h2>\n

\u0110\u1ecba \u0111i\u1ec3m l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p theo nhi\u1ec1u kh\u00eda c\u1ea1nh. \u0110\u1ea7u ti\u00ean, gi\u1eefa \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 h\u00e0i h\u00f2a. Theo Meetro<\/strong>, “Ch\u00fang t\u00f4i ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 gi\u1edbi thi\u1ec7u ch\u00fang \u0111\u1ebfn t\u1ea5t c\u1ea3 b\u1ea1n b\u00e8 \u1edf Chicago. Ch\u00fang t\u00f4i c\u00f3 nh\u1eefng t\u1ea5m bi\u1ec3n l\u1edbn \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh. M\u1ecdi th\u1ee9 di\u1ec5n ra r\u1ea5t tuy\u1ec7t v\u1eddi nh\u01b0ng ch\u1eb3ng m\u1ea5y ch\u1ed1c, r\u1eafc r\u1ed1i xu\u1ea5t hi\u1ec7n. \u0110\u00f3 l\u00e0 vi\u1ec7c c\u00f3 h\u00e0ng tr\u0103m ng\u01b0\u1eddi d\u00f9ng d\u00f9ng t\u00edch c\u1ef1c nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u00f3, d\u00f9 ch\u1ec9 2 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c c\u1ee7a Miwaukee \u2013 n\u01a1i c\u00e1ch \u0111\u00f3 ch\u01b0a \u0111\u1ea7y 100 d\u1eb7m, ch\u1ee9 ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn New York hay San Francisco. \u00dd t\u01b0\u1edfng v\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd”.<\/em><\/p>\n

V\u1ecb tr\u00ed c\u0169ng khi\u1ebfn cho nh\u1eefng nh\u00f3m kh\u1edfi nghi\u1ec7p l\u00e0m vi\u1ec7c t\u1eeb xa th\u1ea5t b\u1ea1i: thi\u1ebfu \u0111i ph\u01b0\u01a1ng ph\u00e1p k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 s\u1ebd d\u1eabn t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u1eb7t qu\u1ea3n l\u00fd.<\/p>\n

14. Thi\u1ebfu \u0111am m\u00ea<\/h2>\n

9% kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i \u0111\u1ebfn t\u1eeb vi\u1ec7c thi\u1ebfu \u0111am m\u00ea v\u00e0 kh\u00f4ng n\u1ed7 l\u1ef1c h\u1ecdc h\u1ecfi, \u0111\u1ed3ng th\u1eddi ch\u1ec9 nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh m\u00e0 kh\u00f4ng coi tr\u1ecdng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u00a0<\/div>\n

13. Kh\u00f4ng th\u1eeba nh\u1eadn sai l\u1ea7m<\/h2>\n

\"Kh\u1edfi<\/p>\n

Ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng khi mu\u1ed1n thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, c\u00e1c th\u1eed nghi\u1ec7m c\u0169ng nh\u01b0 ph\u1ea3i \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ea9n th\u1eadn. N\u1ebfu v\u1eabn c\u1ee9ng \u0111\u1ea7u v\u00e0 kh\u00f4ng s\u1eb5n s\u00e0ng th\u1eeba nh\u1eadn sai l\u1ea7m c\u1ee7a m\u00ecnh s\u1ebd khi\u1ebfn cho c\u00e1c startup \u0111\u1ed1t r\u1ea5t nhi\u1ec1u ti\u1ec1n, khi\u1ebfn nh\u00e2n vi\u00ean n\u1ea3n l\u00f2ng v\u00e0 kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf s\u1ea3n ph\u1ea9m<\/p>\n

12. Thi\u1ebfu h\u00e0i h\u00f2a gi\u1eefa nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp<\/h2>\n

X\u1ea3y ra b\u1ea5t \u0111\u1ed3ng gi\u1eefa c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 hay gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp v\u1edbi nhau l\u00e0 d\u1ea5u hi\u1ec7u “b\u00e1o t\u1eed” cho “c\u00e1i ch\u1ebft” c\u1ee7a kh\u1edfi nghi\u1ec7p.<\/p>\n

11. M\u1ea5t t\u1eadp trung<\/h2>\n

M\u1ea5t t\u1eadp trung, b\u1ecb ph\u00e2n t\u00e1n b\u1edfi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n hay c\u00e1c d\u1ef1 \u00e1n kh\u00e1c “\u0111\u00f3ng g\u00f3p” 13 % v\u00e0o nguy c\u01a1 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c startup.<\/p>\n

10. Ch\u1ecdn sai th\u1eddi \u0111i\u1ec3m tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/h2>\n

\"Kh\u1edfi<\/p>\n

N\u1ebfu tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng qu\u00e1 s\u1edbm, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd ch\u01b0a c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ho\u00e0n h\u1ea3o c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c thu h\u1ed3i l\u1ea1i r\u00f5 r\u00e0ng s\u1ebd khi\u1ebfn \u1ea5n t\u01b0\u1ee3ng v\u1ec1 c\u00f4ng ty b\u1ea1n tr\u1edf n\u00ean r\u1ea5t ti\u00eau c\u1ef1c. N\u1ebfu ra m\u1eaft qu\u00e1 mu\u1ed9n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i d\u1eabn \u0111\u1ea7u.<\/p>\n

09. Thi\u1ebfu linh ho\u1ea1t v\u00e0 kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng khai th\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Kh\u00f4ng coi tr\u1ecdng kh\u00e1ch h\u00e0ng l\u00e0 l\u00fd do th\u1ea5t b\u1ea1i \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1edfi r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 trong th\u1ef1c t\u1ebf. Tuy nhi\u00ean, \u0111\u00e1ng bu\u1ed3n l\u00e0 h\u1ea7u h\u1ebft c\u00e1c startup l\u1ea1i b\u1ecf qua kh\u00e2u thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

08. Chi\u1ebfn l\u01b0\u1ee3c Marketing ngh\u00e8o n\u00e0n<\/h2>\n

N\u1eafm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 bi\u1ebft c\u00e1ch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u0169ng nh\u01b0 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ch\u1ec9 th\u00edch vi\u1ebft code v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m. H\u1ecd g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c g\u00ec v\u1ec1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

Theo Overto<\/strong>: “Kho\u1ea3ng c\u00e1ch gi\u1eefa s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 bi\u1ebfn m\u1ea5t c\u1ee7a m\u1ed9t d\u1ecbch v\u1ee5 Internet l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. Trong giai \u0111o\u1ea1n \u0111\u1ea7u, con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 t\u0103ng l\u00ean m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. Nh\u01b0ng khi \u0111\u00e3 l\u00ean \u0111\u1ebfn \u0111\u1ec9nh th\u00ec l\u00fac n\u00e0y, b\u1ed9 ph\u1eadn marketing ph\u1ea3i v\u00e0o cu\u1ed9c \u0111\u1ec3 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u00ednh \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, kh\u00f4ng m\u1ed9t ai trong ch\u00fang ta hi\u1ec3u bi\u1ebft v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y c\u1ea3. T\u1ec7 h\u01a1n, ch\u1eb3ng ai \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao Overto th\u1ea5t b\u1ea1i”.<\/em><\/p>\n

07. Kh\u00f4ng c\u00f3 m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p<\/h2>\n
\u00a0<\/div>\n

\"Kh\u1edfi<\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh ngay t\u1eeb \u0111\u1ea7u l\u00e0 \u0111i\u1ec3m chung c\u1ee7a c\u00e1c startup khi n\u00f3i v\u1ec1 nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i c\u1ee7a m\u00ecnh. \u00dd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi th\u00f4i v\u1eabn ch\u01b0a \u0111\u1ee7.<\/p>\n

06. S\u1ea3n ph\u1ea9m kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng (k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng)<\/h2>\n

Nh\u1eefng th\u1ee9 t\u1ed3i t\u1ec7 nh\u1ea5t s\u1ebd x\u1ea3y ra khi b\u1ea1n b\u1ecf qua mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

05. Gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 t\u00ednh c\u1ea1nh tranh<\/h2>\n

\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 cao ho\u1eb7c qu\u00e1 \u0111\u1eaft \u0111\u1ec1u l\u00e0 r\u1ee7i ro \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Delight IO<\/strong> \u0111\u00e3 t\u1eebng \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ph\u00e0n n\u00e0n v\u00e0 d\u00f9 \u0111\u00e3 c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0ng h\u1ecd c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a c\u00e1c “th\u01b0\u1ee3ng \u0111\u1ebf”.<\/p>\n

04. Kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h2>\n

M\u1eb7c d\u00f9 r\u1ea5t nhi\u1ec1u startup n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng ch\u00fa \u00fd t\u1edbi vi\u1ec7c c\u1ea1nh tranh c\u00f9ng c\u00e1c h\u00e3ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0ng th\u1ef1c t\u1ebf, khi \u00fd t\u01b0\u1edfng kinh doanh \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ef1c th\u1ee5 th\u00ec n\u1ebfu mu\u1ed1n t\u1ed3n t\u1ea1i, s\u1ea3n ph\u1ea9m bu\u1ed9c ph\u1ea3i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. B\u1ecf qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh s\u1ebd l\u00e0 con \u0111\u01b0\u1eddng khi\u1ebfn startup \u0111\u1ed1i m\u1eb7t v\u1edbi 19% nguy c\u01a1 th\u1ea5t b\u1ea1i.<\/p>\n

03. Kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111\u1ed9i hi\u1ec3u nhau<\/h2>\n

\"Kh\u1edfi<\/p>\n

M\u1ed9t nh\u00f3m l\u00e0m vi\u1ec7c c\u00f3 nhi\u1ec1u k\u1ef9 n\u0103ng kh\u00e1c nhau \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t startup. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu c\u00e1c th\u00e0nh vi\u00ean c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o, m\u00e2u thu\u1eabn v\u1ec1 quan \u0111i\u1ec3m, kh\u00f4ng c\u00f3 c\u00e1c k\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 nhau, qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng bi\u1ebft v\u1ec1 m\u1ed9t th\u1ee9 nh\u01b0ng l\u1ea1i thi\u1ebfu tr\u1ea7m tr\u1ecdng c\u00e1c ki\u1ebfn th\u1ee9c kh\u00e1c \u0111\u1ec1u s\u1ebd tr\u1edf th\u00e0nh nguy\u00ean nh\u00e2n d\u1eabn t\u1edbi \u00fd t\u01b0\u1edfng ch\u1eb3ng bao gi\u1edd th\u00e0nh hi\u1ec7n th\u1ef1c \u0111\u01b0\u1ee3c.<\/p>\n

02. Thi\u1ebfu v\u1ed1n<\/h2>\n

Ti\u1ec1n v\u00e0 th\u1eddi gian \u0111\u1ec1u c\u00f3 h\u1ea1n. Do v\u1eady, ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. N\u00ean \u0111\u1ea7u t\u01b0 bao nhi\u00eau ti\u1ec1n r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi h\u00f3c b\u00faa v\u00e0 n\u1ebfu kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c th\u00ec ch\u1eb3ng c\u00f3 g\u00ec kh\u00f3 hi\u1ec3u khi \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng bao gi\u1edd th\u00e0nh c\u00f4ng.<\/p>\n

01. \u00dd t\u01b0\u1edfng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i th\u1ecb tr\u01b0\u1eddng c\u1ea7n<\/h2>\n

\u00dd t\u01b0\u1edfng c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i th\u1ecb tr\u01b0\u1eddng c\u1ea7n th\u00ec s\u1ea3n ph\u1ea9m r\u1ea5t kh\u00f3 t\u1ed3n t\u1ea1i. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do l\u1edbn nh\u1ea5t d\u1eabn \u0111\u1ebfn kh\u1edfi khi\u1ec7p lu\u00f4n l\u00e0 gi\u1ea5c m\u01a1 v\u1edbi nh\u1eefng ai kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng, chi\u1ebfm 42% trong t\u1ed5ng s\u1ed1 20 nguy\u00ean nh\u00e2n n\u1eb1m trong danh s\u00e1ch n\u00e0y. Do v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 c\u1ea7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n n\u00f3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1edbi \u0111\u00e2y, CB Insights<\/strong> – c\u00f4ng tuy chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u \u0111\u00e3 ti\u1ebfn h\u00e0nh “kh\u00e1m nghi\u1ec7m” 101 startup th\u1ea5t b\u1ea1i \u0111\u1ec3 t\u00ecm ra nh\u1eefng nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng th\u00ea th\u1ea3m n\u00e0y. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang nu\u00f4i d\u01b0\u1ee1ng gi\u1ea5c m\u01a1 kh\u1edfi nghi\u1ec7p, c\u00e1c startup hi\u1ec7n t\u1ea1i, c\u00f4ng ty, t\u1ed5 ch\u1ee9c, t\u1eadp \u0111o\u00e0n, chuy\u00ean gia kinh t\u1ebf v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41406"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=41406"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/41406\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=41406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=41406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=41406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}