{"id":4167,"date":"2023-11-30T03:15:41","date_gmt":"2023-11-30T03:15:41","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=4167"},"modified":"2023-11-29T23:01:29","modified_gmt":"2023-11-29T23:01:29","slug":"4-nen-tang-cho-mot-chien-dich-digital-marketing-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-nen-tang-cho-mot-chien-dich-digital-marketing-thanh-cong.html","title":{"rendered":"4 N\u1ec1n t\u1ea3ng cho m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp, ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ea5t l\u1ee3i l\u1edbn. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n chi nhi\u1ec1u ti\u1ec1n cho ng\u00e2n s\u00e1ch Marketing. Thay v\u00e0o \u0111\u00f3 h\u1ecd s\u1ebd d\u00e0nh ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd ngh\u0129 l\u00e0 quan tr\u1ecdng h\u01a1n. Tuy nhi\u00ean, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng, ho\u1ea1t \u0111\u1ed9ng Marketing c\u00f3 vai tr\u00f2 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p, b\u1edfi \u0111\u00e2y ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<p>Digital Marketing \u2013 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ngu\u1ed3n ng\u00e2n s\u00e1ch \u0111ang tr\u1edf \u00a0th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e1ng quan t\u00e2m c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p. Digital Marketing c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 cho c\u00f4ng vi\u1ec7c kinh doanh, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m cho doanh nghi\u1ec7p m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3. C\u00f3 nhi\u1ec1u c\u00f4ng ty\/t\u1ed5 ch\u1ee9c sau khi \u00e1p d\u1ee5ng k\u1ebf ho\u1ea1ch Marketing theo \u0111\u1ecbnh h\u01b0\u1edbng Digital \u0111\u00e3 m\u1edf r\u1ed9ng vi\u1ec7c kinh doanh v\u1edbi doanh thu t\u0103ng g\u1ea5p 2.8 \u2013 3.3 l\u1ea7n so v\u1edbi b\u00ecnh th\u01b0\u1eddng.<\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 th\u00ec \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n b\u1eaft tay v\u00e0o l\u00e0m ngay l\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing. C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng n\u00e0o kh\u00e1c, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm v\u1eefng nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft sau s\u1ebd tr\u00ecnh b\u00e0y v\u1ec1 4 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t \u2013 \u0111\u01b0\u1ee3c xem l\u00e0 \u201ct\u1ee9 tr\u1ee5\u201d \u2013 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing. C\u1ee5 th\u1ec3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 bao g\u1ed3m:<\/p>\n<ul>\n<li>Nghi\u00ean c\u1ee9u Th\u1ecb Tr\u01b0\u1eddng;<\/li>\n<li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing;<\/li>\n<li>Th\u1ef1c hi\u1ec7n;<\/li>\n<li>Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing.<\/li>\n<\/ul>\n<p><strong>1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n<p>Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng b\u1eb1ng v\u00f4 s\u1ed1 h\u00ecnh th\u1ee9c m\u00e0 h\u1ecd mu\u1ed1n. H\u01a1n 80% \u0111\u1ed3ng \u00fd r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c k\u00eanh Digital m\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c mua h\u00e0ng. \u01afu \u0111i\u1ec3m c\u1ee7a Digital Marketing l\u00e0 c\u00f3 th\u1ec3 gom nh\u1eefng ng\u01b0\u1eddi trong c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac l\u1ea1i v\u1edbi nhau. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 ph\u00e2n kh\u00fac c\u1ee7a b\u1ea1n tr\u00ean k\u00eanh online, ho\u1ea1t \u0111\u1ed9ng Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (NCTT) l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.\u00a0Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing th\u00e0nh c\u00f4ng<\/p>\n<div id=\"attachment_5687\" class=\"wp-caption aligncenter\"><\/div>\n<p><strong>1.1 T\u1ea1i sao NCTT l\u1ea1i quan tr\u1ecdng?<\/strong><\/p>\n<ul>\n<li>NCTT gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\n<li>NCTT gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>NCTT gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p.<\/li>\n<li>NCTT gi\u00fap b\u1ea1n l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch Marketing \u00edt r\u1ee7i ro h\u01a1n.<\/li>\n<li>NCTT gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing d\u1ef1a tr\u00ean ngu\u1ed3n ng\u00e2n s\u00e1ch m\u00e0 b\u1ea1n c\u00f3.<\/li>\n<\/ul>\n<p><strong>1.2 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n NCTT?<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 USP c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111ang h\u01b0\u1edbng t\u1edbi (nh\u00e2n kh\u1ea9u h\u1ecdc, gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, \u2026)<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Digital Marketing (c\u00f3 th\u1ec3 l\u00e0: d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u0103ng l\u01b0\u1ee3ng Follower tr\u00ean c\u00e1c k\u00eanh Social Media, \u0111\u1ea9y m\u1ea1nh \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1, \u2026)<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ecd v\u1eeba th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c k\u00eanh Social Media ho\u1eb7c c\u00e1c k\u00eanh Digital kh\u00e1c.<\/li>\n<\/ul>\n<p><strong>2. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/p>\n<p>\u0110\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nhi\u1ec1u marketer \u00e1p d\u1ee5ng. Theo \u0111\u00f3, c\u00e1c nh\u00e3n h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ti\u1ebfn h\u00e0nh tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau nh\u01b0 Display Ads, Mobile, Social ho\u1eb7c Viral Video. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing ch\u1eb7t ch\u1ebd. C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing ho\u00e0n h\u1ea3o s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c thi Marketing.<\/p>\n<div id=\"attachment_5688\" class=\"wp-caption aligncenter\"><\/div>\n<p><strong>2.1 T\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c Marketing quan tr\u1ecdng?<\/strong><\/p>\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Marketing cho b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t l\u1ed9 tr\u00ecnh t\u1ed5ng qu\u00e1t nh\u1ea5t v\u1ec1 Marketing.<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Marketing gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n.<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Marketing gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u0169ng gi\u00fap b\u1ea1n s\u1eed d\u1ee5ng ngu\u1ed3n ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u201ckh\u00f4n ngoan\u201d nh\u1ea5t c\u00f3 th\u1ec3.<\/li>\n<li>C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/li>\n<\/ul>\n<p><strong>2.2 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing?<\/strong><\/p>\n<ul>\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau (ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n)<\/li>\n<li>L\u1ef1a ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn: Marketing tr\u1ef1c ti\u1ebfp hay Marketing gi\u00e1n ti\u1ebfp<\/li>\n<li>L\u1ef1a ch\u1ecdn k\u00eanh Digital Marketing v\u00e0 chi\u1ebfn thu\u1eadt<\/li>\n<li>Thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chi\u00eau th\u1ecb h\u1ea5p d\u1eabn<\/li>\n<li>V\u1ea1ch ra c\u00e1ch th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai tr\u00ean t\u1eebng k\u00eanh<\/li>\n<\/ul>\n<p><strong>2.3 C\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u00eanh Digital Marketing n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t?<\/strong><\/p>\n<p><em>2.3.1 SEO (Search Engine Optimization)<\/em><\/p>\n<p>SEO l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m cho webstie c\u1ee7a b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao trong tr\u1eadt t\u1ef1 x\u1ebfp h\u1ea1ng c\u1ee7a c\u00e1c c\u1ed7 m\u00e1y t\u00ecm ki\u1ebfm. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y th\u1eadt s\u1ef1 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch Digital Marketing c\u1ee7a b\u1ea1n b\u1edfi \u0111\u00e3 c\u00f3 h\u01a1n 93% c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng Search Engine Optimization \u2013 T\u1ed1i \u01b0u ho\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c c\u1ed7 m\u00e1y t\u00ecm ki\u1ebfm. Quan tr\u1ecdng h\u01a1n, h\u01a1n 59% kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng Search Engine \u0111\u1ec3 t\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua h\u00e0ng m\u1ed7i th\u00e1ng.<\/p>\n<p>K\u00eanh n\u00e0y n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n l\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n trong trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google.<\/p>\n<p><em>2.3.2 Social Media Marketing (t\u1ef1 nhi\u00ean ho\u1eb7c tr\u1ea3 ti\u1ec1n)<\/em><\/p>\n<p>Social Media Marketing l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m t\u0103ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u h\u01b0\u1edbng n\u1ed9i dung v\u00e0 t\u1ed1i \u0111a h\u00f3a vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Social Media \u0111\u00e3 t\u0103ng th\u00eam 25% v\u00e0o n\u0103m 2015, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao t\u1ea1i m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, ng\u00e2n s\u00e1ch d\u00e0nh cho Digital Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 t\u0103ng l\u00ean g\u1ea5p r\u01b0\u1ee1i.<\/p>\n<p>K\u00eanh n\u00e0y d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111i\u1ec1u h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, chu\u1ea9n b\u1ecb t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh chi\u00eau th\u1ecb.<\/p>\n<p><em>2.3.3 Pay Per Click Marketing (PPC)<\/em><\/p>\n<p>Pay Per Click Marketing l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n nh\u01b0 Google Adwords nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u01afu \u0111i\u1ec3m c\u1ee7a PPC l\u00e0 c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng traffic cao trong m\u1ed9t kho\u1ea3ng th\u1eddi gian r\u1ea5t ng\u1eafn.<\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng traffic m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, th\u00fac \u0111\u1ea9y doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n<p><em>2.3.4 Facebook Marketing<\/em><\/p>\n<p>Facebook Marketing l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u0111a h\u00f3a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng online. B\u1ea1n h\u1ea7u nh\u01b0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00f3i chung b\u1eb1ng \u00a0c\u00e1ch nghi\u00ean c\u1ee9u xem nh\u1eefng Group v\u00e0 Page n\u00e0o m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean lui t\u1edbi.<\/p>\n<p>C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd ph\u00f9 h\u1ee3p cho nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Kh\u1ea3 n\u0103ng gia t\u0103ng l\u01b0\u1ee3t traffic b\u1eb1ng c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 r\u1ea5t ti\u1ec1m n\u0103ng.<\/p>\n<p><strong>3. Th\u1ef1c hi\u1ec7n<\/strong><\/p>\n<p>Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng \u0111ang m\u1ea5t d\u1ea7n ch\u1ed7 \u0111\u1ee9ng. B\u1eb1ng ch\u1ee9ng l\u00e0 ng\u00e2n s\u00e1ch d\u00e0nh cho h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111ang \u0111\u01b0\u1ee3c r\u00f3t d\u1ea7n sang c\u00e1c qu\u1ea3ng c\u00e1o online thay v\u00ec qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng n\u00e0y s\u1ebd v\u1eabn ti\u1ebfp t\u1ee5c \u1edf nhi\u1ec1u doanh nghi\u1ec7p. Theo th\u1ed1ng k\u00ea, c\u00f3 72% ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n ti\u1ebfp c\u1eadn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng Digital mang t\u00ednh t\u00edch h\u1ee3p, v\u00ec v\u1eady, \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng th\u1ee9 3 c\u1ee7a qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing \u2013 Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n<div id=\"attachment_5689\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">S\u1eed d\u1ee5ng linh ho\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 Marketing v\u00e0 b\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 \u0111\u1ec1 ra \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/p>\n<\/div>\n<p><strong>3.1 Ba \u0111i\u1ec1u l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1ch l\u00e0m (t\u1eebng b\u01b0\u1edbc) v\u00e0 nh\u1eefng nguy\u00ean t\u1eafc khi th\u1ef1c hi\u1ec7n Marketing<\/li>\n<li>B\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ec1 ra<\/li>\n<li>Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<\/li>\n<\/ul>\n<p><strong>3.2 Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 t\u1ea1o ra nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, mang t\u00ednh \u1ee9ng d\u1ee5ng cao. V\u1edbi Semantic Search, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i nh\u1eefng t\u1eeb kh\u00f3a ph\u1ed5 th\u00f4ng th\u00e0nh nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 \u0111u\u00f4i d\u00e0i h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p ng\u1eef ngh\u0129a.<\/p>\n<p>V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a?<\/p>\n<p><em>3.2.1 Top c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/em><\/p>\n<ul>\n<li>Google Adwords Keyword Planner<\/li>\n<li>Ubersuggest<\/li>\n<li>Bing Keywords Research Tool<\/li>\n<\/ul>\n<p><em>3.2.2 C\u00f4ng th\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p<\/em><\/p>\n<ul>\n<li>Xu\u1ea5t ph\u00e1t t\u1eeb t\u1eeb kh\u00f3a g\u1ed1c (ng\u1eafn)<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5: T\u1eeb kh\u00f3a g\u1ed1c c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0: \u201cDigital Marketing\u201d<\/p>\n<p>Ta l\u1ea5y t\u1eeb kh\u00f3a g\u1ed1c + \u201cc\u00f4ng ty\u201d =&gt; \u201cC\u00f4ng ty Digital Marketing\u201d<\/p>\n<p>Ho\u1eb7c t\u1eeb kh\u00f3a g\u1ed1c + \u201cd\u1ecbch v\u1ee5\u201d =&gt; \u201cD\u1ecbch v\u1ee5 Digital Marketing\u201d<\/p>\n<ul>\n<li>C\u00f4ng th\u1ee9c cho nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 \u0111u\u00f4i v\u1eeba ho\u1eb7c d\u00e0i<\/li>\n<\/ul>\n<p>T\u1eeb kh\u00f3a g\u1ed1c c\u00f3 l\u01b0\u1ee3ng truy xu\u1ea5t cao, th\u01b0\u1eddng bao g\u1ed3m 1 \u2013 2 t\u1eeb (V\u00ed d\u1ee5: Du h\u1ecdc, Digital Marketing, \u2026)<\/p>\n<p>T\u1eeb kh\u00f3a c\u00f3 \u0111u\u00f4i v\u1eeba c\u00f3 l\u01b0\u1ee3ng truy xu\u1ea5t trung b\u00ecnh, th\u01b0\u1eddng bao g\u1ed3m 2 \u2013 3 t\u1eeb (V\u00ed d\u1ee5: Du h\u1ecdc \u0110\u1ee9c, Digital Marketing Agency, \u2026)<\/p>\n<p>T\u1eeb kh\u00f3a c\u00f3 \u0111u\u00f4i d\u00e0i c\u00f3 l\u01b0\u1ee3ng truy xu\u1ea5t th\u1ea5p, th\u01b0\u1eddng bao g\u1ed3m 3 \u2013 5 t\u1eeb (V\u00ed d\u1ee5: th\u1ee7 t\u1ee5c du h\u1ecdc M\u1ef9, Digital Marketing Agency tuy\u1ec3n d\u1ee5ng, \u2026)<\/p>\n<p><strong>3.3 X\u00e2y d\u1ef1ng content \u0111\u1ed9t ph\u00e1<\/strong><\/p>\n<p>Content c\u00f3 t\u00ednh \u0111\u1ed9t ph\u00e1 l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ed1t l\u00f5i trong m\u1ed7i chi\u1ebfn d\u1ecbch Digital Marketing. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao 73% nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing cho c\u00e1c c\u00f4ng ty B2B \u0111\u1ec1u c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n n\u1ed9i dung ri\u00eang cho m\u00ecnh. Content l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing, v\u00ec v\u1eady, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 m\u1ed9t ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn.<\/p>\n<p><em>\u00dd t\u01b0\u1edfng cho content:<\/em><\/p>\n<ul>\n<li>Content ph\u1ea3i h\u1eefu d\u1ee5ng v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<li>Nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 nh\u1eefng th\u1ee7 thu\u1eadt c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang b\u1ed1i c\u1ea3nh<\/li>\n<li>Ch\u1ec9 s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin \u0111\u00e1ng tin c\u1eady<\/li>\n<li>Content c\u1ea7n \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u<\/li>\n<li>Content c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, tr\u00ecnh b\u00e0y ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n<p><em>C\u00e1c lo\u1ea1i content th\u01b0\u1eddng g\u1eb7p:<\/em><\/p>\n<ul>\n<li>Infographic<\/li>\n<li>B\u00e0i \u0111\u0103ng tr\u00ean Blog d\u01b0\u1edbi d\u1ea1ng h\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3<\/li>\n<li>Whitepaper ho\u1eb7c pdf<\/li>\n<li>Video ho\u1eb7c Animation<\/li>\n<li>Meme ho\u1eb7c h\u00ecnh \u1ea3nh h\u00e0i h\u01b0\u1edbc<\/li>\n<li>Podcast<\/li>\n<\/ul>\n<p><strong>3.4 Ph\u00e1t tri\u1ec3n c\u00e1c li\u00ean k\u1ebft<\/strong><\/p>\n<p>Ph\u00e1t tri\u1ec3n c\u00e1c li\u00ean k\u1ebft v\u1eabn \u0111ang l\u00e0 m\u1ed9t xu h\u01b0\u1edbng SEO trong n\u0103m 2015, m\u1eb7c d\u00f9 Search Engine \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong vi\u1ec7c di\u1ec5n d\u1ecbch c\u00e1c backlink. C\u00f3 bao nhi\u00eau backlink \u0111i ch\u0103ng n\u1eefa kh\u00f4ng c\u00f2n quan tr\u1ecdng, m\u00e0 quan tr\u1ecdng l\u00e0 backlink \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ebfn t\u1eeb nh\u1eefng ngu\u1ed3n n\u00e0o.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o backlink:<\/p>\n<ul>\n<li>Backlink ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m trong n\u1ed9i dung v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung.<\/li>\n<li>Backlink kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c t\u1ea1o ra do SPAM hay \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nh\u1eefng ngu\u1ed3n kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>Backlink ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nh\u1eefng website c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>Nh\u1eefng c\u00e1ch t\u1ea1o backllink th\u01b0\u1eddng g\u1eb7p:<\/p>\n<ul>\n<li>Content t\u01b0\u01a1ng th\u00edch v\u1edbi n\u1ed9i dung c\u1ee7a site (slideshare, infographics, memes, \u2026)<\/li>\n<li>B\u00e0i \u0111\u0103ng c\u1ee7a chuy\u00ean gia<\/li>\n<li>\u0110\u0103ng b\u00e0i tr\u00ean c\u00e1c trang web 2.0<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c trang qu\u1ea3ng c\u00e1o rao v\u1eb7t<\/li>\n<li>Li\u00ean k\u1ebft outreach<\/li>\n<\/ul>\n<p><strong>3.5 Social Media Marketing<\/strong><\/p>\n<p>92% ng\u01b0\u1eddi l\u00e0m Digital Marketing tin r\u1eb1ng kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c thu h\u1eb9p n\u1ebfu th\u00f4ng tin \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n Social Media. C\u1ee9 m\u1ed7i 6 ph\u00fat online th\u00ec l\u1ea1i c\u00f3 1 ph\u00fat ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ec v\u1eady, ch\u1ec9 c\u1ea7n t\u01b0\u1edfng t\u01b0\u1ee3ng th\u00f4i c\u0169ng \u0111\u1ee7 th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua k\u00eanh Social Media l\u1edbn \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/p>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch Social Media Marketing th\u00e0nh c\u00f4ng c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n<ul>\n<li>T\u1ed1i \u01b0u h\u00f3a (Optimization):<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a profile c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e0ng nhi\u1ec1u k\u00eanh Social Media c\u00e0ng t\u1ed1t.<\/li>\n<li>Thi\u1ebft l\u1eadp cover photo \u0111\u1eb9p m\u1eaft, l\u00f4i cu\u1ed1n.<\/li>\n<li>Nu\u00f4i d\u01b0\u1ee1ng (Cultivation):<\/li>\n<li>Chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn, mang t\u00ednh th\u00e1ch th\u1ee9c v\u1ec1 m\u1eb7t t\u01b0 duy.<\/li>\n<li>Nh\u1ea5t qu\u00e1n v\u1ec1 m\u1eb7t n\u1ed9i dung l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1eef fan tr\u00ean c\u00e1c k\u00eanh Social.<\/li>\n<li>Tham gia, chia s\u1ebb nh\u1eefng b\u00e0i vi\u1ebft hay t\u1eeb c\u00e1c Page c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1.<\/li>\n<li>Tr\u1ea3 l\u1eddi c\u00e1c comment trong v\u00f2ng 24 ti\u1ebfng \u0111\u1ed1i v\u1edbi Facebook v\u00e0 2 ti\u1ebfng \u0111\u1ed1i v\u1edbi Twitter.<\/li>\n<li>Paid Social Media Marketing:<\/li>\n<li>Paid Marketing l\u00e0 c\u00e1ch nhanh v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li>S\u1eed d\u1ee5ng Paid Marketing \u0111\u1ed1i v\u1edbi k\u00eanh Facebook l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/li>\n<\/ul>\n<p><strong>3.6 PPC Marketing<\/strong><\/p>\n<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean di\u1ec7n r\u1ed9ng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO, c\u00f3 88% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ea3 l\u1eddi r\u1eb1ng Pay-Per-Click (PPC) Marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 Digital Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. 64,6% l\u01b0\u1ee3t click \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb PPC, v\u00e0 theo c\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh, m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n h\u01a1n h\u1eb3n c\u1ea3 SEO.<\/p>\n<p><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m PPC Marketing?<\/em><\/p>\n<p>T\u1eeb kh\u00f3a:<\/p>\n<ul>\n<li>T\u1eeb kh\u00f3a c\u1ea7n ph\u1ea3i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/li>\n<li>T\u1eeb kh\u00f3a s\u1eed d\u1ee5ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng.<\/li>\n<li>\u0110\u1ed1i v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c nhau, n\u00ean s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a ri\u00eang bi\u1ec7t, tr\u00e1nh tr\u00f9ng l\u1eb7p.<\/li>\n<\/ul>\n<p>Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o:<\/p>\n<ul>\n<li>Bao h\u00e0m th\u00e0nh ph\u1ea7n v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li>\n<li>T\u1eeb kh\u00f3a ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed<\/li>\n<li>C\u00f3 \u201cCall to Action\u201d<\/li>\n<\/ul>\n<p>X\u00e2y d\u1ef1ng Landing Page:<\/p>\n<ul>\n<li>Headline thu h\u00fat<\/li>\n<li>\u0110i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1<\/li>\n<li>C\u00f3 \u201cCall to Action\u201d<\/li>\n<\/ul>\n<p>USP:<\/p>\n<ul>\n<li>Quy\u1ec1n l\u1ee3i h\u1ea5p d\u1eabn d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u01b0a t\u1eebng c\u00f3<\/li>\n<li>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ed9c quy\u1ec1n<\/li>\n<\/ul>\n<p><strong>3.7 Facebook Marketing<\/strong><\/p>\n<p>S\u1ef1 xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u01b0\u1edbc ngo\u1eb7c m\u1edbi cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. S\u1edf h\u1eefu h\u01a1n 1.28 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng, trong \u0111\u00f3 c\u00f3 h\u01a1n 1.01 t\u1ef7 ng\u01b0\u1eddi online b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u2013 Facebook \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t mi\u1ec1n \u0111\u1ea5t h\u1ee9a \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c Digital Marketing. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao 30 tri\u1ec7u doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng Fanpage \u0111\u1ec3 b\u1ed5 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng Marketing.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o th\u1ef1c hi\u1ec7n Facebook Marketing?<\/p>\n<p><em>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau:<\/em><\/p>\n<ul>\n<li>Ch\u1ecdn 1 \u2013 2 m\u1ee5c ti\u00eau cho k\u00eanh Facebook d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau Marketing \u0111\u00e3 \u0111\u1ec1 ra.<\/li>\n<li>M\u1ee5c ti\u00eau l\u1ef1a ch\u1ecdn cho k\u00eanh Facebook ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc v\u00e0 kh\u1ea3o s\u00e1t k\u1ef9 l\u01b0\u1ee1ng.<\/li>\n<\/ul>\n<p><em>X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng:<\/em><\/p>\n<ul>\n<li>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c ch\u1ee9c n\u0103ng ho\u1eb7c th\u00e0nh ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<li>Ph\u1ea3i c\u00f3 \u201cCall to Action\u201d<\/li>\n<\/ul>\n<p><em>X\u00e2y d\u1ef1ng Lading Page:<\/em><\/p>\n<ul>\n<li>Headline thu h\u00fat<\/li>\n<li>\u0110i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1<\/li>\n<li>C\u00f3 \u201cCall to Action\u201d<\/li>\n<\/ul>\n<p><em>USP:<\/em><\/p>\n<ul>\n<li>Quy\u1ec1n l\u1ee3i h\u1ea5p d\u1eabn d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u01b0a t\u1eebng c\u00f3<\/li>\n<\/ul>\n<p><em>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/em><\/p>\n<ul>\n<li>N\u01a1i sinh s\u1ed1ng, l\u00e0m vi\u1ec7c<\/li>\n<li>\u0110\u1ed9 tu\u1ed5i<\/li>\n<li>V\u1ea5n \u0111\u1ec1 quan t\u00e2m<\/li>\n<\/ul>\n<p><em>Lo\u1ea1i h\u00ecnh m\u1ee5c ti\u00eau mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook:<\/em><\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng Click \u0111\u1ebfn webstite<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website (Website Conversion)<\/li>\n<li>T\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c (engagement) v\u1edbi b\u00e0i \u0111\u0103ng<\/li>\n<li>T\u0103ng \u201cLike\u201d page<\/li>\n<li>T\u0103ng l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (app)<\/li>\n<li>T\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c (engagement) v\u1edbi \u1ee9ng d\u1ee5ng (app)<\/li>\n<li>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n<\/li>\n<li>Thu h\u00fat m\u1ecdi ng\u01b0\u1eddi nh\u1eadn \u01b0u \u0111\u00e3i (Offer Claim)<\/li>\n<li>Thu h\u00fat l\u01b0\u1ee3t xem video<\/li>\n<\/ul>\n<p><em>Nghi\u00ean c\u1ee9u k\u1ef9 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/em><\/p>\n<ul>\n<li>H\u1ecd n\u1eb1m trong gi\u1edbi h\u1ea1n tu\u1ed5i n\u00e0o<\/li>\n<li>Gi\u1edbi t\u00ednh c\u1ee7a h\u1ecd<\/li>\n<li>Ng\u00f4n ng\u1eef h\u1ecd s\u1eed d\u1ee5ng<\/li>\n<li>V\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m<\/li>\n<li>H\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean Facebook<\/li>\n<\/ul>\n<p>\u201cFacebook Insight\u201d l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chuy\u00ean cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng tr\u00ean Social Media. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u201clike\u201d c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u hay th\u1eadm ch\u00ed, n\u00f3 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c \u201cfan\u201d c\u1ee7a b\u1ea1n \u0111a s\u1ed1 n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i n\u00e0o. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho b\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch Facebook Marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p><strong>4. Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u ho\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing<\/strong><\/p>\n<p>Trong khi c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch Digital Marketing \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh th\u00ec c\u0169ng c\u00f3 nh\u1eefng th\u1ea5t b\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi. \u0110\u00f4i khi, nguy\u00ean nh\u00e2n c\u1ee7a vi\u1ec7c th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i \u0111\u1ebfn t\u1eeb b\u1ea3n th\u00e2n chi\u1ebfn d\u1ecbch thi\u1ebfu t\u00ednh s\u00e1ng t\u1ea1o hay do \u0111\u1ed9i ng\u0169 thi\u1ebfu kh\u1ea3 n\u0103ng, m\u00e0 l\u00e0 do qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch.<\/p>\n<div id=\"attachment_5690\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">\u0110\u1eebng bao gi\u1edd qu\u00ean vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/p>\n<\/div>\n<p><strong>4.1 T\u1ea1i sao ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady?<\/strong><\/p>\n<p>54% Marketers \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00ec kh\u00f4ng \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c v\u00e0o ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho chi\u1ebfn d\u1ecbch. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch, ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb sau:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c vi\u1ec7c g\u00ec n\u00ean l\u00e0m v\u00e0 vi\u1ec7c g\u00ec kh\u00f4ng n\u00ean l\u00e0m<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c k\u00eanh n\u00e0o s\u1ebd cho nhi\u1ec1u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t<\/li>\n<li>Nghi\u00ean c\u1ee9u k\u1ef9 h\u01a1n v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a n\u00e0o mang l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c nh\u1ea5t (nh\u1eb1m s\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n v\u1ec1 sau)<\/li>\n<\/ul>\n<p><strong>4.2 Ba l\u01b0u \u00fd quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng ph\u00e2n t\u00edch Web<\/li>\n<li>Ph\u00e2n t\u00edch c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u1ed5 sung k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u s\u1eb5n c\u00f3<\/li>\n<\/ul>\n<p><strong>4.3 C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch<\/strong><\/p>\n<ul>\n<li>Google Analytics: \u0110\u00e2y l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Google, n\u00f3 cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng ngu\u1ed3n th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c hay c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c v\u1ec1 website c\u1ee7a b\u1ea1n.<\/li>\n<li>Clicky: \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trang web h\u1ed7 tr\u1ee3 vi\u1ec7c gi\u00e1m s\u00e1t, ph\u00e2n t\u00edch, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean Blog v\u00e0 Website trong kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf tr\u00ean website\/Blog.<\/li>\n<li>Statcounter: \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed gi\u00fap gi\u00fap ph\u00e2n t\u00edch l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean website \u0111\u1ec3 gi\u00e1m s\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean website.<\/li>\n<li>HubSpot: \u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1t cho vi\u1ec7c ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 inbound marketing.<\/li>\n<li>Adobe Marketing Cloude: N\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n th\u1eddi gian th\u1ef1c t\u1ebf m\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u01b0u l\u1ea1i tr\u00ean website v\u00e0 nh\u1eefng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t website.<\/li>\n<li>GoSquared: \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c gi\u00e1m s\u00e1t th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng l\u01b0u l\u1ea1i tr\u00ean website. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i doanh thu v\u00e0 ROI c\u1ee7a m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed eCommerce.<\/li>\n<li>Moz Analytics: Moz l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p gi\u1eefa: T\u00ecm ki\u1ebfm, Social, Social Listening v\u00e0 ph\u00e2n t\u00edch Inbound Marketing.<\/li>\n<li>Webtrends: C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, website, social.<\/li>\n<\/ul>\n<p><strong>4.4 C\u00e1c nh\u00e2n t\u1ed1 \u0111\u00e1ng quan t\u00e2m trong vi\u1ec7c ph\u00e2n t\u00edch website:<\/strong><\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m \u2013 Visitor<\/li>\n<li>Pageview<\/li>\n<li>Traffic Referrals<\/li>\n<li>Traffic Sources<\/li>\n<li>Th\u1eddi gian trung b\u00ecnh l\u01b0u l\u1ea1i tr\u00ean website<\/li>\n<li>Ph\u1ea7n tr\u0103m phi\u00ean truy c\u1eadp m\u1edbi<\/li>\n<li>Nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Mobile v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng PC<\/li>\n<\/ul>\n<p>Ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 kinh doanh tr\u00ean th\u1ebf gi\u1edbi \u0111ang ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c. \u0110\u1ec3 \u0111i \u0111\u1ea7u trong m\u1ed9t cu\u1ed9c ch\u01a1i v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c ngu\u1ed3n l\u1ef1c v\u1ed1n c\u00f3 c\u1ee7a Digital Marketing nh\u1eb1m tri\u1ec3n khai th\u00e0nh c\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch Marketing t\u1ed5ng th\u1ec3. \u0110\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang \u0111\u01b0\u1eddng, b\u00e1m s\u00e1t v\u00e0o 4 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh \u0111\u00e3 n\u00eau tr\u00ean s\u1ebd gi\u00fap cho b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp, ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ea5t l\u1ee3i l\u1edbn. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n chi nhi\u1ec1u ti\u1ec1n cho ng\u00e2n s\u00e1ch Marketing. Thay v\u00e0o \u0111\u00f3 h\u1ecd s\u1ebd d\u00e0nh ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4167"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4167"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4167\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}