Digital Marketing \u0111ang gi\u00e0nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c doanh nghi\u1ec7p, b\u00ean c\u1ea1nh marketing truy\u1ec1n th\u1ed1ng. C\u00f3 th\u1ec3 ch\u00fang ta \u0111ang b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Digital Marketing, AIIM xin t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c xem l\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch digital marketing trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i.<\/p>\n
SEO (ti\u1ebfng Vi\u1ec7t l\u00e0 \u201ct\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u201d) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u n\u1ed9i dung text v\u00e0 \u0111\u1ecbnh d\u1ea1ng website (hay c\u1ea5u tr\u00fac) \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u1ecdn l\u1ef1a trang web ph\u00f9 h\u1ee3p nh\u1ea5t ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean Internet. \u0110\u01a1n gi\u1ea3n h\u01a1n c\u00f3 th\u1ec3 hi\u1ec3u SEO l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m \u0111\u01b0a website l\u00ean v\u1ecb tr\u00ed t\u1ed1t trong c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p.<\/p>\n
H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (\u0111i\u1ec3n h\u00ecnh l\u00e0 Google) \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi mua. Ch\u00ednh v\u00ec l\u00fd do n\u00e0y m\u00e0 SEO \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t trong Digital Marketing.<\/p>\n
Qu\u1ea3ng c\u00e1o Google l\u00e0 h\u00ecnh th\u1ee9c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb (CPM) ho\u1eb7c \u0111\u01b0\u1ee3c click (CPC) \u1edf nh\u1eefng v\u1ecb tr\u00ed \u01b0u ti\u00ean tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google th\u00f4ng qua vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kho\u00e1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p.<\/p>\n
M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o Google l\u00e0:
\n– Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong c\u00e1c kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.
\n– Hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o theo \u0111\u00fang t\u1eeb kh\u00f3a l\u1ef1a ch\u1ecdn.
\n– Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo khu v\u1ef1c, qu\u1ed1c gia hay th\u1eadm ch\u00ed to\u00e0n c\u1ea7u.
\n– \u0110\u1ecbnh m\u1ee9c ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o theo ng\u00e0y, theo giai \u0111o\u1ea1n.<\/p>\n
C\u00e1ch \u0111\u00e2y h\u01a1n 2 n\u0103m, qu\u1ea3ng c\u00e1o Banner l\u00e0 h\u00ecnh th\u1ee9c kh\u00e1 th\u00f4ng d\u1ee5ng m\u00e0 h\u1ea7u h\u1ebft doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1ef1a ch\u1ecdn khi b\u1eaft \u0111\u1ea7u Digital Marketing. Qu\u1ea3ng c\u00e1o Banner ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u cho m\u1ee5c ti\u00eaug\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd (awareness) v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (brand building).<\/p>\n
Tr\u01b0\u1edbc kia th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam v\u1ed1n quen v\u1edbi ph\u01b0\u01a1ng ph\u00e1p t\u00ednh gi\u00e1 theo th\u1eddi gian: Cost per Duration (CPD), h\u00ecnh th\u1ee9c t\u00ednh gi\u00e1 m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd tr\u1ea3 chi ph\u00ed cho banner qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh theo th\u1eddi gian \u0111\u1eb7t tr\u00ean website (ng\u00e0y, tu\u1ea7n, th\u00e1ng, n\u0103m). Tuy nhi\u00ean, \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o Banner theoCPM (Cost per Milles) hay CPC (Cost Per Click)<\/p>\n
M\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a social media marketing \u1edf Vi\u1ec7t Nam giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i l\u00e0 Facebook Marketing. Ngo\u00e0i vi\u1ec7c thi\u1ebft l\u1eadp Fan Page \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m. d\u1ecbch v\u1ee5, Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb Facebook. V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook t\u1ea1i Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 28, Facebook \u0111\u01b0\u1ee3c xem l\u00e0 thi\u00ean \u0111\u01b0\u1eddng qu\u1ea3ng c\u00e1o cho c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed, ti\u00eau d\u00f9ng.<\/p>\n
Ngo\u00e0i ra, Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0: Blog marketing, Forum Seeding.<\/p>\n
C\u00f3 kh\u00e1 nhi\u1ec1u l\u1eddi ph\u00e0n n\u00e0n v\u1ec1 Email Marketing \u1edf giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i. Tuy nhi\u00ean n\u1ebfu doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, Email Marketing v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c c\u00f3 t\u1ef7 l\u1ec7 ROI cao nh\u1ea5t trong h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing.<\/p>\n
Ngo\u00e0i ra vi\u1ec7c \u1ee9ng d\u1ee5ng Digital Marketing n\u00ean c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi Marketing truy\u1ec1n th\u1ed1ng. V\u1ec1 b\u1ea3n ch\u1ea5t, Digital Marketing v\u1eabn l\u00e0 m\u1ed9t t\u1eadp con trong Marketing, v\u00ec v\u1eady Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 gi\u1eefa Digital Marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng.<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital Marketing \u0111ang gi\u00e0nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c doanh nghi\u1ec7p, b\u00ean c\u1ea1nh marketing truy\u1ec1n th\u1ed1ng. C\u00f3 th\u1ec3 ch\u00fang ta \u0111ang b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Digital Marketing, AIIM xin t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c xem l\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch digital marketing trong […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4178"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4178"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4178\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}